TikTok Marketing

SEO for TikTok

TikTok Growth

TikTok Algorithm

TikTok Strategy

ARTICLE #61

TikTok SEO: How to optimise your business account?

TikTok SEO: How to optimise your business account?
TikTok SEO: How to optimise your business account?
TikTok SEO: How to optimise your business account?

TikTok Marketing

SEO for TikTok

TikTok Growth

TikTok Algorithm

TikTok Strategy

Written by:

7 min read

Updated on: July 19, 2024

Toni Hukkanen

Head of Design

Toni Hukkanen - Head of design, with proper track of high end projects in design agency

Creative Direction, Brand Direction

Toni Hukkanen

Head of Design

Toni Hukkanen - Head of design, with proper track of high end projects in design agency

Creative Direction, Brand Direction

Toni Hukkanen

Head of Design

Toni Hukkanen - Head of design, with proper track of high end projects in design agency

Creative Direction, Brand Direction

The influence of TikTok has increased beyond just being a rival to Instagram Reels. Now, it is challenging the core features of Google as 40% of Gen Z choose TikTok search over Google search.

There are over 1 billion active users on this platform who get opportunities to boost their brand's visibility. If you also want to be seen by your target audience, it is a must to learn the art of optimising your content with TikTok SEO. In this guide, we will discuss TikTok SEO features to help you set up a business account from scratch to measure your success.

The influence of TikTok has increased beyond just being a rival to Instagram Reels. Now, it is challenging the core features of Google as 40% of Gen Z choose TikTok search over Google search.

There are over 1 billion active users on this platform who get opportunities to boost their brand's visibility. If you also want to be seen by your target audience, it is a must to learn the art of optimising your content with TikTok SEO. In this guide, we will discuss TikTok SEO features to help you set up a business account from scratch to measure your success.

The influence of TikTok has increased beyond just being a rival to Instagram Reels. Now, it is challenging the core features of Google as 40% of Gen Z choose TikTok search over Google search.

There are over 1 billion active users on this platform who get opportunities to boost their brand's visibility. If you also want to be seen by your target audience, it is a must to learn the art of optimising your content with TikTok SEO. In this guide, we will discuss TikTok SEO features to help you set up a business account from scratch to measure your success.

What is TikTok SEO?

What is TikTok SEO?

What is TikTok SEO?

It is a way to optimise content to improve rankings in TikTok search or more likely to be seen by the target audience by showing up on their For You Page (FYP) as well as on Google. The FYP is the homepage of TikTok where you can find new content with every swipe. This feature depends on the TikTok algorithm to show what the audience wants to see.

It was known as a social media platform before but with the growth of the TikTok app, this platform turned more into a search engine. This short-form video app has become a go-to platform for young generations to search online.

People turn to TikTok instead of Google when searching for a place to visit or eat. In the fashion and beauty industry, TikTok is gaining more traffic with a conversion rate of 80%. Users are even heading to this platform for purchases and e-commerce searches.

It is a way to optimise content to improve rankings in TikTok search or more likely to be seen by the target audience by showing up on their For You Page (FYP) as well as on Google. The FYP is the homepage of TikTok where you can find new content with every swipe. This feature depends on the TikTok algorithm to show what the audience wants to see.

It was known as a social media platform before but with the growth of the TikTok app, this platform turned more into a search engine. This short-form video app has become a go-to platform for young generations to search online.

People turn to TikTok instead of Google when searching for a place to visit or eat. In the fashion and beauty industry, TikTok is gaining more traffic with a conversion rate of 80%. Users are even heading to this platform for purchases and e-commerce searches.

It is a way to optimise content to improve rankings in TikTok search or more likely to be seen by the target audience by showing up on their For You Page (FYP) as well as on Google. The FYP is the homepage of TikTok where you can find new content with every swipe. This feature depends on the TikTok algorithm to show what the audience wants to see.

It was known as a social media platform before but with the growth of the TikTok app, this platform turned more into a search engine. This short-form video app has become a go-to platform for young generations to search online.

People turn to TikTok instead of Google when searching for a place to visit or eat. In the fashion and beauty industry, TikTok is gaining more traffic with a conversion rate of 80%. Users are even heading to this platform for purchases and e-commerce searches.

How can TikTok SEO benefit your business?

