Using Social Media and SEO for Simultaneous Success

Using Social Media and SEO for Simultaneous Success

Social Media Marketing

Content Marketing

Digital Marketing

SEO Strategy

SEO Tips

Written by:

5 min read

Updated on: June 29th, 2024

Toni Hukkanen

Head of Design

Creative Direction, Brand Direction

For the growth of their business, most companies are now fully accepting that SEO is important. But many of them ignore the massive potential of social media when it comes to B2B space. If your business is skipping social media, it means you will miss a big opportunity to boost your SEO efforts.

Social media can be challenging with constant algorithm changes and competition with platforms like TikTok makes it hard to get organic traffic. It also takes time to create content which might not be easy for small businesses if they lack the right technology for making videos.

But social media is not just about promoting your business with articles and images. You can use it to build brand awareness, share valuable content, earn trust,  showcase your expertise and drive traffic to your website.

What is the relationship between Social Media and SEO?

The relationship between social media and SEO has been a topic of debate for over a decade. Some argue that misinformation on social media often misleads marketers about SEO strategies. SEO experts believe that Google doesn't consider social media performance in its rankings while others put emphasis on the importance of social media for business success. It's true that search engines don't use social signals as a direct ranking factor but many professionals agree that it can indirectly boost SEO. Businesses can build a strong social presence, engage with their audience, and encourage social sharing to increase traffic and improve rankings.

Tip: You can add social profiles to your Google Business Profile to increase local SEO by earning more social signals. Statistics show that 54% of social media users use the platforms to research products. According to social media marketing statistics, 71% of consumers are likely to recommend a brand to friends and family if they've had a positive experience with it on social media.

What is the relationship between Social Media and SEO?

How does Social Media help with SEO?

Search Engine Optimisation is associated with optimising your website to attract people who are interested in your product or service. Social media also does the same by getting your name and content in front of people interested in your offering.

Considering Google's quality guidelines and ranking factors, businesses with limited time, resources and budget always prioritise SEO over social media. But SEO doesn't facilitate conversations with customers, connect with potential customers or drive user-generated content in suitable platforms. So, both are important in their own ways.

Increases Brand Reputation

Almost 50% of brand reputation comes from online sociability. Social media users spend time on their favourite platforms to learn about brands, and their presence impacts human perceptions and Google's algorithm.

The mission of Google is to deliver the best, most relevant, and highest-quality results. Websites that are trusted and have a good reputation rank higher.

According to human perception, companies can lose 22% of business if customers find a negative article in search results.

But with the help of an effective social media strategy, it is possible to replace negative coverage and swap the bad press with a link to your profile. This can happen due to the higher domain ratings of social media sites than most publications.

Boosts branded search traffic

Social media has the power to boost the number of people who are familiar with your brand. But with the help of a more engaged audience, your business can achieve higher engagement rates.

If you post relevant content, there is a high likelihood that followers will buy your products or services when they need them. Followers will either click the link in your bio or search for your brand on search engines when making a purchase.

This branded search also extends to online shopping. According to research, 82% of people choose a familiar brand after researching on search engines.

Builds authority

Google always looks for ways to boost its search results and releases several algorithm updates every year. All this is done to make Google searches more reliable. The major change to its algorithm includes the E-E-A-T model that refers to:

Experience: The website owner has life experience related to the content

Expertise: The evaluation of the knowledge of the author on the subject matter

Authority: Assessment of the credibility of the website publishing content.

Trustworthiness: Measurement of the level of trust people have in the publisher.

By collaborating with influences, you can determine the chances of meeting their E-E-A-T guidelines. 

Improves rankings

Social media can help grow your website traffic. You can share blog posts or guides on social platforms to direct users to your content even if they are not searching for those topics. This will improve rankings and increase your brand awareness. You can generate brand awareness with social media to translate it into online searches for your business and its services.

Creates potential to acquire backlinks

Backlinks, the links from one website to another, are essential to a page's ranking in search results. Google values backlinks to indicate that your site is more valuable than others. With an effective social media strategy, you can gather quality backlinks from authoritative sites. 

Social media platforms have larger audiences than websites. According to Statista's 2024 report, almost 5.17 billion social media users are present worldwide. The remaining percentage is covered by website publishers, writers, and marketers. 

