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UGC strategies
User-generated content
UGC for brands
UGC marketing
Brand engagement
ARTICLE #18
How to get user-generated content for your brand?
UGC strategies
User-generated content
UGC for brands
UGC marketing
Brand engagement
Written by:
5 Minute read
Updated on: March 9, 2024
Toni Hukkanen
Head of Design
Creative Direction, Brand Direction
Toni Hukkanen
Head of Design
Creative Direction, Brand Direction
Toni Hukkanen
Head of Design
Creative Direction, Brand Direction
You might have heard that brands need to post authentic content on social media, but do you know what exactly authenticity on social media looks like?
One possible way to be authentic and build community is to tap into the power of user-generated content. It is effective for one simple reason: customers trust their fellow customers more than they trust brands.
In this post, we will elaborate on user-generated content, its benefits, and the top strategies social media managers can use to get UGC.
You might have heard that brands need to post authentic content on social media, but do you know what exactly authenticity on social media looks like?
One possible way to be authentic and build community is to tap into the power of user-generated content. It is effective for one simple reason: customers trust their fellow customers more than they trust brands.
In this post, we will elaborate on user-generated content, its benefits, and the top strategies social media managers can use to get UGC.
You might have heard that brands need to post authentic content on social media, but do you know what exactly authenticity on social media looks like?
One possible way to be authentic and build community is to tap into the power of user-generated content. It is effective for one simple reason: customers trust their fellow customers more than they trust brands.
In this post, we will elaborate on user-generated content, its benefits, and the top strategies social media managers can use to get UGC.
What is user-generated content?
What is user-generated content?
What is user-generated content?
User-generated content, aka consumer-generated content, is original, brand-specific content that customers create at no cost to you and publish on social media or other platforms. It can take various forms, such as videos, images, testimonials, and reviews.
When customers post something about a brand on social media, they significantly influence the buying decisions of their followers. According to Adweek, 85% of people admit UGC is more influential than content made by brands directly.
UGC can either be organic or paid. Organic UGC aims to build brand awareness and grow your community, while paid UGC aims to generate a direct response or conversion. So, depending on your brand, you can use one of them or benefit from both as part of your social media content strategy.
User-generated content, aka consumer-generated content, is original, brand-specific content that customers create at no cost to you and publish on social media or other platforms. It can take various forms, such as videos, images, testimonials, and reviews.
When customers post something about a brand on social media, they significantly influence the buying decisions of their followers. According to Adweek, 85% of people admit UGC is more influential than content made by brands directly.
UGC can either be organic or paid. Organic UGC aims to build brand awareness and grow your community, while paid UGC aims to generate a direct response or conversion. So, depending on your brand, you can use one of them or benefit from both as part of your social media content strategy.
User-generated content, aka consumer-generated content, is original, brand-specific content that customers create at no cost to you and publish on social media or other platforms. It can take various forms, such as videos, images, testimonials, and reviews.
When customers post something about a brand on social media, they significantly influence the buying decisions of their followers. According to Adweek, 85% of people admit UGC is more influential than content made by brands directly.
UGC can either be organic or paid. Organic UGC aims to build brand awareness and grow your community, while paid UGC aims to generate a direct response or conversion. So, depending on your brand, you can use one of them or benefit from both as part of your social media content strategy.
Benefits of generating UGC
UGC is useful across all stages of a buyer's journey to help influence engagement and increase conversions. Its real value lies in authenticity, as statistics show that 93% of marketers agree that consumers trust content created by customers more than content created by brands. According to another report, 79% of people admit UGC highly impacts purchasing decisions.
Gives credibility
User-generated content is social proof in its purest form, tapping into the basic human instinct to take cues from others when deciding what to buy.
When a prospect notices one of your customers losing weight in a month using your four-week workout program, instead of an ad communicating that same benefit, they are more likely to find out what you have to offer. They can't help but think, if it works for him, it will work for me, too.
Increases engagement
UGC increases engagement because highly engaged customers tend to buy more, share more, promote more, and become more loyal. Research also shows that a fully engaged customer represents 23% more revenue than the average.
For example, if consumers see content about your brand published by someone they can relate with, it will give them a taste of what's possible and how your products/services can improve their lives for the better in some way.
Widens your reach
Studies show that 85% of consumers are twice as likely to share user-generated content with their family and friends. The more shares you get, the wider your reach will be and the more opportunities you will have to get your audience to talk about your brand.
That's one reason why it is important to have a winning UGC strategy to raise brand awareness.
