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Video Marketing
Marketing Strategy
Digital Marketing
Content Marketing
Video Production
Video Marketing
Marketing Strategy
Digital Marketing
Content Marketing
Video Production
ARTICLE #108
The rise of video marketing: Why does your brand need it?
Video Marketing
Marketing Strategy
Digital Marketing
Content Marketing
Video Production
Video Marketing
Marketing Strategy
Digital Marketing
Content Marketing
Video Production
Written by:
7 min read
Updated on: September 03, 2024
Toni Hukkanen
Head of Design
Creative Direction, Brand Direction
Toni Hukkanen
Head of Design
Creative Direction, Brand Direction
If you haven’t hopped on the video bandwagon yet, you’re leaving a massive slice of online attention on the table. Video now makes up around 80% of all internet traffic, which explains why 91% of businesses see it as essential to their digital marketing strategy. And the best part? Filming doesn’t need a fancy camera crew anymore—today’s smartphones can capture high-quality footage with ease.
Still, you’ll need more than a decent phone if you want your videos to resonate. Without a solid plan, suitable gear, and good editing software, your new “video marketing” push could end up as forgettable as a last-minute slideshow. But for those who get it right, the payoff can be enormous—think more leads, better conversions, and customers who actually understand what you do.
If you haven’t hopped on the video bandwagon yet, you’re leaving a massive slice of online attention on the table. Video now makes up around 80% of all internet traffic, which explains why 91% of businesses see it as essential to their digital marketing strategy. And the best part? Filming doesn’t need a fancy camera crew anymore—today’s smartphones can capture high-quality footage with ease.
Still, you’ll need more than a decent phone if you want your videos to resonate. Without a solid plan, suitable gear, and good editing software, your new “video marketing” push could end up as forgettable as a last-minute slideshow. But for those who get it right, the payoff can be enormous—think more leads, better conversions, and customers who actually understand what you do.
Why does your brand need video marketing?
Why does your brand need video marketing?
Video content isn’t just another flashy tactic. It offers a versatile way to highlight your brand’s personality, whether you’re looking to rank higher on search engines or create a more authentic rapport with viewers. From building credibility to driving conversions, this medium can become a significant force behind your marketing.
Competition is heating up
Brands and influencers are all wrestling for online attention in a world that's bursting with content. Video, in particular, stands out among the crowd, recent surveys indicate people spend up to 17 hours a week on clips. That might even describe your own routine, especially if you’ve sneaked in a product demo at lunchtime instead of slogging through spreadsheets. The fact is, when competition spikes, a strong video approach can help you outshine rivals.
Google's algorithm is partial to video
Those aiming to climb search rankings might find a friend in video. Research suggests that around 53% of webpages featuring embedded videos hold visitors’ attention for longer, an important signal to search algorithms. While extensive articles still have a place, a well-placed clip can pack a punch in ways walls of text simply can’t. By drawing users in and keeping them engaged, your site could see a promising boost in search visibility.
Effortless sharing across platforms
Short or long, video tends to be extremely shareable on social media. YouTube and TikTok remain heavyweights, but Instagram and Facebook are also pouring resources into short-form clips. Even Pinterest racks up over a billion daily video views, while LinkedIn campaigns increasingly rely on video to catch scrolling eyes. The beauty of this format lies in its mobility, people can engage wherever they are, increasing your chances of capturing the right audience at the right time.
Improves SEO performance
Around 31% of marketers use video explicitly to gain better SEO results. Search engines see it as a valuable content boost that piques user interest. In fact, a single clip can drive a jump of over 150% in organic traffic—tempting if your site has hit a plateau. By diversifying your media, you signal to search algorithms that you’re offering varied, engaging experiences, potentially nudging your page higher in the rankings.
Boosts conversions and sales
60% of marketers believe video is a key driver of leads and sales. Roughly 83% report higher-quality leads when video is in the mix, and many viewers are more likely to buy after watching a product demo than from reading specs alone. Consider it your built-in sales pitch: it’s on the job around the clock, showcasing your product’s perks and building trust. That kind of round-the-clock availability can push prospects closer to a final purchase.
