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Brand Guidelines
Brand Style Guide
Brand Identity
Brand Consistency
Brand Management
ARTICLE #89
Brand Guidelines: Creating a brand style guide for your business
Brand Guidelines
Brand Style Guide
Brand Identity
Brand Consistency
Brand Management
Written by:
3 min read
Updated on: August 19, 2024
Toni Hukkanen
Head of Design
Creative Direction, Brand Direction
Toni Hukkanen
Head of Design
Creative Direction, Brand Direction
Toni Hukkanen
Head of Design
Creative Direction, Brand Direction
A consistent brand presentation can increase your revenue by up to 33%. This explains the importance of creating and maintaining a unified brand identity, and a brand guideline can help you achieve that. If we study closely, consistency is what keeps your brand voice, message, and identity relatable. Creating a brand guideline serves the idea of staying relevant to your brand’s values and basics. It also develops a strong brand positioning in the consumer’s mind. So, what is a brand guideline?
It is basically a framework for how you can present your brand to consumers and others. From the logo to the font, visuals, colours, and tone of your brand messaging, everything is decided in a brand guideline. When you have a strong brand style guide, it is also easy for your employees to maintain a uniform brand identity across all your platforms. Let’s discuss in detail how you can create an effective brand guideline and how it benefits your business.
A consistent brand presentation can increase your revenue by up to 33%. This explains the importance of creating and maintaining a unified brand identity, and a brand guideline can help you achieve that. If we study closely, consistency is what keeps your brand voice, message, and identity relatable. Creating a brand guideline serves the idea of staying relevant to your brand’s values and basics. It also develops a strong brand positioning in the consumer’s mind. So, what is a brand guideline?
It is basically a framework for how you can present your brand to consumers and others. From the logo to the font, visuals, colours, and tone of your brand messaging, everything is decided in a brand guideline. When you have a strong brand style guide, it is also easy for your employees to maintain a uniform brand identity across all your platforms. Let’s discuss in detail how you can create an effective brand guideline and how it benefits your business.
A consistent brand presentation can increase your revenue by up to 33%. This explains the importance of creating and maintaining a unified brand identity, and a brand guideline can help you achieve that. If we study closely, consistency is what keeps your brand voice, message, and identity relatable. Creating a brand guideline serves the idea of staying relevant to your brand’s values and basics. It also develops a strong brand positioning in the consumer’s mind. So, what is a brand guideline?
It is basically a framework for how you can present your brand to consumers and others. From the logo to the font, visuals, colours, and tone of your brand messaging, everything is decided in a brand guideline. When you have a strong brand style guide, it is also easy for your employees to maintain a uniform brand identity across all your platforms. Let’s discuss in detail how you can create an effective brand guideline and how it benefits your business.
Importance of brand guidelines
Importance of brand guidelines
Importance of brand guidelines
Brand guidelines are also called brand style guides, and as mentioned above, they decide how your brand will be presented to your audience and competitors. It is crucial that we also understand why it is so important to create one, so let’s look at the following factors.
Ensures consistency
Without a brand style guide, no matter how much you try, your team cannot maintain a consistent image of your brand. Your social media marketing team may use different fonts, colours, or visuals than your design team. There can also be a difference in the tone of your brand messages.
For example, on Instagram, they use a carefree tone, but on billboards, they are straight-up assertive. This inconsistency will never develop a static brand positioning. However, if you have created a brand guideline, then you can maintain consistency. It will build familiarity about your brand or products in your consumers' minds, and this will ultimately enhance their trust as well. Maintaining consistency in your brand identity can increase revenue by 23%.
Increases recognition
The consistency ultimately builds brand familiarity and brand recognition among your audience. It becomes easy for them to remember your brand, which leads to increased brand loyalty. Consistency in branding can increase brand recognition by 80%. This is a huge mark to make sure your brand stays on top of your consumers' minds.
Allows a smooth collaboration
Having a clearly defined brand style guide makes collaboration with business partners, vendors, or new team members easier and more efficient. There can be no miscommunication when everyone has the same source of instructions.