If your one blog post goes viral on social media, you will receive backlinks from major media outlets and established influencers.

How does Social Media help with SEO?

Is Social Media a ranking factor?

You might have heard about social signals as a Google ranking factor which means, social media posts, shares, or follower counts can directly impact ranking. 

Though Google uses social media accounts to verify the legitimacy of your business, it only takes your name, address and phone. Google will check all listings to ensure contact details match, otherwise your business will not appear in local searches.

Google may or may not check social media profiles for the verification of an author's experience, expertise, authoritativeness and trustworthiness (E-E-A-T). Although E-E-A-T isn't a direct ranking factor, trustworthy content from credible authors ranks better.

So, most of the effects of social signals on Google are indirect. But high traffic, positive engagement and more backlinks from social media can improve rankings.

Bing uses social signals directly in its ranking factors. It verifies the credibility of a brand through social media profiles and considers content with many social shares as more valuable to rank it higher.

How to use Social Media for SEO?

Social media and SEO have similar potential for reach. Google handles 8.5 billion searches per day, Facebook sees 1.5 billion searches, and YouTube users watch 1 billion hours of video. Only a small fraction of those searches relate to your business, but you can get the idea. 

So, social media outshines SEO in several ways, here are five methods you can use to benefit from social media for SEO:

Index and rank with content amplification

In an ideal world, every piece of content will immediately rank on the first page of Google and everyone will love it. But the reality is quite different.

The first Google search result has a 27.6% click-through rate. Almost 95% of people only click the results on the first page. Google doesn't guarantee first page ranking or indexing even for searches related to your business.

There is much competition on the first page due to high authority competitors, answer boxes, images, videos, and now sponsored content. You can't just drive traffic with a good keyword strategy. Unless you have a talented content writer or excel in image SEO or YouTube, most of your content will start on page two or lower.

It doesn't mean you should quit creating content. You will need to use other ways to get discovered.

  • Share your content on social media to drive traffic to your pages.

  • Increase traffic from social media to get noticed by Google through Chrome or visitors linking to your content outside of social media.

  • Your content will get indexed faster and rank higher (if you are not going for manual indexing requests in Google Search Console or using SEO plugins).

  • Share valuable content regularly to build an audience and increase the likelihood of engagement and clicks.

  • Update old content to drive more traffic.

  • Share engaging content that can encourage longer sessions and deeper scrolls. If visitors view additional pages it will send positive signals to search engines to boost SEO.

Social proof your business

You can social proof your business by building trust as it is essential for B2B offerings. Before engaging with your business, customers often conduct thorough research to understand the nature of your business.

As people rely on reviews, testimonials, awards, and statistics before making a purchase, you can gather and share such social proof on social media. Share expert advice and helpful content on social media to show your expertise and reach more people instead of relying on organic searches. Share content and build social proof to increase brand familiarity.

Consumers also focus on exploring your business values and practices. You can use social media to authentically showcase the company culture, values, goals and community involvement. You can tell your brand's story to connect with audiences on a personal level.

Use social media for link-building

No matter how often the world of SEO changes, one thing remains constant and that is the essential role of backlinks in your ranking. Backlinks, also known as inbound links are the links from other websites to yours. When another website links to you it gives a sort of vote of confidence to Google. If the quality of referring links is higher it will prove more beneficial for your ranking. 

Though social media doesn't provide direct backlinks it has some role in SEO strategy. If there are links in your social profiles, they will be considered as direct traffic while links shared in posts are seen as social media referral traffic. But the real power of social media is in building brand awareness.

You can share your content there to increase its visibility. Every business that encounters your content is a potential source of a backlink.

Support local SEO

Local SEO is important for industries like small businesses, entertainment, hospitality and dining with physical locations. As an owner, you may want your business to appear on the first page when someone nearby looks for your service. You can achieve it with NAP (name, address and phone). 

You can use social media profiles to publish your location details for Google to check. Use local keywords, hashtags, and location tags to increase your visibility. Create a Google Business Profile to use as a social media platform to publish posts and boost your local presence.

Social media has an impact on local SEO in increasing traffic and visibility which can indirectly improve search rankings. 

