Grow your website authority with white hat link building

Grow your website authority with white hat link building
Grow your website authority with white hat link building
Grow your website authority with white hat link building

White Hat SEO

White Hat Link Building

SEO Strategy

Backlinks

Organic Growth

Written by:

6 min read

Updated on: July 26, 2024

Toni Hukkanen

Head of Design

Toni Hukkanen - Head of design, with proper track of high end projects in design agency

Creative Direction, Brand Direction

Toni Hukkanen

Head of Design

Toni Hukkanen - Head of design, with proper track of high end projects in design agency

Creative Direction, Brand Direction

Toni Hukkanen

Head of Design

Toni Hukkanen - Head of design, with proper track of high end projects in design agency

Creative Direction, Brand Direction

One of the best and safest ways to build links to avoid the Google penalty is to use white hat link building techniques. As millions of content pieces are produced every day, it goes without saying that there's a shortage of high-quality and well-researched content.

But you need white hat link building to ensure your website content has the authority to rank high and drive traffic. Earning ethical backlinks from trusted sources can boost your rankings and guard your site from penalties.

Even with the best intentions, it can be tricky to generate a completely white-hat link. However, with our guide, you can generate links from authoritative blogs and websites.

One of the best and safest ways to build links to avoid the Google penalty is to use white hat link building techniques. As millions of content pieces are produced every day, it goes without saying that there's a shortage of high-quality and well-researched content.

But you need white hat link building to ensure your website content has the authority to rank high and drive traffic. Earning ethical backlinks from trusted sources can boost your rankings and guard your site from penalties.

Even with the best intentions, it can be tricky to generate a completely white-hat link. However, with our guide, you can generate links from authoritative blogs and websites.

One of the best and safest ways to build links to avoid the Google penalty is to use white hat link building techniques. As millions of content pieces are produced every day, it goes without saying that there's a shortage of high-quality and well-researched content.

But you need white hat link building to ensure your website content has the authority to rank high and drive traffic. Earning ethical backlinks from trusted sources can boost your rankings and guard your site from penalties.

Even with the best intentions, it can be tricky to generate a completely white-hat link. However, with our guide, you can generate links from authoritative blogs and websites.

What is white hat link building?

What is white hat link building?

What is white hat link building?

White-hat link generation is an SEO strategy that complies with Google's guidelines to increase a website's credibility by obtaining superior-quality inbound links. Google gets signals from links to websites that have good domain authority.

What is white-hat link building?

These signals show that the content on this website is to the point, beneficial, and of exceptional quality. Websites with lots of backlinks rank at the top as search engines consider them reliable data sources.

For a link to be considered a white hat, it must be placed in the content after some sort of editorial insights, which means the link has a genuine reason for being there and is not influenced by any form of payment.

White-hat link generation is an SEO strategy that complies with Google's guidelines to increase a website's credibility by obtaining superior-quality inbound links. Google gets signals from links to websites that have good domain authority.

What is white-hat link building?

These signals show that the content on this website is to the point, beneficial, and of exceptional quality. Websites with lots of backlinks rank at the top as search engines consider them reliable data sources.

For a link to be considered a white hat, it must be placed in the content after some sort of editorial insights, which means the link has a genuine reason for being there and is not influenced by any form of payment.

White-hat link generation is an SEO strategy that complies with Google's guidelines to increase a website's credibility by obtaining superior-quality inbound links. Google gets signals from links to websites that have good domain authority.

What is white-hat link building?

These signals show that the content on this website is to the point, beneficial, and of exceptional quality. Websites with lots of backlinks rank at the top as search engines consider them reliable data sources.

For a link to be considered a white hat, it must be placed in the content after some sort of editorial insights, which means the link has a genuine reason for being there and is not influenced by any form of payment.

White hat vs. black hat SEO link-building

There are diverse opinions on the internet about the best ways to rank high on Google searches. Although all this information is subjective, you must know the difference between this white and black hat link building.

Difference between white-hat vs. black-hat SEO link-building

White hat backlink

These high-quality links are an ethical way to optimise a website. Usually, it takes a long time to obtain more backlinks while adhering to search engine guidelines.

Black hat backlink

It is not according to search engine guidelines and influences Google to consider a low-quality page more valuable. Many people use this deceiving digital marketing technique to gain more backlinks and get better rankings within a short time without putting much effort. In this technique, you can buy poor-quality backlinks, share low-quality guest posts, and spam blog comments with links to a website.

There are diverse opinions on the internet about the best ways to rank high on Google searches. Although all this information is subjective, you must know the difference between this white and black hat link building.

