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Brand Identity
Business Transformation
Brand Identity Agency
Brand Strategy
Digital Branding
Brand Identity
Business Transformation
Brand Identity Agency
Brand Strategy
Digital Branding
ARTICLE #5
Table of contents
How brand identity agencies are transforming businesses?
Brand Identity
Business Transformation
Brand Identity Agency
Brand Strategy
Digital Branding
Brand Identity
Business Transformation
Brand Identity Agency
Brand Strategy
Digital Branding
Written by:
3 min read
Updated on: March 14, 2024
Toni Hukkanen
Head of Design
Creative Direction, Brand Direction
Toni Hukkanen
Head of Design
Creative Direction, Brand Direction
Toni Hukkanen
Head of Design
Creative Direction, Brand Direction
First impressions are everything for a company, something more than their product or service. To stand out, a company must have a unique identity representing its values, vision, and target market. Brand identity agencies handle all this. These agencies help businesses create and build every brand detail, from the simplest logo and message to the overall experience they provide each customer.
Having a unique brand identity is important to distinguish yourself from the crowd. An inspiring brand identity will set a company apart from its competitors, create loyal customers, and ensure the business's long-term growth. In this blog post, we explain how brand identity agencies are making a significant impact by establishing powerful, consistent identities and adapting to new trends.
First impressions are everything for a company, something more than their product or service. To stand out, a company must have a unique identity representing its values, vision, and target market. Brand identity agencies handle all this. These agencies help businesses create and build every brand detail, from the simplest logo and message to the overall experience they provide each customer.
Having a unique brand identity is important to distinguish yourself from the crowd. An inspiring brand identity will set a company apart from its competitors, create loyal customers, and ensure the business's long-term growth. In this blog post, we explain how brand identity agencies are making a significant impact by establishing powerful, consistent identities and adapting to new trends.
The role of brand identity agencies
The role of brand identity agencies
Your brand is more than just the logo and tagline. It is how your business presents itself. The colours on the website, even the tone of voice in your marketing material, all contribute to what that brand is. Brand identity agencies exist to ensure that all these elements are aligned with business core values and goals.
The agencies deliver these services like brand strategy, visual identity, and brand messaging. For example, an average agency would even start by doing overall market research, which may help them understand what a company's target audience likes and dislikes and its competitors. The agency will build a brand strategy using this information to help the business stand apart in the market.
Brand identity agencies also manage brand positioning and storytelling. They can turn a corporate story into a business narrative to align with their audience and evoke emotions, increasing customer engagement and loyalty. Creating an emotional connection is an essential part of creating a brand. An integrated brand strategy also helps businesses stay memorable in the minds of consumers at multiple touchpoints.
Your brand is more than just the logo and tagline. It is how your business presents itself. The colours on the website, even the tone of voice in your marketing material, all contribute to what that brand is. Brand identity agencies exist to ensure that all these elements are aligned with business core values and goals.
The agencies deliver these services like brand strategy, visual identity, and brand messaging. For example, an average agency would even start by doing overall market research, which may help them understand what a company's target audience likes and dislikes and its competitors. The agency will build a brand strategy using this information to help the business stand apart in the market.
Brand identity agencies also manage brand positioning and storytelling. They can turn a corporate story into a business narrative to align with their audience and evoke emotions, increasing customer engagement and loyalty. Creating an emotional connection is an essential part of creating a brand. An integrated brand strategy also helps businesses stay memorable in the minds of consumers at multiple touchpoints.
How are brand identity agencies transforming businesses?
Brand identity agencies have played a key role in helping many businesses by giving their old names and brands a new and updated look. This rebranding often leads to better customer engagement. Agencies like FutureBrand, Pentagram, and Landor & Fitch have been top brands, enabling companies to reimagine brand identities.
Mastercard transformation
For example, Mastercard teamed up with FutureBrand to update its brand. Their goal was to transform Mastercard from a financial services company into a brand that uses technology in all its operations. FutureBrand redesigned Mastercard's logo to simplify and reflect its important role in digital payments. With this bold new look, Mastercard has improved its position in the market and strengthened its connection with younger, tech-savvy customers.
BP and Landor & Fitch
Another example is Landor & Fitch's work with BP. When BP wanted to position itself as a leader in clean energy, the agency created monogram symbols that hinted at green thinking and simplified the company's new name. This rebranding helped change how the public viewed BP and allowed the company to connect better in a world increasingly focused on sustainable energy.
Slack logo update
Similarly, Pentagram updated the Slack logo after creating a global brand for the communication platform. Based on the branding guidelines, Pentagram developed a new logo that felt fresh and familiar, ensuring it defined Slack's brand across all digital platforms.
