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DAM
Digital Asset Management
Brand Assets
Marketing Strategy
Brand Consistency
ARTICLE #90
Digital Asset Management: What is it and why do you need it?
DAM
Digital Asset Management
Brand Assets
Marketing Strategy
Brand Consistency
Written by:
5 min read
Updated on: August 19, 2024
Toni Hukkanen
Head of Design
Creative Direction, Brand Direction
Toni Hukkanen
Head of Design
Creative Direction, Brand Direction
Toni Hukkanen
Head of Design
Creative Direction, Brand Direction
Many companies spend thousands of dollars in a year to manage their digital assets. Take the example of Motorola in the mobile communications industry, where employees spent around 20 minutes just to locate, convert, and share each image they needed. Motorola implemented a digital asset management system to improve efficiency and cut costs. As a result, they saved $600,000 in headcount costs.
You can also save thousands of dollars and hours of manpower with a DAM system. A digital asset management solution is a software and systems solution that offers a systematic approach to store, organise, manage, retrieve, and distribute digital assets of an organisation in an effective way. Keep reading to find out how it works and how it can benefit your business.
Many companies spend thousands of dollars in a year to manage their digital assets. Take the example of Motorola in the mobile communications industry, where employees spent around 20 minutes just to locate, convert, and share each image they needed. Motorola implemented a digital asset management system to improve efficiency and cut costs. As a result, they saved $600,000 in headcount costs.
You can also save thousands of dollars and hours of manpower with a DAM system. A digital asset management solution is a software and systems solution that offers a systematic approach to store, organise, manage, retrieve, and distribute digital assets of an organisation in an effective way. Keep reading to find out how it works and how it can benefit your business.
Many companies spend thousands of dollars in a year to manage their digital assets. Take the example of Motorola in the mobile communications industry, where employees spent around 20 minutes just to locate, convert, and share each image they needed. Motorola implemented a digital asset management system to improve efficiency and cut costs. As a result, they saved $600,000 in headcount costs.
You can also save thousands of dollars and hours of manpower with a DAM system. A digital asset management solution is a software and systems solution that offers a systematic approach to store, organise, manage, retrieve, and distribute digital assets of an organisation in an effective way. Keep reading to find out how it works and how it can benefit your business.
What is digital asset management (DAM)?
What is digital asset management (DAM)?
What is digital asset management (DAM)?
DAM is a business process that involves organising, storing, and retrieving digital assets and managing their rights and permissions. These digital assets can be photos, videos, podcasts, animations, music, presentations, documents, logo files, fonts, graphics, and pitch desks.
DAM systems are centralised and provide controlled access to digital content libraries for clients, employees, contractors, and other stakeholders. Organisations that prefer secure, scalable, and feature-rich solutions prefer these systems.
Among popular DAM solutions, Frontify stands out as a simple and streamlined system that allows the centralisation and management of digital assets, collaboration on projects, and the creation of style guides. It makes the workflow smooth and ensures brand consistency across all channels.
DAM is a business process that involves organising, storing, and retrieving digital assets and managing their rights and permissions. These digital assets can be photos, videos, podcasts, animations, music, presentations, documents, logo files, fonts, graphics, and pitch desks.
DAM systems are centralised and provide controlled access to digital content libraries for clients, employees, contractors, and other stakeholders. Organisations that prefer secure, scalable, and feature-rich solutions prefer these systems.
Among popular DAM solutions, Frontify stands out as a simple and streamlined system that allows the centralisation and management of digital assets, collaboration on projects, and the creation of style guides. It makes the workflow smooth and ensures brand consistency across all channels.
DAM is a business process that involves organising, storing, and retrieving digital assets and managing their rights and permissions. These digital assets can be photos, videos, podcasts, animations, music, presentations, documents, logo files, fonts, graphics, and pitch desks.