Fuels community building
If you want customer loyalty, build a community around your brand. It is a fact that people don't buy services and goods; they buy stories and relations.
Using UGC content will show people that your brand is the real deal and let them know other people share their values, struggles, and aspirations. To simply put, UGC fulfils our innate need to belong.
UGC is useful across all stages of a buyer's journey to help influence engagement and increase conversions. Its real value lies in authenticity, as statistics show that 93% of marketers agree that consumers trust content created by customers more than content created by brands. According to another report, 79% of people admit UGC highly impacts purchasing decisions.
Gives credibility
User-generated content is social proof in its purest form, tapping into the basic human instinct to take cues from others when deciding what to buy.
When a prospect notices one of your customers losing weight in a month using your four-week workout program, instead of an ad communicating that same benefit, they are more likely to find out what you have to offer. They can't help but think, if it works for him, it will work for me, too.
Increases engagement
UGC increases engagement because highly engaged customers tend to buy more, share more, promote more, and become more loyal. Research also shows that a fully engaged customer represents 23% more revenue than the average.
For example, if consumers see content about your brand published by someone they can relate with, it will give them a taste of what's possible and how your products/services can improve their lives for the better in some way.
Widens your reach
Studies show that 85% of consumers are twice as likely to share user-generated content with their family and friends. The more shares you get, the wider your reach will be and the more opportunities you will have to get your audience to talk about your brand.
That's one reason why it is important to have a winning UGC strategy to raise brand awareness.
Fuels community building
If you want customer loyalty, build a community around your brand. It is a fact that people don't buy services and goods; they buy stories and relations.
Using UGC content will show people that your brand is the real deal and let them know other people share their values, struggles, and aspirations. To simply put, UGC fulfils our innate need to belong.
UGC is useful across all stages of a buyer's journey to help influence engagement and increase conversions. Its real value lies in authenticity, as statistics show that 93% of marketers agree that consumers trust content created by customers more than content created by brands. According to another report, 79% of people admit UGC highly impacts purchasing decisions.
Gives credibility
User-generated content is social proof in its purest form, tapping into the basic human instinct to take cues from others when deciding what to buy.
When a prospect notices one of your customers losing weight in a month using your four-week workout program, instead of an ad communicating that same benefit, they are more likely to find out what you have to offer. They can't help but think, if it works for him, it will work for me, too.
Increases engagement
UGC increases engagement because highly engaged customers tend to buy more, share more, promote more, and become more loyal. Research also shows that a fully engaged customer represents 23% more revenue than the average.
For example, if consumers see content about your brand published by someone they can relate with, it will give them a taste of what's possible and how your products/services can improve their lives for the better in some way.
Widens your reach
Studies show that 85% of consumers are twice as likely to share user-generated content with their family and friends. The more shares you get, the wider your reach will be and the more opportunities you will have to get your audience to talk about your brand.
That's one reason why it is important to have a winning UGC strategy to raise brand awareness.
Fuels community building
If you want customer loyalty, build a community around your brand. It is a fact that people don't buy services and goods; they buy stories and relations.
Using UGC content will show people that your brand is the real deal and let them know other people share their values, struggles, and aspirations. To simply put, UGC fulfils our innate need to belong.
How to get user-generated content?
Getting UGC has become essential to many successful marketing campaigns because people are more likely to believe in your brand and buy from you when you publish UGC on your website and social media channels.
It could be in the form of reviews or posts created by your users or existing customers based on their opinions about your products or services. However, the real challenge is to get your customers to create them. That's why we have compiled a list of strategies for getting user-generated content for your brand.
Ask for feedback from customers
If you want your customers to leave feedback or a review of your product or brand, you need to ask them. You can either send them an email or add a form below your content for customers to fill out.
You can also add a strong CTA in the form of an image, text, or a button. Keep things easy so people can take action. Avoid any complications, as they will divert customers. Don't forget to thank people for sharing their content with your brand.
Pay attention to customer trends
Customer trends can help you gain insights into the types of UGC resonating with customers and what topics, formats, or themes are most likely to persuade customers to create and share UGC.
To deeply analyse your customers' tastes and know about current trends, here are a few questions you should answer.
What kind of content are your customers sharing? What do your customers love the most about you? To answer this, you need to find relevant industry hashtags and search for keywords related to your brand.
The next thing you need to do is to know your targeted audience group. This can possibly be done through surveys to ask your audience about their preferences related to content. After gathering this information, you can easily create a well-focused UGC strategy.
