How To Lower Your Ad Costs & Boost ROI

Return on Investment

Ad Costs

Optimizing Ad Campaigns

Ads Targeting

Ad Copy and Visuals

WRITTEN BY

Updated on: March 10th, 2024

Hiba Sheikh

Content & Growth Manager

Content Architect, Growth Strategist

3 min read

Marketing is tough, especially now when the competition in every niche touches the skies. Where everything is getting digital, life is getting advanced so why not marketing? People tend to look for the things that come in handy, save their time and money, and prove a great investment.

And when we talk about an advanced revolutionary world how can we forget about, digital marketing, to maximize the Return On Investment, but have you ever thought about how can we lower the ad cost without compromising on ROI?

Well, we have your back, let’s take a look in this blog to understand this.

Accepting The Facts That Are Important for Advertisement Cost

To build a successful business, we need to understand why we have to invest in advertising to conceive an ROI. 

The following are some factors that influence advertising costs:


  • Advertising Quality: It is a human tendency to remember something that they have seen, so it's very crucial to maintain the quality of advertising and at the same time make it captivating. So that it can result in positive feedback from people.


  • Relevance: Relativity is something that people notice within a fraction, so keep your ad concise and focus on quality not quantity so that consumers can relate to your advertising content and compile to purchase it.


Targeted Customer: It is very important to keep track of how much impact an advertisement is having on the target audience. And with the help of statistics, interest, and behavior you can increase the relevance of your ads and lower the potential cost.

What is the Effective ROI of Paid Advertisements?

When we talk about lowering the ad cost and boosting the ROI, first we need to figure out what is the best ROI in terms of the paid advertisements.

So the most basic and precise answer to this question is the ratio of 5:1 which means making $5 for every dollar you spend, here's how. Let's suppose you have a startup of any kind of business and you paying 1 dollar to a campaign, so there should be a profit margin of 5 dollars of ROI. In some cases, 10:1 ratio is generated which is considered as exceptional. 

And now you must be thinking about how we can reduce advertising costs. So let's discuss further in this guide, how this can happen. 

Read More: Hire a Digital Marketing Agency. Here's Why!

How to Cut the Advertising Cost?

Begin with the market auditing: Monitor where you are spending your money and analyze ROI for all the possible marketing activities, especially when you are on a low budget you would want to cut ad spending on unnecessary and low-performing campaigns that aren't bringing any high-quality leads 

  • Quality Over Quantity:  In advertising, we consider less is more, which ultimately means concise the message and coming straight to the point. The brand needs to manage to captivate consumers and make a lasting impression by creating an engaging blog and  building a strong brand identity.

  • A Strong Brand Identity: A strong brand identity plays an important role because they have a powerful impact and engaging content that also affects the lowering of advertising costs. Read about linking brand identity with consistency.

  • Social Media Marketing: How can we not talk about social media when we are discussing digital marketing advertisement, because an average social media platform charges less advertising cost than traditional marketing channels comparatively? We will talk about this in detail. 

Advertising Through Social Media

According to the statistics, the average social media spend is between $15 to $200 per day and $400 to $6000 per month to pay ad networks for managing the account. It also has precise targeting which helps reach people more effectively which also gives the best ROI in return. 

  1. Facebook: Facebook requires approximately $2 to $15 to see the statistical importance of the result. This means a much lower cost to spend on ads in terms of achieving desired ROI. In fact in the survey which was conducted in 2023 September among B2B AND B2C marketers 29% of respondents said that Facebook had the highest  ROI that year.


  2. Instagram: Instagram ad cost depends on CPC which means cost per click. The average cost of Instagram ads goes up to 3.00 per click, instagram ads have a high ROI of $65 per referred sale. And their post has a high conversion rate of 1.08%


  3. YouTube: On average, YouTube costs $0.11 to $0.40 per view and how much you pay per view depends on the various aspects, such as choosing ad type, like display ads or skippable videos with your money spent.

Other Social Media Networks: Other social media platforms like Twitter have a conversion rate of 0.77%, and Pinterest has a conversion rate of 0.54% which is way less than both Facebook and Instagram.

Don’t Forget!

Remember to lower your ad cost while boosting RIO is only possible with the right strategies and tactics by acknowledging the facts that are essential for advertising cost  Make your campaign work harder so that it can cut the cost of ads and also result in effective RIO.

This is possible by using the right strategies and techniques such as choosing quality over quantity, beginning with a marketing audit to build a strong brand identity, and most importantly use of social media for marketing because it not only gives the best RIO but also eliminates the cost of advertisements.

