What Is Digital Marketing? A Comprehensive Guide

What is Digital marketing? A Comprehensive Guide

Content Marketing

Online Marketing

SEO

Marketing Strategy

Digital Advertising

Written by:

8 min read

Updated on: July 10th, 2024

Toni Hukkanen

Head of Design

Creative Direction, Brand Direction

Digital marketing has revamped how businesses interact with customers by modifying the traditional approach. Customers, clients, and leads have become more adept in this new world. They have left traditional marketers and businesses to struggle to keep pace. It is significant for businesses to adapt to shifts in consumer behaviour to stay competitive. Marketing was limited in the past to connecting with the target audience at the right time. But now it involves engagement with consumers online where they spend the majority of their time. According to ReportLinker, the global market for Digital Advertising and Marketing will reach a size of US$1.5 Trillion by 2030 from US$531 Billion. So, it no longer seems like a passing trend but digital marketing has become essential for businesses of all sizes to succeed in the competitive online market.

What is Digital Marketing?

This term was coined in the 1990s when internet usage increased. Digital marketing means creating and delivering promotional campaigns through digital channels. Its purpose is to build awareness and attract potential customers. Now it is using online avenues to promote your business. Search engines, social media platforms, websites, and web advertising are the channels involved in it.

Search Engine Optimization, social media engagement, website creation, email marketing, online advertising, and mobile app development have together made it possible. The traditional media channels like TV and radio are also part of the campaign.

According to the report, the global market hit $363.05 billion in 2023. It can grow at a rate of 13.1% annually between 2024 to 2032 reaching about $1099.33 billion. In contrast, the statistics of Analysts say that global digital advertising spending will reach $835 billion by 2026.

So, both online and offline methods combine to make a good marketing strategy to engage consumers and build customer loyalty.

What is Digital Marketing?

What is the importance of Digital Marketing?

In past years, companies used to invest sums in billboard advertising but the world of marketing has shifted dramatically in recent years towards digital resources. Google and Facebook are the revenue giants these days while the presence of mobile phones everywhere has completely transformed consumer behaviour.

Advertisements on mobile phones act as modern day billboards and appear whenever a user browses the web page or uses apps. The reach of digital platforms is deniable with 5.44 billion mobile phone users, 5.16 billion internet users, and 4.76 billion social media users.

There are some best things about digital marketing we have mentioned below.

Comparably more affordable

Digital marketing is more affordable than traditional methods of advertisement. Though the costs can vary considering the specific strategy used, the campaigns usually have lower costs compared to traditional promotional avenues.

You can use social media ads and Google ads to track campaigns in real-time precisely. This helps in monitoring the performance of ads daily and you can adjust the overall expenditures as needed. If a campaign isn't delivering the desired Return on Investment (ROI) you can reduce the costs to modify the approach and get the required results.

In comparison, billboard advertisements always had a fixed cost without focusing on desired results. With digital marketing, you have absolute control over how and where you want to allocate your budget.

Provides access to vital analytics

You can access vital analytics to track data such as impressions, views, clicks, shares, and time spent on the page with necessary detail. Digital marketing gives real-time insights into campaign performance.

Whereas it is challenging in traditional marketing to track the effectiveness of an advertising campaign such as with newspaper ads. You are unsure of how many people saw it or if it led to any sales. But with digital marketing, you have access to precise ROI assessments for every campaign.

Enables you to interact directly with consumers

With digital marketing, you can have direct interaction with consumers through channels like reviews, website comments, messages, and social media posts. By increasing engagement, consumers feel valued which connects them to the community.

You should actively listen to the feedback of your audience and communicate with them. Platforms like Twitter and Facebook offer valuable opportunities for targeted advertising with billions of active users.

Increases engagement with target audience

Digital marketing increases engagement with targeted audiences throughout the buying process from initiation to conversion and beyond. Using online platforms, you can access the entire purchasing journey of consumers. By understanding their behaviours you can convert leads.

Platforms like social media, email, and content marketing play a great role in maintaining audience engagement and interest in your services and products. If you have a well established blog with useful information, you can attract traffic and increase their likelihood of making a purchase.

According to the 2023 Global Marketing Trends report, 56% of people who read a blog post proceed to make a purchase.

Helps outperform major companies

Small businesses often face financial challenges when competing with industry giants. But digital marketing offers ample opportunities for them to outperform larger competitors.

Using Search Engine Optimization you can target specific keywords describing your product or service. You can create high-quality content by optimising these keywords to improve ranking on search engines. This will increase small businesses' visibility on search engines to attract potential customers.

What is the importance of Digital Marketing?

What are the types of Digital Marketing?

Digital marketing consists of both online and offline strategies that can increase the effectiveness of your plan. Some of the most popular types or methods are:

Search Engine Optimization (SEO)

Customers often search on Google to find information or make a purchase. With SEO, businesses can ensure their content appears on the first or second page of search results, to make it accessible to consumers.

Your website becomes SEO friendly with digital marketing and without it, your website will lag behind in search rankings. SEO helps in generating organic traffic without needing to pay for advertising. It requires plenty of time, patience, and effort but the strategies are often cost effective and drive results.

Here are a few examples of successful SEO strategies: CNN increased its search audience by 91% and DesktopReady achieved an increase in users by 409%.

These examples show the impact of SEO strategy on website traffic and overall business success.

Social Media Marketing

Social media is one of the most influential forms of digital marketing. It offers many tools to increase brand visibility and engagement. With the exponential rise in social media users, businesses are reaching vast audiences and using behavioural data for targeted marketing efforts

It has the great ability to facilitate direct interaction with the customers. In this way, businesses can promote their products and services. They can also provide customer support, host competitions, create engaging content, and run advertising campaigns.

Social media marketing is divided into two categories 

Organic Social Media Management

You publish regular content on social media platforms with this to increase brand awareness. You can also engage with the target audience and drive website traffic. But, the success depends on the choice of the right platform, creating useful content, and active engagement via comments and shares.

Paid Social Media Advertising

Paid advertisement allows businesses to target specific user demographics and interests with precision. These advertising campaigns maximise return on investment.

So, standing out on social media can be challenging due to the sheer volume of content. Businesses are subject to changes in the algorithm and policies of platforms. However, the example of Wendy can prove an inspiration in successfully distinguishing themselves on social media by adopting a unique and engaging approach (humorously interacting with competitors on Twitter).

Content Marketing

Content marketing is essential for increasing the customer base. It helps in establishing brand identity and attracting a target audience with content. 

You can produce high-quality content to build trust, increase engagement, and establish authority. While producing content, make sure to address the pain points of customers to provide value instead of focusing on ways for direct sales.

