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Gen Alpha Marketing
Influencer trends
Personalised branding
Social media engagement
Gen Z
Gen Alpha Marketing
Influencer Trends
Personalised Branding
Social Media Engagement
Gen Z
ARTICLE #132
Why are brands shifting focus from Gen Z to Gen Alpha influencers?
Gen Alpha Marketing
Influencer trends
Personalised branding
Social media engagement
Gen Z
Gen Alpha Marketing
Influencer trends
Influencer Trends
Personalised branding
Personalised Branding
Social media engagement
Social Media Engagement
Gen Z
Written by:
5 min read
Updated on: October 31, 2023
Toni Hukkanen
Head of Design
Creative Direction, Brand Direction
Toni Hukkanen
Head of Design
Creative Direction, Brand Direction
For years, marketing teams have turned to Gen Z influencers for campaigns grounded in authenticity and social progress. However, a fresh wave of consumers—Gen Alpha—has emerged, bringing new preferences and expectations.
Brands have started building alliances with this younger crowd, mainly because research shows that around 55% of Gen Alpha already expresses interest in influencer-endorsed products. What makes Gen Alpha so enticing? In short, they are digital-savvy from birth, open to new ideas, and play an increasing role in family purchasing decisions. Winning them over now sets brands up for long-term loyalty.
For years, marketing teams have turned to Gen Z influencers for campaigns grounded in authenticity and social progress. However, a fresh wave of consumers—Gen Alpha—has emerged, bringing new preferences and expectations.
Brands have started building alliances with this younger crowd, mainly because research shows that around 55% of Gen Alpha already expresses interest in influencer-endorsed products. What makes Gen Alpha so enticing? In short, they are digital-savvy from birth, open to new ideas, and play an increasing role in family purchasing decisions. Winning them over now sets brands up for long-term loyalty.
The link between Gen Z and Gen Alpha
The link between Gen Z and Gen Alpha
Generational labels can be confusing, but understanding the differences (and similarities) between Gen Z and Gen Alpha helps clarify why brands—and society at large—are paying close attention. Let’s take a closer look at each group’s defining traits, then see how their preferences intertwine to shape what’s next in culture, tech, and commerce.
Gen Z overview
Gen Z is often commended for caring deeply about social progress, sustainability, and open conversations about mental health. They were early adopters of platforms like TikTok—where playful videos and honest, user-generated clips helped brands strike a chord. Skin-care names such as CeraVe tapped into Gen Z’s desire for personal well-being and transparent messaging, ultimately boosting their credibility and revenue.
Gen Alpha overview
Gen Alpha is younger but perhaps even more immersed in technology. They are the children who’ve grown up with tablets, smartphones, and interactive games as part of daily life. Instead of passively observing, they often explore and play on digital platforms like Roblox, YouTube, or TikTok. Beyond consuming content, these kids are shaping household purchases—whether it’s picking which gadgets a family might buy or influencing holiday plans. Brands entering this sphere early stand to create loyalty that can last for years.
Generational labels can be confusing, but understanding the differences (and similarities) between Gen Z and Gen Alpha helps clarify why brands—and society at large—are paying close attention. Let’s take a closer look at each group’s defining traits, then see how their preferences intertwine to shape what’s next in culture, tech, and commerce.
Gen Z overview
Gen Z is often commended for caring deeply about social progress, sustainability, and open conversations about mental health. They were early adopters of platforms like TikTok—where playful videos and honest, user-generated clips helped brands strike a chord. Skin-care names such as CeraVe tapped into Gen Z’s desire for personal well-being and transparent messaging, ultimately boosting their credibility and revenue.
Gen Alpha overview
Gen Alpha is younger but perhaps even more immersed in technology. They are the children who’ve grown up with tablets, smartphones, and interactive games as part of daily life. Instead of passively observing, they often explore and play on digital platforms like Roblox, YouTube, or TikTok. Beyond consuming content, these kids are shaping household purchases—whether it’s picking which gadgets a family might buy or influencing holiday plans. Brands entering this sphere early stand to create loyalty that can last for years.
Why the focus is shifting
In recent years, brands have started adjusting their sights from Gen Z to Gen Alpha. It’s not that Gen Z has become any less relevant—far from it. However, a few key factors are driving marketers and businesses to pay closer attention to this next wave of consumers.
Tech-savvy from the start
Gen Alpha typically picks up phones and tablets before starting school. This natural comfort with digital devices turns them into key voices in family technology choices. If you want to see where Omnichannel Retail might go next, keep an eye on Gen Alpha’s browsing habits. They might already be curious about API Integration between their favourite apps or how a game on one platform interacts with accessories on another.