Maintains your brand integrity
We live in a fast-paced digital world where one mistake can ruin your whole reputation. Having a detailed brand style guide saves you from any potential mishaps and helps you maintain a streamlined brand reputation.
If you are looking to create comprehensive and effective brand guidelines for your brand and do not know where to start, Frontify can help you create updated and easily accessible brand guidelines.
Brand guidelines are also called brand style guides, and as mentioned above, they decide how your brand will be presented to your audience and competitors. It is crucial that we also understand why it is so important to create one, so let’s look at the following factors.
Ensures consistency
Without a brand style guide, no matter how much you try, your team cannot maintain a consistent image of your brand. Your social media marketing team may use different fonts, colours, or visuals than your design team. There can also be a difference in the tone of your brand messages.
For example, on Instagram, they use a carefree tone, but on billboards, they are straight-up assertive. This inconsistency will never develop a static brand positioning. However, if you have created a brand guideline, then you can maintain consistency. It will build familiarity about your brand or products in your consumers' minds, and this will ultimately enhance their trust as well. Maintaining consistency in your brand identity can increase revenue by 23%.
Increases recognition
The consistency ultimately builds brand familiarity and brand recognition among your audience. It becomes easy for them to remember your brand, which leads to increased brand loyalty. Consistency in branding can increase brand recognition by 80%. This is a huge mark to make sure your brand stays on top of your consumers' minds.
Allows a smooth collaboration
Having a clearly defined brand style guide makes collaboration with business partners, vendors, or new team members easier and more efficient. There can be no miscommunication when everyone has the same source of instructions.
Maintains your brand integrity
We live in a fast-paced digital world where one mistake can ruin your whole reputation. Having a detailed brand style guide saves you from any potential mishaps and helps you maintain a streamlined brand reputation.
If you are looking to create comprehensive and effective brand guidelines for your brand and do not know where to start, Frontify can help you create updated and easily accessible brand guidelines.
Brand guidelines are also called brand style guides, and as mentioned above, they decide how your brand will be presented to your audience and competitors. It is crucial that we also understand why it is so important to create one, so let’s look at the following factors.
Ensures consistency
Without a brand style guide, no matter how much you try, your team cannot maintain a consistent image of your brand. Your social media marketing team may use different fonts, colours, or visuals than your design team. There can also be a difference in the tone of your brand messages.
For example, on Instagram, they use a carefree tone, but on billboards, they are straight-up assertive. This inconsistency will never develop a static brand positioning. However, if you have created a brand guideline, then you can maintain consistency. It will build familiarity about your brand or products in your consumers' minds, and this will ultimately enhance their trust as well. Maintaining consistency in your brand identity can increase revenue by 23%.
Increases recognition
The consistency ultimately builds brand familiarity and brand recognition among your audience. It becomes easy for them to remember your brand, which leads to increased brand loyalty. Consistency in branding can increase brand recognition by 80%. This is a huge mark to make sure your brand stays on top of your consumers' minds.
Allows a smooth collaboration
Having a clearly defined brand style guide makes collaboration with business partners, vendors, or new team members easier and more efficient. There can be no miscommunication when everyone has the same source of instructions.
Maintains your brand integrity
We live in a fast-paced digital world where one mistake can ruin your whole reputation. Having a detailed brand style guide saves you from any potential mishaps and helps you maintain a streamlined brand reputation.
If you are looking to create comprehensive and effective brand guidelines for your brand and do not know where to start, Frontify can help you create updated and easily accessible brand guidelines.
Components of a brand style guide
A well-drafted brand style guide is important for keeping a constant brand image across all mediums. And a good brand guideline must include the components mentioned below.
Brand story
Your brand story defines your mission, vision, values, and USP, which are the basis of your brand’s identity and set the tone for all other communications channels. A well-created brand story helps to create an emotional bond with your target audience. It makes you different from your competitors, gives a direction for marketing strategies, and makes sure that your brand message is consistent across all marketing platforms.
