Book a Call
Lo-Fi Content
Marketing Trends
User-Generated Content
Brand Strategy
Raw Content
ARTICLE #96
What is Lo-Fi content and how should brands approach it?
Lo-Fi Content
Marketing Trends
User-Generated Content
Brand Strategy
Raw Content
Written by:
5 min read
Updated on: August 22, 2024
Toni Hukkanen
Head of Design
Creative Direction, Brand Direction
Toni Hukkanen
Head of Design
Creative Direction, Brand Direction
Toni Hukkanen
Head of Design
Creative Direction, Brand Direction
You might have noticed Zara’s latest campaign collection photos, in which models are seen shooting content on their phones. This is a clear example of how brands now implement lo-fi content as a core part of their social media marketing. Zara isn't the only brand that has adopted this strategy; Chipotle, Loewe, Lego, and many others have also jumped into the trend.
Brands are often advised to be authentic when marketing, and there's nothing more genuine than lo-fi content shot on your phone and uploaded straight to social media platforms without a big budget or expensive gear. It is a low-cost, high-impact strategy that startups can use to test and grow their social media audience.
Neil Patel mentioned, lo-fi content, on average, got 34.04% more likes and 18.52% more comments across 3000 business accounts on Instagram and TikTok. As the lo-fi trend takes off, let's find out the reason for its popularity and how brands should approach it for their success.
You might have noticed Zara’s latest campaign collection photos, in which models are seen shooting content on their phones. This is a clear example of how brands now implement lo-fi content as a core part of their social media marketing. Zara isn't the only brand that has adopted this strategy; Chipotle, Loewe, Lego, and many others have also jumped into the trend.
Brands are often advised to be authentic when marketing, and there's nothing more genuine than lo-fi content shot on your phone and uploaded straight to social media platforms without a big budget or expensive gear. It is a low-cost, high-impact strategy that startups can use to test and grow their social media audience.
Neil Patel mentioned, lo-fi content, on average, got 34.04% more likes and 18.52% more comments across 3000 business accounts on Instagram and TikTok. As the lo-fi trend takes off, let's find out the reason for its popularity and how brands should approach it for their success.
You might have noticed Zara’s latest campaign collection photos, in which models are seen shooting content on their phones. This is a clear example of how brands now implement lo-fi content as a core part of their social media marketing. Zara isn't the only brand that has adopted this strategy; Chipotle, Loewe, Lego, and many others have also jumped into the trend.
Brands are often advised to be authentic when marketing, and there's nothing more genuine than lo-fi content shot on your phone and uploaded straight to social media platforms without a big budget or expensive gear. It is a low-cost, high-impact strategy that startups can use to test and grow their social media audience.
Neil Patel mentioned, lo-fi content, on average, got 34.04% more likes and 18.52% more comments across 3000 business accounts on Instagram and TikTok. As the lo-fi trend takes off, let's find out the reason for its popularity and how brands should approach it for their success.
What is Lo-Fi content?
What is Lo-Fi content?
What is Lo-Fi content?
You have probably heard of lo-fi music, which is characterised by intentional imperfections such as low-quality recordings or misplayed notes. On social media, lo-fi, an abbreviated form of low fidelity, refers to short-form videos or photos with a DIY feel and little to no editing.
Studies show that Gen Z and millennials have perfection fatigue, and 79% of people aged 13 to 36 are sick of seeing polished images in ads, while 88% of people like it when others display their imperfections and flaws.
Also, the algorithms of TikTok and Instagram favour content with the potential to generate high engagement. Lo-fi posts are often seen as more real and shareable and perform way better because this type of content feels and looks more authentic and less glossy as compared to traditional branded social content.
You have probably heard of lo-fi music, which is characterised by intentional imperfections such as low-quality recordings or misplayed notes. On social media, lo-fi, an abbreviated form of low fidelity, refers to short-form videos or photos with a DIY feel and little to no editing.
Studies show that Gen Z and millennials have perfection fatigue, and 79% of people aged 13 to 36 are sick of seeing polished images in ads, while 88% of people like it when others display their imperfections and flaws.
