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Headless Commerce
E-commerce Trends
Digital Transformation
API Integration
Omnichannel Retail
ARTICLE #136
Table of contents
The 8 best reasons why headless commerce is the right choice
Headless Commerce
E-commerce Trends
Digital Transformation
API Integration
Omnichannel Retail
Written by:
8 min read
Updated on: October 31, 2024
Toni Hukkanen
Head of Design
Creative Direction, Brand Direction
Toni Hukkanen
Head of Design
Creative Direction, Brand Direction
Toni Hukkanen
Head of Design
Creative Direction, Brand Direction
Due to digital advancements, consumer behaviour has also changed drastically. 81% of them research online before making a purchase. Businesses no longer control how they will impress users. Now, it is just like fulfilling the customer’s demands who want consistency and personalisation across all their digital touchpoints. To match these increasing requirements, businesses must adopt innovative, flexible, and quick solutions.
And they have found the solution in headless commerce. It is an architectural way to separate how products are shown to customers from the systems that manage them. By keeping the front-end and back-end separate, businesses can change the user experience without changing the complex systems in the background. This means they can create better and more unique experiences anywhere without being limited by traditional eCommerce setups.
Switching to headless commerce is also a smart business move. It lets companies react quickly to new trends and adopt the latest technology when it becomes available. It helps businesses stay competitive by being ready for both today and the future.
Due to digital advancements, consumer behaviour has also changed drastically. 81% of them research online before making a purchase. Businesses no longer control how they will impress users. Now, it is just like fulfilling the customer’s demands who want consistency and personalisation across all their digital touchpoints. To match these increasing requirements, businesses must adopt innovative, flexible, and quick solutions.
And they have found the solution in headless commerce. It is an architectural way to separate how products are shown to customers from the systems that manage them. By keeping the front-end and back-end separate, businesses can change the user experience without changing the complex systems in the background. This means they can create better and more unique experiences anywhere without being limited by traditional eCommerce setups.
Switching to headless commerce is also a smart business move. It lets companies react quickly to new trends and adopt the latest technology when it becomes available. It helps businesses stay competitive by being ready for both today and the future.
Due to digital advancements, consumer behaviour has also changed drastically. 81% of them research online before making a purchase. Businesses no longer control how they will impress users. Now, it is just like fulfilling the customer’s demands who want consistency and personalisation across all their digital touchpoints. To match these increasing requirements, businesses must adopt innovative, flexible, and quick solutions.
And they have found the solution in headless commerce. It is an architectural way to separate how products are shown to customers from the systems that manage them. By keeping the front-end and back-end separate, businesses can change the user experience without changing the complex systems in the background. This means they can create better and more unique experiences anywhere without being limited by traditional eCommerce setups.
Switching to headless commerce is also a smart business move. It lets companies react quickly to new trends and adopt the latest technology when it becomes available. It helps businesses stay competitive by being ready for both today and the future.
Provides a consistent omnichannel experience
Provides a consistent omnichannel experience
Provides a consistent omnichannel experience
Brands interact with customers in many ways, through websites, apps, or social media. As technology improves, these channels also get better. Websites have been around for a long time, while apps are newer, and now we have smart devices like Alexa or Google Home.
Customers might start shopping on a laptop, continue on their phone, and finish ordering on a smart speaker. Businesses need to ensure this whole journey is smooth, even though it can sometimes feel disconnected.
The advantage of headless commerce in this scenario
The great thing about headless commerce is that it helps businesses stay consistent. It separates the front end (what customers see) from the back end (how things work behind the user interface).
This allows businesses to offer customised experiences on websites, apps, or even wearables while still keeping everything connected in one place. It also reduces mistakes, like managing products or customer data in multiple locations.
How Starbucks delivers a consistent customer experience
Starbucks is a good example of creating a smooth omnichannel experience. It connects its mobile app, website, and in-store services using headless commerce. Customers can pre-order through the app, customise their drinks, and earn rewards, all updated in real-time. Everything works seamlessly, whether they check their balance online or use points in-store. This type of integration improves customer satisfaction and builds loyalty.
Brands interact with customers in many ways, through websites, apps, or social media. As technology improves, these channels also get better. Websites have been around for a long time, while apps are newer, and now we have smart devices like Alexa or Google Home.
Customers might start shopping on a laptop, continue on their phone, and finish ordering on a smart speaker. Businesses need to ensure this whole journey is smooth, even though it can sometimes feel disconnected.
The advantage of headless commerce in this scenario
The great thing about headless commerce is that it helps businesses stay consistent. It separates the front end (what customers see) from the back end (how things work behind the user interface).
This allows businesses to offer customised experiences on websites, apps, or even wearables while still keeping everything connected in one place. It also reduces mistakes, like managing products or customer data in multiple locations.
How Starbucks delivers a consistent customer experience
Starbucks is a good example of creating a smooth omnichannel experience. It connects its mobile app, website, and in-store services using headless commerce. Customers can pre-order through the app, customise their drinks, and earn rewards, all updated in real-time. Everything works seamlessly, whether they check their balance online or use points in-store. This type of integration improves customer satisfaction and builds loyalty.
Brands interact with customers in many ways, through websites, apps, or social media. As technology improves, these channels also get better. Websites have been around for a long time, while apps are newer, and now we have smart devices like Alexa or Google Home.
Customers might start shopping on a laptop, continue on their phone, and finish ordering on a smart speaker. Businesses need to ensure this whole journey is smooth, even though it can sometimes feel disconnected.
The advantage of headless commerce in this scenario
The great thing about headless commerce is that it helps businesses stay consistent. It separates the front end (what customers see) from the back end (how things work behind the user interface).
