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White Hat SEO
White Hat Link Building
SEO Strategy
Backlinks
Organic Growth
ARTICLE #68
Grow your website authority with white hat link building
White Hat SEO
White Hat Link Building
SEO Strategy
Backlinks
Organic Growth
Written by:
6 min read
Updated on: July 26, 2024
Toni Hukkanen
Head of Design
Creative Direction, Brand Direction
Toni Hukkanen
Head of Design
Creative Direction, Brand Direction
Toni Hukkanen
Head of Design
Creative Direction, Brand Direction
Every website that wants to rank high in Google searches must obtain links from various websites to improve link-building. After all, building links is an important part of a good SEO strategy and increases a website's organic growth and authority.
However, quality white hat link-building demands much dedication and time. Once you build excellent backlinks, there are more chances to grow the authority of your website and avoid Google penalties.
Are you curious about this white hat technique and how you can use it to rank your website? If so, then here is a lot of information for you!
Every website that wants to rank high in Google searches must obtain links from various websites to improve link-building. After all, building links is an important part of a good SEO strategy and increases a website's organic growth and authority.
However, quality white hat link-building demands much dedication and time. Once you build excellent backlinks, there are more chances to grow the authority of your website and avoid Google penalties.
Are you curious about this white hat technique and how you can use it to rank your website? If so, then here is a lot of information for you!
Every website that wants to rank high in Google searches must obtain links from various websites to improve link-building. After all, building links is an important part of a good SEO strategy and increases a website's organic growth and authority.
However, quality white hat link-building demands much dedication and time. Once you build excellent backlinks, there are more chances to grow the authority of your website and avoid Google penalties.
Are you curious about this white hat technique and how you can use it to rank your website? If so, then here is a lot of information for you!
What is white hat link building?
What is white hat link building?
What is white hat link building?
White-hat link generation is an SEO strategy that complies with Google's guidelines to increase a website's credibility by obtaining superior-quality inbound links. Google gets signals from links to websites that have good domain authority.
These signals show that the content on this website is to the point, beneficial, and of exceptional quality. Websites with lots of backlinks rank at the top as search engines consider them reliable data sources.
Backlinks usually develop when one website mentions another website. However, with the white hat SEO link-building technique, you have to reach the owners of other websites. If you make relevant and quality content that also matches the interest of that website’s reader, you can ethically build a backlink. If you want to avoid Google penalties, you should adhere to the spam guidelines of Google.
White-hat link generation is an SEO strategy that complies with Google's guidelines to increase a website's credibility by obtaining superior-quality inbound links. Google gets signals from links to websites that have good domain authority.
These signals show that the content on this website is to the point, beneficial, and of exceptional quality. Websites with lots of backlinks rank at the top as search engines consider them reliable data sources.
Backlinks usually develop when one website mentions another website. However, with the white hat SEO link-building technique, you have to reach the owners of other websites. If you make relevant and quality content that also matches the interest of that website’s reader, you can ethically build a backlink. If you want to avoid Google penalties, you should adhere to the spam guidelines of Google.
White-hat link generation is an SEO strategy that complies with Google's guidelines to increase a website's credibility by obtaining superior-quality inbound links. Google gets signals from links to websites that have good domain authority.
These signals show that the content on this website is to the point, beneficial, and of exceptional quality. Websites with lots of backlinks rank at the top as search engines consider them reliable data sources.
Backlinks usually develop when one website mentions another website. However, with the white hat SEO link-building technique, you have to reach the owners of other websites. If you make relevant and quality content that also matches the interest of that website’s reader, you can ethically build a backlink. If you want to avoid Google penalties, you should adhere to the spam guidelines of Google.
White hat vs. black hat SEO link-building
There are diverse opinions on the internet about the best ways to rank high on Google searches. Although all this information is subjective, you must know the difference between this white and black hat link building.
White hat backlink
These links are of high quality and are an ethical way to optimise a website. Usually, it takes a long time to obtain more backlinks while adhering to search engine guidelines.