How To Lower Your Ad Costs & Boost ROI

Return on Investment

Ad Costs

Optimizing Ad Campaigns

Ads Targeting

Ad Copy and Visuals

WRITTEN BY

Updated on: March 10th, 2024

Hiba Sheikh

Content & Growth Manager

Content Architect, Growth Strategist

3 min read

Marketing is tough, especially now when the competition in every niche touches the skies. Where everything is getting digital, life is getting advanced so why not marketing? People tend to look for the things that come in handy, save their time and money, and prove a great investment.

And when we talk about an advanced revolutionary world how can we forget about, digital marketing, to maximize the Return On Investment, but have you ever thought about how can we lower the ad cost without compromising on ROI?

Well, we have your back, let’s take a look in this blog to understand this.

Accepting The Facts That Are Important for Advertisement Cost

To build a successful business, we need to understand why we have to invest in advertising to conceive an ROI. 

The following are some factors that influence advertising costs:


  • Advertising Quality: It is a human tendency to remember something that they have seen, so it's very crucial to maintain the quality of advertising and at the same time make it captivating. So that it can result in positive feedback from people.


  • Relevance: Relativity is something that people notice within a fraction, so keep your ad concise and focus on quality not quantity so that consumers can relate to your advertising content and compile to purchase it.


Targeted Customer: It is very important to keep track of how much impact an advertisement is having on the target audience. And with the help of statistics, interest, and behavior you can increase the relevance of your ads and lower the potential cost.

What is the Effective ROI of Paid Advertisements?

When we talk about lowering the ad cost and boosting the ROI, first we need to figure out what is the best ROI in terms of the paid advertisements.

So the most basic and precise answer to this question is the ratio of 5:1 which means making $5 for every dollar you spend, here's how. Let's suppose you have a startup of any kind of business and you paying 1 dollar to a campaign, so there should be a profit margin of 5 dollars of ROI. In some cases, 10:1 ratio is generated which is considered as exceptional. 

And now you must be thinking about how we can reduce advertising costs. So let's discuss further in this guide, how this can happen. 

Read More: Hire a Digital Marketing Agency. Here's Why!

How to Cut the Advertising Cost?

Begin with the market auditing: Monitor where you are spending your money and analyze ROI for all the possible marketing activities, especially when you are on a low budget you would want to cut ad spending on unnecessary and low-performing campaigns that aren't bringing any high-quality leads 

  • Quality Over Quantity:  In advertising, we consider less is more, which ultimately means concise the message and coming straight to the point. The brand needs to manage to captivate consumers and make a lasting impression by creating an engaging blog and  building a strong brand identity.

  • A Strong Brand Identity: A strong brand identity plays an important role because they have a powerful impact and engaging content that also affects the lowering of advertising costs. Read about linking brand identity with consistency.

  • Social Media Marketing: How can we not talk about social media when we are discussing digital marketing advertisement, because an average social media platform charges less advertising cost than traditional marketing channels comparatively? We will talk about this in detail. 

Advertising Through Social Media

According to the statistics, the average social media spend is between $15 to $200 per day and $400 to $6000 per month to pay ad networks for managing the account. It also has precise targeting which helps reach people more effectively which also gives the best ROI in return. 

  1. Facebook: Facebook requires approximately $2 to $15 to see the statistical importance of the result. This means a much lower cost to spend on ads in terms of achieving desired ROI. In fact in the survey which was conducted in 2023 September among B2B AND B2C marketers 29% of respondents said that Facebook had the highest  ROI that year.


  2. Instagram: Instagram ad cost depends on CPC which means cost per click. The average cost of Instagram ads goes up to 3.00 per click, instagram ads have a high ROI of $65 per referred sale. And their post has a high conversion rate of 1.08%


  3. YouTube: On average, YouTube costs $0.11 to $0.40 per view and how much you pay per view depends on the various aspects, such as choosing ad type, like display ads or skippable videos with your money spent.

Other Social Media Networks: Other social media platforms like Twitter have a conversion rate of 0.77%, and Pinterest has a conversion rate of 0.54% which is way less than both Facebook and Instagram.

Don’t Forget!

Remember to lower your ad cost while boosting RIO is only possible with the right strategies and tactics by acknowledging the facts that are essential for advertising cost  Make your campaign work harder so that it can cut the cost of ads and also result in effective RIO.

This is possible by using the right strategies and techniques such as choosing quality over quantity, beginning with a marketing audit to build a strong brand identity, and most importantly use of social media for marketing because it not only gives the best RIO but also eliminates the cost of advertisements.

How To Lower Your Ad Costs & Boost ROI

Return on Investment

Ad Costs

Optimizing Ad Campaigns

Ads Targeting

Ad Copy and Visuals

WRITTEN BY

Updated on: March 10th, 2024

Hiba Sheikh

Content & Growth Manager

Content Architect, Growth Strategist

3 min read

Marketing is tough, especially now when the competition in every niche touches the skies. Where everything is getting digital, life is getting advanced so why not marketing? People tend to look for the things that come in handy, save their time and money, and prove a great investment.

