Book a Call
Book a Call
Brand Communication
ARTICLE #99
The use of infographics in communicating your brand message
Brand Communication
Written by:
7 min read
Updated on: August 26, 2024
Toni Hukkanen
Head of Design
Creative Direction, Brand Direction
Toni Hukkanen
Head of Design
Creative Direction, Brand Direction
Long paragraphs can exhaust even the most devoted reader. That’s precisely where infographics swoop in, bringing a burst of style and genuine substance. By merging data, eye-catching visuals, and concise text, they breathe fresh life into brand communication. They grab attention, spark curiosity, and let people absorb key points in seconds, all without rummaging through tedious, never-ending text.
Let's explore how infographics can strengthen your brand message, highlight various styles you might find useful, and offer practical tips for designing visuals that speak to your audience. Whether you are looking to highlight research findings, spotlight your company’s timeline, or present product features, infographics make complex information more accessible. And yes, sometimes a well-placed graphic can achieve far more than any pile of paragraphs could ever manage, honestly.
Long paragraphs can exhaust even the most devoted reader. That’s precisely where infographics swoop in, bringing a burst of style and genuine substance. By merging data, eye-catching visuals, and concise text, they breathe fresh life into brand communication. They grab attention, spark curiosity, and let people absorb key points in seconds, all without rummaging through tedious, never-ending text.
Let's explore how infographics can strengthen your brand message, highlight various styles you might find useful, and offer practical tips for designing visuals that speak to your audience. Whether you are looking to highlight research findings, spotlight your company’s timeline, or present product features, infographics make complex information more accessible. And yes, sometimes a well-placed graphic can achieve far more than any pile of paragraphs could ever manage, honestly.
How are infographics beneficial for your brand message?
How are infographics beneficial for your brand message?
An infographic is a visual snapshot of information, whether it’s a set of statistics or a short how-to. When done thoughtfully, it can bring your brand communication to life faster than scrolling through spreadsheets. By turning raw data into something people can grasp in seconds, you help your message stick.
1. Taps into our storytelling instincts
Stories captivate us for a reason: they’ve long carved out a special place in human culture. Even a brief narrative can capture emotions, challenges, and triumphs, giving your message far deeper impact. By weaving data and visuals together in a concise infographic, you give audiences a clear reason to care about your brand’s focus. The visual format not only draws attention but also turns abstract concepts into relatable snapshots. This grounded approach helps people remember and truly share its essence long after they’ve moved on.
2. Makes complicated concepts easier to grasp
Visual storytelling can transform tricky data or confusing processes into something anyone can understand. A well-crafted chart or a simple diagram helps your audience spot patterns, relationships, and outcomes at a glance. Rather than losing folks halfway through dense text, infographics help people retain 65% more of what they see. This approach shortens the time spent digging for answers, letting viewers focus on the conclusions that matter. By offering a straightforward path to the key details, you encourage deeper engagement with your brand’s underlying message.
3. Strengthens recall
People tend to remember images far more easily than lines of text. Researchers suggest that pictures enter our minds at high speed, enabling us to keep hold of what matters most. By weaving charts, graphics, or illustrations into your brand communication, you give audiences a quick route to the essence of your message. This visual cue can embed vital details in memory well after they’ve scrolled away. Adding design elements that resonate also supports faster comprehension, making the entire experience more engaging and likely to stay with readers.
4. Turns data into stories
Bare numbers can feel like a maths exam. A well-chosen infographic—employing charts, tables, or icons turns bland figures into a concise storyline that underlines what matters. By shaping data into a narrative, you allow viewers to see patterns, trends, or surprises they might otherwise miss. This visual method sparks interest in what could be an otherwise dry topic. Instead of leaving people to sift through a spreadsheet, you guide them toward the takeaway that counts. In the process, you keep your brand communication lively and easier to follow.
An infographic is a visual snapshot of information, whether it’s a set of statistics or a short how-to. When done thoughtfully, it can bring your brand communication to life faster than scrolling through spreadsheets. By turning raw data into something people can grasp in seconds, you help your message stick.
1. Taps into our storytelling instincts
Stories captivate us for a reason: they’ve long carved out a special place in human culture. Even a brief narrative can capture emotions, challenges, and triumphs, giving your message far deeper impact. By weaving data and visuals together in a concise infographic, you give audiences a clear reason to care about your brand’s focus. The visual format not only draws attention but also turns abstract concepts into relatable snapshots. This grounded approach helps people remember and truly share its essence long after they’ve moved on.
