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Shareable content
Content creation
Brand exposure
Social media strategy
Visual marketing
ARTICLE #124
Table of contents
How to create shareable content for maximum brand exposure?
Shareable content
Content creation
Brand exposure
Social media strategy
Visual marketing
Written by:
7 min read
Updated on: October 18, 2024
Toni Hukkanen
Head of Design
Creative Direction, Brand Direction
Toni Hukkanen
Head of Design
Creative Direction, Brand Direction
Toni Hukkanen
Head of Design
Creative Direction, Brand Direction
The best strategy for your brand is to create shareable content that captures attention and leads to viral marketing success. Whether it's one tweet or an engaging video, content that blends with the audience will push your brand into the spotlight.
We live in a digitally connected world, so our focus should also be on creating content that allows users to connect more. So, creating content solely focused on brand publicity is no longer enough now. Instead, it should inspire users to act and then share.
One simple piece of shareable content, such as a tweet, video, or post, can extend your brand reach exponentially by making the audience your brand ambassadors who will share your content. We will now discuss some of the best content creation strategies for creating engaging, shareable content to help boost exposure, build trust, and accelerate organic growth.
The best strategy for your brand is to create shareable content that captures attention and leads to viral marketing success. Whether it's one tweet or an engaging video, content that blends with the audience will push your brand into the spotlight.
We live in a digitally connected world, so our focus should also be on creating content that allows users to connect more. So, creating content solely focused on brand publicity is no longer enough now. Instead, it should inspire users to act and then share.
One simple piece of shareable content, such as a tweet, video, or post, can extend your brand reach exponentially by making the audience your brand ambassadors who will share your content. We will now discuss some of the best content creation strategies for creating engaging, shareable content to help boost exposure, build trust, and accelerate organic growth.
The best strategy for your brand is to create shareable content that captures attention and leads to viral marketing success. Whether it's one tweet or an engaging video, content that blends with the audience will push your brand into the spotlight.
We live in a digitally connected world, so our focus should also be on creating content that allows users to connect more. So, creating content solely focused on brand publicity is no longer enough now. Instead, it should inspire users to act and then share.
One simple piece of shareable content, such as a tweet, video, or post, can extend your brand reach exponentially by making the audience your brand ambassadors who will share your content. We will now discuss some of the best content creation strategies for creating engaging, shareable content to help boost exposure, build trust, and accelerate organic growth.
Understand what makes content shareable
Understand what makes content shareable
Understand what makes content shareable
Sharing content is driven by deep-rooted human desires, such as social connection, emotional resonance, and identity reinforcement. People share to feel validated, connect with others, and showcase their beliefs.
According to a study by the New York Times Consumer Insight Group, the top motivations for people to share content include:
Bringing valuable and entertaining content to others (94% of respondents)
Defining themselves to others (68%)
Nurturing relationships by staying connected (73%)
Self-fulfillment (69%)
Spreading awareness about causes and brands (84%)
Sharing also offers a sense of belonging. When content aligns with someone’s views, it reinforces their identity and validates their beliefs.
Factors that lead to sharing content
People share content for three major reasons, starting from emotional resonance. It includes content that builds strong emotions like laughter, happiness, or outrage and is most likely to go viral.
The next is informational value. It is content that teaches or tells someone something they have never known. This approach can help people portray themselves as smart or knowledgeable in their social circle.
The third reason is Humor. Comedic content, like the Old Spice ads, tends to receive the most views.
A classic example is Dove’s “Real Beauty” campaign, which created an emotional appeal by challenging beauty stereotypes. The content resonated deeply with audiences, generating millions of shares and sparking conversations globally.
Emotions and relevance
The secret to viral marketing is emotional connection. To create shareable content, you must understand your target audience's values, emotions, and pain points. Evoke emotions in viewers or readers, whether joy, empathy, or motivation. Align your content to appeal to your target audience's sense of identity or the image with which they want to be perceived.
Content that appeals to the audience’s preferences
Short and emotionally engaging videos are highly shareable. 82% of people say they've been convinced to buy by watching a brand video.
You can also benefit from Infographics. These creative visual information graphics combine data, making complex information smaller and shareable. You should also focus on creating long-form content: LinkedIn is very good at sharing in-depth, insightful articles with actionable insights in professional networks.
