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Motion Design
Branding
Cost vs. Value
Motion Graphics Agency
Design Studio
ARTICLE #148
Cost vs. Value: Is hiring a motion design agency worth it?
Motion Design
Branding
Cost vs. Value
Motion Graphics Agency
Design Studio
Motion Design
Branding
Cost vs. Value
Motion Graphics Agency
Design Studio
Written by:
5 min read
Updated on: February 4,2025
Toni Hukkanen
Head of Design
Creative Direction, Brand Direction
Toni Hukkanen
Head of Design
Creative Direction, Brand Direction
Trying to cut through online chatter can feel a bit like yelling into a crowded football stadium: you might have brilliant ideas, but who’s actually listening? That’s where motion design fits in. It’s not just fancy animations flitting across your screen; it’s an artful blend of visuals, sound, and movement that often resonates with far more than a dozen static images combined. So the million-dollar question is whether hiring a motion design agency is worth the investment.
Below, we’ll break down how motion design actually works, what pricing typically looks like, and why the right agency could be your secret weapon in a noisy digital arena.
Trying to cut through online chatter can feel a bit like yelling into a crowded football stadium: you might have brilliant ideas, but who’s actually listening? That’s where motion design fits in. It’s not just fancy animations flitting across your screen; it’s an artful blend of visuals, sound, and movement that often resonates with far more than a dozen static images combined. So the million-dollar question is whether hiring a motion design agency is worth the investment.
Below, we’ll break down how motion design actually works, what pricing typically looks like, and why the right agency could be your secret weapon in a noisy digital arena.
What is motion design?
What is motion design?
Motion design—often referred to as motion graphics design—takes regular static elements, like photos, text, or illustrations, and breathes life into them with animation and a dash of cinematic flair. It is like transforming a still image into a short, compelling clip that holds attention in a way a flat graphic can’t.
You see examples everywhere: in those eye-catching social media ads that pop up in your feed, television commercials that make you stop channel-surfing, and even film credit sequences you can’t seem to skip. The goal is pretty straightforward: capture (and keep) someone’s interest in a world where we’re all multitasking and scrolling at lightning speed.
Motion design—often referred to as motion graphics design—takes regular static elements, like photos, text, or illustrations, and breathes life into them with animation and a dash of cinematic flair. It is like transforming a still image into a short, compelling clip that holds attention in a way a flat graphic can’t.
You see examples everywhere: in those eye-catching social media ads that pop up in your feed, television commercials that make you stop channel-surfing, and even film credit sequences you can’t seem to skip. The goal is pretty straightforward: capture (and keep) someone’s interest in a world where we’re all multitasking and scrolling at lightning speed.
Why consider hiring a motion design agency?
Partnering with a dedicated motion graphics design studio can feel like a bold step—especially if you’re managing a tight budget. Still, agencies often bring a level of specialisation and creativity that might be hard to replicate elsewhere. Let’s look at a few key factors that could make it a worthwhile investment for your brand.
1. Expertise and creativity
Bringing on a dedicated motion design agency is like adding a team of specialists who live and breathe visual storytelling—people who might casually chat about animation software updates over their morning coffee. Because they’re so immersed in the field, they know how to give your brand that fresh, current look instead of something that already feels like a relic the moment it goes live.
2. Strategic storytelling
A solid agency knows how to spin your brand message into a short, engaging clip—without coming across like a cheap infomercial. If they get it right, your video will stick with viewers a lot longer than a block of text or a single stand-alone graphic. It’s this kind of storytelling that can help your brand move from a faint whisper in the crowd to a voice people actually remember.
3. Efficiency and reliability
Professional motion graphic design agencies tend to have established processes. They can manage deadlines even when projects demand quick turnarounds, freeing you to focus on other aspects of the business.
4. Sharper brand image
Quality motion design often leaves a lasting impression and can boost how people perceive your brand. That can play a role in driving customer loyalty, which becomes a big deal in crowded marketplaces.
In fact, a study by McKinsey & Company found that companies with strong design practices grow at nearly double the rate of competitors. Good visuals and storytelling aren’t just about looking fancy; they can affect your bottom line more than you might guess.
Partnering with a dedicated motion graphics design studio can feel like a bold step—especially if you’re managing a tight budget. Still, agencies often bring a level of specialisation and creativity that might be hard to replicate elsewhere. Let’s look at a few key factors that could make it a worthwhile investment for your brand.
1. Expertise and creativity
Bringing on a dedicated motion design agency is like adding a team of specialists who live and breathe visual storytelling—people who might casually chat about animation software updates over their morning coffee. Because they’re so immersed in the field, they know how to give your brand that fresh, current look instead of something that already feels like a relic the moment it goes live.
