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Marketing Automation
Digital Marketing
Automation Tools
Marketing Tools
Workflow Automation
ARTICLE #110
How to use marketing automation tools effectively?
Marketing Automation
Digital Marketing
Automation Tools
Marketing Tools
Workflow Automation
Written by:
4 min read
Updated on: September 05, 2024
Toni Hukkanen
Head of Design
Creative Direction, Brand Direction
Toni Hukkanen
Head of Design
Creative Direction, Brand Direction
Toni Hukkanen
Head of Design
Creative Direction, Brand Direction
The demand for marketing automation has increased in recent years. According to the Marketing Automation Report, companies that use these solutions experience an 80% increase in lead generation.
Marketing automation tools simplify workflows, allowing marketers to save time and pay more attention to strategic tasks. By automating campaigns and personalising messaging, businesses can generate leads and nurture them throughout the sales funnel.
If you are wondering how and in what areas you can benefit from marketing automation tools, this post will explain their potential impact on your business.
The demand for marketing automation has increased in recent years. According to the Marketing Automation Report, companies that use these solutions experience an 80% increase in lead generation.
Marketing automation tools simplify workflows, allowing marketers to save time and pay more attention to strategic tasks. By automating campaigns and personalising messaging, businesses can generate leads and nurture them throughout the sales funnel.
If you are wondering how and in what areas you can benefit from marketing automation tools, this post will explain their potential impact on your business.
The demand for marketing automation has increased in recent years. According to the Marketing Automation Report, companies that use these solutions experience an 80% increase in lead generation.
Marketing automation tools simplify workflows, allowing marketers to save time and pay more attention to strategic tasks. By automating campaigns and personalising messaging, businesses can generate leads and nurture them throughout the sales funnel.
If you are wondering how and in what areas you can benefit from marketing automation tools, this post will explain their potential impact on your business.
What is marketing automation?
What is marketing automation?
What is marketing automation?
Marketing automation refers to the use of tools or technology to oversee and handle repetitive tasks. It helps businesses reach customers with automated messages across different channels such as social media, emails, websites, and text messages. It also creates impactful customer journeys and converts potential customers into clients.
It doesn't matter if your company operates in the B2B or B2C sector; you can rely on marketing automation for success. Statistics highlight that the market value of global marketing automation technology was $5.21 billion in 2022 and is expected to grow to $13.50 billion by 2030.
Marketing automation refers to the use of tools or technology to oversee and handle repetitive tasks. It helps businesses reach customers with automated messages across different channels such as social media, emails, websites, and text messages. It also creates impactful customer journeys and converts potential customers into clients.
It doesn't matter if your company operates in the B2B or B2C sector; you can rely on marketing automation for success. Statistics highlight that the market value of global marketing automation technology was $5.21 billion in 2022 and is expected to grow to $13.50 billion by 2030.
Marketing automation refers to the use of tools or technology to oversee and handle repetitive tasks. It helps businesses reach customers with automated messages across different channels such as social media, emails, websites, and text messages. It also creates impactful customer journeys and converts potential customers into clients.
It doesn't matter if your company operates in the B2B or B2C sector; you can rely on marketing automation for success. Statistics highlight that the market value of global marketing automation technology was $5.21 billion in 2022 and is expected to grow to $13.50 billion by 2030.
Why is marketing automation important for your business?
Businesses that rely on marketing automation are 20% more productive. Automation also helps them realise increased growth and overall marketing ROI. Their benefits are not limited to enhancing output; they also play a major role in targeting and segmenting, which are integral parts of digital marketing strategies.
Lead generation
Lead generation is one of the most essential steps when it comes to business growth. It automates many stages between marketing and sales to give your team more time to focus on the strategy. This clearly means that with more prospects, there will be more customers.
With the help of automation, you can get a richer and more detailed picture of potential customer behaviour. Your marketing team can understand the interests of prospects and their place in the purchasing lifecycle with the help of behavioural tracking methods, such as following the path of the user through your website.
If your customer is exploring a broad category of products, it means they have started their buying journey, gathering information and comparing options. If they download detailed content about a specific product, it means they have narrowed down their focus and may be ready to have a conversation with a salesperson.