Difference between white-hat vs. black-hat SEO link-building

White hat backlink

These high-quality links are an ethical way to optimise a website. Usually, it takes a long time to obtain more backlinks while adhering to search engine guidelines.

Black hat backlink

It is not according to search engine guidelines and influences Google to consider a low-quality page more valuable. Many people use this deceiving digital marketing technique to gain more backlinks and get better rankings within a short time without putting much effort. In this technique, you can buy poor-quality backlinks, share low-quality guest posts, and spam blog comments with links to a website.

There are diverse opinions on the internet about the best ways to rank high on Google searches. Although all this information is subjective, you must know the difference between this white and black hat link building.

Difference between white-hat vs. black-hat SEO link-building

White hat backlink

These high-quality links are an ethical way to optimise a website. Usually, it takes a long time to obtain more backlinks while adhering to search engine guidelines.

Black hat backlink

It is not according to search engine guidelines and influences Google to consider a low-quality page more valuable. Many people use this deceiving digital marketing technique to gain more backlinks and get better rankings within a short time without putting much effort. In this technique, you can buy poor-quality backlinks, share low-quality guest posts, and spam blog comments with links to a website.

Why does white and black hat link building matter?

Using black-hat techniques may temporarily give you success, but the penalties are extreme. Google's algorithms are clever and change constantly. Websites manipulating link-building can lose their rankings or even be removed from search engines. 

On the other hand, white-hat link building meets Google's criteria because it follows the same long-term goal of providing users with rich, quality content. So, this method is guaranteed to provide sustainable growth without the threat of penalties​.

In competitive industries like finance or healthcare, where trust and reliability are most important, opting for white-hat techniques builds brand authority and ensures long-term success. Black-hat techniques may provide a quick boost but will likely betray the trust of both users and search engines.

Using black-hat techniques may temporarily give you success, but the penalties are extreme. Google's algorithms are clever and change constantly. Websites manipulating link-building can lose their rankings or even be removed from search engines. 

On the other hand, white-hat link building meets Google's criteria because it follows the same long-term goal of providing users with rich, quality content. So, this method is guaranteed to provide sustainable growth without the threat of penalties​.

In competitive industries like finance or healthcare, where trust and reliability are most important, opting for white-hat techniques builds brand authority and ensures long-term success. Black-hat techniques may provide a quick boost but will likely betray the trust of both users and search engines.

Using black-hat techniques may temporarily give you success, but the penalties are extreme. Google's algorithms are clever and change constantly. Websites manipulating link-building can lose their rankings or even be removed from search engines. 

On the other hand, white-hat link building meets Google's criteria because it follows the same long-term goal of providing users with rich, quality content. So, this method is guaranteed to provide sustainable growth without the threat of penalties​.

In competitive industries like finance or healthcare, where trust and reliability are most important, opting for white-hat techniques builds brand authority and ensures long-term success. Black-hat techniques may provide a quick boost but will likely betray the trust of both users and search engines.

Benefits of white hat SEO backlinks

Benefits of white-hat SEO backlinks

There are so many benefits that white hat link building brings with it. The most important ones are mentioned here.

Helps to make connections

Many SEO people overlook the value of long-term relationships in link-building. For example, actively engaging with influencers in your industry and forming partnerships can lead to opportunities like co-branded content, webinars, or podcasts, which not only attract backlinks but also improve your brand visibility.

Cumulative advantage

White-hat link-building leads to compounding results. Once authoritative websites start linking to your content, others in the same niche will follow them soon, leading to a snowball effect where you attract more links without constant outreach. This differs significantly from black-hat techniques, where any temporary gains are quickly lost due to penalties or algorithm changes.

Industry-specific insights

White-hat SEO offers a distinct advantage in industries like healthcare, finance, or e-commerce, where trust is essential. By earning backlinks from authoritative sources (such as educational or government websites), companies can improve their rankings and the perceived trustworthiness of their brand.

It is pocket-friendly

In black hat linking, a lot of money is required to spend on link building, which in turn is in vain as the short-term advantage comes with potential risks. Meanwhile, white-hat link-building is more within anyone’s budget.

Benefits of white-hat SEO backlinks

There are so many benefits that white hat link building brings with it. The most important ones are mentioned here.

Helps to make connections

Many SEO people overlook the value of long-term relationships in link-building. For example, actively engaging with influencers in your industry and forming partnerships can lead to opportunities like co-branded content, webinars, or podcasts, which not only attract backlinks but also improve your brand visibility.