2. Makes complicated concepts easier to grasp
Visual storytelling can transform tricky data or confusing processes into something anyone can understand. A well-crafted chart or a simple diagram helps your audience spot patterns, relationships, and outcomes at a glance. Rather than losing folks halfway through dense text, infographics help people retain 65% more of what they see. This approach shortens the time spent digging for answers, letting viewers focus on the conclusions that matter. By offering a straightforward path to the key details, you encourage deeper engagement with your brand’s underlying message.
3. Strengthens recall
People tend to remember images far more easily than lines of text. Researchers suggest that pictures enter our minds at high speed, enabling us to keep hold of what matters most. By weaving charts, graphics, or illustrations into your brand communication, you give audiences a quick route to the essence of your message. This visual cue can embed vital details in memory well after they’ve scrolled away. Adding design elements that resonate also supports faster comprehension, making the entire experience more engaging and likely to stay with readers.
4. Turns data into stories
Bare numbers can feel like a maths exam. A well-chosen infographic—employing charts, tables, or icons turns bland figures into a concise storyline that underlines what matters. By shaping data into a narrative, you allow viewers to see patterns, trends, or surprises they might otherwise miss. This visual method sparks interest in what could be an otherwise dry topic. Instead of leaving people to sift through a spreadsheet, you guide them toward the takeaway that counts. In the process, you keep your brand communication lively and easier to follow.
Types of infographics
Not all infographics work the same way. Some highlight side-by-side comparisons, while others present data-driven findings or show how a concept evolves step by step. Different formats suit different goals. Below are some widely used styles to consider for your next campaign. Each layout carries its own strengths when conveying information. For the best results.
Statistical infographics
These focus on numbers, often presented as bar charts, pie charts, or line graphs. They’re perfect for showing survey results, performance metrics, or market analysis. This style offers a glance at data like monthly site visits or demographic details, without forcing anyone to wade through endless pages. To maintain brand consistency, use colours, fonts, and design elements that match your usual style. A solid statistical infographic condenses complex findings, helping viewers notice patterns and trends that matter when making decisions and truly stays easy on the eyes.
Comparison infographics
Comparison infographics let you highlight the unique traits of products, services, or ideas. By placing features and perks in a side-by-side layout, readers can quickly see which option fits them best. This format reflects your brand’s viewpoint without resorting to pushy sales tactics. If you’re stacking up against rivals, stick to facts rather than cheap shots. Bold headlines, icons, or colour-coding make each column pop, helping people spot the details that matter. Ultimately, you lead them toward a confident decision without drowning them in dense paragraphs.
Informational infographics
Sometimes you need to present handy tips, key facts, or a short how-to. Informational infographics divide a topic into bite-sized sections, typically featuring simple icons and minimal wording. They fit right into newsletters, training materials, or social media posts that reinforce your brand’s voice. Since each segment is brief, readers can skip straight to what intrigues them most. This layout also clicks with brand storytelling: by offering crucial snippets, you guide your audience through each stage. It’s a practical way to make content both approachable and unforgettable.
Timeline infographics
Timeline infographics display events or milestones in order, creating a straightforward sequence of key happenings. They’re frequently used to highlight a company’s growth, track a product’s development, or outline each phase of a significant project. Every spot on the timeline might contain dates, brief notes, or small graphics. This structure helps viewers follow the chain of events, which establishes a logical flow in your brand’s storytelling. Whether you’re recounting past wins or mapping out upcoming goals, a tidy timeline keeps your audience interested from start to finish.
Not all infographics work the same way. Some highlight side-by-side comparisons, while others present data-driven findings or show how a concept evolves step by step. Different formats suit different goals. Below are some widely used styles to consider for your next campaign. Each layout carries its own strengths when conveying information. For the best results.
Statistical infographics
These focus on numbers, often presented as bar charts, pie charts, or line graphs. They’re perfect for showing survey results, performance metrics, or market analysis. This style offers a glance at data like monthly site visits or demographic details, without forcing anyone to wade through endless pages. To maintain brand consistency, use colours, fonts, and design elements that match your usual style. A solid statistical infographic condenses complex findings, helping viewers notice patterns and trends that matter when making decisions and truly stays easy on the eyes.
Comparison infographics
Comparison infographics let you highlight the unique traits of products, services, or ideas. By placing features and perks in a side-by-side layout, readers can quickly see which option fits them best. This format reflects your brand’s viewpoint without resorting to pushy sales tactics. If you’re stacking up against rivals, stick to facts rather than cheap shots. Bold headlines, icons, or colour-coding make each column pop, helping people spot the details that matter. Ultimately, you lead them toward a confident decision without drowning them in dense paragraphs.
