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ARTICLE #80
How can you use Semrush for your YouTube channel?
YouTube SEO
semrush tutorial
video optimisation
keyword research
semrush youtube
Written by:
5 min read
Updated on: August 13, 2024
Toni Hukkanen
Head of Design
Creative Direction, Brand Direction
Toni Hukkanen
Head of Design
Creative Direction, Brand Direction
Toni Hukkanen
Head of Design
Creative Direction, Brand Direction
If you want to grow your YouTube channel in this highly saturated market, you need to make sure that you are among the top ones in search engine results. With over 2.49 billion monthly users, YouTube offers a great opportunity for creators to attract new online audiences and build a successful channel. Right now, the only thing separating you from these potential viewers is a bunch of SEO and a ton of competition.
In this guide to YouTube channel SEO, you'll discover exactly how to use Semrush to optimise your content and outrank your competitors on YouTube. Learn how to conduct keyword research, observe your competitors and track your channel's SEO performance with Semrush. Then, you can easily find low-competition, high-volume keywords that can help you optimise your content and show it to your audience.
If you want to grow your YouTube channel in this highly saturated market, you need to make sure that you are among the top ones in search engine results. With over 2.49 billion monthly users, YouTube offers a great opportunity for creators to attract new online audiences and build a successful channel. Right now, the only thing separating you from these potential viewers is a bunch of SEO and a ton of competition.
In this guide to YouTube channel SEO, you'll discover exactly how to use Semrush to optimise your content and outrank your competitors on YouTube. Learn how to conduct keyword research, observe your competitors and track your channel's SEO performance with Semrush. Then, you can easily find low-competition, high-volume keywords that can help you optimise your content and show it to your audience.
If you want to grow your YouTube channel in this highly saturated market, you need to make sure that you are among the top ones in search engine results. With over 2.49 billion monthly users, YouTube offers a great opportunity for creators to attract new online audiences and build a successful channel. Right now, the only thing separating you from these potential viewers is a bunch of SEO and a ton of competition.
In this guide to YouTube channel SEO, you'll discover exactly how to use Semrush to optimise your content and outrank your competitors on YouTube. Learn how to conduct keyword research, observe your competitors and track your channel's SEO performance with Semrush. Then, you can easily find low-competition, high-volume keywords that can help you optimise your content and show it to your audience.
Understanding Semrush and its relevance to YouTube
Understanding Semrush and its relevance to YouTube
Understanding Semrush and its relevance to YouTube
Semrush is the all-in-one digital marketing tool to help any business improve its online presence. It provides multiple features related to search engine optimisation, pay-per-click advertising, content marketing, and social media management. The platform also allows users to analyse their keyword performance, competitor analysis, and website audits.
With Semrush, marketers can easily understand the trends in their niche and optimise their content for better visibility. This will successfully drive traffic back to their websites. So, we can say that this tool is gold for any person looking forward to improving their digital marketing strategies.
Semrush is the all-in-one digital marketing tool to help any business improve its online presence. It provides multiple features related to search engine optimisation, pay-per-click advertising, content marketing, and social media management. The platform also allows users to analyse their keyword performance, competitor analysis, and website audits.
With Semrush, marketers can easily understand the trends in their niche and optimise their content for better visibility. This will successfully drive traffic back to their websites. So, we can say that this tool is gold for any person looking forward to improving their digital marketing strategies.
Semrush is the all-in-one digital marketing tool to help any business improve its online presence. It provides multiple features related to search engine optimisation, pay-per-click advertising, content marketing, and social media management. The platform also allows users to analyse their keyword performance, competitor analysis, and website audits.
With Semrush, marketers can easily understand the trends in their niche and optimise their content for better visibility. This will successfully drive traffic back to their websites. So, we can say that this tool is gold for any person looking forward to improving their digital marketing strategies.
Why should you use Semrush for YouTube?
With billions of users and searches every day, YouTube currently represents one of the largest platforms a content developer could ever want to be a part of. So, optimising your content on this platform is critical. Semrush can be a useful tool for YouTube content creators, and we can analyse this through its features.
Keyword research and SEO audit tools
Semrush has very efficient tools for discovering relevant keywords that will rank your videos in the search results. With this tool, you can find what people are searching for and then create content according to their demands. You can also audit your YouTube channel with Semrush and check your video titles, descriptions, and tags according to the best SEO practices.
