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Email Marketing
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ARTICLE #14
10 best email marketing software choices for 2024
Email Marketing
Marketing Automation
Email Campaigns
Customer Engagement
Small Business Tools
Written by:
5 min read
Updated on: March 17, 2024
Toni Hukkanen
Head of Design
Creative Direction, Brand Direction
Toni Hukkanen
Head of Design
Creative Direction, Brand Direction
When the online competition grows fierce, choosing the right marketing platform can feel reminiscent of decoding an ancient cipher. Email marketing still remains a powerful method as it drives engagement, boosts conversions, and speaks directly to customers on their turf. Yet so many platforms might leave you second-guessing your next move. The possibilities can be game-changing once you discover the right match. That’s why it helps to examine each contender’s strengths. It’s not just about blasting out promotions; well-chosen software refines your reach and strengthens your brand identity. It also pinpoints the perfect window to connect with subscribers, helping you grow them into loyal advocates.
Below are ten standout email marketing tools worth exploring for 2024. Each offers fresh features, distinctive benefits, and ways to craft campaigns that truly resonate.
When the online competition grows fierce, choosing the right marketing platform can feel reminiscent of decoding an ancient cipher. Email marketing still remains a powerful method as it drives engagement, boosts conversions, and speaks directly to customers on their turf. Yet so many platforms might leave you second-guessing your next move. The possibilities can be game-changing once you discover the right match. That’s why it helps to examine each contender’s strengths. It’s not just about blasting out promotions; well-chosen software refines your reach and strengthens your brand identity. It also pinpoints the perfect window to connect with subscribers, helping you grow them into loyal advocates.
Below are ten standout email marketing tools worth exploring for 2024. Each offers fresh features, distinctive benefits, and ways to craft campaigns that truly resonate.
1. Mailchimp
1. Mailchimp
Mailchimp often pops up first when people discuss email marketing. Its popularity isn’t just hype; the platform delivers ease of use plus an impressive set of tools. The advanced segmentation and reporting functions allow businesses to home in on customer behaviour and preferences. There’s also a generative AI feature that creates custom designs and optimises campaign performance.
A unique highlight is what Mailchimp calls its builder for customer workflows (originally named “Customer Journey Builder”), which automates email campaigns by tracking actions taken by your audience. Users typically see better engagement and conversion rates with that feature in action. Mailchimp also caters to small and medium-sized businesses by helping them attract new customers, recover abandoned carts, and improve revenue. Many businesses report noticeable ROI and growth by leaning on Mailchimp’s data-backed tactics.
Mailchimp often pops up first when people discuss email marketing. Its popularity isn’t just hype; the platform delivers ease of use plus an impressive set of tools. The advanced segmentation and reporting functions allow businesses to home in on customer behaviour and preferences. There’s also a generative AI feature that creates custom designs and optimises campaign performance.
A unique highlight is what Mailchimp calls its builder for customer workflows (originally named “Customer Journey Builder”), which automates email campaigns by tracking actions taken by your audience. Users typically see better engagement and conversion rates with that feature in action. Mailchimp also caters to small and medium-sized businesses by helping them attract new customers, recover abandoned carts, and improve revenue. Many businesses report noticeable ROI and growth by leaning on Mailchimp’s data-backed tactics.
2. Constant Contact
Constant Contact is known for its easy-to-use interface, along with email marketing solutions for smaller businesses. It might sound standard, but here's the thing, the service also integrates social media and SMS marketing, which is actually helpful for connecting with audiences wherever they are.
Many find that Constant Contact really boosts customer engagement through its wide range of marketing tools. Constant Contact offers templates and features to help you connect with your audience, plus an award-winning support team for those moments when you'd rather talk to someone than scroll through forums.
So, if you're a small business owner looking to make customers stick around and see your profits go up, Constant Contact seems a solid option. Additionally, this platform hosts real-time trackers open rates and click-through metrics, giving you a clear view into campaign success.
