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ARTICLE #14
10 best email marketing software choices for 2024
Email Marketing
Marketing Automation
Email Campaigns
Customer Engagement
Small Business Tools
Written by:
3 min read
Updated on: March 17, 2024
Toni Hukkanen
Head of Design
Creative Direction, Brand Direction
Toni Hukkanen
Head of Design
Creative Direction, Brand Direction
Toni Hukkanen
Head of Design
Creative Direction, Brand Direction
When today's digital market is so competitive, choosing the right tools makes a huge difference in your business. The effectiveness of email marketing is one of the best ways to drive engagement, conversions, and reach out to customers in any business. When there are so many available platforms for email marketing, choosing the best is always a chore.
Knowing what makes each tool different from others will help you make a decision that will drive you closer to your marketing goals. We will discuss ten of the best email marketing software options available in 2024, discussing their strengths, innovative features, and how they can be used to make a powerful campaign.
When today's digital market is so competitive, choosing the right tools makes a huge difference in your business. The effectiveness of email marketing is one of the best ways to drive engagement, conversions, and reach out to customers in any business. When there are so many available platforms for email marketing, choosing the best is always a chore.
Knowing what makes each tool different from others will help you make a decision that will drive you closer to your marketing goals. We will discuss ten of the best email marketing software options available in 2024, discussing their strengths, innovative features, and how they can be used to make a powerful campaign.
When today's digital market is so competitive, choosing the right tools makes a huge difference in your business. The effectiveness of email marketing is one of the best ways to drive engagement, conversions, and reach out to customers in any business. When there are so many available platforms for email marketing, choosing the best is always a chore.
Knowing what makes each tool different from others will help you make a decision that will drive you closer to your marketing goals. We will discuss ten of the best email marketing software options available in 2024, discussing their strengths, innovative features, and how they can be used to make a powerful campaign.
1. Mailchimp
1. Mailchimp
1. Mailchimp
Mailchimp is the absolute industry leader in email marketing and automation, not only due to its ease of use but also because it's such a feature-rich platform. Its advanced segmentation and reporting features allow businesses to reach customers by analysing their behaviour and preferences.
With its generative AI, users can create custom designs and optimise campaign performance as well. This tool also features the Customer Journey Builder, which automates email campaigns by following customer actions and ensures increased engagement and conversion rates.
Mailchimp is suitable for small to medium-sized businesses, as it helps to attract new customers, recover abandoned carts, and increase overall revenue. Many users witness impressive ROI and growth with Mailchimp's well-designed, data-driven marketing strategies.
Mailchimp is the absolute industry leader in email marketing and automation, not only due to its ease of use but also because it's such a feature-rich platform. Its advanced segmentation and reporting features allow businesses to reach customers by analysing their behaviour and preferences.
With its generative AI, users can create custom designs and optimise campaign performance as well. This tool also features the Customer Journey Builder, which automates email campaigns by following customer actions and ensures increased engagement and conversion rates.
Mailchimp is suitable for small to medium-sized businesses, as it helps to attract new customers, recover abandoned carts, and increase overall revenue. Many users witness impressive ROI and growth with Mailchimp's well-designed, data-driven marketing strategies.
Mailchimp is the absolute industry leader in email marketing and automation, not only due to its ease of use but also because it's such a feature-rich platform. Its advanced segmentation and reporting features allow businesses to reach customers by analysing their behaviour and preferences.
With its generative AI, users can create custom designs and optimise campaign performance as well. This tool also features the Customer Journey Builder, which automates email campaigns by following customer actions and ensures increased engagement and conversion rates.
Mailchimp is suitable for small to medium-sized businesses, as it helps to attract new customers, recover abandoned carts, and increase overall revenue. Many users witness impressive ROI and growth with Mailchimp's well-designed, data-driven marketing strategies.
