How to use ChatGPT for link building? The ultimate guide

We have experimented with ChatGPT and discovered some effective and interesting strategies to use for link building. 

We have experimented with ChatGPT and discovered some effective and interesting strategies to use for link building. 

1. Pinpoint potential link-building websites

Link building usually starts with finding relevant sites. If you are an agency specialising in branding and design, try this prompt:

Create a step-by-step link-building strategy for a branding agency.

ChatGPT can then propose a plan, including suggestions for websites or directories in your niche. You’ll still need to verify those sites manually because ChatGPT can produce occasional duds. Think of it as your brainstorming partner rather than an infallible oracle.

2. Conduct keyword research

One of ChatGPT’s strong suits is generating keyword ideas in no time. You could say:

List 20 long-tail keywords related to sustainable packaging designs.

This gives you a decent starting point. Of course, always confirm search volumes and competition levels with actual SEO tools like Ahrefs or SEMrush. ChatGPT won’t know how popular each keyword is, and it might not reflect the latest search trends.

3. Uncover link-building opportunities

ChatGPT can propose all sorts of approaches—guest blogging, local directories, influencer outreach—based on your sector. For instance:

Guest blogging

Give me 50 sites related to [Your Industry] that accept guest posts.

You’ll get a quick list to sort through, cutting out hours of dull web searching.

Local business directories

 Give me 20 local directories for [Keyword] in [Location].

This is helpful if you are targeting a specific city or region. High-quality local directories can lead you straight to potential leads.

Influencer collaboration

Give me a list of influencer experts in [Industry].

Just remember to confirm an influencer’s real-world following and engagement—ChatGPT might spit out some random names.

YouTube is one of the most popular social media platforms worldwide, with over 2.70 billion active users. Almost 52% of all internet users visit YouTube at least once a month, making it a powerful tool for digital marketing.

Research also shows that 96% of online users watch videos to learn about companies, services, and products. Almost 86% of businesses use videos for marketing.

Local events and sponsorships

Provide me with local events and sponsorship opportunities for [Topic] in [Location].

Partnering with well-chosen events can bolster brand visibility and help you bag high-quality backlinks.

Competitor analysis

You could upload your competitor’s backlink profile (if you’ve exported it from a tool) and ask ChatGPT for analysis:

Analyse these competitor backlinks; highlight the best link-building options with a DR above 25 and a UR above 10.

This approach can reveal new angles you hadn’t considered.

4. Write outreach emails

Drafting outreach letters by hand can be time-consuming. ChatGPT speeds this up:

• Generate a list of blogs for guest posting

Provide me with a list of top-ranked personal blogs in [Topic] and format it in a table.

• Create outreach email templates

Write 3 variants of a guest post outreach email for websites with a DA of 40+.

You can then refine these templates so they feel genuinely personal. Add specifics about each blog, mention an article you loved, and keep your pitch polite but enthusiastic. If the blog owner sees a cookie-cutter email, it might go straight to the recycling bin.

5. Find forums and Q&A sites

Posting helpful answers on forums or Q&A platforms can also build inbound links—and ChatGPT is happy to track down places to do it:

Give me a list of popular forums for [Topic]. Provide direct links, if possible.

Again, check these leads before investing time in writing content there.