Also, the algorithms of TikTok and Instagram favour content with the potential to generate high engagement. Lo-fi posts are often seen as more real and shareable and perform way better because this type of content feels and looks more authentic and less glossy as compared to traditional branded social content.
You have probably heard of lo-fi music, which is characterised by intentional imperfections such as low-quality recordings or misplayed notes. On social media, lo-fi, an abbreviated form of low fidelity, refers to short-form videos or photos with a DIY feel and little to no editing.
Studies show that Gen Z and millennials have perfection fatigue, and 79% of people aged 13 to 36 are sick of seeing polished images in ads, while 88% of people like it when others display their imperfections and flaws.
Also, the algorithms of TikTok and Instagram favour content with the potential to generate high engagement. Lo-fi posts are often seen as more real and shareable and perform way better because this type of content feels and looks more authentic and less glossy as compared to traditional branded social content.
Why is Lo-Fi content so popular?
Gen Zers are more inspired by creators who act, look, and live like they do. That's why real people are able to deliver trusted influence to viewers as opposed to celebrities. Lo-fi content has now become the solution for brands that want to meet customers where they experience no risk of them swapping away and for creators to protect their authenticity.
The new generation is fully aware of the commercial underpinnings of influencer partnerships. They know the clear difference between authentic branded content and scripted endorsement and are already calling out influencer partnerships that seem overly promotional, misaligned or transactional. Lo-fi content offers the following benefits.
Presents imperfections as a style
Background noise, grainy visuals, and unpolished editing are part of the charm of lo-fi content. These imperfections give content a raw, unfiltered feel that contrasts with the sometimes artificial and highly polished nature of other content. Audiences are tired of overly produced content and want something more approachable and genuine.
Minimal production value
Lo-fi content is simple and doesn't involve any extensive production. Basic tools like smartphones or simple cameras are used by creators to produce content. This minimalistic approach has made content easily accessible and relatable, as it mirrors the everyday experiences of its audience.
It’s authentic and relatable
This generation loves content that reflects real life with all its spontaneity and imperfections. Those unscripted moments, genuine emotions, and candid
interactions are what people look for instead of staged ones. So, lo-fi content is also popular because viewers find it authentic and relatable.
Gen Zers are more inspired by creators who act, look, and live like they do. That's why real people are able to deliver trusted influence to viewers as opposed to celebrities. Lo-fi content has now become the solution for brands that want to meet customers where they experience no risk of them swapping away and for creators to protect their authenticity.
The new generation is fully aware of the commercial underpinnings of influencer partnerships. They know the clear difference between authentic branded content and scripted endorsement and are already calling out influencer partnerships that seem overly promotional, misaligned or transactional. Lo-fi content offers the following benefits.
Presents imperfections as a style
Background noise, grainy visuals, and unpolished editing are part of the charm of lo-fi content. These imperfections give content a raw, unfiltered feel that contrasts with the sometimes artificial and highly polished nature of other content. Audiences are tired of overly produced content and want something more approachable and genuine.
Minimal production value
Lo-fi content is simple and doesn't involve any extensive production. Basic tools like smartphones or simple cameras are used by creators to produce content. This minimalistic approach has made content easily accessible and relatable, as it mirrors the everyday experiences of its audience.
It’s authentic and relatable
This generation loves content that reflects real life with all its spontaneity and imperfections. Those unscripted moments, genuine emotions, and candid
interactions are what people look for instead of staged ones. So, lo-fi content is also popular because viewers find it authentic and relatable.
Gen Zers are more inspired by creators who act, look, and live like they do. That's why real people are able to deliver trusted influence to viewers as opposed to celebrities. Lo-fi content has now become the solution for brands that want to meet customers where they experience no risk of them swapping away and for creators to protect their authenticity.
The new generation is fully aware of the commercial underpinnings of influencer partnerships. They know the clear difference between authentic branded content and scripted endorsement and are already calling out influencer partnerships that seem overly promotional, misaligned or transactional. Lo-fi content offers the following benefits.