Launch a contest on social media
Another great way to acquire more user-generated content for your brand is to host a contest on social media. One perfect example is the #RedCupContest Starbucks launches every December on Instagram.
This contest gives Starbucks over 30,000 UGC to use throughout the holiday season. It also has a great positive influence on their sales because you must buy a drink in a red cup to participate.
To launch such contests, clearly mention the rules, including how customers can participate.
Use branded hashtags
If you want to get people talking about your brand on social media, take advantage of hashtags. They are a great tool for generating activity and building community. Statistics show that using a hashtag on a post will result in 29% more interactions.
You can also use existing hashtags that are popular in your industry or plan one of your own. Use different tools to find them, and after selecting them, work on their promotion on social media, your website, email campaigns, and so on.
Don't forget to give a reason to people to use your hashtags, such as to promote your new line of products, get a chance to be featured, take over social media by an influencer, a contest where the winner gets a prize, or to ask people to share their stories about how they benefit from your product.
The goal of hashtags shouldn't be to get people talking about your brand but to increase brand engagement.
Create an employee engagement program
Do you know your employees are the most valuable assets of your brand? Here is why.
Your employees are the force that keeps your business running. They are your best spokespersons when it comes to your brand. Lastly, their engagement levels have a direct impact on your business's brand reputation and even your income.
The best way to do this is to create a social media account where your employees can publish content they have created. One perfect example of this is HubSpot’s HubSpot Life Instagram account, where each week, an employee is selected from one of their offices around the globe and given full control of the account and what to post there.
Collaborate with influencers
Influencers can be powerful collaborators in any marketer’s tactic, as they can reach a large audience and be a source of a lot of engagement. Statistics show that for every single dollar you spend, you can expect to make 18 dollars with this method.
One thing that keeps influencers apart is their authenticity. When influencers mention your brand in front of their audience, people listen to them because they trust the opinion of someone they follow.
You can partner with them to get UGC by sending products to review or use in social media posts. Another good way is to partner for a giveaway or contest. You can also collaborate with an influencer on a blog post, infographic or even a social media post.
Offer your customers an incentive
It might sound like you are bribing customers to get UGC, but it isn't. High-quality content is quite difficult to create, and if seasoned marketers struggle with it, imagine how much your customers would.
You can offer them an incentive like G2’s Starbucks coffee treat they offered on Twitter to say, “Thanks for taking the time to help.”
In the end, you won't lose anything but build a strong relationship with your audience. You can also get UGC without offering incentives because of your loyal customers who are enough to talk about your brand on their own.
Getting UGC has become essential to many successful marketing campaigns because people are more likely to believe in your brand and buy from you when you publish UGC on your website and social media channels.
It could be in the form of reviews or posts created by your users or existing customers based on their opinions about your products or services. However, the real challenge is to get your customers to create them. That's why we have compiled a list of strategies for getting user-generated content for your brand.
Ask for feedback from customers
If you want your customers to leave feedback or a review of your product or brand, you need to ask them. You can either send them an email or add a form below your content for customers to fill out.
You can also add a strong CTA in the form of an image, text, or a button. Keep things easy so people can take action. Avoid any complications, as they will divert customers. Don't forget to thank people for sharing their content with your brand.
Pay attention to customer trends
Customer trends can help you gain insights into the types of UGC resonating with customers and what topics, formats, or themes are most likely to persuade customers to create and share UGC.
To deeply analyse your customers' tastes and know about current trends, here are a few questions you should answer.
What kind of content are your customers sharing? What do your customers love the most about you? To answer this, you need to find relevant industry hashtags and search for keywords related to your brand.
The next thing you need to do is to know your targeted audience group. This can possibly be done through surveys to ask your audience about their preferences related to content. After gathering this information, you can easily create a well-focused UGC strategy.
Launch a contest on social media
Another great way to acquire more user-generated content for your brand is to host a contest on social media. One perfect example is the #RedCupContest Starbucks launches every December on Instagram.
This contest gives Starbucks over 30,000 UGC to use throughout the holiday season. It also has a great positive influence on their sales because you must buy a drink in a red cup to participate.
To launch such contests, clearly mention the rules, including how customers can participate.
Use branded hashtags
If you want to get people talking about your brand on social media, take advantage of hashtags. They are a great tool for generating activity and building community. Statistics show that using a hashtag on a post will result in 29% more interactions.
You can also use existing hashtags that are popular in your industry or plan one of your own. Use different tools to find them, and after selecting them, work on their promotion on social media, your website, email campaigns, and so on.
