How to Scale Up Business Through Digitalization?

Digitalization on Business

Automation

Digital Transformation

Digital Marketing

Scalability

CRM Systems

Written by:

8 min read

Updated on: July 9th, 2024

Toni Hukkanen

Head of Design

Creative Direction, Brand Direction

With continuous advancement in technology, businesses are prioritizing digitalization to scale up businesses to reach their goals and attain success. This shift is more towards digital growth and investors who won't embrace it will be left behind. 

Today's entrepreneurs are more focused on scaling their businesses due to expenses associated with growth because accessible and affordable resources are crucial for success.

The digitalization has streamlined the operations and internal processes of businesses. With the digital presence it is easier for potential customers to find you and the internet has proven to be a valuable asset for growth. Keep reading to find out how you can scale your business and what benefits it can offer you.

The digitalization has streamlined the operations and internal processes of businesses. With the digital presence it is easier for potential customers to find you and the internet has proven to be a valuable asset for growth. Keep reading to find out how you can scale your business and what benefits it can offer you.

From Startup to Mature Corporation

What does it mean to scale up a business?

A scale up is an important phase in the growth of a company transitioning from the initial startup to a more mature operation. Though startups are focused on innovation and finding their niche in the market, scaleups have to evolve into firm businesses that can fulfill their promises to make a significant impact. There are both opportunities and challenges in this transformation. The long-term success depends on how this transition is managed in the company.

The Organization for Economic Cooperation And Development (OECD) report says, a scale up company is based on annual growth that must exceed 20% over a period of at least three years. It must have a starting workforce of 10 or more employees.

Other factors like job creation, market impact, operational efficiency, and innovation are also part of it. At the scale up stage, a company establishes its product market fit, validates its business model, and prepares to accelerate its growth trajectory in terms of market expansion, team scaling, and revenue generation. So, at this stage, there is more focus on scalability and seizing opportunities for rapid growth.

Meet customer demand, Increase efficiency

What are the benefits of scaling up business through digitalization?

Businesses need to scale up digitally if they want to expand and increase their visibility in the modern competitive world. These businesses can reach their sales targets and achieve growth, using the right strategies and tools. A company may not meet its full potential or even fail altogether without scaling.

Meet customer demand

When scaling, the primary objective should be to meet customer demand to cultivate a positive reputation, and drive increased sales and profitability. It is important to scale in a proper way without compromising the quality as rapid scaling can lead to errors, potential damage to brand image, and dissatisfied customers.

Improve efficiency of business

Scaling up can significantly enhance the efficiency of a business by optimizing processes and incorporating new technologies. This effort results in cost savings, improved performance, and heightened productivity.

With the help of digitalization, task automation and process acceleration have become possible. For example, Robotic Process Automation can outperform humans in several tasks to deliver faster and more accurate results.

Maintain good relationships with investors and partners

For better growth, it is great to have additional financial backing. If you build positive relationships with investors and partners they can help you scale up your business. As a result, it can enhance existing partnerships and customer relationships.

With digital transformation, you can also improve your products and services. For example, if you integrate Artificial Intelligence AI and Machine Learning, you can boost product functionality and customization for higher customer satisfaction.

Perform better than competitors 

In this rapidly growing digital world, if a company fails to expand it will fall behind. You can increase the competitiveness of your business by digitalization. With the help of these technologies, your company can enhance its agility and responsiveness.

For example, if you will implement cloud computing solutions you will have more scalable and flexible operations. For valuable insights to make decisions, data analytics tools will prove helpful for your business.

Appealing cost-benefit ratio

Using technology, you can expand your company, minimize errors, and uncover profitable opportunities from your data. This appealing cost benefit ratio will enhance your Return on Investment (ROI) to make expenses more reasonable.

How to scale up business through digitalization?

Scaling involves the growth of your business through increased sales and expansion into new markets. But it is not that simple. You will need careful planning and strategy to achieve growth.

Plan a digital strategy

Digital strategies rely on monthly plans with short and long term goals including actionable tasks and scalable enterprises. All business plans will integrate digital methods to advance the business.

