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ARTICLE #75
How to create a Landing Page that converts?
Web Design
Copywriting
User Experience
Lead Generation
Website Conversion
Written by:
7 min read
Updated on: August 6, 2024
Toni Hukkanen
Head of Design
Creative Direction, Brand Direction
Toni Hukkanen
Head of Design
Creative Direction, Brand Direction
Toni Hukkanen
Head of Design
Creative Direction, Brand Direction
For online businesses, creating a landing page that converts is very important. Businesses have little time to grab people’s attention, so they must act fast. A good landing page can help you sell more products, get more leads, and promote your services better. Creating one should be a significant part of your online marketing plan. It basically acts like a medium that influences the actions of your visitors.
To create a good landing page, you need to understand your customers, write interesting content and improve your website design. It will drive more people to your site and convert them into customers. The average conversion rate for landing pages is 2.35%, with top performers achieving 11.45% or more. These stats demonstrate how well-optimised landing pages can impact business performance outcomes.
For online businesses, creating a landing page that converts is very important. Businesses have little time to grab people’s attention, so they must act fast. A good landing page can help you sell more products, get more leads, and promote your services better. Creating one should be a significant part of your online marketing plan. It basically acts like a medium that influences the actions of your visitors.
To create a good landing page, you need to understand your customers, write interesting content and improve your website design. It will drive more people to your site and convert them into customers. The average conversion rate for landing pages is 2.35%, with top performers achieving 11.45% or more. These stats demonstrate how well-optimised landing pages can impact business performance outcomes.
For online businesses, creating a landing page that converts is very important. Businesses have little time to grab people’s attention, so they must act fast. A good landing page can help you sell more products, get more leads, and promote your services better. Creating one should be a significant part of your online marketing plan. It basically acts like a medium that influences the actions of your visitors.
To create a good landing page, you need to understand your customers, write interesting content and improve your website design. It will drive more people to your site and convert them into customers. The average conversion rate for landing pages is 2.35%, with top performers achieving 11.45% or more. These stats demonstrate how well-optimised landing pages can impact business performance outcomes.
1. Understand your target audience
1. Understand your target audience
1. Understand your target audience
If you want to create a landing page that converts, you must first understand your audience. Analysing your audience can help you customise your landing page content, design, and offers according to your customer's specific needs and desires. One way to do this is by creating buyer personas.
These will help you visualise and know your audience's goals, challenges, and decision-making processes. To create buyer personas, you will need the demographic details of the buyers, such as age, location, profession, etc. You will also have to understand your customers' goals, buying habits, and preferred use of social media channels. Creating good buyer personas can increase your conversion rate by 73% compared to those who do not create one.
Customise your landing page according to your audience
When you know who your buyers are, you can modify your landing page to serve their specific needs, using language to which they respond well. You can show how your product solves their problems, and the images and design of your product can be according to the preferences of your audience. By doing this, you can give them a more personalised experience.
Next, you can use analytical tools and collect useful information about how your audience behaves by tracking their actions on your landing page, examining the sources from where the traffic is coming, noticing the conversion rates of various client groups, and using heat maps to see what parts of the website visitors mostly focus on. Always make sure that your landing pages are relevant and personalised to the customer's needs because the more relevant and personalised they are, the higher the chances of converting.
If you want to create a landing page that converts, you must first understand your audience. Analysing your audience can help you customise your landing page content, design, and offers according to your customer's specific needs and desires. One way to do this is by creating buyer personas.
These will help you visualise and know your audience's goals, challenges, and decision-making processes. To create buyer personas, you will need the demographic details of the buyers, such as age, location, profession, etc. You will also have to understand your customers' goals, buying habits, and preferred use of social media channels. Creating good buyer personas can increase your conversion rate by 73% compared to those who do not create one.
Customise your landing page according to your audience
When you know who your buyers are, you can modify your landing page to serve their specific needs, using language to which they respond well. You can show how your product solves their problems, and the images and design of your product can be according to the preferences of your audience. By doing this, you can give them a more personalised experience.