Don't forget to give a reason to people to use your hashtags, such as to promote your new line of products, get a chance to be featured, take over social media by an influencer, a contest where the winner gets a prize, or to ask people to share their stories about how they benefit from your product.
The goal of hashtags shouldn't be to get people talking about your brand but to increase brand engagement.
Create an employee engagement program
Do you know your employees are the most valuable assets of your brand? Here is why.
Your employees are the force that keeps your business running. They are your best spokespersons when it comes to your brand. Lastly, their engagement levels have a direct impact on your business's brand reputation and even your income.
The best way to do this is to create a social media account where your employees can publish content they have created. One perfect example of this is HubSpot’s HubSpot Life Instagram account, where each week, an employee is selected from one of their offices around the globe and given full control of the account and what to post there.
Collaborate with influencers
Influencers can be powerful collaborators in any marketer’s tactic, as they can reach a large audience and be a source of a lot of engagement. Statistics show that for every single dollar you spend, you can expect to make 18 dollars with this method.
One thing that keeps influencers apart is their authenticity. When influencers mention your brand in front of their audience, people listen to them because they trust the opinion of someone they follow.
You can partner with them to get UGC by sending products to review or use in social media posts. Another good way is to partner for a giveaway or contest. You can also collaborate with an influencer on a blog post, infographic or even a social media post.
Offer your customers an incentive
It might sound like you are bribing customers to get UGC, but it isn't. High-quality content is quite difficult to create, and if seasoned marketers struggle with it, imagine how much your customers would.
You can offer them an incentive like G2’s Starbucks coffee treat they offered on Twitter to say, “Thanks for taking the time to help.”
In the end, you won't lose anything but build a strong relationship with your audience. You can also get UGC without offering incentives because of your loyal customers who are enough to talk about your brand on their own.
Getting UGC has become essential to many successful marketing campaigns because people are more likely to believe in your brand and buy from you when you publish UGC on your website and social media channels.
It could be in the form of reviews or posts created by your users or existing customers based on their opinions about your products or services. However, the real challenge is to get your customers to create them. That's why we have compiled a list of strategies for getting user-generated content for your brand.
Ask for feedback from customers
If you want your customers to leave feedback or a review of your product or brand, you need to ask them. You can either send them an email or add a form below your content for customers to fill out.
You can also add a strong CTA in the form of an image, text, or a button. Keep things easy so people can take action. Avoid any complications, as they will divert customers. Don't forget to thank people for sharing their content with your brand.
Pay attention to customer trends
Customer trends can help you gain insights into the types of UGC resonating with customers and what topics, formats, or themes are most likely to persuade customers to create and share UGC.
To deeply analyse your customers' tastes and know about current trends, here are a few questions you should answer.
What kind of content are your customers sharing? What do your customers love the most about you? To answer this, you need to find relevant industry hashtags and search for keywords related to your brand.
The next thing you need to do is to know your targeted audience group. This can possibly be done through surveys to ask your audience about their preferences related to content. After gathering this information, you can easily create a well-focused UGC strategy.
Launch a contest on social media
Another great way to acquire more user-generated content for your brand is to host a contest on social media. One perfect example is the #RedCupContest Starbucks launches every December on Instagram.
This contest gives Starbucks over 30,000 UGC to use throughout the holiday season. It also has a great positive influence on their sales because you must buy a drink in a red cup to participate.
To launch such contests, clearly mention the rules, including how customers can participate.
Use branded hashtags
If you want to get people talking about your brand on social media, take advantage of hashtags. They are a great tool for generating activity and building community. Statistics show that using a hashtag on a post will result in 29% more interactions.
You can also use existing hashtags that are popular in your industry or plan one of your own. Use different tools to find them, and after selecting them, work on their promotion on social media, your website, email campaigns, and so on.
Don't forget to give a reason to people to use your hashtags, such as to promote your new line of products, get a chance to be featured, take over social media by an influencer, a contest where the winner gets a prize, or to ask people to share their stories about how they benefit from your product.
The goal of hashtags shouldn't be to get people talking about your brand but to increase brand engagement.
Create an employee engagement program
Do you know your employees are the most valuable assets of your brand? Here is why.
Your employees are the force that keeps your business running. They are your best spokespersons when it comes to your brand. Lastly, their engagement levels have a direct impact on your business's brand reputation and even your income.
The best way to do this is to create a social media account where your employees can publish content they have created. One perfect example of this is HubSpot’s HubSpot Life Instagram account, where each week, an employee is selected from one of their offices around the globe and given full control of the account and what to post there.