According to a survey by the Content Marketing Institute, almost 75% of interviewees focus on the significance of content marketing in building brand awareness and trust.

Affiliate Marketing

A brand ambassador is responsible for the promotion of your products or services to customers. In return, they earn a commission for each lead generated by affiliate marketing. You will pay influencers in the field of digital marketing to endorse your brand to the target audience to expand reach.

With the help of this marketing type, you enlist others to promote your products using unique tracking links to earn a commission. These links are promoted via mailing lists, social media platforms, and website content. 

One of the best examples of affiliate marketing is Shopify which attracts numerous affiliates and offers great commissions up to $2000 per sale. This is how Shopify is driving sales and growing its business.

Email Marketing

With email marketing, you can encourage users to subscribe to mailing lists. They can do it  through lead magnets, opt-in forms, or sign-up forms during the purchase process. You can also send targeted emails to the audience for more personalised communication. However, there exists a challenge of legal compliance with regulations. Your use of email should follow the General Data Protection Regulation (GDPR) and CAN-SPAM Act. By adhering to these regulations you can avoid penalties and maintain trust with subscribers.

Search Engine Marketing (SEM)

With SEM you can promote a website through paid advertising or pay-per-click (PPC). This advertising is mostly seen on Google and Facebook.

Marketers select target keywords in SEM and bid on them. The PPC ads of the highest bidder show in search results when the keyword is searched by the user and advertisers pay only once the ad is clicked.

It delivers faster results compared to SEO, but it can cost too much if you don't have a proper strategy in plan.

Marketing Analytics

Marketing analytics can be helpful if you want to assess how effective your marketing campaign is. Your business can gain insights into its customers with the help of these analytics. It also improves return on investment and optimises marketing strategies.

Analytics help deliver more relevant and personalised advertisements suitable to consumer needs. So, you can better understand your audience and deliver more targeted marketing campaigns.

Google Ads

Google Ads is a platform for marketers to display content on their websites. These links appear on the Google Search Engine Results Pages (SERP) and advertisers need to pay for this service based on the cost per click or cost per impression of their ads.

Here are five different campaign types by Google to meet different marketing objectives:

Display Ad Campaigns

The ads will appear on websites within the Google Display Network to reach the target audience. This will facilitate advertisers by reaching the target audience. On the other hand, website owners will earn compensation for impressions or clicks on the ads.

Search Ad Campaigns

These ads are displayed as text ads on Google results pages where users search for information. This ad type seamlessly integrates with other search results increasing familiarity.

Video Ad Campaigns

YouTube usually displays these types of ads. Using keywords, advertisers can direct users to their videos. These ads appear generally before, during, and after the video playback.

App Ad Campaigns

These ads are useful for promoting mobile applications through Google, Google Play, YouTube, and Display Network.

Shopping Ad Campaigns

You will see product details like price and images on the SERP. As an advertiser, you can provide product data through Google Merchant Center and launch your shopping campaigns.

Each type of campaign has specific marketing objectives and it targets different customers.

Customer Service Management (CRM)

CRM systems consist of technology and strategies used by businesses to manage their interaction with customers. The main objective of it is to increase business relationships and improve profitability.

The system serves as a tool for managing various aspects of customer interaction such as sales processes, contact management, and productivity enhancement. It ensures seamless communication and connection with customers throughout the customer lifecycle. So, it is a great way to drive sustainable growth and success in the competitive marketplace.

SMS Marketing (Offline)

This offline type of marketing requires a cell phone that almost everyone owns these days. It is estimated that almost 90% of people prefer receiving text messages from businesses instead of phone calls due to convenience. 

For SMS marketing, you have to obtain permission from customers. There are some ways by which you can use these offline marketing types such as, to give promotional offers like deals, discounts, and coupons for businesses, to provide timely reminders and updates to the customers, and to implement a text-based loyalty program to reward loyal customers by sending them exclusive deals and giveaways.

What are the types of Digital Marketing?

How to start Digital Marketing?

Startups and established businesses often face challenges when getting started with digital marketing. As it is obvious that nobody wants to pour resources into campaigns that don't yield results. So, you must have a solid digital marketing strategy to achieve business goals.

Research your target audience

Before you plan a strategy, start with understanding the concept of the target audience. These are individuals who are most likely interested in your services or products.

You can analyse your market to find out its nature, like whether it is well established or not. Then identify your competitors and analyse their marketing strategies to know if they resonate with your audience.

You should also create a customer profile with specific data points including factors like age, gender, location, purchasing power, and education level.

Research the preferences of your target audience and find the most popular blogs, YouTube channels, and ecommerce stores in your industry. This step will help you determine the type of content your audience engages with.

You can also use some insightful tools for trend analysis. 

Establish your Digital Marketing Goals

For a better marketing strategy, choose measurable and achievable goals for campaigns. Then make them align with the company's objectives. You can identify what is working and what is not with the help of measurable goals. Once goals are decided, set specific metrics and KPIs to track the progress of campaigns. To set perfect marketing goals, you can follow the SMART criteria

Specific: Be specific and clear in defining what you want to achieve.

Measurable: Set quantifiable goals to track progress

Achievable: Enlist realistic and attainable goals.

Relevant: Align your goals with the objectives of the company and target audience.

Time Bound: Make a timeframe for urgency and focus.

The common goals of digital marketing include increasing website traffic, boosting user engagement, expanding email subscriber lists, building brand awareness, generating leads, and ultimately driving sales.

Identify tools you will need

Different tools are useful for digital marketing in creating, distributing, and analysing content efficiently. Some common tools are:

Social Media Platforms

Platforms that are useful to engage audiences are Instagram, Facebook, LinkedIn, and Twitter.

For example, Facebook Ads Manager is used to run targeted ad campaigns to increase brand awareness.

Content Marketing Tools

These tools assist marketers in planning, creating, and distributing content with their audience. Features like topic ideation, performance tracking, and content calendar management to streamline the content creation.

Design Tools

Canva and Adobe Photoshop are useful tools to create designs for websites and social media. 

Analytics Tools

Social media platforms have their own analytics that provide insights into audience reach, engagement, and demographics. Google Analytics is a separate tool to track website traffic data, user behaviour, conversions, and referral resources to analyse the effectiveness of online efforts.

Create a Digital Marketing Strategy

You first need to choose a marketing channel for your brand. Start with finding the marketing objectives. Decide whether your goals are to increase brand awareness, generate leads, boost sales, or drive website traffic.

Instead of initiating large-scale campaigns, start with small and focused ones for a few digital marketing channels. If you want to choose paid social media ads, spend a small budget to test them.