Next, you can use analytical tools and collect useful information about how your audience behaves by tracking their actions on your landing page, examining the sources from where the traffic is coming, noticing the conversion rates of various client groups, and using heat maps to see what parts of the website visitors mostly focus on. Always make sure that your landing pages are relevant and personalised to the customer's needs because the more relevant and personalised they are, the higher the chances of converting.
If you want to create a landing page that converts, you must first understand your audience. Analysing your audience can help you customise your landing page content, design, and offers according to your customer's specific needs and desires. One way to do this is by creating buyer personas.
These will help you visualise and know your audience's goals, challenges, and decision-making processes. To create buyer personas, you will need the demographic details of the buyers, such as age, location, profession, etc. You will also have to understand your customers' goals, buying habits, and preferred use of social media channels. Creating good buyer personas can increase your conversion rate by 73% compared to those who do not create one.
Customise your landing page according to your audience
When you know who your buyers are, you can modify your landing page to serve their specific needs, using language to which they respond well. You can show how your product solves their problems, and the images and design of your product can be according to the preferences of your audience. By doing this, you can give them a more personalised experience.
Next, you can use analytical tools and collect useful information about how your audience behaves by tracking their actions on your landing page, examining the sources from where the traffic is coming, noticing the conversion rates of various client groups, and using heat maps to see what parts of the website visitors mostly focus on. Always make sure that your landing pages are relevant and personalised to the customer's needs because the more relevant and personalised they are, the higher the chances of converting.
2. Create a compelling headline
When a visitor lands on your website or blog, he first sees your headline. It captures their attention and either makes them read further or makes them skip to the next website. Almost 80% of readers never read any further than the headline. So, creating a compelling headline is essential for increasing engagement and conversions. Good headlines should be clear, concise, and related to people's interests. They also create a sense of urgency and curiosity in readers.
A question-based headline can help increase click-through rates. Additionally, using powerful words and emotional triggers enhances your headlines. For example, words like “exclusive,” “limited,” or “breakthrough” would develop a sense of urgency or exclusivity. Also, emotional triggers such as transform, discover and unleash can have a strong emotional pull and can make readers take action. You need to keep testing and updating your headlines because what is working today may not work tomorrow.
When a visitor lands on your website or blog, he first sees your headline. It captures their attention and either makes them read further or makes them skip to the next website. Almost 80% of readers never read any further than the headline. So, creating a compelling headline is essential for increasing engagement and conversions. Good headlines should be clear, concise, and related to people's interests. They also create a sense of urgency and curiosity in readers.
A question-based headline can help increase click-through rates. Additionally, using powerful words and emotional triggers enhances your headlines. For example, words like “exclusive,” “limited,” or “breakthrough” would develop a sense of urgency or exclusivity. Also, emotional triggers such as transform, discover and unleash can have a strong emotional pull and can make readers take action. You need to keep testing and updating your headlines because what is working today may not work tomorrow.
When a visitor lands on your website or blog, he first sees your headline. It captures their attention and either makes them read further or makes them skip to the next website. Almost 80% of readers never read any further than the headline. So, creating a compelling headline is essential for increasing engagement and conversions. Good headlines should be clear, concise, and related to people's interests. They also create a sense of urgency and curiosity in readers.
A question-based headline can help increase click-through rates. Additionally, using powerful words and emotional triggers enhances your headlines. For example, words like “exclusive,” “limited,” or “breakthrough” would develop a sense of urgency or exclusivity. Also, emotional triggers such as transform, discover and unleash can have a strong emotional pull and can make readers take action. You need to keep testing and updating your headlines because what is working today may not work tomorrow.
3. Design an attractive layout
Visual hierarchy is crucial when designing the website layout. It directs the visitor’s attention to the most important parts of your website and ensures that the visitors understand everything when navigating through it. So, a good visual hierarchy can actually improve the visitor's time on your website and increase engagement.
The proper use of whitespace is another important factor when designing an attractive layout. It reduces cognitive load so visitors can understand the content easily. The proper use of whitespace can lead to up to 20% increase in comprehension rates.