Presents imperfections as a style
Background noise, grainy visuals, and unpolished editing are part of the charm of lo-fi content. These imperfections give content a raw, unfiltered feel that contrasts with the sometimes artificial and highly polished nature of other content. Audiences are tired of overly produced content and want something more approachable and genuine.
Minimal production value
Lo-fi content is simple and doesn't involve any extensive production. Basic tools like smartphones or simple cameras are used by creators to produce content. This minimalistic approach has made content easily accessible and relatable, as it mirrors the everyday experiences of its audience.
It’s authentic and relatable
This generation loves content that reflects real life with all its spontaneity and imperfections. Those unscripted moments, genuine emotions, and candid
interactions are what people look for instead of staged ones. So, lo-fi content is also popular because viewers find it authentic and relatable.
What are the popular forms of Lo-Fi content?
Brands usually share lo-fi content via different social media channels such as Twitter, TikTok, Instagram, and Facebook. This content can take different forms depending on the platform; some popular ones are mentioned below.
Day-in-the-life vlogs
People love watching relatable content. These vlogs invite viewers into the daily routines of people who build a genuine, personal connection. These vlogs can be about a skincare routine, workout session, or morning coffee. Your brand can partner with influencers for these types of videos to show how your products naturally fit into everyday routines.
Get Ready With Me (GRWM) videos
GRWM videos are common on TikTok in beauty and lifestyle niches. In these videos people share their beauty routines in the form of makeup, skincare, or hair care, while chatting about their personal stories or days.
TikTok trends
TikTok trends are fast-moving and constantly changing, but it is definitely a goldmine for lo-fi content. These trends can be a viral sound, a challenge, or a dance. You can also generate content that aligns with your brand and these trends to tap into the buzz.
Food taste tests
Whether it is a mukbang or an ASMR video, food taste tests are another hit in the lo-fi content world. People are obsessed with watching others try new foods especially when they see real and unscripted reactions.
Try-on hauls
These are famous in the fashion industry, and people like to see how clothes look on real bodies. In this form of lo-fi content, people simply film themselves trying on different outfits to give viewers a real sense of how the clothes feel and fit.
Brands usually share lo-fi content via different social media channels such as Twitter, TikTok, Instagram, and Facebook. This content can take different forms depending on the platform; some popular ones are mentioned below.
Day-in-the-life vlogs
People love watching relatable content. These vlogs invite viewers into the daily routines of people who build a genuine, personal connection. These vlogs can be about a skincare routine, workout session, or morning coffee. Your brand can partner with influencers for these types of videos to show how your products naturally fit into everyday routines.
Get Ready With Me (GRWM) videos
GRWM videos are common on TikTok in beauty and lifestyle niches. In these videos people share their beauty routines in the form of makeup, skincare, or hair care, while chatting about their personal stories or days.
TikTok trends
TikTok trends are fast-moving and constantly changing, but it is definitely a goldmine for lo-fi content. These trends can be a viral sound, a challenge, or a dance. You can also generate content that aligns with your brand and these trends to tap into the buzz.
Food taste tests
Whether it is a mukbang or an ASMR video, food taste tests are another hit in the lo-fi content world. People are obsessed with watching others try new foods especially when they see real and unscripted reactions.
Try-on hauls
These are famous in the fashion industry, and people like to see how clothes look on real bodies. In this form of lo-fi content, people simply film themselves trying on different outfits to give viewers a real sense of how the clothes feel and fit.
Brands usually share lo-fi content via different social media channels such as Twitter, TikTok, Instagram, and Facebook. This content can take different forms depending on the platform; some popular ones are mentioned below.
Day-in-the-life vlogs
People love watching relatable content. These vlogs invite viewers into the daily routines of people who build a genuine, personal connection. These vlogs can be about a skincare routine, workout session, or morning coffee. Your brand can partner with influencers for these types of videos to show how your products naturally fit into everyday routines.
Get Ready With Me (GRWM) videos
GRWM videos are common on TikTok in beauty and lifestyle niches. In these videos people share their beauty routines in the form of makeup, skincare, or hair care, while chatting about their personal stories or days.