DAM systems are centralised and provide controlled access to digital content libraries for clients, employees, contractors, and other stakeholders. Organisations that prefer secure, scalable, and feature-rich solutions prefer these systems.
Among popular DAM solutions, Frontify stands out as a simple and streamlined system that allows the centralisation and management of digital assets, collaboration on projects, and the creation of style guides. It makes the workflow smooth and ensures brand consistency across all channels.
How digital asset management software works
Digital asset management software is not simple to use; there are several steps involved.
Create the asset
The first step is to create the assets. Standardised templates and file formats prepare digital files to encode even before their creation, making it easy to search and retrieve documents.
Encode and index
Metadata allows the identification of digital content through attributes such as asset type (white paper), version (new), media type (video), and technology used (Photoshop) to make it simple to search assets.
With the help of these identifiers, an index is created to group assets with common tags to improve searchability. Indexing can further be used for rule-driven workflows to automate tasks and processes.
Workflows and version control
Version control automates workflows to ensure the most up-to-date asset is used within an existing workflow. Once the new workflows are established, the expiration date is set to ensure access to the most current version for review and use.
Governance through permissions
Governance through permission guarantees that only those with granted access can use the asset as it was assigned to them. This protects organisational assets from theft, erasure, or accidental corruption.
Internal audits
In the end, internal audits are performed to help businesses evaluate the effectiveness of digital asset management systems and find areas of improvement. The regulatory bodies audit a DAM solution to check whether the technology and processes of a company comply with regulations.
Digital asset management software is not simple to use; there are several steps involved.
Create the asset
The first step is to create the assets. Standardised templates and file formats prepare digital files to encode even before their creation, making it easy to search and retrieve documents.
Encode and index
Metadata allows the identification of digital content through attributes such as asset type (white paper), version (new), media type (video), and technology used (Photoshop) to make it simple to search assets.
With the help of these identifiers, an index is created to group assets with common tags to improve searchability. Indexing can further be used for rule-driven workflows to automate tasks and processes.
Workflows and version control
Version control automates workflows to ensure the most up-to-date asset is used within an existing workflow. Once the new workflows are established, the expiration date is set to ensure access to the most current version for review and use.
Governance through permissions
Governance through permission guarantees that only those with granted access can use the asset as it was assigned to them. This protects organisational assets from theft, erasure, or accidental corruption.
Internal audits
In the end, internal audits are performed to help businesses evaluate the effectiveness of digital asset management systems and find areas of improvement. The regulatory bodies audit a DAM solution to check whether the technology and processes of a company comply with regulations.
Digital asset management software is not simple to use; there are several steps involved.
Create the asset
The first step is to create the assets. Standardised templates and file formats prepare digital files to encode even before their creation, making it easy to search and retrieve documents.
Encode and index
Metadata allows the identification of digital content through attributes such as asset type (white paper), version (new), media type (video), and technology used (Photoshop) to make it simple to search assets.
With the help of these identifiers, an index is created to group assets with common tags to improve searchability. Indexing can further be used for rule-driven workflows to automate tasks and processes.
Workflows and version control
Version control automates workflows to ensure the most up-to-date asset is used within an existing workflow. Once the new workflows are established, the expiration date is set to ensure access to the most current version for review and use.
Governance through permissions
Governance through permission guarantees that only those with granted access can use the asset as it was assigned to them. This protects organisational assets from theft, erasure, or accidental corruption.
Internal audits
In the end, internal audits are performed to help businesses evaluate the effectiveness of digital asset management systems and find areas of improvement. The regulatory bodies audit a DAM solution to check whether the technology and processes of a company comply with regulations.
What are the benefits of digital asset management software?
Almost 51% of marketers waste time and money recreating unused or missing assets. But with the DAM system, brands can accelerate digital content to market, increase collaboration and production, upgrade content workflows, improve brand identity and equity, and a lot more.
Better organisation
DAM systems help store assets according to an intuitive hierarchy, which removes duplicate files and prevents data loss. Due to this advantage, heterogeneous teams can access all creative on brand-approved content.
