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ARTICLE #50
How to scale up business through digitalization?
Automation
Digital Transformation
Digital Marketing
Business Digitalization
CRM Systems
Automation
Digital Transformation
Digital Marketing
Business Digitalization
CRM Systems
Written by:
8 min read
Updated on: July 9, 2024
Toni Hukkanen
Head of Design
Creative Direction, Brand Direction
Toni Hukkanen
Head of Design
Creative Direction, Brand Direction
With tech racing forward, businesses are no longer dabbling in digital—they are diving in headfirst. Those that resist this new normal risk becoming footnotes in an era favoring fast adopters and agile innovators. Entrepreneurs, in particular, are tuning in to the power of digital transformation to scale up more efficiently. After all, you can’t grow if costs keep stacking up without a corresponding jump in revenue.
The beauty of going digital? It smooths out internal processes, cuts operational headaches, and makes it a whole lot easier for customers to discover your brand, especially in a time where the internet is a goldmine for growth opportunities. Let’s find out how you can ramp up your business ambitions through digital means and the payoffs that come with it. Think streamlined operations, bigger audiences, and even happier investors.
With tech racing forward, businesses are no longer dabbling in digital—they are diving in headfirst. Those that resist this new normal risk becoming footnotes in an era favoring fast adopters and agile innovators. Entrepreneurs, in particular, are tuning in to the power of digital transformation to scale up more efficiently. After all, you can’t grow if costs keep stacking up without a corresponding jump in revenue.
The beauty of going digital? It smooths out internal processes, cuts operational headaches, and makes it a whole lot easier for customers to discover your brand, especially in a time where the internet is a goldmine for growth opportunities. Let’s find out how you can ramp up your business ambitions through digital means and the payoffs that come with it. Think streamlined operations, bigger audiences, and even happier investors.
What does it mean to scale up a business?
What does it mean to scale up a business?
Consider your early startup life: it is all hectic, you have a minuscule team, and you are pursuing any idea that will get your product noticed. That is the "innovation and finding a niche" chapter. That is the “innovation and finding a niche” phase. Scaling up is the next chapter. You’ve validated your concept and proven there’s a market need. Now it’s about transforming that scrappy potential into a well-oiled operation capable of serious market impact. You’re not just chasing “a good product” anymore—you’re gearing up to fulfill bigger promises and achieve sustainable growth.
Startups grow on early wins and adaptability, but a scale-up needs more structure. Processes can’t be ad-hoc forever, and you can’t rely on the same 10 people to wear 20 hats each. As you move into the scale-up phase, consistency and repeatability become the name of the game. This shift opens doors to new markets, bigger teams, and larger revenue goals—but also piles on challenges if you’re not prepared.
The OECD: Growth by the numbers
According to the Organization for Economic Cooperation and Development (OECD), a scale-up is defined by maintaining at least 20% annual growth for a minimum of three years, starting with 10 or more employees. That might sound like a simple stat, but it captures a crucial turning point: you’re not just surviving each quarter, you’re systematically increasing headcount, revenue, or both. It’s not just about workforce expansion or top-line revenue growth. True scale-ups often boost job creation, disrupt markets with fresh ideas, and refine their internal operations. In short, the OECD numbers serve as a threshold, but the real mark of a scale-up is whether it can keep that momentum rolling year after year.
Opportunities and challenges in the scale-up phase
Opportunity: At this stage, you’ve likely nailed down product-market fit and proven your business model. That sets you up to extend into new geographies, roll out additional product lines, or attract key industry partnerships. Investors become more open to funneling capital your way because they see the evidence of fast, sustainable growth.
Challenge: The pace of scaling can test your systems and teams in ways you haven’t experienced before. Processes you used to wing—like customer onboarding or financial forecasting—need real structure now. If you ignore these operational demands, you risk growing pains that can derail momentum. There’s also the question of culture: how do you preserve your company’s founding spirit when the team jumps from 15 people to 150?
Consider your early startup life: it is all hectic, you have a minuscule team, and you are pursuing any idea that will get your product noticed. That is the "innovation and finding a niche" chapter. That is the “innovation and finding a niche” phase. Scaling up is the next chapter. You’ve validated your concept and proven there’s a market need. Now it’s about transforming that scrappy potential into a well-oiled operation capable of serious market impact. You’re not just chasing “a good product” anymore—you’re gearing up to fulfill bigger promises and achieve sustainable growth.