TikTok SEO is an ideal platform for increasing the visibility and optimising video content for search engines. In result it drives targeted audiences and increases the chance of going viral.

TikTok SEO is an amazing opportunity for marketers for a number of reasons such as, the TikTok search is far less saturated than Google and the competition to rank is low compared to Google which benefits early-to-start marketers.

Day by day, new features are being introduced to boost video discoverability on this platform. Recently, they have increased the limit for video descriptions from 300 to 2200 characters. Now you can write more engaging and optimised captions. There are several benefits of TikTok SEO for any business.

  • The vast user base of TikTok gives the opportunity to connect with a global audience, mainly the younger generation.

  • The culture of this platform promotes genuine and relatable content that builds a deeper connection with the customers.

  • You can show the creativity of your business by showcasing products and services in innovative and entertaining ways.

  • You can boost your brand's visibility and recognition. With viral status, your business can expand its reach.

So, whether you are a content creator or a business selling a product, the main goal of your business should be to provide solutions to the issues of your target audience within your niche.

TikTok SEO is an ideal platform for increasing the visibility and optimising video content for search engines. In result it drives targeted audiences and increases the chance of going viral.

TikTok SEO is an amazing opportunity for marketers for a number of reasons such as, the TikTok search is far less saturated than Google and the competition to rank is low compared to Google which benefits early-to-start marketers.

Day by day, new features are being introduced to boost video discoverability on this platform. Recently, they have increased the limit for video descriptions from 300 to 2200 characters. Now you can write more engaging and optimised captions. There are several benefits of TikTok SEO for any business.

  • The vast user base of TikTok gives the opportunity to connect with a global audience, mainly the younger generation.

  • The culture of this platform promotes genuine and relatable content that builds a deeper connection with the customers.

  • You can show the creativity of your business by showcasing products and services in innovative and entertaining ways.

  • You can boost your brand's visibility and recognition. With viral status, your business can expand its reach.

So, whether you are a content creator or a business selling a product, the main goal of your business should be to provide solutions to the issues of your target audience within your niche.

TikTok SEO is an ideal platform for increasing the visibility and optimising video content for search engines. In result it drives targeted audiences and increases the chance of going viral.

TikTok SEO is an amazing opportunity for marketers for a number of reasons such as, the TikTok search is far less saturated than Google and the competition to rank is low compared to Google which benefits early-to-start marketers.

Day by day, new features are being introduced to boost video discoverability on this platform. Recently, they have increased the limit for video descriptions from 300 to 2200 characters. Now you can write more engaging and optimised captions. There are several benefits of TikTok SEO for any business.

  • The vast user base of TikTok gives the opportunity to connect with a global audience, mainly the younger generation.

  • The culture of this platform promotes genuine and relatable content that builds a deeper connection with the customers.

  • You can show the creativity of your business by showcasing products and services in innovative and entertaining ways.

  • You can boost your brand's visibility and recognition. With viral status, your business can expand its reach.

So, whether you are a content creator or a business selling a product, the main goal of your business should be to provide solutions to the issues of your target audience within your niche.

TikTok ranking factors

TikTok has detailed guidelines on how videos are recommended to users to satisfy its algorithm and increase ranking. Here are some key ranking factors that fall under TikTok SEO:

Video information

TikTok understands the content of the video first to find out what it explains. Using this information, the algorithm of TikTok assists in better ranking in active search and the audience who are discovering it. Things that are noticed in the video information include visuals of the video like filters, formats, templates, CapCut, and photo carousel and the audio behind the video or any music or sound. Sometimes, the use of TikTok audio is also analysed to find its meaning in relation to the video.

The texts in the video are either in the form of subtitles, video titles, or emojis. Keywords are used in captions or hashtags to find out the purpose of the content.

User interactions

For better reach the For You Page plays a significant role. Whether your video shows up in content discovery or not, it depends on every single user interaction. These interactions are recently liked or shared videos, following accounts, recent comments, their recently saved videos, and videos that are flagged as Not Interested. Other interactions include hidden creators, number of minutes spent watching a video, engagement with the accounts they are following.

Content that is excluded from FYP for users includes, duplicate, spam, already watched, or harmful content.

TikTok ads

TikTok ads are another feature that can increase the reach to an additional 825 million users around the world. It wields significant commercial power where 57% of users have been motivated to shop through the app while 69% credit the platform for influencing their purchase decision. 