These examples highlight how working with brand identity agencies can guide companies through change, help them adapt to market trends, and strengthen their connection with customers.
Brand identity agencies have played a key role in helping many businesses by giving their old names and brands a new and updated look. This rebranding often leads to better customer engagement. Agencies like FutureBrand, Pentagram, and Landor & Fitch have been top brands, enabling companies to reimagine brand identities.
Mastercard transformation
For example, Mastercard teamed up with FutureBrand to update its brand. Their goal was to transform Mastercard from a financial services company into a brand that uses technology in all its operations. FutureBrand redesigned Mastercard's logo to simplify and reflect its important role in digital payments. With this bold new look, Mastercard has improved its position in the market and strengthened its connection with younger, tech-savvy customers.
BP and Landor & Fitch
Another example is Landor & Fitch's work with BP. When BP wanted to position itself as a leader in clean energy, the agency created monogram symbols that hinted at green thinking and simplified the company's new name. This rebranding helped change how the public viewed BP and allowed the company to connect better in a world increasingly focused on sustainable energy.
Slack logo update
Similarly, Pentagram updated the Slack logo after creating a global brand for the communication platform. Based on the branding guidelines, Pentagram developed a new logo that felt fresh and familiar, ensuring it defined Slack's brand across all digital platforms.
These examples highlight how working with brand identity agencies can guide companies through change, help them adapt to market trends, and strengthen their connection with customers.
Brand identity and digital transformation
A brand's online presence is as significant as its in-person presence. A brand identity agency creates a consistent digital presence that helps create a unique brand identity and make a business pop out.
A perfect digital brand identity includes website design, social media branding, email marketing, and mobile apps. An agency ensures that your visual and verbal brand elements are consistent on all online platforms, influencing consumer trust. With digital branding, businesses can reach a wider audience as consumers use digital channels more to interact with brands.
Peloton updated its brand identity in 2023 and developed further fitness offerings through a digital-first model. This included launching a new digital experience, Peloton Gym, introducing Peloton Strength as an additional feature to the existing classes on its app, and offering a free membership plan so more people could engage with its products. This move of digital branding saved Peloton from its 22 % revenue drop, revealing how the proper implementation of an online brand vision strategy can enhance the performance of a business.
A brand's online presence is as significant as its in-person presence. A brand identity agency creates a consistent digital presence that helps create a unique brand identity and make a business pop out.
A perfect digital brand identity includes website design, social media branding, email marketing, and mobile apps. An agency ensures that your visual and verbal brand elements are consistent on all online platforms, influencing consumer trust. With digital branding, businesses can reach a wider audience as consumers use digital channels more to interact with brands.
Peloton updated its brand identity in 2023 and developed further fitness offerings through a digital-first model. This included launching a new digital experience, Peloton Gym, introducing Peloton Strength as an additional feature to the existing classes on its app, and offering a free membership plan so more people could engage with its products. This move of digital branding saved Peloton from its 22 % revenue drop, revealing how the proper implementation of an online brand vision strategy can enhance the performance of a business.
The benefits of hiring a brand identity agency
Considering the competitive nature of doing business today, there are many reasons why working as a professional brand identity agency is important. The most important one is improved brand consistency. Consistent messaging, visuals, and values across all platforms from your brand are a way to make consumers feel like they can trust you. This consistent collective effort results in more audience engagement and increased brand loyalty.
According to a Lucidpress study, businesses with consistent branding increase their revenue by an average of 10-20%. Consistent branding also strengthens market positioning, helping businesses set themselves apart in a saturated market and increasing their chances of becoming thought leaders within their industries.
Also, hiring a brand identity service will give businesses the time and money to manage. The specific niche-area knowledge, experience, and resources these agencies have would be very difficult for the typical business to manage with their in-house team. Agencies help you maintain your brand while you only need to focus on what you do best.
Considering the competitive nature of doing business today, there are many reasons why working as a professional brand identity agency is important. The most important one is improved brand consistency. Consistent messaging, visuals, and values across all platforms from your brand are a way to make consumers feel like they can trust you. This consistent collective effort results in more audience engagement and increased brand loyalty.
According to a Lucidpress study, businesses with consistent branding increase their revenue by an average of 10-20%. Consistent branding also strengthens market positioning, helping businesses set themselves apart in a saturated market and increasing their chances of becoming thought leaders within their industries.
Also, hiring a brand identity service will give businesses the time and money to manage. The specific niche-area knowledge, experience, and resources these agencies have would be very difficult for the typical business to manage with their in-house team. Agencies help you maintain your brand while you only need to focus on what you do best.