Track the performance of your campaign by click-through rates, return on investment, engagement rates, and conversion rates. You should iterate and refine your marketing strategy to find out which channels are driving the most significant results and prefer them.

It is better to experiment with different channels to stay agile and adaptable. Test new strategies and stay ahead of the curve.

Set a budget

You must set a budget to effectively allocate resources to achieve digital marketing goals. Research the costs linked with different channels and tools. The common costs include Google Ads and Social media advertising. Other costs you should consider are SEO software, website domain, hosting, email marketing, and social media management tools.

Allocate these costs to each channel based on their ROI. You can keep in mind factors like targeting capabilities, historical performance data, and audience reach. Additional costs for design services, copywriting, and videography should also be included.

Track and analyse results

No one can deny the significance of tracking and analysing the performance of digital marketing strategy. How often you can analyse data depends on the budget, goals, and complexity of the campaign.

When you are a beginner, you can start with daily tracking but most businesses prefer weekly or monthly reviews. There's hardly a chance of instant success so all you have to do is to be patient for the success of your goals. During this period you should analyse data to learn and adapt your strategies over time to ensure continuous improvement.

How to start Digital Marketing?

Digital Marketing Examples

Digital marketing has delivered great results across industries and businesses of all sizes. But you must note  that not all businesses should use the same digital marketing strategies. For example, if one business is thriving with social media ads, another can benefit from email marketing. 

UNIQLO

It is a Japanese retail brand famous for casual clothing. They have created an omnichannel experience by combining online and in-store participation through a giveaway campaign.

  • Free t-shirts, products, and discount giveaways to increase customer interest.

  • Participants should share the campaign with friends to increase UNIQLO’s reach through word-of-mouth marketing.

  • The digital billboard campaign created a buzz among both online and in-person shoppers by bringing them into the digital world.

  • They gave out free products, educated leads about their products and incentivized ongoing engagement through newsletter subscriptions.

Nike

Nike’s marketing campaign extends beyond traditional marketing as explained by its strategic use of digital tools like chatbots and campaigns like Breaking2.

It partnered with Facebook Messenger’s chatbot to engage fans of its Jordan brand. With the help of a chatbot, users received the latest Jordan news, website updates, and blog posts. They also customised their notification preferences. Their approach resonated well with customers who were enjoying the 24-hour service by chatbots.

The Breaking2 campaign aimed to break the two-hour barrier for a marathon to showcase the commitment of the brand to push boundaries. They Live-streamed the marathon to provide behind-the-scenes content to engage viewers. This campaign generated high media coverage and social media buzz.

Airbnb

Their Belong Anywhere campaign aimed to redefine travel by connecting travellers with unique local experiences. They showcased the personal stories of hosts and guests to ignite a sense of belonging. 

Airbnb also used influencer marketing on social media platforms to build trust with hosts and renters of its community. They partnered with well-known personalities to increase brand image and credibility.

Spotify

Spotify introduced a Wrapped campaign to deliver personalised year-in-review experiences to its customers. The annual campaign showcased the listening habits, genres, and top songs for users.

People became excited due to this campaign and shared results on social media which eventually increased engagement.

Netflix

Netflix is always on the top of latest trends, shows, and memes to make it as fresh as new. With almost 140 million customers around the globe, it leads to customer loyalty. 

With the help of personalised marketing, Netflix still stands out. They introduced push notifications and emails with a big play button to pursue the audience. For example, you may get a notification based on the most recent movie or TV show you have watched.

Digital Marketing Examples

Frequently Asked Questions

Which digital marketing is best?

Search engine optimization, social media marketing and email marketing are three of the top digital marketing platforms that marketers use.

Which software is used for digital marketing?

Digital marketers use different tools such as Semrush, Tableau, and Google Analytics to collect and analyse data for their digital marketing campaigns.

What are the 4 keys of digital marketing?

The four key elements to ensure digital marketing success are, content, analytics, channels and CRM.

Final Thoughts

Digital marketing is a powerful means to engage with audiences and convert leads into customers. From social media to websites, and text messages, it provides a multitude of opportunities to expand reach and grow business. But digital marketing is an ongoing process that needs continuous learning and optimization. You can incorporate existing and emerging technologies to stay ahead of the curve, boost lead generation and deliver meaningful customer experiences. In this way, your business will succeed in the digital world.

ARTICLE #51

What Is Digital Marketing? A Comprehensive Guide

What is Digital marketing? A Comprehensive Guide

Content Marketing

Online Marketing

SEO

Marketing Strategy

Digital Advertising

Written by:

8 min read

Updated on: July 10th, 2024

Toni Hukkanen

Head of Design

Creative Direction, Brand Direction

Digital marketing has revamped how businesses interact with customers by modifying the traditional approach. Customers, clients, and leads have become more adept in this new world. They have left traditional marketers and businesses to struggle to keep pace. It is significant for businesses to adapt to shifts in consumer behaviour to stay competitive. Marketing was limited in the past to connecting with the target audience at the right time. But now it involves engagement with consumers online where they spend the majority of their time. According to ReportLinker, the global market for Digital Advertising and Marketing will reach a size of US$1.5 Trillion by 2030 from US$531 Billion. So, it no longer seems like a passing trend but digital marketing has become essential for businesses of all sizes to succeed in the competitive online market.

What is Digital Marketing?

This term was coined in the 1990s when internet usage increased. Digital marketing means creating and delivering promotional campaigns through digital channels. Its purpose is to build awareness and attract potential customers. Now it is using online avenues to promote your business. Search engines, social media platforms, websites, and web advertising are the channels involved in it.

Search Engine Optimization, social media engagement, website creation, email marketing, online advertising, and mobile app development have together made it possible. The traditional media channels like TV and radio are also part of the campaign.

According to the report, the global market hit $363.05 billion in 2023. It can grow at a rate of 13.1% annually between 2024 to 2032 reaching about $1099.33 billion. In contrast, the statistics of Analysts say that global digital advertising spending will reach $835 billion by 2026.

So, both online and offline methods combine to make a good marketing strategy to engage consumers and build customer loyalty.

What is Digital Marketing?

What is the importance of Digital Marketing?

In past years, companies used to invest sums in billboard advertising but the world of marketing has shifted dramatically in recent years towards digital resources. Google and Facebook are the revenue giants these days while the presence of mobile phones everywhere has completely transformed consumer behaviour.

Advertisements on mobile phones act as modern day billboards and appear whenever a user browses the web page or uses apps. The reach of digital platforms is deniable with 5.44 billion mobile phone users, 5.16 billion internet users, and 4.76 billion social media users.

