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Infographic Design
Brand Communication
Visual Storytelling
Digital Marketing
Data Visualization
Infographic Design
Brand Communication
Visual Storytelling
Digital Marketing
Data Visualization
ARTICLE #99
The use of infographics in communicating your brand message
Infographic Design
Brand Communication
Visual Storytelling
Digital Marketing
Data Visualization
Infographic Design
Brand Communication
Visual Storytelling
Digital Marketing
Data Visualization
Data Visualization
Written by:
2 min read
Updated on: August 26, 2024
Toni Hukkanen
Head of Design
Creative Direction, Brand Direction
Toni Hukkanen
Head of Design
Creative Direction, Brand Direction
Text-heavy content can wear out even the most dedicated reader. That’s where infographics step in with a splash of colour and some real substance. By blending data, clever visuals, and short bursts of text, infographics can add fresh energy to your brand communication. They pull in attention, pique curiosity, and help your audience latch onto the key ideas without wading through pages of paragraphs.
Let's look at how infographics can reinforce your brand message, explore a few styles you can try, and share practical pointers to keep your content both approachable and memorable.
Text-heavy content can wear out even the most dedicated reader. That’s where infographics step in with a splash of colour and some real substance. By blending data, clever visuals, and short bursts of text, infographics can add fresh energy to your brand communication. They pull in attention, pique curiosity, and help your audience latch onto the key ideas without wading through pages of paragraphs.
Let's look at how infographics can reinforce your brand message, explore a few styles you can try, and share practical pointers to keep your content both approachable and memorable.
How are infographics beneficial for your brand message?
How are infographics beneficial for your brand message?
An infographic is basically a visual snapshot of information—be it a set of stats or a step-by-step guide. When done thoughtfully, it can bring your brand communication to life quicker than you can say “spreadsheet meltdown.” By turning key data into something people can see and grasp at a glance, you’ll help your message stick.
1. Taps into our storytelling instincts
People love stories—no surprise there. Good storytelling, even in a visual format, quickly draws the 90% audience in and makes your brand message feel more tangible. Infographics simplify complex concepts into short narratives, helping viewers connect with your brand on a personal level.
2. Makes complicated concepts easier to grasp
Visual storytelling can transform tricky data or confusing processes into something anyone can understand. A well-crafted chart or a simple diagram can help your audience see patterns, relationships, and outcomes at a glance. Rather than losing people halfway through a dull presentation, infographics help retain 65% of information and give them a clear path to the key details.
3. Strengthens recall
People tend to remember images far more easily than lines of text. Researchers suggest that pictures zip into our brains much faster, helping us hang onto what’s important. By weaving charts, graphics, or illustrations into your brand communication, you give your audience a mental shortcut to your message—one that’s likely to stick well after they’ve scrolled past.
4. Turns data into stories
Bare numbers can feel like a maths exam. A well-chosen infographic—using charts, tables, or icons—transforms bland figures into a visual storyline that highlights what truly matters. This is worth considering if you want people to see why your data counts, instead of yawning their way through another spreadsheet.
An infographic is basically a visual snapshot of information—be it a set of stats or a step-by-step guide. When done thoughtfully, it can bring your brand communication to life quicker than you can say “spreadsheet meltdown.” By turning key data into something people can see and grasp at a glance, you’ll help your message stick.
1. Taps into our storytelling instincts
People love stories—no surprise there. Good storytelling, even in a visual format, quickly draws the 90% audience in and makes your brand message feel more tangible. Infographics simplify complex concepts into short narratives, helping viewers connect with your brand on a personal level.
2. Makes complicated concepts easier to grasp
Visual storytelling can transform tricky data or confusing processes into something anyone can understand. A well-crafted chart or a simple diagram can help your audience see patterns, relationships, and outcomes at a glance. Rather than losing people halfway through a dull presentation, infographics help retain 65% of information and give them a clear path to the key details.
