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Online Strategy
Digital Transformation
Digital Planning
Marketing Strategy
Content Strategy
ARTICLE #58
How to create a digital strategy for your business?
![How to Create a Digital Strategy for Your Business?](https://framerusercontent.com/images/J8oYpOQRqJRCIaZUXMI27ikDhE.webp)
![How to Create a Digital Strategy for Your Business?](https://framerusercontent.com/images/J8oYpOQRqJRCIaZUXMI27ikDhE.webp)
![How to Create a Digital Strategy for Your Business?](https://framerusercontent.com/images/J8oYpOQRqJRCIaZUXMI27ikDhE.webp)
Online Strategy
Digital Transformation
Digital Planning
Marketing Strategy
Content Strategy
Written by:
7 min read
Updated on: July 15, 2024
Toni Hukkanen
Head of Design
![Toni Hukkanen - Head of design, with proper track of high end projects in design agency](https://framerusercontent.com/images/60jBbHrBEJ55dqKUVmZcEOi6QhA.jpeg)
Creative Direction, Brand Direction
Toni Hukkanen
Head of Design
![Toni Hukkanen - Head of design, with proper track of high end projects in design agency](https://framerusercontent.com/images/60jBbHrBEJ55dqKUVmZcEOi6QhA.jpeg)
Creative Direction, Brand Direction
Toni Hukkanen
Head of Design
![Toni Hukkanen - Head of design, with proper track of high end projects in design agency](https://framerusercontent.com/images/60jBbHrBEJ55dqKUVmZcEOi6QhA.jpeg)
Creative Direction, Brand Direction
Are you looking for reasons why your business is lagging behind and how can you implement a digital strategy for its success?
You might be aware of the journey of Steve Jobs when he rejoined Apple in 1996. The company was about to go bankrupt at that time. But if you look at Statisa’s recent report of the most valuable brands worldwide in 2024, you will find Apple on top with a brand value of $516.6 billion. This remarkable turning point came due to a new digital strategy focused on simplicity. Keep reading to find out what digital strategy is and how you can create it for your business.
Are you looking for reasons why your business is lagging behind and how can you implement a digital strategy for its success?
You might be aware of the journey of Steve Jobs when he rejoined Apple in 1996. The company was about to go bankrupt at that time. But if you look at Statisa’s recent report of the most valuable brands worldwide in 2024, you will find Apple on top with a brand value of $516.6 billion. This remarkable turning point came due to a new digital strategy focused on simplicity. Keep reading to find out what digital strategy is and how you can create it for your business.
Are you looking for reasons why your business is lagging behind and how can you implement a digital strategy for its success?
You might be aware of the journey of Steve Jobs when he rejoined Apple in 1996. The company was about to go bankrupt at that time. But if you look at Statisa’s recent report of the most valuable brands worldwide in 2024, you will find Apple on top with a brand value of $516.6 billion. This remarkable turning point came due to a new digital strategy focused on simplicity. Keep reading to find out what digital strategy is and how you can create it for your business.
![Successful Digital Strategy Examples](https://framerusercontent.com/images/dsdhxMrJfJxIYbRRisGrR5OF9I0.webp)
![Successful Digital Strategy Examples](https://framerusercontent.com/images/dsdhxMrJfJxIYbRRisGrR5OF9I0.webp)
![Successful Digital Strategy Examples](https://framerusercontent.com/images/dsdhxMrJfJxIYbRRisGrR5OF9I0.webp)
What is a digital strategy?
What is a digital strategy?
What is a digital strategy?
A digital strategy is like a roadmap that sets out the goal for your online project centred around data science, technology, and analytics and shows the best possible ways to reach it. It outlines target audience, competitors , your goals, key performance indicators, and the path your users take.
With this strategy, you can give consistent direction and vision to the project. It also ensures everyone is working towards the same goal.
Digital strategies include short term and long term plans with specific tasks that can be scaled up. For these strategies, a team of individuals from executive leadership to marketing and IT departments ensure a holistic approach to digital initiatives.
A digital strategy is like a roadmap that sets out the goal for your online project centred around data science, technology, and analytics and shows the best possible ways to reach it. It outlines target audience, competitors , your goals, key performance indicators, and the path your users take.
With this strategy, you can give consistent direction and vision to the project. It also ensures everyone is working towards the same goal.
Digital strategies include short term and long term plans with specific tasks that can be scaled up. For these strategies, a team of individuals from executive leadership to marketing and IT departments ensure a holistic approach to digital initiatives.
A digital strategy is like a roadmap that sets out the goal for your online project centred around data science, technology, and analytics and shows the best possible ways to reach it. It outlines target audience, competitors , your goals, key performance indicators, and the path your users take.
With this strategy, you can give consistent direction and vision to the project. It also ensures everyone is working towards the same goal.