2. Strategic storytelling
A solid agency knows how to spin your brand message into a short, engaging clip—without coming across like a cheap infomercial. If they get it right, your video will stick with viewers a lot longer than a block of text or a single stand-alone graphic. It’s this kind of storytelling that can help your brand move from a faint whisper in the crowd to a voice people actually remember.
3. Efficiency and reliability
Professional motion graphic design agencies tend to have established processes. They can manage deadlines even when projects demand quick turnarounds, freeing you to focus on other aspects of the business.
4. Sharper brand image
Quality motion design often leaves a lasting impression and can boost how people perceive your brand. That can play a role in driving customer loyalty, which becomes a big deal in crowded marketplaces.
In fact, a study by McKinsey & Company found that companies with strong design practices grow at nearly double the rate of competitors. Good visuals and storytelling aren’t just about looking fancy; they can affect your bottom line more than you might guess.
What are the average prices for motion design services?
Costs for motion design can vary considerably based on scope, complexity, and the agency’s reputation. Here are some typical factors at play:
Complexity of the project: A template-based animation costs less than a custom 3D design with multiple scenes and customised characters.
Agency expertise: Established agencies with a track record of success tend to command higher fees.
Length of the video: A longer piece often means more design work, more revisions, and higher costs overall.
Average cost of motion design services
Commissioning a one-minute, bespoke animation from a reputable UK agency might range between £3,000 and £10,000. If you’re after more advanced techniques or an extensive storyboard, the total can top £15,000. Although that can sound daunting, you might consider the long-term gains: according to some studies, videos on landing pages can lift conversion rates by 80%., which suggests the investment can pay for itself over time.
Regional cost examples
Prices shift depending on the local market, overhead expenses, and the pool of talented professionals:
United States: The price for a 60-second clip can go from $2,000 to $5,000, but premium studios may quote above that.
UK: One-minute projects at UK agencies often begin at £3,000, with advanced creations surpassing £15,000.
South Asia: A 60-second sequence may range between PKR 50,000 and PKR 300,000, reflecting different operational costs and levels of competition.
Costs for motion design can vary considerably based on scope, complexity, and the agency’s reputation. Here are some typical factors at play:
Complexity of the project: A template-based animation costs less than a custom 3D design with multiple scenes and customised characters.
Agency expertise: Established agencies with a track record of success tend to command higher fees.
Length of the video: A longer piece often means more design work, more revisions, and higher costs overall.
Average cost of motion design services
Commissioning a one-minute, bespoke animation from a reputable UK agency might range between £3,000 and £10,000. If you’re after more advanced techniques or an extensive storyboard, the total can top £15,000. Although that can sound daunting, you might consider the long-term gains: according to some studies, videos on landing pages can lift conversion rates by 80%., which suggests the investment can pay for itself over time.
Regional cost examples
Prices shift depending on the local market, overhead expenses, and the pool of talented professionals:
United States: The price for a 60-second clip can go from $2,000 to $5,000, but premium studios may quote above that.
UK: One-minute projects at UK agencies often begin at £3,000, with advanced creations surpassing £15,000.
South Asia: A 60-second sequence may range between PKR 50,000 and PKR 300,000, reflecting different operational costs and levels of competition.
Detailed look at motion design agency pricing models
Before signing a contract with a motion graphics design studio or agency, it helps to know the typical pricing structures. Each has its pros and cons, so choose the one that suits your project’s scope and your budgetary comfort zone.
Hourly rates and factors to consider
Some agencies charge by the hour (often £50 to £150, depending on reputation and location). This offers flexibility if you’re uncertain about the final scope—an advantage if you like to experiment. On the flip side, costs can climb fast if the project runs longer or grows more complex. Clear communication is vital, so you’re not blindsided by how those hours add up.
Project-based pricing review
With a project-based model, you agree on a fixed fee upfront. This approach is great if you know exactly what you want—like a 30-second explainer video or a full brand refresh. For instance, a simple 30-second animation might hover around £5,000, while a two-minute, heavily customised project could go up to £15,000. If you decide to alter the brief halfway through—say, adding new scenes or 3D characters—the original fee may need revisiting.
Retainer agreements
If you need ongoing motion design services—perhaps for monthly social media campaigns—consider a retainer. You typically pay a set amount (maybe $4,000 a month) covering a specified number of designs, revisions, and consultations. Retainers can be cost-effective if you have consistent demands because agencies might offer priority support and discounted rates. Just ensure the package clearly outlines what’s included so everyone knows where the boundaries lie.
Before signing a contract with a motion graphics design studio or agency, it helps to know the typical pricing structures. Each has its pros and cons, so choose the one that suits your project’s scope and your budgetary comfort zone.