Users can also access digital assets in the unified repository from any location. This makes collaboration easier, reduces back-and-forth communications, and increases productivity.
Rich Metadata
In digital asset management systems, metadata (description) is attached to each file to make it easy to search. By adding more keywords in the metadata, it can be easy to search. Descriptive metadata contains title, description, photographer name, and other content-related keywords.
Improves brand Consistency and Integrity
You can keep your visual identity and marketing assets updated and consistent by centralising content. This leads to uniform quality and styling and prevents the use of outdated or unapproved assets.
Implementing these strategies can strengthen, improve, and harmonise your brand image across multiple systems and agencies.
Research and Markets report shows that companies that prefer to maintain their brand consistency are worth 20% more than those that don't.
Increases efficiency and security
DAM systems maximise productivity and efficiency by saving time that design teams spend on searching or adjusting digital assets. This allows the teams to focus on creation tasks.
Employee collaborations also become smoother and faster when time-consuming and off-design requests are eliminated.
Sharing files like images and images through email can create security risks. But if you set up access permissions for assets in a DAM system, you can confidently control who can access files and how.
Provides Asset performance analytics
You can make informed decisions for campaigns with insights on file performance analytics. It also becomes possible for you to see which assets are most used across campaigns and which are performing better. Above all, you can use DAM tools to aggregate, compare, and interpret data from different sources.
Ensures scalability and collaboration
When businesses grow, the number and variety of media assets also increase. However, DAM systems can easily manage this expansion for two reasons: to handle a large volume of assets and users and to provide reliable uptime for the entire system.
In terms of collaboration, DAM systems boost team synergy to make file sharing, versioning, and feedback loops simple and efficient. A DAM system can centralise resources, eliminating the need to scavenge through countless folders. You can find a one-stop solution for all your digital files to make them accessible to all stakeholders and turbocharge workflows.
Rights management
DAM systems also have access control for specific permissions that allow only authorised users to manipulate and disseminate assets. With digital asset management software, you can set user agreements and track asset history to minimise the risk of misuse or copyright infringement. So, with all this, your team will enjoy access flexibility while you can remain confident about protecting rights.
Almost 51% of marketers waste time and money recreating unused or missing assets. But with the DAM system, brands can accelerate digital content to market, increase collaboration and production, upgrade content workflows, improve brand identity and equity, and a lot more.
Better organisation
DAM systems help store assets according to an intuitive hierarchy, which removes duplicate files and prevents data loss. Due to this advantage, heterogeneous teams can access all creative on brand-approved content.
Users can also access digital assets in the unified repository from any location. This makes collaboration easier, reduces back-and-forth communications, and increases productivity.
Rich Metadata
In digital asset management systems, metadata (description) is attached to each file to make it easy to search. By adding more keywords in the metadata, it can be easy to search. Descriptive metadata contains title, description, photographer name, and other content-related keywords.
Improves brand Consistency and Integrity
You can keep your visual identity and marketing assets updated and consistent by centralising content. This leads to uniform quality and styling and prevents the use of outdated or unapproved assets.
Implementing these strategies can strengthen, improve, and harmonise your brand image across multiple systems and agencies.
Research and Markets report shows that companies that prefer to maintain their brand consistency are worth 20% more than those that don't.
Increases efficiency and security
DAM systems maximise productivity and efficiency by saving time that design teams spend on searching or adjusting digital assets. This allows the teams to focus on creation tasks.
Employee collaborations also become smoother and faster when time-consuming and off-design requests are eliminated.
Sharing files like images and images through email can create security risks. But if you set up access permissions for assets in a DAM system, you can confidently control who can access files and how.
Provides Asset performance analytics
You can make informed decisions for campaigns with insights on file performance analytics. It also becomes possible for you to see which assets are most used across campaigns and which are performing better. Above all, you can use DAM tools to aggregate, compare, and interpret data from different sources.