Facebook reviews can be a bonus for this purpose as they appear in Google search results. Though they are not ranking factors like Google Business reviews, having them can influence a person's decision to click on your offerings.

Build brand awareness

It is important that people know about you if you want to grow your business. New customers won't visit you if they haven't heard your name. With the help of SEO, you can get discovered in search results through organic keyword strategies and onsite optimization but social media can take it to the next level.

  • Use hashtags and keywords to get your posts and profiles ranked to encourage people to follow your business.

  • Comment on relevant posts to gain visibility from everyone engaging with that post.

  • Let happy customers tag your business in their posts to extend your reach to all their followers.

  • Create branded hashtags to encourage people to tag your business and share their experiences.

  • Benefit from influencer marketing by introducing your business to their large following.

As people will get more aware of your business through social media it will bring more visitors to your website.

Read More: The Power of Familiarity in Branding: Why It Matters

How to use Social Media for SEO?

Final thoughts on Social Media and SEO

Social media has a great impact on boosting SEO, and SEO also benefits social media efforts. There is a symbiotic relationship between the two and it is worth mentioning. Their integration can improve organic rankings and drive traffic to your website. This powerful combination allows you to build a community, humanise your brand and amplify your message. You can use social media and SEO to enhance your overall marketing efforts and achieve better results.

Final thoughts on Social Media and SEO
ARTICLE #37

Using Social Media and SEO for Simultaneous Success

Using Social Media and SEO for Simultaneous Success

Social Media Marketing

Content Marketing

Digital Marketing

SEO Strategy

SEO Tips

Written by:

5 min read

Updated on: June 29th, 2024

Toni Hukkanen

Head of Design

Creative Direction, Brand Direction

For the growth of their business, most companies are now fully accepting that SEO is important. But many of them ignore the massive potential of social media when it comes to B2B space. If your business is skipping social media, it means you will miss a big opportunity to boost your SEO efforts.

Social media can be challenging with constant algorithm changes and competition with platforms like TikTok makes it hard to get organic traffic. It also takes time to create content which might not be easy for small businesses if they lack the right technology for making videos.

But social media is not just about promoting your business with articles and images. You can use it to build brand awareness, share valuable content, earn trust,  showcase your expertise and drive traffic to your website.

What is the relationship between Social Media and SEO?

The relationship between social media and SEO has been a topic of debate for over a decade. Some argue that misinformation on social media often misleads marketers about SEO strategies. SEO experts believe that Google doesn't consider social media performance in its rankings while others put emphasis on the importance of social media for business success. It's true that search engines don't use social signals as a direct ranking factor but many professionals agree that it can indirectly boost SEO. Businesses can build a strong social presence, engage with their audience, and encourage social sharing to increase traffic and improve rankings.

Tip: You can add social profiles to your Google Business Profile to increase local SEO by earning more social signals. Statistics show that 54% of social media users use the platforms to research products. According to social media marketing statistics, 71% of consumers are likely to recommend a brand to friends and family if they've had a positive experience with it on social media.

What is the relationship between Social Media and SEO?

How does Social Media help with SEO?

Search Engine Optimisation is associated with optimising your website to attract people who are interested in your product or service. Social media also does the same by getting your name and content in front of people interested in your offering.

Considering Google's quality guidelines and ranking factors, businesses with limited time, resources and budget always prioritise SEO over social media. But SEO doesn't facilitate conversations with customers, connect with potential customers or drive user-generated content in suitable platforms. So, both are important in their own ways.

Increases Brand Reputation

Almost 50% of brand reputation comes from online sociability. Social media users spend time on their favourite platforms to learn about brands, and their presence impacts human perceptions and Google's algorithm.

The mission of Google is to deliver the best, most relevant, and highest-quality results. Websites that are trusted and have a good reputation rank higher.

According to human perception, companies can lose 22% of business if customers find a negative article in search results.

But with the help of an effective social media strategy, it is possible to replace negative coverage and swap the bad press with a link to your profile. This can happen due to the higher domain ratings of social media sites than most publications.

Boosts branded search traffic

Social media has the power to boost the number of people who are familiar with your brand. But with the help of a more engaged audience, your business can achieve higher engagement rates.