Campaigns that create shareable content
By using sharing psychology and employing these content creation strategies, you can ensure your content is highly shareable with your audience. One example of a successful, shareable campaign is the ALS Ice Bucket Challenge. This campaign combined emotion with a fun challenge to go viral globally. The other one is Old Spice's "The Man Your Man Could Smell Like," a humorous, unexpected campaign that refreshed the brand. It went viral because it appealed to both women and men.
Sharing content is driven by deep-rooted human desires, such as social connection, emotional resonance, and identity reinforcement. People share to feel validated, connect with others, and showcase their beliefs.
According to a study by the New York Times Consumer Insight Group, the top motivations for people to share content include:
Bringing valuable and entertaining content to others (94% of respondents)
Defining themselves to others (68%)
Nurturing relationships by staying connected (73%)
Self-fulfillment (69%)
Spreading awareness about causes and brands (84%)
Sharing also offers a sense of belonging. When content aligns with someone’s views, it reinforces their identity and validates their beliefs.
Factors that lead to sharing content
People share content for three major reasons, starting from emotional resonance. It includes content that builds strong emotions like laughter, happiness, or outrage and is most likely to go viral.
The next is informational value. It is content that teaches or tells someone something they have never known. This approach can help people portray themselves as smart or knowledgeable in their social circle.
The third reason is Humor. Comedic content, like the Old Spice ads, tends to receive the most views.
A classic example is Dove’s “Real Beauty” campaign, which created an emotional appeal by challenging beauty stereotypes. The content resonated deeply with audiences, generating millions of shares and sparking conversations globally.
Emotions and relevance
The secret to viral marketing is emotional connection. To create shareable content, you must understand your target audience's values, emotions, and pain points. Evoke emotions in viewers or readers, whether joy, empathy, or motivation. Align your content to appeal to your target audience's sense of identity or the image with which they want to be perceived.
Content that appeals to the audience’s preferences
Short and emotionally engaging videos are highly shareable. 82% of people say they've been convinced to buy by watching a brand video.
You can also benefit from Infographics. These creative visual information graphics combine data, making complex information smaller and shareable. You should also focus on creating long-form content: LinkedIn is very good at sharing in-depth, insightful articles with actionable insights in professional networks.
Campaigns that create shareable content
By using sharing psychology and employing these content creation strategies, you can ensure your content is highly shareable with your audience. One example of a successful, shareable campaign is the ALS Ice Bucket Challenge. This campaign combined emotion with a fun challenge to go viral globally. The other one is Old Spice's "The Man Your Man Could Smell Like," a humorous, unexpected campaign that refreshed the brand. It went viral because it appealed to both women and men.
Sharing content is driven by deep-rooted human desires, such as social connection, emotional resonance, and identity reinforcement. People share to feel validated, connect with others, and showcase their beliefs.
According to a study by the New York Times Consumer Insight Group, the top motivations for people to share content include:
Bringing valuable and entertaining content to others (94% of respondents)
Defining themselves to others (68%)
Nurturing relationships by staying connected (73%)
Self-fulfillment (69%)
Spreading awareness about causes and brands (84%)
Sharing also offers a sense of belonging. When content aligns with someone’s views, it reinforces their identity and validates their beliefs.
Factors that lead to sharing content
People share content for three major reasons, starting from emotional resonance. It includes content that builds strong emotions like laughter, happiness, or outrage and is most likely to go viral.
The next is informational value. It is content that teaches or tells someone something they have never known. This approach can help people portray themselves as smart or knowledgeable in their social circle.
The third reason is Humor. Comedic content, like the Old Spice ads, tends to receive the most views.
A classic example is Dove’s “Real Beauty” campaign, which created an emotional appeal by challenging beauty stereotypes. The content resonated deeply with audiences, generating millions of shares and sparking conversations globally.
Emotions and relevance
The secret to viral marketing is emotional connection. To create shareable content, you must understand your target audience's values, emotions, and pain points. Evoke emotions in viewers or readers, whether joy, empathy, or motivation. Align your content to appeal to your target audience's sense of identity or the image with which they want to be perceived.
Content that appeals to the audience’s preferences
Short and emotionally engaging videos are highly shareable. 82% of people say they've been convinced to buy by watching a brand video.