2. Constant Contact
Constant Contact is a powerful marketing platform with a great user interface, and it also provides personalised email marketing solutions for small business marketing campaigns. It allows them to create engaging marketing campaigns with ease. Being able to easily integrate several different channels like email, social media, and SMS marketing is one of its distinctive features.
Constant Contact is really helpful for businesses that want better customer engagement. The advanced marketing tools it provides enable users to enhance their relationships with customers, which can lead to a more organised marketing strategy. Its award-winning support can give its users the help they need at any time.
Overall, Constant Contact remains a good all-in-one platform for small business owners who want to increase their current profits and keep their customers loyal through a digital marketing strategy.
Constant Contact is a powerful marketing platform with a great user interface, and it also provides personalised email marketing solutions for small business marketing campaigns. It allows them to create engaging marketing campaigns with ease. Being able to easily integrate several different channels like email, social media, and SMS marketing is one of its distinctive features.
Constant Contact is really helpful for businesses that want better customer engagement. The advanced marketing tools it provides enable users to enhance their relationships with customers, which can lead to a more organised marketing strategy. Its award-winning support can give its users the help they need at any time.
Overall, Constant Contact remains a good all-in-one platform for small business owners who want to increase their current profits and keep their customers loyal through a digital marketing strategy.
Constant Contact is a powerful marketing platform with a great user interface, and it also provides personalised email marketing solutions for small business marketing campaigns. It allows them to create engaging marketing campaigns with ease. Being able to easily integrate several different channels like email, social media, and SMS marketing is one of its distinctive features.
Constant Contact is really helpful for businesses that want better customer engagement. The advanced marketing tools it provides enable users to enhance their relationships with customers, which can lead to a more organised marketing strategy. Its award-winning support can give its users the help they need at any time.
Overall, Constant Contact remains a good all-in-one platform for small business owners who want to increase their current profits and keep their customers loyal through a digital marketing strategy.
3. Brevo (formerly Sendinblue)
This email marketing software adapts to the needs of small and medium-sized companies. Brevo features strong automation tools and a user-friendly interface, with other functionalities such as email campaigns, SMS marketing, and CRM. Among these, its drag-and-drop email builder, advanced segmentation options, and real-time analytics are worth mentioning since they enable users to design campaigns that appeal to their target audience.
Its automation engine also helps marketers to set up triggered emails based on customer behaviour. It’s thus highly relevant for organisations interested in improving customer engagement and conversion rates while saving time spent on repetitive activities. In general, Brevo offers a comprehensive solution for businesses wanting to optimise their email marketing strategies.
This email marketing software adapts to the needs of small and medium-sized companies. Brevo features strong automation tools and a user-friendly interface, with other functionalities such as email campaigns, SMS marketing, and CRM. Among these, its drag-and-drop email builder, advanced segmentation options, and real-time analytics are worth mentioning since they enable users to design campaigns that appeal to their target audience.
Its automation engine also helps marketers to set up triggered emails based on customer behaviour. It’s thus highly relevant for organisations interested in improving customer engagement and conversion rates while saving time spent on repetitive activities. In general, Brevo offers a comprehensive solution for businesses wanting to optimise their email marketing strategies.
This email marketing software adapts to the needs of small and medium-sized companies. Brevo features strong automation tools and a user-friendly interface, with other functionalities such as email campaigns, SMS marketing, and CRM. Among these, its drag-and-drop email builder, advanced segmentation options, and real-time analytics are worth mentioning since they enable users to design campaigns that appeal to their target audience.
Its automation engine also helps marketers to set up triggered emails based on customer behaviour. It’s thus highly relevant for organisations interested in improving customer engagement and conversion rates while saving time spent on repetitive activities. In general, Brevo offers a comprehensive solution for businesses wanting to optimise their email marketing strategies.
4. Zoho Campaigns
Zoho Campaigns is an excellent email marketing tool for any business looking to improve its marketing efforts. Dynamic personalisation, next-generation automation, and A/B testing differentiate it from others and allow marketers to maximise their campaigns using real-time data. With the drag-and-drop editor, users may create engaging emails containing polls, videos, or other interactive elements. Other than this, Zoho Campaigns is perfect at finding the best send times and email frequency so that messages reach the audience effectively without overwhelming them.