Digital strategies include short term and long term plans with specific tasks that can be scaled up. For these strategies, a team of individuals from executive leadership to marketing and IT departments ensure a holistic approach to digital initiatives.
![What is a Digital Strategy?](https://framerusercontent.com/images/nzlCTq0r4f5RYPtbzbfVkT5xJM.webp)
![What is a Digital Strategy?](https://framerusercontent.com/images/nzlCTq0r4f5RYPtbzbfVkT5xJM.webp)
![What is a Digital Strategy?](https://framerusercontent.com/images/nzlCTq0r4f5RYPtbzbfVkT5xJM.webp)
Why is digital strategy important for your business?
Whether you own an established business or a startup company, a digital strategy aims to define your goals and outline specific methods to achieve them. You can use it as a guiding light to improve the performance of your business, marketing campaigns, paid advertisements, and boost your online visibility. There could be varying reasons why you need a digital strategy for your business.
Ensures in-depth business discovery
The first thing that must be part of a business strategy is the discovery stage. Your team should have a better understanding of what they are trying to achieve and what pathway they have to follow. This also provides you some time to reevaluate and optimise current tactics, company goals, and target audience.
Enhances growth potential of business
You can boost the growth potential of your business with an increased market share using digital strategy. Recent studies show that 40% of businesses that invest in a digital strategy are better positioned. They can expand their customer base and capture a larger market share.
Eliminates missed opportunities
If you want to understand the direction of your strategy to identify the areas for better optimization and new areas to focus on, perform a SWOT analysis. You can analyse the strengths, weaknesses, opportunities, and threats in your company. This will eventually eliminate the missed opportunities that can possibly happen if one stage of the strategy is missed.
Improves customer interaction through web and mobile channels
With an effective digital strategy, your business can have a better customer experience where you can make informed decisions through data-driven insights to give efficient customer support. You can use accessible channels like web and mobile to simplify processes and offer real-time services to fulfil customer needs.
Helps track ROI
With the help of a digital strategy, you can easily track ROI. You can also keep track of your progress by checking the analytics through digital channels. When you measure every marketing strategy it will become a cost-effective way for you.
Increases revenues for your business
By having a digital strategy you can open up limitless opportunities for your business to boost profitability and transform their operations. Your business can increase its decision-making processes. It can also improve the quality of its products and services by optimising workflows and systems.
These reasons are the tip of the iceberg as there are so many other benefits of creating a digital strategy.
Whether you own an established business or a startup company, a digital strategy aims to define your goals and outline specific methods to achieve them. You can use it as a guiding light to improve the performance of your business, marketing campaigns, paid advertisements, and boost your online visibility. There could be varying reasons why you need a digital strategy for your business.
Ensures in-depth business discovery
The first thing that must be part of a business strategy is the discovery stage. Your team should have a better understanding of what they are trying to achieve and what pathway they have to follow. This also provides you some time to reevaluate and optimise current tactics, company goals, and target audience.
Enhances growth potential of business
You can boost the growth potential of your business with an increased market share using digital strategy. Recent studies show that 40% of businesses that invest in a digital strategy are better positioned. They can expand their customer base and capture a larger market share.
Eliminates missed opportunities
If you want to understand the direction of your strategy to identify the areas for better optimization and new areas to focus on, perform a SWOT analysis. You can analyse the strengths, weaknesses, opportunities, and threats in your company. This will eventually eliminate the missed opportunities that can possibly happen if one stage of the strategy is missed.
Improves customer interaction through web and mobile channels
With an effective digital strategy, your business can have a better customer experience where you can make informed decisions through data-driven insights to give efficient customer support. You can use accessible channels like web and mobile to simplify processes and offer real-time services to fulfil customer needs.
Helps track ROI
With the help of a digital strategy, you can easily track ROI. You can also keep track of your progress by checking the analytics through digital channels. When you measure every marketing strategy it will become a cost-effective way for you.
Increases revenues for your business
By having a digital strategy you can open up limitless opportunities for your business to boost profitability and transform their operations. Your business can increase its decision-making processes. It can also improve the quality of its products and services by optimising workflows and systems.
These reasons are the tip of the iceberg as there are so many other benefits of creating a digital strategy.
Whether you own an established business or a startup company, a digital strategy aims to define your goals and outline specific methods to achieve them. You can use it as a guiding light to improve the performance of your business, marketing campaigns, paid advertisements, and boost your online visibility. There could be varying reasons why you need a digital strategy for your business.
Ensures in-depth business discovery
The first thing that must be part of a business strategy is the discovery stage. Your team should have a better understanding of what they are trying to achieve and what pathway they have to follow. This also provides you some time to reevaluate and optimise current tactics, company goals, and target audience.
Enhances growth potential of business
You can boost the growth potential of your business with an increased market share using digital strategy. Recent studies show that 40% of businesses that invest in a digital strategy are better positioned. They can expand their customer base and capture a larger market share.