Choose the colour scheme and high-quality media
Next in designing the website layout are colours that can easily influence the emotions and decisions of visitors. Almost 80% of brand recognition can be attributed to colour. When selecting colours for your landing page, think about your brand identity and the psychological impacts associated with different colours. For example, blue is usually a sign of trust or professionalism, while green means growth and harmony.
High-quality images and videos on your landing page can also increase engagement and conversion rates. The content that includes images is viewed 94% more than the content without them, and 16% of the top landing pages use videos.
Create a mobile responsive design
Make sure your landing page is mobile responsive because it represents 58.67% of the global website traffic. According to Google, it was reported that if visitors face any problem while visiting a website from mobile, 61% of them will close it, and 40% will visit a competitor’s website instead. So, to ensure a better conversion rate across all devices, it is important to have a responsive design that adjusts to different screen sizes.
A mobile-responsive website design supports a flexible grid layout that responds to screen size. It ensures that all text can be read without zooming. The buttons and links are big enough so users can tap them with ease, even on small screens. Also, make sure to check your landing page on different devices to resolve any issues and increase user experience.
Fulfilling all these requirements will make sure that you have a distinctive, attractive, and compelling landing page that not only appeases visitors but urges them to take action as well.
Visual hierarchy is crucial when designing the website layout. It directs the visitor’s attention to the most important parts of your website and ensures that the visitors understand everything when navigating through it. So, a good visual hierarchy can actually improve the visitor's time on your website and increase engagement.
The proper use of whitespace is another important factor when designing an attractive layout. It reduces cognitive load so visitors can understand the content easily. The proper use of whitespace can lead to up to 20% increase in comprehension rates.
Choose the colour scheme and high-quality media
Next in designing the website layout are colours that can easily influence the emotions and decisions of visitors. Almost 80% of brand recognition can be attributed to colour. When selecting colours for your landing page, think about your brand identity and the psychological impacts associated with different colours. For example, blue is usually a sign of trust or professionalism, while green means growth and harmony.
High-quality images and videos on your landing page can also increase engagement and conversion rates. The content that includes images is viewed 94% more than the content without them, and 16% of the top landing pages use videos.
Create a mobile responsive design
Make sure your landing page is mobile responsive because it represents 58.67% of the global website traffic. According to Google, it was reported that if visitors face any problem while visiting a website from mobile, 61% of them will close it, and 40% will visit a competitor’s website instead. So, to ensure a better conversion rate across all devices, it is important to have a responsive design that adjusts to different screen sizes.
A mobile-responsive website design supports a flexible grid layout that responds to screen size. It ensures that all text can be read without zooming. The buttons and links are big enough so users can tap them with ease, even on small screens. Also, make sure to check your landing page on different devices to resolve any issues and increase user experience.
Fulfilling all these requirements will make sure that you have a distinctive, attractive, and compelling landing page that not only appeases visitors but urges them to take action as well.
Visual hierarchy is crucial when designing the website layout. It directs the visitor’s attention to the most important parts of your website and ensures that the visitors understand everything when navigating through it. So, a good visual hierarchy can actually improve the visitor's time on your website and increase engagement.
The proper use of whitespace is another important factor when designing an attractive layout. It reduces cognitive load so visitors can understand the content easily. The proper use of whitespace can lead to up to 20% increase in comprehension rates.
Choose the colour scheme and high-quality media
Next in designing the website layout are colours that can easily influence the emotions and decisions of visitors. Almost 80% of brand recognition can be attributed to colour. When selecting colours for your landing page, think about your brand identity and the psychological impacts associated with different colours. For example, blue is usually a sign of trust or professionalism, while green means growth and harmony.
High-quality images and videos on your landing page can also increase engagement and conversion rates. The content that includes images is viewed 94% more than the content without them, and 16% of the top landing pages use videos.
Create a mobile responsive design
Make sure your landing page is mobile responsive because it represents 58.67% of the global website traffic. According to Google, it was reported that if visitors face any problem while visiting a website from mobile, 61% of them will close it, and 40% will visit a competitor’s website instead. So, to ensure a better conversion rate across all devices, it is important to have a responsive design that adjusts to different screen sizes.