As it's designed for e-commerce, it integrates well with online stores in order to automate follow-ups regarding abandoned carts and promotional emails. This robust solution helps to successfully automate email marketing while providing insightful analytics and comprehensive contact management.
Zoho Campaigns is an excellent email marketing tool for any business looking to improve its marketing efforts. Dynamic personalisation, next-generation automation, and A/B testing differentiate it from others and allow marketers to maximise their campaigns using real-time data. With the drag-and-drop editor, users may create engaging emails containing polls, videos, or other interactive elements. Other than this, Zoho Campaigns is perfect at finding the best send times and email frequency so that messages reach the audience effectively without overwhelming them.
As it's designed for e-commerce, it integrates well with online stores in order to automate follow-ups regarding abandoned carts and promotional emails. This robust solution helps to successfully automate email marketing while providing insightful analytics and comprehensive contact management.
Zoho Campaigns is an excellent email marketing tool for any business looking to improve its marketing efforts. Dynamic personalisation, next-generation automation, and A/B testing differentiate it from others and allow marketers to maximise their campaigns using real-time data. With the drag-and-drop editor, users may create engaging emails containing polls, videos, or other interactive elements. Other than this, Zoho Campaigns is perfect at finding the best send times and email frequency so that messages reach the audience effectively without overwhelming them.
As it's designed for e-commerce, it integrates well with online stores in order to automate follow-ups regarding abandoned carts and promotional emails. This robust solution helps to successfully automate email marketing while providing insightful analytics and comprehensive contact management.
5. Campaigner
Campaigner is an evolving email marketing platform with a strong set of features at an excellent price point to help grow your business. The platform has a workflow builder for automation that can be used for both simple and more advanced customer journeys, and it can include emails and sms messages in campaigns.
The software allows users to easily create their own campaigns, which are six times more effective than traditional drip marketing. There are certain peculiarities about Campaigner, such as its strong reputation guard that ensures the list health, advanced user segmentation based on location and shopping preferences for personalised communication and a simple drag-and-drop email builder.
Furthermore, Campaigner allows businesses to attract leads, making it perfect for marketers who want to increase their reach among potential customers. It offers 24/7 support so the customers can get expert help whenever they need it. Businesses interested in a high-performing email marketing strategy should consider using this tool.
Campaigner is an evolving email marketing platform with a strong set of features at an excellent price point to help grow your business. The platform has a workflow builder for automation that can be used for both simple and more advanced customer journeys, and it can include emails and sms messages in campaigns.
The software allows users to easily create their own campaigns, which are six times more effective than traditional drip marketing. There are certain peculiarities about Campaigner, such as its strong reputation guard that ensures the list health, advanced user segmentation based on location and shopping preferences for personalised communication and a simple drag-and-drop email builder.
Furthermore, Campaigner allows businesses to attract leads, making it perfect for marketers who want to increase their reach among potential customers. It offers 24/7 support so the customers can get expert help whenever they need it. Businesses interested in a high-performing email marketing strategy should consider using this tool.
Campaigner is an evolving email marketing platform with a strong set of features at an excellent price point to help grow your business. The platform has a workflow builder for automation that can be used for both simple and more advanced customer journeys, and it can include emails and sms messages in campaigns.
The software allows users to easily create their own campaigns, which are six times more effective than traditional drip marketing. There are certain peculiarities about Campaigner, such as its strong reputation guard that ensures the list health, advanced user segmentation based on location and shopping preferences for personalised communication and a simple drag-and-drop email builder.
Furthermore, Campaigner allows businesses to attract leads, making it perfect for marketers who want to increase their reach among potential customers. It offers 24/7 support so the customers can get expert help whenever they need it. Businesses interested in a high-performing email marketing strategy should consider using this tool.