Cumulative advantage

White-hat link-building leads to compounding results. Once authoritative websites start linking to your content, others in the same niche will follow them soon, leading to a snowball effect where you attract more links without constant outreach. This differs significantly from black-hat techniques, where any temporary gains are quickly lost due to penalties or algorithm changes.

Industry-specific insights

White-hat SEO offers a distinct advantage in industries like healthcare, finance, or e-commerce, where trust is essential. By earning backlinks from authoritative sources (such as educational or government websites), companies can improve their rankings and the perceived trustworthiness of their brand.

It is pocket-friendly

In black hat linking, a lot of money is required to spend on link building, which in turn is in vain as the short-term advantage comes with potential risks. Meanwhile, white-hat link-building is more within anyone’s budget.

Benefits of white-hat SEO backlinks

There are so many benefits that white hat link building brings with it. The most important ones are mentioned here.

Helps to make connections

Many SEO people overlook the value of long-term relationships in link-building. For example, actively engaging with influencers in your industry and forming partnerships can lead to opportunities like co-branded content, webinars, or podcasts, which not only attract backlinks but also improve your brand visibility.

Cumulative advantage

White-hat link-building leads to compounding results. Once authoritative websites start linking to your content, others in the same niche will follow them soon, leading to a snowball effect where you attract more links without constant outreach. This differs significantly from black-hat techniques, where any temporary gains are quickly lost due to penalties or algorithm changes.

Industry-specific insights

White-hat SEO offers a distinct advantage in industries like healthcare, finance, or e-commerce, where trust is essential. By earning backlinks from authoritative sources (such as educational or government websites), companies can improve their rankings and the perceived trustworthiness of their brand.

It is pocket-friendly

In black hat linking, a lot of money is required to spend on link building, which in turn is in vain as the short-term advantage comes with potential risks. Meanwhile, white-hat link-building is more within anyone’s budget.

Effective white hat SEO link building tips

Here are the tips and tricks that can help you gain more traffic for your website and improve your ranking via white hat linking.

Difference between white-hat vs. black-hat SEO link-building

Write guest posts

In guest posting, you write and publish content on another website. This clearly shows that the other website allows you to submit blogs and articles from your website. It's good for link-building, as you can add a link back to your site in that published content.  

Remember that you shouldn’t focus on writing guest posts only to gain more backlinks. Rather, you should focus on the quality of your content and make it helpful for the reader. Also, make sure that you are not paying for the guest post you are writing; otherwise, it will become a black hat technique. 

You have to list websites on which you can guest post. For this, search for the primary keyword of your title and guest post. Another way of guest posting is to share your content via email and introduce yourself. You can also write valuable and authentic content so that other websites don't get any chance to reject or publish your content. If this happens, you can also lose the chance to earn organic backlinks. 

Cold reaching

There are websites that don't clearly ask for guest posting, but you can contact them to publish your content. If your content is according to that website’s niche, they may be willing to publish it. 

There is less struggle to post on these websites. However, you have to invest much time in searching for these websites and if you hear yes only from one or two sites, it can become a game-changer for you. 

Share exclusive data

If you conduct surveys and share your results, there are more chances that websites looking for authentic data can make you earn ethical white hat link building. To compete and excel, there are websites that want to share data that is based on facts and is unique to others. 

You can be an intellectual pioneer, and reports extracted from your work can attract lead magnets. So, it's much easier to gain traffic when you become a source of outstanding information. 

Broken link development

When a website is moved or removed, it can leave a broken link that shows a 404 error number. In this link building, create a fresh link to your site instead of a broken one. Broken link building helps to enhance website content collaboratively.

You can use various SEO tools to pinpoint sites with broken links, which can increase your chances of getting backlinks. When you learn about these websites, contact them to replace the broken links with your website links.

Make link-worthy content

It requires a lot of effort to generate content that is link-worthy. Here, you can take advantage of SEO content writing to create good link-worthy content. If you want to make such content, you should give importance to sharing a new point of view, fulfilling search intent, and completely describing a topic via list posts and long-form guides. You should also make content that can remain constant for years and update your blogs and articles on time.

Utilise PR campaigns

Online public relations (PR) is a way to make people aware of you via online journalists and influencers. It helps gain popularity in your organisation and build backlinks. The advantages of PR to increase your ranking include sharing the latest content, making an online press release, targeting influencers and people related to your niche, and keeping a record of mentions and backlinks to your site.