The primary objective of digital strategy is to use technology to increase business efficiency by developing new products or refining existing processes. You will need to consider factors like customer insights, data analysis, product strategy, and market trends to formulate a digital strategy.

With proper market planning, you can easily identify opportunities and challenges in the competitive business world. You can make informed decisions by using analysis and data science to get insights into market trends, operational performance, and customer preferences.

Promote business through Digital Marketing

The main goal of marketing has always been to connect with the target audience at the right place and time. It has shifted with the rise of digital platforms while impacting both businesses and traditional marketers.

As customers and clients have improved their competency in digital tools, businesses are also trying to adopt modern marketing strategies to stay relevant.

Modern marketing involves starting campaigns suitable for digital channels like social media, search engines, websites, email, mobile apps and more. So, it is crucial to use these platforms for promoting brands in an effective way and connecting them with the target audience.

Website

A website is a tool for businesses that aim to expand their reach and boost their presence. In the modern digital world, people rely on the internet for several purposes. They must have a professional website for both small and large businesses.

When  designing a website focus on User Interface and User Experience. The UI design helps in ensuring effective communication between the user and the website program, and application. While UX comprises every interaction the user has with the site.

  • It can enhance brand credibility and help in creating brand awareness.

  • An optimized website can drive organic traffic through search engines.

  • With a strong online presence, businesses can be identified internationally.

  • It outperforms competitors on a large scale to showcase products and services.

So, a website prioritizes user experience in its design to ensure users can easily navigate the site, get the information they search for, and perform their desired actions.

Email Marketing

Get a better email tool to step up in email marketing. The first step is to examine the buying patterns of your customers and determine how you can develop your email marketing initiatives. Create email campaigns to boost sales rates. Use data on purchases and product interests to write personalized emails that resonate with your target audience.

Social Media Marketing

You should not limit your presence to websites only but social media platforms are also a great way to understand the thoughts of your customers about your business. You can use Snapchat, Twitter, Facebook, and Instagram for promotion, giveaways and advertising.

You can attract customers using social media and build loyalty, gather feedback, and analyze insights through analytics. When you network with customers and advertise, you increase operations and monitor competitors in an effective way.

Optimize customer experience

It is crucial for businesses to improve customer experience. The digitalized strategies help achieve it while enhancing internal operations. According to the Global Customer Experience Benchmark Report, prioritizing customer experience yields significant benefits, with 84% of companies reporting revenue increases. While 39% of CEOs admit that customer experience is the most effective way to gain a competitive edge.

So, you should understand the buying behavior, gather feedback, and predict future preferences. Your business will refine its strategies if you create a roadmap based on customer insights.

Rely on technology that can accelerate ROI

When scaling up, small organizations often consider building their own tools to save costs. But it leads to more resource consumption, poor user experience, and distraction from core missions.

It is always better to partner with the right vendor. Before you start research, define the scope of your project to address critical business needs with measurable ROI. 

For external validation, you can get help from analysts and peer reviews to simplify the vendor selection process.

Display brand influence by digital branding

Digital branding goes beyond promoting the benefits of the product, it mainly focuses on displaying the overall influence of your brand. It creates a clear connection between the values and culture of your brand along the product.

This gives your company a distinct identity making it more than just an advertisement. Customers start to connect emotionally with your brand which increases their willingness to engage with the message.

Optimize through automation 

Automation is another important aspect that plays a role in scaling up a business through digitalization. It streamlines operations, optimizes resource allocation, and reduces manual work.

If you are constantly tied up with work and need to be available at all hours, automation can completely revolutionize your work strategy.

The repetitive and time consuming tasks can be handled without constant human oversight to save time and minimize errors. It also frees up employees to focus on high value tasks that require creativity and critical thinking.

Success Results for Brand

Scale up business through digitalization example

If you want to find out about some of the famous brands that have scaled up their businesses through digitalization and campaigns, we have compiled a list for you to get ideas. These brands create great experiences and content that has survived the intense competition.

Zappos

This is America's largest online store well known for its exceptional digital marketing campaigns. Zappos has proactive engagement on Twitter where it monitors mentions with the help of streaming API to respond to customer questions, conversations, and comments.