Hourly rates and factors to consider
Some agencies charge by the hour (often £50 to £150, depending on reputation and location). This offers flexibility if you’re uncertain about the final scope—an advantage if you like to experiment. On the flip side, costs can climb fast if the project runs longer or grows more complex. Clear communication is vital, so you’re not blindsided by how those hours add up.
Project-based pricing review
With a project-based model, you agree on a fixed fee upfront. This approach is great if you know exactly what you want—like a 30-second explainer video or a full brand refresh. For instance, a simple 30-second animation might hover around £5,000, while a two-minute, heavily customised project could go up to £15,000. If you decide to alter the brief halfway through—say, adding new scenes or 3D characters—the original fee may need revisiting.
Retainer agreements
If you need ongoing motion design services—perhaps for monthly social media campaigns—consider a retainer. You typically pay a set amount (maybe $4,000 a month) covering a specified number of designs, revisions, and consultations. Retainers can be cost-effective if you have consistent demands because agencies might offer priority support and discounted rates. Just ensure the package clearly outlines what’s included so everyone knows where the boundaries lie.
What affects pricing?
Several factors can shape how much a motion graphic design agency charges:
Agency experience and reputation
Well-known agencies with strong testimonials and major brand partnerships often command higher fees. Their track record can bring peace of mind if your project is crucial to an upcoming product launch or marketing push.
Project scope and complexity
A simple 2D animation that sticks to minimal scenes and straightforward transitions will generally cost less than a multi-layered 3D production. Extra bells and whistles—custom illustrations, elaborate storyboards, special effects—raise both time investment and overall cost.
Client expectations and perceived value
If your brand is aiming for quick turnaround times or top-tier creative flair, the agency may factor that into pricing. On the flip side, being transparent about your budget can help them propose solutions that meet your needs without overblown extras. The clearer your expectations, the easier it is to pin down a fair estimate.
Several factors can shape how much a motion graphic design agency charges:
Agency experience and reputation
Well-known agencies with strong testimonials and major brand partnerships often command higher fees. Their track record can bring peace of mind if your project is crucial to an upcoming product launch or marketing push.
Project scope and complexity
A simple 2D animation that sticks to minimal scenes and straightforward transitions will generally cost less than a multi-layered 3D production. Extra bells and whistles—custom illustrations, elaborate storyboards, special effects—raise both time investment and overall cost.
Client expectations and perceived value
If your brand is aiming for quick turnaround times or top-tier creative flair, the agency may factor that into pricing. On the flip side, being transparent about your budget can help them propose solutions that meet your needs without overblown extras. The clearer your expectations, the easier it is to pin down a fair estimate.
Benefits of professional motion design
Sometimes it’s tempting to try a do-it-yourself approach, but professional motion design often leads to more polished results and deeper audience engagement. Here’s how it can support your marketing efforts.
Boosted brand visibility
Motion design tends to capture attention more effectively than static visuals—useful when audiences are scrolling at breakneck speed. Demand Sage notes that video content could make up 82.5% of all internet traffic by 2024, underlining the medium’s growing significance.
Strong storytelling power
Motion design weaves visuals, sound, and concise copy into a punchy, memorable format. One study suggests viewers retain 95% of a message when it’s delivered by video, compared to just 10% when reading text.
Emotional connection
The combination of animation, music, and voiceover can evoke genuine feelings that static designs rarely manage. If viewers connect with your story or style, they’re more likely to trust your brand and stick around.
“No business wants a motion graphic that moves like a petrified sloth,” one creative director famously quipped—and for good reason. If your video is stiff and dull, you’ll lose watchers before they’ve even grasped what you’re offering.
Sometimes it’s tempting to try a do-it-yourself approach, but professional motion design often leads to more polished results and deeper audience engagement. Here’s how it can support your marketing efforts.
Boosted brand visibility
Motion design tends to capture attention more effectively than static visuals—useful when audiences are scrolling at breakneck speed. Demand Sage notes that video content could make up 82.5% of all internet traffic by 2024, underlining the medium’s growing significance.
Strong storytelling power
Motion design weaves visuals, sound, and concise copy into a punchy, memorable format. One study suggests viewers retain 95% of a message when it’s delivered by video, compared to just 10% when reading text.
Emotional connection
The combination of animation, music, and voiceover can evoke genuine feelings that static designs rarely manage. If viewers connect with your story or style, they’re more likely to trust your brand and stick around.
“No business wants a motion graphic that moves like a petrified sloth,” one creative director famously quipped—and for good reason. If your video is stiff and dull, you’ll lose watchers before they’ve even grasped what you’re offering.