Informational infographics
Sometimes you need to present handy tips, key facts, or a short how-to. Informational infographics divide a topic into bite-sized sections, typically featuring simple icons and minimal wording. They fit right into newsletters, training materials, or social media posts that reinforce your brand’s voice. Since each segment is brief, readers can skip straight to what intrigues them most. This layout also clicks with brand storytelling: by offering crucial snippets, you guide your audience through each stage. It’s a practical way to make content both approachable and unforgettable.
Timeline infographics
Timeline infographics display events or milestones in order, creating a straightforward sequence of key happenings. They’re frequently used to highlight a company’s growth, track a product’s development, or outline each phase of a significant project. Every spot on the timeline might contain dates, brief notes, or small graphics. This structure helps viewers follow the chain of events, which establishes a logical flow in your brand’s storytelling. Whether you’re recounting past wins or mapping out upcoming goals, a tidy timeline keeps your audience interested from start to finish.
How do infographics enhance brand messages?
At first glance, infographics might seem like pure decoration. In reality, they do a lot to reinforce your brand message. Visual elements make your points more memorable, while concise text saves readers from lengthy documents. This blend of style, or flair, and substance can highlight your brand’s identity, strengths, and purpose in a single snapshot.
1. Visibility in digital marketing
Infographics frequently gain traction across social networks, blogs, and email updates, expanding your brand’s digital reach. Their striking visuals invite shares far more than blocks of plain text, which can boost traffic to your site. Each time someone clicks or reposts, it’s a fresh occasion for them to discover your brand’s priorities, offerings, or expertise. This ripple effect spurs further engagement, be it a comment, a like, or a visit. Gradually, well-crafted infographics can become an especially indispensable piece of your overall content marketing puzzle.
2. Building trust with customers
Trust increases when communication is open and straightforward. Using clean visuals and brief text shows that you value simplicity. Infographics addressing frequent questions or explaining key processes can calm concerns, proving you understand what people need. This understanding paves the way for a stronger bond. It also positions your brand as helpful and well-informed, easing any doubts prospective buyers might have. When customers see you’re transparent about details, they’re more inclined to stick around. In a crowded market, that authenticity can set you apart from the rest.
3. Strengthening internal communication
Your team needs clear information just as much as your external audience. Internal infographics, whether for training sessions or internal newsletters, can summarise policy updates, product revisions, or performance metrics in a format that’s easy to digest. This spares employees from scrolling through long emails or documents, saving valuable time. When your team understands key points quickly, they can act on them faster. Plus, well-designed infographics can spark discussions and boost morale, showing staff you’re committed to clarity and efficient communication at every level. This strengthens collaboration across departments.
At first glance, infographics might seem like pure decoration. In reality, they do a lot to reinforce your brand message. Visual elements make your points more memorable, while concise text saves readers from lengthy documents. This blend of style, or flair, and substance can highlight your brand’s identity, strengths, and purpose in a single snapshot.
1. Visibility in digital marketing
Infographics frequently gain traction across social networks, blogs, and email updates, expanding your brand’s digital reach. Their striking visuals invite shares far more than blocks of plain text, which can boost traffic to your site. Each time someone clicks or reposts, it’s a fresh occasion for them to discover your brand’s priorities, offerings, or expertise. This ripple effect spurs further engagement, be it a comment, a like, or a visit. Gradually, well-crafted infographics can become an especially indispensable piece of your overall content marketing puzzle.
2. Building trust with customers
Trust increases when communication is open and straightforward. Using clean visuals and brief text shows that you value simplicity. Infographics addressing frequent questions or explaining key processes can calm concerns, proving you understand what people need. This understanding paves the way for a stronger bond. It also positions your brand as helpful and well-informed, easing any doubts prospective buyers might have. When customers see you’re transparent about details, they’re more inclined to stick around. In a crowded market, that authenticity can set you apart from the rest.
3. Strengthening internal communication
Your team needs clear information just as much as your external audience. Internal infographics, whether for training sessions or internal newsletters, can summarise policy updates, product revisions, or performance metrics in a format that’s easy to digest. This spares employees from scrolling through long emails or documents, saving valuable time. When your team understands key points quickly, they can act on them faster. Plus, well-designed infographics can spark discussions and boost morale, showing staff you’re committed to clarity and efficient communication at every level. This strengthens collaboration across departments.
How to create engaging infographics?
Creating an infographic involves more than picking a pretty template. You want a design that genuinely supports your brand message and delivers real value. Before diving into layouts or colour schemes, pin down what you’re trying to say. In the next points, we’ll explore a few key steps to help you produce a standout piece.