Eliminates missed opportunities
If you want to understand the direction of your strategy to identify the areas for better optimization and new areas to focus on, perform a SWOT analysis. You can analyse the strengths, weaknesses, opportunities, and threats in your company. This will eventually eliminate the missed opportunities that can possibly happen if one stage of the strategy is missed.
Improves customer interaction through web and mobile channels
With an effective digital strategy, your business can have a better customer experience where you can make informed decisions through data-driven insights to give efficient customer support. You can use accessible channels like web and mobile to simplify processes and offer real-time services to fulfil customer needs.
Helps track ROI
With the help of a digital strategy, you can easily track ROI. You can also keep track of your progress by checking the analytics through digital channels. When you measure every marketing strategy it will become a cost-effective way for you.
Increases revenues for your business
By having a digital strategy you can open up limitless opportunities for your business to boost profitability and transform their operations. Your business can increase its decision-making processes. It can also improve the quality of its products and services by optimising workflows and systems.
These reasons are the tip of the iceberg as there are so many other benefits of creating a digital strategy.
![What are the key elements of a Digital Strategy?](https://framerusercontent.com/images/v9xc1dic1axLi7pJtwtT2XzrI.webp)
![What are the key elements of a Digital Strategy?](https://framerusercontent.com/images/v9xc1dic1axLi7pJtwtT2XzrI.webp)
![What are the key elements of a Digital Strategy?](https://framerusercontent.com/images/v9xc1dic1axLi7pJtwtT2XzrI.webp)
What are the key elements of a digital strategy?
A clear and effective digital strategy helps in ensuring that your digital presence is current, intended to achieve goals, and future-proof. But there are some needs and priorities of a company that you must be aware of to create one that can support your goals.
SMART Goals
SMART goals are characterised by being Specific, Measurable, Achievable, Result-focused, and Time-bound. These are the results you may want your digital strategy to achieve. These goals keep you on track to find and define your business goals. Below we have mentioned some common goals.
Increase your brand's visibility
Inform clients and customers about your products or services
Improve the performance of your website
Bring your brand to a position where it is one of the top players in the industry.
Increase customer engagement through blog posts, social media, and marketing campaigns.
Target audience
Your target audience consists of the consumers who are benefiting from the products and services of your brand. So, you should have a better understanding of their needs and preferences to deliver better results.
You can find your target audience by doing some market research about their purchasing habits, demographics (their age or gender), and psychographics (their hobbies and lifestyles). Try to understand their pain points and give them solutions through your products and services. Analyse your existing audience and gain insights. In the end, build a user persona of your ideal customers.
Competitor research
Once you get familiar with goals and target audience, do some competitor's research. This also includes industry research, market research, and competitor analysis. This will help you understand the market trends and innovations happening in your industry.
Competitor research gives insights into the spending behaviour of your customers. You can also understand the strengths and weaknesses of your competitors to discover the threats and opportunities in your brand's potential.
User journeys
If you want to learn how your target audience will navigate through a marketing or conversion funnel, go through user journeys. You can also find it by exploring the stages when users first interacted with your products or services and decided to make a purchase.
Multi Channels can act as user journeys such as your social media channel, website, or an ad. Sometimes there are single channels through which users convert.
A user may see your brand promoted via pay-per-click ads and then explore search engines like Google to find the social proof of your brand. Customer reviews and testimonials are good sources of social proof. They will visit the contact page on your website to inquire about your services if they like everything about your product.
Key Performance Indicators (KPIs)
KPIs are the quantitative indicators to measure the overall success of your digital product. They are important to keep the objectives of your business at the forefront of decision-making. You can also measure the performance of your digital business with the help of KPIs.
Things that are part of it include traffic, website conversion rate, website management, qualified leads per month, customer acquisition cost, and social media engagement rate.
If you have set up specific KPIs and also monitored the numbers, it will help you evaluate your campaigns, traffic, search engine rankings, and more.
RACE Planning
RACE stands for Reach, Act, Convert, and Engage. It is also part of Smart Insights with steps to focus on online marketing activities that are necessary to be carried out when you interact with customers through different channels at different points in their purchasing journey.
Reach highlights increased brand recognition and visibility by promotion of website and social media pages. Its KPIs are website traffic, external links, earned media, and online interaction.
Act urges visitors to take an action on the website or page. Its KPIs include bounce rate, number of sign-ups on newsletters, and time spent on the site.
Convert refers to the conversion of devoted supporters into paying clients. Their performance indicators are the number of leads, sales, conversion rate, and income.
Engage ensures client retention and engagement to build relationships with them. With these elements, you can develop an efficient digital strategy.
A clear and effective digital strategy helps in ensuring that your digital presence is current, intended to achieve goals, and future-proof. But there are some needs and priorities of a company that you must be aware of to create one that can support your goals.