Collaborate with influencers
Influencers can be powerful collaborators in any marketer’s tactic, as they can reach a large audience and be a source of a lot of engagement. Statistics show that for every single dollar you spend, you can expect to make 18 dollars with this method.
One thing that keeps influencers apart is their authenticity. When influencers mention your brand in front of their audience, people listen to them because they trust the opinion of someone they follow.
You can partner with them to get UGC by sending products to review or use in social media posts. Another good way is to partner for a giveaway or contest. You can also collaborate with an influencer on a blog post, infographic or even a social media post.
Offer your customers an incentive
It might sound like you are bribing customers to get UGC, but it isn't. High-quality content is quite difficult to create, and if seasoned marketers struggle with it, imagine how much your customers would.
You can offer them an incentive like G2’s Starbucks coffee treat they offered on Twitter to say, “Thanks for taking the time to help.”
In the end, you won't lose anything but build a strong relationship with your audience. You can also get UGC without offering incentives because of your loyal customers who are enough to talk about your brand on their own.
Case studies of user-generated content in action
It doesn't matter what is the size of a brand, user-generated content can help drive awareness, increase conversions, expand reach, and save costs while growing your business. Below are some great case studies of brands that benefited from UGC.
Lululemon
Lululemon is a Canadian athleisure brand primarily known for its expensive yoga clothing and leggings. They ask followers and brand loyalists to share photos of themselves in Lululemon garments with the hashtag #thesweatlife.
This results in an easily searchable UGC for Lululemon to repurpose and organically expand the brand awareness of the company and reach on social media as they share content from brand ambassadors.
Well Traveled
Not only do well-established brands need UGC, but smaller companies can also benefit from it in their social media campaigns. Well Traveled is a travel brand based on community-driven ideas that use member-generated content to highlight the perks of membership, exclusive offerings from brand partners, and the quality of property partners.
Laura DeGomez, the director of Partnerships and Brand Marketing, uses user-generated content to visually appeal to members, increase engagement, build brand awareness, and establish a community.
She openly admits that no one can tell our story better than our members, and whenever we let their experiences shine, we do.
CeraVe
When influencer Hyram recently started talking about the CeraVe brand on his account, the products started selling out. This happened before a relationship between the brand and the influencer was built when the creator only shared his consumer experience.
The searches started rising in 2020, and according to WWD, CeraVe earned a media value of 128% year over year and had over 2300 influencers talking about its products. Even the president of L'Oreal told CNN that the social media influence boosted sales.
It doesn't matter what is the size of a brand, user-generated content can help drive awareness, increase conversions, expand reach, and save costs while growing your business. Below are some great case studies of brands that benefited from UGC.
Lululemon
Lululemon is a Canadian athleisure brand primarily known for its expensive yoga clothing and leggings. They ask followers and brand loyalists to share photos of themselves in Lululemon garments with the hashtag #thesweatlife.
This results in an easily searchable UGC for Lululemon to repurpose and organically expand the brand awareness of the company and reach on social media as they share content from brand ambassadors.
Well Traveled
Not only do well-established brands need UGC, but smaller companies can also benefit from it in their social media campaigns. Well Traveled is a travel brand based on community-driven ideas that use member-generated content to highlight the perks of membership, exclusive offerings from brand partners, and the quality of property partners.
Laura DeGomez, the director of Partnerships and Brand Marketing, uses user-generated content to visually appeal to members, increase engagement, build brand awareness, and establish a community.
She openly admits that no one can tell our story better than our members, and whenever we let their experiences shine, we do.
CeraVe
When influencer Hyram recently started talking about the CeraVe brand on his account, the products started selling out. This happened before a relationship between the brand and the influencer was built when the creator only shared his consumer experience.
The searches started rising in 2020, and according to WWD, CeraVe earned a media value of 128% year over year and had over 2300 influencers talking about its products. Even the president of L'Oreal told CNN that the social media influence boosted sales.
It doesn't matter what is the size of a brand, user-generated content can help drive awareness, increase conversions, expand reach, and save costs while growing your business. Below are some great case studies of brands that benefited from UGC.
Lululemon
Lululemon is a Canadian athleisure brand primarily known for its expensive yoga clothing and leggings. They ask followers and brand loyalists to share photos of themselves in Lululemon garments with the hashtag #thesweatlife.
This results in an easily searchable UGC for Lululemon to repurpose and organically expand the brand awareness of the company and reach on social media as they share content from brand ambassadors.