How to choose the right brand identity agency?
Choosing a brand identity agency is also one of the initial steps for businesses willing to rebrand. As part of the evaluation process, it is helpful to know an agency that has general market experience and a proven track record in its portfolio and industry.
For example, Fredbase's successful portfolio highlights the agency's proven outcomes, demonstrating its ability to deliver results. Agencies with extensive experience in your specific market understand the behaviours and attitudes of your target audience, allowing them to create a brand identity that effectively resonates with consumers.
It is also important to know how an agency approaches brand strategy. The best agencies rely on market research and analytics to develop strategic plans based on a data-driven approach customised to each business. Businesses should search for full-service agencies that cover the whole process, from identifying market opportunities to carrying out branding initiatives.
Choosing a brand identity agency is also one of the initial steps for businesses willing to rebrand. As part of the evaluation process, it is helpful to know an agency that has general market experience and a proven track record in its portfolio and industry.
For example, Fredbase's successful portfolio highlights the agency's proven outcomes, demonstrating its ability to deliver results. Agencies with extensive experience in your specific market understand the behaviours and attitudes of your target audience, allowing them to create a brand identity that effectively resonates with consumers.
It is also important to know how an agency approaches brand strategy. The best agencies rely on market research and analytics to develop strategic plans based on a data-driven approach customised to each business. Businesses should search for full-service agencies that cover the whole process, from identifying market opportunities to carrying out branding initiatives.
Frequently Asked Questions
What is the difference between a marketing and branding agency?
A branding agency helps shape brand identity, such as logo, messaging, and brand narrative. However, a marketing agency promotes the brand and its products by using tools like social media, SEO, and advertising campaigns to increase sales.
What does a personal branding agency do?
A personal branding agency helps individuals (like entrepreneurs or influencers) create a unique identity and online presence that reflects their values, skills, and expertise, making them stand out in their industry.
Is branding and advertising the same?
No, branding is about defining your identity and values, while advertising is promoting that identity through paid media like ads to reach a broader audience.
Conclusion
Brand identity agencies transform businesses by providing exceptional services to rebrand and give them a unique, cohesive, and reputable brand identity. These agencies guide businesses through various branding challenges, from digital transformation to rebranding and repositioning, and help them establish themselves as renowned brands.
Hiring a professional branding agency has its benefits, and customer loyalty, brand recognition, and long-term business development are some of the key factors. The market will only continue to grow and change, and the role of brand identity agencies among business owners looking to tackle these changes will only increase.
Frequently Asked Questions
What is the difference between a marketing and branding agency?
A branding agency helps shape brand identity, such as logo, messaging, and brand narrative. However, a marketing agency promotes the brand and its products by using tools like social media, SEO, and advertising campaigns to increase sales.
What does a personal branding agency do?
A personal branding agency helps individuals (like entrepreneurs or influencers) create a unique identity and online presence that reflects their values, skills, and expertise, making them stand out in their industry.
Is branding and advertising the same?
No, branding is about defining your identity and values, while advertising is promoting that identity through paid media like ads to reach a broader audience.
Conclusion
Brand identity agencies transform businesses by providing exceptional services to rebrand and give them a unique, cohesive, and reputable brand identity. These agencies guide businesses through various branding challenges, from digital transformation to rebranding and repositioning, and help them establish themselves as renowned brands.
Hiring a professional branding agency has its benefits, and customer loyalty, brand recognition, and long-term business development are some of the key factors. The market will only continue to grow and change, and the role of brand identity agencies among business owners looking to tackle these changes will only increase.
Frequently Asked Questions
What is the difference between a marketing and branding agency?
A branding agency helps shape brand identity, such as logo, messaging, and brand narrative. However, a marketing agency promotes the brand and its products by using tools like social media, SEO, and advertising campaigns to increase sales.
What does a personal branding agency do?
A personal branding agency helps individuals (like entrepreneurs or influencers) create a unique identity and online presence that reflects their values, skills, and expertise, making them stand out in their industry.
Is branding and advertising the same?
No, branding is about defining your identity and values, while advertising is promoting that identity through paid media like ads to reach a broader audience.
Conclusion
Brand identity agencies transform businesses by providing exceptional services to rebrand and give them a unique, cohesive, and reputable brand identity. These agencies guide businesses through various branding challenges, from digital transformation to rebranding and repositioning, and help them establish themselves as renowned brands.
Hiring a professional branding agency has its benefits, and customer loyalty, brand recognition, and long-term business development are some of the key factors. The market will only continue to grow and change, and the role of brand identity agencies among business owners looking to tackle these changes will only increase.
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