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ARTICLE #4
What services do digital marketing agencies offer?
SEO
PPC
Content Marketing
Email Marketing
Web Design
SEO
PPC
Content Marketing
Email Marketing
Web Design
Written by:
5 min read
Updated on: March 10, 2024
Toni Hukkanen
Head of Design
Creative Direction, Brand Direction
Toni Hukkanen
Head of Design
Creative Direction, Brand Direction
There are some days when it feels like the entire internet is yelling, doesn’t it? Everyone’s pointing at their deals, flooding inboxes with promotions, and shouting for your attention. Digital marketing agencies step in to cut through that chaos. They zero in on what makes your brand distinct, polish your online presence and lighten your workload so you can do what you do best run your business.
Below are ten key services they bring to the table, each geared to get you noticed without resorting to gimmicks.
There are some days when it feels like the entire internet is yelling, doesn’t it? Everyone’s pointing at their deals, flooding inboxes with promotions, and shouting for your attention. Digital marketing agencies step in to cut through that chaos. They zero in on what makes your brand distinct, polish your online presence and lighten your workload so you can do what you do best run your business.
Below are ten key services they bring to the table, each geared to get you noticed without resorting to gimmicks.
1. Search Engine Optimization (SEO)
1. Search Engine Optimization (SEO)
Digital marketing is nothing without SEO. If your site is stuck on page two (or beyond) of Google, it’s like whispering in a loud crowd—nobody hears you. Research even shows SEO can deliver over 1,000% more traffic compared to organic social media. A strong SEO approach gets your brand in front of curious people, rather than letting it sink into obscurity.
Agencies usually split SEO into:
On-page SEO
The spotlight is on things visitors see on your site: content, headings, and meta tags. By weaving in the right keywords, you’ll look good to both people and search engines.
Off-page SEO
Also known as link building, this is about getting credible sites to link back to yours—Google sees those links as a stamp of approval.
Technical SEO
It handles hidden elements, such as SSL certificates, page speed, canonical URLs, and mobile responsiveness. These details might not be obvious, but they make search engines trust you more.
Local SEO
A must if you rely on foot traffic or serve a specific area. It helps you pop up in local searches and map listings.
Ecommerce SEO
Tailored for online shops: better product page visibility, a well-organised site, and optimised content to draw in ready-to-buy customers. In a 2023 worldwide survey of SEO professionals, 11.8% considered link building their most effective strategy—further proof that nailing these tactics can transform your online reach.
Digital marketing is nothing without SEO. If your site is stuck on page two (or beyond) of Google, it’s like whispering in a loud crowd—nobody hears you. Research even shows SEO can deliver over 1,000% more traffic compared to organic social media. A strong SEO approach gets your brand in front of curious people, rather than letting it sink into obscurity.
Agencies usually split SEO into:
On-page SEO
The spotlight is on things visitors see on your site: content, headings, and meta tags. By weaving in the right keywords, you’ll look good to both people and search engines.
Off-page SEO
Also known as link building, this is about getting credible sites to link back to yours—Google sees those links as a stamp of approval.
Technical SEO
It handles hidden elements, such as SSL certificates, page speed, canonical URLs, and mobile responsiveness. These details might not be obvious, but they make search engines trust you more.
Local SEO
A must if you rely on foot traffic or serve a specific area. It helps you pop up in local searches and map listings.
Ecommerce SEO
Tailored for online shops: better product page visibility, a well-organised site, and optimised content to draw in ready-to-buy customers. In a 2023 worldwide survey of SEO professionals, 11.8% considered link building their most effective strategy—further proof that nailing these tactics can transform your online reach.