SMART Goals
SMART goals are characterised by being Specific, Measurable, Achievable, Result-focused, and Time-bound. These are the results you may want your digital strategy to achieve. These goals keep you on track to find and define your business goals. Below we have mentioned some common goals.
Increase your brand's visibility
Inform clients and customers about your products or services
Improve the performance of your website
Bring your brand to a position where it is one of the top players in the industry.
Increase customer engagement through blog posts, social media, and marketing campaigns.
Target audience
Your target audience consists of the consumers who are benefiting from the products and services of your brand. So, you should have a better understanding of their needs and preferences to deliver better results.
You can find your target audience by doing some market research about their purchasing habits, demographics (their age or gender), and psychographics (their hobbies and lifestyles). Try to understand their pain points and give them solutions through your products and services. Analyse your existing audience and gain insights. In the end, build a user persona of your ideal customers.
Competitor research
Once you get familiar with goals and target audience, do some competitor's research. This also includes industry research, market research, and competitor analysis. This will help you understand the market trends and innovations happening in your industry.
Competitor research gives insights into the spending behaviour of your customers. You can also understand the strengths and weaknesses of your competitors to discover the threats and opportunities in your brand's potential.
User journeys
If you want to learn how your target audience will navigate through a marketing or conversion funnel, go through user journeys. You can also find it by exploring the stages when users first interacted with your products or services and decided to make a purchase.
Multi Channels can act as user journeys such as your social media channel, website, or an ad. Sometimes there are single channels through which users convert.
A user may see your brand promoted via pay-per-click ads and then explore search engines like Google to find the social proof of your brand. Customer reviews and testimonials are good sources of social proof. They will visit the contact page on your website to inquire about your services if they like everything about your product.
Key Performance Indicators (KPIs)
KPIs are the quantitative indicators to measure the overall success of your digital product. They are important to keep the objectives of your business at the forefront of decision-making. You can also measure the performance of your digital business with the help of KPIs.
Things that are part of it include traffic, website conversion rate, website management, qualified leads per month, customer acquisition cost, and social media engagement rate.
If you have set up specific KPIs and also monitored the numbers, it will help you evaluate your campaigns, traffic, search engine rankings, and more.
RACE Planning
RACE stands for Reach, Act, Convert, and Engage. It is also part of Smart Insights with steps to focus on online marketing activities that are necessary to be carried out when you interact with customers through different channels at different points in their purchasing journey.
Reach highlights increased brand recognition and visibility by promotion of website and social media pages. Its KPIs are website traffic, external links, earned media, and online interaction.
Act urges visitors to take an action on the website or page. Its KPIs include bounce rate, number of sign-ups on newsletters, and time spent on the site.
Convert refers to the conversion of devoted supporters into paying clients. Their performance indicators are the number of leads, sales, conversion rate, and income.
Engage ensures client retention and engagement to build relationships with them. With these elements, you can develop an efficient digital strategy.
A clear and effective digital strategy helps in ensuring that your digital presence is current, intended to achieve goals, and future-proof. But there are some needs and priorities of a company that you must be aware of to create one that can support your goals.
SMART Goals
SMART goals are characterised by being Specific, Measurable, Achievable, Result-focused, and Time-bound. These are the results you may want your digital strategy to achieve. These goals keep you on track to find and define your business goals. Below we have mentioned some common goals.
Increase your brand's visibility
Inform clients and customers about your products or services
Improve the performance of your website
Bring your brand to a position where it is one of the top players in the industry.
Increase customer engagement through blog posts, social media, and marketing campaigns.
Target audience
Your target audience consists of the consumers who are benefiting from the products and services of your brand. So, you should have a better understanding of their needs and preferences to deliver better results.
You can find your target audience by doing some market research about their purchasing habits, demographics (their age or gender), and psychographics (their hobbies and lifestyles). Try to understand their pain points and give them solutions through your products and services. Analyse your existing audience and gain insights. In the end, build a user persona of your ideal customers.
Competitor research
Once you get familiar with goals and target audience, do some competitor's research. This also includes industry research, market research, and competitor analysis. This will help you understand the market trends and innovations happening in your industry.
Competitor research gives insights into the spending behaviour of your customers. You can also understand the strengths and weaknesses of your competitors to discover the threats and opportunities in your brand's potential.
User journeys
If you want to learn how your target audience will navigate through a marketing or conversion funnel, go through user journeys. You can also find it by exploring the stages when users first interacted with your products or services and decided to make a purchase.
Multi Channels can act as user journeys such as your social media channel, website, or an ad. Sometimes there are single channels through which users convert.
A user may see your brand promoted via pay-per-click ads and then explore search engines like Google to find the social proof of your brand. Customer reviews and testimonials are good sources of social proof. They will visit the contact page on your website to inquire about your services if they like everything about your product.
Key Performance Indicators (KPIs)
KPIs are the quantitative indicators to measure the overall success of your digital product. They are important to keep the objectives of your business at the forefront of decision-making. You can also measure the performance of your digital business with the help of KPIs.