Constant Contact is known for its easy-to-use interface, along with email marketing solutions for smaller businesses. It might sound standard, but here's the thing, the service also integrates social media and SMS marketing, which is actually helpful for connecting with audiences wherever they are.
Many find that Constant Contact really boosts customer engagement through its wide range of marketing tools. Constant Contact offers templates and features to help you connect with your audience, plus an award-winning support team for those moments when you'd rather talk to someone than scroll through forums.
So, if you're a small business owner looking to make customers stick around and see your profits go up, Constant Contact seems a solid option. Additionally, this platform hosts real-time trackers open rates and click-through metrics, giving you a clear view into campaign success.
3. Brevo (formerly Sendinblue)
Brevo adapts to the needs of small and medium-sized organisations, offering email campaigns, SMS marketing, and CRM solutions all in one place. Standout elements include a simple drag-and-drop builder, detailed segmentation capabilities, and real-time analytics. These let you create attention-grabbing campaigns for the exact audience you want to reach.
There’s also an automation engine that sends triggered emails based on user actions, which can lift engagement and improve conversions. For anyone looking to save time on repetitive marketing tasks, Brevo delivers a comprehensive package that keeps workflows smooth and data clear. And for those wanting tighter brand consistency, Brevo includes email templates that sync colours, fonts, and layouts across channels. This keeps every message on-brand while reducing manual effort, which is especially useful for teams balancing multiple campaigns simultaneously and working efficiently.
Brevo adapts to the needs of small and medium-sized organisations, offering email campaigns, SMS marketing, and CRM solutions all in one place. Standout elements include a simple drag-and-drop builder, detailed segmentation capabilities, and real-time analytics. These let you create attention-grabbing campaigns for the exact audience you want to reach.
There’s also an automation engine that sends triggered emails based on user actions, which can lift engagement and improve conversions. For anyone looking to save time on repetitive marketing tasks, Brevo delivers a comprehensive package that keeps workflows smooth and data clear. And for those wanting tighter brand consistency, Brevo includes email templates that sync colours, fonts, and layouts across channels. This keeps every message on-brand while reducing manual effort, which is especially useful for teams balancing multiple campaigns simultaneously and working efficiently.
4. Zoho Campaigns
Zoho Campaigns helps businesses refine their marketing by combining dynamic personalisation, automation, and A/B testing. It’s easy to design eye-catching emails featuring polls, videos, or other interactive elements using the drag-and-drop editor. Another plus: Zoho Campaigns can figure out ideal send times, so subscribers aren’t overwhelmed.
Because it’s built with e-commerce in mind, Zoho Campaigns integrates seamlessly with online shops to manage follow-ups on abandoned carts, as well as highlight promotions. The analytics dashboard provides visibility into open rates, click-through stats, and audience segments. All in all, it’s a tool designed to help marketers automate email outreach while staying focused on genuine results.
Zoho also supports compliance by managing subscriber consents, which helps maintain trustworthy data practices. This feature is particularly valuable in regions with stricter privacy laws and guidelines.
Zoho Campaigns helps businesses refine their marketing by combining dynamic personalisation, automation, and A/B testing. It’s easy to design eye-catching emails featuring polls, videos, or other interactive elements using the drag-and-drop editor. Another plus: Zoho Campaigns can figure out ideal send times, so subscribers aren’t overwhelmed.
Because it’s built with e-commerce in mind, Zoho Campaigns integrates seamlessly with online shops to manage follow-ups on abandoned carts, as well as highlight promotions. The analytics dashboard provides visibility into open rates, click-through stats, and audience segments. All in all, it’s a tool designed to help marketers automate email outreach while staying focused on genuine results.
Zoho also supports compliance by managing subscriber consents, which helps maintain trustworthy data practices. This feature is particularly valuable in regions with stricter privacy laws and guidelines.
5. Campaigner
Campaigner consistently evolves, offering a solid mix of features at a good price point. Its automation workflow builder handles both simple and advanced customer paths incorporating emails and SMS messages side by side. The result can be campaigns that outperform typical drip strategies by a notable margin.