There are some best things about digital marketing we have mentioned below.

Comparably more affordable

Digital marketing is more affordable than traditional methods of advertisement. Though the costs can vary considering the specific strategy used, the campaigns usually have lower costs compared to traditional promotional avenues.

You can use social media ads and Google ads to track campaigns in real-time precisely. This helps in monitoring the performance of ads daily and you can adjust the overall expenditures as needed. If a campaign isn't delivering the desired Return on Investment (ROI) you can reduce the costs to modify the approach and get the required results.

In comparison, billboard advertisements always had a fixed cost without focusing on desired results. With digital marketing, you have absolute control over how and where you want to allocate your budget.

Provides access to vital analytics

You can access vital analytics to track data such as impressions, views, clicks, shares, and time spent on the page with necessary detail. Digital marketing gives real-time insights into campaign performance.

Whereas it is challenging in traditional marketing to track the effectiveness of an advertising campaign such as with newspaper ads. You are unsure of how many people saw it or if it led to any sales. But with digital marketing, you have access to precise ROI assessments for every campaign.

Enables you to interact directly with consumers

With digital marketing, you can have direct interaction with consumers through channels like reviews, website comments, messages, and social media posts. By increasing engagement, consumers feel valued which connects them to the community.

You should actively listen to the feedback of your audience and communicate with them. Platforms like Twitter and Facebook offer valuable opportunities for targeted advertising with billions of active users.

Increases engagement with target audience

Digital marketing increases engagement with targeted audiences throughout the buying process from initiation to conversion and beyond. Using online platforms, you can access the entire purchasing journey of consumers. By understanding their behaviours you can convert leads.

Platforms like social media, email, and content marketing play a great role in maintaining audience engagement and interest in your services and products. If you have a well established blog with useful information, you can attract traffic and increase their likelihood of making a purchase.

According to the 2023 Global Marketing Trends report, 56% of people who read a blog post proceed to make a purchase.

Helps outperform major companies

Small businesses often face financial challenges when competing with industry giants. But digital marketing offers ample opportunities for them to outperform larger competitors.

Using Search Engine Optimization you can target specific keywords describing your product or service. You can create high-quality content by optimising these keywords to improve ranking on search engines. This will increase small businesses' visibility on search engines to attract potential customers.

What is the importance of Digital Marketing?

What are the types of Digital Marketing?

Digital marketing consists of both online and offline strategies that can increase the effectiveness of your plan. Some of the most popular types or methods are:

Search Engine Optimization (SEO)

Customers often search on Google to find information or make a purchase. With SEO, businesses can ensure their content appears on the first or second page of search results, to make it accessible to consumers.

Your website becomes SEO friendly with digital marketing and without it, your website will lag behind in search rankings. SEO helps in generating organic traffic without needing to pay for advertising. It requires plenty of time, patience, and effort but the strategies are often cost effective and drive results.

Here are a few examples of successful SEO strategies: CNN increased its search audience by 91% and DesktopReady achieved an increase in users by 409%.

These examples show the impact of SEO strategy on website traffic and overall business success.

Social Media Marketing

Social media is one of the most influential forms of digital marketing. It offers many tools to increase brand visibility and engagement. With the exponential rise in social media users, businesses are reaching vast audiences and using behavioural data for targeted marketing efforts

It has the great ability to facilitate direct interaction with the customers. In this way, businesses can promote their products and services. They can also provide customer support, host competitions, create engaging content, and run advertising campaigns.

Social media marketing is divided into two categories 

Organic Social Media Management

You publish regular content on social media platforms with this to increase brand awareness. You can also engage with the target audience and drive website traffic. But, the success depends on the choice of the right platform, creating useful content, and active engagement via comments and shares.

Paid Social Media Advertising

Paid advertisement allows businesses to target specific user demographics and interests with precision. These advertising campaigns maximise return on investment.

So, standing out on social media can be challenging due to the sheer volume of content. Businesses are subject to changes in the algorithm and policies of platforms. However, the example of Wendy can prove an inspiration in successfully distinguishing themselves on social media by adopting a unique and engaging approach (humorously interacting with competitors on Twitter).

Content Marketing

Content marketing is essential for increasing the customer base. It helps in establishing brand identity and attracting a target audience with content. 

You can produce high-quality content to build trust, increase engagement, and establish authority. While producing content, make sure to address the pain points of customers to provide value instead of focusing on ways for direct sales.

According to a survey by the Content Marketing Institute, almost 75% of interviewees focus on the significance of content marketing in building brand awareness and trust.

Affiliate Marketing

A brand ambassador is responsible for the promotion of your products or services to customers. In return, they earn a commission for each lead generated by affiliate marketing. You will pay influencers in the field of digital marketing to endorse your brand to the target audience to expand reach.

With the help of this marketing type, you enlist others to promote your products using unique tracking links to earn a commission. These links are promoted via mailing lists, social media platforms, and website content. 

One of the best examples of affiliate marketing is Shopify which attracts numerous affiliates and offers great commissions up to $2000 per sale. This is how Shopify is driving sales and growing its business.

Email Marketing

With email marketing, you can encourage users to subscribe to mailing lists. They can do it  through lead magnets, opt-in forms, or sign-up forms during the purchase process. You can also send targeted emails to the audience for more personalised communication. However, there exists a challenge of legal compliance with regulations. Your use of email should follow the General Data Protection Regulation (GDPR) and CAN-SPAM Act. By adhering to these regulations you can avoid penalties and maintain trust with subscribers.

Search Engine Marketing (SEM)

With SEM you can promote a website through paid advertising or pay-per-click (PPC). This advertising is mostly seen on Google and Facebook.

Marketers select target keywords in SEM and bid on them. The PPC ads of the highest bidder show in search results when the keyword is searched by the user and advertisers pay only once the ad is clicked.

It delivers faster results compared to SEO, but it can cost too much if you don't have a proper strategy in plan.

Marketing Analytics

Marketing analytics can be helpful if you want to assess how effective your marketing campaign is. Your business can gain insights into its customers with the help of these analytics. It also improves return on investment and optimises marketing strategies.

Analytics help deliver more relevant and personalised advertisements suitable to consumer needs. So, you can better understand your audience and deliver more targeted marketing campaigns.

Google Ads

Google Ads is a platform for marketers to display content on their websites. These links appear on the Google Search Engine Results Pages (SERP) and advertisers need to pay for this service based on the cost per click or cost per impression of their ads.