Ensures scalability and collaboration
When businesses grow, the number and variety of media assets also increase. However, DAM systems can easily manage this expansion for two reasons: to handle a large volume of assets and users and to provide reliable uptime for the entire system.
In terms of collaboration, DAM systems boost team synergy to make file sharing, versioning, and feedback loops simple and efficient. A DAM system can centralise resources, eliminating the need to scavenge through countless folders. You can find a one-stop solution for all your digital files to make them accessible to all stakeholders and turbocharge workflows.
Rights management
DAM systems also have access control for specific permissions that allow only authorised users to manipulate and disseminate assets. With digital asset management software, you can set user agreements and track asset history to minimise the risk of misuse or copyright infringement. So, with all this, your team will enjoy access flexibility while you can remain confident about protecting rights.
Almost 51% of marketers waste time and money recreating unused or missing assets. But with the DAM system, brands can accelerate digital content to market, increase collaboration and production, upgrade content workflows, improve brand identity and equity, and a lot more.
Better organisation
DAM systems help store assets according to an intuitive hierarchy, which removes duplicate files and prevents data loss. Due to this advantage, heterogeneous teams can access all creative on brand-approved content.
Users can also access digital assets in the unified repository from any location. This makes collaboration easier, reduces back-and-forth communications, and increases productivity.
Rich Metadata
In digital asset management systems, metadata (description) is attached to each file to make it easy to search. By adding more keywords in the metadata, it can be easy to search. Descriptive metadata contains title, description, photographer name, and other content-related keywords.
Improves brand Consistency and Integrity
You can keep your visual identity and marketing assets updated and consistent by centralising content. This leads to uniform quality and styling and prevents the use of outdated or unapproved assets.
Implementing these strategies can strengthen, improve, and harmonise your brand image across multiple systems and agencies.
Research and Markets report shows that companies that prefer to maintain their brand consistency are worth 20% more than those that don't.
Increases efficiency and security
DAM systems maximise productivity and efficiency by saving time that design teams spend on searching or adjusting digital assets. This allows the teams to focus on creation tasks.
Employee collaborations also become smoother and faster when time-consuming and off-design requests are eliminated.
Sharing files like images and images through email can create security risks. But if you set up access permissions for assets in a DAM system, you can confidently control who can access files and how.
Provides Asset performance analytics
You can make informed decisions for campaigns with insights on file performance analytics. It also becomes possible for you to see which assets are most used across campaigns and which are performing better. Above all, you can use DAM tools to aggregate, compare, and interpret data from different sources.
Ensures scalability and collaboration
When businesses grow, the number and variety of media assets also increase. However, DAM systems can easily manage this expansion for two reasons: to handle a large volume of assets and users and to provide reliable uptime for the entire system.
In terms of collaboration, DAM systems boost team synergy to make file sharing, versioning, and feedback loops simple and efficient. A DAM system can centralise resources, eliminating the need to scavenge through countless folders. You can find a one-stop solution for all your digital files to make them accessible to all stakeholders and turbocharge workflows.
Rights management
DAM systems also have access control for specific permissions that allow only authorised users to manipulate and disseminate assets. With digital asset management software, you can set user agreements and track asset history to minimise the risk of misuse or copyright infringement. So, with all this, your team will enjoy access flexibility while you can remain confident about protecting rights.
How to choose a DAM Platform?
When looking at digital asset management platforms, you should evaluate whether the selected solutions provide capabilities to support both current and future needs. A successful DAM solution has the following capabilities.
Asset lifecycle management and role-based access controls
Choose a DAM solution that enables a company to manage its digital assets from idea to conception and throughout its lifecycles. It should also be capable of providing direct access rights management and permissions that a company needs to preserve the security and integrity of assets.
System integration
A digital asset management solution should also integrate with the solutions the company currently has in place. This includes asset creation and distribution, as well as systems the company plans to add in the future.