TikTok trends
TikTok trends are fast-moving and constantly changing, but it is definitely a goldmine for lo-fi content. These trends can be a viral sound, a challenge, or a dance. You can also generate content that aligns with your brand and these trends to tap into the buzz.
Food taste tests
Whether it is a mukbang or an ASMR video, food taste tests are another hit in the lo-fi content world. People are obsessed with watching others try new foods especially when they see real and unscripted reactions.
Try-on hauls
These are famous in the fashion industry, and people like to see how clothes look on real bodies. In this form of lo-fi content, people simply film themselves trying on different outfits to give viewers a real sense of how the clothes feel and fit.
How to create Lo-Fi content?
Studies show that lo-fi content performs better than hi-fi content in terms of reach, engagement, and views across all platforms. The audience enjoys and engages more with content that has a higher ROI, aligns authentically with brands, and allows creators more freedom. Here is how you can achieve all this by creating lo-fi content.
Make your smartphone your cameraman
You can accomplish so much these days with the help of a smartphone. It is easy to film lo-fi content without expensive equipment or a crew to help.
Create your own lo-fi videos in a distracted way to make it feel more like behind the scenes stories. You can also create videos of yourself in your workspace without overthinking how they will look when you upload them to social media.
Use common people, not actors
Some people enjoy seeing their favourite celebrities featured in the newest ad campaign of a company, but many customers would rather prefer seeing someone just like them.
Instead of featuring actors, cast common people in your lo-fi content to build stronger relationships between your startup and its target audience.
Keep it simple
The most essential aspect of lo-fi content is simplicity. You might not want to drive yourself crazy thinking about capturing something high-budget with a full crew and cast. Instead, reduce this overcomplication by keeping your content simple.
Tutorials, Q&A sessions, and even daily life stories can be filmed as lo-fi content.
Cover events near you
If you want to portray your brand as relatable and down to earth, you should remember that many are interested in local events. So, research what is happening in your area because you can’t guarantee that people will sit and watch a Facebook Live from your business if their newsfeed is already flooded with posts about whatever is going on.
Be unafraid of imperfection
The public doesn't look for perfection anymore. They want to see what things look like in real life before they decide or give an opinion. If it's about your service or product, they want to see how it appears in a candid light, how it appears through a smartphone camera, and how people like them would use it.
So, with lo-fi content you don't need to shy away from your customers about things you are working on.
Studies show that lo-fi content performs better than hi-fi content in terms of reach, engagement, and views across all platforms. The audience enjoys and engages more with content that has a higher ROI, aligns authentically with brands, and allows creators more freedom. Here is how you can achieve all this by creating lo-fi content.
Make your smartphone your cameraman
You can accomplish so much these days with the help of a smartphone. It is easy to film lo-fi content without expensive equipment or a crew to help.
Create your own lo-fi videos in a distracted way to make it feel more like behind the scenes stories. You can also create videos of yourself in your workspace without overthinking how they will look when you upload them to social media.
Use common people, not actors
Some people enjoy seeing their favourite celebrities featured in the newest ad campaign of a company, but many customers would rather prefer seeing someone just like them.
Instead of featuring actors, cast common people in your lo-fi content to build stronger relationships between your startup and its target audience.
Keep it simple
The most essential aspect of lo-fi content is simplicity. You might not want to drive yourself crazy thinking about capturing something high-budget with a full crew and cast. Instead, reduce this overcomplication by keeping your content simple.
Tutorials, Q&A sessions, and even daily life stories can be filmed as lo-fi content.
Cover events near you
If you want to portray your brand as relatable and down to earth, you should remember that many are interested in local events. So, research what is happening in your area because you can’t guarantee that people will sit and watch a Facebook Live from your business if their newsfeed is already flooded with posts about whatever is going on.
Be unafraid of imperfection
The public doesn't look for perfection anymore. They want to see what things look like in real life before they decide or give an opinion. If it's about your service or product, they want to see how it appears in a candid light, how it appears through a smartphone camera, and how people like them would use it.
So, with lo-fi content you don't need to shy away from your customers about things you are working on.