Register in HARO

HARO, or help-a-reporter-out, is a great way to obtain white-hat backlinks from journalists' blogs and news websites. As HARO uses content from journalists to give people value, it is a completely white-hat strategy, and Google has no issues with it. It's also a great chance to be featured in the media, gain useful backlinks, and prove yourself as an industry authority.

Here are the tips and tricks that can help you gain more traffic for your website and improve your ranking via white hat linking.

Difference between white-hat vs. black-hat SEO link-building

Write guest posts

In guest posting, you write and publish content on another website. This clearly shows that the other website allows you to submit blogs and articles from your website. It's good for link-building, as you can add a link back to your site in that published content.  

Remember that you shouldn’t focus on writing guest posts only to gain more backlinks. Rather, you should focus on the quality of your content and make it helpful for the reader. Also, make sure that you are not paying for the guest post you are writing; otherwise, it will become a black hat technique. 

You have to list websites on which you can guest post. For this, search for the primary keyword of your title and guest post. Another way of guest posting is to share your content via email and introduce yourself. You can also write valuable and authentic content so that other websites don't get any chance to reject or publish your content. If this happens, you can also lose the chance to earn organic backlinks. 

Cold reaching

There are websites that don't clearly ask for guest posting, but you can contact them to publish your content. If your content is according to that website’s niche, they may be willing to publish it. 

There is less struggle to post on these websites. However, you have to invest much time in searching for these websites and if you hear yes only from one or two sites, it can become a game-changer for you. 

Share exclusive data

If you conduct surveys and share your results, there are more chances that websites looking for authentic data can make you earn ethical white hat link building. To compete and excel, there are websites that want to share data that is based on facts and is unique to others. 

You can be an intellectual pioneer, and reports extracted from your work can attract lead magnets. So, it's much easier to gain traffic when you become a source of outstanding information. 

Broken link development

When a website is moved or removed, it can leave a broken link that shows a 404 error number. In this link building, create a fresh link to your site instead of a broken one. Broken link building helps to enhance website content collaboratively.

You can use various SEO tools to pinpoint sites with broken links, which can increase your chances of getting backlinks. When you learn about these websites, contact them to replace the broken links with your website links.

Make link-worthy content

It requires a lot of effort to generate content that is link-worthy. Here, you can take advantage of SEO content writing to create good link-worthy content. If you want to make such content, you should give importance to sharing a new point of view, fulfilling search intent, and completely describing a topic via list posts and long-form guides. You should also make content that can remain constant for years and update your blogs and articles on time.

Utilise PR campaigns

Online public relations (PR) is a way to make people aware of you via online journalists and influencers. It helps gain popularity in your organisation and build backlinks. The advantages of PR to increase your ranking include sharing the latest content, making an online press release, targeting influencers and people related to your niche, and keeping a record of mentions and backlinks to your site.

Register in HARO

HARO, or help-a-reporter-out, is a great way to obtain white-hat backlinks from journalists' blogs and news websites. As HARO uses content from journalists to give people value, it is a completely white-hat strategy, and Google has no issues with it. It's also a great chance to be featured in the media, gain useful backlinks, and prove yourself as an industry authority.

Here are the tips and tricks that can help you gain more traffic for your website and improve your ranking via white hat linking.

Difference between white-hat vs. black-hat SEO link-building

Write guest posts

In guest posting, you write and publish content on another website. This clearly shows that the other website allows you to submit blogs and articles from your website. It's good for link-building, as you can add a link back to your site in that published content.  

Remember that you shouldn’t focus on writing guest posts only to gain more backlinks. Rather, you should focus on the quality of your content and make it helpful for the reader. Also, make sure that you are not paying for the guest post you are writing; otherwise, it will become a black hat technique. 

You have to list websites on which you can guest post. For this, search for the primary keyword of your title and guest post. Another way of guest posting is to share your content via email and introduce yourself. You can also write valuable and authentic content so that other websites don't get any chance to reject or publish your content. If this happens, you can also lose the chance to earn organic backlinks. 

Cold reaching

There are websites that don't clearly ask for guest posting, but you can contact them to publish your content. If your content is according to that website’s niche, they may be willing to publish it. 

There is less struggle to post on these websites. However, you have to invest much time in searching for these websites and if you hear yes only from one or two sites, it can become a game-changer for you. 

Share exclusive data

If you conduct surveys and share your results, there are more chances that websites looking for authentic data can make you earn ethical white hat link building. To compete and excel, there are websites that want to share data that is based on facts and is unique to others. 

You can be an intellectual pioneer, and reports extracted from your work can attract lead magnets. So, it's much easier to gain traffic when you become a source of outstanding information. 