Influence over household decisions
For many families, Gen Alpha isn’t just requesting toy after toy. They’re also shaping broader household items—from sneakers to smart devices. LEGO and Nike, for instance, have both run campaigns highlighting family-friendly experiences, seamlessly appealing to both parents and children.
Future market potential
By 2025, experts predict Gen Alpha could become the largest generation, totalling nearly two billion people worldwide. If your brand wants to remain relevant, capturing these youngsters’ loyalty now can pay off later. Think of it as planting seeds for future growth.
In recent years, brands have started adjusting their sights from Gen Z to Gen Alpha. It’s not that Gen Z has become any less relevant—far from it. However, a few key factors are driving marketers and businesses to pay closer attention to this next wave of consumers.
Tech-savvy from the start
Gen Alpha typically picks up phones and tablets before starting school. This natural comfort with digital devices turns them into key voices in family technology choices. If you want to see where Omnichannel Retail might go next, keep an eye on Gen Alpha’s browsing habits. They might already be curious about API Integration between their favourite apps or how a game on one platform interacts with accessories on another.
Influence over household decisions
For many families, Gen Alpha isn’t just requesting toy after toy. They’re also shaping broader household items—from sneakers to smart devices. LEGO and Nike, for instance, have both run campaigns highlighting family-friendly experiences, seamlessly appealing to both parents and children.
Future market potential
By 2025, experts predict Gen Alpha could become the largest generation, totalling nearly two billion people worldwide. If your brand wants to remain relevant, capturing these youngsters’ loyalty now can pay off later. Think of it as planting seeds for future growth.
What Gen Alpha expects from brands
Gen Alpha’s emerging behaviours signal important shifts that brands can’t afford to ignore. These trends tie closely to evolving “Cultural Shifts in Marketing,” where an audience’s core beliefs and day-to-day activities reshape the ways they discover and interact with products and services. Below are key expectations Gen Alpha holds—and how brands might respond:
Shorter attention spans, visual content
Most Gen Alpha kids use quick, snackable videos for entertainment and learning. Creating content that mirrors their favourite forms—like fast-paced YouTube clips or TikTok challenges—can help you stand out. Visual, game-like experiences (e.g., interactive quizzes and polls) are often more appealing than text-heavy explanations.
Inclusivity and social awareness
Gen Alpha appears serious about social and environmental topics. They may be too young to run for office, but many speak up in school about recycling, equitable treatment, or other worthy causes. Brands can capture their interest by aligning campaigns with real-world concerns—ranging from sustainable materials to fair representation in adverts.
Balancing online and offline worlds
Even though these children are tech natives, they still enjoy offline fun. This paves the way for hybrid campaigns—like pop-up stores or local gatherings—that can tie digital experiences to real-world activities. Parents appreciate seeing their kids engaged both on-screen and outdoors.
Gen Alpha’s emerging behaviours signal important shifts that brands can’t afford to ignore. These trends tie closely to evolving “Cultural Shifts in Marketing,” where an audience’s core beliefs and day-to-day activities reshape the ways they discover and interact with products and services. Below are key expectations Gen Alpha holds—and how brands might respond:
Shorter attention spans, visual content
Most Gen Alpha kids use quick, snackable videos for entertainment and learning. Creating content that mirrors their favourite forms—like fast-paced YouTube clips or TikTok challenges—can help you stand out. Visual, game-like experiences (e.g., interactive quizzes and polls) are often more appealing than text-heavy explanations.
Inclusivity and social awareness
Gen Alpha appears serious about social and environmental topics. They may be too young to run for office, but many speak up in school about recycling, equitable treatment, or other worthy causes. Brands can capture their interest by aligning campaigns with real-world concerns—ranging from sustainable materials to fair representation in adverts.
Balancing online and offline worlds
Even though these children are tech natives, they still enjoy offline fun. This paves the way for hybrid campaigns—like pop-up stores or local gatherings—that can tie digital experiences to real-world activities. Parents appreciate seeing their kids engaged both on-screen and outdoors.
Primary platforms to reach Gen Alpha
Gen Alpha isn’t just dipping a toe into digital content; they’ve practically grown up in the deep end. Their appetite for fun, creativity, and social interaction means they gravitate to specific platforms that cater to these needs. Below are some of the most significant channels brands can use to connect with this emerging audience.
