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DAM
Content Organisation
Brand Consistency
Centralised Management
Asset Security
ARTICLE #113
Table of contents
Top 10 benefits of digital asset management for your company
DAM
Content Organisation
Brand Consistency
Centralised Management
Asset Security
Written by:
3 min read
Updated on: September 20, 2024
Toni Hukkanen
Head of Design
Creative Direction, Brand Direction
Toni Hukkanen
Head of Design
Creative Direction, Brand Direction
Toni Hukkanen
Head of Design
Creative Direction, Brand Direction
Most businesses have been relying on DAMs, also known as digital asset management systems, for years to organise their digital assets. Now that DAM systems have become more customisable and offer a greater range of features and prices, it's time to ask: Is DAM right for your business?
The absence of a digital asset management system can lead to wasted time searching for the right assets. Whether you are a team of five or fifty, your digital assets will be scattered across multiple tools and devices.
However, a digital asset management platform will save you time, money, and effort by organising all your digital assets, from presentations to documents. Read our guide to find 10 key benefits of DAM for your business to keep your entire team engaged and committed to using it.
Most businesses have been relying on DAMs, also known as digital asset management systems, for years to organise their digital assets. Now that DAM systems have become more customisable and offer a greater range of features and prices, it's time to ask: Is DAM right for your business?
The absence of a digital asset management system can lead to wasted time searching for the right assets. Whether you are a team of five or fifty, your digital assets will be scattered across multiple tools and devices.
However, a digital asset management platform will save you time, money, and effort by organising all your digital assets, from presentations to documents. Read our guide to find 10 key benefits of DAM for your business to keep your entire team engaged and committed to using it.
Most businesses have been relying on DAMs, also known as digital asset management systems, for years to organise their digital assets. Now that DAM systems have become more customisable and offer a greater range of features and prices, it's time to ask: Is DAM right for your business?
The absence of a digital asset management system can lead to wasted time searching for the right assets. Whether you are a team of five or fifty, your digital assets will be scattered across multiple tools and devices.
However, a digital asset management platform will save you time, money, and effort by organising all your digital assets, from presentations to documents. Read our guide to find 10 key benefits of DAM for your business to keep your entire team engaged and committed to using it.
1. Centralises brand asset management
1. Centralises brand asset management
1. Centralises brand asset management
Most companies that don't benefit from DAM systems use shared Google Drives or Dropbox to store files, organise assets on the company intranet, or share brand content by email. You will see that many departments have their own way of organising brand assets which leads to the creation of silos within the business. A lot of stress builds on marketing or brand departments, which spend enough of their time sending requests for specific assets or design work for other teams due to these silos.
A DAM system helps organise all creative content and allows teams to access the latest on-brand and legally approved files. These solutions have an intuitive hierarchy to store assets and prevent data loss while deleting duplicate files. Your DAM can be your single source of trust for everything associated with your brand. It is one tool that your whole company can use without depending on their locations.
Most companies that don't benefit from DAM systems use shared Google Drives or Dropbox to store files, organise assets on the company intranet, or share brand content by email. You will see that many departments have their own way of organising brand assets which leads to the creation of silos within the business. A lot of stress builds on marketing or brand departments, which spend enough of their time sending requests for specific assets or design work for other teams due to these silos.
A DAM system helps organise all creative content and allows teams to access the latest on-brand and legally approved files. These solutions have an intuitive hierarchy to store assets and prevent data loss while deleting duplicate files. Your DAM can be your single source of trust for everything associated with your brand. It is one tool that your whole company can use without depending on their locations.
Most companies that don't benefit from DAM systems use shared Google Drives or Dropbox to store files, organise assets on the company intranet, or share brand content by email. You will see that many departments have their own way of organising brand assets which leads to the creation of silos within the business. A lot of stress builds on marketing or brand departments, which spend enough of their time sending requests for specific assets or design work for other teams due to these silos.