An innovative initiative like TweetWall by Zappos displays tweets alongside product pictures. This feature adds a personal touch to the shopping experience and increases user engagement.

The campaign videos also have genuine customer stories to illustrate the dedication of the company to customer satisfaction.

American Express

It stands out in the online community through its Open Forum website. The sector experts contribute by giving valuable insights. The Open Forum invites guest authors from different industries to share their business expertise. So a wealth of content is generated there without requiring American Express to pay content creators.

There is also a hub for valuable online dialogue where registered users can share their thoughts, participate in discussions, and seek guidance from fellow business owners. 

Dove

The digital marketing initiatives by Dove have revolutionized beauty standards by challenging norms. Their ShowUs campaign is a prime example of commitment to inclusivity and empowerment.

They have collaborated with Getty Images and Girlgaze to make a collection of over 10,000 photos from 39 countries to expand the definition of beauty. It has provided media and marketers access to more diverse and inclusive representation.

The value of Dove has soared to $4.5 billion as a result of their commitment to challenging beauty norms and to meet the desires of their customers.

Starbucks

The Digital Flywheel strategy of Starbucks is a perfect example of how to integrate Artificial Intelligence and digital touchpoints to drive business success. It also shows how to maintain competition against digital native companies.

Their strategy revolves around four pillars: order, personalization, payment, and reward. All collectively play a role in boosting customer experience online and offline.

Starbucks also uses social media to share user generated content such as uploading photos of customers enjoying their coffee. Their Tweet a Coffee campaign also encouraged customers to participate by gifting coffee to their friends through Twitter.

Slack

Slack’s digital marketing strategy is the ideal example of word of mouth referrals and the right use of social media, mainly Twitter. There were almost 800 sign ups on the first day and now it has integrated with over 1000 platforms including ClickUp.

This helps in increasing traffic on the website and ensuring high visibility in search engine results.  Their strategy focuses on delivering high quality products over a multitude of features. The file sharing and search functions have also increased user experience.

The innovative pricing model of Slack offers feature rich plans for free and a fair pricing method for paid subscriptions. This has solidified its brand value and contributed to a user base of 3 million paid users out of 7 million daily active users.

Final Thoughts

Scaling up business through digitalization requires a diverse approach where different strategies and platforms are used for success. You need to set clear goals, effective change, cost, and time management to solve the complexities of scaling with new technologies. Businesses that adeptly integrate cloud technologies and automation in their digital strategy are positioned to thrive in today's technology driven era. 

If you are a startup looking for ways to scale up, you must continue learning and adapting to the innovations to find a way to successfully shape a promising digitally empowered future.

ARTICLE #50

How to Scale Up Business Through Digitalization?

Digitalization on Business

Automation

Digital Transformation

Digital Marketing

Scalability

CRM Systems

Written by:

8 min read

Updated on: July 9th, 2024

Toni Hukkanen

Head of Design

Creative Direction, Brand Direction

With continuous advancement in technology, businesses are prioritizing digitalization to scale up businesses to reach their goals and attain success. This shift is more towards digital growth and investors who won't embrace it will be left behind. 

Today's entrepreneurs are more focused on scaling their businesses due to expenses associated with growth because accessible and affordable resources are crucial for success.

The digitalization has streamlined the operations and internal processes of businesses. With the digital presence it is easier for potential customers to find you and the internet has proven to be a valuable asset for growth. Keep reading to find out how you can scale your business and what benefits it can offer you.

The digitalization has streamlined the operations and internal processes of businesses. With the digital presence it is easier for potential customers to find you and the internet has proven to be a valuable asset for growth. Keep reading to find out how you can scale your business and what benefits it can offer you.

From Startup to Mature Corporation

What does it mean to scale up a business?

A scale up is an important phase in the growth of a company transitioning from the initial startup to a more mature operation. Though startups are focused on innovation and finding their niche in the market, scaleups have to evolve into firm businesses that can fulfill their promises to make a significant impact. There are both opportunities and challenges in this transformation. The long-term success depends on how this transition is managed in the company.