YouTube and TikTok
These platforms deliver short, compelling clips that let young viewers see what’s hot right now—be it the newest toy, a flashy clothing brand, or a creative cooking hack. In many ways, they mirror Gen Alpha’s preference for quick hits of entertainment and easily digestible information. Creators on YouTube or TikTok can introduce brand products in an authentic, peer-to-peer style, rather than feeling like a distant corporate pitch. Whether it’s a dance challenge on TikTok or a DIY how-to series on YouTube, user-friendly content invites Gen Alpha to replicate or adapt the idea themselves, fostering hands-on brand encounters.
Gaming Platforms
Roblox, Fortnite, Minecraft, and other immersive games have become go-to destinations for Gen Alpha’s spare time. These spaces are more than a pastime; they function as social hubs where kids and tweens explore, compete, chat, and customise virtual avatars or realms. Hosting a limited-time event—like a treasure hunt or a themed mini-competition—infuses your brand into the fun. It’s about more than throwing up a digital billboard; it’s weaving an interactive story with brand elements. With tools like Roblox Studio, you can collaborate with influencers to design a virtual environment that aligns with your brand theme. If done well, players see it as a cool destination rather than an ad.
Gen Alpha isn’t just dipping a toe into digital content; they’ve practically grown up in the deep end. Their appetite for fun, creativity, and social interaction means they gravitate to specific platforms that cater to these needs. Below are some of the most significant channels brands can use to connect with this emerging audience.
YouTube and TikTok
These platforms deliver short, compelling clips that let young viewers see what’s hot right now—be it the newest toy, a flashy clothing brand, or a creative cooking hack. In many ways, they mirror Gen Alpha’s preference for quick hits of entertainment and easily digestible information. Creators on YouTube or TikTok can introduce brand products in an authentic, peer-to-peer style, rather than feeling like a distant corporate pitch. Whether it’s a dance challenge on TikTok or a DIY how-to series on YouTube, user-friendly content invites Gen Alpha to replicate or adapt the idea themselves, fostering hands-on brand encounters.
Gaming Platforms
Roblox, Fortnite, Minecraft, and other immersive games have become go-to destinations for Gen Alpha’s spare time. These spaces are more than a pastime; they function as social hubs where kids and tweens explore, compete, chat, and customise virtual avatars or realms. Hosting a limited-time event—like a treasure hunt or a themed mini-competition—infuses your brand into the fun. It’s about more than throwing up a digital billboard; it’s weaving an interactive story with brand elements. With tools like Roblox Studio, you can collaborate with influencers to design a virtual environment that aligns with your brand theme. If done well, players see it as a cool destination rather than an ad.
Marketing to Gen Alpha: Strategies and obstacles
Winning the attention of Gen Alpha requires more than a simple extension of your old marketing plan. This group is growing up in an era where online influence, interactive platforms, and rapid-fire content rule. Here are some tactics that resonate with Gen Alpha, along with a few roadblocks brands often encounter.
Customise content to their preferences
Gen Alpha tends to prefer short bursts of content that catch their attention right away. Whether it’s a 30-second challenge, a playful mini-game, or a quick skit, bite-sized pieces of entertainment often outperform long, in-depth campaigns. These kids are used to swiping through apps and navigating platforms at speed, so brand messages need to land fast to avoid being dismissed.
Keep it genuine
These kids respond with sincerity. If young creators are given the freedom to share their honest experiences—rather than reading a scripted pitch—they’re more likely to spark real interest. Bubble Skincare, for instance, let teen influencers help develop product ideas, winning over younger customers through direct involvement.
Parental oversight
With Gen Alpha being under 16, families remain part of the marketing equation. Understanding—and respecting—legal guidelines like the Children’s Online Privacy Protection Act (COPPA) is crucial. Brands must also earn parents’ trust by ensuring that any messaging is appropriate and responsible.
Rapid trends, constant change
Gen Alpha’s interests can shift overnight, often sparked by viral memes, game updates, or a sudden fascination with a new hobby or influencer. Brands that cling to a single static plan risk being left behind when the spotlight moves on. Track emerging memes or platform features and incorporate them on time. This doesn’t mean chasing every fad—rather, stay alert so you can pivot if something aligns naturally with your brand image.
Winning the attention of Gen Alpha requires more than a simple extension of your old marketing plan. This group is growing up in an era where online influence, interactive platforms, and rapid-fire content rule. Here are some tactics that resonate with Gen Alpha, along with a few roadblocks brands often encounter.