Startups grow on early wins and adaptability, but a scale-up needs more structure. Processes can’t be ad-hoc forever, and you can’t rely on the same 10 people to wear 20 hats each. As you move into the scale-up phase, consistency and repeatability become the name of the game. This shift opens doors to new markets, bigger teams, and larger revenue goals—but also piles on challenges if you’re not prepared.
The OECD: Growth by the numbers
According to the Organization for Economic Cooperation and Development (OECD), a scale-up is defined by maintaining at least 20% annual growth for a minimum of three years, starting with 10 or more employees. That might sound like a simple stat, but it captures a crucial turning point: you’re not just surviving each quarter, you’re systematically increasing headcount, revenue, or both. It’s not just about workforce expansion or top-line revenue growth. True scale-ups often boost job creation, disrupt markets with fresh ideas, and refine their internal operations. In short, the OECD numbers serve as a threshold, but the real mark of a scale-up is whether it can keep that momentum rolling year after year.
Opportunities and challenges in the scale-up phase
Opportunity: At this stage, you’ve likely nailed down product-market fit and proven your business model. That sets you up to extend into new geographies, roll out additional product lines, or attract key industry partnerships. Investors become more open to funneling capital your way because they see the evidence of fast, sustainable growth.
Challenge: The pace of scaling can test your systems and teams in ways you haven’t experienced before. Processes you used to wing—like customer onboarding or financial forecasting—need real structure now. If you ignore these operational demands, you risk growing pains that can derail momentum. There’s also the question of culture: how do you preserve your company’s founding spirit when the team jumps from 15 people to 150?
What are the benefits of scaling up business through digitalization?
Scaling up today is frequently the distinction between expanding and being overlooked. Digitalisation helps businesses broaden their reach, satisfy customer demands, and stay agile against rising competition. Below are some major perks that come from mixing digital tools with a well-thought-out scaling strategy.
Meet customer demand
Nobody desires to be remembered as the business that cannot meet orders or requests. Scaling efficiently entails that you can accommodate more of everything, including customers, sales, and brand contact, without losing quality. Go overboard too fast, and you risk burning out your team or wrecking your customer experience with sloppy execution. But done at the right pace, scaling meets rising demand, builds a solid reputation, and boosts sales. It matters because of:
Reputation: Customers notice if you can’t deliver on promises. Seamless scaling helps maintain that oh-so-valuable trust.
Sales: More bandwidth equals more inventory, faster service, and—ultimately—higher revenue.
Rapid scaling must be balanced with quality checks. Growing too fast can lead to product flaws or service delays, which can undermine all the work you’ve put in to attract new customers.
Improve the efficiency of the business
Scaling is everything about smarter work. Through digitalization of processes, like task automation, deep analytics, or Robotic Process Automation, you minimise manual efforts, decrease errors, and accelerate workflows.
Cost savings: Free up your human assets from mundane routines and enable them to handle more useful or strategic tasks.
Performance boost: Faster error-free processes equate to reduced downtime and bottlenecks, so your team can concentrate on high-impact decisions.
Even small tweaks, for example, automating the generation of invoices or using data analysis to predict customer demand, can generate real improvements. Don't underrate little optimisations that, added together, significantly enhance operational brawn.
Maintain good relationships with investors and partners
When you scale, you often need more financial backup—angel investors, venture capitalists, maybe new partners. Showing that you’re serious about growth (and have the digital roadmap to back it up) can attract the right kind of people willing to invest or collaborate.
Investor confidence: Digital transformation signals to stakeholders that you’re forward-thinking, data-driven, and efficient—traits that keep them excited about your future.
Improved products: With extra funds or partnerships, you can enhance your offerings, integrating new tech like AI or machine learning for better user experiences.
Think about how “cool factor” can play a role. Investors often bet on visionary companies. Show how your digital approach can lead to market dominance, and you’ll pique their interest more than a business just “doing things the old-fashioned way.”
Perform better than competitors
If you are not scaling, your rivals likely are—and in a fast-moving digital world, the difference shows. Embracing new tech like cloud computing for flexible operations or data analytics for quick decision-making lets you pivot rapidly when market conditions change.