Black hat backlink
It is not according to search engine guidelines and influences Google to consider a low-quality page more valuable. Many people use this deceiving digital marketing technique to gain more backlinks and get better rankings within a short time without putting much effort. In this technique, you can buy poor-quality backlinks, share low-quality guest posts, and spam blog comments with links to a website.
There are diverse opinions on the internet about the best ways to rank high on Google searches. Although all this information is subjective, you must know the difference between this white and black hat link building.
White hat backlink
These links are of high quality and are an ethical way to optimise a website. Usually, it takes a long time to obtain more backlinks while adhering to search engine guidelines.
Black hat backlink
It is not according to search engine guidelines and influences Google to consider a low-quality page more valuable. Many people use this deceiving digital marketing technique to gain more backlinks and get better rankings within a short time without putting much effort. In this technique, you can buy poor-quality backlinks, share low-quality guest posts, and spam blog comments with links to a website.
There are diverse opinions on the internet about the best ways to rank high on Google searches. Although all this information is subjective, you must know the difference between this white and black hat link building.
White hat backlink
These links are of high quality and are an ethical way to optimise a website. Usually, it takes a long time to obtain more backlinks while adhering to search engine guidelines.
Black hat backlink
It is not according to search engine guidelines and influences Google to consider a low-quality page more valuable. Many people use this deceiving digital marketing technique to gain more backlinks and get better rankings within a short time without putting much effort. In this technique, you can buy poor-quality backlinks, share low-quality guest posts, and spam blog comments with links to a website.
Why does white and black hat link building matter?
If you do not follow Google search essential guidelines, Google will lower your ranking and can also take down your site completely. It can take too long to get out of those penalties.
Google introduced the Penguin algorithm to detect low-quality backlinks and identify websites with inorganic and spammy backlinks. Although black hat linking can rank your website for a short period, it also carries the risk of removing your website completely from search engines.
If you do not follow Google search essential guidelines, Google will lower your ranking and can also take down your site completely. It can take too long to get out of those penalties.
Google introduced the Penguin algorithm to detect low-quality backlinks and identify websites with inorganic and spammy backlinks. Although black hat linking can rank your website for a short period, it also carries the risk of removing your website completely from search engines.
If you do not follow Google search essential guidelines, Google will lower your ranking and can also take down your site completely. It can take too long to get out of those penalties.
Google introduced the Penguin algorithm to detect low-quality backlinks and identify websites with inorganic and spammy backlinks. Although black hat linking can rank your website for a short period, it also carries the risk of removing your website completely from search engines.
Benefits of white hat SEO backlinks
There are so many benefits that white hat link building brings with it. The most important ones are mentioned here.
Helps to make connections
You can write guest posts, insert links, and engage in broken links to build longer relationships with other site owners. It will eventually get you more high-quality links. You can also increase your network, making it easier for you to get the backlinks you require.
Strengthen your reputation
White hat SEO backlinking is an authentic source of valuable information that will increase your website's good reputation. On the other hand, with black hat linking, one can potentially harm their website’s reputation if Google finds low-quality content.
It is pocket-friendly
In black hat linking, a lot of money is required to spend on link building, which in turn is in vain as the short-term advantage comes with potential risks. Meanwhile, white-hat link-building is more fit for anyone’s budget.
There are so many benefits that white hat link building brings with it. The most important ones are mentioned here.
Helps to make connections
You can write guest posts, insert links, and engage in broken links to build longer relationships with other site owners. It will eventually get you more high-quality links. You can also increase your network, making it easier for you to get the backlinks you require.
Strengthen your reputation
White hat SEO backlinking is an authentic source of valuable information that will increase your website's good reputation. On the other hand, with black hat linking, one can potentially harm their website’s reputation if Google finds low-quality content.
It is pocket-friendly
In black hat linking, a lot of money is required to spend on link building, which in turn is in vain as the short-term advantage comes with potential risks. Meanwhile, white-hat link-building is more fit for anyone’s budget.
There are so many benefits that white hat link building brings with it. The most important ones are mentioned here.