Customise content to their preferences
Gen Alpha tends to prefer short bursts of content that catch their attention right away. Whether it’s a 30-second challenge, a playful mini-game, or a quick skit, bite-sized pieces of entertainment often outperform long, in-depth campaigns. These kids are used to swiping through apps and navigating platforms at speed, so brand messages need to land fast to avoid being dismissed.
Keep it genuine
These kids respond with sincerity. If young creators are given the freedom to share their honest experiences—rather than reading a scripted pitch—they’re more likely to spark real interest. Bubble Skincare, for instance, let teen influencers help develop product ideas, winning over younger customers through direct involvement.
Parental oversight
With Gen Alpha being under 16, families remain part of the marketing equation. Understanding—and respecting—legal guidelines like the Children’s Online Privacy Protection Act (COPPA) is crucial. Brands must also earn parents’ trust by ensuring that any messaging is appropriate and responsible.
Rapid trends, constant change
Gen Alpha’s interests can shift overnight, often sparked by viral memes, game updates, or a sudden fascination with a new hobby or influencer. Brands that cling to a single static plan risk being left behind when the spotlight moves on. Track emerging memes or platform features and incorporate them on time. This doesn’t mean chasing every fad—rather, stay alert so you can pivot if something aligns naturally with your brand image.
Brands successfully targeting Gen Alpha
Some companies have already adopted Gen Alpha’s values, tech habits, and demand for deeper involvement. Let’s look at two specific examples that show how integrating young influencers and creators into campaigns can yield powerful results. By giving Gen Alpha a true seat at the table—rather than treating them as a passive audience—these brands managed to stand out in a cluttered landscape.
Claire’s “Collab” Initiative
Claire’s, known for its accessories and youth-friendly vibe, launched a “Collab” programme that let young influencers shape the campaign’s overall creative direction. Instead of just handing them a script or finished products to endorse, Claire’s listened to influencers’ style preferences, content ideas, and social media strategies. The campaign tapped teenage or younger content creators who spoke candidly about fashion trends, daily routines, and what “cool” means to them right now. By incorporating these voices, Claire’s ensured the final output was more than just polished marketing—it felt like a genuine reflection of Gen Alpha’s tastes.
Some influencers hosted meetups in local Claire’s stores, offering fans an in-person experience. Others took to TikTok or Instagram Live, demoing new accessory hacks or how they style certain items for school. Allowing younger creators to inject their personalities into the process gave Gen Alpha customers something to latch onto emotionally—a sense that Claire values their individuality and creativity.
Bubble Skincare
Bubble Skincare took co-creation to another level, bringing teen creators into the product design and development phase itself—far beyond the typical “influencer unboxing” stage. By inviting input on everything from fragrances to packaging, Bubble sent a message that young consumers aren’t just end users; they’re collaborators. Teen contributors helped brainstorm scent profiles, tested early prototypes, and gave feedback on what ingredients resonated with their peers. Some even participated in naming products, reflecting a sense of fun alongside functionality.
Social media followers could watch progress updates, see behind-the-scenes snapshots, and weigh in through quick polls or comments. Because these co-creators shared open, unfiltered opinions, the campaign felt more honest than a typical ad push. Teens following these influencers saw their genuine excitement—and occasional critiques—which made the final products feel more “real.”
Some companies have already adopted Gen Alpha’s values, tech habits, and demand for deeper involvement. Let’s look at two specific examples that show how integrating young influencers and creators into campaigns can yield powerful results. By giving Gen Alpha a true seat at the table—rather than treating them as a passive audience—these brands managed to stand out in a cluttered landscape.
Claire’s “Collab” Initiative
Claire’s, known for its accessories and youth-friendly vibe, launched a “Collab” programme that let young influencers shape the campaign’s overall creative direction. Instead of just handing them a script or finished products to endorse, Claire’s listened to influencers’ style preferences, content ideas, and social media strategies. The campaign tapped teenage or younger content creators who spoke candidly about fashion trends, daily routines, and what “cool” means to them right now. By incorporating these voices, Claire’s ensured the final output was more than just polished marketing—it felt like a genuine reflection of Gen Alpha’s tastes.
Some influencers hosted meetups in local Claire’s stores, offering fans an in-person experience. Others took to TikTok or Instagram Live, demoing new accessory hacks or how they style certain items for school. Allowing younger creators to inject their personalities into the process gave Gen Alpha customers something to latch onto emotionally—a sense that Claire values their individuality and creativity.