Visual identity
Visual identity refers to how a brand appears visually. It includes primary logos and some other alternative logos to use in different places. The colour palette includes first and second colours, including hex codes, as well as Pantone colours.
Visual identity also includes typography and iconography, which include fonts, font sizes, line spacing, and custom icons and graphics used to represent your company. Having a consistent visual identity is crucial since it helps build brand recognition. Almost 55% of first impressions in a consumer’s mind about your brand are created by its visual identity.
Imagery standards
Imagery standards are the rules for photos, illustrations, and other visual elements that represent your brand. These include photography style, lighting, composition, and tone, as well as image editing, retouching, and manipulation. And the style, tone, and usage guidelines of illustrations. A uniform imagery standard helps to create a consistent visual language which will appeal to your target audience.
Tone of voice
The tone of voice is how your brand communicates in written or spoken messages. It includes language that can be formal, informal, serious, or playful. The tone you use can be friendly, professional, or humorous. Your brand voice also decides whether to use active or passive, first-person or third-person point-of-view. A consistent tone of voice helps establish trust with your readers, building an emotional connection with them.
Use examples to demonstrate brand guidelines
These examples demonstrate how the brand guidelines can be used on websites, social media platforms, printing materials like business cards, brochures, etc., online/offline ads and packaging and product designs.
With these examples, your team will know how to use the brand style guide in different content to ensure uniformity throughout all channels.
A well-drafted brand style guide is important for keeping a constant brand image across all mediums. And a good brand guideline must include the components mentioned below.
Brand story
Your brand story defines your mission, vision, values, and USP, which are the basis of your brand’s identity and set the tone for all other communications channels. A well-created brand story helps to create an emotional bond with your target audience. It makes you different from your competitors, gives a direction for marketing strategies, and makes sure that your brand message is consistent across all marketing platforms.
Visual identity
Visual identity refers to how a brand appears visually. It includes primary logos and some other alternative logos to use in different places. The colour palette includes first and second colours, including hex codes, as well as Pantone colours.
Visual identity also includes typography and iconography, which include fonts, font sizes, line spacing, and custom icons and graphics used to represent your company. Having a consistent visual identity is crucial since it helps build brand recognition. Almost 55% of first impressions in a consumer’s mind about your brand are created by its visual identity.
Imagery standards
Imagery standards are the rules for photos, illustrations, and other visual elements that represent your brand. These include photography style, lighting, composition, and tone, as well as image editing, retouching, and manipulation. And the style, tone, and usage guidelines of illustrations. A uniform imagery standard helps to create a consistent visual language which will appeal to your target audience.
Tone of voice
The tone of voice is how your brand communicates in written or spoken messages. It includes language that can be formal, informal, serious, or playful. The tone you use can be friendly, professional, or humorous. Your brand voice also decides whether to use active or passive, first-person or third-person point-of-view. A consistent tone of voice helps establish trust with your readers, building an emotional connection with them.
Use examples to demonstrate brand guidelines
These examples demonstrate how the brand guidelines can be used on websites, social media platforms, printing materials like business cards, brochures, etc., online/offline ads and packaging and product designs.
With these examples, your team will know how to use the brand style guide in different content to ensure uniformity throughout all channels.
A well-drafted brand style guide is important for keeping a constant brand image across all mediums. And a good brand guideline must include the components mentioned below.
Brand story
Your brand story defines your mission, vision, values, and USP, which are the basis of your brand’s identity and set the tone for all other communications channels. A well-created brand story helps to create an emotional bond with your target audience. It makes you different from your competitors, gives a direction for marketing strategies, and makes sure that your brand message is consistent across all marketing platforms.
Visual identity
Visual identity refers to how a brand appears visually. It includes primary logos and some other alternative logos to use in different places. The colour palette includes first and second colours, including hex codes, as well as Pantone colours.