The Organization for Economic Cooperation And Development (OECD) report says, a scale up company is based on annual growth that must exceed 20% over a period of at least three years. It must have a starting workforce of 10 or more employees.

Other factors like job creation, market impact, operational efficiency, and innovation are also part of it. At the scale up stage, a company establishes its product market fit, validates its business model, and prepares to accelerate its growth trajectory in terms of market expansion, team scaling, and revenue generation. So, at this stage, there is more focus on scalability and seizing opportunities for rapid growth.

Meet customer demand, Increase efficiency

What are the benefits of scaling up business through digitalization?

Businesses need to scale up digitally if they want to expand and increase their visibility in the modern competitive world. These businesses can reach their sales targets and achieve growth, using the right strategies and tools. A company may not meet its full potential or even fail altogether without scaling.

Meet customer demand

When scaling, the primary objective should be to meet customer demand to cultivate a positive reputation, and drive increased sales and profitability. It is important to scale in a proper way without compromising the quality as rapid scaling can lead to errors, potential damage to brand image, and dissatisfied customers.

Improve efficiency of business

Scaling up can significantly enhance the efficiency of a business by optimizing processes and incorporating new technologies. This effort results in cost savings, improved performance, and heightened productivity.

With the help of digitalization, task automation and process acceleration have become possible. For example, Robotic Process Automation can outperform humans in several tasks to deliver faster and more accurate results.

Maintain good relationships with investors and partners

For better growth, it is great to have additional financial backing. If you build positive relationships with investors and partners they can help you scale up your business. As a result, it can enhance existing partnerships and customer relationships.

With digital transformation, you can also improve your products and services. For example, if you integrate Artificial Intelligence AI and Machine Learning, you can boost product functionality and customization for higher customer satisfaction.

Perform better than competitors 

In this rapidly growing digital world, if a company fails to expand it will fall behind. You can increase the competitiveness of your business by digitalization. With the help of these technologies, your company can enhance its agility and responsiveness.

For example, if you will implement cloud computing solutions you will have more scalable and flexible operations. For valuable insights to make decisions, data analytics tools will prove helpful for your business.

Appealing cost-benefit ratio

Using technology, you can expand your company, minimize errors, and uncover profitable opportunities from your data. This appealing cost benefit ratio will enhance your Return on Investment (ROI) to make expenses more reasonable.

How to scale up business through digitalization?

Scaling involves the growth of your business through increased sales and expansion into new markets. But it is not that simple. You will need careful planning and strategy to achieve growth.

Plan a digital strategy

Digital strategies rely on monthly plans with short and long term goals including actionable tasks and scalable enterprises. All business plans will integrate digital methods to advance the business.

The primary objective of digital strategy is to use technology to increase business efficiency by developing new products or refining existing processes. You will need to consider factors like customer insights, data analysis, product strategy, and market trends to formulate a digital strategy.

With proper market planning, you can easily identify opportunities and challenges in the competitive business world. You can make informed decisions by using analysis and data science to get insights into market trends, operational performance, and customer preferences.

Promote business through Digital Marketing

The main goal of marketing has always been to connect with the target audience at the right place and time. It has shifted with the rise of digital platforms while impacting both businesses and traditional marketers.

As customers and clients have improved their competency in digital tools, businesses are also trying to adopt modern marketing strategies to stay relevant.

Modern marketing involves starting campaigns suitable for digital channels like social media, search engines, websites, email, mobile apps and more. So, it is crucial to use these platforms for promoting brands in an effective way and connecting them with the target audience.

Website

A website is a tool for businesses that aim to expand their reach and boost their presence. In the modern digital world, people rely on the internet for several purposes. They must have a professional website for both small and large businesses.

When  designing a website focus on User Interface and User Experience. The UI design helps in ensuring effective communication between the user and the website program, and application. While UX comprises every interaction the user has with the site.

  • It can enhance brand credibility and help in creating brand awareness.

  • An optimized website can drive organic traffic through search engines.

  • With a strong online presence, businesses can be identified internationally.