Campaigner also comes with a reputation-guard mechanism to keep your contact list healthy, along with advanced segmentation that sorts customers by location or purchase preferences for more precise messaging. Its easy drag-and-drop email designer simplifies the creative process, and 24/7 support is available whenever you’re stuck. Marketers eager for a high-impact tool may find Campaigner a great pick.
Additionally, Campaigner integrates with well-known CRM and analytics solutions, making it easier to unify data and measure results across multiple marketing channels in real time.
Campaigner consistently evolves, offering a solid mix of features at a good price point. Its automation workflow builder handles both simple and advanced customer paths incorporating emails and SMS messages side by side. The result can be campaigns that outperform typical drip strategies by a notable margin.
Campaigner also comes with a reputation-guard mechanism to keep your contact list healthy, along with advanced segmentation that sorts customers by location or purchase preferences for more precise messaging. Its easy drag-and-drop email designer simplifies the creative process, and 24/7 support is available whenever you’re stuck. Marketers eager for a high-impact tool may find Campaigner a great pick.
Additionally, Campaigner integrates with well-known CRM and analytics solutions, making it easier to unify data and measure results across multiple marketing channels in real time.
6. GetResponse
GetResponse has been a key player since 1998, operating in over 160 countries with a 99% deliverability rate. It also offers an average gain of 100% on paid plans within the first month. That’s a serious indicator of its reliability.
Feature-wise, GetResponse packs AI email marketing, automated scenarios, and integrated landing page tools. The user-friendly interface suits both beginners and experienced marketers, making it simpler to launch newsletters and maintain audience interest. New additions include AI-based course builders and premium newsletters, which can be especially appealing if you sell knowledge-based products.
GetResponse’s responsive support and strong infrastructure have also drawn larger businesses into the fold. Users can also utilise advanced segmentation for precise targeting, separating loyal subscribers from casual readers and delivering the right message at the right moment for improved engagement.
GetResponse has been a key player since 1998, operating in over 160 countries with a 99% deliverability rate. It also offers an average gain of 100% on paid plans within the first month. That’s a serious indicator of its reliability.
Feature-wise, GetResponse packs AI email marketing, automated scenarios, and integrated landing page tools. The user-friendly interface suits both beginners and experienced marketers, making it simpler to launch newsletters and maintain audience interest. New additions include AI-based course builders and premium newsletters, which can be especially appealing if you sell knowledge-based products.
GetResponse’s responsive support and strong infrastructure have also drawn larger businesses into the fold. Users can also utilise advanced segmentation for precise targeting, separating loyal subscribers from casual readers and delivering the right message at the right moment for improved engagement.
7. Klaviyo
Klaviyo combines email and SMS marketing with an AI-driven engine. It shines at building detailed customer profiles, helping businesses pinpoint what their audience genuinely wants. There’s even a personalised product recommendation option, so every customer sees something that feels designed for them.
Marketers can track performance through advanced attribution models, a feature that shows exactly which channels produce results. Klaviyo also uses predictive data for real-time segmentation, letting you divide audiences on the fly. It’s built to scale with companies of various sizes, and it helps maintain consistent engagement with minimal guesswork, simplifying marketing processes through data-driven decisions.
This approach can sharpen campaign planning, allowing teams to focus resources where they matter most. Klaviyo’s interface further supports testing different angles so each marketing process can stand on solid foundations.
Klaviyo combines email and SMS marketing with an AI-driven engine. It shines at building detailed customer profiles, helping businesses pinpoint what their audience genuinely wants. There’s even a personalised product recommendation option, so every customer sees something that feels designed for them.
Marketers can track performance through advanced attribution models, a feature that shows exactly which channels produce results. Klaviyo also uses predictive data for real-time segmentation, letting you divide audiences on the fly. It’s built to scale with companies of various sizes, and it helps maintain consistent engagement with minimal guesswork, simplifying marketing processes through data-driven decisions.
This approach can sharpen campaign planning, allowing teams to focus resources where they matter most. Klaviyo’s interface further supports testing different angles so each marketing process can stand on solid foundations.