2. Social Media Marketing (SMM)
Scrolling, swiping, and more scrolling—that’s the reality for most of us these days. But businesses find it as an open opportunity to show why you’re worth following. Digital marketing agencies know how to find your best-fit platforms (Instagram, LinkedIn, TikTok—take your pick) and figure out the right posting schedule. The goal? Keep you memorable without being that brand that won’t stop popping up in everyone’s feed. The services often include:
Strategy: Crafting campaigns that capture attention
Content creation: Bold imagery and snappy copy
Advertising: Paid campaigns to extend your reach
Analytics: Tracking clicks, comments, and conversions
Social channels are also a prime spot for customer feedback—positive or otherwise—so showing you’re responsive and human can do wonders for building trust.
Scrolling, swiping, and more scrolling—that’s the reality for most of us these days. But businesses find it as an open opportunity to show why you’re worth following. Digital marketing agencies know how to find your best-fit platforms (Instagram, LinkedIn, TikTok—take your pick) and figure out the right posting schedule. The goal? Keep you memorable without being that brand that won’t stop popping up in everyone’s feed. The services often include:
Strategy: Crafting campaigns that capture attention
Content creation: Bold imagery and snappy copy
Advertising: Paid campaigns to extend your reach
Analytics: Tracking clicks, comments, and conversions
Social channels are also a prime spot for customer feedback—positive or otherwise—so showing you’re responsive and human can do wonders for building trust.
3. Content Marketing
From blog posts and videos to podcasts and infographics, your content is your brand’s public voice. A good agency plans the most relevant topics, crafts materials that catch attention, and selects the best channels to share them. Offer something genuinely valuable or entertaining, and your audience will come back to you.
From blog posts and videos to podcasts and infographics, your content is your brand’s public voice. A good agency plans the most relevant topics, crafts materials that catch attention, and selects the best channels to share them. Offer something genuinely valuable or entertaining, and your audience will come back to you.
4. Pay-per-click advertising
Sometimes you need a quick boost, and PPC is like the express lane. You only pay when someone clicks, which means they’ve at least got one eye on your offer. Think Google Ads, Facebook Ads, Instagram Ads—agencies can help with:
Pinpointing the best keywords or audiences
Crafting ads that actually get clicks (instead of yawns)
Continuously tweaking campaigns for maximum impact
PPC meets your target audience right where they are—searching, browsing, or half-listening while scrolling. Handled well, it can be the difference between so-so traffic and a healthy spike in leads or sales.
Sometimes you need a quick boost, and PPC is like the express lane. You only pay when someone clicks, which means they’ve at least got one eye on your offer. Think Google Ads, Facebook Ads, Instagram Ads—agencies can help with:
Pinpointing the best keywords or audiences
Crafting ads that actually get clicks (instead of yawns)
Continuously tweaking campaigns for maximum impact
PPC meets your target audience right where they are—searching, browsing, or half-listening while scrolling. Handled well, it can be the difference between so-so traffic and a healthy spike in leads or sales.
5. Email Marketing
Let’s be honest: email may not be as flashy as TikTok or Instagram, but it’s still incredibly personal and direct people on your list have actively said, “Keep me posted.” It’s affordable, easy to automate, and brilliant for nurturing loyalty over time. Whether you’re announcing a product launch or offering a VIP discount, email cuts right to those who genuinely want to hear from you—no guesswork involved. Consistency and respect for your audience’s time are the magic combination here.
Let’s be honest: email may not be as flashy as TikTok or Instagram, but it’s still incredibly personal and direct people on your list have actively said, “Keep me posted.” It’s affordable, easy to automate, and brilliant for nurturing loyalty over time. Whether you’re announcing a product launch or offering a VIP discount, email cuts right to those who genuinely want to hear from you—no guesswork involved. Consistency and respect for your audience’s time are the magic combination here.
6. Market Research
Want to break new ground or revamp your offerings? Market research is your guide. Agencies dig into data about your potential buyers, rivals, and overall demand. The result? You can plan confidently without stumbling in the dark. Although you could gather this intel yourself, an experienced team can speed up the process and provide insights with less bias.