Things that are part of it include traffic, website conversion rate, website management, qualified leads per month, customer acquisition cost, and social media engagement rate.
If you have set up specific KPIs and also monitored the numbers, it will help you evaluate your campaigns, traffic, search engine rankings, and more.
RACE Planning
RACE stands for Reach, Act, Convert, and Engage. It is also part of Smart Insights with steps to focus on online marketing activities that are necessary to be carried out when you interact with customers through different channels at different points in their purchasing journey.
Reach highlights increased brand recognition and visibility by promotion of website and social media pages. Its KPIs are website traffic, external links, earned media, and online interaction.
Act urges visitors to take an action on the website or page. Its KPIs include bounce rate, number of sign-ups on newsletters, and time spent on the site.
Convert refers to the conversion of devoted supporters into paying clients. Their performance indicators are the number of leads, sales, conversion rate, and income.
Engage ensures client retention and engagement to build relationships with them. With these elements, you can develop an efficient digital strategy.
How to create a digital strategy for your business?
There are many ways to create a digital strategy and business goals, a digital action plan and digital audit results are part of it. Your strategy must serve as a blueprint, a roadmap, or a framework. Make sure it is well structured to keep you on the right path.
Analyse your current business condition
Start with assessing where you stand and where you want to be. For this, you will need to do a SWOT analysis in the digital space. Remember to go through the process of identifying the target audience, and their preferences, needs, and behaviours toward your products. Tools like social media analytics, Google Analytics, interviews, and surveys can help you in the best possible ways to collect and analyse data.
Many outstanding digital strategies have failed because they were created at an incorrect stage of the company. So, understanding and comprehending the environment of a company is essential.
Define your digital business goals
At this step, you will need to set clear and realistic goals that align well with the overall business strategy and vision. Make sure to choose specific, attainable, and relevant goals in the short and long terms. Your objectives should be measurable, explicit, and time-bound.
Make a list and choose the top three from there. Recall them repeatedly till they direct you to the action plan.
Choose your digital channels
You must have an idea of what digital channels to use to reach planned goals and connect with the target audience. For this, you will need to focus on the resources, budget, capabilities, and effectiveness of each channel.
You can select from a variety of channels including websites, blogs, social media, email, video, podcasts, and webinars.
Use tactics like, Search Engine Optimization, email marketing, influencer marketing, content marketing, social media marketing, and paid advertising, to increase engagement and attract an audience.
Create a product strategy and roadmap
Before creating the digital strategy, you need to plan a product strategy and create a product roadmap. This highlights what issues will be solved by a particular product and what impact it will have on customers and businesses.
After setting clear goals, start developing a product definition that elaborates on what you will create and when. With this plan in the form of a benchmark, you can assess the success of your business before, during, and after production.
Then comes the product roadmap in which major objectives and visions are aligned with the company goals. The product roadmap outlines an executive strategy and its general objectives. Other options include product vision, strategy, goals, initiatives, features, timeframe, status markers, and metrics.
Teams that are part of this roadmap are engineering, UX, sales, marketing, support, designers, operational, and testing teams. A product manager leads all the teams during the development stage and ensures they are in line with the needs of customers and the goals of the company.
Create a content strategy and schedule
To create the content strategy, you need to find out what your audience wants. Then think of some innovative ways to grant them their needs. Your aim should be to ensure consistency, quality, and customization.
A content strategy should be based on types of content suitable for each group of target audience. To make your strategy successful, create a content schedule containing content types, channels, due dates, and deliverables.
You can list the staff members in the calendar who are in charge of developing, approving, and releasing each content. Using project management software or a colour-coded Google spreadsheet is highly recommended for this important task.
Monitor and measure performance
You should be aware of the activities of your customers and their interests in the form of customer insights. You can directly communicate with the customers to build strong and long-lasting relationships by analysing the data you have collected about them. You can go through their browsing history, campaign response patterns, purchase history, demographics, and predictive modelling.
You can also take advantage of customer intelligence tools like predictive analytics, artificial intelligence, customer modelling, and machine learning to evaluate the requirements of customers.
Review and refine your strategy
With every digital strategy, you can get analytics options from each platform to review what is working and what's not. Many businesses prefer revisiting their strategy every year but it is better to do it at least once in a month or more often. You can take help from surveys, interviews, and SWOT analysis to assess and update your digital strategy.
There are many ways to create a digital strategy and business goals, a digital action plan and digital audit results are part of it. Your strategy must serve as a blueprint, a roadmap, or a framework. Make sure it is well structured to keep you on the right path.
Analyse your current business condition
Start with assessing where you stand and where you want to be. For this, you will need to do a SWOT analysis in the digital space. Remember to go through the process of identifying the target audience, and their preferences, needs, and behaviours toward your products. Tools like social media analytics, Google Analytics, interviews, and surveys can help you in the best possible ways to collect and analyse data.