Studies show that lo-fi content performs better than hi-fi content in terms of reach, engagement, and views across all platforms. The audience enjoys and engages more with content that has a higher ROI, aligns authentically with brands, and allows creators more freedom. Here is how you can achieve all this by creating lo-fi content.
Make your smartphone your cameraman
You can accomplish so much these days with the help of a smartphone. It is easy to film lo-fi content without expensive equipment or a crew to help.
Create your own lo-fi videos in a distracted way to make it feel more like behind the scenes stories. You can also create videos of yourself in your workspace without overthinking how they will look when you upload them to social media.
Use common people, not actors
Some people enjoy seeing their favourite celebrities featured in the newest ad campaign of a company, but many customers would rather prefer seeing someone just like them.
Instead of featuring actors, cast common people in your lo-fi content to build stronger relationships between your startup and its target audience.
Keep it simple
The most essential aspect of lo-fi content is simplicity. You might not want to drive yourself crazy thinking about capturing something high-budget with a full crew and cast. Instead, reduce this overcomplication by keeping your content simple.
Tutorials, Q&A sessions, and even daily life stories can be filmed as lo-fi content.
Cover events near you
If you want to portray your brand as relatable and down to earth, you should remember that many are interested in local events. So, research what is happening in your area because you can’t guarantee that people will sit and watch a Facebook Live from your business if their newsfeed is already flooded with posts about whatever is going on.
Be unafraid of imperfection
The public doesn't look for perfection anymore. They want to see what things look like in real life before they decide or give an opinion. If it's about your service or product, they want to see how it appears in a candid light, how it appears through a smartphone camera, and how people like them would use it.
So, with lo-fi content you don't need to shy away from your customers about things you are working on.
How should brands approach Lo-Fi content?
Lo-fi content doesn't mean you have to put little effort into creating content. It also doesn't declare your content less strategic or thoughtful. If you are planning to integrate lo-fi content into your brand, check out these methods to be successful while keeping your audience engaged and entertained.
Jump on trends aligning with your brand
You need to understand what's trending. Keep an eye on memes, challenges, or viral trends to find creative ways to align them with your brand. For example, if a new beauty product is on trend and fits your brand, create a video to add that challenge while showing your product.
Create UGC
To show your brand is reliable and authentic, you should create UGC. You can ask your customers to create and share their own content featuring your product or brand in the form of reviews, creative posts, or testimonials to showcase their experience.
Humanise your brand
Humanising your brand is important, and lo-fi content helps achieve this. You can share behind-the-scenes glimpses of your company, introduce team members, or show the human side of your brand. You can post casual office moments, daily operations, and personal stories from staff.
Prefer authenticity over perfection
Lo-fi content prioritises authenticity over perfection. So, instead of focusing on being perfect, you have to present your brand as authentic and genuine. Your audience will definitely appreciate your content if it feels real and unfiltered.
Engage with niche audiences
If you want to target niche audiences, create lo-fi content by identifying specific groups within your broader audience who have unique needs and interests. You can join niche communities, participate in relevant discussions, or highlight different aspects of your products.
Partner with influencers driving trends
It is risky to share your brand platform with someone else, but you need to gain assistance from influencers and creators who are masters of lo-fi content. Engage and partner with them on different trends to gain long-term benefits for your brand.
Never stop testing
Lo-fi content might change with trends, but one thing that will remain constant is simplicity. If you want to stay relevant and effective in your industry, continuously test and experiment with different types of formats, content, and strategies. Monitor the performance of your content to gain insights and adjust your approach to offer the best to your audience.
Lo-fi content doesn't mean you have to put little effort into creating content. It also doesn't declare your content less strategic or thoughtful. If you are planning to integrate lo-fi content into your brand, check out these methods to be successful while keeping your audience engaged and entertained.
Jump on trends aligning with your brand
You need to understand what's trending. Keep an eye on memes, challenges, or viral trends to find creative ways to align them with your brand. For example, if a new beauty product is on trend and fits your brand, create a video to add that challenge while showing your product.