Bubble Skincare
Bubble Skincare took co-creation to another level, bringing teen creators into the product design and development phase itself—far beyond the typical “influencer unboxing” stage. By inviting input on everything from fragrances to packaging, Bubble sent a message that young consumers aren’t just end users; they’re collaborators. Teen contributors helped brainstorm scent profiles, tested early prototypes, and gave feedback on what ingredients resonated with their peers. Some even participated in naming products, reflecting a sense of fun alongside functionality.
Social media followers could watch progress updates, see behind-the-scenes snapshots, and weigh in through quick polls or comments. Because these co-creators shared open, unfiltered opinions, the campaign felt more honest than a typical ad push. Teens following these influencers saw their genuine excitement—and occasional critiques—which made the final products feel more “real.”
Tips for reaching Gen Alpha
Marketing to Gen Alpha requires innovative strategies that align with their tech-savvy nature and value-driven preferences. Brands must go beyond traditional approaches by focusing on creativity, personalisation, and adaptability to engage this young, dynamic audience effectively.
Cultivate real relationships
Treating young influencers like billboards may generate short-term buzz, but it seldom leads to enduring loyalty. Gen Alpha is quick to spot inauthentic efforts, so real collaboration often trumps one-off transactions. Invite influencers to share feedback on campaign concepts, or even weigh in on product features if relevant. By doing so, you show that their insights carry weight—a step beyond just asking for social media shoutouts.
Partner with creators over time, so they can document a journey rather than a one-post cameo. Regular appearances and updates foster familiarity, letting the audience see an evolving story rather than a passing trend. If an influencer’s persona is goofy or educational, forcing them into a slick, corporate tone will likely backfire. Allow them to maintain their authentic voice, which builds more trust among viewers.
Prioritise interactive moments
Sitting back and being talked at isn’t the Gen Alpha way; they’re used to swiping, tapping, and actively shaping the content they see. A static, one-directional message may come off as dull or forgettable. Whether it’s a quick poll on Instagram Stories or a mini-challenge on TikTok, interactive content entices Gen Alpha to participate actively rather than merely observe.
Short tutorials, for example on crafts, mini science experiments, or style tips, can draw younger viewers into a hands-on experience. If they can replicate your brand’s idea themselves, it boosts memorability. Prompt your audience to create their own spin on a dance, a drawing, or a short story related to your brand theme. This fosters a feeling of community, rather than a brand lecturing from above.
Watch trends and data
Gen Alpha’s interests can shift rapidly, often in ways no one predicts. A meme can pop up, dominate feeds for a week, then vanish. Monitoring these swings—and pivoting quickly—can give brands an edge in relevancy. Keep tabs on trending hashtags, app usage spikes, or new game releases that your target demographic raves about. This immediate feedback loop lets you craft timely responses or even spin-off mini-campaigns.
Quick feedback forms (or a simple poll in your brand’s app) can reveal changing tastes almost overnight. This data can guide immediate tweaks, such as re-skinned product packaging or updated brand messages. Before rolling out a major campaign, test a scaled-down version to see if it resonates. If it gains traction, ramp up. If it flops, pivot. This approach keeps you agile, matching Gen Alpha’s fast-paced world.
Marketing to Gen Alpha requires innovative strategies that align with their tech-savvy nature and value-driven preferences. Brands must go beyond traditional approaches by focusing on creativity, personalisation, and adaptability to engage this young, dynamic audience effectively.
Cultivate real relationships
Treating young influencers like billboards may generate short-term buzz, but it seldom leads to enduring loyalty. Gen Alpha is quick to spot inauthentic efforts, so real collaboration often trumps one-off transactions. Invite influencers to share feedback on campaign concepts, or even weigh in on product features if relevant. By doing so, you show that their insights carry weight—a step beyond just asking for social media shoutouts.
Partner with creators over time, so they can document a journey rather than a one-post cameo. Regular appearances and updates foster familiarity, letting the audience see an evolving story rather than a passing trend. If an influencer’s persona is goofy or educational, forcing them into a slick, corporate tone will likely backfire. Allow them to maintain their authentic voice, which builds more trust among viewers.
Prioritise interactive moments
Sitting back and being talked at isn’t the Gen Alpha way; they’re used to swiping, tapping, and actively shaping the content they see. A static, one-directional message may come off as dull or forgettable. Whether it’s a quick poll on Instagram Stories or a mini-challenge on TikTok, interactive content entices Gen Alpha to participate actively rather than merely observe.