Appeals to mobile audiences
More people everyday watch video on phones whether in a café queue or between tasks. Studies show mobile video consumption rises year after year, leaving little doubt about its popularity. By optimising clips for smaller screens, you remove barriers that might otherwise frustrate viewers. Subtitles also help when viewers can’t enable sound, boosting overall reach and watch time. Skipping this audience could mean missing a huge slice of potential buyers on the go.
Educates customers and builds trust
Plenty of people absorb information more quickly through visuals than plain text. Statistics show that around 25.8% users want step-by-step tutorials, and 26% look for educational insights in video form. By offering how-to guides or product walk-throughs, you position your brand as a genuine source of knowledge. This approach encourages loyalty, since audiences see you as a helpful ally rather than just a sales machine. Over time, that trust can lead to repeat business and strong brand advocacy.
Improves email click-through rates
Email is far from out of style. In fact, adding a video preview or link can lift click-through rates by 200–300%. That’s an impressive jump compared to standard text campaigns. Most people’s inboxes are already bursting, so a compelling visual can help you stand out. Whether it’s a bite-sized product demo or a quick brand update, video gives recipients a reason to open, watch, and possibly act rather than discarding your email without a second glance.
Strengthens social media presence
Short, catchy clips often attract likes, shares, and comments at an astonishing rate. Data from LinkedIn suggests video posts garner up to 20 times more re-shares than their text or image-only counterparts. That’s no minor boost in brand visibility. Whether it’s a behind-the-scenes office tour or a customer success story, video can encourage meaningful interactions. If your brand wants to stand out in crowded feeds, polished clips might well be your secret ingredient.
Supports retargeting campaigns
Sometimes retargeting ads feel like that friend who just won’t take a hint but add a video, and the engagement rates can actually soar. Business Insider notes a 1.84%,average click-through rate for video ads, which is higher than most other digital formats. Not too shabby, especially if your static banners are just gathering digital dust. It’s a solid option if you want to remind visitors about the items they checked out but never purchased.
Provides measurable marketing results
Video analytics extend beyond simple view counts. You can track watch times, drop-off points, and direct conversions. About 86% of companies rely on these insights to shape upcoming campaigns. Knowing how long viewers stick around or when they click away helps refine your message. It’s not guesswork anymore, it’s data-driven evolution. By monitoring performance metrics, you gain a clear sense of what resonates, ensuring your next video is even sharper than the last.
Video content isn’t just another flashy tactic. It offers a versatile way to highlight your brand’s personality, whether you’re looking to rank higher on search engines or create a more authentic rapport with viewers. From building credibility to driving conversions, this medium can become a significant force behind your marketing.
Competition is heating up
Brands and influencers are all wrestling for online attention in a world that's bursting with content. Video, in particular, stands out among the crowd, recent surveys indicate people spend up to 17 hours a week on clips. That might even describe your own routine, especially if you’ve sneaked in a product demo at lunchtime instead of slogging through spreadsheets. The fact is, when competition spikes, a strong video approach can help you outshine rivals.
Google's algorithm is partial to video
Those aiming to climb search rankings might find a friend in video. Research suggests that around 53% of webpages featuring embedded videos hold visitors’ attention for longer, an important signal to search algorithms. While extensive articles still have a place, a well-placed clip can pack a punch in ways walls of text simply can’t. By drawing users in and keeping them engaged, your site could see a promising boost in search visibility.
Effortless sharing across platforms
Short or long, video tends to be extremely shareable on social media. YouTube and TikTok remain heavyweights, but Instagram and Facebook are also pouring resources into short-form clips. Even Pinterest racks up over a billion daily video views, while LinkedIn campaigns increasingly rely on video to catch scrolling eyes. The beauty of this format lies in its mobility, people can engage wherever they are, increasing your chances of capturing the right audience at the right time.
Improves SEO performance
Around 31% of marketers use video explicitly to gain better SEO results. Search engines see it as a valuable content boost that piques user interest. In fact, a single clip can drive a jump of over 150% in organic traffic—tempting if your site has hit a plateau. By diversifying your media, you signal to search algorithms that you’re offering varied, engaging experiences, potentially nudging your page higher in the rankings.