Here are five different campaign types by Google to meet different marketing objectives:

Display Ad Campaigns

The ads will appear on websites within the Google Display Network to reach the target audience. This will facilitate advertisers by reaching the target audience. On the other hand, website owners will earn compensation for impressions or clicks on the ads.

Search Ad Campaigns

These ads are displayed as text ads on Google results pages where users search for information. This ad type seamlessly integrates with other search results increasing familiarity.

Video Ad Campaigns

YouTube usually displays these types of ads. Using keywords, advertisers can direct users to their videos. These ads appear generally before, during, and after the video playback.

App Ad Campaigns

These ads are useful for promoting mobile applications through Google, Google Play, YouTube, and Display Network.

Shopping Ad Campaigns

You will see product details like price and images on the SERP. As an advertiser, you can provide product data through Google Merchant Center and launch your shopping campaigns.

Each type of campaign has specific marketing objectives and it targets different customers.

Customer Service Management (CRM)

CRM systems consist of technology and strategies used by businesses to manage their interaction with customers. The main objective of it is to increase business relationships and improve profitability.

The system serves as a tool for managing various aspects of customer interaction such as sales processes, contact management, and productivity enhancement. It ensures seamless communication and connection with customers throughout the customer lifecycle. So, it is a great way to drive sustainable growth and success in the competitive marketplace.

SMS Marketing (Offline)

This offline type of marketing requires a cell phone that almost everyone owns these days. It is estimated that almost 90% of people prefer receiving text messages from businesses instead of phone calls due to convenience. 

For SMS marketing, you have to obtain permission from customers. There are some ways by which you can use these offline marketing types such as, to give promotional offers like deals, discounts, and coupons for businesses, to provide timely reminders and updates to the customers, and to implement a text-based loyalty program to reward loyal customers by sending them exclusive deals and giveaways.

What are the types of Digital Marketing?

How to start Digital Marketing?

Startups and established businesses often face challenges when getting started with digital marketing. As it is obvious that nobody wants to pour resources into campaigns that don't yield results. So, you must have a solid digital marketing strategy to achieve business goals.

Research your target audience

Before you plan a strategy, start with understanding the concept of the target audience. These are individuals who are most likely interested in your services or products.

You can analyse your market to find out its nature, like whether it is well established or not. Then identify your competitors and analyse their marketing strategies to know if they resonate with your audience.

You should also create a customer profile with specific data points including factors like age, gender, location, purchasing power, and education level.

Research the preferences of your target audience and find the most popular blogs, YouTube channels, and ecommerce stores in your industry. This step will help you determine the type of content your audience engages with.

You can also use some insightful tools for trend analysis. 

Establish your Digital Marketing Goals

For a better marketing strategy, choose measurable and achievable goals for campaigns. Then make them align with the company's objectives. You can identify what is working and what is not with the help of measurable goals. Once goals are decided, set specific metrics and KPIs to track the progress of campaigns. To set perfect marketing goals, you can follow the SMART criteria

Specific: Be specific and clear in defining what you want to achieve.

Measurable: Set quantifiable goals to track progress

Achievable: Enlist realistic and attainable goals.

Relevant: Align your goals with the objectives of the company and target audience.

Time Bound: Make a timeframe for urgency and focus.

The common goals of digital marketing include increasing website traffic, boosting user engagement, expanding email subscriber lists, building brand awareness, generating leads, and ultimately driving sales.

Identify tools you will need

Different tools are useful for digital marketing in creating, distributing, and analysing content efficiently. Some common tools are:

Social Media Platforms

Platforms that are useful to engage audiences are Instagram, Facebook, LinkedIn, and Twitter.

For example, Facebook Ads Manager is used to run targeted ad campaigns to increase brand awareness.

Content Marketing Tools

These tools assist marketers in planning, creating, and distributing content with their audience. Features like topic ideation, performance tracking, and content calendar management to streamline the content creation.

Design Tools

Canva and Adobe Photoshop are useful tools to create designs for websites and social media. 

Analytics Tools

Social media platforms have their own analytics that provide insights into audience reach, engagement, and demographics. Google Analytics is a separate tool to track website traffic data, user behaviour, conversions, and referral resources to analyse the effectiveness of online efforts.

Create a Digital Marketing Strategy

You first need to choose a marketing channel for your brand. Start with finding the marketing objectives. Decide whether your goals are to increase brand awareness, generate leads, boost sales, or drive website traffic.

Instead of initiating large-scale campaigns, start with small and focused ones for a few digital marketing channels. If you want to choose paid social media ads, spend a small budget to test them.

Track the performance of your campaign by click-through rates, return on investment, engagement rates, and conversion rates. You should iterate and refine your marketing strategy to find out which channels are driving the most significant results and prefer them.

It is better to experiment with different channels to stay agile and adaptable. Test new strategies and stay ahead of the curve.

Set a budget

You must set a budget to effectively allocate resources to achieve digital marketing goals. Research the costs linked with different channels and tools. The common costs include Google Ads and Social media advertising. Other costs you should consider are SEO software, website domain, hosting, email marketing, and social media management tools.

Allocate these costs to each channel based on their ROI. You can keep in mind factors like targeting capabilities, historical performance data, and audience reach. Additional costs for design services, copywriting, and videography should also be included.

Track and analyse results

No one can deny the significance of tracking and analysing the performance of digital marketing strategy. How often you can analyse data depends on the budget, goals, and complexity of the campaign.

When you are a beginner, you can start with daily tracking but most businesses prefer weekly or monthly reviews. There's hardly a chance of instant success so all you have to do is to be patient for the success of your goals. During this period you should analyse data to learn and adapt your strategies over time to ensure continuous improvement.

How to start Digital Marketing?

Digital Marketing Examples

Digital marketing has delivered great results across industries and businesses of all sizes. But you must note  that not all businesses should use the same digital marketing strategies. For example, if one business is thriving with social media ads, another can benefit from email marketing. 

UNIQLO

It is a Japanese retail brand famous for casual clothing. They have created an omnichannel experience by combining online and in-store participation through a giveaway campaign.

  • Free t-shirts, products, and discount giveaways to increase customer interest.

  • Participants should share the campaign with friends to increase UNIQLO’s reach through word-of-mouth marketing.

  • The digital billboard campaign created a buzz among both online and in-person shoppers by bringing them into the digital world.

  • They gave out free products, educated leads about their products and incentivized ongoing engagement through newsletter subscriptions.

Nike

Nike’s marketing campaign extends beyond traditional marketing as explained by its strategic use of digital tools like chatbots and campaigns like Breaking2.