A DAM system helps organise all creative content and allows teams to access the latest on-brand and legally approved files. These solutions have an intuitive hierarchy to store assets and prevent data loss while deleting duplicate files. Your DAM can be your single source of trust for everything associated with your brand. It is one tool that your whole company can use without depending on their locations.
2. Enhances metadata for improved searchability
Metadata helps categorise and catalogue information. Brands can easily keep track of their metadata using DAM tools. These tools also provide ease and speed with which you can search thousands of files by tagging assets with metadata. Metadata is a descriptive annotation of a document that allows it to be searchable.
If your employees can't access brand files due to a lack of a DAM system, your marketing team will take forever to adjust file access settings or share materials through email. If employees can easily access your brand materials, you will see an uptick in asset usage throughout your business.
Uber adopted Frontify’s DAM system and experienced a 136% increase in asset usage with a 12% share of employees. It is a great example that demonstrates if people can find your brand assets, they will use files to their full potential to maximise the value of each asset.
Metadata helps categorise and catalogue information. Brands can easily keep track of their metadata using DAM tools. These tools also provide ease and speed with which you can search thousands of files by tagging assets with metadata. Metadata is a descriptive annotation of a document that allows it to be searchable.
If your employees can't access brand files due to a lack of a DAM system, your marketing team will take forever to adjust file access settings or share materials through email. If employees can easily access your brand materials, you will see an uptick in asset usage throughout your business.
Uber adopted Frontify’s DAM system and experienced a 136% increase in asset usage with a 12% share of employees. It is a great example that demonstrates if people can find your brand assets, they will use files to their full potential to maximise the value of each asset.
Metadata helps categorise and catalogue information. Brands can easily keep track of their metadata using DAM tools. These tools also provide ease and speed with which you can search thousands of files by tagging assets with metadata. Metadata is a descriptive annotation of a document that allows it to be searchable.
If your employees can't access brand files due to a lack of a DAM system, your marketing team will take forever to adjust file access settings or share materials through email. If employees can easily access your brand materials, you will see an uptick in asset usage throughout your business.
Uber adopted Frontify’s DAM system and experienced a 136% increase in asset usage with a 12% share of employees. It is a great example that demonstrates if people can find your brand assets, they will use files to their full potential to maximise the value of each asset.
3. Ensures brand integrity and consistency
It can be difficult for brands to focus on increasing brand awareness when they have to work with so many digital assets. But, DAM tools allow decision-makers to target their core business model and discuss brand messages with potential clients.
By centralising, all marketing materials and visual assets in a DAM system will remain consistent and updated. This will reduce or ultimately end the use of unapproved, outdated, or low-quality assets. It will also make your company's brand image more professional and harmonious across all brand touchpoints.
For example, if you plan to rebrand and adopt a new brand logo, replace the files in your DAM system so that your employees can use the new logo only. Whatever changes you make will sync automatically so all users can view the updated version in the DAM system.
It can be difficult for brands to focus on increasing brand awareness when they have to work with so many digital assets. But, DAM tools allow decision-makers to target their core business model and discuss brand messages with potential clients.
By centralising, all marketing materials and visual assets in a DAM system will remain consistent and updated. This will reduce or ultimately end the use of unapproved, outdated, or low-quality assets. It will also make your company's brand image more professional and harmonious across all brand touchpoints.
For example, if you plan to rebrand and adopt a new brand logo, replace the files in your DAM system so that your employees can use the new logo only. Whatever changes you make will sync automatically so all users can view the updated version in the DAM system.
It can be difficult for brands to focus on increasing brand awareness when they have to work with so many digital assets. But, DAM tools allow decision-makers to target their core business model and discuss brand messages with potential clients.
By centralising, all marketing materials and visual assets in a DAM system will remain consistent and updated. This will reduce or ultimately end the use of unapproved, outdated, or low-quality assets. It will also make your company's brand image more professional and harmonious across all brand touchpoints.
For example, if you plan to rebrand and adopt a new brand logo, replace the files in your DAM system so that your employees can use the new logo only. Whatever changes you make will sync automatically so all users can view the updated version in the DAM system.