Research competitors and track your performance
Semrush also helps you to review your competitors' channels and videos. This will allow you to analyse their successful strategies and identify their weaknesses, such as market gaps, that you can exploit.
Its performance tracking enables you to track your video performance over time. This allows you to change strategies based on what is working and what is not. Using this data-driven method leads to better engagement and increases the number of subscribers to your channel.
By using all these features, YouTubers can develop a better content strategy, gain maximum views, and attract a larger audience.
With billions of users and searches every day, YouTube currently represents one of the largest platforms a content developer could ever want to be a part of. So, optimising your content on this platform is critical. Semrush can be a useful tool for YouTube content creators, and we can analyse this through its features.
Keyword research and SEO audit tools
Semrush has very efficient tools for discovering relevant keywords that will rank your videos in the search results. With this tool, you can find what people are searching for and then create content according to their demands. You can also audit your YouTube channel with Semrush and check your video titles, descriptions, and tags according to the best SEO practices.
Research competitors and track your performance
Semrush also helps you to review your competitors' channels and videos. This will allow you to analyse their successful strategies and identify their weaknesses, such as market gaps, that you can exploit.
Its performance tracking enables you to track your video performance over time. This allows you to change strategies based on what is working and what is not. Using this data-driven method leads to better engagement and increases the number of subscribers to your channel.
By using all these features, YouTubers can develop a better content strategy, gain maximum views, and attract a larger audience.
With billions of users and searches every day, YouTube currently represents one of the largest platforms a content developer could ever want to be a part of. So, optimising your content on this platform is critical. Semrush can be a useful tool for YouTube content creators, and we can analyse this through its features.
Keyword research and SEO audit tools
Semrush has very efficient tools for discovering relevant keywords that will rank your videos in the search results. With this tool, you can find what people are searching for and then create content according to their demands. You can also audit your YouTube channel with Semrush and check your video titles, descriptions, and tags according to the best SEO practices.
Research competitors and track your performance
Semrush also helps you to review your competitors' channels and videos. This will allow you to analyse their successful strategies and identify their weaknesses, such as market gaps, that you can exploit.
Its performance tracking enables you to track your video performance over time. This allows you to change strategies based on what is working and what is not. Using this data-driven method leads to better engagement and increases the number of subscribers to your channel.
By using all these features, YouTubers can develop a better content strategy, gain maximum views, and attract a larger audience.
How to use Semrush for keyword research on YouTube
Keywords are very important in YouTube SEO since they make it easier to find your video content. Using the relevant keywords will increase the possibility that your videos will appear in search results, get more views and have better engagement. Effective keyword research lets you know what potential viewers are looking for and allows you to create video content according to their interests.
Using the Semrush keyword magic tool
Semrush's Keyword Magic Tool can become a real lifesaver when it comes to finding relevant keywords for your content on YouTube. Here is a step-by-step process for using it.
Log in to your Semrush account and open the Keyword Magic Tool, which is located in the keyword overview.
Then enter a general keyword you want to analyse in the search bar. This keyword that you enter will be your seed keyword, such as "easy recipes" if you are making cooking videos.
Filter your results by search volume, keyword difficulty, and other metrics to find the most valuable keywords for your channel.
This tool will provide you with a list of related keywords and phrases. You can look for long-tail keywords in this list. They usually have less competition and attract more targeted viewers.
You can also save the most relevant keywords for easy reference when you need to create your video content.
Finding high-volume keywords
How can you use Semrush to find high-volume and low-competition keywords? After identifying potential keywords, use Semrush's keyword overview tool to get an idea of their search volume and competition level. Then, identify keywords with a high search volume but low competition. This way, you can create content that is more likely to attract viewers.
You can also use the “Trends” feature to determine whether interest in specific keywords is falling or growing. This will help you stay ahead and create content that resonates with the latest requirements.
Integrating keywords
After choosing useful keywords, it is important to integrate them effectively into your YouTube content. So here are some tips on how you can add your keywords in the best way.
Include your main keywords in the video title. It helps both YouTube and viewers to know what your video is about. Create detailed descriptions that integrate your keywords naturally. This is good for SEO and provides more context for the viewer about your video. Add relevant tags, including your keywords. Tags will give YouTube a better chance to categorise your content and make it more discoverable.
Keywords are very important in YouTube SEO since they make it easier to find your video content. Using the relevant keywords will increase the possibility that your videos will appear in search results, get more views and have better engagement. Effective keyword research lets you know what potential viewers are looking for and allows you to create video content according to their interests.