3. Strengthens recall
People tend to remember images far more easily than lines of text. Researchers suggest that pictures zip into our brains much faster, helping us hang onto what’s important. By weaving charts, graphics, or illustrations into your brand communication, you give your audience a mental shortcut to your message—one that’s likely to stick well after they’ve scrolled past.
4. Turns data into stories
Bare numbers can feel like a maths exam. A well-chosen infographic—using charts, tables, or icons—transforms bland figures into a visual storyline that highlights what truly matters. This is worth considering if you want people to see why your data counts, instead of yawning their way through another spreadsheet.
Types of infographics
Not every infographic looks or functions the same. Some focus on comparing products, while others reveal numerical data that are crucial for digital marketing. Below are a few popular styles.
Statistical infographics
These are all about numbers, usually taking the form of bar graphs, pie charts, or line charts. They’re perfect for showcasing survey outcomes, performance metrics, or market research. If you need a snapshot of data-driven insights—say, monthly web traffic or user demographics—a statistical infographic can communicate them neatly.
Comparison infographics
Comparison infographics are perfect when you want to highlight how you stand out from the crowd. By placing features, benefits, or solutions side by side, you give people a quick chance to spot the differences. It’s a subtle yet effective way to spotlight your brand’s angle, without resorting to heavy-handed pitches.
Informational infographics
Sometimes, you simply want to share quick facts, best practices, or short guides. Informational infographics break down a topic into digestible bites, using icons or small chunks of text. They can be a solid fit for newsletters, educational content, or quick social media posts that emphasise brand communication.
Timeline infographics
These showcase events in chronological order, which adds a narrative flow to your brand communication. It could be a look back at your company’s history or the process of how your product evolved. If you want readers to see progress over time—like milestones in a project—timeline infographics do an excellent job of visually highlighting each step.
Not every infographic looks or functions the same. Some focus on comparing products, while others reveal numerical data that are crucial for digital marketing. Below are a few popular styles.
Statistical infographics
These are all about numbers, usually taking the form of bar graphs, pie charts, or line charts. They’re perfect for showcasing survey outcomes, performance metrics, or market research. If you need a snapshot of data-driven insights—say, monthly web traffic or user demographics—a statistical infographic can communicate them neatly.
Comparison infographics
Comparison infographics are perfect when you want to highlight how you stand out from the crowd. By placing features, benefits, or solutions side by side, you give people a quick chance to spot the differences. It’s a subtle yet effective way to spotlight your brand’s angle, without resorting to heavy-handed pitches.
Informational infographics
Sometimes, you simply want to share quick facts, best practices, or short guides. Informational infographics break down a topic into digestible bites, using icons or small chunks of text. They can be a solid fit for newsletters, educational content, or quick social media posts that emphasise brand communication.
Timeline infographics
These showcase events in chronological order, which adds a narrative flow to your brand communication. It could be a look back at your company’s history or the process of how your product evolved. If you want readers to see progress over time—like milestones in a project—timeline infographics do an excellent job of visually highlighting each step.
How do infographics enhance brand messages?
Sure, pretty visuals are nice, but do they actually help convey your brand message? The quick answer is yes, in more ways than one.
1. Visibility in digital marketing
Infographics can be shared across social media, blogs, and email newsletters—amplifying your reach. Their visual spark often leads to more clicks, comments, and shares, extending your audience’s engagement. As your content travels farther, your brand message reaches a wider stage.
2. Building trust with customers
Trust is built over time, but clear communication helps speed up the process. By using visuals that are straightforward, you show you value clarity and honesty. Infographics that address common questions or break down complicated processes can demonstrate that you understand what your customers care about. This approach also supports brand communication that feels supportive rather than overwhelming.
3. Strengthening internal communication
It’s easy to assume that brand communication stops at your audience’s door, but employees need clarity too. Internal infographics—like those used in staff presentations or internal newsletters—help your team grasp the main points of a product update or a new strategy quickly. The less time spent deciphering the endless text, the more time they can spend actually putting those updates into action.