Short tutorials, for example on crafts, mini science experiments, or style tips, can draw younger viewers into a hands-on experience. If they can replicate your brand’s idea themselves, it boosts memorability. Prompt your audience to create their own spin on a dance, a drawing, or a short story related to your brand theme. This fosters a feeling of community, rather than a brand lecturing from above.
Watch trends and data
Gen Alpha’s interests can shift rapidly, often in ways no one predicts. A meme can pop up, dominate feeds for a week, then vanish. Monitoring these swings—and pivoting quickly—can give brands an edge in relevancy. Keep tabs on trending hashtags, app usage spikes, or new game releases that your target demographic raves about. This immediate feedback loop lets you craft timely responses or even spin-off mini-campaigns.
Quick feedback forms (or a simple poll in your brand’s app) can reveal changing tastes almost overnight. This data can guide immediate tweaks, such as re-skinned product packaging or updated brand messages. Before rolling out a major campaign, test a scaled-down version to see if it resonates. If it gains traction, ramp up. If it flops, pivot. This approach keeps you agile, matching Gen Alpha’s fast-paced world.
Frequently Asked Questions
What is Gen Alpha’s role in marketing today?
Gen Alpha shapes purchase decisions in various categories—from toys to electronics—and they are set to become the largest generation in the near future. This makes them a prime audience for forward-looking brands.
Does Gen Alpha differ much from Gen Z?
Yes. While Gen Z is also digital-first, Gen Alpha has never known life without touchscreens and near-constant connectivity. They hold strong views about fairness and the environment, and they expect brands to match those values.
Why do many Gen Z fans prefer co-creating with brands?
Gen Z enjoys creative control and likes having their voices heard. TikTok and Instagram make it easy for them to contribute ideas or user-generated content, influencing how brands evolve product lines or marketing campaigns.
Conclusion
Brands are turning to Gen Alpha influencers because these young creators represent the next wave of consumers who are already making family purchasing decisions. From playful brand tie-ins on YouTube to immersive experiences on Roblox, the focus is shifting toward early loyalty and an active role in shaping trends. As Gen Alpha grows older, influencing their tastes and values now could pay off long into the future.
If you are interested in targeting this age group, consider how you can adapt content to their quick, visual needs while staying mindful of parental expectations and ethical guidelines. By striking this balance—fun, relatable, sustainable—brands can forge genuine bonds that stand the test of time.
Frequently Asked Questions
What is Gen Alpha’s role in marketing today?
Gen Alpha shapes purchase decisions in various categories—from toys to electronics—and they are set to become the largest generation in the near future. This makes them a prime audience for forward-looking brands.
Does Gen Alpha differ much from Gen Z?
Yes. While Gen Z is also digital-first, Gen Alpha has never known life without touchscreens and near-constant connectivity. They hold strong views about fairness and the environment, and they expect brands to match those values.
Why do many Gen Z fans prefer co-creating with brands?
Gen Z enjoys creative control and likes having their voices heard. TikTok and Instagram make it easy for them to contribute ideas or user-generated content, influencing how brands evolve product lines or marketing campaigns.
Conclusion
Brands are turning to Gen Alpha influencers because these young creators represent the next wave of consumers who are already making family purchasing decisions. From playful brand tie-ins on YouTube to immersive experiences on Roblox, the focus is shifting toward early loyalty and an active role in shaping trends. As Gen Alpha grows older, influencing their tastes and values now could pay off long into the future.
If you are interested in targeting this age group, consider how you can adapt content to their quick, visual needs while staying mindful of parental expectations and ethical guidelines. By striking this balance—fun, relatable, sustainable—brands can forge genuine bonds that stand the test of time.
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Work with us
Click to copy
work@for.co
- FOR® Brand. FOR® Future.
We’re remote-first — with strategic global hubs
Click to copy
Helsinki, FIN
info@for.fi
Click to copy
New York, NY
ny@for.co
Click to copy
Miami, FL
mia@for.co
Click to copy
Dubai, UAE
uae@for.co
Click to copy
Kyiv, UA
kyiv@for.co
Click to copy
Lagos, NG
lagos@for.ng
Copyright © 2024 FOR®
Work with us
Click to copy
work@for.co
We’re remote-first — with strategic global hubs
Click to copy
Helsinki, FIN
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Click to copy
New York, NY
ny@for.co
Click to copy
Miami, FL
mia@for.co
Click to copy
Dubai, UAE
uae@for.co
Click to copy
Kyiv, UA
kyiv@for.co
Click to copy
Lagos, NG
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Copyright © 2024 FOR®