Flexible bidirectional capabilities
An agile DAM solution offers the flexibility to search for assets in any direction. With the help of bidirectional flexibility, you can search metadata like a brand name to find an asset or search for specific assets to find their metadata. This supports the search and repurposing of assets by other functional groups within your company.
Importing and exporting features
A digital asset management system should never create isolated data. Rather, it should have features to share digital assets, search results, and other data.
Reliable storage and transfer systems
You should choose a DAM solution with great care because it is as important as how and where you have stored the assets. You should also focus on its ability to share files and transfer assets wherever required.
Whether you choose on-premises software-defined storage or cloud-based storage, make sure it considers reliability, scalability, flexibility, performance, and recoverability to protect your assets.
Efficient file transfer processes
Select a DAM solution that ensures file transfer speed and efficiency, as this directly influences the speed of your business. The way these assets are shared and used, when and where required, will define the effectiveness of the selected solution.
When looking at digital asset management platforms, you should evaluate whether the selected solutions provide capabilities to support both current and future needs. A successful DAM solution has the following capabilities.
Asset lifecycle management and role-based access controls
Choose a DAM solution that enables a company to manage its digital assets from idea to conception and throughout its lifecycles. It should also be capable of providing direct access rights management and permissions that a company needs to preserve the security and integrity of assets.
System integration
A digital asset management solution should also integrate with the solutions the company currently has in place. This includes asset creation and distribution, as well as systems the company plans to add in the future.
Flexible bidirectional capabilities
An agile DAM solution offers the flexibility to search for assets in any direction. With the help of bidirectional flexibility, you can search metadata like a brand name to find an asset or search for specific assets to find their metadata. This supports the search and repurposing of assets by other functional groups within your company.
Importing and exporting features
A digital asset management system should never create isolated data. Rather, it should have features to share digital assets, search results, and other data.
Reliable storage and transfer systems
You should choose a DAM solution with great care because it is as important as how and where you have stored the assets. You should also focus on its ability to share files and transfer assets wherever required.
Whether you choose on-premises software-defined storage or cloud-based storage, make sure it considers reliability, scalability, flexibility, performance, and recoverability to protect your assets.
Efficient file transfer processes
Select a DAM solution that ensures file transfer speed and efficiency, as this directly influences the speed of your business. The way these assets are shared and used, when and where required, will define the effectiveness of the selected solution.
When looking at digital asset management platforms, you should evaluate whether the selected solutions provide capabilities to support both current and future needs. A successful DAM solution has the following capabilities.
Asset lifecycle management and role-based access controls
Choose a DAM solution that enables a company to manage its digital assets from idea to conception and throughout its lifecycles. It should also be capable of providing direct access rights management and permissions that a company needs to preserve the security and integrity of assets.
System integration
A digital asset management solution should also integrate with the solutions the company currently has in place. This includes asset creation and distribution, as well as systems the company plans to add in the future.
Flexible bidirectional capabilities
An agile DAM solution offers the flexibility to search for assets in any direction. With the help of bidirectional flexibility, you can search metadata like a brand name to find an asset or search for specific assets to find their metadata. This supports the search and repurposing of assets by other functional groups within your company.
Importing and exporting features
A digital asset management system should never create isolated data. Rather, it should have features to share digital assets, search results, and other data.
Reliable storage and transfer systems
You should choose a DAM solution with great care because it is as important as how and where you have stored the assets. You should also focus on its ability to share files and transfer assets wherever required.
Whether you choose on-premises software-defined storage or cloud-based storage, make sure it considers reliability, scalability, flexibility, performance, and recoverability to protect your assets.
Efficient file transfer processes
Select a DAM solution that ensures file transfer speed and efficiency, as this directly influences the speed of your business. The way these assets are shared and used, when and where required, will define the effectiveness of the selected solution.
How to implement a DAM system?