You can combine data from different touch points, such as social media interactions, downloads, website visits, and direct marketing, to score, qualify, and prioritise leads. And all this can possibly be done using marketing automation tools.
Personalising the customer journey
77% of customers want unique, targeted content at each stage of their research and automation tools simplify the process of getting the right customer at the right time. These tools also gather data from the emails customers open and click on, posts that perform well on social media channels, and how mobile messages impact engagement.
Data collected from a marketing automation system is highly effective for qualifying leads on the marketing side before pushing them towards sales. Lead grading and lead scoring are two ways that show how a good automation system gathers and processes visitors' data to trigger the automatic routing of leads to the right sales representatives.
Better data to make smarter decisions
Marketing automation tools can easily gather big data and valuable intelligence at scale and put it to work on an immediate basis. The automation platforms provide a single solution to track and analyse campaigns, report results, and manage data within a budget-friendly option for small businesses.
With the help of these platforms, you can create a detailed profile of your prospects to understand their behaviour. A/B testing can also help you find the most effective marketing strategies and provide insights into how sales and marketing efforts influence the profitability of a business.
Align marketing and sales team
In many companies, the integration between sales and marketing gets a little rocky. With the advancement in technology, sales and marketing work requires efficient collaboration. If there is a misalignment between the two departments, it doesn't mean it is the fault of one or the other.
The fault could be in outdated structure and process. If marketing and sales work with different tools toward different goals, tension will naturally build between the two. Luckily, marketing automation can help improve lead generation, increase revenue, and automate traditionally manual processes.
Customer Relationship Management (CRM)
Businesses that integrate marketing automation technology with CRM systems can effectively focus on behavioural tracking, such as pages their prospects are visiting and the type of content they are interested in. They can also get insights about where they are in the buying cycle. This integration aligns marketing and sales teams and delivers a smooth customer experience.
Businesses that rely on marketing automation are 20% more productive. Automation also helps them realise increased growth and overall marketing ROI. Their benefits are not limited to enhancing output; they also play a major role in targeting and segmenting, which are integral parts of digital marketing strategies.
Lead generation
Lead generation is one of the most essential steps when it comes to business growth. It automates many stages between marketing and sales to give your team more time to focus on the strategy. This clearly means that with more prospects, there will be more customers.
With the help of automation, you can get a richer and more detailed picture of potential customer behaviour. Your marketing team can understand the interests of prospects and their place in the purchasing lifecycle with the help of behavioural tracking methods, such as following the path of the user through your website.
If your customer is exploring a broad category of products, it means they have started their buying journey, gathering information and comparing options. If they download detailed content about a specific product, it means they have narrowed down their focus and may be ready to have a conversation with a salesperson.
You can combine data from different touch points, such as social media interactions, downloads, website visits, and direct marketing, to score, qualify, and prioritise leads. And all this can possibly be done using marketing automation tools.
Personalising the customer journey
77% of customers want unique, targeted content at each stage of their research and automation tools simplify the process of getting the right customer at the right time. These tools also gather data from the emails customers open and click on, posts that perform well on social media channels, and how mobile messages impact engagement.
Data collected from a marketing automation system is highly effective for qualifying leads on the marketing side before pushing them towards sales. Lead grading and lead scoring are two ways that show how a good automation system gathers and processes visitors' data to trigger the automatic routing of leads to the right sales representatives.
Better data to make smarter decisions
Marketing automation tools can easily gather big data and valuable intelligence at scale and put it to work on an immediate basis. The automation platforms provide a single solution to track and analyse campaigns, report results, and manage data within a budget-friendly option for small businesses.
With the help of these platforms, you can create a detailed profile of your prospects to understand their behaviour. A/B testing can also help you find the most effective marketing strategies and provide insights into how sales and marketing efforts influence the profitability of a business.
Align marketing and sales team
In many companies, the integration between sales and marketing gets a little rocky. With the advancement in technology, sales and marketing work requires efficient collaboration. If there is a misalignment between the two departments, it doesn't mean it is the fault of one or the other.
The fault could be in outdated structure and process. If marketing and sales work with different tools toward different goals, tension will naturally build between the two. Luckily, marketing automation can help improve lead generation, increase revenue, and automate traditionally manual processes.