A mobile-responsive website design supports a flexible grid layout that responds to screen size. It ensures that all text can be read without zooming. The buttons and links are big enough so users can tap them with ease, even on small screens. Also, make sure to check your landing page on different devices to resolve any issues and increase user experience.
Fulfilling all these requirements will make sure that you have a distinctive, attractive, and compelling landing page that not only appeases visitors but urges them to take action as well.
4. Use persuasive copywriting
When you are writing for your landing page, it’s important to highlight what customers will get from purchasing your product or service rather than just listing its features. You can start by deciding what are the possible problems of your customers and how you can fix them. So instead of using phrases like “Our software has a user-friendly interface,” you can use “Save time and reduce frustration with our easy-to-use software” instead.
Using clear and concise language for your landing page is always better. Landing pages with small, simple sentences always do better than those with large blocks of complex text. You can also use short paragraphs to make it easier for readers to understand the content. Use technical words or jargon only when necessary. The main focus should be on conveying your message quickly and effectively.
Add customer reviews and address their objections
Using free social reviews is always better. 92% of customers trust non-paid recommendations more than any other type of advertising. To build trust on your landing page, include customer testimonials, case studies or user statistics. For example, “Join over 10,000 satisfied customers who have increased their productivity by 50%.”
Directly addressing a customer’s objection to any of your products on your landing page can greatly affect your conversion rates. You can do it by identifying the most common worries your potential clients may have and answering them directly. For example, if the price is an objection you often get about your product, you can add a section on your website explaining the value or return on investment over time.
Storytelling makes your copywriting more compelling
The next important thing is using a storytelling approach in your copywriting. It automatically makes your copywriting more persuasive. Stories are up to 22 times more memorable than facts. Storytelling also attracts your customers emotionally. For example, you can tell a success story about one of your customers or describe an imaginary scenario where your product can be a solution. Using this approach makes the customers think about how you can help them if they are having the same problem.
Good persuasive copy is not about cheating or manipulating the buyer; it means expressing the value of your product in a way that speaks to them. When you focus more on advantages than features, use simple words, show social proof, and address your customers' objections, you write great copy for your landing page.
When you are writing for your landing page, it’s important to highlight what customers will get from purchasing your product or service rather than just listing its features. You can start by deciding what are the possible problems of your customers and how you can fix them. So instead of using phrases like “Our software has a user-friendly interface,” you can use “Save time and reduce frustration with our easy-to-use software” instead.
Using clear and concise language for your landing page is always better. Landing pages with small, simple sentences always do better than those with large blocks of complex text. You can also use short paragraphs to make it easier for readers to understand the content. Use technical words or jargon only when necessary. The main focus should be on conveying your message quickly and effectively.
Add customer reviews and address their objections
Using free social reviews is always better. 92% of customers trust non-paid recommendations more than any other type of advertising. To build trust on your landing page, include customer testimonials, case studies or user statistics. For example, “Join over 10,000 satisfied customers who have increased their productivity by 50%.”
Directly addressing a customer’s objection to any of your products on your landing page can greatly affect your conversion rates. You can do it by identifying the most common worries your potential clients may have and answering them directly. For example, if the price is an objection you often get about your product, you can add a section on your website explaining the value or return on investment over time.
Storytelling makes your copywriting more compelling
The next important thing is using a storytelling approach in your copywriting. It automatically makes your copywriting more persuasive. Stories are up to 22 times more memorable than facts. Storytelling also attracts your customers emotionally. For example, you can tell a success story about one of your customers or describe an imaginary scenario where your product can be a solution. Using this approach makes the customers think about how you can help them if they are having the same problem.
Good persuasive copy is not about cheating or manipulating the buyer; it means expressing the value of your product in a way that speaks to them. When you focus more on advantages than features, use simple words, show social proof, and address your customers' objections, you write great copy for your landing page.