Boosts conversions and sales
60% of marketers believe video is a key driver of leads and sales. Roughly 83% report higher-quality leads when video is in the mix, and many viewers are more likely to buy after watching a product demo than from reading specs alone. Consider it your built-in sales pitch: it’s on the job around the clock, showcasing your product’s perks and building trust. That kind of round-the-clock availability can push prospects closer to a final purchase.
Appeals to mobile audiences
More people everyday watch video on phones whether in a café queue or between tasks. Studies show mobile video consumption rises year after year, leaving little doubt about its popularity. By optimising clips for smaller screens, you remove barriers that might otherwise frustrate viewers. Subtitles also help when viewers can’t enable sound, boosting overall reach and watch time. Skipping this audience could mean missing a huge slice of potential buyers on the go.
Educates customers and builds trust
Plenty of people absorb information more quickly through visuals than plain text. Statistics show that around 25.8% users want step-by-step tutorials, and 26% look for educational insights in video form. By offering how-to guides or product walk-throughs, you position your brand as a genuine source of knowledge. This approach encourages loyalty, since audiences see you as a helpful ally rather than just a sales machine. Over time, that trust can lead to repeat business and strong brand advocacy.
Improves email click-through rates
Email is far from out of style. In fact, adding a video preview or link can lift click-through rates by 200–300%. That’s an impressive jump compared to standard text campaigns. Most people’s inboxes are already bursting, so a compelling visual can help you stand out. Whether it’s a bite-sized product demo or a quick brand update, video gives recipients a reason to open, watch, and possibly act rather than discarding your email without a second glance.
Strengthens social media presence
Short, catchy clips often attract likes, shares, and comments at an astonishing rate. Data from LinkedIn suggests video posts garner up to 20 times more re-shares than their text or image-only counterparts. That’s no minor boost in brand visibility. Whether it’s a behind-the-scenes office tour or a customer success story, video can encourage meaningful interactions. If your brand wants to stand out in crowded feeds, polished clips might well be your secret ingredient.
Supports retargeting campaigns
Sometimes retargeting ads feel like that friend who just won’t take a hint but add a video, and the engagement rates can actually soar. Business Insider notes a 1.84%,average click-through rate for video ads, which is higher than most other digital formats. Not too shabby, especially if your static banners are just gathering digital dust. It’s a solid option if you want to remind visitors about the items they checked out but never purchased.
Provides measurable marketing results
Video analytics extend beyond simple view counts. You can track watch times, drop-off points, and direct conversions. About 86% of companies rely on these insights to shape upcoming campaigns. Knowing how long viewers stick around or when they click away helps refine your message. It’s not guesswork anymore, it’s data-driven evolution. By monitoring performance metrics, you gain a clear sense of what resonates, ensuring your next video is even sharper than the last.
What are the types of video marketing?
Video marketing isn’t one-size-fits-all. Randomly filming content without a strategy is a quick way to blow through time and budget. Before you press 'record,' define your main goal: highlight a fresh product, gather a testimonial, or share an emotional brand story? Each format meets a different need. Choosing the right approach early on streamlines your production and leads to outcomes that match your brand’s objectives.
1. Product demo and explainer videos
These show what your product does and why it matters. A simple demonstration can reveal key features, while explainer videos break down complex concepts using plain language. Viewers get a behind-the-scenes peek at the benefits, building trust without drowning them in technical jargon. These formats also reduce support tickets, as customers often discover solutions within the clip. If clarity is your aim, product demos and explainers stand as a direct route to well-informed buyers.
2. Case study and testimonial content
First-hand praise from actual customers often carries more weight than a stack of marketing blurbs. Showcasing real-world results lets potential buyers see how your service has solved problems for others. These videos usually feature concise interviews, success metrics, or before-and-after comparisons. The focus is on authenticity: letting satisfied clients speak for themselves. In a crowded marketplace, hearing a genuine voice can tip the scales more effectively than an overly polished brand narrative.
3. Brand stories
Shine a spotlight on the origins, values, and everyday purpose behind your company. A brand story goes deeper than promotional language, giving viewers a glimpse of the people who keep things running. By opening up about your motivations, a mission to serve the community, you form an emotional bond. This approach often resonates more than pure sales talk, especially when it highlights genuine moments that set you apart from similar names in the market.
