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ARTICLE #14
10 best email marketing software choices for 2024
Email Marketing
Marketing Automation
Email Campaigns
Customer Engagement
Small Business Tools
Email Marketing
Marketing Automation
Email Campaigns
Customer Engagement
Small Business Tools
Written by:
3 min read
Updated on: March 17, 2024
Toni Hukkanen
Head of Design
Creative Direction, Brand Direction
Toni Hukkanen
Head of Design
Creative Direction, Brand Direction
When the online competition feels fierce, selecting the right tools can transform how you do business. Email marketing still stands out as a powerful method to boost engagement, drive conversions, and speak directly to customers. Yet, with so many platforms in the mix, picking a winner sometimes feels like solving a riddle. That’s why it helps to see what sets each contender apart.
Below are ten standout email marketing software options for 2024, each with its own strengths, fresh features, and ways to help you craft campaigns that truly work.
When the online competition feels fierce, selecting the right tools can transform how you do business. Email marketing still stands out as a powerful method to boost engagement, drive conversions, and speak directly to customers. Yet, with so many platforms in the mix, picking a winner sometimes feels like solving a riddle. That’s why it helps to see what sets each contender apart.
Below are ten standout email marketing software options for 2024, each with its own strengths, fresh features, and ways to help you craft campaigns that truly work.
1. Mailchimp
1. Mailchimp
Mailchimp often pops up first when people discuss email marketing. Its popularity isn’t just hype; the platform delivers ease of use plus an impressive set of tools. The advanced segmentation and reporting functions allow businesses to home in on customer behaviour and preferences. There’s also a generative AI feature that creates custom designs and optimises campaign performance.
A unique highlight is what Mailchimp calls its builder for customer workflows (originally named “Customer Journey Builder”), which automates email campaigns by tracking actions taken by your audience. Users typically see better engagement and conversion rates with that feature in action. Mailchimp also caters to small and medium-sized businesses by helping them attract new customers, recover abandoned carts, and improve revenue. Many businesses report noticeable ROI and growth by leaning on Mailchimp’s data-backed tactics.
Mailchimp often pops up first when people discuss email marketing. Its popularity isn’t just hype; the platform delivers ease of use plus an impressive set of tools. The advanced segmentation and reporting functions allow businesses to home in on customer behaviour and preferences. There’s also a generative AI feature that creates custom designs and optimises campaign performance.
A unique highlight is what Mailchimp calls its builder for customer workflows (originally named “Customer Journey Builder”), which automates email campaigns by tracking actions taken by your audience. Users typically see better engagement and conversion rates with that feature in action. Mailchimp also caters to small and medium-sized businesses by helping them attract new customers, recover abandoned carts, and improve revenue. Many businesses report noticeable ROI and growth by leaning on Mailchimp’s data-backed tactics.
2. Constant Contact
Constant Contact is known for its approachable interface, along with email marketing solutions tailored to small businesses. That might sound standard, but it also integrates other channels such as social media and SMS marketing that are helpful for connecting with audiences wherever they are.
Many find that Constant Contact significantly boosts customer engagement through its wide range of marketing tools. It offers templates and features to build relationships with your audience, plus an award-winning support team for those moments when you’d prefer a human voice to a forum post. If you’re a small business owner keen to strengthen loyalty and lift profits, Constant Contact is a well-rounded option.
Constant Contact is known for its approachable interface, along with email marketing solutions tailored to small businesses. That might sound standard, but it also integrates other channels such as social media and SMS marketing that are helpful for connecting with audiences wherever they are.
Many find that Constant Contact significantly boosts customer engagement through its wide range of marketing tools. It offers templates and features to build relationships with your audience, plus an award-winning support team for those moments when you’d prefer a human voice to a forum post. If you’re a small business owner keen to strengthen loyalty and lift profits, Constant Contact is a well-rounded option.
3. Brevo (formerly Sendinblue)
Brevo adapts to the needs of small and medium-sized organisations, offering email campaigns, SMS marketing, and CRM solutions all in one place. Standout elements include a simple drag-and-drop builder, detailed segmentation capabilities, and real-time analytics. These let you create attention-grabbing campaigns for the exact audience you want to reach.
There’s also an automation engine that sends triggered emails based on user actions, which can lift engagement and improve conversions. For anyone looking to save time on repetitive marketing tasks, Brevo delivers a comprehensive package that keeps workflows smooth and data clear.
Brevo adapts to the needs of small and medium-sized organisations, offering email campaigns, SMS marketing, and CRM solutions all in one place. Standout elements include a simple drag-and-drop builder, detailed segmentation capabilities, and real-time analytics. These let you create attention-grabbing campaigns for the exact audience you want to reach.
There’s also an automation engine that sends triggered emails based on user actions, which can lift engagement and improve conversions. For anyone looking to save time on repetitive marketing tasks, Brevo delivers a comprehensive package that keeps workflows smooth and data clear.