1. Zero in on one clear message
Resist the urge to cram every detail into a single infographic. Pick a main focus, whether it’s a core statistic, a product highlight, or a brief process. This streamlined perspective keeps your design tidy and your audience engaged. If too many ideas collide, viewers might miss the crucial takeaway. By sticking to one clear narrative, you give your infographic room to breathe, which boosts its overall impact. A well-defined message also makes it easier to choose the right visuals and text that work together in a balanced way.
2. Keep it visually neat
Overcrowded designs confuse viewers. Aim for simplicity, using spacious layouts and fonts that are easy to read. Consistent colour schemes help tie everything together, reflecting your brand’s unique style without overwhelming the eye. Visual cues like arrows or small icons can direct attention, but don’t overload your design. Each element should have a clear purpose, guiding viewers from headline to closing note. If you keep everything neat, you’ll serve up information that’s both appealing and quick to grasp, helping you stay focused on what truly matters.
3. Choose visuals that reinforce your theme
Select images or icons that reinforce your main point. Outlining multiple stages? Arrows or flowcharts show each step. For data, choose graphs that make numbers instantly clear. Colour choices should fit your brand and highlight any differences at a glance. Visuals should do more than dress things up, they need to clarify your message. Keep it cohesive so your infographic looks polished, not scattered.
4. Organise with headings and subheadings
Break up your infographic into sections, each guided by a clear heading or subheading. Readers should be able to skim from top to bottom without losing track. If bullet points help, use them sparingly to highlight key ideas. Keep the flow intuitive by arranging each part logically. Make sure fonts, colours, and icon styles are consistent, so everything looks unified and easy to follow.
5. Include a friendly call to action (CTA)
Once you’ve drawn someone in, it’s wise to guide them toward a next step. A short prompt such as “Share this infographic” or “Find out more on our site” keeps them engaged. Position your call to action where readers naturally finish scanning, usually near the bottom or off to one side. Keep it brief yet noticeable, so it doesn’t get lost among the visuals. This small addition encourages ongoing interaction, whether through social shares, email sign-ups, or direct inquiries. By offering a gentle nudge, you turn curiosity into meaningful engagement.
Creating an infographic involves more than picking a pretty template. You want a design that genuinely supports your brand message and delivers real value. Before diving into layouts or colour schemes, pin down what you’re trying to say. In the next points, we’ll explore a few key steps to help you produce a standout piece.
1. Zero in on one clear message
Resist the urge to cram every detail into a single infographic. Pick a main focus, whether it’s a core statistic, a product highlight, or a brief process. This streamlined perspective keeps your design tidy and your audience engaged. If too many ideas collide, viewers might miss the crucial takeaway. By sticking to one clear narrative, you give your infographic room to breathe, which boosts its overall impact. A well-defined message also makes it easier to choose the right visuals and text that work together in a balanced way.
2. Keep it visually neat
Overcrowded designs confuse viewers. Aim for simplicity, using spacious layouts and fonts that are easy to read. Consistent colour schemes help tie everything together, reflecting your brand’s unique style without overwhelming the eye. Visual cues like arrows or small icons can direct attention, but don’t overload your design. Each element should have a clear purpose, guiding viewers from headline to closing note. If you keep everything neat, you’ll serve up information that’s both appealing and quick to grasp, helping you stay focused on what truly matters.
3. Choose visuals that reinforce your theme
Select images or icons that reinforce your main point. Outlining multiple stages? Arrows or flowcharts show each step. For data, choose graphs that make numbers instantly clear. Colour choices should fit your brand and highlight any differences at a glance. Visuals should do more than dress things up, they need to clarify your message. Keep it cohesive so your infographic looks polished, not scattered.
4. Organise with headings and subheadings
Break up your infographic into sections, each guided by a clear heading or subheading. Readers should be able to skim from top to bottom without losing track. If bullet points help, use them sparingly to highlight key ideas. Keep the flow intuitive by arranging each part logically. Make sure fonts, colours, and icon styles are consistent, so everything looks unified and easy to follow.
5. Include a friendly call to action (CTA)
Once you’ve drawn someone in, it’s wise to guide them toward a next step. A short prompt such as “Share this infographic” or “Find out more on our site” keeps them engaged. Position your call to action where readers naturally finish scanning, usually near the bottom or off to one side. Keep it brief yet noticeable, so it doesn’t get lost among the visuals. This small addition encourages ongoing interaction, whether through social shares, email sign-ups, or direct inquiries. By offering a gentle nudge, you turn curiosity into meaningful engagement.