Want to break new ground or revamp your offerings? Market research is your guide. Agencies dig into data about your potential buyers, rivals, and overall demand. The result? You can plan confidently without stumbling in the dark. Although you could gather this intel yourself, an experienced team can speed up the process and provide insights with less bias.
7. Marketing Strategy
Plenty of brands spread themselves thin across various platforms, and then wonder why they see mixed results. A cohesive marketing strategy lines up all efforts—from SEO to social ads—and ensures each element strengthens the others. An agency can figure out your target audience, refine your messaging, and keep you on track for steady, meaningful growth.
Plenty of brands spread themselves thin across various platforms, and then wonder why they see mixed results. A cohesive marketing strategy lines up all efforts—from SEO to social ads—and ensures each element strengthens the others. An agency can figure out your target audience, refine your messaging, and keep you on track for steady, meaningful growth.
8. Web Design and Development
Your website is your brand’s handshake with the digital world. If it’s sluggish, confusing, or looks like a relic from five years ago, people tend to leave before you can even say “scroll.” An agency that handles web design marries style with substance, focusing on clean layouts, fast loading times, and a consistent brand feel. They’ll typically oversee everything from the initial wireframes to ongoing maintenance, so your online presence stays current and inviting. They'll handle
Content management system (CMS) selection
Wireframe creation and coding
Testing to ensure everything works seamlessly
Regular maintenance and trend updates
A sleek, intuitive site makes a terrific first impression—and encourages visitors to stay and explore.
Your website is your brand’s handshake with the digital world. If it’s sluggish, confusing, or looks like a relic from five years ago, people tend to leave before you can even say “scroll.” An agency that handles web design marries style with substance, focusing on clean layouts, fast loading times, and a consistent brand feel. They’ll typically oversee everything from the initial wireframes to ongoing maintenance, so your online presence stays current and inviting. They'll handle
Content management system (CMS) selection
Wireframe creation and coding
Testing to ensure everything works seamlessly
Regular maintenance and trend updates
A sleek, intuitive site makes a terrific first impression—and encourages visitors to stay and explore.
9. Public Relations
PR isn’t just for smoothing over scandals (though it helps with that, too). It’s how you shape public perception from day one. A solid PR approach can increase your credibility, handle any hiccups with grace, and draw attention to your wins.
Many agencies have contacts with journalists, bloggers, and media platforms who can share your message far and wide. Whether you’re clarifying tough news or hosting a brand party, good PR leaves people with a positive, lasting impression.
PR isn’t just for smoothing over scandals (though it helps with that, too). It’s how you shape public perception from day one. A solid PR approach can increase your credibility, handle any hiccups with grace, and draw attention to your wins.
Many agencies have contacts with journalists, bloggers, and media platforms who can share your message far and wide. Whether you’re clarifying tough news or hosting a brand party, good PR leaves people with a positive, lasting impression.
10. Conversion Rate Optimisation
It’s great having plenty of visitors, but if they never click “Buy Now” or “Sign Up,” you’re just hosting an online meet-and-greet.
CRO services zeroes in on why people bail and fixes those roadblocks maybe by simplifying your checkout flow or crafting more inviting calls to action so you convert curious window-shoppers into actual customers. Digital marketing agencies will do
A/B testing different layouts or CTAs
Reducing form fields to avoid scaring people off
Reworking product descriptions so they’re clear and enticing
No matter how strong your other marketing efforts are, CRO often holds the key to seeing your revenue figures climb.
It’s great having plenty of visitors, but if they never click “Buy Now” or “Sign Up,” you’re just hosting an online meet-and-greet.
CRO services zeroes in on why people bail and fixes those roadblocks maybe by simplifying your checkout flow or crafting more inviting calls to action so you convert curious window-shoppers into actual customers. Digital marketing agencies will do
A/B testing different layouts or CTAs
Reducing form fields to avoid scaring people off
Reworking product descriptions so they’re clear and enticing
No matter how strong your other marketing efforts are, CRO often holds the key to seeing your revenue figures climb.