4. How-to videos
Guiding viewers step-by-step through tasks or features is a brilliant way to cut down on support queries. Whether it’s assembling furniture or mastering an advanced software function, these demos turn confusion into clarity. A straightforward walk-through often eases first-time users into feeling confident about your product. Over time, the brand becomes associated with helpful resources, which boosts credibility. Plus, these clips can also serve as share-worthy content that encourages viewers to spread the word.
5. Corporate videos
A corporate piece can showcase your organisation’s triumphs, internal processes, or unique culture. Footage might feature workplace interviews, milestone celebrations, or a quick glimpse of daily operations. This humanises your brand, presenting a window into the environment that prospective clients or talent find appealing. Instead of bombarding people with bullet points, you’re offering a visual narrative. Over time, that sense of transparency can encourage trust and set you apart from the competition.
(Other variants include event highlights, live streams, social media shorts, animated explainers, and behind-the-scenes looks.)
Video marketing isn’t one-size-fits-all. Randomly filming content without a strategy is a quick way to blow through time and budget. Before you press 'record,' define your main goal: highlight a fresh product, gather a testimonial, or share an emotional brand story? Each format meets a different need. Choosing the right approach early on streamlines your production and leads to outcomes that match your brand’s objectives.
1. Product demo and explainer videos
These show what your product does and why it matters. A simple demonstration can reveal key features, while explainer videos break down complex concepts using plain language. Viewers get a behind-the-scenes peek at the benefits, building trust without drowning them in technical jargon. These formats also reduce support tickets, as customers often discover solutions within the clip. If clarity is your aim, product demos and explainers stand as a direct route to well-informed buyers.
2. Case study and testimonial content
First-hand praise from actual customers often carries more weight than a stack of marketing blurbs. Showcasing real-world results lets potential buyers see how your service has solved problems for others. These videos usually feature concise interviews, success metrics, or before-and-after comparisons. The focus is on authenticity: letting satisfied clients speak for themselves. In a crowded marketplace, hearing a genuine voice can tip the scales more effectively than an overly polished brand narrative.
3. Brand stories
Shine a spotlight on the origins, values, and everyday purpose behind your company. A brand story goes deeper than promotional language, giving viewers a glimpse of the people who keep things running. By opening up about your motivations, a mission to serve the community, you form an emotional bond. This approach often resonates more than pure sales talk, especially when it highlights genuine moments that set you apart from similar names in the market.
4. How-to videos
Guiding viewers step-by-step through tasks or features is a brilliant way to cut down on support queries. Whether it’s assembling furniture or mastering an advanced software function, these demos turn confusion into clarity. A straightforward walk-through often eases first-time users into feeling confident about your product. Over time, the brand becomes associated with helpful resources, which boosts credibility. Plus, these clips can also serve as share-worthy content that encourages viewers to spread the word.
5. Corporate videos
A corporate piece can showcase your organisation’s triumphs, internal processes, or unique culture. Footage might feature workplace interviews, milestone celebrations, or a quick glimpse of daily operations. This humanises your brand, presenting a window into the environment that prospective clients or talent find appealing. Instead of bombarding people with bullet points, you’re offering a visual narrative. Over time, that sense of transparency can encourage trust and set you apart from the competition.
(Other variants include event highlights, live streams, social media shorts, animated explainers, and behind-the-scenes looks.)
How to develop a video marketing strategy for your brand?
On average, video content is shared 1200% more than images and text posts combined—that figure isn’t just large, it’s a wake-up call. It shows just how powerful this format can be for any business aiming to stand out. But here’s the rub: you can’t simply plop a random video online and expect magic. A well-thought-out strategy is what turns a run-of-the-mill clip into a brand asset people can’t wait to share.
Set clear goals
What do you hope to achieve? Maybe you want a surge in brand awareness or an uptick in sign-ups. By nailing down a specific target, you keep every stage of production aligned. That clarity also helps you measure results more accurately. If the goal is brand awareness, track impressions and shares. If it’s revenue, keep an eye on conversions. Aligning content with a focused objective sets the stage for progress.