Device and account settings

The next thing the algorithm notices is the account settings to find out about your TikTok SEO ranking. These features include language preference, location, and device type.

TikTok is adding a personality to brands along with driving sales through various channels like paid ads, organic reach, and now SEO.

TikTok has detailed guidelines on how videos are recommended to users to satisfy its algorithm and increase ranking. Here are some key ranking factors that fall under TikTok SEO:

Video information

TikTok understands the content of the video first to find out what it explains. Using this information, the algorithm of TikTok assists in better ranking in active search and the audience who are discovering it. Things that are noticed in the video information include visuals of the video like filters, formats, templates, CapCut, and photo carousel and the audio behind the video or any music or sound. Sometimes, the use of TikTok audio is also analysed to find its meaning in relation to the video.

The texts in the video are either in the form of subtitles, video titles, or emojis. Keywords are used in captions or hashtags to find out the purpose of the content.

User interactions

For better reach the For You Page plays a significant role. Whether your video shows up in content discovery or not, it depends on every single user interaction. These interactions are recently liked or shared videos, following accounts, recent comments, their recently saved videos, and videos that are flagged as Not Interested. Other interactions include hidden creators, number of minutes spent watching a video, engagement with the accounts they are following.

Content that is excluded from FYP for users includes, duplicate, spam, already watched, or harmful content.

TikTok ads

TikTok ads are another feature that can increase the reach to an additional 825 million users around the world. It wields significant commercial power where 57% of users have been motivated to shop through the app while 69% credit the platform for influencing their purchase decision. 

Device and account settings

The next thing the algorithm notices is the account settings to find out about your TikTok SEO ranking. These features include language preference, location, and device type.

TikTok is adding a personality to brands along with driving sales through various channels like paid ads, organic reach, and now SEO.

TikTok has detailed guidelines on how videos are recommended to users to satisfy its algorithm and increase ranking. Here are some key ranking factors that fall under TikTok SEO:

Video information

TikTok understands the content of the video first to find out what it explains. Using this information, the algorithm of TikTok assists in better ranking in active search and the audience who are discovering it. Things that are noticed in the video information include visuals of the video like filters, formats, templates, CapCut, and photo carousel and the audio behind the video or any music or sound. Sometimes, the use of TikTok audio is also analysed to find its meaning in relation to the video.

The texts in the video are either in the form of subtitles, video titles, or emojis. Keywords are used in captions or hashtags to find out the purpose of the content.

User interactions

For better reach the For You Page plays a significant role. Whether your video shows up in content discovery or not, it depends on every single user interaction. These interactions are recently liked or shared videos, following accounts, recent comments, their recently saved videos, and videos that are flagged as Not Interested. Other interactions include hidden creators, number of minutes spent watching a video, engagement with the accounts they are following.

Content that is excluded from FYP for users includes, duplicate, spam, already watched, or harmful content.

TikTok ads

TikTok ads are another feature that can increase the reach to an additional 825 million users around the world. It wields significant commercial power where 57% of users have been motivated to shop through the app while 69% credit the platform for influencing their purchase decision. 

Device and account settings

The next thing the algorithm notices is the account settings to find out about your TikTok SEO ranking. These features include language preference, location, and device type.

TikTok is adding a personality to brands along with driving sales through various channels like paid ads, organic reach, and now SEO.

How to do TikTok SEO for your brand?

Many businesses are using marketing strategies with TikTok SEO to promote their brand, products, and services. TikTok recently introduced a search ads feature to give marketers an opportunity to get in front of their target audience with high purchase intent based on intent through search queries rather than user behaviour. Here is how you can do SEO for your TikTok account 

Create TikTok business account

You can do SEO for your personal as well as business account but for branding and marketing, it is better to switch over to a business account. With this account, you can access Business Suite tools like auto messaging and advertising. 

Create an account using a phone number or email address and switch it to a Business Account. Choose a category that best describes your brand and that's it.

Create TikTok content strategy

You might be a pro at Facebook or Instagram, but TikTok has its own specific game plan which you can understand with an effective content strategy. Here is what you need to do to create a winning strategy.

Create TikTok content strategy

Get to know the platform

Learn about the inside and outside of the platform by spending some time there. Browse the For You Page, and play around with filters, effects, and editing features to get to know about TikTok.