If you post relevant content, there is a high likelihood that followers will buy your products or services when they need them. Followers will either click the link in your bio or search for your brand on search engines when making a purchase.

This branded search also extends to online shopping. According to research, 82% of people choose a familiar brand after researching on search engines.

Builds authority

Google always looks for ways to boost its search results and releases several algorithm updates every year. All this is done to make Google searches more reliable. The major change to its algorithm includes the E-E-A-T model that refers to:

Experience: The website owner has life experience related to the content

Expertise: The evaluation of the knowledge of the author on the subject matter

Authority: Assessment of the credibility of the website publishing content.

Trustworthiness: Measurement of the level of trust people have in the publisher.

By collaborating with influences, you can determine the chances of meeting their E-E-A-T guidelines. 

Improves rankings

Social media can help grow your website traffic. You can share blog posts or guides on social platforms to direct users to your content even if they are not searching for those topics. This will improve rankings and increase your brand awareness. You can generate brand awareness with social media to translate it into online searches for your business and its services.

Creates potential to acquire backlinks

Backlinks, the links from one website to another, are essential to a page's ranking in search results. Google values backlinks to indicate that your site is more valuable than others. With an effective social media strategy, you can gather quality backlinks from authoritative sites. 

Social media platforms have larger audiences than websites. According to Statista's 2024 report, almost 5.17 billion social media users are present worldwide. The remaining percentage is covered by website publishers, writers, and marketers. 

If your one blog post goes viral on social media, you will receive backlinks from major media outlets and established influencers.

How does Social Media help with SEO?

Is Social Media a ranking factor?

You might have heard about social signals as a Google ranking factor which means, social media posts, shares, or follower counts can directly impact ranking. 

Though Google uses social media accounts to verify the legitimacy of your business, it only takes your name, address and phone. Google will check all listings to ensure contact details match, otherwise your business will not appear in local searches.

Google may or may not check social media profiles for the verification of an author's experience, expertise, authoritativeness and trustworthiness (E-E-A-T). Although E-E-A-T isn't a direct ranking factor, trustworthy content from credible authors ranks better.

So, most of the effects of social signals on Google are indirect. But high traffic, positive engagement and more backlinks from social media can improve rankings.

Bing uses social signals directly in its ranking factors. It verifies the credibility of a brand through social media profiles and considers content with many social shares as more valuable to rank it higher.

How to use Social Media for SEO?

Social media and SEO have similar potential for reach. Google handles 8.5 billion searches per day, Facebook sees 1.5 billion searches, and YouTube users watch 1 billion hours of video. Only a small fraction of those searches relate to your business, but you can get the idea. 

So, social media outshines SEO in several ways, here are five methods you can use to benefit from social media for SEO:

Index and rank with content amplification

In an ideal world, every piece of content will immediately rank on the first page of Google and everyone will love it. But the reality is quite different.

The first Google search result has a 27.6% click-through rate. Almost 95% of people only click the results on the first page. Google doesn't guarantee first page ranking or indexing even for searches related to your business.

There is much competition on the first page due to high authority competitors, answer boxes, images, videos, and now sponsored content. You can't just drive traffic with a good keyword strategy. Unless you have a talented content writer or excel in image SEO or YouTube, most of your content will start on page two or lower.

It doesn't mean you should quit creating content. You will need to use other ways to get discovered.

  • Share your content on social media to drive traffic to your pages.

  • Increase traffic from social media to get noticed by Google through Chrome or visitors linking to your content outside of social media.

  • Your content will get indexed faster and rank higher (if you are not going for manual indexing requests in Google Search Console or using SEO plugins).

  • Share valuable content regularly to build an audience and increase the likelihood of engagement and clicks.

  • Update old content to drive more traffic.

  • Share engaging content that can encourage longer sessions and deeper scrolls. If visitors view additional pages it will send positive signals to search engines to boost SEO.

Social proof your business

You can social proof your business by building trust as it is essential for B2B offerings. Before engaging with your business, customers often conduct thorough research to understand the nature of your business.