Well Traveled
Not only do well-established brands need UGC, but smaller companies can also benefit from it in their social media campaigns. Well Traveled is a travel brand based on community-driven ideas that use member-generated content to highlight the perks of membership, exclusive offerings from brand partners, and the quality of property partners.
Laura DeGomez, the director of Partnerships and Brand Marketing, uses user-generated content to visually appeal to members, increase engagement, build brand awareness, and establish a community.
She openly admits that no one can tell our story better than our members, and whenever we let their experiences shine, we do.
CeraVe
When influencer Hyram recently started talking about the CeraVe brand on his account, the products started selling out. This happened before a relationship between the brand and the influencer was built when the creator only shared his consumer experience.
The searches started rising in 2020, and according to WWD, CeraVe earned a media value of 128% year over year and had over 2300 influencers talking about its products. Even the president of L'Oreal told CNN that the social media influence boosted sales.
Frequently Asked Questions
What makes a successful UGC piece?
Plenty of factors are involved in making a successful UGC piece, such as authenticity, brand loyalty, and engagement. UGC campaigns should highlight authentic content from real customers to build credibility with potential customers. They should also engage their target audience and encourage them to participate and share their own content.
How to ask customers for UGC?
You can simply ask customers for UGC through email. Create multiple templates, personalise the requested email, and tell them what type of content you expect. You should also send them satisfaction surveys, give them access to leave a review and motivate them to rate their experience.
How do you credit user-generated content?
It is important to credit UGC properly. However, there are no strict rules or guidelines. You can add a simple @username in the caption or tag the creator in the picture when posting it on social media.
Final Thoughts
If you publish UGC, you can increase your brand's reputation and your products, which will help you generate more customers and revenue. By following these strategies, you can get more UGC for your brand but don't forget that success won't happen overnight. Staying consistent will soon reward you with UGC from your satisfied customers. All you need to do is provide high-quality products and higher-quality customer service to your customers. If you don't hesitate to provide quality, your customers will also feel confident in helping you spread the word.
Frequently Asked Questions
What makes a successful UGC piece?
Plenty of factors are involved in making a successful UGC piece, such as authenticity, brand loyalty, and engagement. UGC campaigns should highlight authentic content from real customers to build credibility with potential customers. They should also engage their target audience and encourage them to participate and share their own content.
How to ask customers for UGC?
You can simply ask customers for UGC through email. Create multiple templates, personalise the requested email, and tell them what type of content you expect. You should also send them satisfaction surveys, give them access to leave a review and motivate them to rate their experience.
How do you credit user-generated content?
It is important to credit UGC properly. However, there are no strict rules or guidelines. You can add a simple @username in the caption or tag the creator in the picture when posting it on social media.
Final Thoughts
If you publish UGC, you can increase your brand's reputation and your products, which will help you generate more customers and revenue. By following these strategies, you can get more UGC for your brand but don't forget that success won't happen overnight. Staying consistent will soon reward you with UGC from your satisfied customers. All you need to do is provide high-quality products and higher-quality customer service to your customers. If you don't hesitate to provide quality, your customers will also feel confident in helping you spread the word.
Frequently Asked Questions
What makes a successful UGC piece?
Plenty of factors are involved in making a successful UGC piece, such as authenticity, brand loyalty, and engagement. UGC campaigns should highlight authentic content from real customers to build credibility with potential customers. They should also engage their target audience and encourage them to participate and share their own content.
How to ask customers for UGC?
You can simply ask customers for UGC through email. Create multiple templates, personalise the requested email, and tell them what type of content you expect. You should also send them satisfaction surveys, give them access to leave a review and motivate them to rate their experience.
How do you credit user-generated content?
It is important to credit UGC properly. However, there are no strict rules or guidelines. You can add a simple @username in the caption or tag the creator in the picture when posting it on social media.
Final Thoughts
If you publish UGC, you can increase your brand's reputation and your products, which will help you generate more customers and revenue. By following these strategies, you can get more UGC for your brand but don't forget that success won't happen overnight. Staying consistent will soon reward you with UGC from your satisfied customers. All you need to do is provide high-quality products and higher-quality customer service to your customers. If you don't hesitate to provide quality, your customers will also feel confident in helping you spread the word.
ARTICLE #18
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Work with us
Click to copy
work@for.co
FOR® Industries
- FOR® Brand. FOR® Future.
We’re remote-first — with strategic global hubs
Click to copy
Helsinki, FIN
info@for.fi
Click to copy
New York, NY
ny@for.co
Click to copy
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