Understand the special vocabulary of TikTok where a skull emoji may refer to a laughing emoji. Get familiar with tropes and common phrases used on this platform.

Understand the Tiktok algorithm

Though the algorithm never remains the same as it keeps on evolving, you should start understanding it. It is a proprietary formula that finds out which TikTok video to recommend to each user.

Identify your target audience

You should be aware of your target audience, before you start making your first video. As TikTok is popular among teenagers and Gen Z, different demographics also watch it on a daily basis.

Just go through the videos your audience is watching and the hashtags they are using to get insightful ideas.

Outperform your competitors

There might be similar businesses like yours already on TikTok. Get a sneak peek of their accounts to discover what is working for them and what's not. Create your own strategy and be creative in your journey to perform better than your competitors.

Set up goals and objectives

Plan some goals and objectives to finalise your strategy to achieve success on the platform. Use the SMART framework to ensure your objectives are special, measurable, attainable, relevant, and timely.

Plan out a content calendar

Sometimes you get inspirational ideas in a spur of the moment but it is good to plot out content in advance to avoid any trouble. Create a social media content calendar and add dates and tasks in an organised way.

Optimise your TikTok profile

Now start optimising your TikTok profile with the best SEO strategies as it will be your digital storefront.

Keyword research 

Do extensive keyword research for search engine optimization. Look for phrases or words that can target your audience. You can use SEO tools for this purpose. But most of these tools scrape data from Google, not TikTok. 

So, instead of waiting for a TikTok SEO tool, use the platform, open a search bar, and enter keywords you have taken from TikTok keyword research. You will get a list of related searches to get more keywords for your content.

Set up your profile by using a name, adding a bio, and a profile picture. You can insert your business URL in the bio, so make sure to choose one that best suits your business.

Get verified

With a verified profile you will gain more exposure as it serves as a stamp of approval from the TikTok overlords. This gives your brand authority and confirms its authenticity.

Create high quality content

Create high-quality and shareable content consistently. TikTok recommends publishing videos 1 to 4 times a day especially when you are testing out your target audience.

Create high quality content

Here are some tips you should consider for creating great videos.

  • Keep the video around 21 to 34 seconds

  • Edit video through TikTok editing features

  • Use trending sound clips 

  • Determine a subculture your brand and content fit into

  • Try experimenting with different types of content

Jump on trends

Following the trends and creating videos on them can make your content go viral. TikTok was built on trends and brands are often rewarded if they stay on top of the trend. As these trends move fast, it becomes a race for marketers to stay consistent with relevant and innovative content.

However, a brand shouldn't follow every trend blindly but identify which one is right for its audience. It will be of no use to join a makeup trend if your audience doesn't care about makeup.

Include keywords and hashtags

Use relevant keywords with good search volumes and also incorporate hashtags in the description. Usually, hashtags with more views mean you will have to face more competition. If you want to use them, try making a mixture of niche-specific hashtags and use them in broader terms.

TikTok has its own Keyword Insights tool to track popularity changes and CTR.

Go live

You can go live on TikTok like other social media platforms to connect in real time with your audience. You can also engage with your followers by asking questions or asking them to share their feedback.

You can share a live tutorial, start an interview, or broadcast a conversation during a live broadcast.

Collaborate with other influencers

You can increase the visibility of your account after collaborating with other tiktokers. This is a way to bank their follower's engagement and get discovered on the “Following” page.

Collaborate with other influencers

You can collaborate with other accounts by showing up in a brand video of another account, promoting their product in your video, sponsoring your product to another brand to feature in their video, and joining duets.

Track progress with analytics

Once you have achieved a certain target number of followers and views, you must check how everything is going, considering your business objectives. Analytics can help you check your reach and engagement metrics.

TikTok SEO also features an analytics tool to find out if the strategy you have planned is working. You can also find out about the areas of improvement.

Note: Track the progress of your business account and your competitors to better understand what is working best in terms of TikTok SEO.

Many businesses are using marketing strategies with TikTok SEO to promote their brand, products, and services. TikTok recently introduced a search ads feature to give marketers an opportunity to get in front of their target audience with high purchase intent based on intent through search queries rather than user behaviour. Here is how you can do SEO for your TikTok account 

Create TikTok business account

You can do SEO for your personal as well as business account but for branding and marketing, it is better to switch over to a business account. With this account, you can access Business Suite tools like auto messaging and advertising. 