  • It outperforms competitors on a large scale to showcase products and services.

So, a website prioritizes user experience in its design to ensure users can easily navigate the site, get the information they search for, and perform their desired actions.

Email Marketing

Get a better email tool to step up in email marketing. The first step is to examine the buying patterns of your customers and determine how you can develop your email marketing initiatives. Create email campaigns to boost sales rates. Use data on purchases and product interests to write personalized emails that resonate with your target audience.

Social Media Marketing

You should not limit your presence to websites only but social media platforms are also a great way to understand the thoughts of your customers about your business. You can use Snapchat, Twitter, Facebook, and Instagram for promotion, giveaways and advertising.

You can attract customers using social media and build loyalty, gather feedback, and analyze insights through analytics. When you network with customers and advertise, you increase operations and monitor competitors in an effective way.

Optimize customer experience

It is crucial for businesses to improve customer experience. The digitalized strategies help achieve it while enhancing internal operations. According to the Global Customer Experience Benchmark Report, prioritizing customer experience yields significant benefits, with 84% of companies reporting revenue increases. While 39% of CEOs admit that customer experience is the most effective way to gain a competitive edge.

So, you should understand the buying behavior, gather feedback, and predict future preferences. Your business will refine its strategies if you create a roadmap based on customer insights.

Rely on technology that can accelerate ROI

When scaling up, small organizations often consider building their own tools to save costs. But it leads to more resource consumption, poor user experience, and distraction from core missions.

It is always better to partner with the right vendor. Before you start research, define the scope of your project to address critical business needs with measurable ROI. 

For external validation, you can get help from analysts and peer reviews to simplify the vendor selection process.

Display brand influence by digital branding

Digital branding goes beyond promoting the benefits of the product, it mainly focuses on displaying the overall influence of your brand. It creates a clear connection between the values and culture of your brand along the product.

This gives your company a distinct identity making it more than just an advertisement. Customers start to connect emotionally with your brand which increases their willingness to engage with the message.

Optimize through automation 

Automation is another important aspect that plays a role in scaling up a business through digitalization. It streamlines operations, optimizes resource allocation, and reduces manual work.

If you are constantly tied up with work and need to be available at all hours, automation can completely revolutionize your work strategy.

The repetitive and time consuming tasks can be handled without constant human oversight to save time and minimize errors. It also frees up employees to focus on high value tasks that require creativity and critical thinking.

Success Results for Brand

Scale up business through digitalization example

If you want to find out about some of the famous brands that have scaled up their businesses through digitalization and campaigns, we have compiled a list for you to get ideas. These brands create great experiences and content that has survived the intense competition.

Zappos

This is America's largest online store well known for its exceptional digital marketing campaigns. Zappos has proactive engagement on Twitter where it monitors mentions with the help of streaming API to respond to customer questions, conversations, and comments.

An innovative initiative like TweetWall by Zappos displays tweets alongside product pictures. This feature adds a personal touch to the shopping experience and increases user engagement.

The campaign videos also have genuine customer stories to illustrate the dedication of the company to customer satisfaction.

American Express

It stands out in the online community through its Open Forum website. The sector experts contribute by giving valuable insights. The Open Forum invites guest authors from different industries to share their business expertise. So a wealth of content is generated there without requiring American Express to pay content creators.

There is also a hub for valuable online dialogue where registered users can share their thoughts, participate in discussions, and seek guidance from fellow business owners. 

Dove

The digital marketing initiatives by Dove have revolutionized beauty standards by challenging norms. Their ShowUs campaign is a prime example of commitment to inclusivity and empowerment.

They have collaborated with Getty Images and Girlgaze to make a collection of over 10,000 photos from 39 countries to expand the definition of beauty. It has provided media and marketers access to more diverse and inclusive representation.

The value of Dove has soared to $4.5 billion as a result of their commitment to challenging beauty norms and to meet the desires of their customers.

Starbucks

The Digital Flywheel strategy of Starbucks is a perfect example of how to integrate Artificial Intelligence and digital touchpoints to drive business success. It also shows how to maintain competition against digital native companies.