Many outstanding digital strategies have failed because they were created at an incorrect stage of the company. So, understanding and comprehending the environment of a company is essential.
Define your digital business goals
At this step, you will need to set clear and realistic goals that align well with the overall business strategy and vision. Make sure to choose specific, attainable, and relevant goals in the short and long terms. Your objectives should be measurable, explicit, and time-bound.
Make a list and choose the top three from there. Recall them repeatedly till they direct you to the action plan.
Choose your digital channels
You must have an idea of what digital channels to use to reach planned goals and connect with the target audience. For this, you will need to focus on the resources, budget, capabilities, and effectiveness of each channel.
You can select from a variety of channels including websites, blogs, social media, email, video, podcasts, and webinars.
Use tactics like, Search Engine Optimization, email marketing, influencer marketing, content marketing, social media marketing, and paid advertising, to increase engagement and attract an audience.
Create a product strategy and roadmap
Before creating the digital strategy, you need to plan a product strategy and create a product roadmap. This highlights what issues will be solved by a particular product and what impact it will have on customers and businesses.
After setting clear goals, start developing a product definition that elaborates on what you will create and when. With this plan in the form of a benchmark, you can assess the success of your business before, during, and after production.
Then comes the product roadmap in which major objectives and visions are aligned with the company goals. The product roadmap outlines an executive strategy and its general objectives. Other options include product vision, strategy, goals, initiatives, features, timeframe, status markers, and metrics.
Teams that are part of this roadmap are engineering, UX, sales, marketing, support, designers, operational, and testing teams. A product manager leads all the teams during the development stage and ensures they are in line with the needs of customers and the goals of the company.
Create a content strategy and schedule
To create the content strategy, you need to find out what your audience wants. Then think of some innovative ways to grant them their needs. Your aim should be to ensure consistency, quality, and customization.
A content strategy should be based on types of content suitable for each group of target audience. To make your strategy successful, create a content schedule containing content types, channels, due dates, and deliverables.
You can list the staff members in the calendar who are in charge of developing, approving, and releasing each content. Using project management software or a colour-coded Google spreadsheet is highly recommended for this important task.
Monitor and measure performance
You should be aware of the activities of your customers and their interests in the form of customer insights. You can directly communicate with the customers to build strong and long-lasting relationships by analysing the data you have collected about them. You can go through their browsing history, campaign response patterns, purchase history, demographics, and predictive modelling.
You can also take advantage of customer intelligence tools like predictive analytics, artificial intelligence, customer modelling, and machine learning to evaluate the requirements of customers.
Review and refine your strategy
With every digital strategy, you can get analytics options from each platform to review what is working and what's not. Many businesses prefer revisiting their strategy every year but it is better to do it at least once in a month or more often. You can take help from surveys, interviews, and SWOT analysis to assess and update your digital strategy.
There are many ways to create a digital strategy and business goals, a digital action plan and digital audit results are part of it. Your strategy must serve as a blueprint, a roadmap, or a framework. Make sure it is well structured to keep you on the right path.
Analyse your current business condition
Start with assessing where you stand and where you want to be. For this, you will need to do a SWOT analysis in the digital space. Remember to go through the process of identifying the target audience, and their preferences, needs, and behaviours toward your products. Tools like social media analytics, Google Analytics, interviews, and surveys can help you in the best possible ways to collect and analyse data.
Many outstanding digital strategies have failed because they were created at an incorrect stage of the company. So, understanding and comprehending the environment of a company is essential.
Define your digital business goals
At this step, you will need to set clear and realistic goals that align well with the overall business strategy and vision. Make sure to choose specific, attainable, and relevant goals in the short and long terms. Your objectives should be measurable, explicit, and time-bound.
Make a list and choose the top three from there. Recall them repeatedly till they direct you to the action plan.
Choose your digital channels
You must have an idea of what digital channels to use to reach planned goals and connect with the target audience. For this, you will need to focus on the resources, budget, capabilities, and effectiveness of each channel.
You can select from a variety of channels including websites, blogs, social media, email, video, podcasts, and webinars.
Use tactics like, Search Engine Optimization, email marketing, influencer marketing, content marketing, social media marketing, and paid advertising, to increase engagement and attract an audience.
Create a product strategy and roadmap
Before creating the digital strategy, you need to plan a product strategy and create a product roadmap. This highlights what issues will be solved by a particular product and what impact it will have on customers and businesses.
After setting clear goals, start developing a product definition that elaborates on what you will create and when. With this plan in the form of a benchmark, you can assess the success of your business before, during, and after production.
Then comes the product roadmap in which major objectives and visions are aligned with the company goals. The product roadmap outlines an executive strategy and its general objectives. Other options include product vision, strategy, goals, initiatives, features, timeframe, status markers, and metrics.