Create an account using a phone number or email address and switch it to a Business Account. Choose a category that best describes your brand and that's it.

Create TikTok content strategy

You might be a pro at Facebook or Instagram, but TikTok has its own specific game plan which you can understand with an effective content strategy. Here is what you need to do to create a winning strategy.

Create TikTok content strategy

Get to know the platform

Learn about the inside and outside of the platform by spending some time there. Browse the For You Page, and play around with filters, effects, and editing features to get to know about TikTok.

Understand the special vocabulary of TikTok where a skull emoji may refer to a laughing emoji. Get familiar with tropes and common phrases used on this platform.

Understand the Tiktok algorithm

Though the algorithm never remains the same as it keeps on evolving, you should start understanding it. It is a proprietary formula that finds out which TikTok video to recommend to each user.

Identify your target audience

You should be aware of your target audience, before you start making your first video. As TikTok is popular among teenagers and Gen Z, different demographics also watch it on a daily basis.

Just go through the videos your audience is watching and the hashtags they are using to get insightful ideas.

Outperform your competitors

There might be similar businesses like yours already on TikTok. Get a sneak peek of their accounts to discover what is working for them and what's not. Create your own strategy and be creative in your journey to perform better than your competitors.

Set up goals and objectives

Plan some goals and objectives to finalise your strategy to achieve success on the platform. Use the SMART framework to ensure your objectives are special, measurable, attainable, relevant, and timely.

Plan out a content calendar

Sometimes you get inspirational ideas in a spur of the moment but it is good to plot out content in advance to avoid any trouble. Create a social media content calendar and add dates and tasks in an organised way.

Optimise your TikTok profile

Now start optimising your TikTok profile with the best SEO strategies as it will be your digital storefront.

Keyword research 

Do extensive keyword research for search engine optimization. Look for phrases or words that can target your audience. You can use SEO tools for this purpose. But most of these tools scrape data from Google, not TikTok. 

So, instead of waiting for a TikTok SEO tool, use the platform, open a search bar, and enter keywords you have taken from TikTok keyword research. You will get a list of related searches to get more keywords for your content.

Set up your profile by using a name, adding a bio, and a profile picture. You can insert your business URL in the bio, so make sure to choose one that best suits your business.

Get verified

With a verified profile you will gain more exposure as it serves as a stamp of approval from the TikTok overlords. This gives your brand authority and confirms its authenticity.

Create high quality content

Create high-quality and shareable content consistently. TikTok recommends publishing videos 1 to 4 times a day especially when you are testing out your target audience.

Create high quality content

Here are some tips you should consider for creating great videos.

  • Keep the video around 21 to 34 seconds

  • Edit video through TikTok editing features

  • Use trending sound clips 

  • Determine a subculture your brand and content fit into

  • Try experimenting with different types of content

Jump on trends

Following the trends and creating videos on them can make your content go viral. TikTok was built on trends and brands are often rewarded if they stay on top of the trend. As these trends move fast, it becomes a race for marketers to stay consistent with relevant and innovative content.

However, a brand shouldn't follow every trend blindly but identify which one is right for its audience. It will be of no use to join a makeup trend if your audience doesn't care about makeup.

Include keywords and hashtags

Use relevant keywords with good search volumes and also incorporate hashtags in the description. Usually, hashtags with more views mean you will have to face more competition. If you want to use them, try making a mixture of niche-specific hashtags and use them in broader terms.

TikTok has its own Keyword Insights tool to track popularity changes and CTR.

Go live

You can go live on TikTok like other social media platforms to connect in real time with your audience. You can also engage with your followers by asking questions or asking them to share their feedback.

You can share a live tutorial, start an interview, or broadcast a conversation during a live broadcast.

Collaborate with other influencers

You can increase the visibility of your account after collaborating with other tiktokers. This is a way to bank their follower's engagement and get discovered on the “Following” page.

Collaborate with other influencers

You can collaborate with other accounts by showing up in a brand video of another account, promoting their product in your video, sponsoring your product to another brand to feature in their video, and joining duets.

Track progress with analytics

Once you have achieved a certain target number of followers and views, you must check how everything is going, considering your business objectives. Analytics can help you check your reach and engagement metrics.