As people rely on reviews, testimonials, awards, and statistics before making a purchase, you can gather and share such social proof on social media. Share expert advice and helpful content on social media to show your expertise and reach more people instead of relying on organic searches. Share content and build social proof to increase brand familiarity.

Consumers also focus on exploring your business values and practices. You can use social media to authentically showcase the company culture, values, goals and community involvement. You can tell your brand's story to connect with audiences on a personal level.

Use social media for link-building

No matter how often the world of SEO changes, one thing remains constant and that is the essential role of backlinks in your ranking. Backlinks, also known as inbound links are the links from other websites to yours. When another website links to you it gives a sort of vote of confidence to Google. If the quality of referring links is higher it will prove more beneficial for your ranking. 

Though social media doesn't provide direct backlinks it has some role in SEO strategy. If there are links in your social profiles, they will be considered as direct traffic while links shared in posts are seen as social media referral traffic. But the real power of social media is in building brand awareness.

You can share your content there to increase its visibility. Every business that encounters your content is a potential source of a backlink.

Support local SEO

Local SEO is important for industries like small businesses, entertainment, hospitality and dining with physical locations. As an owner, you may want your business to appear on the first page when someone nearby looks for your service. You can achieve it with NAP (name, address and phone). 

You can use social media profiles to publish your location details for Google to check. Use local keywords, hashtags, and location tags to increase your visibility. Create a Google Business Profile to use as a social media platform to publish posts and boost your local presence.

Social media has an impact on local SEO in increasing traffic and visibility which can indirectly improve search rankings. 

Facebook reviews can be a bonus for this purpose as they appear in Google search results. Though they are not ranking factors like Google Business reviews, having them can influence a person's decision to click on your offerings.

Build brand awareness

It is important that people know about you if you want to grow your business. New customers won't visit you if they haven't heard your name. With the help of SEO, you can get discovered in search results through organic keyword strategies and onsite optimization but social media can take it to the next level.

  • Use hashtags and keywords to get your posts and profiles ranked to encourage people to follow your business.

  • Comment on relevant posts to gain visibility from everyone engaging with that post.

  • Let happy customers tag your business in their posts to extend your reach to all their followers.

  • Create branded hashtags to encourage people to tag your business and share their experiences.

  • Benefit from influencer marketing by introducing your business to their large following.

As people will get more aware of your business through social media it will bring more visitors to your website.

Read More: The Power of Familiarity in Branding: Why It Matters

How to use Social Media for SEO?

Final thoughts on Social Media and SEO

Social media has a great impact on boosting SEO, and SEO also benefits social media efforts. There is a symbiotic relationship between the two and it is worth mentioning. Their integration can improve organic rankings and drive traffic to your website. This powerful combination allows you to build a community, humanise your brand and amplify your message. You can use social media and SEO to enhance your overall marketing efforts and achieve better results.

Final thoughts on Social Media and SEO
ARTICLE #37

Using Social Media and SEO for Simultaneous Success

Using Social Media and SEO for Simultaneous Success

Social Media Marketing

Content Marketing

Digital Marketing

SEO Strategy

SEO Tips

Written by:

5 min read

Updated on: June 29th, 2024

Toni Hukkanen

Head of Design

Creative Direction, Brand Direction

For the growth of their business, most companies are now fully accepting that SEO is important. But many of them ignore the massive potential of social media when it comes to B2B space. If your business is skipping social media, it means you will miss a big opportunity to boost your SEO efforts.

Social media can be challenging with constant algorithm changes and competition with platforms like TikTok makes it hard to get organic traffic. It also takes time to create content which might not be easy for small businesses if they lack the right technology for making videos.

But social media is not just about promoting your business with articles and images. You can use it to build brand awareness, share valuable content, earn trust,  showcase your expertise and drive traffic to your website.

What is the relationship between Social Media and SEO?

The relationship between social media and SEO has been a topic of debate for over a decade. Some argue that misinformation on social media often misleads marketers about SEO strategies. SEO experts believe that Google doesn't consider social media performance in its rankings while others put emphasis on the importance of social media for business success. It's true that search engines don't use social signals as a direct ranking factor but many professionals agree that it can indirectly boost SEO. Businesses can build a strong social presence, engage with their audience, and encourage social sharing to increase traffic and improve rankings.