Customer Relationship Management (CRM)
Businesses that integrate marketing automation technology with CRM systems can effectively focus on behavioural tracking, such as pages their prospects are visiting and the type of content they are interested in. They can also get insights about where they are in the buying cycle. This integration aligns marketing and sales teams and delivers a smooth customer experience.
Businesses that rely on marketing automation are 20% more productive. Automation also helps them realise increased growth and overall marketing ROI. Their benefits are not limited to enhancing output; they also play a major role in targeting and segmenting, which are integral parts of digital marketing strategies.
Lead generation
Lead generation is one of the most essential steps when it comes to business growth. It automates many stages between marketing and sales to give your team more time to focus on the strategy. This clearly means that with more prospects, there will be more customers.
With the help of automation, you can get a richer and more detailed picture of potential customer behaviour. Your marketing team can understand the interests of prospects and their place in the purchasing lifecycle with the help of behavioural tracking methods, such as following the path of the user through your website.
If your customer is exploring a broad category of products, it means they have started their buying journey, gathering information and comparing options. If they download detailed content about a specific product, it means they have narrowed down their focus and may be ready to have a conversation with a salesperson.
You can combine data from different touch points, such as social media interactions, downloads, website visits, and direct marketing, to score, qualify, and prioritise leads. And all this can possibly be done using marketing automation tools.
Personalising the customer journey
77% of customers want unique, targeted content at each stage of their research and automation tools simplify the process of getting the right customer at the right time. These tools also gather data from the emails customers open and click on, posts that perform well on social media channels, and how mobile messages impact engagement.
Data collected from a marketing automation system is highly effective for qualifying leads on the marketing side before pushing them towards sales. Lead grading and lead scoring are two ways that show how a good automation system gathers and processes visitors' data to trigger the automatic routing of leads to the right sales representatives.
Better data to make smarter decisions
Marketing automation tools can easily gather big data and valuable intelligence at scale and put it to work on an immediate basis. The automation platforms provide a single solution to track and analyse campaigns, report results, and manage data within a budget-friendly option for small businesses.
With the help of these platforms, you can create a detailed profile of your prospects to understand their behaviour. A/B testing can also help you find the most effective marketing strategies and provide insights into how sales and marketing efforts influence the profitability of a business.
Align marketing and sales team
In many companies, the integration between sales and marketing gets a little rocky. With the advancement in technology, sales and marketing work requires efficient collaboration. If there is a misalignment between the two departments, it doesn't mean it is the fault of one or the other.
The fault could be in outdated structure and process. If marketing and sales work with different tools toward different goals, tension will naturally build between the two. Luckily, marketing automation can help improve lead generation, increase revenue, and automate traditionally manual processes.
Customer Relationship Management (CRM)
Businesses that integrate marketing automation technology with CRM systems can effectively focus on behavioural tracking, such as pages their prospects are visiting and the type of content they are interested in. They can also get insights about where they are in the buying cycle. This integration aligns marketing and sales teams and delivers a smooth customer experience.
What are the best marketing automation tools?
There are different marketing tools out there that can enable you to build automated workflows, but some of them perform way better than the rest. When choosing the right automation tools, you should pick one that fits your budget and overall skill level. If you are a startup or small business with a simple marketing strategy, you can easily move forward with some basic, free or low-cost tools to keep things organised. We have done extensive research to pick these 5 best marketing automation tools to help you save time, nurture leads, and boost ROI.
HubSpot
HubSpot is rated as one of the most user-friendly marketing automation tools. It has different versions for people with different needs and budget levels. The lowest price point of HubSpot is $50 for a monthly subscription, while the top tier is around $2400 per month.
This tool is capable of doing a little bit of everything with its strong focus on inbound marketing. If you have a small business for which you want to develop a content marketing strategy, HubSpot can be ideal for managing workflows, SEO, email automation, social media, reporting, and analytics.
HubSpot Pros
It offers easy integration with its CRM, CMS, and customer service. Even being an extensive tool, it is quite easy to use.
HubSpot Cons
It is very expensive. The free version only offers chat flow automation. You might also need a separate Hub for automation of your choice.