You can also benefit from Infographics. These creative visual information graphics combine data, making complex information smaller and shareable. You should also focus on creating long-form content: LinkedIn is very good at sharing in-depth, insightful articles with actionable insights in professional networks.
Campaigns that create shareable content
By using sharing psychology and employing these content creation strategies, you can ensure your content is highly shareable with your audience. One example of a successful, shareable campaign is the ALS Ice Bucket Challenge. This campaign combined emotion with a fun challenge to go viral globally. The other one is Old Spice's "The Man Your Man Could Smell Like," a humorous, unexpected campaign that refreshed the brand. It went viral because it appealed to both women and men.
Develop a content creation strategy
Creating shareable content results from a well-optimised, thoughtful strategy that aligns with your brand goals and resonates with your targeted audiences. A strong content creation strategy will ensure your content is viewed and shared across different networks, increasing your brand's reach.
Every piece of content should have a certain purpose. These include increasing brand visibility, driving website traffic, or building an engaged community. Developing a strategic approach to content creation helps design a structure that will help develop a proper strategy to maximise brand exposure and guarantee shareability.
A successful content creation strategy only begins with a well-defined goal. Without goals, content creation would be like trying to set sail without a map. You may create fantastic content, but it will not result in meaningful outcomes. Some common objectives include the following.
Increasing visibility
Getting more views on your content increases brand awareness. Even one shareable content on social media boosts brand visibility organically by reaching new audiences.
Driving website traffic
Most businesses prioritise driving users to their websites. Whether through blogs, case studies, or infographics, all forms of strategic content can act as bridge content, connecting the audience to your website and driving conversions.
Building a community
Content is one of the best ways to build community around your brand. You can create deeper connections with your audience by encouraging engagement through comments, shares, UGC, or lo-fi content.
Creating shareable content results from a well-optimised, thoughtful strategy that aligns with your brand goals and resonates with your targeted audiences. A strong content creation strategy will ensure your content is viewed and shared across different networks, increasing your brand's reach.
Every piece of content should have a certain purpose. These include increasing brand visibility, driving website traffic, or building an engaged community. Developing a strategic approach to content creation helps design a structure that will help develop a proper strategy to maximise brand exposure and guarantee shareability.
A successful content creation strategy only begins with a well-defined goal. Without goals, content creation would be like trying to set sail without a map. You may create fantastic content, but it will not result in meaningful outcomes. Some common objectives include the following.
Increasing visibility
Getting more views on your content increases brand awareness. Even one shareable content on social media boosts brand visibility organically by reaching new audiences.
Driving website traffic
Most businesses prioritise driving users to their websites. Whether through blogs, case studies, or infographics, all forms of strategic content can act as bridge content, connecting the audience to your website and driving conversions.
Building a community
Content is one of the best ways to build community around your brand. You can create deeper connections with your audience by encouraging engagement through comments, shares, UGC, or lo-fi content.
Creating shareable content results from a well-optimised, thoughtful strategy that aligns with your brand goals and resonates with your targeted audiences. A strong content creation strategy will ensure your content is viewed and shared across different networks, increasing your brand's reach.
Every piece of content should have a certain purpose. These include increasing brand visibility, driving website traffic, or building an engaged community. Developing a strategic approach to content creation helps design a structure that will help develop a proper strategy to maximise brand exposure and guarantee shareability.
A successful content creation strategy only begins with a well-defined goal. Without goals, content creation would be like trying to set sail without a map. You may create fantastic content, but it will not result in meaningful outcomes. Some common objectives include the following.
Increasing visibility
Getting more views on your content increases brand awareness. Even one shareable content on social media boosts brand visibility organically by reaching new audiences.
Driving website traffic
Most businesses prioritise driving users to their websites. Whether through blogs, case studies, or infographics, all forms of strategic content can act as bridge content, connecting the audience to your website and driving conversions.
Building a community
Content is one of the best ways to build community around your brand. You can create deeper connections with your audience by encouraging engagement through comments, shares, UGC, or lo-fi content.
Create valuable and unique content
It is crucial to create content that people actually find valuable. This builds trust, inspires shares, and presents your brand as a thought leader in the industry.