It partnered with Facebook Messenger’s chatbot to engage fans of its Jordan brand. With the help of a chatbot, users received the latest Jordan news, website updates, and blog posts. They also customised their notification preferences. Their approach resonated well with customers who were enjoying the 24-hour service by chatbots.

The Breaking2 campaign aimed to break the two-hour barrier for a marathon to showcase the commitment of the brand to push boundaries. They Live-streamed the marathon to provide behind-the-scenes content to engage viewers. This campaign generated high media coverage and social media buzz.

Airbnb

Their Belong Anywhere campaign aimed to redefine travel by connecting travellers with unique local experiences. They showcased the personal stories of hosts and guests to ignite a sense of belonging. 

Airbnb also used influencer marketing on social media platforms to build trust with hosts and renters of its community. They partnered with well-known personalities to increase brand image and credibility.

Spotify

Spotify introduced a Wrapped campaign to deliver personalised year-in-review experiences to its customers. The annual campaign showcased the listening habits, genres, and top songs for users.

People became excited due to this campaign and shared results on social media which eventually increased engagement.

Netflix

Netflix is always on the top of latest trends, shows, and memes to make it as fresh as new. With almost 140 million customers around the globe, it leads to customer loyalty. 

With the help of personalised marketing, Netflix still stands out. They introduced push notifications and emails with a big play button to pursue the audience. For example, you may get a notification based on the most recent movie or TV show you have watched.

Digital Marketing Examples

Frequently Asked Questions

Which digital marketing is best?

Search engine optimization, social media marketing and email marketing are three of the top digital marketing platforms that marketers use.

Which software is used for digital marketing?

Digital marketers use different tools such as Semrush, Tableau, and Google Analytics to collect and analyse data for their digital marketing campaigns.

What are the 4 keys of digital marketing?

The four key elements to ensure digital marketing success are, content, analytics, channels and CRM.

Final Thoughts

Digital marketing is a powerful means to engage with audiences and convert leads into customers. From social media to websites, and text messages, it provides a multitude of opportunities to expand reach and grow business. But digital marketing is an ongoing process that needs continuous learning and optimization. You can incorporate existing and emerging technologies to stay ahead of the curve, boost lead generation and deliver meaningful customer experiences. In this way, your business will succeed in the digital world.

ARTICLE #51

What Is Digital Marketing? A Comprehensive Guide

What is Digital marketing? A Comprehensive Guide

Content Marketing

Online Marketing

SEO

Marketing Strategy

Digital Advertising

Written by:

8 min read

Updated on: July 10th, 2024

Toni Hukkanen

Head of Design

Creative Direction, Brand Direction

Digital marketing has revamped how businesses interact with customers by modifying the traditional approach. Customers, clients, and leads have become more adept in this new world. They have left traditional marketers and businesses to struggle to keep pace. It is significant for businesses to adapt to shifts in consumer behaviour to stay competitive. Marketing was limited in the past to connecting with the target audience at the right time. But now it involves engagement with consumers online where they spend the majority of their time. According to ReportLinker, the global market for Digital Advertising and Marketing will reach a size of US$1.5 Trillion by 2030 from US$531 Billion. So, it no longer seems like a passing trend but digital marketing has become essential for businesses of all sizes to succeed in the competitive online market.

What is Digital Marketing?

This term was coined in the 1990s when internet usage increased. Digital marketing means creating and delivering promotional campaigns through digital channels. Its purpose is to build awareness and attract potential customers. Now it is using online avenues to promote your business. Search engines, social media platforms, websites, and web advertising are the channels involved in it.

Search Engine Optimization, social media engagement, website creation, email marketing, online advertising, and mobile app development have together made it possible. The traditional media channels like TV and radio are also part of the campaign.

According to the report, the global market hit $363.05 billion in 2023. It can grow at a rate of 13.1% annually between 2024 to 2032 reaching about $1099.33 billion. In contrast, the statistics of Analysts say that global digital advertising spending will reach $835 billion by 2026.

So, both online and offline methods combine to make a good marketing strategy to engage consumers and build customer loyalty.

What is Digital Marketing?

What is the importance of Digital Marketing?

In past years, companies used to invest sums in billboard advertising but the world of marketing has shifted dramatically in recent years towards digital resources. Google and Facebook are the revenue giants these days while the presence of mobile phones everywhere has completely transformed consumer behaviour.

Advertisements on mobile phones act as modern day billboards and appear whenever a user browses the web page or uses apps. The reach of digital platforms is deniable with 5.44 billion mobile phone users, 5.16 billion internet users, and 4.76 billion social media users.

There are some best things about digital marketing we have mentioned below.

Comparably more affordable

Digital marketing is more affordable than traditional methods of advertisement. Though the costs can vary considering the specific strategy used, the campaigns usually have lower costs compared to traditional promotional avenues.

You can use social media ads and Google ads to track campaigns in real-time precisely. This helps in monitoring the performance of ads daily and you can adjust the overall expenditures as needed. If a campaign isn't delivering the desired Return on Investment (ROI) you can reduce the costs to modify the approach and get the required results.

In comparison, billboard advertisements always had a fixed cost without focusing on desired results. With digital marketing, you have absolute control over how and where you want to allocate your budget.

Provides access to vital analytics

You can access vital analytics to track data such as impressions, views, clicks, shares, and time spent on the page with necessary detail. Digital marketing gives real-time insights into campaign performance.

Whereas it is challenging in traditional marketing to track the effectiveness of an advertising campaign such as with newspaper ads. You are unsure of how many people saw it or if it led to any sales. But with digital marketing, you have access to precise ROI assessments for every campaign.

Enables you to interact directly with consumers

With digital marketing, you can have direct interaction with consumers through channels like reviews, website comments, messages, and social media posts. By increasing engagement, consumers feel valued which connects them to the community.

You should actively listen to the feedback of your audience and communicate with them. Platforms like Twitter and Facebook offer valuable opportunities for targeted advertising with billions of active users.

Increases engagement with target audience

Digital marketing increases engagement with targeted audiences throughout the buying process from initiation to conversion and beyond. Using online platforms, you can access the entire purchasing journey of consumers. By understanding their behaviours you can convert leads.

Platforms like social media, email, and content marketing play a great role in maintaining audience engagement and interest in your services and products. If you have a well established blog with useful information, you can attract traffic and increase their likelihood of making a purchase.

According to the 2023 Global Marketing Trends report, 56% of people who read a blog post proceed to make a purchase.

Helps outperform major companies

Small businesses often face financial challenges when competing with industry giants. But digital marketing offers ample opportunities for them to outperform larger competitors.

Using Search Engine Optimization you can target specific keywords describing your product or service. You can create high-quality content by optimising these keywords to improve ranking on search engines. This will increase small businesses' visibility on search engines to attract potential customers.