And when we talk about an advanced revolutionary world how can we forget about, digital marketing, to maximize the Return On Investment, but have you ever thought about how can we lower the ad cost without compromising on ROI?

Well, we have your back, let’s take a look in this blog to understand this.

Accepting The Facts That Are Important for Advertisement Cost

To build a successful business, we need to understand why we have to invest in advertising to conceive an ROI. 

The following are some factors that influence advertising costs:


  • Advertising Quality: It is a human tendency to remember something that they have seen, so it's very crucial to maintain the quality of advertising and at the same time make it captivating. So that it can result in positive feedback from people.


  • Relevance: Relativity is something that people notice within a fraction, so keep your ad concise and focus on quality not quantity so that consumers can relate to your advertising content and compile to purchase it.


Targeted Customer: It is very important to keep track of how much impact an advertisement is having on the target audience. And with the help of statistics, interest, and behavior you can increase the relevance of your ads and lower the potential cost.

What is the Effective ROI of Paid Advertisements?

When we talk about lowering the ad cost and boosting the ROI, first we need to figure out what is the best ROI in terms of the paid advertisements.

So the most basic and precise answer to this question is the ratio of 5:1 which means making $5 for every dollar you spend, here's how. Let's suppose you have a startup of any kind of business and you paying 1 dollar to a campaign, so there should be a profit margin of 5 dollars of ROI. In some cases, 10:1 ratio is generated which is considered as exceptional. 

And now you must be thinking about how we can reduce advertising costs. So let's discuss further in this guide, how this can happen. 

Read More: Hire a Digital Marketing Agency. Here's Why!

How to Cut the Advertising Cost?

Begin with the market auditing: Monitor where you are spending your money and analyze ROI for all the possible marketing activities, especially when you are on a low budget you would want to cut ad spending on unnecessary and low-performing campaigns that aren't bringing any high-quality leads 

  • Quality Over Quantity:  In advertising, we consider less is more, which ultimately means concise the message and coming straight to the point. The brand needs to manage to captivate consumers and make a lasting impression by creating an engaging blog and  building a strong brand identity.

  • A Strong Brand Identity: A strong brand identity plays an important role because they have a powerful impact and engaging content that also affects the lowering of advertising costs. Read about linking brand identity with consistency.

  • Social Media Marketing: How can we not talk about social media when we are discussing digital marketing advertisement, because an average social media platform charges less advertising cost than traditional marketing channels comparatively? We will talk about this in detail. 

Advertising Through Social Media

According to the statistics, the average social media spend is between $15 to $200 per day and $400 to $6000 per month to pay ad networks for managing the account. It also has precise targeting which helps reach people more effectively which also gives the best ROI in return. 

  1. Facebook: Facebook requires approximately $2 to $15 to see the statistical importance of the result. This means a much lower cost to spend on ads in terms of achieving desired ROI. In fact in the survey which was conducted in 2023 September among B2B AND B2C marketers 29% of respondents said that Facebook had the highest  ROI that year.


  2. Instagram: Instagram ad cost depends on CPC which means cost per click. The average cost of Instagram ads goes up to 3.00 per click, instagram ads have a high ROI of $65 per referred sale. And their post has a high conversion rate of 1.08%


  3. YouTube: On average, YouTube costs $0.11 to $0.40 per view and how much you pay per view depends on the various aspects, such as choosing ad type, like display ads or skippable videos with your money spent.

Other Social Media Networks: Other social media platforms like Twitter have a conversion rate of 0.77%, and Pinterest has a conversion rate of 0.54% which is way less than both Facebook and Instagram.

Don’t Forget!

Remember to lower your ad cost while boosting RIO is only possible with the right strategies and tactics by acknowledging the facts that are essential for advertising cost  Make your campaign work harder so that it can cut the cost of ads and also result in effective RIO.

This is possible by using the right strategies and techniques such as choosing quality over quantity, beginning with a marketing audit to build a strong brand identity, and most importantly use of social media for marketing because it not only gives the best RIO but also eliminates the cost of advertisements.

Work with us

Click to copy

work@for.co

Copyright © 2024 FOR®

  • FOR® Growth

  • FOR® Digital

  • FOR® Brand

  • FOR® Studio

Work with us

Click to copy

work@for.co

Copyright © 2024 FOR®

  • FOR® Growth

  • FOR® Digital

  • FOR® Brand

  • FOR® Studio

Work with us

Click to copy

work@for.co

Copyright © 2024 FOR®