When you are writing for your landing page, it’s important to highlight what customers will get from purchasing your product or service rather than just listing its features. You can start by deciding what are the possible problems of your customers and how you can fix them. So instead of using phrases like “Our software has a user-friendly interface,” you can use “Save time and reduce frustration with our easy-to-use software” instead.
Using clear and concise language for your landing page is always better. Landing pages with small, simple sentences always do better than those with large blocks of complex text. You can also use short paragraphs to make it easier for readers to understand the content. Use technical words or jargon only when necessary. The main focus should be on conveying your message quickly and effectively.
Add customer reviews and address their objections
Using free social reviews is always better. 92% of customers trust non-paid recommendations more than any other type of advertising. To build trust on your landing page, include customer testimonials, case studies or user statistics. For example, “Join over 10,000 satisfied customers who have increased their productivity by 50%.”
Directly addressing a customer’s objection to any of your products on your landing page can greatly affect your conversion rates. You can do it by identifying the most common worries your potential clients may have and answering them directly. For example, if the price is an objection you often get about your product, you can add a section on your website explaining the value or return on investment over time.
Storytelling makes your copywriting more compelling
The next important thing is using a storytelling approach in your copywriting. It automatically makes your copywriting more persuasive. Stories are up to 22 times more memorable than facts. Storytelling also attracts your customers emotionally. For example, you can tell a success story about one of your customers or describe an imaginary scenario where your product can be a solution. Using this approach makes the customers think about how you can help them if they are having the same problem.
Good persuasive copy is not about cheating or manipulating the buyer; it means expressing the value of your product in a way that speaks to them. When you focus more on advantages than features, use simple words, show social proof, and address your customers' objections, you write great copy for your landing page.
5. Write a clear call-to-action (CTA)
Your landing page’s call to action must be strong enough to convert the visitor into a buyer. CTA serves as a thin line separating a normal person browsing from someone just about to take action. So, creating an efficient CTA plays a fundamental role in enhancing the performance of your landing page.
Good CTAs are short and direct and create a sense of urgency. Using the first-person pronouns like “start my free trial” outperform the third-person pronouns by over 90%. Other than this, “Get your free ebook” as a clear call-to-action has more results than generic statements such as submit or click here.
Placement and tone of your CTA
The placement and design of your CTA buttons can significantly impact their effectiveness. CTAs placed above the fold (visible without scrolling) increase the click-through rates. However, repeating the CTA at logical intervals for longer landing pages can boost conversions. In terms of design, contrasting colours that stand out from the page's overall colour scheme can increase CTA visibility. A recent A/B test by HubSpot showed that red CTA buttons outperformed green ones.
Action-oriented language in your CTA can drive higher engagement. Verbs that inspire action, such as "Discover", "Get", or "Start", can make your CTA more compelling. CTAs beginning with these action verbs had a higher click-through rate compared to the ones without them. For example, "Start your free trial" is more effective than "Free trial available".
Remember that these are some of the standard examples and tricks which you can follow to write a directive CTA. It is still best if you experiment with different CTAs and conclude what works best for your landing page.
Your landing page’s call to action must be strong enough to convert the visitor into a buyer. CTA serves as a thin line separating a normal person browsing from someone just about to take action. So, creating an efficient CTA plays a fundamental role in enhancing the performance of your landing page.
Good CTAs are short and direct and create a sense of urgency. Using the first-person pronouns like “start my free trial” outperform the third-person pronouns by over 90%. Other than this, “Get your free ebook” as a clear call-to-action has more results than generic statements such as submit or click here.
Placement and tone of your CTA
The placement and design of your CTA buttons can significantly impact their effectiveness. CTAs placed above the fold (visible without scrolling) increase the click-through rates. However, repeating the CTA at logical intervals for longer landing pages can boost conversions. In terms of design, contrasting colours that stand out from the page's overall colour scheme can increase CTA visibility. A recent A/B test by HubSpot showed that red CTA buttons outperformed green ones.
Action-oriented language in your CTA can drive higher engagement. Verbs that inspire action, such as "Discover", "Get", or "Start", can make your CTA more compelling. CTAs beginning with these action verbs had a higher click-through rate compared to the ones without them. For example, "Start your free trial" is more effective than "Free trial available".