ActiveCampaign
ActiveCampaign offers a massive pre-built automation library that covers industry-specific workflows and internal and external communications. It also provides workflows in French, German, Portuguese, Italian, and Spanish. If your company markets to a global audience, this automation tool is ideal.
ActiveCampaign has also integrated generative AI to assist marketers in composing, summarising, and revising messages. Its monthly subscription starts at $15 and can be billed annually for the Starter Plan.
ActiveCampaign Pros
It offers a huge library of multilingual workflow automation. The AI functionality makes generating email content, sending predictive emails, and building automation easy.
ActiveCampaign Cons
There are no templates for form creation. It is a complex and quite advanced tool for users who have basic needs. The feature to access predictive AI is only available to the two highest tiers.
Get Response
Initially, Get Response was only limited to email marketing, but now its automation setup is more robust and integrated. With the help of this tool, you can organise workflows through a drag-and-drop menu.
It has three parameters: conditions, actions, and filters. Its segmentation is smooth, as the workflow system can respond to the particular needs of the subscribers. There is also a feature to add filters to the subscriber lists for better segmentation.
Its base price is quite low, and there is also a free trial that you can use to get an idea of its features.
Get Response Pros
It allows you to add different conditions to segment your subscriber list. Get Response is also easy to use for design and spam testing. You can also create your Facebook, Instagram, and Google ads directly from your Get Response account.
Get Response Cons
The feature of email automation is only available on higher-tier plans.
Customer.io
Many marketing apps market themselves as automation-centric when they are just simple CRMs with weak automation features. Customer.io provides everything you need to customise, target, and test messages based on the interaction of people with your business.
You can automate email, SMS, Slack, Twilio, and much more. The workflow builder provides easy ways to create webhooks and multi-split branches for customer journeys. Customer.io can also integrate with mobile interfaces to provide data in real-time and give you a high level of interactivity with your target audience.
Customer.io Pros
It can automate a variety of marketing channels. This tool is customisable, and you can use as many little codes as you want to customise messages and liquid to personalise messages.
Customer.io Cons
The price is comparably expensive.
MailChimp
You might consider MailChimp a basic email newsletter platform, but it is also one of the best marketing automation software. Its primary focus is email marketing, but it can also manage automation, reporting, content management tools, and lead tracking. Due to its affordability, it is an ideal choice for small businesses.
You can access Classic Automation Builder even at a free level, which is actually available at Essentials Tier to offer recommended automation and features to integrate data from third-party apps. For multi-step automation, you will need to access the Standard tier.
MailChimp Pros
It offers a free plan that's quite functional. MailChimp can be used to create, manage, and automate multiple content formats. It also has a feature that integrates with other apps to automate email across customer acquisition channels.
MailChimp Cons
The price of MailChimp gets higher with the number of contacts. It is expensive, just like other CRMs with the same type of automation tools.
There are different marketing tools out there that can enable you to build automated workflows, but some of them perform way better than the rest. When choosing the right automation tools, you should pick one that fits your budget and overall skill level. If you are a startup or small business with a simple marketing strategy, you can easily move forward with some basic, free or low-cost tools to keep things organised. We have done extensive research to pick these 5 best marketing automation tools to help you save time, nurture leads, and boost ROI.
HubSpot
HubSpot is rated as one of the most user-friendly marketing automation tools. It has different versions for people with different needs and budget levels. The lowest price point of HubSpot is $50 for a monthly subscription, while the top tier is around $2400 per month.
This tool is capable of doing a little bit of everything with its strong focus on inbound marketing. If you have a small business for which you want to develop a content marketing strategy, HubSpot can be ideal for managing workflows, SEO, email automation, social media, reporting, and analytics.
HubSpot Pros
It offers easy integration with its CRM, CMS, and customer service. Even being an extensive tool, it is quite easy to use.
HubSpot Cons
It is very expensive. The free version only offers chat flow automation. You might also need a separate Hub for automation of your choice.
ActiveCampaign
ActiveCampaign offers a massive pre-built automation library that covers industry-specific workflows and internal and external communications. It also provides workflows in French, German, Portuguese, Italian, and Spanish. If your company markets to a global audience, this automation tool is ideal.
