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Infographic Design
Brand Communication
Visual Storytelling
Digital Marketing
Data Visualization
ARTICLE #99
The use of infographics in communicating your brand message
Infographic Design
Brand Communication
Visual Storytelling
Digital Marketing
Data Visualization
Written by:
2 min read
Updated on: August 26, 2024
Toni Hukkanen
Head of Design
Creative Direction, Brand Direction
Toni Hukkanen
Head of Design
Creative Direction, Brand Direction
Toni Hukkanen
Head of Design
Creative Direction, Brand Direction
Infographics combine data, graphics, and text to convey a message through visual representation. They are undeniably important for a business to communicate its brand message. Whenever someone sees an infographic, they never say that it's a waste of time because it can easily represent complex information into understandable visuals. They help to engage readers, simplify complex concepts, and increase the possibilities of making the content more shareable.
We will discuss how to use infographics and communicate your brand message, its benefits, and insights to create eye-catching infographics.
Infographics combine data, graphics, and text to convey a message through visual representation. They are undeniably important for a business to communicate its brand message. Whenever someone sees an infographic, they never say that it's a waste of time because it can easily represent complex information into understandable visuals. They help to engage readers, simplify complex concepts, and increase the possibilities of making the content more shareable.
We will discuss how to use infographics and communicate your brand message, its benefits, and insights to create eye-catching infographics.
Infographics combine data, graphics, and text to convey a message through visual representation. They are undeniably important for a business to communicate its brand message. Whenever someone sees an infographic, they never say that it's a waste of time because it can easily represent complex information into understandable visuals. They help to engage readers, simplify complex concepts, and increase the possibilities of making the content more shareable.
We will discuss how to use infographics and communicate your brand message, its benefits, and insights to create eye-catching infographics.
How are infographics beneficial for your brand message?
How are infographics beneficial for your brand message?
How are infographics beneficial for your brand message?
Using infographics is one of the most beneficial ways to visually communicate your brand message. If there is something that effective communication relies on, it is storytelling. Infographics are important to increase viewer engagement and deliver the brand message.
They help create engaging narratives that the audience can relate to. This makes it easy for a brand to present its brand values and connect with its audience emotionally.
Makes it easier to understand everything
Infographics can explain information through visuals, making it easy to understand and remember. We always get a better opinion to understand a new concept more clearly when there are visuals to support it.
Infographics help to retain information
The human brain processes images 60,000 times faster than reading text, which means almost 90% of the data sent to the brain is visual. Based on research by psychologists, studies show that people retain 65% more information when it is supported by visuals than text alone.
Transforms complex data in understandable visuals
If your content is difficult for your audience to understand or is not visually appealing, your audience will simply move on to the next one. Infographics excel at simplifying this issue of complex data into simple visuals and retaining the important details as well. When a brand presents its information or message using graphs, charts, or tables, it increases human reception and understanding of its message.
Using infographics is one of the most beneficial ways to visually communicate your brand message. If there is something that effective communication relies on, it is storytelling. Infographics are important to increase viewer engagement and deliver the brand message.
They help create engaging narratives that the audience can relate to. This makes it easy for a brand to present its brand values and connect with its audience emotionally.
Makes it easier to understand everything
Infographics can explain information through visuals, making it easy to understand and remember. We always get a better opinion to understand a new concept more clearly when there are visuals to support it.
Infographics help to retain information
The human brain processes images 60,000 times faster than reading text, which means almost 90% of the data sent to the brain is visual. Based on research by psychologists, studies show that people retain 65% more information when it is supported by visuals than text alone.
Transforms complex data in understandable visuals
If your content is difficult for your audience to understand or is not visually appealing, your audience will simply move on to the next one. Infographics excel at simplifying this issue of complex data into simple visuals and retaining the important details as well. When a brand presents its information or message using graphs, charts, or tables, it increases human reception and understanding of its message.
Using infographics is one of the most beneficial ways to visually communicate your brand message. If there is something that effective communication relies on, it is storytelling. Infographics are important to increase viewer engagement and deliver the brand message.
They help create engaging narratives that the audience can relate to. This makes it easy for a brand to present its brand values and connect with its audience emotionally.
Makes it easier to understand everything
Infographics can explain information through visuals, making it easy to understand and remember. We always get a better opinion to understand a new concept more clearly when there are visuals to support it.