Tip: You can add social profiles to your Google Business Profile to increase local SEO by earning more social signals. Statistics show that 54% of social media users use the platforms to research products. According to social media marketing statistics, 71% of consumers are likely to recommend a brand to friends and family if they've had a positive experience with it on social media.

What is the relationship between Social Media and SEO?

How does Social Media help with SEO?

Search Engine Optimisation is associated with optimising your website to attract people who are interested in your product or service. Social media also does the same by getting your name and content in front of people interested in your offering.

Considering Google's quality guidelines and ranking factors, businesses with limited time, resources and budget always prioritise SEO over social media. But SEO doesn't facilitate conversations with customers, connect with potential customers or drive user-generated content in suitable platforms. So, both are important in their own ways.

Increases Brand Reputation

Almost 50% of brand reputation comes from online sociability. Social media users spend time on their favourite platforms to learn about brands, and their presence impacts human perceptions and Google's algorithm.

The mission of Google is to deliver the best, most relevant, and highest-quality results. Websites that are trusted and have a good reputation rank higher.

According to human perception, companies can lose 22% of business if customers find a negative article in search results.

But with the help of an effective social media strategy, it is possible to replace negative coverage and swap the bad press with a link to your profile. This can happen due to the higher domain ratings of social media sites than most publications.

Boosts branded search traffic

Social media has the power to boost the number of people who are familiar with your brand. But with the help of a more engaged audience, your business can achieve higher engagement rates.

If you post relevant content, there is a high likelihood that followers will buy your products or services when they need them. Followers will either click the link in your bio or search for your brand on search engines when making a purchase.

This branded search also extends to online shopping. According to research, 82% of people choose a familiar brand after researching on search engines.

Builds authority

Google always looks for ways to boost its search results and releases several algorithm updates every year. All this is done to make Google searches more reliable. The major change to its algorithm includes the E-E-A-T model that refers to:

Experience: The website owner has life experience related to the content

Expertise: The evaluation of the knowledge of the author on the subject matter

Authority: Assessment of the credibility of the website publishing content.

Trustworthiness: Measurement of the level of trust people have in the publisher.

By collaborating with influences, you can determine the chances of meeting their E-E-A-T guidelines. 

Improves rankings

Social media can help grow your website traffic. You can share blog posts or guides on social platforms to direct users to your content even if they are not searching for those topics. This will improve rankings and increase your brand awareness. You can generate brand awareness with social media to translate it into online searches for your business and its services.

Creates potential to acquire backlinks

Backlinks, the links from one website to another, are essential to a page's ranking in search results. Google values backlinks to indicate that your site is more valuable than others. With an effective social media strategy, you can gather quality backlinks from authoritative sites. 

Social media platforms have larger audiences than websites. According to Statista's 2024 report, almost 5.17 billion social media users are present worldwide. The remaining percentage is covered by website publishers, writers, and marketers. 

If your one blog post goes viral on social media, you will receive backlinks from major media outlets and established influencers.

How does Social Media help with SEO?

Is Social Media a ranking factor?

You might have heard about social signals as a Google ranking factor which means, social media posts, shares, or follower counts can directly impact ranking. 

Though Google uses social media accounts to verify the legitimacy of your business, it only takes your name, address and phone. Google will check all listings to ensure contact details match, otherwise your business will not appear in local searches.

Google may or may not check social media profiles for the verification of an author's experience, expertise, authoritativeness and trustworthiness (E-E-A-T). Although E-E-A-T isn't a direct ranking factor, trustworthy content from credible authors ranks better.

So, most of the effects of social signals on Google are indirect. But high traffic, positive engagement and more backlinks from social media can improve rankings.

Bing uses social signals directly in its ranking factors. It verifies the credibility of a brand through social media profiles and considers content with many social shares as more valuable to rank it higher.

How to use Social Media for SEO?

Social media and SEO have similar potential for reach. Google handles 8.5 billion searches per day, Facebook sees 1.5 billion searches, and YouTube users watch 1 billion hours of video. Only a small fraction of those searches relate to your business, but you can get the idea. 