Visual identity also includes typography and iconography, which include fonts, font sizes, line spacing, and custom icons and graphics used to represent your company. Having a consistent visual identity is crucial since it helps build brand recognition. Almost 55% of first impressions in a consumer’s mind about your brand are created by its visual identity.
Imagery standards
Imagery standards are the rules for photos, illustrations, and other visual elements that represent your brand. These include photography style, lighting, composition, and tone, as well as image editing, retouching, and manipulation. And the style, tone, and usage guidelines of illustrations. A uniform imagery standard helps to create a consistent visual language which will appeal to your target audience.
Tone of voice
The tone of voice is how your brand communicates in written or spoken messages. It includes language that can be formal, informal, serious, or playful. The tone you use can be friendly, professional, or humorous. Your brand voice also decides whether to use active or passive, first-person or third-person point-of-view. A consistent tone of voice helps establish trust with your readers, building an emotional connection with them.
Use examples to demonstrate brand guidelines
These examples demonstrate how the brand guidelines can be used on websites, social media platforms, printing materials like business cards, brochures, etc., online/offline ads and packaging and product designs.
With these examples, your team will know how to use the brand style guide in different content to ensure uniformity throughout all channels.
Choosing the right format for your brand style guide
When developing a brand style guide, format selection is critical in terms of how accessible the guide will be as well as how up-to-date it will continue to be. Below are the major formats you might want to consider.
PDFs are one of the favourite options for brand style guides because they are easy to design and distribute. A PDF brand style guide is self-contained, making it more accessible. It is easy to share and download from the website, or it can also be directly stored on a company's intranet. This format is suitable for organisations that need a static guide and do not need frequent changes.
Everyone on the team or those involved in the business project can easily access a PDF. Using a PDF format is also cost-effective because there's no need to print or ship. It can be password-protected for extra security. However, one drawback of using PDFs is that they can become outdated if they are updated over time.
Websites
Creating an online brand style guide has several advantages, especially concerning flexibility and accessibility. An online guide can be updated immediately, meaning all its users have the current data. This is particularly helpful for brands whose guidelines change frequently.
Websites can incorporate interactive elements such as videos, animations and hyperlinks to make it more engaging for users. Your remote teams or external partners can also stay aligned with your brand standards as long as they have an internet connection.
These guides often provide a search feature so that users can quickly find specific information without reading through the entire document. The main disadvantage is that online guides need constant maintenance and poor internet connectivity, which may prevent access from some regions.
Printed booklet
A printed booklet can be very effective with some audiences and in some situations. It can be a constant reminder of your guidelines, especially when distributed in office environments or given out in training sessions. However, some users still prefer the reference to physical documents, especially when dealing with tasks that may require referring back to the guide multiple times.
A nicely printed booklet can also serve as an impressive attempt by the organisation to new employees, partners, and clients, showing the seriousness and professionalism of your brand. However, printed booklets cannot be easily updated in digital formats, and printing can become expensive, especially if frequent updates are needed.
The format of your brand style guide will depend on your particular needs and circumstances. A PDF is best for easy sharing and offline access, while an online guide provides real-time updates and interactivity. A printed booklet can deliver a tangible, professional overview and reference. Using all three formats will provide the best results by making your brand guidelines accessible and useful for everyone.
When developing a brand style guide, format selection is critical in terms of how accessible the guide will be as well as how up-to-date it will continue to be. Below are the major formats you might want to consider.
PDFs are one of the favourite options for brand style guides because they are easy to design and distribute. A PDF brand style guide is self-contained, making it more accessible. It is easy to share and download from the website, or it can also be directly stored on a company's intranet. This format is suitable for organisations that need a static guide and do not need frequent changes.
Everyone on the team or those involved in the business project can easily access a PDF. Using a PDF format is also cost-effective because there's no need to print or ship. It can be password-protected for extra security. However, one drawback of using PDFs is that they can become outdated if they are updated over time.
Websites
Creating an online brand style guide has several advantages, especially concerning flexibility and accessibility. An online guide can be updated immediately, meaning all its users have the current data. This is particularly helpful for brands whose guidelines change frequently.