8. ActiveCampaign
ActiveCampaign excels at automation and personalisation. It merges email marketing, SMS messaging, and other channels to form interactive marketing flows that cater to your audience’s expectations. One of its major attractions is the smart automation system, which manages contacts, sends targeted emails and boosts engagement.
You can integrate ActiveCampaign with 900-plus marketing tools to customise how you collect data or plan your campaigns. This flexibility is a big reason why many businesses see improved customer relationships and rising revenue once they adopt ActiveCampaign.
Additionally, the platform presents detailed performance metrics that highlight top-performing email sequences. This data simplifies decisions on which campaigns to refine or retire, ensuring you’re always focusing energy on what truly moves the needle. With continuous updates, ActiveCampaign remains a strong contender for businesses of every size.
ActiveCampaign excels at automation and personalisation. It merges email marketing, SMS messaging, and other channels to form interactive marketing flows that cater to your audience’s expectations. One of its major attractions is the smart automation system, which manages contacts, sends targeted emails and boosts engagement.
You can integrate ActiveCampaign with 900-plus marketing tools to customise how you collect data or plan your campaigns. This flexibility is a big reason why many businesses see improved customer relationships and rising revenue once they adopt ActiveCampaign.
Additionally, the platform presents detailed performance metrics that highlight top-performing email sequences. This data simplifies decisions on which campaigns to refine or retire, ensuring you’re always focusing energy on what truly moves the needle. With continuous updates, ActiveCampaign remains a strong contender for businesses of every size.
9. ConvertKit
ConvertKit goes straight to the heart of creators, whether you’re a writer, musician, or digital artist. It’s built to connect with your followers on a personal level. One standout is its effortless landing page and opt-in form creation, even for those of us who aren’t designers at heart.
The platform’s automation can trigger targeted email sequences based on subscriber actions, which is handy if you want to send different messages to fans vs. new leads. The built-in analytics reveal subscriber behaviour and content performance, so you know what works. Because it’s aimed primarily at creators.
ConvertKit can play a key role in turning a passion project into a thriving livelihood. Users often find value in ConvertKit’s tagging system, which segments subscribers by specific interests or purchase history for more personalised outreach.
ConvertKit goes straight to the heart of creators, whether you’re a writer, musician, or digital artist. It’s built to connect with your followers on a personal level. One standout is its effortless landing page and opt-in form creation, even for those of us who aren’t designers at heart.
The platform’s automation can trigger targeted email sequences based on subscriber actions, which is handy if you want to send different messages to fans vs. new leads. The built-in analytics reveal subscriber behaviour and content performance, so you know what works. Because it’s aimed primarily at creators.
ConvertKit can play a key role in turning a passion project into a thriving livelihood. Users often find value in ConvertKit’s tagging system, which segments subscribers by specific interests or purchase history for more personalised outreach.
10. MailerLite
MailerLite helps businesses expand their audience and foster strong relationships. Its AI-assisted drag-and-drop editor makes building gorgeous email campaigns straightforward, even for newcomers. The automation settings let you send timely, relevant messages to the right segment at any moment.
MailerLite also includes website and landing page builders, so your entire marketing system can live under one roof. E-commerce users will enjoy direct store integrations, plus the ability to manage paid newsletters for additional revenue. MailerLite often appeals to small businesses and digital marketers who want to scale up systematically.
In addition, its segmentation options let you target groups based on behaviour or interests, making each email feel more relevant. The platform’s customer support team remains available through email and live chat for prompt assistance and quick answers.
MailerLite helps businesses expand their audience and foster strong relationships. Its AI-assisted drag-and-drop editor makes building gorgeous email campaigns straightforward, even for newcomers. The automation settings let you send timely, relevant messages to the right segment at any moment.
MailerLite also includes website and landing page builders, so your entire marketing system can live under one roof. E-commerce users will enjoy direct store integrations, plus the ability to manage paid newsletters for additional revenue. MailerLite often appeals to small businesses and digital marketers who want to scale up systematically.
