The perfect tech stacks to power up your ecommerce store

The perfect tech stacks to power up your ecommerce store
The perfect tech stacks to power up your ecommerce store
The perfect tech stacks to power up your ecommerce store

eCommerce

Digital Commerce

Online Store

Woo Commerce

Digital Marketing

Written by:

5 min read

Updated on: July 22, 2024

Toni Hukkanen

Head of Design

Toni Hukkanen - Head of design, with proper track of high end projects in design agency

Creative Direction, Brand Direction

Toni Hukkanen

Head of Design

Toni Hukkanen - Head of design, with proper track of high end projects in design agency

Creative Direction, Brand Direction

Toni Hukkanen

Head of Design

Toni Hukkanen - Head of design, with proper track of high end projects in design agency

Creative Direction, Brand Direction

Your eCommerce tech stack is the backbone of any online business. Choosing the right tech stack for your eCommerce store is key to a smooth user experience, scalability and integration with other business processes.

In this article, we will explore the perfect tech stacks to power up your eCommerce store and boost your sales. Whether you are a new business just starting or an established brand looking to revamp your online presence, we have got you covered.

Your eCommerce tech stack is the backbone of any online business. Choosing the right tech stack for your eCommerce store is key to a smooth user experience, scalability and integration with other business processes.

In this article, we will explore the perfect tech stacks to power up your eCommerce store and boost your sales. Whether you are a new business just starting or an established brand looking to revamp your online presence, we have got you covered.

Your eCommerce tech stack is the backbone of any online business. Choosing the right tech stack for your eCommerce store is key to a smooth user experience, scalability and integration with other business processes.

In this article, we will explore the perfect tech stacks to power up your eCommerce store and boost your sales. Whether you are a new business just starting or an established brand looking to revamp your online presence, we have got you covered.

What is an ecommerce technology stack?

What is an ecommerce technology stack?

What is an ecommerce technology stack?

An ecommerce technology stack, or tech stack, refers to the collection of software solutions that support the different workflows in running an ecommerce website or online store.

Technology stack is a combination of frameworks, tools, apps, platforms, and programming languages employed to develop a website or a mobile application.

What is an ecommerce technology stack?

There are 2 main parts of this ecosystem. First is the front end [client-facing] and second is the back end [server-facing]

The front-end stack refers to the applications and languages that are used to develop and design your website or online storefront. Whereas your back end stack will be the server, application, and database that work behind the scenes to deliver information to the customer.

An ecommerce technology stack, or tech stack, refers to the collection of software solutions that support the different workflows in running an ecommerce website or online store.

Technology stack is a combination of frameworks, tools, apps, platforms, and programming languages employed to develop a website or a mobile application.

What is an ecommerce technology stack?

There are 2 main parts of this ecosystem. First is the front end [client-facing] and second is the back end [server-facing]

The front-end stack refers to the applications and languages that are used to develop and design your website or online storefront. Whereas your back end stack will be the server, application, and database that work behind the scenes to deliver information to the customer.

An ecommerce technology stack, or tech stack, refers to the collection of software solutions that support the different workflows in running an ecommerce website or online store.

Technology stack is a combination of frameworks, tools, apps, platforms, and programming languages employed to develop a website or a mobile application.

What is an ecommerce technology stack?

There are 2 main parts of this ecosystem. First is the front end [client-facing] and second is the back end [server-facing]

The front-end stack refers to the applications and languages that are used to develop and design your website or online storefront. Whereas your back end stack will be the server, application, and database that work behind the scenes to deliver information to the customer.

Four factors to consider when choosing tools for your tech stack

To make the best decision for your business, Be sure you understand your business needs, as well as any third-party services and software solutions you’re already using. It is crucial to consider the following factors when selecting your eCommerce tech stack.

Four factors to consider when choosing tools for your tech stack

Scalability

Scalability is a big consideration when choosing an ecommerce platform as your business grows and puts more demands on your website. For example more traffic may require more server resources and a larger product catalog may require more advanced search and filtering. Platforms like Shopify and BigCommerce scale automatically with your demand. Open source platforms like WooCommerce and Magento require manual scaling like upgrading your hosting plan or optimizing your website.