Websites can incorporate interactive elements such as videos, animations and hyperlinks to make it more engaging for users. Your remote teams or external partners can also stay aligned with your brand standards as long as they have an internet connection.
These guides often provide a search feature so that users can quickly find specific information without reading through the entire document. The main disadvantage is that online guides need constant maintenance and poor internet connectivity, which may prevent access from some regions.
Printed booklet
A printed booklet can be very effective with some audiences and in some situations. It can be a constant reminder of your guidelines, especially when distributed in office environments or given out in training sessions. However, some users still prefer the reference to physical documents, especially when dealing with tasks that may require referring back to the guide multiple times.
A nicely printed booklet can also serve as an impressive attempt by the organisation to new employees, partners, and clients, showing the seriousness and professionalism of your brand. However, printed booklets cannot be easily updated in digital formats, and printing can become expensive, especially if frequent updates are needed.
The format of your brand style guide will depend on your particular needs and circumstances. A PDF is best for easy sharing and offline access, while an online guide provides real-time updates and interactivity. A printed booklet can deliver a tangible, professional overview and reference. Using all three formats will provide the best results by making your brand guidelines accessible and useful for everyone.
When developing a brand style guide, format selection is critical in terms of how accessible the guide will be as well as how up-to-date it will continue to be. Below are the major formats you might want to consider.
PDFs are one of the favourite options for brand style guides because they are easy to design and distribute. A PDF brand style guide is self-contained, making it more accessible. It is easy to share and download from the website, or it can also be directly stored on a company's intranet. This format is suitable for organisations that need a static guide and do not need frequent changes.
Everyone on the team or those involved in the business project can easily access a PDF. Using a PDF format is also cost-effective because there's no need to print or ship. It can be password-protected for extra security. However, one drawback of using PDFs is that they can become outdated if they are updated over time.
Websites
Creating an online brand style guide has several advantages, especially concerning flexibility and accessibility. An online guide can be updated immediately, meaning all its users have the current data. This is particularly helpful for brands whose guidelines change frequently.
Websites can incorporate interactive elements such as videos, animations and hyperlinks to make it more engaging for users. Your remote teams or external partners can also stay aligned with your brand standards as long as they have an internet connection.
These guides often provide a search feature so that users can quickly find specific information without reading through the entire document. The main disadvantage is that online guides need constant maintenance and poor internet connectivity, which may prevent access from some regions.
Printed booklet
A printed booklet can be very effective with some audiences and in some situations. It can be a constant reminder of your guidelines, especially when distributed in office environments or given out in training sessions. However, some users still prefer the reference to physical documents, especially when dealing with tasks that may require referring back to the guide multiple times.
A nicely printed booklet can also serve as an impressive attempt by the organisation to new employees, partners, and clients, showing the seriousness and professionalism of your brand. However, printed booklets cannot be easily updated in digital formats, and printing can become expensive, especially if frequent updates are needed.
The format of your brand style guide will depend on your particular needs and circumstances. A PDF is best for easy sharing and offline access, while an online guide provides real-time updates and interactivity. A printed booklet can deliver a tangible, professional overview and reference. Using all three formats will provide the best results by making your brand guidelines accessible and useful for everyone.
Deciding your guide structure
Your brand style guide must be structured in a way that the viewer can easily navigate and use it. This well-structured guide will let the user find whatever information they need, understand the guidelines, and apply them correctly. A well-structured brand style guide has the following elements.
Table of contents
A table of contents is a necessity for any brand style guide because it serves as a roadmap for users when trying to navigate through documents. The table of contents should list all the main sections and subsections of the guide and use clear and concise headings that accurately reflect the content of each section.
It should also be easily accessible, either as a separate page or as a sidebar in some kind of digital guide. This will enable the user to find any information quickly and save time. The TOC also helps break down the brand guide into manageable parts, so it won't feel overwhelming.