4. Reduces marketing communication costs with asset optimisation
The high costs associated with asset management make it difficult for businesses to compete. However, with access to a digital asset management system, any business can become capable of organising and managing to allow users to reduce waste and improve operational efficiency, saving valuable resources, time, and energy.
With a DAM solution, businesses can centralise management to use cloud and other digital resources to improve their overall efficiency.
The high costs associated with asset management make it difficult for businesses to compete. However, with access to a digital asset management system, any business can become capable of organising and managing to allow users to reduce waste and improve operational efficiency, saving valuable resources, time, and energy.
With a DAM solution, businesses can centralise management to use cloud and other digital resources to improve their overall efficiency.
The high costs associated with asset management make it difficult for businesses to compete. However, with access to a digital asset management system, any business can become capable of organising and managing to allow users to reduce waste and improve operational efficiency, saving valuable resources, time, and energy.
With a DAM solution, businesses can centralise management to use cloud and other digital resources to improve their overall efficiency.
5. Accelerates local marketing campaign turnaround times
It can be challenging for startups as well as small businesses on a budget to find new customers and reach new markets. DAM provides ways for companies to reach more clients by collecting and accessing data related to special trends and expectations among target demographics.
If you target particular demographics, it results in faster turnaround times for marketing campaigns and allows decision-makers to find a larger audience.
It can be challenging for startups as well as small businesses on a budget to find new customers and reach new markets. DAM provides ways for companies to reach more clients by collecting and accessing data related to special trends and expectations among target demographics.
If you target particular demographics, it results in faster turnaround times for marketing campaigns and allows decision-makers to find a larger audience.
It can be challenging for startups as well as small businesses on a budget to find new customers and reach new markets. DAM provides ways for companies to reach more clients by collecting and accessing data related to special trends and expectations among target demographics.
If you target particular demographics, it results in faster turnaround times for marketing campaigns and allows decision-makers to find a larger audience.
6. Tracks and analyses asset usage for better insights
If you lose track of valuable user data or important assets, it can lead to legal liability or disruptions in operations. It is important to analyse asset usage to make informed decisions on digital media based on the performance of files. Instantaneous data provide insights into which assets your team is getting the most use out of.
With DAM tools, you can interpret and compare data from different sources to provide valuable insights into which assets are most precious to your company. It also shows you data on how and how often teams use different assets. Brand managers get better insights into asset use with this information.
In the end, you can track and analyse teams with lower-than-average asset usage to find out whether they need additional DAM training or support.
If you lose track of valuable user data or important assets, it can lead to legal liability or disruptions in operations. It is important to analyse asset usage to make informed decisions on digital media based on the performance of files. Instantaneous data provide insights into which assets your team is getting the most use out of.
With DAM tools, you can interpret and compare data from different sources to provide valuable insights into which assets are most precious to your company. It also shows you data on how and how often teams use different assets. Brand managers get better insights into asset use with this information.
In the end, you can track and analyse teams with lower-than-average asset usage to find out whether they need additional DAM training or support.
If you lose track of valuable user data or important assets, it can lead to legal liability or disruptions in operations. It is important to analyse asset usage to make informed decisions on digital media based on the performance of files. Instantaneous data provide insights into which assets your team is getting the most use out of.
With DAM tools, you can interpret and compare data from different sources to provide valuable insights into which assets are most precious to your company. It also shows you data on how and how often teams use different assets. Brand managers get better insights into asset use with this information.
In the end, you can track and analyse teams with lower-than-average asset usage to find out whether they need additional DAM training or support.
7. Secures digital assets with advanced protection
Sharing files such as videos or images via email can make it impossible to tell who has accessed them. A DAM system makes it easy to control who accesses your assets.
You can easily set up role-based controls to allow only some people to add, change, or remove files from the DAM system. You can also add new users and choose whether to grant them access to the entire system or only certain libraries.
With DAM, you have secure options to share individual files or entire libraries with people outside your company, such as investors, agency partners, the general public, or freelancers. These options can also allow you to revoke or reduce access whenever you want.