Deep industry research
Your content can only add value by being relevant and timely. You can research industry trends, audience insights, and emerging pain points to discuss what's on their minds. For example, HubSpot continually updates its content with recent marketing research so its blogs stay relevant and highly shareable.
Incorporate unique data points
You can use proprietary data and case studies to significantly increase the uniqueness of the content. Instead of mentioning generic insights, add something unique to the content. This is how a brand like Spotify uses its data-driven "Wrapped" campaign to engage users in a wildly personal and exciting way to share.
Use expert insights
Publishing insights from industry experts or interviewing key opinion leaders adds validity to your content. Audiences are more likely to share content they think belongs to credible sources.
For example, Harvard Business Review is well known for publishing expert opinions in its long-form content, which business professionals mostly share.
Be original
To make yourself different from others, you have to create unique content and present it in a different way. Case studies, unique insight, or something new can be game-changers.
For example, Tesla's content strategy has been built on thought leadership in clean energy and innovation. Given this, they are pioneers rather than followers within the industry. The originality of their content makes them share widely.
It is crucial to create content that people actually find valuable. This builds trust, inspires shares, and presents your brand as a thought leader in the industry.
Deep industry research
Your content can only add value by being relevant and timely. You can research industry trends, audience insights, and emerging pain points to discuss what's on their minds. For example, HubSpot continually updates its content with recent marketing research so its blogs stay relevant and highly shareable.
Incorporate unique data points
You can use proprietary data and case studies to significantly increase the uniqueness of the content. Instead of mentioning generic insights, add something unique to the content. This is how a brand like Spotify uses its data-driven "Wrapped" campaign to engage users in a wildly personal and exciting way to share.
Use expert insights
Publishing insights from industry experts or interviewing key opinion leaders adds validity to your content. Audiences are more likely to share content they think belongs to credible sources.
For example, Harvard Business Review is well known for publishing expert opinions in its long-form content, which business professionals mostly share.
Be original
To make yourself different from others, you have to create unique content and present it in a different way. Case studies, unique insight, or something new can be game-changers.
For example, Tesla's content strategy has been built on thought leadership in clean energy and innovation. Given this, they are pioneers rather than followers within the industry. The originality of their content makes them share widely.
It is crucial to create content that people actually find valuable. This builds trust, inspires shares, and presents your brand as a thought leader in the industry.
Deep industry research
Your content can only add value by being relevant and timely. You can research industry trends, audience insights, and emerging pain points to discuss what's on their minds. For example, HubSpot continually updates its content with recent marketing research so its blogs stay relevant and highly shareable.
Incorporate unique data points
You can use proprietary data and case studies to significantly increase the uniqueness of the content. Instead of mentioning generic insights, add something unique to the content. This is how a brand like Spotify uses its data-driven "Wrapped" campaign to engage users in a wildly personal and exciting way to share.
Use expert insights
Publishing insights from industry experts or interviewing key opinion leaders adds validity to your content. Audiences are more likely to share content they think belongs to credible sources.
For example, Harvard Business Review is well known for publishing expert opinions in its long-form content, which business professionals mostly share.
Be original
To make yourself different from others, you have to create unique content and present it in a different way. Case studies, unique insight, or something new can be game-changers.
For example, Tesla's content strategy has been built on thought leadership in clean energy and innovation. Given this, they are pioneers rather than followers within the industry. The originality of their content makes them share widely.
Optimise content to increase shareability
The next step is to optimise your content to increase its shareability. The most important metrics to gauge this are clear calls to action, strategic keyword usage, and engagement metrics.
Use clear CTAs
The call to action is one of the major motivators for readers to share your content. It could be something as simple as "Share this post" or "Tag a friend who needs this." In either case, strong CTAs will guide your audience towards the next step.
Make your CTAs straightforward, and ensure they really stand out. For example, placing social media sharing buttons within the content can increase shareability.
Encourage user-generated content
A strong way to boost your reach even further is to encourage user-generated content. When users create content about your product or service, it adds a level of authenticity and community, along with extending your reach significantly.
Follow best SEO practices
To increase shareability, your content also needs to be discovered by your audience, and following the best SEO practices will help you do that. Use focus keywords naturally in your headline, subheadings, and body.
Adding creative meta descriptions will ensure better click-through rates, which will help achieve organic reach. Moreover, creating keyword-rich and intriguing headlines amplifies your chances for higher search engine visibility.