Using the Semrush keyword magic tool
Semrush's Keyword Magic Tool can become a real lifesaver when it comes to finding relevant keywords for your content on YouTube. Here is a step-by-step process for using it.
Log in to your Semrush account and open the Keyword Magic Tool, which is located in the keyword overview.
Then enter a general keyword you want to analyse in the search bar. This keyword that you enter will be your seed keyword, such as "easy recipes" if you are making cooking videos.
Filter your results by search volume, keyword difficulty, and other metrics to find the most valuable keywords for your channel.
This tool will provide you with a list of related keywords and phrases. You can look for long-tail keywords in this list. They usually have less competition and attract more targeted viewers.
You can also save the most relevant keywords for easy reference when you need to create your video content.
Finding high-volume keywords
How can you use Semrush to find high-volume and low-competition keywords? After identifying potential keywords, use Semrush's keyword overview tool to get an idea of their search volume and competition level. Then, identify keywords with a high search volume but low competition. This way, you can create content that is more likely to attract viewers.
You can also use the “Trends” feature to determine whether interest in specific keywords is falling or growing. This will help you stay ahead and create content that resonates with the latest requirements.
Integrating keywords
After choosing useful keywords, it is important to integrate them effectively into your YouTube content. So here are some tips on how you can add your keywords in the best way.
Include your main keywords in the video title. It helps both YouTube and viewers to know what your video is about. Create detailed descriptions that integrate your keywords naturally. This is good for SEO and provides more context for the viewer about your video. Add relevant tags, including your keywords. Tags will give YouTube a better chance to categorise your content and make it more discoverable.
Keywords are very important in YouTube SEO since they make it easier to find your video content. Using the relevant keywords will increase the possibility that your videos will appear in search results, get more views and have better engagement. Effective keyword research lets you know what potential viewers are looking for and allows you to create video content according to their interests.
Using the Semrush keyword magic tool
Semrush's Keyword Magic Tool can become a real lifesaver when it comes to finding relevant keywords for your content on YouTube. Here is a step-by-step process for using it.
Log in to your Semrush account and open the Keyword Magic Tool, which is located in the keyword overview.
Then enter a general keyword you want to analyse in the search bar. This keyword that you enter will be your seed keyword, such as "easy recipes" if you are making cooking videos.
Filter your results by search volume, keyword difficulty, and other metrics to find the most valuable keywords for your channel.
This tool will provide you with a list of related keywords and phrases. You can look for long-tail keywords in this list. They usually have less competition and attract more targeted viewers.
You can also save the most relevant keywords for easy reference when you need to create your video content.
Finding high-volume keywords
How can you use Semrush to find high-volume and low-competition keywords? After identifying potential keywords, use Semrush's keyword overview tool to get an idea of their search volume and competition level. Then, identify keywords with a high search volume but low competition. This way, you can create content that is more likely to attract viewers.
You can also use the “Trends” feature to determine whether interest in specific keywords is falling or growing. This will help you stay ahead and create content that resonates with the latest requirements.
Integrating keywords
After choosing useful keywords, it is important to integrate them effectively into your YouTube content. So here are some tips on how you can add your keywords in the best way.
Include your main keywords in the video title. It helps both YouTube and viewers to know what your video is about. Create detailed descriptions that integrate your keywords naturally. This is good for SEO and provides more context for the viewer about your video. Add relevant tags, including your keywords. Tags will give YouTube a better chance to categorise your content and make it more discoverable.
How to use Semrush to improve YouTube SEO?
When you perform a site audit for your YouTube channel using Semrush, it can give you some useful insights into your content performance and how you can improve SEO. The first thing you need to do is create a project for your YouTube channel on Semrush.
Log in to Semrush and navigate to the “Projects” section. Click on “Create Project” and enter the URL of your YouTube channel.
Once your project is created, proceed to the Site Audit tool. This tool will crawl your channel and analyse your SEO performance.
It will provide you with a report that contains the health score of your website, which shows how healthy or unhealthy your channel is from an SEO perspective. The report will highlight issues, such as missing tags and weak descriptions, that can disrupt your visibility.
It will classify any faults as errors, warnings, or notices. You can start by correcting these errors, as they are crucial in enhancing your SEO score.
Based on the results, adjust video titles, descriptions, and tags to improve SEO performance.