Their strategy revolves around four pillars: order, personalization, payment, and reward. All collectively play a role in boosting customer experience online and offline.

Starbucks also uses social media to share user generated content such as uploading photos of customers enjoying their coffee. Their Tweet a Coffee campaign also encouraged customers to participate by gifting coffee to their friends through Twitter.

Slack

Slack’s digital marketing strategy is the ideal example of word of mouth referrals and the right use of social media, mainly Twitter. There were almost 800 sign ups on the first day and now it has integrated with over 1000 platforms including ClickUp.

This helps in increasing traffic on the website and ensuring high visibility in search engine results.  Their strategy focuses on delivering high quality products over a multitude of features. The file sharing and search functions have also increased user experience.

The innovative pricing model of Slack offers feature rich plans for free and a fair pricing method for paid subscriptions. This has solidified its brand value and contributed to a user base of 3 million paid users out of 7 million daily active users.

Final Thoughts

Scaling up business through digitalization requires a diverse approach where different strategies and platforms are used for success. You need to set clear goals, effective change, cost, and time management to solve the complexities of scaling with new technologies. Businesses that adeptly integrate cloud technologies and automation in their digital strategy are positioned to thrive in today's technology driven era. 

If you are a startup looking for ways to scale up, you must continue learning and adapting to the innovations to find a way to successfully shape a promising digitally empowered future.

ARTICLE #50

How to Scale Up Business Through Digitalization?

Digitalization on Business

Automation

Digital Transformation

Digital Marketing

Scalability

CRM Systems

Written by:

8 min read

Updated on: July 9th, 2024

Toni Hukkanen

Head of Design

Creative Direction, Brand Direction

With continuous advancement in technology, businesses are prioritizing digitalization to scale up businesses to reach their goals and attain success. This shift is more towards digital growth and investors who won't embrace it will be left behind. 

Today's entrepreneurs are more focused on scaling their businesses due to expenses associated with growth because accessible and affordable resources are crucial for success.

The digitalization has streamlined the operations and internal processes of businesses. With the digital presence it is easier for potential customers to find you and the internet has proven to be a valuable asset for growth. Keep reading to find out how you can scale your business and what benefits it can offer you.

The digitalization has streamlined the operations and internal processes of businesses. With the digital presence it is easier for potential customers to find you and the internet has proven to be a valuable asset for growth. Keep reading to find out how you can scale your business and what benefits it can offer you.

From Startup to Mature Corporation

What does it mean to scale up a business?

A scale up is an important phase in the growth of a company transitioning from the initial startup to a more mature operation. Though startups are focused on innovation and finding their niche in the market, scaleups have to evolve into firm businesses that can fulfill their promises to make a significant impact. There are both opportunities and challenges in this transformation. The long-term success depends on how this transition is managed in the company.

The Organization for Economic Cooperation And Development (OECD) report says, a scale up company is based on annual growth that must exceed 20% over a period of at least three years. It must have a starting workforce of 10 or more employees.

Other factors like job creation, market impact, operational efficiency, and innovation are also part of it. At the scale up stage, a company establishes its product market fit, validates its business model, and prepares to accelerate its growth trajectory in terms of market expansion, team scaling, and revenue generation. So, at this stage, there is more focus on scalability and seizing opportunities for rapid growth.

Meet customer demand, Increase efficiency

What are the benefits of scaling up business through digitalization?

Businesses need to scale up digitally if they want to expand and increase their visibility in the modern competitive world. These businesses can reach their sales targets and achieve growth, using the right strategies and tools. A company may not meet its full potential or even fail altogether without scaling.

Meet customer demand

When scaling, the primary objective should be to meet customer demand to cultivate a positive reputation, and drive increased sales and profitability. It is important to scale in a proper way without compromising the quality as rapid scaling can lead to errors, potential damage to brand image, and dissatisfied customers.

Improve efficiency of business

Scaling up can significantly enhance the efficiency of a business by optimizing processes and incorporating new technologies. This effort results in cost savings, improved performance, and heightened productivity.