According to Yoast, well-optimised content with targeted keyword placement has a far better chance of appearing in the SERPs.
Engagement metrics
Engagement metrics can help you measure what kind of content really resonates with your audience. This naturally refines your content strategy over time and helps you to focus on formats and topics that attract the most interaction.
For example, if your audience engages way more with video content than with articles, it makes sense to emphasise creating video content. Tools like Google Analytics and BuzzSumo can help monitor content performance and recommend improvements for development.
The next step is to optimise your content to increase its shareability. The most important metrics to gauge this are clear calls to action, strategic keyword usage, and engagement metrics.
Use clear CTAs
The call to action is one of the major motivators for readers to share your content. It could be something as simple as "Share this post" or "Tag a friend who needs this." In either case, strong CTAs will guide your audience towards the next step.
Make your CTAs straightforward, and ensure they really stand out. For example, placing social media sharing buttons within the content can increase shareability.
Encourage user-generated content
A strong way to boost your reach even further is to encourage user-generated content. When users create content about your product or service, it adds a level of authenticity and community, along with extending your reach significantly.
Follow best SEO practices
To increase shareability, your content also needs to be discovered by your audience, and following the best SEO practices will help you do that. Use focus keywords naturally in your headline, subheadings, and body.
Adding creative meta descriptions will ensure better click-through rates, which will help achieve organic reach. Moreover, creating keyword-rich and intriguing headlines amplifies your chances for higher search engine visibility.
According to Yoast, well-optimised content with targeted keyword placement has a far better chance of appearing in the SERPs.
Engagement metrics
Engagement metrics can help you measure what kind of content really resonates with your audience. This naturally refines your content strategy over time and helps you to focus on formats and topics that attract the most interaction.
For example, if your audience engages way more with video content than with articles, it makes sense to emphasise creating video content. Tools like Google Analytics and BuzzSumo can help monitor content performance and recommend improvements for development.
The next step is to optimise your content to increase its shareability. The most important metrics to gauge this are clear calls to action, strategic keyword usage, and engagement metrics.
Use clear CTAs
The call to action is one of the major motivators for readers to share your content. It could be something as simple as "Share this post" or "Tag a friend who needs this." In either case, strong CTAs will guide your audience towards the next step.
Make your CTAs straightforward, and ensure they really stand out. For example, placing social media sharing buttons within the content can increase shareability.
Encourage user-generated content
A strong way to boost your reach even further is to encourage user-generated content. When users create content about your product or service, it adds a level of authenticity and community, along with extending your reach significantly.
Follow best SEO practices
To increase shareability, your content also needs to be discovered by your audience, and following the best SEO practices will help you do that. Use focus keywords naturally in your headline, subheadings, and body.
Adding creative meta descriptions will ensure better click-through rates, which will help achieve organic reach. Moreover, creating keyword-rich and intriguing headlines amplifies your chances for higher search engine visibility.
According to Yoast, well-optimised content with targeted keyword placement has a far better chance of appearing in the SERPs.
Engagement metrics
Engagement metrics can help you measure what kind of content really resonates with your audience. This naturally refines your content strategy over time and helps you to focus on formats and topics that attract the most interaction.
For example, if your audience engages way more with video content than with articles, it makes sense to emphasise creating video content. Tools like Google Analytics and BuzzSumo can help monitor content performance and recommend improvements for development.
Use visual content for maximum impact
There are loads of information out there. For blog posts alone, almost 7.5 million are published every day. So, you must understand that the content needs to stand out. One of the best ways is adding visual elements to your content.
Visual content is perceived 60,000 times faster than text. They are helpful if you want to simplify complex insights and evoke emotions quickly. More importantly, the strategic use of videos, infographics, or GIFs can multiply the shareability and exposure of your content, depending on the content type, whether it is learning, promotional, or entertainment.
Create shareable visuals
When designing visual content, you must be consistent in branding, from the colour schemes to the typography. The visuals should relate to your brand’s aesthetic while keeping the messaging simple and easy to understand.
You should also focus on creating platform-specific content. For example, vertical videos for Instagram Stories or YouTube Shorts and punchy videos for TikTok can help boost engagement. Plus, adding calls to action, such as "Tag a friend", will motivate users to share the content.