6. GetResponse
GetResponse is a pioneering email marketing platform that has been empowering businesses since 1998. In more than 160 countries, it boasts a remarkable 99% deliverability rate and gains one hundred percent on average for all paid plans within the first month of use. Therefore,
GetResponse is the most effective solution for those who need reliable software for their marketing needs. It provides multiple features such as AI email marketing, automated email scenarios, the creation of landing pages, and integration with various tools to streamline workflows. With its intuitive interface designed both for beginner and experienced marketers, GetResponse facilitates the generation of newsletters and encourages customer engagement.
Furthermore, it is introducing more advanced educational tools like AI-based course builders and premium newsletters so you can market your knowledge effectively. GetResponse provides promising customer support, and its high volume infrastructure makes it quite suitable even for large companies.
GetResponse is a pioneering email marketing platform that has been empowering businesses since 1998. In more than 160 countries, it boasts a remarkable 99% deliverability rate and gains one hundred percent on average for all paid plans within the first month of use. Therefore,
GetResponse is the most effective solution for those who need reliable software for their marketing needs. It provides multiple features such as AI email marketing, automated email scenarios, the creation of landing pages, and integration with various tools to streamline workflows. With its intuitive interface designed both for beginner and experienced marketers, GetResponse facilitates the generation of newsletters and encourages customer engagement.
Furthermore, it is introducing more advanced educational tools like AI-based course builders and premium newsletters so you can market your knowledge effectively. GetResponse provides promising customer support, and its high volume infrastructure makes it quite suitable even for large companies.
GetResponse is a pioneering email marketing platform that has been empowering businesses since 1998. In more than 160 countries, it boasts a remarkable 99% deliverability rate and gains one hundred percent on average for all paid plans within the first month of use. Therefore,
GetResponse is the most effective solution for those who need reliable software for their marketing needs. It provides multiple features such as AI email marketing, automated email scenarios, the creation of landing pages, and integration with various tools to streamline workflows. With its intuitive interface designed both for beginner and experienced marketers, GetResponse facilitates the generation of newsletters and encourages customer engagement.
Furthermore, it is introducing more advanced educational tools like AI-based course builders and premium newsletters so you can market your knowledge effectively. GetResponse provides promising customer support, and its high volume infrastructure makes it quite suitable even for large companies.
7. Klaviyo
An email marketing platform that also deals with SMS campaigns, Klaviyo is a powerful marketing automation system that offers numerous AI-driven features. It is remarkable at building complex profiles of a customer to help businesses understand the behaviour and preferences of their customers.
One of its unique features is being able to recommend personalised products to ensure that each customer is given a highly relevant suggestion. Its precise conversion tracking via advanced attribution techniques enables marketers to evaluate how well their campaigns have performed across different channels.
Using predictive data, it carries out real-time segmentation tasks, allowing users to target their audience effectively. Therefore, whether you are a small enterprise or an established brand, Klaviyo would be most suitable for those who want to increase customer engagement and streamline their marketing processes through data-driven decisions.
An email marketing platform that also deals with SMS campaigns, Klaviyo is a powerful marketing automation system that offers numerous AI-driven features. It is remarkable at building complex profiles of a customer to help businesses understand the behaviour and preferences of their customers.
One of its unique features is being able to recommend personalised products to ensure that each customer is given a highly relevant suggestion. Its precise conversion tracking via advanced attribution techniques enables marketers to evaluate how well their campaigns have performed across different channels.
Using predictive data, it carries out real-time segmentation tasks, allowing users to target their audience effectively. Therefore, whether you are a small enterprise or an established brand, Klaviyo would be most suitable for those who want to increase customer engagement and streamline their marketing processes through data-driven decisions.
An email marketing platform that also deals with SMS campaigns, Klaviyo is a powerful marketing automation system that offers numerous AI-driven features. It is remarkable at building complex profiles of a customer to help businesses understand the behaviour and preferences of their customers.