Teams that are part of this roadmap are engineering, UX, sales, marketing, support, designers, operational, and testing teams. A product manager leads all the teams during the development stage and ensures they are in line with the needs of customers and the goals of the company.
Create a content strategy and schedule
To create the content strategy, you need to find out what your audience wants. Then think of some innovative ways to grant them their needs. Your aim should be to ensure consistency, quality, and customization.
A content strategy should be based on types of content suitable for each group of target audience. To make your strategy successful, create a content schedule containing content types, channels, due dates, and deliverables.
You can list the staff members in the calendar who are in charge of developing, approving, and releasing each content. Using project management software or a colour-coded Google spreadsheet is highly recommended for this important task.
Monitor and measure performance
You should be aware of the activities of your customers and their interests in the form of customer insights. You can directly communicate with the customers to build strong and long-lasting relationships by analysing the data you have collected about them. You can go through their browsing history, campaign response patterns, purchase history, demographics, and predictive modelling.
You can also take advantage of customer intelligence tools like predictive analytics, artificial intelligence, customer modelling, and machine learning to evaluate the requirements of customers.
Review and refine your strategy
With every digital strategy, you can get analytics options from each platform to review what is working and what's not. Many businesses prefer revisiting their strategy every year but it is better to do it at least once in a month or more often. You can take help from surveys, interviews, and SWOT analysis to assess and update your digital strategy.
![Successful Digital Strategy Examples](https://framerusercontent.com/images/K1n7EOEnCQsZZj9LQg56JLT9oao.webp)
![Successful Digital Strategy Examples](https://framerusercontent.com/images/K1n7EOEnCQsZZj9LQg56JLT9oao.webp)
![Successful Digital Strategy Examples](https://framerusercontent.com/images/K1n7EOEnCQsZZj9LQg56JLT9oao.webp)
Successful digital strategy examples
The best digital strategy is one that keeps on evolving and meets the needs and wants of customers. Below are some of the examples of successful digital strategies.
The New York Times
The New York Times is one of the top global newspapers. It launched an online edition in 1995 to expand its circulation. In 2005 it introduced a subscription-based service to allow readers to get their published content by paying $49.95 per year. It included op-eds, online archives, and new columnists. However, some of the content on the website remained free.
In 2006, The NYT launched an electronic version of The Times Reader. It allowed its subscribers to download printed editions of the newspaper.
Then in 2011, they introduced another subscription model that allowed readers to access 20 articles free of charge in a month. There was a condition to pay an additional $15 per month to read more articles. Their digital strategies helped them make $500 million in 2016 in purely digital revenue. As they are continuously upgrading their digital strategy, their revenues are also climbing, reaching $2.43 billion in 2023.
Alibaba
Alibaba, founded in 1999, is a Chinese e-commerce titan that used artificial intelligence to build a smart warehouse with automated mobile robots for packaging and shipping to grow the number of its customers. Now their strategy includes everything from Chatbots to smart product searches, and recommendations to optimise the purchasing process and create a unique user journey.
Currently, their annual active consumers on online shopping properties in China have reached 903 million in 2022.
Netflix
Another example of a successful digital strategy is Netflix. It has around 222 million active international customers in 200 countries of the world. Initially, Netflix had a sizable market cap in the media and entertainment industry. However the digital strategy for introducing recommendation algorithms, integration with Amazon Web Series, and defining UI design with AI integration completely revolutionised its pathway.
The total number of paid subscribers of Netflix surpassed 269.6 million in 2024. The main factors that helped in achieving this target include shift towards a streaming service, the wide use of smartphones and tablets, and switch in watching preferences.
These elements altered the roadmap of Netflix making it the most extensively used streaming service in the world.
The best digital strategy is one that keeps on evolving and meets the needs and wants of customers. Below are some of the examples of successful digital strategies.
The New York Times
The New York Times is one of the top global newspapers. It launched an online edition in 1995 to expand its circulation. In 2005 it introduced a subscription-based service to allow readers to get their published content by paying $49.95 per year. It included op-eds, online archives, and new columnists. However, some of the content on the website remained free.
In 2006, The NYT launched an electronic version of The Times Reader. It allowed its subscribers to download printed editions of the newspaper.
Then in 2011, they introduced another subscription model that allowed readers to access 20 articles free of charge in a month. There was a condition to pay an additional $15 per month to read more articles. Their digital strategies helped them make $500 million in 2016 in purely digital revenue. As they are continuously upgrading their digital strategy, their revenues are also climbing, reaching $2.43 billion in 2023.
Alibaba
Alibaba, founded in 1999, is a Chinese e-commerce titan that used artificial intelligence to build a smart warehouse with automated mobile robots for packaging and shipping to grow the number of its customers. Now their strategy includes everything from Chatbots to smart product searches, and recommendations to optimise the purchasing process and create a unique user journey.
Currently, their annual active consumers on online shopping properties in China have reached 903 million in 2022.