Helps to make connections
You can write guest posts, insert links, and engage in broken links to build longer relationships with other site owners. It will eventually get you more high-quality links. You can also increase your network, making it easier for you to get the backlinks you require.
Strengthen your reputation
White hat SEO backlinking is an authentic source of valuable information that will increase your website's good reputation. On the other hand, with black hat linking, one can potentially harm their website’s reputation if Google finds low-quality content.
It is pocket-friendly
In black hat linking, a lot of money is required to spend on link building, which in turn is in vain as the short-term advantage comes with potential risks. Meanwhile, white-hat link-building is more fit for anyone’s budget.
Effective white hat SEO link building tips
Here are the tips and tricks that can help you gain more traffic for your website and improve your ranking via white hat linking.
Write guest posts
In guest posting, you write and publish content on another website. This clearly shows that the other website allows you to submit blogs and articles from your website. It's good for link-building, as you can add a link back to your site in that published content.
Remember that you shouldn’t focus on writing guest posts only to gain more backlinks. Rather, you should focus on the quality of your content and make it helpful for the reader. Also, make sure that you are not paying for the guest post you are writing; otherwise, it will become a black hat technique.
You have to list websites on which you can guest post. For this, search for the primary keyword of your title and guest post. Another way of guest posting is to share your content via email and introduce yourself. You can also write valuable and authentic content so that other websites don't get any chance to reject or publish your content. If this happens, you can also lose the chance to earn organic backlinks.
Cold reaching
There are websites that don't clearly ask for guest posting, but you can contact them to publish your content. If your content is according to that website’s niche, they may be willing to publish it.
There is less struggle to post on these websites. However, you have to invest much time in searching for these websites and if you hear yes only from one or two sites, it can become a game-changer for you.
Share exclusive data
If you conduct surveys and share your results, there are more chances that websites looking for authentic data can make you earn ethical white hat link building. To compete and excel, there are websites that want to share data that is based on facts and is unique to others.
You can be an intellectual pioneer, and reports extracted from your work can attract lead magnets. So, it's much easier to gain traffic when you become a source of outstanding information.
Broken link development
When a website is moved or removed, it can leave a broken link that shows a 404 error number. In this link building, create a fresh link to your site instead of a broken one. Broken link building helps to enhance website content collaboratively.
You can use various SEO tools to pinpoint sites with broken links, which can increase your chances of getting backlinks. When you learn about these websites, contact them to replace the broken links with your website links.
Make link-worthy content
It requires a lot of effort to generate content that is link-worthy. Here, you can take advantage of SEO content writing to create good link-worthy content. If you want to make such content, you should give importance to sharing a new point of view, fulfilling search intent, and completely describing a topic via list posts and long-form guides. You should also make content that can remain constant for years and update your blogs and articles on time.
Utilise PR campaigns
Online public relations (PR) is a way to make people aware of you via online journalists and influencers. It helps gain popularity in your organisation and build backlinks. The advantages of PR to increase your ranking include sharing the latest content, making an online press release, targeting influencers and people related to your niche, and keeping a record of mentions and backlinks to your site.
Register in HARO
HARO, or help-a-reporter-out, is a great way to obtain white-hat backlinks from journalists' blogs and news websites. As HARO uses content from journalists to give people value, it is a completely white-hat strategy, and Google has no issues with it. It's also a great chance to be featured in the media, gain useful backlinks, and prove yourself as an industry authority.
Here are the tips and tricks that can help you gain more traffic for your website and improve your ranking via white hat linking.
Write guest posts
In guest posting, you write and publish content on another website. This clearly shows that the other website allows you to submit blogs and articles from your website. It's good for link-building, as you can add a link back to your site in that published content.
Remember that you shouldn’t focus on writing guest posts only to gain more backlinks. Rather, you should focus on the quality of your content and make it helpful for the reader. Also, make sure that you are not paying for the guest post you are writing; otherwise, it will become a black hat technique.
You have to list websites on which you can guest post. For this, search for the primary keyword of your title and guest post. Another way of guest posting is to share your content via email and introduce yourself. You can also write valuable and authentic content so that other websites don't get any chance to reject or publish your content. If this happens, you can also lose the chance to earn organic backlinks.