Sharing files such as videos or images via email can make it impossible to tell who has accessed them. A DAM system makes it easy to control who accesses your assets.
You can easily set up role-based controls to allow only some people to add, change, or remove files from the DAM system. You can also add new users and choose whether to grant them access to the entire system or only certain libraries.
With DAM, you have secure options to share individual files or entire libraries with people outside your company, such as investors, agency partners, the general public, or freelancers. These options can also allow you to revoke or reduce access whenever you want.
Sharing files such as videos or images via email can make it impossible to tell who has accessed them. A DAM system makes it easy to control who accesses your assets.
You can easily set up role-based controls to allow only some people to add, change, or remove files from the DAM system. You can also add new users and choose whether to grant them access to the entire system or only certain libraries.
With DAM, you have secure options to share individual files or entire libraries with people outside your company, such as investors, agency partners, the general public, or freelancers. These options can also allow you to revoke or reduce access whenever you want.
8. Improves internal and external collaboration
Digital asset management helps businesses get more done and deliver better customer experiences. Teams also have easy and quick access to important resources to meet company goals. Businesses preferably use DAM systems to share necessary information because they are easy-to-use collaboration tools.
DAM systems influence not just internal team members but multiple external parties, such as investors, agencies, and freelancers, to access and use brand materials. These solutions ensure smooth collaboration with external partners.
So, digital asset management gives your teams the opportunity to spend less time on file management and access requests so they can collaborate more effectively.
Digital asset management helps businesses get more done and deliver better customer experiences. Teams also have easy and quick access to important resources to meet company goals. Businesses preferably use DAM systems to share necessary information because they are easy-to-use collaboration tools.
DAM systems influence not just internal team members but multiple external parties, such as investors, agencies, and freelancers, to access and use brand materials. These solutions ensure smooth collaboration with external partners.
So, digital asset management gives your teams the opportunity to spend less time on file management and access requests so they can collaborate more effectively.
Digital asset management helps businesses get more done and deliver better customer experiences. Teams also have easy and quick access to important resources to meet company goals. Businesses preferably use DAM systems to share necessary information because they are easy-to-use collaboration tools.
DAM systems influence not just internal team members but multiple external parties, such as investors, agencies, and freelancers, to access and use brand materials. These solutions ensure smooth collaboration with external partners.
So, digital asset management gives your teams the opportunity to spend less time on file management and access requests so they can collaborate more effectively.
9. Easily scalable for growing asset libraries
Businesses dependent on digital assets should have flexibility in deciding where to allocate specific resources. DAM systems provide businesses with better oversight over data flows, enabling them to make better decisions.
Small, medium, and even enterprise-sized businesses can take advantage of DAM solutions. If your business is growing, it means the number of digital assets will also increase, increasing your power to manage them.
Businesses dependent on digital assets should have flexibility in deciding where to allocate specific resources. DAM systems provide businesses with better oversight over data flows, enabling them to make better decisions.
Small, medium, and even enterprise-sized businesses can take advantage of DAM solutions. If your business is growing, it means the number of digital assets will also increase, increasing your power to manage them.
Businesses dependent on digital assets should have flexibility in deciding where to allocate specific resources. DAM systems provide businesses with better oversight over data flows, enabling them to make better decisions.
Small, medium, and even enterprise-sized businesses can take advantage of DAM solutions. If your business is growing, it means the number of digital assets will also increase, increasing your power to manage them.
10. Increases operational transparency for better oversight
A digital asset management system is responsible for creating transparency within a company to make routine workflows more smooth. It also makes it easy to manage projects and increase collaboration, allowing everyone to access the necessary assets with a simple search.
Once you have simplified access to relevant resources, you can set up more impactful processes for each of your teams and remove redundancies.
A digital asset management system is responsible for creating transparency within a company to make routine workflows more smooth. It also makes it easy to manage projects and increase collaboration, allowing everyone to access the necessary assets with a simple search.
Once you have simplified access to relevant resources, you can set up more impactful processes for each of your teams and remove redundancies.