What is the importance of Digital Marketing?

What are the types of Digital Marketing?

Digital marketing consists of both online and offline strategies that can increase the effectiveness of your plan. Some of the most popular types or methods are:

Search Engine Optimization (SEO)

Customers often search on Google to find information or make a purchase. With SEO, businesses can ensure their content appears on the first or second page of search results, to make it accessible to consumers.

Your website becomes SEO friendly with digital marketing and without it, your website will lag behind in search rankings. SEO helps in generating organic traffic without needing to pay for advertising. It requires plenty of time, patience, and effort but the strategies are often cost effective and drive results.

Here are a few examples of successful SEO strategies: CNN increased its search audience by 91% and DesktopReady achieved an increase in users by 409%.

These examples show the impact of SEO strategy on website traffic and overall business success.

Social Media Marketing

Social media is one of the most influential forms of digital marketing. It offers many tools to increase brand visibility and engagement. With the exponential rise in social media users, businesses are reaching vast audiences and using behavioural data for targeted marketing efforts

It has the great ability to facilitate direct interaction with the customers. In this way, businesses can promote their products and services. They can also provide customer support, host competitions, create engaging content, and run advertising campaigns.

Social media marketing is divided into two categories 

Organic Social Media Management

You publish regular content on social media platforms with this to increase brand awareness. You can also engage with the target audience and drive website traffic. But, the success depends on the choice of the right platform, creating useful content, and active engagement via comments and shares.

Paid Social Media Advertising

Paid advertisement allows businesses to target specific user demographics and interests with precision. These advertising campaigns maximise return on investment.

So, standing out on social media can be challenging due to the sheer volume of content. Businesses are subject to changes in the algorithm and policies of platforms. However, the example of Wendy can prove an inspiration in successfully distinguishing themselves on social media by adopting a unique and engaging approach (humorously interacting with competitors on Twitter).

Content Marketing

Content marketing is essential for increasing the customer base. It helps in establishing brand identity and attracting a target audience with content. 

You can produce high-quality content to build trust, increase engagement, and establish authority. While producing content, make sure to address the pain points of customers to provide value instead of focusing on ways for direct sales.

According to a survey by the Content Marketing Institute, almost 75% of interviewees focus on the significance of content marketing in building brand awareness and trust.

Affiliate Marketing

A brand ambassador is responsible for the promotion of your products or services to customers. In return, they earn a commission for each lead generated by affiliate marketing. You will pay influencers in the field of digital marketing to endorse your brand to the target audience to expand reach.

With the help of this marketing type, you enlist others to promote your products using unique tracking links to earn a commission. These links are promoted via mailing lists, social media platforms, and website content. 

One of the best examples of affiliate marketing is Shopify which attracts numerous affiliates and offers great commissions up to $2000 per sale. This is how Shopify is driving sales and growing its business.

Email Marketing

With email marketing, you can encourage users to subscribe to mailing lists. They can do it  through lead magnets, opt-in forms, or sign-up forms during the purchase process. You can also send targeted emails to the audience for more personalised communication. However, there exists a challenge of legal compliance with regulations. Your use of email should follow the General Data Protection Regulation (GDPR) and CAN-SPAM Act. By adhering to these regulations you can avoid penalties and maintain trust with subscribers.

Search Engine Marketing (SEM)

With SEM you can promote a website through paid advertising or pay-per-click (PPC). This advertising is mostly seen on Google and Facebook.

Marketers select target keywords in SEM and bid on them. The PPC ads of the highest bidder show in search results when the keyword is searched by the user and advertisers pay only once the ad is clicked.

It delivers faster results compared to SEO, but it can cost too much if you don't have a proper strategy in plan.

Marketing Analytics

Marketing analytics can be helpful if you want to assess how effective your marketing campaign is. Your business can gain insights into its customers with the help of these analytics. It also improves return on investment and optimises marketing strategies.

Analytics help deliver more relevant and personalised advertisements suitable to consumer needs. So, you can better understand your audience and deliver more targeted marketing campaigns.

Google Ads

Google Ads is a platform for marketers to display content on their websites. These links appear on the Google Search Engine Results Pages (SERP) and advertisers need to pay for this service based on the cost per click or cost per impression of their ads.

Here are five different campaign types by Google to meet different marketing objectives:

Display Ad Campaigns

The ads will appear on websites within the Google Display Network to reach the target audience. This will facilitate advertisers by reaching the target audience. On the other hand, website owners will earn compensation for impressions or clicks on the ads.

Search Ad Campaigns

These ads are displayed as text ads on Google results pages where users search for information. This ad type seamlessly integrates with other search results increasing familiarity.

Video Ad Campaigns

YouTube usually displays these types of ads. Using keywords, advertisers can direct users to their videos. These ads appear generally before, during, and after the video playback.

App Ad Campaigns

These ads are useful for promoting mobile applications through Google, Google Play, YouTube, and Display Network.

Shopping Ad Campaigns

You will see product details like price and images on the SERP. As an advertiser, you can provide product data through Google Merchant Center and launch your shopping campaigns.

Each type of campaign has specific marketing objectives and it targets different customers.

Customer Service Management (CRM)

CRM systems consist of technology and strategies used by businesses to manage their interaction with customers. The main objective of it is to increase business relationships and improve profitability.

The system serves as a tool for managing various aspects of customer interaction such as sales processes, contact management, and productivity enhancement. It ensures seamless communication and connection with customers throughout the customer lifecycle. So, it is a great way to drive sustainable growth and success in the competitive marketplace.

SMS Marketing (Offline)

This offline type of marketing requires a cell phone that almost everyone owns these days. It is estimated that almost 90% of people prefer receiving text messages from businesses instead of phone calls due to convenience. 

For SMS marketing, you have to obtain permission from customers. There are some ways by which you can use these offline marketing types such as, to give promotional offers like deals, discounts, and coupons for businesses, to provide timely reminders and updates to the customers, and to implement a text-based loyalty program to reward loyal customers by sending them exclusive deals and giveaways.

What are the types of Digital Marketing?

How to start Digital Marketing?

Startups and established businesses often face challenges when getting started with digital marketing. As it is obvious that nobody wants to pour resources into campaigns that don't yield results. So, you must have a solid digital marketing strategy to achieve business goals.

Research your target audience

Before you plan a strategy, start with understanding the concept of the target audience. These are individuals who are most likely interested in your services or products.

You can analyse your market to find out its nature, like whether it is well established or not. Then identify your competitors and analyse their marketing strategies to know if they resonate with your audience.