Section dividers
These dividers, including the headings and subheadings, help categorise the content into easy portions for better digestion. They should use a clear hierarchy of headings (e.g., H1, H2, H3) to develop a logical structure for the page. They must be concise and descriptive, accurately reflecting the content of each section.
The section dividers help the readers to scan the content quickly, understand the structure of the guide, and focus on the relevant sections.
Visual illustration of guidelines
These visual examples are very important in any brand style guide because they demonstrate how to use these guidelines. Examples should include images or screenshots of correct and incorrect usage, infographics highlighting key statistics or data, and examples of your brand assets like logos, typography, and colour palettes.
This visual demonstration makes the guidelines more engaging and easy to comprehend and remember with visual examples.
Cross-referencing
Cross-referencing is a method of interrelating similar information in the guide, making it easier to navigate. This can be done by using hyperlinks to related sections or pages, footnotes or endnotes supporting the text with a cross-reference to other sections or external resources, and callouts or sidebars that clarify related information.
Cross-referencing contributes to a guide's usability in general by allowing users to explore details on related subjects without searching.
By including these four elements, you can ensure that your brand style guide is easy to navigate, understand, and useful. It will also make sure that there is consistency in applying your brand elements, thus strengthening your brand identity and reputation.
Your brand style guide must be structured in a way that the viewer can easily navigate and use it. This well-structured guide will let the user find whatever information they need, understand the guidelines, and apply them correctly. A well-structured brand style guide has the following elements.
Table of contents
A table of contents is a necessity for any brand style guide because it serves as a roadmap for users when trying to navigate through documents. The table of contents should list all the main sections and subsections of the guide and use clear and concise headings that accurately reflect the content of each section.
It should also be easily accessible, either as a separate page or as a sidebar in some kind of digital guide. This will enable the user to find any information quickly and save time. The TOC also helps break down the brand guide into manageable parts, so it won't feel overwhelming.
Section dividers
These dividers, including the headings and subheadings, help categorise the content into easy portions for better digestion. They should use a clear hierarchy of headings (e.g., H1, H2, H3) to develop a logical structure for the page. They must be concise and descriptive, accurately reflecting the content of each section.
The section dividers help the readers to scan the content quickly, understand the structure of the guide, and focus on the relevant sections.
Visual illustration of guidelines
These visual examples are very important in any brand style guide because they demonstrate how to use these guidelines. Examples should include images or screenshots of correct and incorrect usage, infographics highlighting key statistics or data, and examples of your brand assets like logos, typography, and colour palettes.
This visual demonstration makes the guidelines more engaging and easy to comprehend and remember with visual examples.
Cross-referencing
Cross-referencing is a method of interrelating similar information in the guide, making it easier to navigate. This can be done by using hyperlinks to related sections or pages, footnotes or endnotes supporting the text with a cross-reference to other sections or external resources, and callouts or sidebars that clarify related information.
Cross-referencing contributes to a guide's usability in general by allowing users to explore details on related subjects without searching.
By including these four elements, you can ensure that your brand style guide is easy to navigate, understand, and useful. It will also make sure that there is consistency in applying your brand elements, thus strengthening your brand identity and reputation.
Your brand style guide must be structured in a way that the viewer can easily navigate and use it. This well-structured guide will let the user find whatever information they need, understand the guidelines, and apply them correctly. A well-structured brand style guide has the following elements.
Table of contents
A table of contents is a necessity for any brand style guide because it serves as a roadmap for users when trying to navigate through documents. The table of contents should list all the main sections and subsections of the guide and use clear and concise headings that accurately reflect the content of each section.
It should also be easily accessible, either as a separate page or as a sidebar in some kind of digital guide. This will enable the user to find any information quickly and save time. The TOC also helps break down the brand guide into manageable parts, so it won't feel overwhelming.
Section dividers
These dividers, including the headings and subheadings, help categorise the content into easy portions for better digestion. They should use a clear hierarchy of headings (e.g., H1, H2, H3) to develop a logical structure for the page. They must be concise and descriptive, accurately reflecting the content of each section.