ActiveCampaign has also integrated generative AI to assist marketers in composing, summarising, and revising messages. Its monthly subscription starts at $15 and can be billed annually for the Starter Plan.
ActiveCampaign Pros
It offers a huge library of multilingual workflow automation. The AI functionality makes generating email content, sending predictive emails, and building automation easy.
ActiveCampaign Cons
There are no templates for form creation. It is a complex and quite advanced tool for users who have basic needs. The feature to access predictive AI is only available to the two highest tiers.
Get Response
Initially, Get Response was only limited to email marketing, but now its automation setup is more robust and integrated. With the help of this tool, you can organise workflows through a drag-and-drop menu.
It has three parameters: conditions, actions, and filters. Its segmentation is smooth, as the workflow system can respond to the particular needs of the subscribers. There is also a feature to add filters to the subscriber lists for better segmentation.
Its base price is quite low, and there is also a free trial that you can use to get an idea of its features.
Get Response Pros
It allows you to add different conditions to segment your subscriber list. Get Response is also easy to use for design and spam testing. You can also create your Facebook, Instagram, and Google ads directly from your Get Response account.
Get Response Cons
The feature of email automation is only available on higher-tier plans.
Customer.io
Many marketing apps market themselves as automation-centric when they are just simple CRMs with weak automation features. Customer.io provides everything you need to customise, target, and test messages based on the interaction of people with your business.
You can automate email, SMS, Slack, Twilio, and much more. The workflow builder provides easy ways to create webhooks and multi-split branches for customer journeys. Customer.io can also integrate with mobile interfaces to provide data in real-time and give you a high level of interactivity with your target audience.
Customer.io Pros
It can automate a variety of marketing channels. This tool is customisable, and you can use as many little codes as you want to customise messages and liquid to personalise messages.
Customer.io Cons
The price is comparably expensive.
MailChimp
You might consider MailChimp a basic email newsletter platform, but it is also one of the best marketing automation software. Its primary focus is email marketing, but it can also manage automation, reporting, content management tools, and lead tracking. Due to its affordability, it is an ideal choice for small businesses.
You can access Classic Automation Builder even at a free level, which is actually available at Essentials Tier to offer recommended automation and features to integrate data from third-party apps. For multi-step automation, you will need to access the Standard tier.
MailChimp Pros
It offers a free plan that's quite functional. MailChimp can be used to create, manage, and automate multiple content formats. It also has a feature that integrates with other apps to automate email across customer acquisition channels.
MailChimp Cons
The price of MailChimp gets higher with the number of contacts. It is expensive, just like other CRMs with the same type of automation tools.
There are different marketing tools out there that can enable you to build automated workflows, but some of them perform way better than the rest. When choosing the right automation tools, you should pick one that fits your budget and overall skill level. If you are a startup or small business with a simple marketing strategy, you can easily move forward with some basic, free or low-cost tools to keep things organised. We have done extensive research to pick these 5 best marketing automation tools to help you save time, nurture leads, and boost ROI.
HubSpot
HubSpot is rated as one of the most user-friendly marketing automation tools. It has different versions for people with different needs and budget levels. The lowest price point of HubSpot is $50 for a monthly subscription, while the top tier is around $2400 per month.
This tool is capable of doing a little bit of everything with its strong focus on inbound marketing. If you have a small business for which you want to develop a content marketing strategy, HubSpot can be ideal for managing workflows, SEO, email automation, social media, reporting, and analytics.
HubSpot Pros
It offers easy integration with its CRM, CMS, and customer service. Even being an extensive tool, it is quite easy to use.
HubSpot Cons
It is very expensive. The free version only offers chat flow automation. You might also need a separate Hub for automation of your choice.
ActiveCampaign
ActiveCampaign offers a massive pre-built automation library that covers industry-specific workflows and internal and external communications. It also provides workflows in French, German, Portuguese, Italian, and Spanish. If your company markets to a global audience, this automation tool is ideal.
ActiveCampaign has also integrated generative AI to assist marketers in composing, summarising, and revising messages. Its monthly subscription starts at $15 and can be billed annually for the Starter Plan.