Create UGC
To show your brand is reliable and authentic, you should create UGC. You can ask your customers to create and share their own content featuring your product or brand in the form of reviews, creative posts, or testimonials to showcase their experience.
Humanise your brand
Humanising your brand is important, and lo-fi content helps achieve this. You can share behind-the-scenes glimpses of your company, introduce team members, or show the human side of your brand. You can post casual office moments, daily operations, and personal stories from staff.
Prefer authenticity over perfection
Lo-fi content prioritises authenticity over perfection. So, instead of focusing on being perfect, you have to present your brand as authentic and genuine. Your audience will definitely appreciate your content if it feels real and unfiltered.
Engage with niche audiences
If you want to target niche audiences, create lo-fi content by identifying specific groups within your broader audience who have unique needs and interests. You can join niche communities, participate in relevant discussions, or highlight different aspects of your products.
Partner with influencers driving trends
It is risky to share your brand platform with someone else, but you need to gain assistance from influencers and creators who are masters of lo-fi content. Engage and partner with them on different trends to gain long-term benefits for your brand.
Never stop testing
Lo-fi content might change with trends, but one thing that will remain constant is simplicity. If you want to stay relevant and effective in your industry, continuously test and experiment with different types of formats, content, and strategies. Monitor the performance of your content to gain insights and adjust your approach to offer the best to your audience.
Lo-fi content doesn't mean you have to put little effort into creating content. It also doesn't declare your content less strategic or thoughtful. If you are planning to integrate lo-fi content into your brand, check out these methods to be successful while keeping your audience engaged and entertained.
Jump on trends aligning with your brand
You need to understand what's trending. Keep an eye on memes, challenges, or viral trends to find creative ways to align them with your brand. For example, if a new beauty product is on trend and fits your brand, create a video to add that challenge while showing your product.
Create UGC
To show your brand is reliable and authentic, you should create UGC. You can ask your customers to create and share their own content featuring your product or brand in the form of reviews, creative posts, or testimonials to showcase their experience.
Humanise your brand
Humanising your brand is important, and lo-fi content helps achieve this. You can share behind-the-scenes glimpses of your company, introduce team members, or show the human side of your brand. You can post casual office moments, daily operations, and personal stories from staff.
Prefer authenticity over perfection
Lo-fi content prioritises authenticity over perfection. So, instead of focusing on being perfect, you have to present your brand as authentic and genuine. Your audience will definitely appreciate your content if it feels real and unfiltered.
Engage with niche audiences
If you want to target niche audiences, create lo-fi content by identifying specific groups within your broader audience who have unique needs and interests. You can join niche communities, participate in relevant discussions, or highlight different aspects of your products.
Partner with influencers driving trends
It is risky to share your brand platform with someone else, but you need to gain assistance from influencers and creators who are masters of lo-fi content. Engage and partner with them on different trends to gain long-term benefits for your brand.
Never stop testing
Lo-fi content might change with trends, but one thing that will remain constant is simplicity. If you want to stay relevant and effective in your industry, continuously test and experiment with different types of formats, content, and strategies. Monitor the performance of your content to gain insights and adjust your approach to offer the best to your audience.
Examples of Lo-Fi content
Lo-fi strategy is not limited to making casual-looking creatives. Instead, it is about understanding the behaviour of your audience, creating channels that hold their attention, and generating relevant content. Here are a few examples of brands that have recently shifted towards lo-fi content creation.
Glossier
Glossier prioritises real stories, user-generated content, and minimalistic design. You will see their lo-fi photos and videos of people using their makeup, skincare, fragrance, and body care products.
ASOS
ASOS produces lo-fi content on Instagram to engage with its young audience with authentic and relatable posts. It shares lifestyle images, regrams customer content, and runs creative campaigns like #AsSeenOnMe.
Rhodeskin
Rhodeskin is a skincare brand founded on the principle of intentional, science-based beauty. With its high-performance ingredients and accessible skincare, Rhode features unpolished, genuine content to showcase simplicity and affordability.
Lo-fi strategy is not limited to making casual-looking creatives. Instead, it is about understanding the behaviour of your audience, creating channels that hold their attention, and generating relevant content. Here are a few examples of brands that have recently shifted towards lo-fi content creation.