The section dividers help the readers to scan the content quickly, understand the structure of the guide, and focus on the relevant sections.
Visual illustration of guidelines
These visual examples are very important in any brand style guide because they demonstrate how to use these guidelines. Examples should include images or screenshots of correct and incorrect usage, infographics highlighting key statistics or data, and examples of your brand assets like logos, typography, and colour palettes.
This visual demonstration makes the guidelines more engaging and easy to comprehend and remember with visual examples.
Cross-referencing
Cross-referencing is a method of interrelating similar information in the guide, making it easier to navigate. This can be done by using hyperlinks to related sections or pages, footnotes or endnotes supporting the text with a cross-reference to other sections or external resources, and callouts or sidebars that clarify related information.
Cross-referencing contributes to a guide's usability in general by allowing users to explore details on related subjects without searching.
By including these four elements, you can ensure that your brand style guide is easy to navigate, understand, and useful. It will also make sure that there is consistency in applying your brand elements, thus strengthening your brand identity and reputation.
Frequently Asked Questions
What should a basic brand guideline document include?
A basic guideline document includes your brand mission and values, logo use, colour palette, typography, imagery style, and tone of voice for a brand.
How often do I have to review and update the brand guidelines?
You must review and update your brand guidelines every 3-5 years or whenever there is a major shift in your brand strategy, target audience, or visual identity. This assures that your guides are never outdated but always effective for creating a strong brand image.
Is the brand style guide the same as brand guidelines?
Brand guidelines and style guides are very similar, but the latter usually deals with overall brand identity, while the style guide focuses on editorial standards and design details.
Conclusion
A brand style guide is a document with multiple aspects and perspectives, including your brand story, visual identity, tone of voice, and much more. Carefully creating a brand guideline will help you get a unified brand image that reflects the real values, mission, and character of your business. You should also make sure to regularly update your brand guide to keep it relevant and effective in every market situation or evolving trend. A well-written brand style guide is a powerful tool that can help businesses build strong and recognisable brands.
Frequently Asked Questions
What should a basic brand guideline document include?
A basic guideline document includes your brand mission and values, logo use, colour palette, typography, imagery style, and tone of voice for a brand.
How often do I have to review and update the brand guidelines?
You must review and update your brand guidelines every 3-5 years or whenever there is a major shift in your brand strategy, target audience, or visual identity. This assures that your guides are never outdated but always effective for creating a strong brand image.
Is the brand style guide the same as brand guidelines?
Brand guidelines and style guides are very similar, but the latter usually deals with overall brand identity, while the style guide focuses on editorial standards and design details.
Conclusion
A brand style guide is a document with multiple aspects and perspectives, including your brand story, visual identity, tone of voice, and much more. Carefully creating a brand guideline will help you get a unified brand image that reflects the real values, mission, and character of your business. You should also make sure to regularly update your brand guide to keep it relevant and effective in every market situation or evolving trend. A well-written brand style guide is a powerful tool that can help businesses build strong and recognisable brands.
Frequently Asked Questions
What should a basic brand guideline document include?
A basic guideline document includes your brand mission and values, logo use, colour palette, typography, imagery style, and tone of voice for a brand.
How often do I have to review and update the brand guidelines?
You must review and update your brand guidelines every 3-5 years or whenever there is a major shift in your brand strategy, target audience, or visual identity. This assures that your guides are never outdated but always effective for creating a strong brand image.
Is the brand style guide the same as brand guidelines?
Brand guidelines and style guides are very similar, but the latter usually deals with overall brand identity, while the style guide focuses on editorial standards and design details.
Conclusion
A brand style guide is a document with multiple aspects and perspectives, including your brand story, visual identity, tone of voice, and much more. Carefully creating a brand guideline will help you get a unified brand image that reflects the real values, mission, and character of your business. You should also make sure to regularly update your brand guide to keep it relevant and effective in every market situation or evolving trend. A well-written brand style guide is a powerful tool that can help businesses build strong and recognisable brands.
ARTICLE #89
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