Remember that these are some of the standard examples and tricks which you can follow to write a directive CTA. It is still best if you experiment with different CTAs and conclude what works best for your landing page.
Your landing page’s call to action must be strong enough to convert the visitor into a buyer. CTA serves as a thin line separating a normal person browsing from someone just about to take action. So, creating an efficient CTA plays a fundamental role in enhancing the performance of your landing page.
Good CTAs are short and direct and create a sense of urgency. Using the first-person pronouns like “start my free trial” outperform the third-person pronouns by over 90%. Other than this, “Get your free ebook” as a clear call-to-action has more results than generic statements such as submit or click here.
Placement and tone of your CTA
The placement and design of your CTA buttons can significantly impact their effectiveness. CTAs placed above the fold (visible without scrolling) increase the click-through rates. However, repeating the CTA at logical intervals for longer landing pages can boost conversions. In terms of design, contrasting colours that stand out from the page's overall colour scheme can increase CTA visibility. A recent A/B test by HubSpot showed that red CTA buttons outperformed green ones.
Action-oriented language in your CTA can drive higher engagement. Verbs that inspire action, such as "Discover", "Get", or "Start", can make your CTA more compelling. CTAs beginning with these action verbs had a higher click-through rate compared to the ones without them. For example, "Start your free trial" is more effective than "Free trial available".
Remember that these are some of the standard examples and tricks which you can follow to write a directive CTA. It is still best if you experiment with different CTAs and conclude what works best for your landing page.
6. Optimise for search engines
The next important factor in creating a killer landing page that converts is optimising your website for search engines. Study the keywords used by your target audience when searching for products or services in your niche. You can use Google Keyword Planner and SEMrush tools to find keywords with high volumes but low competition levels.
When you have the keywords, add them smoothly to your landing page content. Make sure that you place the keywords in title tags, meta descriptions, and the first 100 words of the page. Also, avoid overusing keywords, as they can result in penalties from search engines.
Factors that affect seach engine results
Writing compelling meta tags and descriptions will improve the visibility of your landing page in search results. The meta title must be 60 characters or less and include a primary keyword. The description should be 160 characters or less.
You should also focus on maintaining a fast page load speed, which is very important for a good user experience and search engine rankings. You can use tools like Google PageSpeed Insights to determine speed issues on your landing page.
Keyword-rich URLs improves your landing page’s search and visibility. Choose short, descriptive URLs that include your main keyword. For example, you can use “www.yoursite.com/blue-widgets” instead of “www.yoursite.com/product?id=1234.”
Optimisation for search engines is important, but producing valuable content for users should be your top priority. Creating a landing page that truly addresses the needs of users will not only improve the ranking but will increase conversions as well.
The next important factor in creating a killer landing page that converts is optimising your website for search engines. Study the keywords used by your target audience when searching for products or services in your niche. You can use Google Keyword Planner and SEMrush tools to find keywords with high volumes but low competition levels.
When you have the keywords, add them smoothly to your landing page content. Make sure that you place the keywords in title tags, meta descriptions, and the first 100 words of the page. Also, avoid overusing keywords, as they can result in penalties from search engines.
Factors that affect seach engine results
Writing compelling meta tags and descriptions will improve the visibility of your landing page in search results. The meta title must be 60 characters or less and include a primary keyword. The description should be 160 characters or less.
You should also focus on maintaining a fast page load speed, which is very important for a good user experience and search engine rankings. You can use tools like Google PageSpeed Insights to determine speed issues on your landing page.
Keyword-rich URLs improves your landing page’s search and visibility. Choose short, descriptive URLs that include your main keyword. For example, you can use “www.yoursite.com/blue-widgets” instead of “www.yoursite.com/product?id=1234.”
Optimisation for search engines is important, but producing valuable content for users should be your top priority. Creating a landing page that truly addresses the needs of users will not only improve the ranking but will increase conversions as well.