A digital asset management system is responsible for creating transparency within a company to make routine workflows more smooth. It also makes it easy to manage projects and increase collaboration, allowing everyone to access the necessary assets with a simple search.
Once you have simplified access to relevant resources, you can set up more impactful processes for each of your teams and remove redundancies.
Frequently Asked Questions
What is the main purpose of asset management?
The main goal of asset management is to improve financial performance and fiscal stability and safeguard the organisation's investments. These objectives help you invest in quality infrastructure. They also optimise the lifecycle costs of your assets.
What is another name for digital asset management?
Digital content management (DCM) is another name for DAM, but it is more related to media content than general data assets. A DAM system allows companies to migrate all content from cloud storage platforms, servers, and hard drives into one organised asset library.
What is an example of a digital asset management system?
Frontify is one of the best examples of digital asset management systems used by well-known brands like Uber, Microsoft, Lufthansa, and more. It is an open-source DAM platform that enables companies to integrate, consolidate, organise, store, reuse, and manage different types or amounts of digital assets.
Final Thoughts
DAM systems are very beneficial for companies, but the difficulty arises in implementing and choosing the best option for your business. The right DAM can make processes smooth, centralise digital marketing collateral, and increase efficiency. It can save you the hassle of exhausting hours and resources to find the right files at the right time. As a central source for storing, managing, and distributing approved on-brand product content and digital marketing, a DAM solution can address many challenges brands face today to allow them to run consistent and efficient marketing campaigns while maintaining control of the total brand experience.
Frequently Asked Questions
What is the main purpose of asset management?
The main goal of asset management is to improve financial performance and fiscal stability and safeguard the organisation's investments. These objectives help you invest in quality infrastructure. They also optimise the lifecycle costs of your assets.
What is another name for digital asset management?
Digital content management (DCM) is another name for DAM, but it is more related to media content than general data assets. A DAM system allows companies to migrate all content from cloud storage platforms, servers, and hard drives into one organised asset library.
What is an example of a digital asset management system?
Frontify is one of the best examples of digital asset management systems used by well-known brands like Uber, Microsoft, Lufthansa, and more. It is an open-source DAM platform that enables companies to integrate, consolidate, organise, store, reuse, and manage different types or amounts of digital assets.
Final Thoughts
DAM systems are very beneficial for companies, but the difficulty arises in implementing and choosing the best option for your business. The right DAM can make processes smooth, centralise digital marketing collateral, and increase efficiency. It can save you the hassle of exhausting hours and resources to find the right files at the right time. As a central source for storing, managing, and distributing approved on-brand product content and digital marketing, a DAM solution can address many challenges brands face today to allow them to run consistent and efficient marketing campaigns while maintaining control of the total brand experience.
Frequently Asked Questions
What is the main purpose of asset management?
The main goal of asset management is to improve financial performance and fiscal stability and safeguard the organisation's investments. These objectives help you invest in quality infrastructure. They also optimise the lifecycle costs of your assets.
What is another name for digital asset management?
Digital content management (DCM) is another name for DAM, but it is more related to media content than general data assets. A DAM system allows companies to migrate all content from cloud storage platforms, servers, and hard drives into one organised asset library.
What is an example of a digital asset management system?
Frontify is one of the best examples of digital asset management systems used by well-known brands like Uber, Microsoft, Lufthansa, and more. It is an open-source DAM platform that enables companies to integrate, consolidate, organise, store, reuse, and manage different types or amounts of digital assets.
Final Thoughts
DAM systems are very beneficial for companies, but the difficulty arises in implementing and choosing the best option for your business. The right DAM can make processes smooth, centralise digital marketing collateral, and increase efficiency. It can save you the hassle of exhausting hours and resources to find the right files at the right time. As a central source for storing, managing, and distributing approved on-brand product content and digital marketing, a DAM solution can address many challenges brands face today to allow them to run consistent and efficient marketing campaigns while maintaining control of the total brand experience.
ARTICLE #113
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