Broken link development

When a website is moved or removed, it can leave a broken link that shows a 404 error number. In this link building, create a fresh link to your site instead of a broken one. Broken link building helps to enhance website content collaboratively.

You can use various SEO tools to pinpoint sites with broken links, which can increase your chances of getting backlinks. When you learn about these websites, contact them to replace the broken links with your website links.

Make link-worthy content

It requires a lot of effort to generate content that is link-worthy. Here, you can take advantage of SEO content writing to create good link-worthy content. If you want to make such content, you should give importance to sharing a new point of view, fulfilling search intent, and completely describing a topic via list posts and long-form guides. You should also make content that can remain constant for years and update your blogs and articles on time.

Utilise PR campaigns

Online public relations (PR) is a way to make people aware of you via online journalists and influencers. It helps gain popularity in your organisation and build backlinks. The advantages of PR to increase your ranking include sharing the latest content, making an online press release, targeting influencers and people related to your niche, and keeping a record of mentions and backlinks to your site.

Register in HARO

HARO, or help-a-reporter-out, is a great way to obtain white-hat backlinks from journalists' blogs and news websites. As HARO uses content from journalists to give people value, it is a completely white-hat strategy, and Google has no issues with it. It's also a great chance to be featured in the media, gain useful backlinks, and prove yourself as an industry authority.

Frequently Asked Questions

How to build 100 backlinks in 30 days or less?

If you create and share good infographics, search for members of social media platforms to publish your content and mention your site, write testimonials, and build various social signals, you can make 100 backlinks within 30 days or less.

What is white hat SEO?

Contrary to black hat SEO, white hat SEO is the way to increase search engine ranking of your website on search engine result pages by following the terms of service of search engines.

What are white hat marketing tactics?

White hat marketing tactics involve being familiar with Webmaster Guidelines, publishing relevant, unique, and valuable content, using keyword strategies and SEO tools, fulfilling user intent, offering good UX user experience, and optimising links.

To sum up

In short, white hat SEO link-building is a way to get backlinks according to Google search laws and regulations. Although it's a time-consuming process, the results are worth it as there are virtually no risks in this type of linking. On the other hand, black hat linking is full of high risks of facing penalties and can waste your time, money, and efforts as search engines keep changing their algorithms. So, it's better to use high-quality white-hat link-building techniques as an effective part of your SEO strategy.

Frequently Asked Questions

How to build 100 backlinks in 30 days or less?

If you create and share good infographics, search for members of social media platforms to publish your content and mention your site, write testimonials, and build various social signals, you can make 100 backlinks within 30 days or less.

What is white hat SEO?

Contrary to black hat SEO, white hat SEO is the way to increase search engine ranking of your website on search engine result pages by following the terms of service of search engines.

What are white hat marketing tactics?

White hat marketing tactics involve being familiar with Webmaster Guidelines, publishing relevant, unique, and valuable content, using keyword strategies and SEO tools, fulfilling user intent, offering good UX user experience, and optimising links.

To sum up

In short, white hat SEO link-building is a way to get backlinks according to Google search laws and regulations. Although it's a time-consuming process, the results are worth it as there are virtually no risks in this type of linking. On the other hand, black hat linking is full of high risks of facing penalties and can waste your time, money, and efforts as search engines keep changing their algorithms. So, it's better to use high-quality white-hat link-building techniques as an effective part of your SEO strategy.

Frequently Asked Questions

How to build 100 backlinks in 30 days or less?

If you create and share good infographics, search for members of social media platforms to publish your content and mention your site, write testimonials, and build various social signals, you can make 100 backlinks within 30 days or less.

What is white hat SEO?

Contrary to black hat SEO, white hat SEO is the way to increase search engine ranking of your website on search engine result pages by following the terms of service of search engines.

What are white hat marketing tactics?

White hat marketing tactics involve being familiar with Webmaster Guidelines, publishing relevant, unique, and valuable content, using keyword strategies and SEO tools, fulfilling user intent, offering good UX user experience, and optimising links.

To sum up

In short, white hat SEO link-building is a way to get backlinks according to Google search laws and regulations. Although it's a time-consuming process, the results are worth it as there are virtually no risks in this type of linking. On the other hand, black hat linking is full of high risks of facing penalties and can waste your time, money, and efforts as search engines keep changing their algorithms. So, it's better to use high-quality white-hat link-building techniques as an effective part of your SEO strategy.

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Click to copy

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Click to copy

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We’re remote-first — with strategic global hubs

Click to copy

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Click to copy

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Click to copy

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Click to copy

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Click to copy

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Click to copy

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