With the help of digitalization, task automation and process acceleration have become possible. For example, Robotic Process Automation can outperform humans in several tasks to deliver faster and more accurate results.

Maintain good relationships with investors and partners

For better growth, it is great to have additional financial backing. If you build positive relationships with investors and partners they can help you scale up your business. As a result, it can enhance existing partnerships and customer relationships.

With digital transformation, you can also improve your products and services. For example, if you integrate Artificial Intelligence AI and Machine Learning, you can boost product functionality and customization for higher customer satisfaction.

Perform better than competitors 

In this rapidly growing digital world, if a company fails to expand it will fall behind. You can increase the competitiveness of your business by digitalization. With the help of these technologies, your company can enhance its agility and responsiveness.

For example, if you will implement cloud computing solutions you will have more scalable and flexible operations. For valuable insights to make decisions, data analytics tools will prove helpful for your business.

Appealing cost-benefit ratio

Using technology, you can expand your company, minimize errors, and uncover profitable opportunities from your data. This appealing cost benefit ratio will enhance your Return on Investment (ROI) to make expenses more reasonable.

How to scale up business through digitalization?

Scaling involves the growth of your business through increased sales and expansion into new markets. But it is not that simple. You will need careful planning and strategy to achieve growth.

Plan a digital strategy

Digital strategies rely on monthly plans with short and long term goals including actionable tasks and scalable enterprises. All business plans will integrate digital methods to advance the business.

The primary objective of digital strategy is to use technology to increase business efficiency by developing new products or refining existing processes. You will need to consider factors like customer insights, data analysis, product strategy, and market trends to formulate a digital strategy.

With proper market planning, you can easily identify opportunities and challenges in the competitive business world. You can make informed decisions by using analysis and data science to get insights into market trends, operational performance, and customer preferences.

Promote business through Digital Marketing

The main goal of marketing has always been to connect with the target audience at the right place and time. It has shifted with the rise of digital platforms while impacting both businesses and traditional marketers.

As customers and clients have improved their competency in digital tools, businesses are also trying to adopt modern marketing strategies to stay relevant.

Modern marketing involves starting campaigns suitable for digital channels like social media, search engines, websites, email, mobile apps and more. So, it is crucial to use these platforms for promoting brands in an effective way and connecting them with the target audience.

Website

A website is a tool for businesses that aim to expand their reach and boost their presence. In the modern digital world, people rely on the internet for several purposes. They must have a professional website for both small and large businesses.

When  designing a website focus on User Interface and User Experience. The UI design helps in ensuring effective communication between the user and the website program, and application. While UX comprises every interaction the user has with the site.

  • It can enhance brand credibility and help in creating brand awareness.

  • An optimized website can drive organic traffic through search engines.

  • With a strong online presence, businesses can be identified internationally.

  • It outperforms competitors on a large scale to showcase products and services.

So, a website prioritizes user experience in its design to ensure users can easily navigate the site, get the information they search for, and perform their desired actions.

Email Marketing

Get a better email tool to step up in email marketing. The first step is to examine the buying patterns of your customers and determine how you can develop your email marketing initiatives. Create email campaigns to boost sales rates. Use data on purchases and product interests to write personalized emails that resonate with your target audience.

Social Media Marketing

You should not limit your presence to websites only but social media platforms are also a great way to understand the thoughts of your customers about your business. You can use Snapchat, Twitter, Facebook, and Instagram for promotion, giveaways and advertising.

You can attract customers using social media and build loyalty, gather feedback, and analyze insights through analytics. When you network with customers and advertise, you increase operations and monitor competitors in an effective way.

Optimize customer experience

It is crucial for businesses to improve customer experience. The digitalized strategies help achieve it while enhancing internal operations. According to the Global Customer Experience Benchmark Report, prioritizing customer experience yields significant benefits, with 84% of companies reporting revenue increases. While 39% of CEOs admit that customer experience is the most effective way to gain a competitive edge.

So, you should understand the buying behavior, gather feedback, and predict future preferences. Your business will refine its strategies if you create a roadmap based on customer insights.

Rely on technology that can accelerate ROI

When scaling up, small organizations often consider building their own tools to save costs. But it leads to more resource consumption, poor user experience, and distraction from core missions.