So, social media outshines SEO in several ways, here are five methods you can use to benefit from social media for SEO:

Index and rank with content amplification

In an ideal world, every piece of content will immediately rank on the first page of Google and everyone will love it. But the reality is quite different.

The first Google search result has a 27.6% click-through rate. Almost 95% of people only click the results on the first page. Google doesn't guarantee first page ranking or indexing even for searches related to your business.

There is much competition on the first page due to high authority competitors, answer boxes, images, videos, and now sponsored content. You can't just drive traffic with a good keyword strategy. Unless you have a talented content writer or excel in image SEO or YouTube, most of your content will start on page two or lower.

It doesn't mean you should quit creating content. You will need to use other ways to get discovered.

  • Share your content on social media to drive traffic to your pages.

  • Increase traffic from social media to get noticed by Google through Chrome or visitors linking to your content outside of social media.

  • Your content will get indexed faster and rank higher (if you are not going for manual indexing requests in Google Search Console or using SEO plugins).

  • Share valuable content regularly to build an audience and increase the likelihood of engagement and clicks.

  • Update old content to drive more traffic.

  • Share engaging content that can encourage longer sessions and deeper scrolls. If visitors view additional pages it will send positive signals to search engines to boost SEO.

Social proof your business

You can social proof your business by building trust as it is essential for B2B offerings. Before engaging with your business, customers often conduct thorough research to understand the nature of your business.

As people rely on reviews, testimonials, awards, and statistics before making a purchase, you can gather and share such social proof on social media. Share expert advice and helpful content on social media to show your expertise and reach more people instead of relying on organic searches. Share content and build social proof to increase brand familiarity.

Consumers also focus on exploring your business values and practices. You can use social media to authentically showcase the company culture, values, goals and community involvement. You can tell your brand's story to connect with audiences on a personal level.

Use social media for link-building

No matter how often the world of SEO changes, one thing remains constant and that is the essential role of backlinks in your ranking. Backlinks, also known as inbound links are the links from other websites to yours. When another website links to you it gives a sort of vote of confidence to Google. If the quality of referring links is higher it will prove more beneficial for your ranking. 

Though social media doesn't provide direct backlinks it has some role in SEO strategy. If there are links in your social profiles, they will be considered as direct traffic while links shared in posts are seen as social media referral traffic. But the real power of social media is in building brand awareness.

You can share your content there to increase its visibility. Every business that encounters your content is a potential source of a backlink.

Support local SEO

Local SEO is important for industries like small businesses, entertainment, hospitality and dining with physical locations. As an owner, you may want your business to appear on the first page when someone nearby looks for your service. You can achieve it with NAP (name, address and phone). 

You can use social media profiles to publish your location details for Google to check. Use local keywords, hashtags, and location tags to increase your visibility. Create a Google Business Profile to use as a social media platform to publish posts and boost your local presence.

Social media has an impact on local SEO in increasing traffic and visibility which can indirectly improve search rankings. 

Facebook reviews can be a bonus for this purpose as they appear in Google search results. Though they are not ranking factors like Google Business reviews, having them can influence a person's decision to click on your offerings.

Build brand awareness

It is important that people know about you if you want to grow your business. New customers won't visit you if they haven't heard your name. With the help of SEO, you can get discovered in search results through organic keyword strategies and onsite optimization but social media can take it to the next level.

  • Use hashtags and keywords to get your posts and profiles ranked to encourage people to follow your business.

  • Comment on relevant posts to gain visibility from everyone engaging with that post.

  • Let happy customers tag your business in their posts to extend your reach to all their followers.

  • Create branded hashtags to encourage people to tag your business and share their experiences.

  • Benefit from influencer marketing by introducing your business to their large following.

As people will get more aware of your business through social media it will bring more visitors to your website.

Read More: The Power of Familiarity in Branding: Why It Matters

How to use Social Media for SEO?

Final thoughts on Social Media and SEO

Social media has a great impact on boosting SEO, and SEO also benefits social media efforts. There is a symbiotic relationship between the two and it is worth mentioning. Their integration can improve organic rankings and drive traffic to your website. This powerful combination allows you to build a community, humanise your brand and amplify your message. You can use social media and SEO to enhance your overall marketing efforts and achieve better results.

Final thoughts on Social Media and SEO
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