If your platforms and frameworks are not capable of scaling fast without much extra investment in terms of talent, time, and capital, you will be losing market share and facing potential lost revenues by the minute.

Complexity

A complex tech stack gives you lots of functionality for your store but it also means more operational costs to manage it. More time and resources for maintenance and updates.

On the other hand a managed or all in one platform gives you lots of tools and services like hosting, software updates, security and technical support. It’s less expensive but may not have the functionality your ecommerce business needs. Try to find the balance between complexity and functionality.

Compatibility

To run smoothly you need to make sure your ecommerce tools are compatible with each other and other tech in your stack. You can do this through direct integration or third party services that connect different tools.

Direct integration means your tools are designed to work together seamlessly with built in connections that share data and communicate. Third party services are external connectors that make different tools work together even if they don’t have built in integration.

For example if you use a third party shipping service that doesn’t integrate with your ecommerce platform you can use a connector service like ShipStation or Shippo to bridge the gap and make the two tools talk to each other.

Customizability

More customizability means you can create a bespoke shopping experience for your audience and that can help you stand out from the competition. For example a fashion retailer might want a homepage with big images and videos of their products. A tech store might want product specs and comparison tables. An eCommerce stack with more customizability gives you the ability to create these different shopping experiences.

But more customizability often requires more technical expertise and resources. For example an open source platform like WooCommerce or Magento requires web development skills to customize the code and create custom templates. Shopify is more user friendly with pre-built themes and a simpler interface for customization but doesn’t give you the same level of control.

To make the best decision for your business, Be sure you understand your business needs, as well as any third-party services and software solutions you’re already using. It is crucial to consider the following factors when selecting your eCommerce tech stack.

Four factors to consider when choosing tools for your tech stack

Scalability

Scalability is a big consideration when choosing an ecommerce platform as your business grows and puts more demands on your website. For example more traffic may require more server resources and a larger product catalog may require more advanced search and filtering. Platforms like Shopify and BigCommerce scale automatically with your demand. Open source platforms like WooCommerce and Magento require manual scaling like upgrading your hosting plan or optimizing your website.

If your platforms and frameworks are not capable of scaling fast without much extra investment in terms of talent, time, and capital, you will be losing market share and facing potential lost revenues by the minute.

Complexity

A complex tech stack gives you lots of functionality for your store but it also means more operational costs to manage it. More time and resources for maintenance and updates.

On the other hand a managed or all in one platform gives you lots of tools and services like hosting, software updates, security and technical support. It’s less expensive but may not have the functionality your ecommerce business needs. Try to find the balance between complexity and functionality.

Compatibility

To run smoothly you need to make sure your ecommerce tools are compatible with each other and other tech in your stack. You can do this through direct integration or third party services that connect different tools.

Direct integration means your tools are designed to work together seamlessly with built in connections that share data and communicate. Third party services are external connectors that make different tools work together even if they don’t have built in integration.

For example if you use a third party shipping service that doesn’t integrate with your ecommerce platform you can use a connector service like ShipStation or Shippo to bridge the gap and make the two tools talk to each other.

Customizability

More customizability means you can create a bespoke shopping experience for your audience and that can help you stand out from the competition. For example a fashion retailer might want a homepage with big images and videos of their products. A tech store might want product specs and comparison tables. An eCommerce stack with more customizability gives you the ability to create these different shopping experiences.

But more customizability often requires more technical expertise and resources. For example an open source platform like WooCommerce or Magento requires web development skills to customize the code and create custom templates. Shopify is more user friendly with pre-built themes and a simpler interface for customization but doesn’t give you the same level of control.

To make the best decision for your business, Be sure you understand your business needs, as well as any third-party services and software solutions you’re already using. It is crucial to consider the following factors when selecting your eCommerce tech stack.

Four factors to consider when choosing tools for your tech stack

Scalability

Scalability is a big consideration when choosing an ecommerce platform as your business grows and puts more demands on your website. For example more traffic may require more server resources and a larger product catalog may require more advanced search and filtering. Platforms like Shopify and BigCommerce scale automatically with your demand. Open source platforms like WooCommerce and Magento require manual scaling like upgrading your hosting plan or optimizing your website.