ActiveCampaign Pros
It offers a huge library of multilingual workflow automation. The AI functionality makes generating email content, sending predictive emails, and building automation easy.
ActiveCampaign Cons
There are no templates for form creation. It is a complex and quite advanced tool for users who have basic needs. The feature to access predictive AI is only available to the two highest tiers.
Get Response
Initially, Get Response was only limited to email marketing, but now its automation setup is more robust and integrated. With the help of this tool, you can organise workflows through a drag-and-drop menu.
It has three parameters: conditions, actions, and filters. Its segmentation is smooth, as the workflow system can respond to the particular needs of the subscribers. There is also a feature to add filters to the subscriber lists for better segmentation.
Its base price is quite low, and there is also a free trial that you can use to get an idea of its features.
Get Response Pros
It allows you to add different conditions to segment your subscriber list. Get Response is also easy to use for design and spam testing. You can also create your Facebook, Instagram, and Google ads directly from your Get Response account.
Get Response Cons
The feature of email automation is only available on higher-tier plans.
Customer.io
Many marketing apps market themselves as automation-centric when they are just simple CRMs with weak automation features. Customer.io provides everything you need to customise, target, and test messages based on the interaction of people with your business.
You can automate email, SMS, Slack, Twilio, and much more. The workflow builder provides easy ways to create webhooks and multi-split branches for customer journeys. Customer.io can also integrate with mobile interfaces to provide data in real-time and give you a high level of interactivity with your target audience.
Customer.io Pros
It can automate a variety of marketing channels. This tool is customisable, and you can use as many little codes as you want to customise messages and liquid to personalise messages.
Customer.io Cons
The price is comparably expensive.
MailChimp
You might consider MailChimp a basic email newsletter platform, but it is also one of the best marketing automation software. Its primary focus is email marketing, but it can also manage automation, reporting, content management tools, and lead tracking. Due to its affordability, it is an ideal choice for small businesses.
You can access Classic Automation Builder even at a free level, which is actually available at Essentials Tier to offer recommended automation and features to integrate data from third-party apps. For multi-step automation, you will need to access the Standard tier.
MailChimp Pros
It offers a free plan that's quite functional. MailChimp can be used to create, manage, and automate multiple content formats. It also has a feature that integrates with other apps to automate email across customer acquisition channels.
MailChimp Cons
The price of MailChimp gets higher with the number of contacts. It is expensive, just like other CRMs with the same type of automation tools.
How to use marketing automation tools effectively?
Marketing automation is an ideal combination of tool, strategy, and customer-centricity. It plays a great role in nurturing prospects with highly personalised, useful content that converts prospects into customers and customers to loyal advocates. To get the most out of it, businesses should integrate automation throughout their business to break down silos and unite teams with time-saving processes. Here is how you can effectively use these tools to your advantage.
Find where you will need marketing automation
The first essential step is to consult your marketing strategy and goals to find out where these automation tools will assist you. If you think every part of your marketing campaigns and communications will need some automation, it would be great to get an all-round tool.
However, if you want to focus on increasing engagement and maximising customer retention through your email marketing discussions, you will need a more special tool like MailChimp. But before you commit to a tool, it is highly recommended to understand your automation needs.
Proof check everything before signing it off
Mistakes are unavoidable, even by bots. So, it is better to check everything before signing it off. If you are working with content generation tools, make sure everything reads naturally, offers value, and is factually and grammatically correct.
If you work with content scheduling tools, make sure to double-check that everything is set for the right time and date. If your content goes live at the wrong time, it can create confusion and even dilute the real impact. The result will be a waste of time and lower ROI in the process.
Stay updated with the latest marketing trends
It is important to be aware of the latest marketing trends to maximise the impact and effectiveness of your marketing automation efforts and use the best tools available. Check relevant tech and marketing publications. You will be at the cutting edge of marketing automation, giving yourself the tools and knowledge to ensure maximum value from your initiatives.
Automate lead nurturing
It can be tricky and time-consuming to nurture leads. It is absolutely worth it to guide a lead through the journey if it ends in a sale. But that doesn't mean all your leads will convert to sales. Research shows that 50% of leads businesses generate are qualified but not ready to buy right now.