Netflix
Another example of a successful digital strategy is Netflix. It has around 222 million active international customers in 200 countries of the world. Initially, Netflix had a sizable market cap in the media and entertainment industry. However the digital strategy for introducing recommendation algorithms, integration with Amazon Web Series, and defining UI design with AI integration completely revolutionised its pathway.
The total number of paid subscribers of Netflix surpassed 269.6 million in 2024. The main factors that helped in achieving this target include shift towards a streaming service, the wide use of smartphones and tablets, and switch in watching preferences.
These elements altered the roadmap of Netflix making it the most extensively used streaming service in the world.
The best digital strategy is one that keeps on evolving and meets the needs and wants of customers. Below are some of the examples of successful digital strategies.
The New York Times
The New York Times is one of the top global newspapers. It launched an online edition in 1995 to expand its circulation. In 2005 it introduced a subscription-based service to allow readers to get their published content by paying $49.95 per year. It included op-eds, online archives, and new columnists. However, some of the content on the website remained free.
In 2006, The NYT launched an electronic version of The Times Reader. It allowed its subscribers to download printed editions of the newspaper.
Then in 2011, they introduced another subscription model that allowed readers to access 20 articles free of charge in a month. There was a condition to pay an additional $15 per month to read more articles. Their digital strategies helped them make $500 million in 2016 in purely digital revenue. As they are continuously upgrading their digital strategy, their revenues are also climbing, reaching $2.43 billion in 2023.
Alibaba
Alibaba, founded in 1999, is a Chinese e-commerce titan that used artificial intelligence to build a smart warehouse with automated mobile robots for packaging and shipping to grow the number of its customers. Now their strategy includes everything from Chatbots to smart product searches, and recommendations to optimise the purchasing process and create a unique user journey.
Currently, their annual active consumers on online shopping properties in China have reached 903 million in 2022.
Netflix
Another example of a successful digital strategy is Netflix. It has around 222 million active international customers in 200 countries of the world. Initially, Netflix had a sizable market cap in the media and entertainment industry. However the digital strategy for introducing recommendation algorithms, integration with Amazon Web Series, and defining UI design with AI integration completely revolutionised its pathway.
The total number of paid subscribers of Netflix surpassed 269.6 million in 2024. The main factors that helped in achieving this target include shift towards a streaming service, the wide use of smartphones and tablets, and switch in watching preferences.
These elements altered the roadmap of Netflix making it the most extensively used streaming service in the world.
Frequently Asked Questions
What are the three main elements of digital strategy?
The key elements of a digital strategy that allow a business to stand out and succeed in the evolving world include data, experience, and innovation.
What are the pillars of digital strategy?
If you want your organisation to achieve success you must consider three pillars for successful digital strategy: organisational agility, strategic alignment, and technological infrastructure.
What are the five rules of digital strategy?
The first rule of digital strategy is to assess the strategic impact of digital. Other rules are, setting up your digital ambition higher, placing big bets, building new strategic muscles and managing transformation actively.
Final Thoughts
So, a digital strategy involves the use of digital technologies at business or organisational levels to achieve strategic goals. It mainly focuses on the unique difficulties of the company and gives solutions. A successful strategy improves the brand processes from reimagining the current process to presenting products through a new marketing strategy.
Frequently Asked Questions
What are the three main elements of digital strategy?
The key elements of a digital strategy that allow a business to stand out and succeed in the evolving world include data, experience, and innovation.
What are the pillars of digital strategy?
If you want your organisation to achieve success you must consider three pillars for successful digital strategy: organisational agility, strategic alignment, and technological infrastructure.
What are the five rules of digital strategy?
The first rule of digital strategy is to assess the strategic impact of digital. Other rules are, setting up your digital ambition higher, placing big bets, building new strategic muscles and managing transformation actively.
Final Thoughts
So, a digital strategy involves the use of digital technologies at business or organisational levels to achieve strategic goals. It mainly focuses on the unique difficulties of the company and gives solutions. A successful strategy improves the brand processes from reimagining the current process to presenting products through a new marketing strategy.
Frequently Asked Questions
What are the three main elements of digital strategy?
The key elements of a digital strategy that allow a business to stand out and succeed in the evolving world include data, experience, and innovation.
What are the pillars of digital strategy?
If you want your organisation to achieve success you must consider three pillars for successful digital strategy: organisational agility, strategic alignment, and technological infrastructure.
What are the five rules of digital strategy?
The first rule of digital strategy is to assess the strategic impact of digital. Other rules are, setting up your digital ambition higher, placing big bets, building new strategic muscles and managing transformation actively.
Final Thoughts
So, a digital strategy involves the use of digital technologies at business or organisational levels to achieve strategic goals. It mainly focuses on the unique difficulties of the company and gives solutions. A successful strategy improves the brand processes from reimagining the current process to presenting products through a new marketing strategy.
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