Infographics help to retain information
The human brain processes images 60,000 times faster than reading text, which means almost 90% of the data sent to the brain is visual. Based on research by psychologists, studies show that people retain 65% more information when it is supported by visuals than text alone.
Transforms complex data in understandable visuals
If your content is difficult for your audience to understand or is not visually appealing, your audience will simply move on to the next one. Infographics excel at simplifying this issue of complex data into simple visuals and retaining the important details as well. When a brand presents its information or message using graphs, charts, or tables, it increases human reception and understanding of its message.
Types of infographics
These are different types of infographics that cater to particular needs and audiences. Let’s discuss them briefly so you know which format to choose when you are using infographics to deliver your brand message.
Statistical infographics
Statistical infographics rely on charts and graphs, which are used to present numerical data. This type of infographic is used to display data from surveys, market research, and performance metrics, which makes them suitable for marketing reports and analysis.
Comparison infographics
Comparison infographics give the audience a chance to examine similar options. They can highlight differences in products, services, or processes that help audiences make better decisions. Using this infographic in your brand message can also boost your brand positioning as compared to your competitors.
Informational infographics
It can display quick facts or information on any given topic. You can summarise the steps of a process or explain facts about a product or service. This type of infographic can be used for newsletters and educational content.
Timelines infographics
Timeline infographics can present the flow of events in a sequenced manner, which really helps in storytelling. By using this type of infographic, you can represent project milestones, product launches, or your historical brand storytelling that would enable you to express your brand evolution in the most engaging and beautiful way possible.
These are different types of infographics that cater to particular needs and audiences. Let’s discuss them briefly so you know which format to choose when you are using infographics to deliver your brand message.
Statistical infographics
Statistical infographics rely on charts and graphs, which are used to present numerical data. This type of infographic is used to display data from surveys, market research, and performance metrics, which makes them suitable for marketing reports and analysis.
Comparison infographics
Comparison infographics give the audience a chance to examine similar options. They can highlight differences in products, services, or processes that help audiences make better decisions. Using this infographic in your brand message can also boost your brand positioning as compared to your competitors.
Informational infographics
It can display quick facts or information on any given topic. You can summarise the steps of a process or explain facts about a product or service. This type of infographic can be used for newsletters and educational content.
Timelines infographics
Timeline infographics can present the flow of events in a sequenced manner, which really helps in storytelling. By using this type of infographic, you can represent project milestones, product launches, or your historical brand storytelling that would enable you to express your brand evolution in the most engaging and beautiful way possible.
These are different types of infographics that cater to particular needs and audiences. Let’s discuss them briefly so you know which format to choose when you are using infographics to deliver your brand message.
Statistical infographics
Statistical infographics rely on charts and graphs, which are used to present numerical data. This type of infographic is used to display data from surveys, market research, and performance metrics, which makes them suitable for marketing reports and analysis.
Comparison infographics
Comparison infographics give the audience a chance to examine similar options. They can highlight differences in products, services, or processes that help audiences make better decisions. Using this infographic in your brand message can also boost your brand positioning as compared to your competitors.
Informational infographics
It can display quick facts or information on any given topic. You can summarise the steps of a process or explain facts about a product or service. This type of infographic can be used for newsletters and educational content.
Timelines infographics
Timeline infographics can present the flow of events in a sequenced manner, which really helps in storytelling. By using this type of infographic, you can represent project milestones, product launches, or your historical brand storytelling that would enable you to express your brand evolution in the most engaging and beautiful way possible.
How do infographics enhance brand messages?
Infographics are an engaging way for businesses to spread their brand message. This visually appealing graphical representation of data is great for capturing the reader's attention and simplifying complex information.
Marketing benefits
In marketing, infographics are usually used to display product demonstrations and important statistics. They are easy to share on social media platforms and visually appealing, so they grab a lot of attention, which increases customer reach and engagement.
Helps to build customer relationship
Infographics also allow businesses to develop customer relationships. A business can use interactive visuals in brand messages to respond to customers' common questions with testimonials and enhance the brand's credibility. It also shows that the brand understands and cares for customers' needs.