With a small team, you might find it difficult to nurture leads even if they are qualified. But automation tools can help manage everything.
Avoid relying too much on these tools
There is a need to create harmony with marketing automation tools. Instead of relying on these tools to carry out tasks, produce content, or analyse data, you should benefit from them to increase your existing efforts. In this way, you will be able to give more time to formulas and effective strategies and show creativity.
With a balanced approach to marketing automation tools, you can achieve sustainable success and ensure your marketing communications are value-driven, consistent, and in-line with your brand identity.
Marketing automation is an ideal combination of tool, strategy, and customer-centricity. It plays a great role in nurturing prospects with highly personalised, useful content that converts prospects into customers and customers to loyal advocates. To get the most out of it, businesses should integrate automation throughout their business to break down silos and unite teams with time-saving processes. Here is how you can effectively use these tools to your advantage.
Find where you will need marketing automation
The first essential step is to consult your marketing strategy and goals to find out where these automation tools will assist you. If you think every part of your marketing campaigns and communications will need some automation, it would be great to get an all-round tool.
However, if you want to focus on increasing engagement and maximising customer retention through your email marketing discussions, you will need a more special tool like MailChimp. But before you commit to a tool, it is highly recommended to understand your automation needs.
Proof check everything before signing it off
Mistakes are unavoidable, even by bots. So, it is better to check everything before signing it off. If you are working with content generation tools, make sure everything reads naturally, offers value, and is factually and grammatically correct.
If you work with content scheduling tools, make sure to double-check that everything is set for the right time and date. If your content goes live at the wrong time, it can create confusion and even dilute the real impact. The result will be a waste of time and lower ROI in the process.
Stay updated with the latest marketing trends
It is important to be aware of the latest marketing trends to maximise the impact and effectiveness of your marketing automation efforts and use the best tools available. Check relevant tech and marketing publications. You will be at the cutting edge of marketing automation, giving yourself the tools and knowledge to ensure maximum value from your initiatives.
Automate lead nurturing
It can be tricky and time-consuming to nurture leads. It is absolutely worth it to guide a lead through the journey if it ends in a sale. But that doesn't mean all your leads will convert to sales. Research shows that 50% of leads businesses generate are qualified but not ready to buy right now.
With a small team, you might find it difficult to nurture leads even if they are qualified. But automation tools can help manage everything.
Avoid relying too much on these tools
There is a need to create harmony with marketing automation tools. Instead of relying on these tools to carry out tasks, produce content, or analyse data, you should benefit from them to increase your existing efforts. In this way, you will be able to give more time to formulas and effective strategies and show creativity.
With a balanced approach to marketing automation tools, you can achieve sustainable success and ensure your marketing communications are value-driven, consistent, and in-line with your brand identity.
Marketing automation is an ideal combination of tool, strategy, and customer-centricity. It plays a great role in nurturing prospects with highly personalised, useful content that converts prospects into customers and customers to loyal advocates. To get the most out of it, businesses should integrate automation throughout their business to break down silos and unite teams with time-saving processes. Here is how you can effectively use these tools to your advantage.
Find where you will need marketing automation
The first essential step is to consult your marketing strategy and goals to find out where these automation tools will assist you. If you think every part of your marketing campaigns and communications will need some automation, it would be great to get an all-round tool.
However, if you want to focus on increasing engagement and maximising customer retention through your email marketing discussions, you will need a more special tool like MailChimp. But before you commit to a tool, it is highly recommended to understand your automation needs.
Proof check everything before signing it off
Mistakes are unavoidable, even by bots. So, it is better to check everything before signing it off. If you are working with content generation tools, make sure everything reads naturally, offers value, and is factually and grammatically correct.
If you work with content scheduling tools, make sure to double-check that everything is set for the right time and date. If your content goes live at the wrong time, it can create confusion and even dilute the real impact. The result will be a waste of time and lower ROI in the process.
Stay updated with the latest marketing trends
It is important to be aware of the latest marketing trends to maximise the impact and effectiveness of your marketing automation efforts and use the best tools available. Check relevant tech and marketing publications. You will be at the cutting edge of marketing automation, giving yourself the tools and knowledge to ensure maximum value from your initiatives.