The next important factor in creating a killer landing page that converts is optimising your website for search engines. Study the keywords used by your target audience when searching for products or services in your niche. You can use Google Keyword Planner and SEMrush tools to find keywords with high volumes but low competition levels.
When you have the keywords, add them smoothly to your landing page content. Make sure that you place the keywords in title tags, meta descriptions, and the first 100 words of the page. Also, avoid overusing keywords, as they can result in penalties from search engines.
Factors that affect seach engine results
Writing compelling meta tags and descriptions will improve the visibility of your landing page in search results. The meta title must be 60 characters or less and include a primary keyword. The description should be 160 characters or less.
You should also focus on maintaining a fast page load speed, which is very important for a good user experience and search engine rankings. You can use tools like Google PageSpeed Insights to determine speed issues on your landing page.
Keyword-rich URLs improves your landing page’s search and visibility. Choose short, descriptive URLs that include your main keyword. For example, you can use “www.yoursite.com/blue-widgets” instead of “www.yoursite.com/product?id=1234.”
Optimisation for search engines is important, but producing valuable content for users should be your top priority. Creating a landing page that truly addresses the needs of users will not only improve the ranking but will increase conversions as well.
Frequently Asked Questions
What should be the length of my landing page?
There is no fixed answer to this question, as your landing page length depends completely on your business and audience requirements. However, a standard answer is that your landing page should not be at least 500 words long.
Can I have more than one CTA on my landing page?
It is okay to have more than one CTA on your landing page if it is long. But if you have a short landing page that does not require multiple actions. Again, it totally depends on your business.
Is page loading speed really important for a landing page?
Yes, it is really important that your landing page loads fast, at most 3 seconds. Otherwise, the bounce rate will increase, and conversion will decrease.
Conclusion
Keep in mind that creating a landing page that converts and optimising it is an ongoing process where you need to regularly check the performance of your page and make adjustments according to the requirements. We cannot say there is a single standard solution for all businesses. Every business needs to try out multiple techniques to understand what works best for their audience. By adopting the strategies mentioned in this blog and working to improve them, you can build landing pages that target visitors and convert them into conversions.
Frequently Asked Questions
What should be the length of my landing page?
There is no fixed answer to this question, as your landing page length depends completely on your business and audience requirements. However, a standard answer is that your landing page should not be at least 500 words long.
Can I have more than one CTA on my landing page?
It is okay to have more than one CTA on your landing page if it is long. But if you have a short landing page that does not require multiple actions. Again, it totally depends on your business.
Is page loading speed really important for a landing page?
Yes, it is really important that your landing page loads fast, at most 3 seconds. Otherwise, the bounce rate will increase, and conversion will decrease.
Conclusion
Keep in mind that creating a landing page that converts and optimising it is an ongoing process where you need to regularly check the performance of your page and make adjustments according to the requirements. We cannot say there is a single standard solution for all businesses. Every business needs to try out multiple techniques to understand what works best for their audience. By adopting the strategies mentioned in this blog and working to improve them, you can build landing pages that target visitors and convert them into conversions.
Frequently Asked Questions
What should be the length of my landing page?
There is no fixed answer to this question, as your landing page length depends completely on your business and audience requirements. However, a standard answer is that your landing page should not be at least 500 words long.
Can I have more than one CTA on my landing page?
It is okay to have more than one CTA on your landing page if it is long. But if you have a short landing page that does not require multiple actions. Again, it totally depends on your business.
Is page loading speed really important for a landing page?
Yes, it is really important that your landing page loads fast, at most 3 seconds. Otherwise, the bounce rate will increase, and conversion will decrease.
Conclusion
Keep in mind that creating a landing page that converts and optimising it is an ongoing process where you need to regularly check the performance of your page and make adjustments according to the requirements. We cannot say there is a single standard solution for all businesses. Every business needs to try out multiple techniques to understand what works best for their audience. By adopting the strategies mentioned in this blog and working to improve them, you can build landing pages that target visitors and convert them into conversions.
ARTICLE #75
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work@for.co
We’re remote-first — with strategic global hubs
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ee@for.co
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