Incorporate video marketing
Using short videos is one of the most effective ways to increase brand exposure. TikTok and Instagram Reel are two major platforms that completely depend on this kind of content. Brands like Gymshark and Chipotle have used this tactic by creating viral challenges.
There are loads of information out there. For blog posts alone, almost 7.5 million are published every day. So, you must understand that the content needs to stand out. One of the best ways is adding visual elements to your content.
Visual content is perceived 60,000 times faster than text. They are helpful if you want to simplify complex insights and evoke emotions quickly. More importantly, the strategic use of videos, infographics, or GIFs can multiply the shareability and exposure of your content, depending on the content type, whether it is learning, promotional, or entertainment.
Create shareable visuals
When designing visual content, you must be consistent in branding, from the colour schemes to the typography. The visuals should relate to your brand’s aesthetic while keeping the messaging simple and easy to understand.
You should also focus on creating platform-specific content. For example, vertical videos for Instagram Stories or YouTube Shorts and punchy videos for TikTok can help boost engagement. Plus, adding calls to action, such as "Tag a friend", will motivate users to share the content.
Incorporate video marketing
Using short videos is one of the most effective ways to increase brand exposure. TikTok and Instagram Reel are two major platforms that completely depend on this kind of content. Brands like Gymshark and Chipotle have used this tactic by creating viral challenges.
There are loads of information out there. For blog posts alone, almost 7.5 million are published every day. So, you must understand that the content needs to stand out. One of the best ways is adding visual elements to your content.
Visual content is perceived 60,000 times faster than text. They are helpful if you want to simplify complex insights and evoke emotions quickly. More importantly, the strategic use of videos, infographics, or GIFs can multiply the shareability and exposure of your content, depending on the content type, whether it is learning, promotional, or entertainment.
Create shareable visuals
When designing visual content, you must be consistent in branding, from the colour schemes to the typography. The visuals should relate to your brand’s aesthetic while keeping the messaging simple and easy to understand.
You should also focus on creating platform-specific content. For example, vertical videos for Instagram Stories or YouTube Shorts and punchy videos for TikTok can help boost engagement. Plus, adding calls to action, such as "Tag a friend", will motivate users to share the content.
Incorporate video marketing
Using short videos is one of the most effective ways to increase brand exposure. TikTok and Instagram Reel are two major platforms that completely depend on this kind of content. Brands like Gymshark and Chipotle have used this tactic by creating viral challenges.
Most shareable content types
The process of creating relatable and search engine-friendly content for your audience in terms of shareability also depends on different formats. Long-form and short-form content both play their role in the overall content strategy.
Long-form vs. short-form content
Long-form content of over 1500 words, such as blogs and whitepapers, works best for those industries that require a little more in-depth knowledge. There are situations where short-form content of 300-800 words works better. For example, BuzzFeed's listicles are good for this fast-paced social media world.
Long-form content can position you as a thought leader, while short-form content is easier to digest and share.
Interactive content
Engaging and interactive content like quizzes, polls, and surveys triggers the audience to share because it directly involves them. The quiz format works well on platforms like BuzzFeed because the results are directly related to users.
One good example is Spotify's “Wrapped,” which encouraged users to share personalised insights, driving a huge number of social shares.
Snackable contents
Bit-sized content, such as tweets and Instagram posts, is highly shareable because viewers easily digest it. These formats align with users' needs for a very short attention span. For example, the #LoveWins campaign on Twitter showed that powerful short messages can go viral in no time.
The process of creating relatable and search engine-friendly content for your audience in terms of shareability also depends on different formats. Long-form and short-form content both play their role in the overall content strategy.
Long-form vs. short-form content
Long-form content of over 1500 words, such as blogs and whitepapers, works best for those industries that require a little more in-depth knowledge. There are situations where short-form content of 300-800 words works better. For example, BuzzFeed's listicles are good for this fast-paced social media world.
Long-form content can position you as a thought leader, while short-form content is easier to digest and share.
Interactive content
Engaging and interactive content like quizzes, polls, and surveys triggers the audience to share because it directly involves them. The quiz format works well on platforms like BuzzFeed because the results are directly related to users.
One good example is Spotify's “Wrapped,” which encouraged users to share personalised insights, driving a huge number of social shares.