Simplifies the internal communication
When employees use infographics, like reports and presentations, they can communicate business ideas or concepts more effectively with each other. If the employees understand the brand message properly, they can convey it to the consumers much better, which enhances both consumer and employee productivity.
Infographics are an engaging way for businesses to spread their brand message. This visually appealing graphical representation of data is great for capturing the reader's attention and simplifying complex information.
Marketing benefits
In marketing, infographics are usually used to display product demonstrations and important statistics. They are easy to share on social media platforms and visually appealing, so they grab a lot of attention, which increases customer reach and engagement.
Helps to build customer relationship
Infographics also allow businesses to develop customer relationships. A business can use interactive visuals in brand messages to respond to customers' common questions with testimonials and enhance the brand's credibility. It also shows that the brand understands and cares for customers' needs.
Simplifies the internal communication
When employees use infographics, like reports and presentations, they can communicate business ideas or concepts more effectively with each other. If the employees understand the brand message properly, they can convey it to the consumers much better, which enhances both consumer and employee productivity.
Infographics are an engaging way for businesses to spread their brand message. This visually appealing graphical representation of data is great for capturing the reader's attention and simplifying complex information.
Marketing benefits
In marketing, infographics are usually used to display product demonstrations and important statistics. They are easy to share on social media platforms and visually appealing, so they grab a lot of attention, which increases customer reach and engagement.
Helps to build customer relationship
Infographics also allow businesses to develop customer relationships. A business can use interactive visuals in brand messages to respond to customers' common questions with testimonials and enhance the brand's credibility. It also shows that the brand understands and cares for customers' needs.
Simplifies the internal communication
When employees use infographics, like reports and presentations, they can communicate business ideas or concepts more effectively with each other. If the employees understand the brand message properly, they can convey it to the consumers much better, which enhances both consumer and employee productivity.
How to create engaging infographics?
There are some things you need to keep in mind when you are creating an infographic for your brand message. Your brand message should be clear and concise. This helps your audience get the point of your infographic immediately. A focused message keeps the graphic impactful.
Keep the infographics simple and stick to one topic
An infographic should be easy to read and understand in one look. This means a clean layout with an exact message, and no industry-specific jargon should be used. Focus on just one topic or idea in your infographic. No need to over-explain it because multiple messages are likely to confuse readers.
Choose fonts carefully with powerful visuals
Choose fonts that are easy to read. Do not use too many different fonts because this can clutter your infographic and distract the audience's attention from your message. For the visuals, always use appropriate colours, high-quality images, and engaging graphics. Well-chosen visuals help draw user attention and reinforce your message.
Keep the infographics organised and include a CTA
Organise your infographic with headings, subheadings and lists. This will create a logical flow so the reader can easily understand your message. Also, use a call to action to encourage the audience to engage and share the infographic or visit your website for more information.
There are some things you need to keep in mind when you are creating an infographic for your brand message. Your brand message should be clear and concise. This helps your audience get the point of your infographic immediately. A focused message keeps the graphic impactful.
Keep the infographics simple and stick to one topic
An infographic should be easy to read and understand in one look. This means a clean layout with an exact message, and no industry-specific jargon should be used. Focus on just one topic or idea in your infographic. No need to over-explain it because multiple messages are likely to confuse readers.
Choose fonts carefully with powerful visuals
Choose fonts that are easy to read. Do not use too many different fonts because this can clutter your infographic and distract the audience's attention from your message. For the visuals, always use appropriate colours, high-quality images, and engaging graphics. Well-chosen visuals help draw user attention and reinforce your message.
Keep the infographics organised and include a CTA
Organise your infographic with headings, subheadings and lists. This will create a logical flow so the reader can easily understand your message. Also, use a call to action to encourage the audience to engage and share the infographic or visit your website for more information.
There are some things you need to keep in mind when you are creating an infographic for your brand message. Your brand message should be clear and concise. This helps your audience get the point of your infographic immediately. A focused message keeps the graphic impactful.
Keep the infographics simple and stick to one topic
An infographic should be easy to read and understand in one look. This means a clean layout with an exact message, and no industry-specific jargon should be used. Focus on just one topic or idea in your infographic. No need to over-explain it because multiple messages are likely to confuse readers.