If your platforms and frameworks are not capable of scaling fast without much extra investment in terms of talent, time, and capital, you will be losing market share and facing potential lost revenues by the minute.

Complexity

A complex tech stack gives you lots of functionality for your store but it also means more operational costs to manage it. More time and resources for maintenance and updates.

On the other hand a managed or all in one platform gives you lots of tools and services like hosting, software updates, security and technical support. It’s less expensive but may not have the functionality your ecommerce business needs. Try to find the balance between complexity and functionality.

Compatibility

To run smoothly you need to make sure your ecommerce tools are compatible with each other and other tech in your stack. You can do this through direct integration or third party services that connect different tools.

Direct integration means your tools are designed to work together seamlessly with built in connections that share data and communicate. Third party services are external connectors that make different tools work together even if they don’t have built in integration.

For example if you use a third party shipping service that doesn’t integrate with your ecommerce platform you can use a connector service like ShipStation or Shippo to bridge the gap and make the two tools talk to each other.

Customizability

More customizability means you can create a bespoke shopping experience for your audience and that can help you stand out from the competition. For example a fashion retailer might want a homepage with big images and videos of their products. A tech store might want product specs and comparison tables. An eCommerce stack with more customizability gives you the ability to create these different shopping experiences.

But more customizability often requires more technical expertise and resources. For example an open source platform like WooCommerce or Magento requires web development skills to customize the code and create custom templates. Shopify is more user friendly with pre-built themes and a simpler interface for customization but doesn’t give you the same level of control.

Choosing the right business functions to build your ecommerce tech stack

Now that you have an idea of how to build your ecommerce tech stack, you can start thinking about your business needs. Here are the business functions to build your enterprise ecommerce tech stack around, along with some best-in-class vendors to consider for each.

Content management system (CMS) 

This is a software application used to create, manage, and update website pages without requiring technical skills or knowledge of programming languages. Shopify provides an intuitive user interface, allowing you to easily create and edit content, manage media files, and organize tools like templates, themes, and plug-ins. Or you can choose to have a headless CMS that separates where content is stored from where it is presented.

Shipping and logistics software

If you’re a growing enterprise business, you probably need more sophisticated shipping and fulfilment solutions. You may want to consider a 3PL integration to outsource your order fulfilment, warehousing, shipping, and other logistics needs to a third-party provider.

Customer relationship management software(CRM)

A tool that helps build and maintain customer relationships by managing customer data, tracking sales activities, automating marketing campaigns, and providing customer support. Examples include Salesforce, HubSpot, and Zoho CRM.

Analytics tools

These tools provide essential data and insights, such as sales and revenue, customer behaviour, website traffic, user engagement, and marketing effectiveness. This information is then used to make business decisions and drive growth. Popular analytics tools include Google Analytics and Adobe Analytics.

Now that you have an idea of how to build your ecommerce tech stack, you can start thinking about your business needs. Here are the business functions to build your enterprise ecommerce tech stack around, along with some best-in-class vendors to consider for each.

Content management system (CMS) 

This is a software application used to create, manage, and update website pages without requiring technical skills or knowledge of programming languages. Shopify provides an intuitive user interface, allowing you to easily create and edit content, manage media files, and organize tools like templates, themes, and plug-ins. Or you can choose to have a headless CMS that separates where content is stored from where it is presented.

Shipping and logistics software

If you’re a growing enterprise business, you probably need more sophisticated shipping and fulfilment solutions. You may want to consider a 3PL integration to outsource your order fulfilment, warehousing, shipping, and other logistics needs to a third-party provider.

Customer relationship management software(CRM)

A tool that helps build and maintain customer relationships by managing customer data, tracking sales activities, automating marketing campaigns, and providing customer support. Examples include Salesforce, HubSpot, and Zoho CRM.

Analytics tools

These tools provide essential data and insights, such as sales and revenue, customer behaviour, website traffic, user engagement, and marketing effectiveness. This information is then used to make business decisions and drive growth. Popular analytics tools include Google Analytics and Adobe Analytics.

Now that you have an idea of how to build your ecommerce tech stack, you can start thinking about your business needs. Here are the business functions to build your enterprise ecommerce tech stack around, along with some best-in-class vendors to consider for each.