You should also create a customer profile with specific data points including factors like age, gender, location, purchasing power, and education level.

Research the preferences of your target audience and find the most popular blogs, YouTube channels, and ecommerce stores in your industry. This step will help you determine the type of content your audience engages with.

You can also use some insightful tools for trend analysis. 

Establish your Digital Marketing Goals

For a better marketing strategy, choose measurable and achievable goals for campaigns. Then make them align with the company's objectives. You can identify what is working and what is not with the help of measurable goals. Once goals are decided, set specific metrics and KPIs to track the progress of campaigns. To set perfect marketing goals, you can follow the SMART criteria

Specific: Be specific and clear in defining what you want to achieve.

Measurable: Set quantifiable goals to track progress

Achievable: Enlist realistic and attainable goals.

Relevant: Align your goals with the objectives of the company and target audience.

Time Bound: Make a timeframe for urgency and focus.

The common goals of digital marketing include increasing website traffic, boosting user engagement, expanding email subscriber lists, building brand awareness, generating leads, and ultimately driving sales.

Identify tools you will need

Different tools are useful for digital marketing in creating, distributing, and analysing content efficiently. Some common tools are:

Social Media Platforms

Platforms that are useful to engage audiences are Instagram, Facebook, LinkedIn, and Twitter.

For example, Facebook Ads Manager is used to run targeted ad campaigns to increase brand awareness.

Content Marketing Tools

These tools assist marketers in planning, creating, and distributing content with their audience. Features like topic ideation, performance tracking, and content calendar management to streamline the content creation.

Design Tools

Canva and Adobe Photoshop are useful tools to create designs for websites and social media. 

Analytics Tools

Social media platforms have their own analytics that provide insights into audience reach, engagement, and demographics. Google Analytics is a separate tool to track website traffic data, user behaviour, conversions, and referral resources to analyse the effectiveness of online efforts.

Create a Digital Marketing Strategy

You first need to choose a marketing channel for your brand. Start with finding the marketing objectives. Decide whether your goals are to increase brand awareness, generate leads, boost sales, or drive website traffic.

Instead of initiating large-scale campaigns, start with small and focused ones for a few digital marketing channels. If you want to choose paid social media ads, spend a small budget to test them.

Track the performance of your campaign by click-through rates, return on investment, engagement rates, and conversion rates. You should iterate and refine your marketing strategy to find out which channels are driving the most significant results and prefer them.

It is better to experiment with different channels to stay agile and adaptable. Test new strategies and stay ahead of the curve.

Set a budget

You must set a budget to effectively allocate resources to achieve digital marketing goals. Research the costs linked with different channels and tools. The common costs include Google Ads and Social media advertising. Other costs you should consider are SEO software, website domain, hosting, email marketing, and social media management tools.

Allocate these costs to each channel based on their ROI. You can keep in mind factors like targeting capabilities, historical performance data, and audience reach. Additional costs for design services, copywriting, and videography should also be included.

Track and analyse results

No one can deny the significance of tracking and analysing the performance of digital marketing strategy. How often you can analyse data depends on the budget, goals, and complexity of the campaign.

When you are a beginner, you can start with daily tracking but most businesses prefer weekly or monthly reviews. There's hardly a chance of instant success so all you have to do is to be patient for the success of your goals. During this period you should analyse data to learn and adapt your strategies over time to ensure continuous improvement.

How to start Digital Marketing?

Digital Marketing Examples

Digital marketing has delivered great results across industries and businesses of all sizes. But you must note  that not all businesses should use the same digital marketing strategies. For example, if one business is thriving with social media ads, another can benefit from email marketing. 

UNIQLO

It is a Japanese retail brand famous for casual clothing. They have created an omnichannel experience by combining online and in-store participation through a giveaway campaign.

  • Free t-shirts, products, and discount giveaways to increase customer interest.

  • Participants should share the campaign with friends to increase UNIQLO’s reach through word-of-mouth marketing.

  • The digital billboard campaign created a buzz among both online and in-person shoppers by bringing them into the digital world.

  • They gave out free products, educated leads about their products and incentivized ongoing engagement through newsletter subscriptions.

Nike

Nike’s marketing campaign extends beyond traditional marketing as explained by its strategic use of digital tools like chatbots and campaigns like Breaking2.

It partnered with Facebook Messenger’s chatbot to engage fans of its Jordan brand. With the help of a chatbot, users received the latest Jordan news, website updates, and blog posts. They also customised their notification preferences. Their approach resonated well with customers who were enjoying the 24-hour service by chatbots.

The Breaking2 campaign aimed to break the two-hour barrier for a marathon to showcase the commitment of the brand to push boundaries. They Live-streamed the marathon to provide behind-the-scenes content to engage viewers. This campaign generated high media coverage and social media buzz.

Airbnb

Their Belong Anywhere campaign aimed to redefine travel by connecting travellers with unique local experiences. They showcased the personal stories of hosts and guests to ignite a sense of belonging. 

Airbnb also used influencer marketing on social media platforms to build trust with hosts and renters of its community. They partnered with well-known personalities to increase brand image and credibility.

Spotify

Spotify introduced a Wrapped campaign to deliver personalised year-in-review experiences to its customers. The annual campaign showcased the listening habits, genres, and top songs for users.

People became excited due to this campaign and shared results on social media which eventually increased engagement.

Netflix

Netflix is always on the top of latest trends, shows, and memes to make it as fresh as new. With almost 140 million customers around the globe, it leads to customer loyalty. 

With the help of personalised marketing, Netflix still stands out. They introduced push notifications and emails with a big play button to pursue the audience. For example, you may get a notification based on the most recent movie or TV show you have watched.

Digital Marketing Examples

Frequently Asked Questions

Which digital marketing is best?

Search engine optimization, social media marketing and email marketing are three of the top digital marketing platforms that marketers use.

Which software is used for digital marketing?

Digital marketers use different tools such as Semrush, Tableau, and Google Analytics to collect and analyse data for their digital marketing campaigns.

What are the 4 keys of digital marketing?

The four key elements to ensure digital marketing success are, content, analytics, channels and CRM.

Final Thoughts

Digital marketing is a powerful means to engage with audiences and convert leads into customers. From social media to websites, and text messages, it provides a multitude of opportunities to expand reach and grow business. But digital marketing is an ongoing process that needs continuous learning and optimization. You can incorporate existing and emerging technologies to stay ahead of the curve, boost lead generation and deliver meaningful customer experiences. In this way, your business will succeed in the digital world.

ARTICLE #51

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Work with us

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Work with us

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Copyright © 2024 FOR®

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