Cost vs. value: Thinking about your ROI
Paying a motion design agency can be an upfront commitment, but it’s worth evaluating the long-term returns. High-quality animations or videos can be reused on multiple platforms—websites, social media channels, or presentations—which spreads out your investment over time.
Measuring performance
A straightforward way to track ROI is by comparing relevant metrics before and after you add motion design to your marketing. For example, you might conduct an A/B test where one landing page includes an animated clip, and the other relies on static visuals. Keep an eye on changes in conversion rates, average time spent on the page, and sign-ups or sales. A simple formula is:
ROI (%) = [(Revenue Increase – Cost of Motion Design) / Cost of Motion Design] × 100
If you notice that a well-crafted video leads to significantly higher sales or sign-ups, that’s a clear sign your motion design is paying off. Research shows that conversions can jump by up to 80% when a video is placed on a landing page, and 64% of consumers say they’re more likely to buy after watching a video about a product.
Paying a motion design agency can be an upfront commitment, but it’s worth evaluating the long-term returns. High-quality animations or videos can be reused on multiple platforms—websites, social media channels, or presentations—which spreads out your investment over time.
Measuring performance
A straightforward way to track ROI is by comparing relevant metrics before and after you add motion design to your marketing. For example, you might conduct an A/B test where one landing page includes an animated clip, and the other relies on static visuals. Keep an eye on changes in conversion rates, average time spent on the page, and sign-ups or sales. A simple formula is:
ROI (%) = [(Revenue Increase – Cost of Motion Design) / Cost of Motion Design] × 100
If you notice that a well-crafted video leads to significantly higher sales or sign-ups, that’s a clear sign your motion design is paying off. Research shows that conversions can jump by up to 80% when a video is placed on a landing page, and 64% of consumers say they’re more likely to buy after watching a video about a product.
Frequently Asked Questions
How do I choose a design agency?
Look at its portfolio, read through client testimonials, and see if its creative style aligns with your needs. Also check how open they are to feedback and whether they can meet the deadlines that matter to you.
Is VFX a motion design?
They share similarities but aren’t exactly the same. VFX involves creating computer-generated effects for live-action footage, whereas motion design focuses on animating graphical elements to tell a story or highlight key points.
What type of design is in high demand?
User experience (UX) and user interface (UI) design remain popular because brands want digital products that feel intuitive. Motion design is also rising fast, especially for companies trying to stand out in busy social feeds and online ads.
Putting it all together
Deciding whether to hire a motion design agency often comes down to balancing the fees against the potential brand enhancements. Review portfolios, ask for references, and pay attention to how smoothly the agency communicates. You’ll want a partner who can deliver quality work and operate well within your own processes.
Be sure to set clear goals at the outset. If you see motion design as crucial for an upcoming campaign or product reveal, your investment may have a quicker payoff. If it’s more of an ongoing brand-building strategy, a retainer arrangement might suit you better.
It’s also worth re-checking that missing banister we mentioned earlier. If your brand communications feel slightly precarious, motion design might be the support you’ve been missing—something that guides viewers from mild interest to deeper engagement.
Frequently Asked Questions
How do I choose a design agency?
Look at its portfolio, read through client testimonials, and see if its creative style aligns with your needs. Also check how open they are to feedback and whether they can meet the deadlines that matter to you.
Is VFX a motion design?
They share similarities but aren’t exactly the same. VFX involves creating computer-generated effects for live-action footage, whereas motion design focuses on animating graphical elements to tell a story or highlight key points.
What type of design is in high demand?
User experience (UX) and user interface (UI) design remain popular because brands want digital products that feel intuitive. Motion design is also rising fast, especially for companies trying to stand out in busy social feeds and online ads.
Putting it all together
Deciding whether to hire a motion design agency often comes down to balancing the fees against the potential brand enhancements. Review portfolios, ask for references, and pay attention to how smoothly the agency communicates. You’ll want a partner who can deliver quality work and operate well within your own processes.
Be sure to set clear goals at the outset. If you see motion design as crucial for an upcoming campaign or product reveal, your investment may have a quicker payoff. If it’s more of an ongoing brand-building strategy, a retainer arrangement might suit you better.
It’s also worth re-checking that missing banister we mentioned earlier. If your brand communications feel slightly precarious, motion design might be the support you’ve been missing—something that guides viewers from mild interest to deeper engagement.
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Work with us
Click to copy
work@for.co
FOR® Industries
We’re remote-first — with strategic global hubs
Click to copy
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hel@for.co
Click to copy
New York, NY
ny@for.co
Click to copy
Miami, FL
mia@for.co
Click to copy
Dubai, UAE
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Click to copy
Kyiv, UA
kyiv@for.co
Click to copy
Lagos, NG
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Copyright © 2024 FOR®