One of its unique features is being able to recommend personalised products to ensure that each customer is given a highly relevant suggestion. Its precise conversion tracking via advanced attribution techniques enables marketers to evaluate how well their campaigns have performed across different channels.
Using predictive data, it carries out real-time segmentation tasks, allowing users to target their audience effectively. Therefore, whether you are a small enterprise or an established brand, Klaviyo would be most suitable for those who want to increase customer engagement and streamline their marketing processes through data-driven decisions.
8. ActiveCampaign
ActiveCampaign is an efficient marketing automation software that boosts customer experiences through personalised communication. It is a versatile software that combines email marketing, SMS, and cross-channel tools to create interactive marketing flows to meet the expectations of your audience.
Some of its unique features include smart automation that allows users to manage contacts, send targeted campaigns, and engage with customers with ease. ActiveCampaign effortlessly integrates more than 900 marketing tools, which enable advanced customisation and workflow automation. ActiveCampaign excels at improving customer relations and increasing engagement, making it a great option for businesses that want to improve their marketing productivity and revenue growth.
ActiveCampaign is an efficient marketing automation software that boosts customer experiences through personalised communication. It is a versatile software that combines email marketing, SMS, and cross-channel tools to create interactive marketing flows to meet the expectations of your audience.
Some of its unique features include smart automation that allows users to manage contacts, send targeted campaigns, and engage with customers with ease. ActiveCampaign effortlessly integrates more than 900 marketing tools, which enable advanced customisation and workflow automation. ActiveCampaign excels at improving customer relations and increasing engagement, making it a great option for businesses that want to improve their marketing productivity and revenue growth.
ActiveCampaign is an efficient marketing automation software that boosts customer experiences through personalised communication. It is a versatile software that combines email marketing, SMS, and cross-channel tools to create interactive marketing flows to meet the expectations of your audience.
Some of its unique features include smart automation that allows users to manage contacts, send targeted campaigns, and engage with customers with ease. ActiveCampaign effortlessly integrates more than 900 marketing tools, which enable advanced customisation and workflow automation. ActiveCampaign excels at improving customer relations and increasing engagement, making it a great option for businesses that want to improve their marketing productivity and revenue growth.
9. ConvertKit
ConvertKit is a creator-focused email marketing software that helps empower artists, writers, musicians, and other creatives and engage their audiences. Its distinctive feature worth mentioning is the ease of creating beautiful landing pages and opt-in forms without any technical background.
Moreover, Convertkit has strong automation features that enable users to create customised email sequences based on the subscribers' actions. This makes it a great option for creators who want to convert their followers into subscribers or loyal clients. It also provides features like deep reporting and analytics so businesses can see how they are performing and growing. As it comes with tools specifically for creators, ConvertKit can be the best option for those who wish to turn their creative passion into a full-time career.
ConvertKit is a creator-focused email marketing software that helps empower artists, writers, musicians, and other creatives and engage their audiences. Its distinctive feature worth mentioning is the ease of creating beautiful landing pages and opt-in forms without any technical background.
Moreover, Convertkit has strong automation features that enable users to create customised email sequences based on the subscribers' actions. This makes it a great option for creators who want to convert their followers into subscribers or loyal clients. It also provides features like deep reporting and analytics so businesses can see how they are performing and growing. As it comes with tools specifically for creators, ConvertKit can be the best option for those who wish to turn their creative passion into a full-time career.
ConvertKit is a creator-focused email marketing software that helps empower artists, writers, musicians, and other creatives and engage their audiences. Its distinctive feature worth mentioning is the ease of creating beautiful landing pages and opt-in forms without any technical background.
Moreover, Convertkit has strong automation features that enable users to create customised email sequences based on the subscribers' actions. This makes it a great option for creators who want to convert their followers into subscribers or loyal clients. It also provides features like deep reporting and analytics so businesses can see how they are performing and growing. As it comes with tools specifically for creators, ConvertKit can be the best option for those who wish to turn their creative passion into a full-time career.