Agility: React faster to trends, adapt quickly to supply chain hiccups, and roll out new offers sooner.
Customer satisfaction: Real-time data lets you see when a competitor’s sale event might be luring your prospects away, so you can respond in kind.
Standing still is a surefire way to get left behind. Even if your products or services are top-notch, a competitor’s more streamlined or data-driven approach can woo customers away.
Appealing cost-benefit ratio
Scaling typically conjures visions of huge costs, but with the right digital tools, the math can actually lean in your favour. Automated systems and data-driven insights minimize risk and human error while identifying untapped revenue streams.
ROI: With a well-structured digital strategy, the gains often outweigh the expenses, making your budget expansions easier to justify.
Reduced errors: Tech-driven processes are less prone to slip-ups, which can save a ton in rework and customer appeasement.
Smart growth is about reaping the biggest bang for your buck. Consider how e-commerce solutions or remote work setups might reduce overhead. With fewer staff needed on-site, you can reinvest those savings into better marketing or R&D.
Scaling up today is frequently the distinction between expanding and being overlooked. Digitalisation helps businesses broaden their reach, satisfy customer demands, and stay agile against rising competition. Below are some major perks that come from mixing digital tools with a well-thought-out scaling strategy.
Meet customer demand
Nobody desires to be remembered as the business that cannot meet orders or requests. Scaling efficiently entails that you can accommodate more of everything, including customers, sales, and brand contact, without losing quality. Go overboard too fast, and you risk burning out your team or wrecking your customer experience with sloppy execution. But done at the right pace, scaling meets rising demand, builds a solid reputation, and boosts sales. It matters because of:
Reputation: Customers notice if you can’t deliver on promises. Seamless scaling helps maintain that oh-so-valuable trust.
Sales: More bandwidth equals more inventory, faster service, and—ultimately—higher revenue.
Rapid scaling must be balanced with quality checks. Growing too fast can lead to product flaws or service delays, which can undermine all the work you’ve put in to attract new customers.
Improve the efficiency of the business
Scaling is everything about smarter work. Through digitalization of processes, like task automation, deep analytics, or Robotic Process Automation, you minimise manual efforts, decrease errors, and accelerate workflows.
Cost savings: Free up your human assets from mundane routines and enable them to handle more useful or strategic tasks.
Performance boost: Faster error-free processes equate to reduced downtime and bottlenecks, so your team can concentrate on high-impact decisions.
Even small tweaks, for example, automating the generation of invoices or using data analysis to predict customer demand, can generate real improvements. Don't underrate little optimisations that, added together, significantly enhance operational brawn.
Maintain good relationships with investors and partners
When you scale, you often need more financial backup—angel investors, venture capitalists, maybe new partners. Showing that you’re serious about growth (and have the digital roadmap to back it up) can attract the right kind of people willing to invest or collaborate.
Investor confidence: Digital transformation signals to stakeholders that you’re forward-thinking, data-driven, and efficient—traits that keep them excited about your future.
Improved products: With extra funds or partnerships, you can enhance your offerings, integrating new tech like AI or machine learning for better user experiences.
Think about how “cool factor” can play a role. Investors often bet on visionary companies. Show how your digital approach can lead to market dominance, and you’ll pique their interest more than a business just “doing things the old-fashioned way.”
Perform better than competitors
If you are not scaling, your rivals likely are—and in a fast-moving digital world, the difference shows. Embracing new tech like cloud computing for flexible operations or data analytics for quick decision-making lets you pivot rapidly when market conditions change.
Agility: React faster to trends, adapt quickly to supply chain hiccups, and roll out new offers sooner.
Customer satisfaction: Real-time data lets you see when a competitor’s sale event might be luring your prospects away, so you can respond in kind.
Standing still is a surefire way to get left behind. Even if your products or services are top-notch, a competitor’s more streamlined or data-driven approach can woo customers away.
Appealing cost-benefit ratio
Scaling typically conjures visions of huge costs, but with the right digital tools, the math can actually lean in your favour. Automated systems and data-driven insights minimize risk and human error while identifying untapped revenue streams.