Cold reaching
There are websites that don't clearly ask for guest posting, but you can contact them to publish your content. If your content is according to that website’s niche, they may be willing to publish it.
There is less struggle to post on these websites. However, you have to invest much time in searching for these websites and if you hear yes only from one or two sites, it can become a game-changer for you.
Share exclusive data
If you conduct surveys and share your results, there are more chances that websites looking for authentic data can make you earn ethical white hat link building. To compete and excel, there are websites that want to share data that is based on facts and is unique to others.
You can be an intellectual pioneer, and reports extracted from your work can attract lead magnets. So, it's much easier to gain traffic when you become a source of outstanding information.
Broken link development
When a website is moved or removed, it can leave a broken link that shows a 404 error number. In this link building, create a fresh link to your site instead of a broken one. Broken link building helps to enhance website content collaboratively.
You can use various SEO tools to pinpoint sites with broken links, which can increase your chances of getting backlinks. When you learn about these websites, contact them to replace the broken links with your website links.
Make link-worthy content
It requires a lot of effort to generate content that is link-worthy. Here, you can take advantage of SEO content writing to create good link-worthy content. If you want to make such content, you should give importance to sharing a new point of view, fulfilling search intent, and completely describing a topic via list posts and long-form guides. You should also make content that can remain constant for years and update your blogs and articles on time.
Utilise PR campaigns
Online public relations (PR) is a way to make people aware of you via online journalists and influencers. It helps gain popularity in your organisation and build backlinks. The advantages of PR to increase your ranking include sharing the latest content, making an online press release, targeting influencers and people related to your niche, and keeping a record of mentions and backlinks to your site.
Register in HARO
HARO, or help-a-reporter-out, is a great way to obtain white-hat backlinks from journalists' blogs and news websites. As HARO uses content from journalists to give people value, it is a completely white-hat strategy, and Google has no issues with it. It's also a great chance to be featured in the media, gain useful backlinks, and prove yourself as an industry authority.
Here are the tips and tricks that can help you gain more traffic for your website and improve your ranking via white hat linking.
Write guest posts
In guest posting, you write and publish content on another website. This clearly shows that the other website allows you to submit blogs and articles from your website. It's good for link-building, as you can add a link back to your site in that published content.
Remember that you shouldn’t focus on writing guest posts only to gain more backlinks. Rather, you should focus on the quality of your content and make it helpful for the reader. Also, make sure that you are not paying for the guest post you are writing; otherwise, it will become a black hat technique.
You have to list websites on which you can guest post. For this, search for the primary keyword of your title and guest post. Another way of guest posting is to share your content via email and introduce yourself. You can also write valuable and authentic content so that other websites don't get any chance to reject or publish your content. If this happens, you can also lose the chance to earn organic backlinks.
Cold reaching
There are websites that don't clearly ask for guest posting, but you can contact them to publish your content. If your content is according to that website’s niche, they may be willing to publish it.
There is less struggle to post on these websites. However, you have to invest much time in searching for these websites and if you hear yes only from one or two sites, it can become a game-changer for you.
Share exclusive data
If you conduct surveys and share your results, there are more chances that websites looking for authentic data can make you earn ethical white hat link building. To compete and excel, there are websites that want to share data that is based on facts and is unique to others.
You can be an intellectual pioneer, and reports extracted from your work can attract lead magnets. So, it's much easier to gain traffic when you become a source of outstanding information.
Broken link development
When a website is moved or removed, it can leave a broken link that shows a 404 error number. In this link building, create a fresh link to your site instead of a broken one. Broken link building helps to enhance website content collaboratively.
You can use various SEO tools to pinpoint sites with broken links, which can increase your chances of getting backlinks. When you learn about these websites, contact them to replace the broken links with your website links.