Choose fonts carefully with powerful visuals
Choose fonts that are easy to read. Do not use too many different fonts because this can clutter your infographic and distract the audience's attention from your message. For the visuals, always use appropriate colours, high-quality images, and engaging graphics. Well-chosen visuals help draw user attention and reinforce your message.
Keep the infographics organised and include a CTA
Organise your infographic with headings, subheadings and lists. This will create a logical flow so the reader can easily understand your message. Also, use a call to action to encourage the audience to engage and share the infographic or visit your website for more information.
Frequently Asked Questions
How can you make an infographic?
There are many tools you can use, including Venngage, Canva, and Infogram. In fact, most of these websites have templates that can be very helpful in making the design easier.
How do I know what data to include in my infographic?
Only the most relevant and impactful data to your main message should be included. Identify key statistics or insights that are interesting and add value for the audience.
Can infographics benefit SEO?
Yes, infographics can enhance SEO when shared online. They generate backlinks and shares on social media platforms that can increase the visibility of your website and drive more traffic.
How long should an infographic be?
Infographics should be short and focused, and if possible, they should fit the screen size. The content should be long enough to display the message without bombarding the audience with too much information.
Conclusion
Every brand has a marketing strategy and a social media strategy because it is always looking to enhance user perception of its brand. A complete and concise brand message is only effective when presented well in front of consumers. The easiest but most appealing way to do that is to create engaging infographic designs to display your brand messages. Brand messages with infographics are an effective communication strategy for your business that increases brand visibility and user engagement.
Frequently Asked Questions
How can you make an infographic?
There are many tools you can use, including Venngage, Canva, and Infogram. In fact, most of these websites have templates that can be very helpful in making the design easier.
How do I know what data to include in my infographic?
Only the most relevant and impactful data to your main message should be included. Identify key statistics or insights that are interesting and add value for the audience.
Can infographics benefit SEO?
Yes, infographics can enhance SEO when shared online. They generate backlinks and shares on social media platforms that can increase the visibility of your website and drive more traffic.
How long should an infographic be?
Infographics should be short and focused, and if possible, they should fit the screen size. The content should be long enough to display the message without bombarding the audience with too much information.
Conclusion
Every brand has a marketing strategy and a social media strategy because it is always looking to enhance user perception of its brand. A complete and concise brand message is only effective when presented well in front of consumers. The easiest but most appealing way to do that is to create engaging infographic designs to display your brand messages. Brand messages with infographics are an effective communication strategy for your business that increases brand visibility and user engagement.
Frequently Asked Questions
How can you make an infographic?
There are many tools you can use, including Venngage, Canva, and Infogram. In fact, most of these websites have templates that can be very helpful in making the design easier.
How do I know what data to include in my infographic?
Only the most relevant and impactful data to your main message should be included. Identify key statistics or insights that are interesting and add value for the audience.
Can infographics benefit SEO?
Yes, infographics can enhance SEO when shared online. They generate backlinks and shares on social media platforms that can increase the visibility of your website and drive more traffic.
How long should an infographic be?
Infographics should be short and focused, and if possible, they should fit the screen size. The content should be long enough to display the message without bombarding the audience with too much information.
Conclusion
Every brand has a marketing strategy and a social media strategy because it is always looking to enhance user perception of its brand. A complete and concise brand message is only effective when presented well in front of consumers. The easiest but most appealing way to do that is to create engaging infographic designs to display your brand messages. Brand messages with infographics are an effective communication strategy for your business that increases brand visibility and user engagement.
ARTICLE #99
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Work with us
Click to copy
work@for.co
FOR® Industries
- FOR® Brand. FOR® Future.
We’re remote-first — with strategic global hubs
Click to copy
Helsinki, FIN
info@for.fi
Click to copy
New York, NY
ny@for.co
Click to copy
Miami, FL
mia@for.co
Click to copy
Dubai, UAE
uae@for.co
Click to copy
Kyiv, UA
kyiv@for.co
Click to copy
Lagos, NG
lagos@for.ng
Copyright © 2024 FOR®
Work with us
Click to copy
work@for.co
FOR® Industries
We’re remote-first — with strategic global hubs
Click to copy
Helsinki, FIN
hel@for.co
Click to copy
New York, NY
ny@for.co
Click to copy
Miami, FL
mia@for.co
Click to copy
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uae@for.co
Click to copy
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Click to copy
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Copyright © 2024 FOR®