Automate lead nurturing
It can be tricky and time-consuming to nurture leads. It is absolutely worth it to guide a lead through the journey if it ends in a sale. But that doesn't mean all your leads will convert to sales. Research shows that 50% of leads businesses generate are qualified but not ready to buy right now.
With a small team, you might find it difficult to nurture leads even if they are qualified. But automation tools can help manage everything.
Avoid relying too much on these tools
There is a need to create harmony with marketing automation tools. Instead of relying on these tools to carry out tasks, produce content, or analyse data, you should benefit from them to increase your existing efforts. In this way, you will be able to give more time to formulas and effective strategies and show creativity.
With a balanced approach to marketing automation tools, you can achieve sustainable success and ensure your marketing communications are value-driven, consistent, and in-line with your brand identity.
Frequently Asked Questions
How effective is marketing automation?
Automation marketing allows marketers to spend less time on repetitive tasks and pay more attention to strategy and creativity. With automated workflows, it is possible to generate and nurture leads through sales funnels. These benefits show why successful companies are more likely to use marketing automation than unsuccessful companies.
What are the 4 pillars of marketing automation?
The four important pillars of marketing automation are:
Platform operations
Campaign operations
Marketing intelligence
Marketing engineering
What are the KPIs for marketing automation?
The key performance indicators for marketing automation include bounce rate, conversion optimisation rate, ROI, customer lifetime value, click rate, site traffic, cost per lead, email open rate and a lot more.
Final Thoughts
Marketing automation tools are not just limited to email; they are capable of extracting the most value from all your digital marketing efforts. Studies show that 48% of marketers rely on at least one marketing automation tool, which indicates that this trend will continue to grow. You can select tools based on your needs, and as a beginner, it'd be better to start with a trial offer to test tools out. As there is so much to do to make your digital marketing smooth, these tools can be your time and money saviour while increasing your return on investment.
Frequently Asked Questions
How effective is marketing automation?
Automation marketing allows marketers to spend less time on repetitive tasks and pay more attention to strategy and creativity. With automated workflows, it is possible to generate and nurture leads through sales funnels. These benefits show why successful companies are more likely to use marketing automation than unsuccessful companies.
What are the 4 pillars of marketing automation?
The four important pillars of marketing automation are:
Platform operations
Campaign operations
Marketing intelligence
Marketing engineering
What are the KPIs for marketing automation?
The key performance indicators for marketing automation include bounce rate, conversion optimisation rate, ROI, customer lifetime value, click rate, site traffic, cost per lead, email open rate and a lot more.
Final Thoughts
Marketing automation tools are not just limited to email; they are capable of extracting the most value from all your digital marketing efforts. Studies show that 48% of marketers rely on at least one marketing automation tool, which indicates that this trend will continue to grow. You can select tools based on your needs, and as a beginner, it'd be better to start with a trial offer to test tools out. As there is so much to do to make your digital marketing smooth, these tools can be your time and money saviour while increasing your return on investment.
Frequently Asked Questions
How effective is marketing automation?
Automation marketing allows marketers to spend less time on repetitive tasks and pay more attention to strategy and creativity. With automated workflows, it is possible to generate and nurture leads through sales funnels. These benefits show why successful companies are more likely to use marketing automation than unsuccessful companies.
What are the 4 pillars of marketing automation?
The four important pillars of marketing automation are:
Platform operations
Campaign operations
Marketing intelligence
Marketing engineering
What are the KPIs for marketing automation?
The key performance indicators for marketing automation include bounce rate, conversion optimisation rate, ROI, customer lifetime value, click rate, site traffic, cost per lead, email open rate and a lot more.
Final Thoughts
Marketing automation tools are not just limited to email; they are capable of extracting the most value from all your digital marketing efforts. Studies show that 48% of marketers rely on at least one marketing automation tool, which indicates that this trend will continue to grow. You can select tools based on your needs, and as a beginner, it'd be better to start with a trial offer to test tools out. As there is so much to do to make your digital marketing smooth, these tools can be your time and money saviour while increasing your return on investment.
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