Make link-worthy content
It requires a lot of effort to generate content that is link-worthy. Here, you can take advantage of SEO content writing to create good link-worthy content. If you want to make such content, you should give importance to sharing a new point of view, fulfilling search intent, and completely describing a topic via list posts and long-form guides. You should also make content that can remain constant for years and update your blogs and articles on time.
Utilise PR campaigns
Online public relations (PR) is a way to make people aware of you via online journalists and influencers. It helps gain popularity in your organisation and build backlinks. The advantages of PR to increase your ranking include sharing the latest content, making an online press release, targeting influencers and people related to your niche, and keeping a record of mentions and backlinks to your site.
Register in HARO
HARO, or help-a-reporter-out, is a great way to obtain white-hat backlinks from journalists' blogs and news websites. As HARO uses content from journalists to give people value, it is a completely white-hat strategy, and Google has no issues with it. It's also a great chance to be featured in the media, gain useful backlinks, and prove yourself as an industry authority.
Frequently Asked Questions
How to build 100 backlinks in 30 days or less?
If you create and share good infographics, search for members of social media platforms to publish your content and mention your site, write testimonials, and build various social signals, you can make 100 backlinks within 30 days or less.
What is white hat SEO?
Contrary to black hat SEO, white hat SEO is the way to increase search engine ranking of your website on search engine result pages by following the terms of service of search engines.
What are white hat marketing tactics?
White hat marketing tactics involve being familiar with Webmaster Guidelines, publishing relevant, unique, and valuable content, using keyword strategies and SEO tools, fulfilling user intent, offering good UX user experience, and optimising links.
To sum up
In short, white hat SEO link-building is a way to get backlinks according to Google search laws and regulations. Although it's a time-consuming process, the results are worth it as there are virtually no risks in this type of linking. On the other hand, black hat linking is full of high risks of facing penalties and can waste your time, money, and efforts as search engines keep changing their algorithms. So, it's better to use high-quality white-hat link-building techniques as an effective part of your SEO strategy.
Frequently Asked Questions
How to build 100 backlinks in 30 days or less?
If you create and share good infographics, search for members of social media platforms to publish your content and mention your site, write testimonials, and build various social signals, you can make 100 backlinks within 30 days or less.
What is white hat SEO?
Contrary to black hat SEO, white hat SEO is the way to increase search engine ranking of your website on search engine result pages by following the terms of service of search engines.
What are white hat marketing tactics?
White hat marketing tactics involve being familiar with Webmaster Guidelines, publishing relevant, unique, and valuable content, using keyword strategies and SEO tools, fulfilling user intent, offering good UX user experience, and optimising links.
To sum up
In short, white hat SEO link-building is a way to get backlinks according to Google search laws and regulations. Although it's a time-consuming process, the results are worth it as there are virtually no risks in this type of linking. On the other hand, black hat linking is full of high risks of facing penalties and can waste your time, money, and efforts as search engines keep changing their algorithms. So, it's better to use high-quality white-hat link-building techniques as an effective part of your SEO strategy.
Frequently Asked Questions
How to build 100 backlinks in 30 days or less?
If you create and share good infographics, search for members of social media platforms to publish your content and mention your site, write testimonials, and build various social signals, you can make 100 backlinks within 30 days or less.
What is white hat SEO?
Contrary to black hat SEO, white hat SEO is the way to increase search engine ranking of your website on search engine result pages by following the terms of service of search engines.
What are white hat marketing tactics?
White hat marketing tactics involve being familiar with Webmaster Guidelines, publishing relevant, unique, and valuable content, using keyword strategies and SEO tools, fulfilling user intent, offering good UX user experience, and optimising links.
To sum up
In short, white hat SEO link-building is a way to get backlinks according to Google search laws and regulations. Although it's a time-consuming process, the results are worth it as there are virtually no risks in this type of linking. On the other hand, black hat linking is full of high risks of facing penalties and can waste your time, money, and efforts as search engines keep changing their algorithms. So, it's better to use high-quality white-hat link-building techniques as an effective part of your SEO strategy.
ARTICLE #68
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We’re remote-first — with strategic global hubs
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ee@for.co
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We’re remote-first — with strategic global hubs
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