Sure, pretty visuals are nice, but do they actually help convey your brand message? The quick answer is yes, in more ways than one.
1. Visibility in digital marketing
Infographics can be shared across social media, blogs, and email newsletters—amplifying your reach. Their visual spark often leads to more clicks, comments, and shares, extending your audience’s engagement. As your content travels farther, your brand message reaches a wider stage.
2. Building trust with customers
Trust is built over time, but clear communication helps speed up the process. By using visuals that are straightforward, you show you value clarity and honesty. Infographics that address common questions or break down complicated processes can demonstrate that you understand what your customers care about. This approach also supports brand communication that feels supportive rather than overwhelming.
3. Strengthening internal communication
It’s easy to assume that brand communication stops at your audience’s door, but employees need clarity too. Internal infographics—like those used in staff presentations or internal newsletters—help your team grasp the main points of a product update or a new strategy quickly. The less time spent deciphering the endless text, the more time they can spend actually putting those updates into action.
How to create engaging infographics?
Before you fire up Canva or Venngage, here are some suggestions to ensure you produce something that adds genuine value to your brand communication.
1. Zero in on one clear message
Try not to jam every last detail into a single infographic. Choose a single focus—like a standout data set, a brilliant product feature, or a timeline of milestones—and build around it. This streamlined approach keeps your design easy on the eyes, so viewers don’t get lost in a clutter of competing ideas.
2. Keep it visually neat
Nobody wants to decipher an overly busy or chaotic design. Aim for a layout that’s easy on the eyes: legible fonts, consistent colour palettes, and logical spacing between elements. Avoid complicated jargon or messy text blocks. If someone can glance at your infographic and instantly know what it’s about, you’re on the right track.
3. Choose visuals that reinforce your theme
Pick visuals that suit your subject matter. If you’re explaining a process, use arrows, icons, or simple illustrations. For data-heavy content, stick to graphs or charts that reveal trends. It’s all about helping the audience see, not just read, your brand message.
4. Organise with headings and subheadings
Break down your infographic into sections with clear headings or subheadings. Readers should be able to scan from top to bottom without confusion. Bullet points can be useful too, but only if they help summarise the essence of each portion. Too many bullets and your infographic might start to look like a shopping list.
5. Include a friendly call to action (CTA)
Once you’ve caught someone’s attention, don’t let them wander off. A snappy prompt—like “Share this infographic” or “Visit our site for more”—keeps the conversation rolling. Place it where the reader naturally wraps up (often near the bottom) and keep it brief. Most folks appreciate a clear invitation when they’re already interested.
Before you fire up Canva or Venngage, here are some suggestions to ensure you produce something that adds genuine value to your brand communication.
1. Zero in on one clear message
Try not to jam every last detail into a single infographic. Choose a single focus—like a standout data set, a brilliant product feature, or a timeline of milestones—and build around it. This streamlined approach keeps your design easy on the eyes, so viewers don’t get lost in a clutter of competing ideas.
2. Keep it visually neat
Nobody wants to decipher an overly busy or chaotic design. Aim for a layout that’s easy on the eyes: legible fonts, consistent colour palettes, and logical spacing between elements. Avoid complicated jargon or messy text blocks. If someone can glance at your infographic and instantly know what it’s about, you’re on the right track.
3. Choose visuals that reinforce your theme
Pick visuals that suit your subject matter. If you’re explaining a process, use arrows, icons, or simple illustrations. For data-heavy content, stick to graphs or charts that reveal trends. It’s all about helping the audience see, not just read, your brand message.
4. Organise with headings and subheadings
Break down your infographic into sections with clear headings or subheadings. Readers should be able to scan from top to bottom without confusion. Bullet points can be useful too, but only if they help summarise the essence of each portion. Too many bullets and your infographic might start to look like a shopping list.