ROI: With a well-structured digital strategy, the gains often outweigh the expenses, making your budget expansions easier to justify.
Reduced errors: Tech-driven processes are less prone to slip-ups, which can save a ton in rework and customer appeasement.
Smart growth is about reaping the biggest bang for your buck. Consider how e-commerce solutions or remote work setups might reduce overhead. With fewer staff needed on-site, you can reinvest those savings into better marketing or R&D.
How to scale up business through digitalization?
Growing a business in today’s online-driven world can feel overwhelming, yet digitalization offers you a turbo-boost to handle bigger sales, broader markets, and higher visibility without driving yourself (or your budget) into the ground. Below is a step-by-step guide to help you scale through digital means.
1. Plan a digital strategy
A digital strategy is your roadmap for integrating technology into every business function. By focusing on monthly and quarterly goals, you can test small initiatives, refine what works, and scale them gradually.
Customer insights: Tools like analytics and user feedback reveal hidden needs and market gaps.
Data analysis: Solid data helps you make informed moves, whether you’re revamping a product or targeting a new market segment.
Market trends: Keep an eye on emerging platforms or tech shifts, so you can pivot (or pounce) early.
Skip the guesswork. The more you let data guide your decisions, like which products to promote or which geographies to prioritise, the faster and more confidently you can grow.
2. Promote business through digital marketing
The days of purely traditional advertising are fading. Your potential customers are online on social media, browsing websites, and reading email newsletters, so you need to be there, too. Digital marketing channels let you connect with audiences that old-school ads might never reach. Common approaches include:
Social Media Ads: No matter which platform you choose among Facebook, Instagram, or LinkedIn, well-targeted campaigns can quickly raise brand awareness.
SEO: Appear on page one of Google searches and watch organic traffic blossom.
Email Marketing: Nurture relationships with existing fans or newly acquired leads through targeted campaigns.
Instead of throwing money at every digital channel, start small. Experiment with one or two high-potential channels, gather performance data, and adjust your strategy as you discover what truly resonates with your audience.
Website
Your website is your digital headquarters, whether you’re a startup or a multinational. It’s where many customers form their first impression—so investing in user-friendly design and a clear brand message can pay off big. It helps in the following ways:
Enhanced credibility: A clean, modern site makes you look legit.
Organic traffic: With SEO, your site can pull in visitors from around the globe—no hefty ad spend required.
24/7 presence: Buyers can discover your products at any time, eliminating time-zone or scheduling constraints.
A good website puts emphasis on UX and UI to enable visitors to easily locate what they are seeking, such as product information or a contact form. Proper design also reduces bounce rates, which translates into fewer potential customers falling through the cracks.
Email Marketing
Email is old hat, but it remains one of the highest return on investment (ROI) digital marketing channels. Collecting email addresses (signup forms, lead magnets, etc.) gives you a direct link to individuals already engaged with what you're working on. That equates to more focused campaigns, better chances of conversion, and less thrown-away budget.
Segment your list: Send different messages to new leads and existing customers.
Personalise: Use past purchases or past browsing history.
Monitor metrics: Keep track of open rates, click-throughs, and unsubscribes to gauge campaign success.
Content is king when it comes to email marketing. Even a well-segmented list will not respond if your messages are dull or irrelevant. Make your emails short, visually appealing, and action-oriented for best results.
Social Media Marketing
Social channels are a goldmine for brand awareness, customer engagement, and real-time feedback. It’s a space where you can run giveaways, post user-generated content, or simply chat with your followers about what they want from you next.
Listen more: Polls, Q&As, and comment threads let you see exactly what people think.
Experiment with formats: Livestreams, reels, stories—each can appeal to different demographic slices.
Gauge sentiment: Use built-in analytics to see if your outreach is striking a chord or just floating by unseen.
Don’t spread yourself too thin. Pick the 1–2 platforms where your audience hangs out most, and concentrate on building a genuine presence rather than just spamming every social network under the sun.
3. Optimise customer experience
A frictionless customer experience (CX) can do more than boost loyalty—it can directly increase your revenue. According to some studies, 84% of companies see significant revenue increases once they dial in their CX strategies.
Gather feedback: Surveys, user interviews, and data analytics highlight pain points you might never notice otherwise.