Snackable contents
Bit-sized content, such as tweets and Instagram posts, is highly shareable because viewers easily digest it. These formats align with users' needs for a very short attention span. For example, the #LoveWins campaign on Twitter showed that powerful short messages can go viral in no time.
The process of creating relatable and search engine-friendly content for your audience in terms of shareability also depends on different formats. Long-form and short-form content both play their role in the overall content strategy.
Long-form vs. short-form content
Long-form content of over 1500 words, such as blogs and whitepapers, works best for those industries that require a little more in-depth knowledge. There are situations where short-form content of 300-800 words works better. For example, BuzzFeed's listicles are good for this fast-paced social media world.
Long-form content can position you as a thought leader, while short-form content is easier to digest and share.
Interactive content
Engaging and interactive content like quizzes, polls, and surveys triggers the audience to share because it directly involves them. The quiz format works well on platforms like BuzzFeed because the results are directly related to users.
One good example is Spotify's “Wrapped,” which encouraged users to share personalised insights, driving a huge number of social shares.
Snackable contents
Bit-sized content, such as tweets and Instagram posts, is highly shareable because viewers easily digest it. These formats align with users' needs for a very short attention span. For example, the #LoveWins campaign on Twitter showed that powerful short messages can go viral in no time.
The role of timing in content shareability
Publishing high-quality content at the right time is very important to maximise engagement. People are most productive on different platforms at different times. So, if you post considering these time dynamics, it will help in views for your content.
Understand timing and frequency
Every network has its particular engagement window. For example, Instagram works best on Tuesdays and Wednesdays between 11 AM and 1 PM. On LinkedIn, engagement is high during business hours. Considering these timings will help increase shareability and content exposure.
Share content on different platforms
Creating different content for different platforms according to their respective criteria will surely help you increase shareability. Facebook is more about long-form content and discussion, and Instagram is about sharing stunning visuals through posts and stories. Other platform-specific features include using Instagram polls or Facebook Groups to increase engagement, and Twitter works best for real-time conversations on trending topics.
Publishing high-quality content at the right time is very important to maximise engagement. People are most productive on different platforms at different times. So, if you post considering these time dynamics, it will help in views for your content.
Understand timing and frequency
Every network has its particular engagement window. For example, Instagram works best on Tuesdays and Wednesdays between 11 AM and 1 PM. On LinkedIn, engagement is high during business hours. Considering these timings will help increase shareability and content exposure.
Share content on different platforms
Creating different content for different platforms according to their respective criteria will surely help you increase shareability. Facebook is more about long-form content and discussion, and Instagram is about sharing stunning visuals through posts and stories. Other platform-specific features include using Instagram polls or Facebook Groups to increase engagement, and Twitter works best for real-time conversations on trending topics.
Publishing high-quality content at the right time is very important to maximise engagement. People are most productive on different platforms at different times. So, if you post considering these time dynamics, it will help in views for your content.
Understand timing and frequency
Every network has its particular engagement window. For example, Instagram works best on Tuesdays and Wednesdays between 11 AM and 1 PM. On LinkedIn, engagement is high during business hours. Considering these timings will help increase shareability and content exposure.
Share content on different platforms
Creating different content for different platforms according to their respective criteria will surely help you increase shareability. Facebook is more about long-form content and discussion, and Instagram is about sharing stunning visuals through posts and stories. Other platform-specific features include using Instagram polls or Facebook Groups to increase engagement, and Twitter works best for real-time conversations on trending topics.
Collaborate with influencers
Working with influencers expands your reach even more and encourages more shares. Collaborating with micro-influencers with 10,000 to 50,000 followers can give you more engagement than macro-influencers.
Brands like Daniel Wellington have successfully built a social media presence by partnering with influencers who resonate with their target audience. So, it is important to choose an influencer wisely and consider your brand’s and influencer’s target audience when doing so.
Working with influencers expands your reach even more and encourages more shares. Collaborating with micro-influencers with 10,000 to 50,000 followers can give you more engagement than macro-influencers.
Brands like Daniel Wellington have successfully built a social media presence by partnering with influencers who resonate with their target audience. So, it is important to choose an influencer wisely and consider your brand’s and influencer’s target audience when doing so.