Identify and understand your target audience
Different viewers gravitate toward different online spaces. Some prefer short, casual content, while others appreciate more in-depth explorations. Knowing these preferences ensures each video speaks directly to the people you aim to reach. Conduct a quick poll or use existing data to pinpoint interests, pain points, and content habits. That insight guides everything from your script to your choice of platform. When you hit the right note, your audience is far more likely to respond.
Collaborate with stakeholders for strategic alignment
Gather input from key players—marketing leads, product managers, or even a handful of customers so you don’t miss critical perspectives. A brief questionnaire or quick chat can spotlight overlapping goals and clarify any potential conflicts. Are you promoting a launch, boosting brand awareness, or courting a new demographic? Getting everyone on the same page early saves headaches later. It’s the difference between a cohesive campaign and a hodgepodge of disconnected visuals and messages.
Set a detailed timeline and budget
Even a seemingly straightforward video can balloon into a marathon of scripting, filming, editing, and countless revisions. A well-planned schedule keeps panic at bay and ensures each step gets the attention it needs. Factor in potential delays, because something tends to go sideways at some point. And don’t forget a clear budget outline, nobody wants to blow the entire marketing fund on a single production. Setting realistic parameters makes for a smoother ride and fewer last-minute surprises.
Select the platforms for video distribution
Yes, YouTube is massive, but you’ve also got TikTok, Instagram, Facebook, and LinkedIn each with its own flavour. Short vertical clips might soar on TikTok, while Instagram reels need punchy openings to hook viewers quickly. Longer, more polished pieces could resonate on YouTube. The trick is matching the right type of content to the right platform. That flexibility means you can expand your reach and tap into distinct audiences without reinventing your video each time.
Make a promotion plan
Simply posting a video and crossing your fingers is a risky gamble. Instead, share it on your social channels, team up with influencers in your space, or run targeted ads. Watch the data: which demographics respond, which platforms drive the best engagement, and how many viewers follow your call to action. Use those insights to fine-tune future videos. Promotion isn’t a one-shot deal; it’s an ongoing cycle of testing and adjusting.
Find the metrics for success
Decide which numbers truly matter—views, watch time, click-throughs, or sign-ups. Let’s say you’re focusing on generating leads: track the conversions tied to each clip. If awareness is your main concern, impressions or shares might be more relevant. Either way, gather data and compare results across campaigns. Over time, you’ll spot patterns that reveal what resonates best with your audience. The more precisely you measure, the less time you waste on guesswork.
On average, video content is shared 1200% more than images and text posts combined—that figure isn’t just large, it’s a wake-up call. It shows just how powerful this format can be for any business aiming to stand out. But here’s the rub: you can’t simply plop a random video online and expect magic. A well-thought-out strategy is what turns a run-of-the-mill clip into a brand asset people can’t wait to share.
Set clear goals
What do you hope to achieve? Maybe you want a surge in brand awareness or an uptick in sign-ups. By nailing down a specific target, you keep every stage of production aligned. That clarity also helps you measure results more accurately. If the goal is brand awareness, track impressions and shares. If it’s revenue, keep an eye on conversions. Aligning content with a focused objective sets the stage for progress.
Identify and understand your target audience
Different viewers gravitate toward different online spaces. Some prefer short, casual content, while others appreciate more in-depth explorations. Knowing these preferences ensures each video speaks directly to the people you aim to reach. Conduct a quick poll or use existing data to pinpoint interests, pain points, and content habits. That insight guides everything from your script to your choice of platform. When you hit the right note, your audience is far more likely to respond.
Collaborate with stakeholders for strategic alignment
Gather input from key players—marketing leads, product managers, or even a handful of customers so you don’t miss critical perspectives. A brief questionnaire or quick chat can spotlight overlapping goals and clarify any potential conflicts. Are you promoting a launch, boosting brand awareness, or courting a new demographic? Getting everyone on the same page early saves headaches later. It’s the difference between a cohesive campaign and a hodgepodge of disconnected visuals and messages.
Set a detailed timeline and budget
Even a seemingly straightforward video can balloon into a marathon of scripting, filming, editing, and countless revisions. A well-planned schedule keeps panic at bay and ensures each step gets the attention it needs. Factor in potential delays, because something tends to go sideways at some point. And don’t forget a clear budget outline, nobody wants to blow the entire marketing fund on a single production. Setting realistic parameters makes for a smoother ride and fewer last-minute surprises.