Frequently Asked Questions
How can you make an infographic?
Plenty of user-friendly tools make the process painless. Venngage, Canva, and Infogram each offer templates you can customise to reflect your brand style. You don’t need advanced design skills, just a clear sense of your message and a consistent approach to visuals.
How do I know what data to include in my infographic?
Stick to what’s most relevant and helpful. Identify key statistics, survey results, or research findings that genuinely add value for your audience. There’s no need to pile on random numbers; keep your focus on what supports your main idea.
Can infographics benefit SEO?
They can, especially when people share them widely. Infographics often attract backlinks from other sites and spark extra traction on social platforms, both of which can boost your website’s visibility. Over time, you might even see your search ranking climb as more folks link back to your content.
How long should an infographic be?
Ideally, short enough to fit on a single screen without forcing endless scrolling. The aim is quick absorption of information. If you have plenty of content, consider breaking it into sections or creating a mini-series of related infographics.
Conclusion
Infographics offer a vivid way to convey data, ideas, or processes without wearing readers out on walls of text. Pairing bold visuals with concise text makes key points stand out and stay with people longer. Whether showcasing survey results or illustrating a multi-step procedure, the right infographic highlights what truly matters. This combination of clarity and engagement helps your brand cut through the noise, strengthening ties with both customers and internal teams. People appreciate content that respects their time, and well-crafted graphics do exactly that.
By laying out complex information in a digestible format, you encourage genuine connections, ones that last long after someone closes their browser window. As a bonus, you may find your entire audience more inclined to share, broadening your message’s extended reach in the process.
Frequently Asked Questions
How can you make an infographic?
Plenty of user-friendly tools make the process painless. Venngage, Canva, and Infogram each offer templates you can customise to reflect your brand style. You don’t need advanced design skills, just a clear sense of your message and a consistent approach to visuals.
How do I know what data to include in my infographic?
Stick to what’s most relevant and helpful. Identify key statistics, survey results, or research findings that genuinely add value for your audience. There’s no need to pile on random numbers; keep your focus on what supports your main idea.
Can infographics benefit SEO?
They can, especially when people share them widely. Infographics often attract backlinks from other sites and spark extra traction on social platforms, both of which can boost your website’s visibility. Over time, you might even see your search ranking climb as more folks link back to your content.
How long should an infographic be?
Ideally, short enough to fit on a single screen without forcing endless scrolling. The aim is quick absorption of information. If you have plenty of content, consider breaking it into sections or creating a mini-series of related infographics.
Conclusion
Infographics offer a vivid way to convey data, ideas, or processes without wearing readers out on walls of text. Pairing bold visuals with concise text makes key points stand out and stay with people longer. Whether showcasing survey results or illustrating a multi-step procedure, the right infographic highlights what truly matters. This combination of clarity and engagement helps your brand cut through the noise, strengthening ties with both customers and internal teams. People appreciate content that respects their time, and well-crafted graphics do exactly that.
By laying out complex information in a digestible format, you encourage genuine connections, ones that last long after someone closes their browser window. As a bonus, you may find your entire audience more inclined to share, broadening your message’s extended reach in the process.
Work with us
Click to copy
work@for.co
- FOR® Brand. FOR® Future.
We’re remote-first — with strategic global hubs
Click to copy
Helsinki, FIN
info@for.fi
Click to copy
New York, NY
ny@for.co
Click to copy
Miami, FL
mia@for.co
Click to copy
Dubai, UAE
uae@for.co
Click to copy
Kyiv, UA
kyiv@for.co
Click to copy
Lagos, NG
lagos@for.ng
Copyright © 2024 FOR®
Work with us
Click to copy
work@for.co
- FOR® Brand. FOR® Future.
We’re remote-first — with strategic global hubs
Click to copy
Helsinki, FIN
info@for.fi
Click to copy
New York, NY
ny@for.co
Click to copy
Miami, FL
mia@for.co
Click to copy
Dubai, UAE
uae@for.co
Click to copy
Kyiv, UA
kyiv@for.co
Click to copy
Lagos, NG
lagos@for.ng
Copyright © 2024 FOR®
Work with us
Click to copy
work@for.co
We’re remote-first — with strategic global hubs
Click to copy
Helsinki, FIN
hel@for.co
Click to copy
New York, NY
ny@for.co
Click to copy
Miami, FL
mia@for.co
Click to copy
Dubai, UAE
uae@for.co
Click to copy
Kyiv, UA
kyiv@for.co
Click to copy
Lagos, NG
lagos@for.ng
Copyright © 2024 FOR®