4. Zoho Campaigns
Zoho Campaigns helps businesses refine their marketing by combining dynamic personalisation, automation, and A/B testing. It’s easy to design eye-catching emails featuring polls, videos, or other interactive elements using the drag-and-drop editor. Another plus: Zoho Campaigns can figure out ideal send times, so subscribers aren’t overwhelmed.
Because it’s built with e-commerce in mind, Zoho Campaigns integrates seamlessly with online shops to manage follow-ups on abandoned carts, as well as highlight promotions. The analytics dashboard gives insight into open rates, click-through stats, and audience segments. All in all, it’s a tool designed to help marketers automate email outreach while staying focused on genuine results.
Zoho Campaigns helps businesses refine their marketing by combining dynamic personalisation, automation, and A/B testing. It’s easy to design eye-catching emails featuring polls, videos, or other interactive elements using the drag-and-drop editor. Another plus: Zoho Campaigns can figure out ideal send times, so subscribers aren’t overwhelmed.
Because it’s built with e-commerce in mind, Zoho Campaigns integrates seamlessly with online shops to manage follow-ups on abandoned carts, as well as highlight promotions. The analytics dashboard gives insight into open rates, click-through stats, and audience segments. All in all, it’s a tool designed to help marketers automate email outreach while staying focused on genuine results.
5. Campaigner
Campaigner consistently evolves, offering a solid mix of features at a good price point. Its automation workflow builder handles both simple and advanced customer paths incorporating emails and SMS messages side by side. The result can be campaigns that outperform typical drip strategies by a notable margin.
Campaigner also comes with a reputation-guard mechanism to keep your contact list healthy, along with advanced segmentation that sorts customers by location or purchase preferences for more precise messaging. Its easy drag-and-drop email designer simplifies the creative process, and 24/7 support is available whenever you’re stuck. Marketers eager for a high-impact tool may find Campaigner a great pick.
Campaigner consistently evolves, offering a solid mix of features at a good price point. Its automation workflow builder handles both simple and advanced customer paths incorporating emails and SMS messages side by side. The result can be campaigns that outperform typical drip strategies by a notable margin.
Campaigner also comes with a reputation-guard mechanism to keep your contact list healthy, along with advanced segmentation that sorts customers by location or purchase preferences for more precise messaging. Its easy drag-and-drop email designer simplifies the creative process, and 24/7 support is available whenever you’re stuck. Marketers eager for a high-impact tool may find Campaigner a great pick.
6. GetResponse
GetResponse has been a key player since 1998, operating in over 160 countries with a 99% deliverability rate. It also offers an average gain of 100% on paid plans within the first month. That’s a serious indicator of its reliability.
Feature-wise, GetResponse packs AI email marketing, automated scenarios, and integrated landing page tools. The user-friendly interface suits both beginners and experienced marketers, making it simpler to launch newsletters and maintain audience interest. New additions include AI-based course builders and premium newsletters, which can be especially appealing if you sell knowledge-based products. GetResponse’s responsive support and strong infrastructure have also drawn larger businesses into the fold.
GetResponse has been a key player since 1998, operating in over 160 countries with a 99% deliverability rate. It also offers an average gain of 100% on paid plans within the first month. That’s a serious indicator of its reliability.
Feature-wise, GetResponse packs AI email marketing, automated scenarios, and integrated landing page tools. The user-friendly interface suits both beginners and experienced marketers, making it simpler to launch newsletters and maintain audience interest. New additions include AI-based course builders and premium newsletters, which can be especially appealing if you sell knowledge-based products. GetResponse’s responsive support and strong infrastructure have also drawn larger businesses into the fold.
7. Klaviyo
Klaviyo combines email and SMS marketing with an AI-driven engine. It shines at building detailed customer profiles, helping businesses pinpoint what their audience genuinely wants. There’s even a personalised product recommendation option, so every customer sees something that feels tailored to them.
Marketers can track performance through advanced attribution models, a feature that shows exactly which channels produce results. Klaviyo also uses predictive data for real-time segmentation, letting you divide audiences on the fly. It’s built to scale with companies of various sizes, and it helps maintain consistent engagement with minimal guesswork and streamlining their marketing processes through data-driven decisions.
Klaviyo combines email and SMS marketing with an AI-driven engine. It shines at building detailed customer profiles, helping businesses pinpoint what their audience genuinely wants. There’s even a personalised product recommendation option, so every customer sees something that feels tailored to them.
Marketers can track performance through advanced attribution models, a feature that shows exactly which channels produce results. Klaviyo also uses predictive data for real-time segmentation, letting you divide audiences on the fly. It’s built to scale with companies of various sizes, and it helps maintain consistent engagement with minimal guesswork and streamlining their marketing processes through data-driven decisions.
8. ActiveCampaign
ActiveCampaign excels at automation and personalisation. It merges email marketing, SMS messaging, and other channels to form interactive marketing flows that cater to your audience’s expectations. One of its major attractions is the smart automation system, which manages contacts, sends targeted emails and boosts engagement.
You can integrate ActiveCampaign with 900-plus marketing tools to customise how you collect data or plan your campaigns. This flexibility is a big reason why many businesses see improved customer relationships and rising revenue once they adopt ActiveCampaign.