Select the platforms for video distribution
Yes, YouTube is massive, but you’ve also got TikTok, Instagram, Facebook, and LinkedIn each with its own flavour. Short vertical clips might soar on TikTok, while Instagram reels need punchy openings to hook viewers quickly. Longer, more polished pieces could resonate on YouTube. The trick is matching the right type of content to the right platform. That flexibility means you can expand your reach and tap into distinct audiences without reinventing your video each time.
Make a promotion plan
Simply posting a video and crossing your fingers is a risky gamble. Instead, share it on your social channels, team up with influencers in your space, or run targeted ads. Watch the data: which demographics respond, which platforms drive the best engagement, and how many viewers follow your call to action. Use those insights to fine-tune future videos. Promotion isn’t a one-shot deal; it’s an ongoing cycle of testing and adjusting.
Find the metrics for success
Decide which numbers truly matter—views, watch time, click-throughs, or sign-ups. Let’s say you’re focusing on generating leads: track the conversions tied to each clip. If awareness is your main concern, impressions or shares might be more relevant. Either way, gather data and compare results across campaigns. Over time, you’ll spot patterns that reveal what resonates best with your audience. The more precisely you measure, the less time you waste on guesswork.
Video marketing examples
Video marketing is drawing more eyeballs every single day. In fact, 86% of customers say they’d rather watch videos from brands they care about than wade through pages of text. Below, you’ll find a handful of examples to spark fresh inspiration—whether you want to refine your brand story, spark meaningful engagement, or steer your audience closer to that “buy now” button.
Sephora
Sephora teams up with influencers to create fun, quick clips demonstrating makeup techniques and spotlighting products. These appear on TikTok, Instagram, and beyond. Meanwhile, Sephora’s YouTube channel hosting over a million subscribers digs deeper with detailed tutorials and brand insights. The blend of breezy social videos and thorough YouTube guides appeals to beauty fans at every level of interest. This dual strategy not only showcases products but also cements Sephora’s role as a trusted resource.
Tesco
Tesco launched a playful TikTok campaign inviting participants to audition for the new voice of its self-service checkouts. Submissions poured in, and short clips captured the brand’s light-hearted mood. The eventual pick, “Izzy,” fit well with Tesco’s approachable style. By focusing on user-generated content, Tesco bridged corporate identity and real customer voices. It also tapped into a younger demographic, proving that even a supermarket chain can connect through a bit of creative flair.
Google Android
Android’s “Be together. Not the same.” advert put animals of different species in playful scenarios, highlighting unity amid diversity. This simple yet heartfelt concept struck a chord without turning preachy. It also highlighted Android’s inclusive stance, showing that individuality can blend smoothly in a broader ecosystem. The campaign’s upbeat tone left viewers smiling and reinforced the brand’s welcoming image. It's a best example of how a short clip can communicate a powerful core message.
Video marketing is drawing more eyeballs every single day. In fact, 86% of customers say they’d rather watch videos from brands they care about than wade through pages of text. Below, you’ll find a handful of examples to spark fresh inspiration—whether you want to refine your brand story, spark meaningful engagement, or steer your audience closer to that “buy now” button.
Sephora
Sephora teams up with influencers to create fun, quick clips demonstrating makeup techniques and spotlighting products. These appear on TikTok, Instagram, and beyond. Meanwhile, Sephora’s YouTube channel hosting over a million subscribers digs deeper with detailed tutorials and brand insights. The blend of breezy social videos and thorough YouTube guides appeals to beauty fans at every level of interest. This dual strategy not only showcases products but also cements Sephora’s role as a trusted resource.
Tesco
Tesco launched a playful TikTok campaign inviting participants to audition for the new voice of its self-service checkouts. Submissions poured in, and short clips captured the brand’s light-hearted mood. The eventual pick, “Izzy,” fit well with Tesco’s approachable style. By focusing on user-generated content, Tesco bridged corporate identity and real customer voices. It also tapped into a younger demographic, proving that even a supermarket chain can connect through a bit of creative flair.