TikTok SEO also features an analytics tool to find out if the strategy you have planned is working. You can also find out about the areas of improvement.

Note: Track the progress of your business account and your competitors to better understand what is working best in terms of TikTok SEO.

Many businesses are using marketing strategies with TikTok SEO to promote their brand, products, and services. TikTok recently introduced a search ads feature to give marketers an opportunity to get in front of their target audience with high purchase intent based on intent through search queries rather than user behaviour. Here is how you can do SEO for your TikTok account 

Create TikTok business account

You can do SEO for your personal as well as business account but for branding and marketing, it is better to switch over to a business account. With this account, you can access Business Suite tools like auto messaging and advertising. 

Create an account using a phone number or email address and switch it to a Business Account. Choose a category that best describes your brand and that's it.

Create TikTok content strategy

You might be a pro at Facebook or Instagram, but TikTok has its own specific game plan which you can understand with an effective content strategy. Here is what you need to do to create a winning strategy.

Create TikTok content strategy

Get to know the platform

Learn about the inside and outside of the platform by spending some time there. Browse the For You Page, and play around with filters, effects, and editing features to get to know about TikTok.

Understand the special vocabulary of TikTok where a skull emoji may refer to a laughing emoji. Get familiar with tropes and common phrases used on this platform.

Understand the Tiktok algorithm

Though the algorithm never remains the same as it keeps on evolving, you should start understanding it. It is a proprietary formula that finds out which TikTok video to recommend to each user.

Identify your target audience

You should be aware of your target audience, before you start making your first video. As TikTok is popular among teenagers and Gen Z, different demographics also watch it on a daily basis.

Just go through the videos your audience is watching and the hashtags they are using to get insightful ideas.

Outperform your competitors

There might be similar businesses like yours already on TikTok. Get a sneak peek of their accounts to discover what is working for them and what's not. Create your own strategy and be creative in your journey to perform better than your competitors.

Set up goals and objectives

Plan some goals and objectives to finalise your strategy to achieve success on the platform. Use the SMART framework to ensure your objectives are special, measurable, attainable, relevant, and timely.

Plan out a content calendar

Sometimes you get inspirational ideas in a spur of the moment but it is good to plot out content in advance to avoid any trouble. Create a social media content calendar and add dates and tasks in an organised way.

Optimise your TikTok profile

Now start optimising your TikTok profile with the best SEO strategies as it will be your digital storefront.

Keyword research 

Do extensive keyword research for search engine optimization. Look for phrases or words that can target your audience. You can use SEO tools for this purpose. But most of these tools scrape data from Google, not TikTok. 

So, instead of waiting for a TikTok SEO tool, use the platform, open a search bar, and enter keywords you have taken from TikTok keyword research. You will get a list of related searches to get more keywords for your content.

Set up your profile by using a name, adding a bio, and a profile picture. You can insert your business URL in the bio, so make sure to choose one that best suits your business.

Get verified

With a verified profile you will gain more exposure as it serves as a stamp of approval from the TikTok overlords. This gives your brand authority and confirms its authenticity.

Create high quality content

Create high-quality and shareable content consistently. TikTok recommends publishing videos 1 to 4 times a day especially when you are testing out your target audience.

Create high quality content

Here are some tips you should consider for creating great videos.

  • Keep the video around 21 to 34 seconds

  • Edit video through TikTok editing features

  • Use trending sound clips 

  • Determine a subculture your brand and content fit into

  • Try experimenting with different types of content

Jump on trends

Following the trends and creating videos on them can make your content go viral. TikTok was built on trends and brands are often rewarded if they stay on top of the trend. As these trends move fast, it becomes a race for marketers to stay consistent with relevant and innovative content.

However, a brand shouldn't follow every trend blindly but identify which one is right for its audience. It will be of no use to join a makeup trend if your audience doesn't care about makeup.

Include keywords and hashtags

Use relevant keywords with good search volumes and also incorporate hashtags in the description. Usually, hashtags with more views mean you will have to face more competition. If you want to use them, try making a mixture of niche-specific hashtags and use them in broader terms.

TikTok has its own Keyword Insights tool to track popularity changes and CTR.

Go live

You can go live on TikTok like other social media platforms to connect in real time with your audience. You can also engage with your followers by asking questions or asking them to share their feedback.