To implement a digital asset management system, you will need careful planning, coordination, and strategies for user adoption. Here is the step-by-step process for implementing a DAM system in your company.
Plan migration
Start with defining goals for implementation, creating a team, establishing a timeline, and setting clear expectations. Create a roadmap that covers data migration, metadata schema, system configuration, user training and change management. You should involve stakeholders and end users in the process to ensure their input is considered in goal setting.
Once done, migrate existing assets to the DAM system. For this purpose, create a migration plan, organise assets, validate metadata, and define naming conventions to maintain consistency.
Configuring metadata and taxonomy
You should also design a metadata taxonomy that aligns with your company's needs and asset management goals. To ensure a smooth transition, make sure an expert team oversees the data migration process. The team and the DAM system administrator should collaborate closely to reduce the risk of disruption and maintain data integrity during migration.
Train users
To streamline the implementation process, invest in user training to ensure the successful adoption and utilisation of the DAM system. Inform users about the benefits of DAM, provide hands-on training, and establish ongoing support channels to address user concerns and queries.
Test and refine
It is better to evaluate and monitor the performance of the DAM system against predefined metrics. Gather user feedback, find areas that need improvement, and implement important adjustments to increase the effectiveness of the DAM system.
To implement a digital asset management system, you will need careful planning, coordination, and strategies for user adoption. Here is the step-by-step process for implementing a DAM system in your company.
Plan migration
Start with defining goals for implementation, creating a team, establishing a timeline, and setting clear expectations. Create a roadmap that covers data migration, metadata schema, system configuration, user training and change management. You should involve stakeholders and end users in the process to ensure their input is considered in goal setting.
Once done, migrate existing assets to the DAM system. For this purpose, create a migration plan, organise assets, validate metadata, and define naming conventions to maintain consistency.
Configuring metadata and taxonomy
You should also design a metadata taxonomy that aligns with your company's needs and asset management goals. To ensure a smooth transition, make sure an expert team oversees the data migration process. The team and the DAM system administrator should collaborate closely to reduce the risk of disruption and maintain data integrity during migration.
Train users
To streamline the implementation process, invest in user training to ensure the successful adoption and utilisation of the DAM system. Inform users about the benefits of DAM, provide hands-on training, and establish ongoing support channels to address user concerns and queries.
Test and refine
It is better to evaluate and monitor the performance of the DAM system against predefined metrics. Gather user feedback, find areas that need improvement, and implement important adjustments to increase the effectiveness of the DAM system.
To implement a digital asset management system, you will need careful planning, coordination, and strategies for user adoption. Here is the step-by-step process for implementing a DAM system in your company.
Plan migration
Start with defining goals for implementation, creating a team, establishing a timeline, and setting clear expectations. Create a roadmap that covers data migration, metadata schema, system configuration, user training and change management. You should involve stakeholders and end users in the process to ensure their input is considered in goal setting.
Once done, migrate existing assets to the DAM system. For this purpose, create a migration plan, organise assets, validate metadata, and define naming conventions to maintain consistency.
Configuring metadata and taxonomy
You should also design a metadata taxonomy that aligns with your company's needs and asset management goals. To ensure a smooth transition, make sure an expert team oversees the data migration process. The team and the DAM system administrator should collaborate closely to reduce the risk of disruption and maintain data integrity during migration.
Train users
To streamline the implementation process, invest in user training to ensure the successful adoption and utilisation of the DAM system. Inform users about the benefits of DAM, provide hands-on training, and establish ongoing support channels to address user concerns and queries.
Test and refine
It is better to evaluate and monitor the performance of the DAM system against predefined metrics. Gather user feedback, find areas that need improvement, and implement important adjustments to increase the effectiveness of the DAM system.
Who needs a digital asset management system?
Anyone who wants to optimise their current digital asset workflows needs a digital asset management system. Whether a startup or a globally recognised brand, all businesses can take advantage of implementing the DAM system. Deploying a DAM system across the entire enterprise helps departments work together efficiently and break down silos. Both internal and external users can benefit from DAM solutions.