Google Android
Android’s “Be together. Not the same.” advert put animals of different species in playful scenarios, highlighting unity amid diversity. This simple yet heartfelt concept struck a chord without turning preachy. It also highlighted Android’s inclusive stance, showing that individuality can blend smoothly in a broader ecosystem. The campaign’s upbeat tone left viewers smiling and reinforced the brand’s welcoming image. It's a best example of how a short clip can communicate a powerful core message.
Frequently Asked Questions
What is the most popular platform for video marketing?
YouTube is still the top choice, with about 99% of marketers using it. Facebook trails behind at around 70%. In fact, some 84% of businesses rely on Facebook as a primary channel to connect with viewers.
Does video increase SEO?
Yes. Video can draw a larger audience, prompt them to stay on your page longer, and push them to engage—which helps boost search engine rankings. Research indicates that many people are more inclined to purchase after watching a relevant video than if they only skim a text description.
Why is video the future of content marketing?
Video can efficiently convey information, trigger emotion, and enhance brand visibility. It’s also proven to improve site performance and raise conversion rates, giving marketers a powerful medium without burying viewers under pages of copy.
Final Thoughts
Video marketing doesn’t simply draw eyeballs, it syncs your brand message across various channels. Less time trying to confuse audiences with endless text. Fewer wasted moments chasing an intangible connection. This approach sparks curiosity forms genuine trust, and smoothly nudges viewers toward taking action. Even remote teams can coordinate effectively when everyone shares the same vision. Over time, these clips become an asset you can reuse, adapt, to keep momentum strong.
That’s how video can ramp up your brand’s growth. If your marketing feels overshadowed by static posts, shifting to a more video-focused plan could be the next big leap. With the right mix of creativity, you will find new opportunities to set yourself apart. And if you are ready to put this strategy into motion, we are here to help you find that perfect balance.
Frequently Asked Questions
What is the most popular platform for video marketing?
YouTube is still the top choice, with about 99% of marketers using it. Facebook trails behind at around 70%. In fact, some 84% of businesses rely on Facebook as a primary channel to connect with viewers.
Does video increase SEO?
Yes. Video can draw a larger audience, prompt them to stay on your page longer, and push them to engage—which helps boost search engine rankings. Research indicates that many people are more inclined to purchase after watching a relevant video than if they only skim a text description.
Why is video the future of content marketing?
Video can efficiently convey information, trigger emotion, and enhance brand visibility. It’s also proven to improve site performance and raise conversion rates, giving marketers a powerful medium without burying viewers under pages of copy.
Final Thoughts
Video marketing doesn’t simply draw eyeballs, it syncs your brand message across various channels. Less time trying to confuse audiences with endless text. Fewer wasted moments chasing an intangible connection. This approach sparks curiosity forms genuine trust, and smoothly nudges viewers toward taking action. Even remote teams can coordinate effectively when everyone shares the same vision. Over time, these clips become an asset you can reuse, adapt, to keep momentum strong.
That’s how video can ramp up your brand’s growth. If your marketing feels overshadowed by static posts, shifting to a more video-focused plan could be the next big leap. With the right mix of creativity, you will find new opportunities to set yourself apart. And if you are ready to put this strategy into motion, we are here to help you find that perfect balance.
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Work with us
Click to copy
work@for.co
- FOR® Brand. FOR® Future.
We’re remote-first — with strategic global hubs
Click to copy
Helsinki, FIN
info@for.fi
Click to copy
New York, NY
ny@for.co
Click to copy
Miami, FL
mia@for.co
Click to copy
Dubai, UAE
uae@for.co
Click to copy
Kyiv, UA
kyiv@for.co
Click to copy
Lagos, NG
lagos@for.ng
Copyright © 2024 FOR®
Work with us
Click to copy
work@for.co
We’re remote-first — with strategic global hubs
Click to copy
Helsinki, FIN
hel@for.co
Click to copy
New York, NY
ny@for.co
Click to copy
Miami, FL
mia@for.co
Click to copy
Dubai, UAE
uae@for.co
Click to copy
Kyiv, UA
kyiv@for.co
Click to copy
Lagos, NG
lagos@for.ng
Copyright © 2024 FOR®