Refine the buying journey: Look for spots where customers bail out—like a complicated checkout flow—and fix them ASAP.
Predict preferences: Tools like predictive analytics can forecast trends or product demands, letting you plan inventory or next month’s marketing push.
Consistency across your website, social media, email, and any other channels fosters trust. If your brand tone on Twitter is friendly but your website is cluttered and impersonal, that’s a recipe for confusion. Keep it aligned.
4. Rely on technology that can accelerate ROI
When your goal is scaling, building every tool from scratch might sound cost-effective, but it often backfires. Let proven vendors handle specialised tasks (like analytics or CRM) so your team can focus on innovation and strategy.
Define the scope: What problems are you trying to solve, and which metrics matter (like ROI, user adoption, etc.)?
Check peer reviews: Real-world feedback from other businesses can save you from adopting clunky, overhyped tech.
Request demos or trials: Don’t rely on marketing fluff. Test the product in a realistic setting.
Having a suite of best-in-class tools not only boosts efficiency but also signals to investors or partners that you’re serious about future-proofing your operation. Half-baked software solutions can drain resources and frustrate your staff.
5. Display brand influence by digital branding
Digital branding helps you step beyond mere product promotion to showing what values and culture your company stands for. Here are ways to strengthen digital branding:
Consistent visuals: Unified color schemes and logos across website, social posts, and ads.
Storytelling: People relate to stories, not just product specs.
Community engagement: Encourage user-generated content or run interactive campaigns.
Creating a brand identity isn’t a one-and-done effort. Continually refine it based on feedback and market shifts. Think of brand-building as an ongoing conversation, not a press release.
6. Optimise through automation
When you are scaling, repetitive tasks like data entry, invoicing, or email follow-ups can become massive time-sinks. Automation helps you free up people for higher-value work like strategy and innovation, instead of drowning them in admin tasks. Where to automate:
Sales and marketing: Automated lead nurturing emails or pipeline updates.
Customer support: Chatbots for basic inquiries, allowing human reps to tackle complex issues.
Operations: Inventory management systems that reorder supplies when stock gets low.
Automation doesn’t equal laziness. It’s about streamlining your day-to-day so your team can zero in on creative problem-solving or forging new partnerships. Done right, it can be a game-changer for scaling.
Growing a business in today’s online-driven world can feel overwhelming, yet digitalization offers you a turbo-boost to handle bigger sales, broader markets, and higher visibility without driving yourself (or your budget) into the ground. Below is a step-by-step guide to help you scale through digital means.
1. Plan a digital strategy
A digital strategy is your roadmap for integrating technology into every business function. By focusing on monthly and quarterly goals, you can test small initiatives, refine what works, and scale them gradually.
Customer insights: Tools like analytics and user feedback reveal hidden needs and market gaps.
Data analysis: Solid data helps you make informed moves, whether you’re revamping a product or targeting a new market segment.
Market trends: Keep an eye on emerging platforms or tech shifts, so you can pivot (or pounce) early.
Skip the guesswork. The more you let data guide your decisions, like which products to promote or which geographies to prioritise, the faster and more confidently you can grow.
2. Promote business through digital marketing
The days of purely traditional advertising are fading. Your potential customers are online on social media, browsing websites, and reading email newsletters, so you need to be there, too. Digital marketing channels let you connect with audiences that old-school ads might never reach. Common approaches include:
Social Media Ads: No matter which platform you choose among Facebook, Instagram, or LinkedIn, well-targeted campaigns can quickly raise brand awareness.
SEO: Appear on page one of Google searches and watch organic traffic blossom.
Email Marketing: Nurture relationships with existing fans or newly acquired leads through targeted campaigns.
Instead of throwing money at every digital channel, start small. Experiment with one or two high-potential channels, gather performance data, and adjust your strategy as you discover what truly resonates with your audience.
Website
Your website is your digital headquarters, whether you’re a startup or a multinational. It’s where many customers form their first impression—so investing in user-friendly design and a clear brand message can pay off big. It helps in the following ways:
Enhanced credibility: A clean, modern site makes you look legit.
Organic traffic: With SEO, your site can pull in visitors from around the globe—no hefty ad spend required.
24/7 presence: Buyers can discover your products at any time, eliminating time-zone or scheduling constraints.