By analysing your competitors
To improve your channel’s SEO, you must study your competitors as well. Use Semrush's tools to analyse your competitor channels more effectively.
You can start by tracking your main competitors. To do this, search for keywords similar to your content and note which channels are consistently ranking high. Next, you can go to the “Domain Overview” tool. Enter the URL of a YouTube channel owned by one of your competitors to analyse their performance.
Here, you can track the keywords for which your competitors are ranking. This will help you understand what type of content resonates with viewers and what keywords you should focus on to target your audience.
You can also review the types of videos that perform well for your competitors. Note their video titles, descriptions, and engagement metrics. This information can help you refine your content strategy. Then, use this data to compare your content with your competitors' content. For example, find areas where you need improvement, such as video quality, engagement, and keyword usage. In this way, using Semrush might help you analyse competitors to unlock valuable strategies for your channel's SEO.
Through tracking your performance
It is also necessary to track the performance of your YouTube channel from time to time. Semrush offers multiple tools for this purpose. There is a position tracking tool to monitor your keywords ranking and a tool to track any change in your channel’s ranking. The analytics tools help you analyse engagement on your channel, and then, based on this data, you can change your strategies. You can also set alerts on Semrush in case any significant change occurs. All these features ensure you never miss any update or trend to enhance your YouTube’s SEO strategy.
When you perform a site audit for your YouTube channel using Semrush, it can give you some useful insights into your content performance and how you can improve SEO. The first thing you need to do is create a project for your YouTube channel on Semrush.
Log in to Semrush and navigate to the “Projects” section. Click on “Create Project” and enter the URL of your YouTube channel.
Once your project is created, proceed to the Site Audit tool. This tool will crawl your channel and analyse your SEO performance.
It will provide you with a report that contains the health score of your website, which shows how healthy or unhealthy your channel is from an SEO perspective. The report will highlight issues, such as missing tags and weak descriptions, that can disrupt your visibility.
It will classify any faults as errors, warnings, or notices. You can start by correcting these errors, as they are crucial in enhancing your SEO score.
Based on the results, adjust video titles, descriptions, and tags to improve SEO performance.
By analysing your competitors
To improve your channel’s SEO, you must study your competitors as well. Use Semrush's tools to analyse your competitor channels more effectively.
You can start by tracking your main competitors. To do this, search for keywords similar to your content and note which channels are consistently ranking high. Next, you can go to the “Domain Overview” tool. Enter the URL of a YouTube channel owned by one of your competitors to analyse their performance.
Here, you can track the keywords for which your competitors are ranking. This will help you understand what type of content resonates with viewers and what keywords you should focus on to target your audience.
You can also review the types of videos that perform well for your competitors. Note their video titles, descriptions, and engagement metrics. This information can help you refine your content strategy. Then, use this data to compare your content with your competitors' content. For example, find areas where you need improvement, such as video quality, engagement, and keyword usage. In this way, using Semrush might help you analyse competitors to unlock valuable strategies for your channel's SEO.
Through tracking your performance
It is also necessary to track the performance of your YouTube channel from time to time. Semrush offers multiple tools for this purpose. There is a position tracking tool to monitor your keywords ranking and a tool to track any change in your channel’s ranking. The analytics tools help you analyse engagement on your channel, and then, based on this data, you can change your strategies. You can also set alerts on Semrush in case any significant change occurs. All these features ensure you never miss any update or trend to enhance your YouTube’s SEO strategy.
When you perform a site audit for your YouTube channel using Semrush, it can give you some useful insights into your content performance and how you can improve SEO. The first thing you need to do is create a project for your YouTube channel on Semrush.
Log in to Semrush and navigate to the “Projects” section. Click on “Create Project” and enter the URL of your YouTube channel.
Once your project is created, proceed to the Site Audit tool. This tool will crawl your channel and analyse your SEO performance.
It will provide you with a report that contains the health score of your website, which shows how healthy or unhealthy your channel is from an SEO perspective. The report will highlight issues, such as missing tags and weak descriptions, that can disrupt your visibility.
It will classify any faults as errors, warnings, or notices. You can start by correcting these errors, as they are crucial in enhancing your SEO score.
Based on the results, adjust video titles, descriptions, and tags to improve SEO performance.
By analysing your competitors
To improve your channel’s SEO, you must study your competitors as well. Use Semrush's tools to analyse your competitor channels more effectively.