Glossier
Glossier prioritises real stories, user-generated content, and minimalistic design. You will see their lo-fi photos and videos of people using their makeup, skincare, fragrance, and body care products.
ASOS
ASOS produces lo-fi content on Instagram to engage with its young audience with authentic and relatable posts. It shares lifestyle images, regrams customer content, and runs creative campaigns like #AsSeenOnMe.
Rhodeskin
Rhodeskin is a skincare brand founded on the principle of intentional, science-based beauty. With its high-performance ingredients and accessible skincare, Rhode features unpolished, genuine content to showcase simplicity and affordability.
Lo-fi strategy is not limited to making casual-looking creatives. Instead, it is about understanding the behaviour of your audience, creating channels that hold their attention, and generating relevant content. Here are a few examples of brands that have recently shifted towards lo-fi content creation.
Glossier
Glossier prioritises real stories, user-generated content, and minimalistic design. You will see their lo-fi photos and videos of people using their makeup, skincare, fragrance, and body care products.
ASOS
ASOS produces lo-fi content on Instagram to engage with its young audience with authentic and relatable posts. It shares lifestyle images, regrams customer content, and runs creative campaigns like #AsSeenOnMe.
Rhodeskin
Rhodeskin is a skincare brand founded on the principle of intentional, science-based beauty. With its high-performance ingredients and accessible skincare, Rhode features unpolished, genuine content to showcase simplicity and affordability.
Final Thoughts
As people are turning towards lo-fi content, we can safely say that the days of traditional multi-million dollar campaigns are over. Consumers have become more selective with their purchases these days, and as a result, brands that haven't invested in lo-fi content have no choice but to change with time. However, before taking bigger swings with lo-fi content, it is better to test and learn how to find the right format, tone, and timely references that align best with the audience.
As people are turning towards lo-fi content, we can safely say that the days of traditional multi-million dollar campaigns are over. Consumers have become more selective with their purchases these days, and as a result, brands that haven't invested in lo-fi content have no choice but to change with time. However, before taking bigger swings with lo-fi content, it is better to test and learn how to find the right format, tone, and timely references that align best with the audience.
As people are turning towards lo-fi content, we can safely say that the days of traditional multi-million dollar campaigns are over. Consumers have become more selective with their purchases these days, and as a result, brands that haven't invested in lo-fi content have no choice but to change with time. However, before taking bigger swings with lo-fi content, it is better to test and learn how to find the right format, tone, and timely references that align best with the audience.
ARTICLE #96
More news
Work with us
Click to copy
work@for.co
FOR® Industries
- FOR® Brand. FOR® Future.
We’re remote-first — with strategic global hubs
Click to copy
Helsinki, FIN
info@for.fi
Click to copy
New York, NY
ny@for.co
Click to copy
Miami, FL
mia@for.co
Click to copy
Dubai, UAE
uae@for.co
Click to copy
Kyiv, UA
kyiv@for.co
Click to copy
Lagos, NG
lagos@for.ng
Copyright © 2024 FOR®
Work with us
Click to copy
work@for.co
FOR® Industries
- FOR® Brand. FOR® Future.
We’re remote-first — with strategic global hubs
Click to copy
Helsinki, FIN
info@for.fi
Click to copy
New York, NY
ny@for.co
Click to copy
Miami, FL
mia@for.co
Click to copy
Dubai, UAE
uae@for.co
Click to copy
Kyiv, UA
kyiv@for.co
Click to copy
Lagos, NG
lagos@for.ng
Copyright © 2024 FOR®
Work with us
Click to copy
work@for.co
FOR® Industries
We’re remote-first — with strategic global hubs
Click to copy
Helsinki, FIN
hel@for.co
Click to copy
New York, NY
ny@for.co
Click to copy
Miami, FL
mia@for.co
Click to copy
Dubai, UAE
uae@for.co
Click to copy
Kyiv, UA
kyiv@for.co
Click to copy
Lagos, NG
lagos@for.ng
Copyright © 2024 FOR®