Internal users are marketers, designers, IT professionals, and legal experts, while external users are agencies, distributors, and contractors.
Marketers and sales teams
DAM systems make it easy for marketers to generate assets for marketing materials and advertising campaigns. They also allow them to collaborate with the sales team to build sales presentations and share relevant assets.
Frontify’s digital asset management software helps measure the effectiveness of sales and marketing efforts by tracking how assets are used and who uses them.
Designers
Designers also need a DAM system to centralise reviews and annotations, arrange existing project files and share final assets across teams. These solutions help multiple designers collaborate on projects with version control, built-in editing tools, and shared resources.
Developers
IT departments and developers use DAM systems to store, arrange, and access digital assets associated with developing and maintaining software, websites, and other digital products.
These solutions can store file libraries, code snippets, and other resources that can be reused to work on projects more efficiently.
Agencies
Agencies use DAM system to offer a professional experience to clients. A branded web portal organises creative files while matching your brand to ensure a consistent look and feel when clients and users access it. With DAM solutions you can enable faster turnarounds to keep clients coming back for more.
Legal
Legal teams can benefit from DAM systems to organise, store, and access digital assets related to legal proceedings and negotiations. These can be documents, contracts, or legal briefs. DAM system makes it easy to collaborate and share these files with other legal professionals.
Anyone who wants to optimise their current digital asset workflows needs a digital asset management system. Whether a startup or a globally recognised brand, all businesses can take advantage of implementing the DAM system. Deploying a DAM system across the entire enterprise helps departments work together efficiently and break down silos. Both internal and external users can benefit from DAM solutions.
Internal users are marketers, designers, IT professionals, and legal experts, while external users are agencies, distributors, and contractors.
Marketers and sales teams
DAM systems make it easy for marketers to generate assets for marketing materials and advertising campaigns. They also allow them to collaborate with the sales team to build sales presentations and share relevant assets.
Frontify’s digital asset management software helps measure the effectiveness of sales and marketing efforts by tracking how assets are used and who uses them.
Designers
Designers also need a DAM system to centralise reviews and annotations, arrange existing project files and share final assets across teams. These solutions help multiple designers collaborate on projects with version control, built-in editing tools, and shared resources.
Developers
IT departments and developers use DAM systems to store, arrange, and access digital assets associated with developing and maintaining software, websites, and other digital products.
These solutions can store file libraries, code snippets, and other resources that can be reused to work on projects more efficiently.
Agencies
Agencies use DAM system to offer a professional experience to clients. A branded web portal organises creative files while matching your brand to ensure a consistent look and feel when clients and users access it. With DAM solutions you can enable faster turnarounds to keep clients coming back for more.
Legal
Legal teams can benefit from DAM systems to organise, store, and access digital assets related to legal proceedings and negotiations. These can be documents, contracts, or legal briefs. DAM system makes it easy to collaborate and share these files with other legal professionals.
Anyone who wants to optimise their current digital asset workflows needs a digital asset management system. Whether a startup or a globally recognised brand, all businesses can take advantage of implementing the DAM system. Deploying a DAM system across the entire enterprise helps departments work together efficiently and break down silos. Both internal and external users can benefit from DAM solutions.
Internal users are marketers, designers, IT professionals, and legal experts, while external users are agencies, distributors, and contractors.
Marketers and sales teams
DAM systems make it easy for marketers to generate assets for marketing materials and advertising campaigns. They also allow them to collaborate with the sales team to build sales presentations and share relevant assets.
Frontify’s digital asset management software helps measure the effectiveness of sales and marketing efforts by tracking how assets are used and who uses them.
Designers
Designers also need a DAM system to centralise reviews and annotations, arrange existing project files and share final assets across teams. These solutions help multiple designers collaborate on projects with version control, built-in editing tools, and shared resources.