In addition, its segmentation options let you target groups based on behaviour or interests, making each email feel more relevant. The platform’s customer support team remains available through email and live chat for prompt assistance and quick answers.
Frequently Asked Questions
What should a business consider when selecting email marketing software?
Focus on your company size, budget, and core needs. Some platforms emphasize automation, others prioritize simplicity. Also factor in integrations, compliance features, and reliable support. Examining free trials, user reviews, and scalability helps narrow down the best fit.
Can I blend my current tools with new email marketing software?
Most reputable platforms connect with CRM, e-commerce, or social channels. Check compatibility and updates to avoid data conflicts. Some services offer APIs or custom integrations for unique setups. Asking support teams about specific requirements can prevent future headaches.
Is there any free email marketing software available now?
A few, including MailerLite and Mailchimp, have free plans with subscriber or sending limits. These can suit small ventures seeking basic campaigns. Features vary, so compare carefully. Upgrades may be needed if your list grows or needs become more complex.
Conclusion
Effective email marketing platforms do more than send out bulk messages. They centralise campaign management, allow you to personalise customer communication, and track results. The ten options above address a range of business needs from small outfits trying to build a loyal customer base to larger enterprises chasing significant growth. Ultimately, the goal is to find a platform that supports your objectives and keeps you flexible in a shifting market.
Aligning your chosen software with solid planning expands brand growth potential. You also gain a sharper understanding of audience behaviour, refining each campaign step by step. If you are ready to boost your brand through smart and creative campaigns, one of these tools might be exactly what you need. Choose wisely and you will connect with your audience in ways that encourage lasting success.
Frequently Asked Questions
What should a business consider when selecting email marketing software?
Focus on your company size, budget, and core needs. Some platforms emphasize automation, others prioritize simplicity. Also factor in integrations, compliance features, and reliable support. Examining free trials, user reviews, and scalability helps narrow down the best fit.
Can I blend my current tools with new email marketing software?
Most reputable platforms connect with CRM, e-commerce, or social channels. Check compatibility and updates to avoid data conflicts. Some services offer APIs or custom integrations for unique setups. Asking support teams about specific requirements can prevent future headaches.
Is there any free email marketing software available now?
A few, including MailerLite and Mailchimp, have free plans with subscriber or sending limits. These can suit small ventures seeking basic campaigns. Features vary, so compare carefully. Upgrades may be needed if your list grows or needs become more complex.
Conclusion
Effective email marketing platforms do more than send out bulk messages. They centralise campaign management, allow you to personalise customer communication, and track results. The ten options above address a range of business needs from small outfits trying to build a loyal customer base to larger enterprises chasing significant growth. Ultimately, the goal is to find a platform that supports your objectives and keeps you flexible in a shifting market.
Aligning your chosen software with solid planning expands brand growth potential. You also gain a sharper understanding of audience behaviour, refining each campaign step by step. If you are ready to boost your brand through smart and creative campaigns, one of these tools might be exactly what you need. Choose wisely and you will connect with your audience in ways that encourage lasting success.
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Work with us
Click to copy
work@for.co
- FOR® Brand. FOR® Future.
We’re remote-first — with strategic global hubs
Click to copy
Helsinki, FIN
info@for.fi
Click to copy
New York, NY
ny@for.co
Click to copy
Miami, FL
mia@for.co
Click to copy
Dubai, UAE
uae@for.co
Click to copy
Kyiv, UA
kyiv@for.co
Click to copy
Lagos, NG
lagos@for.ng
Copyright © 2024 FOR®
Work with us
Click to copy
work@for.co
We’re remote-first — with strategic global hubs
Click to copy
Helsinki, FIN
hel@for.co
Click to copy
New York, NY
ny@for.co
Click to copy
Miami, FL
mia@for.co
Click to copy
Dubai, UAE
uae@for.co
Click to copy
Kyiv, UA
kyiv@for.co
Click to copy
Lagos, NG
lagos@for.ng
Copyright © 2024 FOR®