Content management system (CMS) 

This is a software application used to create, manage, and update website pages without requiring technical skills or knowledge of programming languages. Shopify provides an intuitive user interface, allowing you to easily create and edit content, manage media files, and organize tools like templates, themes, and plug-ins. Or you can choose to have a headless CMS that separates where content is stored from where it is presented.

Shipping and logistics software

If you’re a growing enterprise business, you probably need more sophisticated shipping and fulfilment solutions. You may want to consider a 3PL integration to outsource your order fulfilment, warehousing, shipping, and other logistics needs to a third-party provider.

Customer relationship management software(CRM)

A tool that helps build and maintain customer relationships by managing customer data, tracking sales activities, automating marketing campaigns, and providing customer support. Examples include Salesforce, HubSpot, and Zoho CRM.

Analytics tools

These tools provide essential data and insights, such as sales and revenue, customer behaviour, website traffic, user engagement, and marketing effectiveness. This information is then used to make business decisions and drive growth. Popular analytics tools include Google Analytics and Adobe Analytics.

Popular tech stacks for eCommerce

Now that you understand the key components of a tech stack and the factors to consider when choosing one, let's explore some popular tech stacks for eCommerce. These stacks have been tried and tested by successful online retailers and offer a combination of reliability, functionality, and ease of use.

Four factors to consider when choosing tools for your tech stack

Shopify

Shopify is the top website builder for eCommerce, with all the features and integrations. User friendly interface, customizable themes and a secure payment gateway. Built in inventory management and shipping solutions, so it’s an all in one for small to medium sized businesses. A huge ecosystem of apps and integrations, over 8,000 in the Shopify App Store. Built in SEO features, customizable URLs, metadata and image optimization.

But Shopify has its limitations. For example the transaction fees can get expensive for businesses with high sales volume. And while Shopify has good customization, it may not be enough for businesses with very specific requirements.

WooCommerce

WooCommerce is a free eCommerce software that makes it easy to sell products and services online. Over the years, it has become the most popular eCommerce platform in the world used by millions of small and large businesses.

WooCommerce is developed as an extension of WordPress which is the most popular website builder on the market. You can run it alongside your WordPress website or turn the entire site into a store. The flexibility is there to help you create anything you like.

As WooCommerce is designed to work with WordPress many of the screens, controls and options look and feel the same. This allows users to build an eCommerce website from scratch or add shopping cart functionality to an existing WordPress website.

Magneto

Magento is Adobe Commerce’s open source ecommerce platform with many built in features. It’s a robust and scalable ecommerce platform for large enterprises and businesses with complex requirements The Magento Marketplace has over 3,000 free and paid extensions for businesses that need more custom functionality.

Magento has a steeper learning curve than most open source platforms. Magento handles high traffic volumes and multiple languages so it’s good for global expansion. You have to hire a developer if you don't have any technical knowledge. Magento is PHP.

BigCommerce

BigCommerce is an easy to set up and customise eCommerce platform, cloud based eCommerce platform that combines ease of use with enterprise level functionality. Responsive design templates, built in SEO and many integrations. BigCommerce also has advanced inventory management and multiple payment gateways and shipping solutions.

BigCommerce’s main advantage is its user-friendly interface and scalability. However, it has a request limit of 80 requests per minute and 1600 requests per hour which may be a challenge for businesses that have high API usage. Some users may also find the customisation options limited compared to other solutions like WooCommerce and Magento.

Now that you understand the key components of a tech stack and the factors to consider when choosing one, let's explore some popular tech stacks for eCommerce. These stacks have been tried and tested by successful online retailers and offer a combination of reliability, functionality, and ease of use.

Four factors to consider when choosing tools for your tech stack

Shopify

Shopify is the top website builder for eCommerce, with all the features and integrations. User friendly interface, customizable themes and a secure payment gateway. Built in inventory management and shipping solutions, so it’s an all in one for small to medium sized businesses. A huge ecosystem of apps and integrations, over 8,000 in the Shopify App Store. Built in SEO features, customizable URLs, metadata and image optimization.

But Shopify has its limitations. For example the transaction fees can get expensive for businesses with high sales volume. And while Shopify has good customization, it may not be enough for businesses with very specific requirements.