10. MailerLite
MailerLite is an email marketing tool that helps businesses grow their audience and develop strong customer relationships. The drag-and-drop editor, which is powered by AI, makes it extremely simple to create visually stunning email campaigns, even if the user has little knowledge of design tools. It also offers automation features that send perfectly timed, targeted emails at the right moment to the right audience.
Moreover, MailerLite has website and landing page builders, so it's truly an all-in-one solution for a business to engage visitors effectively and collect leads. It also allows e-commerce integration and paid newsletter subscriptions, making MailerLite most suitable for digital marketers and small businesses seeking to increase sales and systematise marketing efforts in the most effective way.
MailerLite is an email marketing tool that helps businesses grow their audience and develop strong customer relationships. The drag-and-drop editor, which is powered by AI, makes it extremely simple to create visually stunning email campaigns, even if the user has little knowledge of design tools. It also offers automation features that send perfectly timed, targeted emails at the right moment to the right audience.
Moreover, MailerLite has website and landing page builders, so it's truly an all-in-one solution for a business to engage visitors effectively and collect leads. It also allows e-commerce integration and paid newsletter subscriptions, making MailerLite most suitable for digital marketers and small businesses seeking to increase sales and systematise marketing efforts in the most effective way.
MailerLite is an email marketing tool that helps businesses grow their audience and develop strong customer relationships. The drag-and-drop editor, which is powered by AI, makes it extremely simple to create visually stunning email campaigns, even if the user has little knowledge of design tools. It also offers automation features that send perfectly timed, targeted emails at the right moment to the right audience.
Moreover, MailerLite has website and landing page builders, so it's truly an all-in-one solution for a business to engage visitors effectively and collect leads. It also allows e-commerce integration and paid newsletter subscriptions, making MailerLite most suitable for digital marketers and small businesses seeking to increase sales and systematise marketing efforts in the most effective way.
Frequently Asked Questions
What should a business consider when selecting email marketing software?
Test
Can I blend my current tools with new email marketing software?
Test
Is there any free email marketing software available now?
Test
Where should I start when considering data privacy and compliance?
Test
Conclusion
The best email marketing software centralises and automates campaign management while facilitating personalised customer engagement and analytics. The best email marketing software mentioned above are designed to fulfil business needs and goals. You can easily manage relationships with your audience, improve your entire marketing strategy, and generate more sales with these tools. You must not compromise when choosing email marketing software. It must be the one that will empower your business to succeed in these changing market conditions.
Frequently Asked Questions
What should a business consider when selecting email marketing software?
Test
Can I blend my current tools with new email marketing software?
Test
Is there any free email marketing software available now?
Test
Where should I start when considering data privacy and compliance?
Test
Conclusion
The best email marketing software centralises and automates campaign management while facilitating personalised customer engagement and analytics. The best email marketing software mentioned above are designed to fulfil business needs and goals. You can easily manage relationships with your audience, improve your entire marketing strategy, and generate more sales with these tools. You must not compromise when choosing email marketing software. It must be the one that will empower your business to succeed in these changing market conditions.
Frequently Asked Questions
What should a business consider when selecting email marketing software?
Test
Can I blend my current tools with new email marketing software?
Test
Is there any free email marketing software available now?
Test
Where should I start when considering data privacy and compliance?
Test
Conclusion
The best email marketing software centralises and automates campaign management while facilitating personalised customer engagement and analytics. The best email marketing software mentioned above are designed to fulfil business needs and goals. You can easily manage relationships with your audience, improve your entire marketing strategy, and generate more sales with these tools. You must not compromise when choosing email marketing software. It must be the one that will empower your business to succeed in these changing market conditions.
ARTICLE #14
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We’re remote-first — with strategic global hubs
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Click to copy
New York, NY
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Copyright © 2024 FOR®
Work with us
Click to copy
work@for.co
FOR® Industries
We’re remote-first — with strategic global hubs
Click to copy
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New York, NY
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Click to copy
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