A good website puts emphasis on UX and UI to enable visitors to easily locate what they are seeking, such as product information or a contact form. Proper design also reduces bounce rates, which translates into fewer potential customers falling through the cracks.
Email Marketing
Email is old hat, but it remains one of the highest return on investment (ROI) digital marketing channels. Collecting email addresses (signup forms, lead magnets, etc.) gives you a direct link to individuals already engaged with what you're working on. That equates to more focused campaigns, better chances of conversion, and less thrown-away budget.
Segment your list: Send different messages to new leads and existing customers.
Personalise: Use past purchases or past browsing history.
Monitor metrics: Keep track of open rates, click-throughs, and unsubscribes to gauge campaign success.
Content is king when it comes to email marketing. Even a well-segmented list will not respond if your messages are dull or irrelevant. Make your emails short, visually appealing, and action-oriented for best results.
Social Media Marketing
Social channels are a goldmine for brand awareness, customer engagement, and real-time feedback. It’s a space where you can run giveaways, post user-generated content, or simply chat with your followers about what they want from you next.
Listen more: Polls, Q&As, and comment threads let you see exactly what people think.
Experiment with formats: Livestreams, reels, stories—each can appeal to different demographic slices.
Gauge sentiment: Use built-in analytics to see if your outreach is striking a chord or just floating by unseen.
Don’t spread yourself too thin. Pick the 1–2 platforms where your audience hangs out most, and concentrate on building a genuine presence rather than just spamming every social network under the sun.
3. Optimise customer experience
A frictionless customer experience (CX) can do more than boost loyalty—it can directly increase your revenue. According to some studies, 84% of companies see significant revenue increases once they dial in their CX strategies.
Gather feedback: Surveys, user interviews, and data analytics highlight pain points you might never notice otherwise.
Refine the buying journey: Look for spots where customers bail out—like a complicated checkout flow—and fix them ASAP.
Predict preferences: Tools like predictive analytics can forecast trends or product demands, letting you plan inventory or next month’s marketing push.
Consistency across your website, social media, email, and any other channels fosters trust. If your brand tone on Twitter is friendly but your website is cluttered and impersonal, that’s a recipe for confusion. Keep it aligned.
4. Rely on technology that can accelerate ROI
When your goal is scaling, building every tool from scratch might sound cost-effective, but it often backfires. Let proven vendors handle specialised tasks (like analytics or CRM) so your team can focus on innovation and strategy.
Define the scope: What problems are you trying to solve, and which metrics matter (like ROI, user adoption, etc.)?
Check peer reviews: Real-world feedback from other businesses can save you from adopting clunky, overhyped tech.
Request demos or trials: Don’t rely on marketing fluff. Test the product in a realistic setting.
Having a suite of best-in-class tools not only boosts efficiency but also signals to investors or partners that you’re serious about future-proofing your operation. Half-baked software solutions can drain resources and frustrate your staff.
5. Display brand influence by digital branding
Digital branding helps you step beyond mere product promotion to showing what values and culture your company stands for. Here are ways to strengthen digital branding:
Consistent visuals: Unified color schemes and logos across website, social posts, and ads.
Storytelling: People relate to stories, not just product specs.
Community engagement: Encourage user-generated content or run interactive campaigns.
Creating a brand identity isn’t a one-and-done effort. Continually refine it based on feedback and market shifts. Think of brand-building as an ongoing conversation, not a press release.
6. Optimise through automation
When you are scaling, repetitive tasks like data entry, invoicing, or email follow-ups can become massive time-sinks. Automation helps you free up people for higher-value work like strategy and innovation, instead of drowning them in admin tasks. Where to automate:
Sales and marketing: Automated lead nurturing emails or pipeline updates.
Customer support: Chatbots for basic inquiries, allowing human reps to tackle complex issues.
Operations: Inventory management systems that reorder supplies when stock gets low.
Automation doesn’t equal laziness. It’s about streamlining your day-to-day so your team can zero in on creative problem-solving or forging new partnerships. Done right, it can be a game-changer for scaling.