ActiveCampaign excels at automation and personalisation. It merges email marketing, SMS messaging, and other channels to form interactive marketing flows that cater to your audience’s expectations. One of its major attractions is the smart automation system, which manages contacts, sends targeted emails and boosts engagement.
You can integrate ActiveCampaign with 900-plus marketing tools to customise how you collect data or plan your campaigns. This flexibility is a big reason why many businesses see improved customer relationships and rising revenue once they adopt ActiveCampaign.
9. ConvertKit
ConvertKit goes straight to the heart of creators, whether you’re a writer, musician, or digital artist. It’s built to connect with your followers on a personal level. One standout is its effortless landing page and opt-in form creation, even for those of us who aren’t designers at heart.
The platform’s automation can trigger targeted email sequences based on subscriber actions, which is handy if you want to send different messages to fans vs. new leads. The built-in analytics reveal subscriber behaviour and content performance, so you know what works. Because it’s aimed primarily at creators, ConvertKit can play a key role in turning a passion project into a thriving livelihood.
ConvertKit goes straight to the heart of creators, whether you’re a writer, musician, or digital artist. It’s built to connect with your followers on a personal level. One standout is its effortless landing page and opt-in form creation, even for those of us who aren’t designers at heart.
The platform’s automation can trigger targeted email sequences based on subscriber actions, which is handy if you want to send different messages to fans vs. new leads. The built-in analytics reveal subscriber behaviour and content performance, so you know what works. Because it’s aimed primarily at creators, ConvertKit can play a key role in turning a passion project into a thriving livelihood.
10. MailerLite
MailerLite helps businesses expand their audience and foster strong relationships. Its AI-assisted drag-and-drop editor makes building gorgeous email campaigns straightforward, even for newcomers. The automation settings let you send timely, relevant messages to the right segment at any moment.
MailerLite also includes website and landing page builders, so your entire marketing system can live under one roof. E-commerce users will enjoy direct store integrations, plus the ability to manage paid newsletters for additional revenue. MailerLite often appeals to small businesses and digital marketers who want to scale up in a systematic way.
MailerLite helps businesses expand their audience and foster strong relationships. Its AI-assisted drag-and-drop editor makes building gorgeous email campaigns straightforward, even for newcomers. The automation settings let you send timely, relevant messages to the right segment at any moment.
MailerLite also includes website and landing page builders, so your entire marketing system can live under one roof. E-commerce users will enjoy direct store integrations, plus the ability to manage paid newsletters for additional revenue. MailerLite often appeals to small businesses and digital marketers who want to scale up in a systematic way.
Frequently Asked Questions
What should a business consider when selecting email marketing software?
It’s important to factor in your company’s size, budget, and unique requirements. Some organisations might need sophisticated automation, while others only need a straightforward interface. Also keep an eye on customer support options, because timely help can make your life easier when things get tricky.
Can I blend my current tools with new email marketing software?
Yes. Most reputable platforms sync with CRM systems, social media channels, and e-commerce apps. Always check compatibility first to save yourself from headaches down the road.
Is there any free email marketing software available now?
Some platforms, such as MailerLite and Mailchimp, provide free plans with limits. They’re helpful if you’re a start-up or small business that wants to dip a toe into email marketing without any upfront costs.
Conclusion
Effective email marketing platforms do more than send out bulk messages. They centralise campaign management, allow you to personalise customer communication and track results. The ten options above address a range of business needs from small outfits trying to build a loyal customer base, to larger enterprises chasing significant growth. Ultimately, the goal is to find a platform that supports your objectives and keeps you flexible in a shifting market.
If you’re ready to boost your brand through smart, creative campaigns, one of these tools might be exactly what you need. Choose wisely, and you’ll connect with your audience in ways that encourage lasting success.
Frequently Asked Questions
What should a business consider when selecting email marketing software?
It’s important to factor in your company’s size, budget, and unique requirements. Some organisations might need sophisticated automation, while others only need a straightforward interface. Also keep an eye on customer support options, because timely help can make your life easier when things get tricky.
Can I blend my current tools with new email marketing software?
Yes. Most reputable platforms sync with CRM systems, social media channels, and e-commerce apps. Always check compatibility first to save yourself from headaches down the road.
Is there any free email marketing software available now?
Some platforms, such as MailerLite and Mailchimp, provide free plans with limits. They’re helpful if you’re a start-up or small business that wants to dip a toe into email marketing without any upfront costs.
Conclusion
Effective email marketing platforms do more than send out bulk messages. They centralise campaign management, allow you to personalise customer communication and track results. The ten options above address a range of business needs from small outfits trying to build a loyal customer base, to larger enterprises chasing significant growth. Ultimately, the goal is to find a platform that supports your objectives and keeps you flexible in a shifting market.
If you’re ready to boost your brand through smart, creative campaigns, one of these tools might be exactly what you need. Choose wisely, and you’ll connect with your audience in ways that encourage lasting success.
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Work with us
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We’re remote-first — with strategic global hubs
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Click to copy
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Click to copy
Dubai, UAE
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Copyright © 2024 FOR®