Frequently Asked Questions
What services does SMMA offer?
A social media marketing agency typically manages campaign strategy, content creation, scheduling, paid ads, influencer collaborations, and social media audits.
Are digital marketing agencies profitable?
Absolutely. Demand for digital marketing is booming, and agencies often run on recurring revenue (monthly retainers, ongoing partnerships). The model scales well, too—offering new or specialised services keeps them relevant and profitable.
What is a full-service digital marketing agency?
A full-service agency will handle everything online. They handle SEO, email campaigns, social ads, and web design—basically the works. The benefit? You don’t waste time juggling five different teams that each have their own way of doing things. Consistency in messaging and branding becomes seamless, and you’ll likely save yourself a few headaches in the process.
Final Thoughts
So, what’s next—keep shouting into the digital void or choose a smarter path? A strong online strategy isn’t a fancy extra; it’s the crucial difference between barely appearing on page two and confidently standing front and centre on page one. The services we’ve covered can sharpen your online persona, build trust, and more importantly resonate with the people who genuinely want what you have to offer.
At the end of the day, it’s about real connection and thoughtful tactics, not empty promises or fluffy buzzwords. If you are itching to delegate all that technical or creative hustle, don’t feel guilty about handing it over to seasoned professionals. Your time is better spent doing what you do best growing and leading your business while experts handle the rest. Truth is that the digital world isn’t getting any quieter. Might as well take the microphone and make it worth listening to.
Frequently Asked Questions
What services does SMMA offer?
A social media marketing agency typically manages campaign strategy, content creation, scheduling, paid ads, influencer collaborations, and social media audits.
Are digital marketing agencies profitable?
Absolutely. Demand for digital marketing is booming, and agencies often run on recurring revenue (monthly retainers, ongoing partnerships). The model scales well, too—offering new or specialised services keeps them relevant and profitable.
What is a full-service digital marketing agency?
A full-service agency will handle everything online. They handle SEO, email campaigns, social ads, and web design—basically the works. The benefit? You don’t waste time juggling five different teams that each have their own way of doing things. Consistency in messaging and branding becomes seamless, and you’ll likely save yourself a few headaches in the process.
Final Thoughts
So, what’s next—keep shouting into the digital void or choose a smarter path? A strong online strategy isn’t a fancy extra; it’s the crucial difference between barely appearing on page two and confidently standing front and centre on page one. The services we’ve covered can sharpen your online persona, build trust, and more importantly resonate with the people who genuinely want what you have to offer.
At the end of the day, it’s about real connection and thoughtful tactics, not empty promises or fluffy buzzwords. If you are itching to delegate all that technical or creative hustle, don’t feel guilty about handing it over to seasoned professionals. Your time is better spent doing what you do best growing and leading your business while experts handle the rest. Truth is that the digital world isn’t getting any quieter. Might as well take the microphone and make it worth listening to.
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Work with us
Click to copy
work@for.co
- FOR® Brand. FOR® Future.
We’re remote-first — with strategic global hubs
Click to copy
Helsinki, FIN
info@for.fi
Click to copy
New York, NY
ny@for.co
Click to copy
Miami, FL
mia@for.co
Click to copy
Dubai, UAE
uae@for.co
Click to copy
Kyiv, UA
kyiv@for.co
Click to copy
Lagos, NG
lagos@for.ng
Copyright © 2024 FOR®
Work with us
Click to copy
work@for.co
We’re remote-first — with strategic global hubs
Click to copy
Helsinki, FIN
hel@for.co
Click to copy
New York, NY
ny@for.co
Click to copy
Miami, FL
mia@for.co
Click to copy
Dubai, UAE
uae@for.co
Click to copy
Kyiv, UA
kyiv@for.co
Click to copy
Lagos, NG
lagos@for.ng
Copyright © 2024 FOR®