5. Include a friendly call to action (CTA)
Once you’ve caught someone’s attention, don’t let them wander off. A snappy prompt—like “Share this infographic” or “Visit our site for more”—keeps the conversation rolling. Place it where the reader naturally wraps up (often near the bottom) and keep it brief. Most folks appreciate a clear invitation when they’re already interested.
Frequently Asked Questions
How can you make an infographic?
Plenty of user-friendly tools make the process painless. Venngage, Canva, and Infogram each offer templates you can customise to reflect your brand style. You don’t need advanced design skills—just a clear sense of your message and a consistent approach to visuals.
How do I know what data to include in my infographic?
Stick to what’s most relevant and helpful. Identify key statistics, survey results, or research findings that genuinely add value for your audience. There’s no need to pile on random numbers; keep your focus on what supports your main idea.
Can infographics benefit SEO?
They can, especially when people share them far and wide. Infographics often attract backlinks from other sites and spark extra traction on social platforms, both of which can boost your website’s visibility. Over time, you might even see your search ranking climb as more folks link back to your content.
How long should an infographic be?
Ideally, short enough to fit on a single screen without forcing endless scrolling. Remember: the goal is the quick absorption of information. If you have a lot of content, consider breaking it into sections or creating a mini-series of related infographics.
Conclusion
Infographics do more than dress up your data—they grab your audience’s attention and spark real interest in your brand’s story. When you balance sharp visuals with concise text, you cut through the clutter and let your most important points shine. Whether you’re highlighting survey results, guiding readers through a process, or revealing a bit of brand lore, a well-created infographic helps your message stick. By shaping complex information into a relatable mini-narrative, you forge a stronger connection that people will remember—and maybe pass along. Give it a try and see how a single, well-placed image can refresh your entire approach.
Frequently Asked Questions
How can you make an infographic?
Plenty of user-friendly tools make the process painless. Venngage, Canva, and Infogram each offer templates you can customise to reflect your brand style. You don’t need advanced design skills—just a clear sense of your message and a consistent approach to visuals.
How do I know what data to include in my infographic?
Stick to what’s most relevant and helpful. Identify key statistics, survey results, or research findings that genuinely add value for your audience. There’s no need to pile on random numbers; keep your focus on what supports your main idea.
Can infographics benefit SEO?
They can, especially when people share them far and wide. Infographics often attract backlinks from other sites and spark extra traction on social platforms, both of which can boost your website’s visibility. Over time, you might even see your search ranking climb as more folks link back to your content.
How long should an infographic be?
Ideally, short enough to fit on a single screen without forcing endless scrolling. Remember: the goal is the quick absorption of information. If you have a lot of content, consider breaking it into sections or creating a mini-series of related infographics.
Conclusion
Infographics do more than dress up your data—they grab your audience’s attention and spark real interest in your brand’s story. When you balance sharp visuals with concise text, you cut through the clutter and let your most important points shine. Whether you’re highlighting survey results, guiding readers through a process, or revealing a bit of brand lore, a well-created infographic helps your message stick. By shaping complex information into a relatable mini-narrative, you forge a stronger connection that people will remember—and maybe pass along. Give it a try and see how a single, well-placed image can refresh your entire approach.
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Work with us
Click to copy
work@for.co
- FOR® Brand. FOR® Future.
We’re remote-first — with strategic global hubs
Click to copy
Helsinki, FIN
info@for.fi
Click to copy
New York, NY
ny@for.co
Click to copy
Miami, FL
mia@for.co
Click to copy
Dubai, UAE
uae@for.co
Click to copy
Kyiv, UA
kyiv@for.co
Click to copy
Lagos, NG
lagos@for.ng
Copyright © 2024 FOR®
Work with us
Click to copy
work@for.co
We’re remote-first — with strategic global hubs
Click to copy
Helsinki, FIN
hel@for.co
Click to copy
New York, NY
ny@for.co
Click to copy
Miami, FL
mia@for.co
Click to copy
Dubai, UAE
uae@for.co
Click to copy
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Click to copy
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Copyright © 2024 FOR®