WooCommerce

WooCommerce is a free eCommerce software that makes it easy to sell products and services online. Over the years, it has become the most popular eCommerce platform in the world used by millions of small and large businesses.

WooCommerce is developed as an extension of WordPress which is the most popular website builder on the market. You can run it alongside your WordPress website or turn the entire site into a store. The flexibility is there to help you create anything you like.

As WooCommerce is designed to work with WordPress many of the screens, controls and options look and feel the same. This allows users to build an eCommerce website from scratch or add shopping cart functionality to an existing WordPress website.

Magneto

Magento is Adobe Commerce’s open source ecommerce platform with many built in features. It’s a robust and scalable ecommerce platform for large enterprises and businesses with complex requirements The Magento Marketplace has over 3,000 free and paid extensions for businesses that need more custom functionality.

Magento has a steeper learning curve than most open source platforms. Magento handles high traffic volumes and multiple languages so it’s good for global expansion. You have to hire a developer if you don't have any technical knowledge. Magento is PHP.

BigCommerce

BigCommerce is an easy to set up and customise eCommerce platform, cloud based eCommerce platform that combines ease of use with enterprise level functionality. Responsive design templates, built in SEO and many integrations. BigCommerce also has advanced inventory management and multiple payment gateways and shipping solutions.

BigCommerce’s main advantage is its user-friendly interface and scalability. However, it has a request limit of 80 requests per minute and 1600 requests per hour which may be a challenge for businesses that have high API usage. Some users may also find the customisation options limited compared to other solutions like WooCommerce and Magento.

Now that you understand the key components of a tech stack and the factors to consider when choosing one, let's explore some popular tech stacks for eCommerce. These stacks have been tried and tested by successful online retailers and offer a combination of reliability, functionality, and ease of use.

Four factors to consider when choosing tools for your tech stack

Shopify

Shopify is the top website builder for eCommerce, with all the features and integrations. User friendly interface, customizable themes and a secure payment gateway. Built in inventory management and shipping solutions, so it’s an all in one for small to medium sized businesses. A huge ecosystem of apps and integrations, over 8,000 in the Shopify App Store. Built in SEO features, customizable URLs, metadata and image optimization.

But Shopify has its limitations. For example the transaction fees can get expensive for businesses with high sales volume. And while Shopify has good customization, it may not be enough for businesses with very specific requirements.

WooCommerce

WooCommerce is a free eCommerce software that makes it easy to sell products and services online. Over the years, it has become the most popular eCommerce platform in the world used by millions of small and large businesses.

WooCommerce is developed as an extension of WordPress which is the most popular website builder on the market. You can run it alongside your WordPress website or turn the entire site into a store. The flexibility is there to help you create anything you like.

As WooCommerce is designed to work with WordPress many of the screens, controls and options look and feel the same. This allows users to build an eCommerce website from scratch or add shopping cart functionality to an existing WordPress website.

Magneto

Magento is Adobe Commerce’s open source ecommerce platform with many built in features. It’s a robust and scalable ecommerce platform for large enterprises and businesses with complex requirements The Magento Marketplace has over 3,000 free and paid extensions for businesses that need more custom functionality.

Magento has a steeper learning curve than most open source platforms. Magento handles high traffic volumes and multiple languages so it’s good for global expansion. You have to hire a developer if you don't have any technical knowledge. Magento is PHP.

BigCommerce

BigCommerce is an easy to set up and customise eCommerce platform, cloud based eCommerce platform that combines ease of use with enterprise level functionality. Responsive design templates, built in SEO and many integrations. BigCommerce also has advanced inventory management and multiple payment gateways and shipping solutions.

BigCommerce’s main advantage is its user-friendly interface and scalability. However, it has a request limit of 80 requests per minute and 1600 requests per hour which may be a challenge for businesses that have high API usage. Some users may also find the customisation options limited compared to other solutions like WooCommerce and Magento.

Frequently Asked Questions

How can I increase my ecommerce website reach?

To increase your ecommerce website traffic focus on SEO, use social media to engage with your audience and drive traffic. Use content marketing to attract organic traffic and become an authority in your industry. Use paid ads and email marketing to target specific audiences and drive immediate traffic and conversions.