Scale up business through digitalization example
Countless brands have ramped up their presence by getting creative and bold with tech. Below are a few standouts:
Zappos
A giant in online shoe and clothing retail, Zappos interacts with shoppers on Twitter, keeping quick response times with the help of streaming API. They also launched TweetWall, which pairs tweets with product images to add a personal feel. Their campaign videos share real customer stories, proving their dedication to user satisfaction.
American Express
American Express fosters community through its Open Forum website, inviting experts to offer business advice. Guest writers from multiple fields post articles, generating content at no extra cost to American Express. The site also lets users discuss ideas and connect with each other, creating a lively hub of tips and resources.
Dove
Dove took a bold step by challenging narrow beauty ideals in its promotional activities. The ShowUs initiative, in partnership with Getty Images and Girlgaze, features more than 10,000 photos from 39 countries. By adding broader representation, Dove’s brand worth climbed to $4.5 billion and sparked conversations about inclusive standards.
Starbucks
Starbucks uses digital tools throughout its operations. Its approach focuses on ordering, personal touches, payments, and rewards, improving both in-store and online interactions. On social media, the brand often features content made by fans—like customer snapshots. The Tweet a Coffee promotion encouraged people to send a drink to a friend through Twitter.
Slack
Slack caught fire thanks to word-of-mouth endorsements and a thoughtful social presence—especially on Twitter. On its first day, it recorded around 800 sign-ups. Today, Slack integrates with more than 1,000 platforms, such as ClickUp, heightening visibility and traffic. Its pricing model is transparent, combining a feature-packed free plan with flexible paid subscriptions. As a result, Slack boasts 7 million daily users, 3 millions of whom pay for the service.
Countless brands have ramped up their presence by getting creative and bold with tech. Below are a few standouts:
Zappos
A giant in online shoe and clothing retail, Zappos interacts with shoppers on Twitter, keeping quick response times with the help of streaming API. They also launched TweetWall, which pairs tweets with product images to add a personal feel. Their campaign videos share real customer stories, proving their dedication to user satisfaction.
American Express
American Express fosters community through its Open Forum website, inviting experts to offer business advice. Guest writers from multiple fields post articles, generating content at no extra cost to American Express. The site also lets users discuss ideas and connect with each other, creating a lively hub of tips and resources.
Dove
Dove took a bold step by challenging narrow beauty ideals in its promotional activities. The ShowUs initiative, in partnership with Getty Images and Girlgaze, features more than 10,000 photos from 39 countries. By adding broader representation, Dove’s brand worth climbed to $4.5 billion and sparked conversations about inclusive standards.
Starbucks
Starbucks uses digital tools throughout its operations. Its approach focuses on ordering, personal touches, payments, and rewards, improving both in-store and online interactions. On social media, the brand often features content made by fans—like customer snapshots. The Tweet a Coffee promotion encouraged people to send a drink to a friend through Twitter.
Slack
Slack caught fire thanks to word-of-mouth endorsements and a thoughtful social presence—especially on Twitter. On its first day, it recorded around 800 sign-ups. Today, Slack integrates with more than 1,000 platforms, such as ClickUp, heightening visibility and traffic. Its pricing model is transparent, combining a feature-packed free plan with flexible paid subscriptions. As a result, Slack boasts 7 million daily users, 3 millions of whom pay for the service.
Final Thoughts
Scaling a business through digital means involves careful steps, clear targets, and smooth adoption of modern tools. Companies that add cloud and automation to their strategy often pull ahead in today’s tech-savvy environment.
For startups craving serious growth, it pays to stay open to new breakthroughs and constantly learn. A clever digital plan paves the way to bigger achievements in a world that’s becoming more connected every day.
Scaling a business through digital means involves careful steps, clear targets, and smooth adoption of modern tools. Companies that add cloud and automation to their strategy often pull ahead in today’s tech-savvy environment.
For startups craving serious growth, it pays to stay open to new breakthroughs and constantly learn. A clever digital plan paves the way to bigger achievements in a world that’s becoming more connected every day.
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Work with us
Click to copy
work@for.co
- FOR® Brand. FOR® Future.
We’re remote-first — with strategic global hubs
Click to copy
Helsinki, FIN
info@for.fi
Click to copy
New York, NY
ny@for.co
Click to copy
Miami, FL
mia@for.co
Click to copy
Dubai, UAE
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