Working with influencers expands your reach even more and encourages more shares. Collaborating with micro-influencers with 10,000 to 50,000 followers can give you more engagement than macro-influencers.
Brands like Daniel Wellington have successfully built a social media presence by partnering with influencers who resonate with their target audience. So, it is important to choose an influencer wisely and consider your brand’s and influencer’s target audience when doing so.
Use hashtags and social trends
Hashtags are needed for content categorisation, but they can also give you conversions, especially on Instagram and Twitter. Joining trending topics like #IceBucketChallenge is enough to make your content go viral. Of course, branded hashtags like Red Bull's #GivesYouWings will encourage user-generated content and community-driven campaigns.
Hashtags are needed for content categorisation, but they can also give you conversions, especially on Instagram and Twitter. Joining trending topics like #IceBucketChallenge is enough to make your content go viral. Of course, branded hashtags like Red Bull's #GivesYouWings will encourage user-generated content and community-driven campaigns.
Hashtags are needed for content categorisation, but they can also give you conversions, especially on Instagram and Twitter. Joining trending topics like #IceBucketChallenge is enough to make your content go viral. Of course, branded hashtags like Red Bull's #GivesYouWings will encourage user-generated content and community-driven campaigns.
Frequently Asked Questions
What is shareable content in SEO?
Shareable content means making posts or articles people want to share with others because they find them helpful, entertaining, or relevant. This helps boost your SEO by attracting more links and social shares.
How do you create brand exposure?
You create brand exposure by using social media, advertising, influencer partnerships, and producing valuable content that people will notice and share with others.
How do we achieve brand visibility?
You achieve brand visibility by consistently promoting your brand across multiple platforms, using SEO strategies, engaging with your audience, and maintaining a recognisable brand identity.
Conclusion
Shareable content is the most engaging type of content in today's digital space, giving your brand more exposure. By using visual elements, crafting platform-specific content, and creating brand ambassadors, you can build communication channels for audience interaction and long-lasting engagement.
Tracking your performance and refining your strategy will ensure your content reaches more people and resonates better with them, creating meaningful interactions that result in sustainable brand development. These techniques can help you better expose your brand and build a loyal community of followers.
Frequently Asked Questions
What is shareable content in SEO?
Shareable content means making posts or articles people want to share with others because they find them helpful, entertaining, or relevant. This helps boost your SEO by attracting more links and social shares.
How do you create brand exposure?
You create brand exposure by using social media, advertising, influencer partnerships, and producing valuable content that people will notice and share with others.
How do we achieve brand visibility?
You achieve brand visibility by consistently promoting your brand across multiple platforms, using SEO strategies, engaging with your audience, and maintaining a recognisable brand identity.
Conclusion
Shareable content is the most engaging type of content in today's digital space, giving your brand more exposure. By using visual elements, crafting platform-specific content, and creating brand ambassadors, you can build communication channels for audience interaction and long-lasting engagement.
Tracking your performance and refining your strategy will ensure your content reaches more people and resonates better with them, creating meaningful interactions that result in sustainable brand development. These techniques can help you better expose your brand and build a loyal community of followers.
Frequently Asked Questions
What is shareable content in SEO?
Shareable content means making posts or articles people want to share with others because they find them helpful, entertaining, or relevant. This helps boost your SEO by attracting more links and social shares.
How do you create brand exposure?
You create brand exposure by using social media, advertising, influencer partnerships, and producing valuable content that people will notice and share with others.
How do we achieve brand visibility?
You achieve brand visibility by consistently promoting your brand across multiple platforms, using SEO strategies, engaging with your audience, and maintaining a recognisable brand identity.
Conclusion
Shareable content is the most engaging type of content in today's digital space, giving your brand more exposure. By using visual elements, crafting platform-specific content, and creating brand ambassadors, you can build communication channels for audience interaction and long-lasting engagement.
Tracking your performance and refining your strategy will ensure your content reaches more people and resonates better with them, creating meaningful interactions that result in sustainable brand development. These techniques can help you better expose your brand and build a loyal community of followers.
ARTICLE #124
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Work with us
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FOR® Industries
- FOR® Brand. FOR® Future.
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info@for.fi
Click to copy
New York, NY
ny@for.co
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Copyright © 2024 FOR®
Work with us
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We’re remote-first — with strategic global hubs
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