You can share a live tutorial, start an interview, or broadcast a conversation during a live broadcast.

Collaborate with other influencers

You can increase the visibility of your account after collaborating with other tiktokers. This is a way to bank their follower's engagement and get discovered on the “Following” page.

Collaborate with other influencers

You can collaborate with other accounts by showing up in a brand video of another account, promoting their product in your video, sponsoring your product to another brand to feature in their video, and joining duets.

Track progress with analytics

Once you have achieved a certain target number of followers and views, you must check how everything is going, considering your business objectives. Analytics can help you check your reach and engagement metrics.

TikTok SEO also features an analytics tool to find out if the strategy you have planned is working. You can also find out about the areas of improvement.

Note: Track the progress of your business account and your competitors to better understand what is working best in terms of TikTok SEO.

Frequently Asked Questions

Can I promote my website on TikTok?

Yes, you can promote your website on TikTok with paid advertising options such as branded hashtags, branded lenses, and sponsored posts. You can also add the link to your website in the video description and ask viewers to visit the given link.

Is it possible to advertise on TikTok?

Yes, you can advertise on TikTok using the Ad Manager of TikTok. The ads will appear in place of your choice such as in-feed, post-roll, on the detail page, or via story. If you are a beginner, there is a feature for Automatic Placement of ads to maximise reach and value.

What is the difference between TikTok creator and business account?

You can create two types of accounts on TikTok, Business and Creator. Business accounts are useful for businesses and brands while Creator accounts are designed for individual content creators. In the Creator account you don't have the facility to connect social media management tools like Sprout Social.

Wrapping Up

In this modern era of TikTok content creation, you can gain worldwide visibility with just a phone and a video. To optimise your content you can use best SEO practices to reach the right audience and get rewarded. You can enhance your brand value by consistently offering exceptional video browsing experience to your audience. So, TikTok SEO has revolutionised content creation and made it easy to address the pain points of the audience to improve your branding and optimise your business.

Frequently Asked Questions

Can I promote my website on TikTok?

Yes, you can promote your website on TikTok with paid advertising options such as branded hashtags, branded lenses, and sponsored posts. You can also add the link to your website in the video description and ask viewers to visit the given link.

Is it possible to advertise on TikTok?

Yes, you can advertise on TikTok using the Ad Manager of TikTok. The ads will appear in place of your choice such as in-feed, post-roll, on the detail page, or via story. If you are a beginner, there is a feature for Automatic Placement of ads to maximise reach and value.

What is the difference between TikTok creator and business account?

You can create two types of accounts on TikTok, Business and Creator. Business accounts are useful for businesses and brands while Creator accounts are designed for individual content creators. In the Creator account you don't have the facility to connect social media management tools like Sprout Social.

Wrapping Up

In this modern era of TikTok content creation, you can gain worldwide visibility with just a phone and a video. To optimise your content you can use best SEO practices to reach the right audience and get rewarded. You can enhance your brand value by consistently offering exceptional video browsing experience to your audience. So, TikTok SEO has revolutionised content creation and made it easy to address the pain points of the audience to improve your branding and optimise your business.

Frequently Asked Questions

Can I promote my website on TikTok?

Yes, you can promote your website on TikTok with paid advertising options such as branded hashtags, branded lenses, and sponsored posts. You can also add the link to your website in the video description and ask viewers to visit the given link.

Is it possible to advertise on TikTok?

Yes, you can advertise on TikTok using the Ad Manager of TikTok. The ads will appear in place of your choice such as in-feed, post-roll, on the detail page, or via story. If you are a beginner, there is a feature for Automatic Placement of ads to maximise reach and value.

What is the difference between TikTok creator and business account?

You can create two types of accounts on TikTok, Business and Creator. Business accounts are useful for businesses and brands while Creator accounts are designed for individual content creators. In the Creator account you don't have the facility to connect social media management tools like Sprout Social.

Wrapping Up

In this modern era of TikTok content creation, you can gain worldwide visibility with just a phone and a video. To optimise your content you can use best SEO practices to reach the right audience and get rewarded. You can enhance your brand value by consistently offering exceptional video browsing experience to your audience. So, TikTok SEO has revolutionised content creation and made it easy to address the pain points of the audience to improve your branding and optimise your business.

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