It is always better to partner with the right vendor. Before you start research, define the scope of your project to address critical business needs with measurable ROI. 

For external validation, you can get help from analysts and peer reviews to simplify the vendor selection process.

Display brand influence by digital branding

Digital branding goes beyond promoting the benefits of the product, it mainly focuses on displaying the overall influence of your brand. It creates a clear connection between the values and culture of your brand along the product.

This gives your company a distinct identity making it more than just an advertisement. Customers start to connect emotionally with your brand which increases their willingness to engage with the message.

Optimize through automation 

Automation is another important aspect that plays a role in scaling up a business through digitalization. It streamlines operations, optimizes resource allocation, and reduces manual work.

If you are constantly tied up with work and need to be available at all hours, automation can completely revolutionize your work strategy.

The repetitive and time consuming tasks can be handled without constant human oversight to save time and minimize errors. It also frees up employees to focus on high value tasks that require creativity and critical thinking.

Success Results for Brand

Scale up business through digitalization example

If you want to find out about some of the famous brands that have scaled up their businesses through digitalization and campaigns, we have compiled a list for you to get ideas. These brands create great experiences and content that has survived the intense competition.

Zappos

This is America's largest online store well known for its exceptional digital marketing campaigns. Zappos has proactive engagement on Twitter where it monitors mentions with the help of streaming API to respond to customer questions, conversations, and comments.

An innovative initiative like TweetWall by Zappos displays tweets alongside product pictures. This feature adds a personal touch to the shopping experience and increases user engagement.

The campaign videos also have genuine customer stories to illustrate the dedication of the company to customer satisfaction.

American Express

It stands out in the online community through its Open Forum website. The sector experts contribute by giving valuable insights. The Open Forum invites guest authors from different industries to share their business expertise. So a wealth of content is generated there without requiring American Express to pay content creators.

There is also a hub for valuable online dialogue where registered users can share their thoughts, participate in discussions, and seek guidance from fellow business owners. 

Dove

The digital marketing initiatives by Dove have revolutionized beauty standards by challenging norms. Their ShowUs campaign is a prime example of commitment to inclusivity and empowerment.

They have collaborated with Getty Images and Girlgaze to make a collection of over 10,000 photos from 39 countries to expand the definition of beauty. It has provided media and marketers access to more diverse and inclusive representation.

The value of Dove has soared to $4.5 billion as a result of their commitment to challenging beauty norms and to meet the desires of their customers.

Starbucks

The Digital Flywheel strategy of Starbucks is a perfect example of how to integrate Artificial Intelligence and digital touchpoints to drive business success. It also shows how to maintain competition against digital native companies.

Their strategy revolves around four pillars: order, personalization, payment, and reward. All collectively play a role in boosting customer experience online and offline.

Starbucks also uses social media to share user generated content such as uploading photos of customers enjoying their coffee. Their Tweet a Coffee campaign also encouraged customers to participate by gifting coffee to their friends through Twitter.

Slack

Slack’s digital marketing strategy is the ideal example of word of mouth referrals and the right use of social media, mainly Twitter. There were almost 800 sign ups on the first day and now it has integrated with over 1000 platforms including ClickUp.

This helps in increasing traffic on the website and ensuring high visibility in search engine results.  Their strategy focuses on delivering high quality products over a multitude of features. The file sharing and search functions have also increased user experience.

The innovative pricing model of Slack offers feature rich plans for free and a fair pricing method for paid subscriptions. This has solidified its brand value and contributed to a user base of 3 million paid users out of 7 million daily active users.

Final Thoughts

Scaling up business through digitalization requires a diverse approach where different strategies and platforms are used for success. You need to set clear goals, effective change, cost, and time management to solve the complexities of scaling with new technologies. Businesses that adeptly integrate cloud technologies and automation in their digital strategy are positioned to thrive in today's technology driven era. 

If you are a startup looking for ways to scale up, you must continue learning and adapting to the innovations to find a way to successfully shape a promising digitally empowered future.

ARTICLE #50

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