You can start by tracking your main competitors. To do this, search for keywords similar to your content and note which channels are consistently ranking high. Next, you can go to the “Domain Overview” tool. Enter the URL of a YouTube channel owned by one of your competitors to analyse their performance.
Here, you can track the keywords for which your competitors are ranking. This will help you understand what type of content resonates with viewers and what keywords you should focus on to target your audience.
You can also review the types of videos that perform well for your competitors. Note their video titles, descriptions, and engagement metrics. This information can help you refine your content strategy. Then, use this data to compare your content with your competitors' content. For example, find areas where you need improvement, such as video quality, engagement, and keyword usage. In this way, using Semrush might help you analyse competitors to unlock valuable strategies for your channel's SEO.
Through tracking your performance
It is also necessary to track the performance of your YouTube channel from time to time. Semrush offers multiple tools for this purpose. There is a position tracking tool to monitor your keywords ranking and a tool to track any change in your channel’s ranking. The analytics tools help you analyse engagement on your channel, and then, based on this data, you can change your strategies. You can also set alerts on Semrush in case any significant change occurs. All these features ensure you never miss any update or trend to enhance your YouTube’s SEO strategy.
Frequently Asked Questions
How often should I update my YouTube video descriptions?
You should update your video descriptions regularly, particularly if you find that the keywords or trends have changed. Refreshing your description can be very helpful in improving SEO and keeping content relevant.
Can I use Semrush for other social media platforms?
Yes, Semrush offers tools and features for multiple social media platforms and not just YouTube. So you can analyse performance, track your competitors, and optimise your content across all channels.
What is the right length of video for YouTube SEO?
However, there isn't a standard answer to this. Videos ranging from 7 minutes to 15 minutes seem to perform well. Just remember that it doesn't matter how long they are as long as they deliver useful content and hold viewers' interest.
Conclusion
Optimising your YouTube channel for better visibility requires continuous efforts. You have to focus on creating effective SEO strategies, and you must have knowledge on how to use Semrush for your YouTube channel.
YouTube’s algorithm will keep changing, but in the end, it is just a bunch of rules you must follow. Using Semrush, you can overcome this algorithm anytime and every time. In this competitive environment, those who use such resources have a potential advantage in capturing audience interest and driving long-term growth.
Frequently Asked Questions
How often should I update my YouTube video descriptions?
You should update your video descriptions regularly, particularly if you find that the keywords or trends have changed. Refreshing your description can be very helpful in improving SEO and keeping content relevant.
Can I use Semrush for other social media platforms?
Yes, Semrush offers tools and features for multiple social media platforms and not just YouTube. So you can analyse performance, track your competitors, and optimise your content across all channels.
What is the right length of video for YouTube SEO?
However, there isn't a standard answer to this. Videos ranging from 7 minutes to 15 minutes seem to perform well. Just remember that it doesn't matter how long they are as long as they deliver useful content and hold viewers' interest.
Conclusion
Optimising your YouTube channel for better visibility requires continuous efforts. You have to focus on creating effective SEO strategies, and you must have knowledge on how to use Semrush for your YouTube channel.
YouTube’s algorithm will keep changing, but in the end, it is just a bunch of rules you must follow. Using Semrush, you can overcome this algorithm anytime and every time. In this competitive environment, those who use such resources have a potential advantage in capturing audience interest and driving long-term growth.
Frequently Asked Questions
How often should I update my YouTube video descriptions?
You should update your video descriptions regularly, particularly if you find that the keywords or trends have changed. Refreshing your description can be very helpful in improving SEO and keeping content relevant.
Can I use Semrush for other social media platforms?
Yes, Semrush offers tools and features for multiple social media platforms and not just YouTube. So you can analyse performance, track your competitors, and optimise your content across all channels.
What is the right length of video for YouTube SEO?
However, there isn't a standard answer to this. Videos ranging from 7 minutes to 15 minutes seem to perform well. Just remember that it doesn't matter how long they are as long as they deliver useful content and hold viewers' interest.
Conclusion
Optimising your YouTube channel for better visibility requires continuous efforts. You have to focus on creating effective SEO strategies, and you must have knowledge on how to use Semrush for your YouTube channel.
YouTube’s algorithm will keep changing, but in the end, it is just a bunch of rules you must follow. Using Semrush, you can overcome this algorithm anytime and every time. In this competitive environment, those who use such resources have a potential advantage in capturing audience interest and driving long-term growth.
ARTICLE #80
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ee@for.co
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