Developers
IT departments and developers use DAM systems to store, arrange, and access digital assets associated with developing and maintaining software, websites, and other digital products.
These solutions can store file libraries, code snippets, and other resources that can be reused to work on projects more efficiently.
Agencies
Agencies use DAM system to offer a professional experience to clients. A branded web portal organises creative files while matching your brand to ensure a consistent look and feel when clients and users access it. With DAM solutions you can enable faster turnarounds to keep clients coming back for more.
Legal
Legal teams can benefit from DAM systems to organise, store, and access digital assets related to legal proceedings and negotiations. These can be documents, contracts, or legal briefs. DAM system makes it easy to collaborate and share these files with other legal professionals.
Frequently Asked Questions
What is the difference between CMS and DAM?
CMS, or content management system, manages content for your website, while DAM, or digital asset management system, manages the entire library of your company's digital assets. CMS focuses on website creation and publishing while targeting content creators. DAM centralises, organises, and shares a company's content, such as videos, images, and other brand assets, with marketers and designers.
Is Google Drive a DAM?
Yes, Google Drive is a basic digital asset management solution. Many established companies upgrade to a dedicated DAM system as the number and size of the files in the digital asset library increases.
What is the difference between DAM and CDN?
DAM systems smooth the creative, marketing, and eCommerce workflows. CDNs speed up the delivery of digital assets to worldwide users by caching website content geographically closer to users.
Final Thoughts
The need for a digital asset management system is undeniable for businesses that want to manage their growing volume of digital assets. Businesses implementing DAM solutions can overcome challenges associated with asset organisation, collaboration, brand consistency, compliance, and security. But, to implement it, careful planning, user training, and regular testing are required. All you need to do is choose the right DAM system that aligns with your goals and growth plans.
Frequently Asked Questions
What is the difference between CMS and DAM?
CMS, or content management system, manages content for your website, while DAM, or digital asset management system, manages the entire library of your company's digital assets. CMS focuses on website creation and publishing while targeting content creators. DAM centralises, organises, and shares a company's content, such as videos, images, and other brand assets, with marketers and designers.
Is Google Drive a DAM?
Yes, Google Drive is a basic digital asset management solution. Many established companies upgrade to a dedicated DAM system as the number and size of the files in the digital asset library increases.
What is the difference between DAM and CDN?
DAM systems smooth the creative, marketing, and eCommerce workflows. CDNs speed up the delivery of digital assets to worldwide users by caching website content geographically closer to users.
Final Thoughts
The need for a digital asset management system is undeniable for businesses that want to manage their growing volume of digital assets. Businesses implementing DAM solutions can overcome challenges associated with asset organisation, collaboration, brand consistency, compliance, and security. But, to implement it, careful planning, user training, and regular testing are required. All you need to do is choose the right DAM system that aligns with your goals and growth plans.
Frequently Asked Questions
What is the difference between CMS and DAM?
CMS, or content management system, manages content for your website, while DAM, or digital asset management system, manages the entire library of your company's digital assets. CMS focuses on website creation and publishing while targeting content creators. DAM centralises, organises, and shares a company's content, such as videos, images, and other brand assets, with marketers and designers.
Is Google Drive a DAM?
Yes, Google Drive is a basic digital asset management solution. Many established companies upgrade to a dedicated DAM system as the number and size of the files in the digital asset library increases.
What is the difference between DAM and CDN?
DAM systems smooth the creative, marketing, and eCommerce workflows. CDNs speed up the delivery of digital assets to worldwide users by caching website content geographically closer to users.
Final Thoughts
The need for a digital asset management system is undeniable for businesses that want to manage their growing volume of digital assets. Businesses implementing DAM solutions can overcome challenges associated with asset organisation, collaboration, brand consistency, compliance, and security. But, to implement it, careful planning, user training, and regular testing are required. All you need to do is choose the right DAM system that aligns with your goals and growth plans.
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