What are the advantages of using the perfect tech stacks for an ecommerce store?

Using the right tech stack for your ecommerce site has many benefits. It’s seamless, so customers can browse and buy without delays or errors. It’s scalable, so the site can handle more traffic and transactions as you grow. It’s secure, so customer data is safe and trust is built. Overall it’s better user experience, more sales and easier to manage for ecommerce.

What are the best ways to optimise tech stacks for an ecommerce store?

To optimise your ecommerce store tech stack you need to follow these steps. First evaluate and select the platforms and tools that fit your business needs and goals. Make sure everything integrates together to make life easier and the user experience better. Update and maintain your tech stack to get new features, security and to adapt to customer expectations. Finally monitor and optimise performance so your ecommerce store runs smoothly and reliably for your customers.

Conclusion

In summary, building the perfect tech stack for your eCommerce store requires thinking about your business needs, budget and growth plans. By using the right tools and technology you can improve your online store, automate operations, stay ahead of the competition and drive customer loyalty. Remember to implement best practices for managing your tech stack and continuously monitor and optimise.

With the right approach and support from developers or agencies, you can build a robust and scalable tech stack that powers your eCommerce success.

Frequently Asked Questions

How can I increase my ecommerce website reach?

To increase your ecommerce website traffic focus on SEO, use social media to engage with your audience and drive traffic. Use content marketing to attract organic traffic and become an authority in your industry. Use paid ads and email marketing to target specific audiences and drive immediate traffic and conversions.

What are the advantages of using the perfect tech stacks for an ecommerce store?

Using the right tech stack for your ecommerce site has many benefits. It’s seamless, so customers can browse and buy without delays or errors. It’s scalable, so the site can handle more traffic and transactions as you grow. It’s secure, so customer data is safe and trust is built. Overall it’s better user experience, more sales and easier to manage for ecommerce.

What are the best ways to optimise tech stacks for an ecommerce store?

To optimise your ecommerce store tech stack you need to follow these steps. First evaluate and select the platforms and tools that fit your business needs and goals. Make sure everything integrates together to make life easier and the user experience better. Update and maintain your tech stack to get new features, security and to adapt to customer expectations. Finally monitor and optimise performance so your ecommerce store runs smoothly and reliably for your customers.

Conclusion

In summary, building the perfect tech stack for your eCommerce store requires thinking about your business needs, budget and growth plans. By using the right tools and technology you can improve your online store, automate operations, stay ahead of the competition and drive customer loyalty. Remember to implement best practices for managing your tech stack and continuously monitor and optimise.

With the right approach and support from developers or agencies, you can build a robust and scalable tech stack that powers your eCommerce success.

Frequently Asked Questions

How can I increase my ecommerce website reach?

To increase your ecommerce website traffic focus on SEO, use social media to engage with your audience and drive traffic. Use content marketing to attract organic traffic and become an authority in your industry. Use paid ads and email marketing to target specific audiences and drive immediate traffic and conversions.

What are the advantages of using the perfect tech stacks for an ecommerce store?

Using the right tech stack for your ecommerce site has many benefits. It’s seamless, so customers can browse and buy without delays or errors. It’s scalable, so the site can handle more traffic and transactions as you grow. It’s secure, so customer data is safe and trust is built. Overall it’s better user experience, more sales and easier to manage for ecommerce.

What are the best ways to optimise tech stacks for an ecommerce store?

To optimise your ecommerce store tech stack you need to follow these steps. First evaluate and select the platforms and tools that fit your business needs and goals. Make sure everything integrates together to make life easier and the user experience better. Update and maintain your tech stack to get new features, security and to adapt to customer expectations. Finally monitor and optimise performance so your ecommerce store runs smoothly and reliably for your customers.

Conclusion

In summary, building the perfect tech stack for your eCommerce store requires thinking about your business needs, budget and growth plans. By using the right tools and technology you can improve your online store, automate operations, stay ahead of the competition and drive customer loyalty. Remember to implement best practices for managing your tech stack and continuously monitor and optimise.

With the right approach and support from developers or agencies, you can build a robust and scalable tech stack that powers your eCommerce success.

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