This allows businesses to offer customised experiences on websites, apps, or even wearables while still keeping everything connected in one place. It also reduces mistakes, like managing products or customer data in multiple locations.
How Starbucks delivers a consistent customer experience
Starbucks is a good example of creating a smooth omnichannel experience. It connects its mobile app, website, and in-store services using headless commerce. Customers can pre-order through the app, customise their drinks, and earn rewards, all updated in real-time. Everything works seamlessly, whether they check their balance online or use points in-store. This type of integration improves customer satisfaction and builds loyalty.
Allows unmatched flexibility and customisation
Today, businesses have to compete with multiple competitors. They need a unique and interesting way to stand out that grabs the consumer's attention within their niche. This forces companies to be innovative and creative, as you would expect from those looking to differentiate themselves.
Headless commerce breaks limitations and provides creative freedom
E-commerce platforms commonly have limitations due to fixed functionalities and rigid templates. This can hinder your brand's ability to stand out and deliver the personalised experiences that modern consumers expect.
Headless commerce provides the freedom to design and build your website's front end without any limitations. You can choose a front-end technology like React or Vue.js to create unique user experiences that match your brand. This helps ensure the development of immersive content, interactivity, and personalised experiences that capture your audience.
The digital evolution of Burberry with headless commerce
Luxury fashion brand Burberry revitalised its online presence using a headless commerce platform. By separating their front-end and back-end systems, they were able to deliver personalised and high-quality user experiences across different channels.
The headless setup helped them easily manage rich media, targeted content, and social media integration. This led to a big increase in customer engagement and helped Burberry regain its status as a tech-savvy leader in the luxury market.
Today, businesses have to compete with multiple competitors. They need a unique and interesting way to stand out that grabs the consumer's attention within their niche. This forces companies to be innovative and creative, as you would expect from those looking to differentiate themselves.
Headless commerce breaks limitations and provides creative freedom
E-commerce platforms commonly have limitations due to fixed functionalities and rigid templates. This can hinder your brand's ability to stand out and deliver the personalised experiences that modern consumers expect.
Headless commerce provides the freedom to design and build your website's front end without any limitations. You can choose a front-end technology like React or Vue.js to create unique user experiences that match your brand. This helps ensure the development of immersive content, interactivity, and personalised experiences that capture your audience.
The digital evolution of Burberry with headless commerce
Luxury fashion brand Burberry revitalised its online presence using a headless commerce platform. By separating their front-end and back-end systems, they were able to deliver personalised and high-quality user experiences across different channels.
The headless setup helped them easily manage rich media, targeted content, and social media integration. This led to a big increase in customer engagement and helped Burberry regain its status as a tech-savvy leader in the luxury market.
Today, businesses have to compete with multiple competitors. They need a unique and interesting way to stand out that grabs the consumer's attention within their niche. This forces companies to be innovative and creative, as you would expect from those looking to differentiate themselves.
Headless commerce breaks limitations and provides creative freedom
E-commerce platforms commonly have limitations due to fixed functionalities and rigid templates. This can hinder your brand's ability to stand out and deliver the personalised experiences that modern consumers expect.
Headless commerce provides the freedom to design and build your website's front end without any limitations. You can choose a front-end technology like React or Vue.js to create unique user experiences that match your brand. This helps ensure the development of immersive content, interactivity, and personalised experiences that capture your audience.
The digital evolution of Burberry with headless commerce
Luxury fashion brand Burberry revitalised its online presence using a headless commerce platform. By separating their front-end and back-end systems, they were able to deliver personalised and high-quality user experiences across different channels.
The headless setup helped them easily manage rich media, targeted content, and social media integration. This led to a big increase in customer engagement and helped Burberry regain its status as a tech-savvy leader in the luxury market.
Quick and flexible interface launches
How fast you can adjust and innovate matters most in these ever-changing digital trends. Businesses cannot afford to respond slowly to changing market conditions or customer demands.
Parallel development
Front-end teams can work independently from the back end. This separation enables parallel development, releasing user-interface updates without waiting on back-end dependencies. As a result, features, designs, or functionalities can reach the market faster, ensuring your solution remains relevant and opportunistic.
Quick response to market trends
Headless architecture enables agility, allowing quick implementation of changes based on customer feedback or emerging trends. Whether incorporating new technologies, launching seasonal promotions, or responding to market shifts, headless commerce facilitates rapid deployment without the extensive system overhauls needed for traditional solutions.
Toyota adopts headless commerce to enhance customer experience
Toyota implemented headless commerce and focused on agility to enhance the online customer experience. This allowed Toyota's development teams to rapidly deploy updates with new features across their global sites and apps. The ability to adapt quickly to market trends, customer preferences, and technological advancements keeps Toyota at the forefront of digital innovation in the automotive industry.
How fast you can adjust and innovate matters most in these ever-changing digital trends. Businesses cannot afford to respond slowly to changing market conditions or customer demands.
Parallel development
Front-end teams can work independently from the back end. This separation enables parallel development, releasing user-interface updates without waiting on back-end dependencies. As a result, features, designs, or functionalities can reach the market faster, ensuring your solution remains relevant and opportunistic.
Quick response to market trends
Headless architecture enables agility, allowing quick implementation of changes based on customer feedback or emerging trends. Whether incorporating new technologies, launching seasonal promotions, or responding to market shifts, headless commerce facilitates rapid deployment without the extensive system overhauls needed for traditional solutions.
Toyota adopts headless commerce to enhance customer experience
Toyota implemented headless commerce and focused on agility to enhance the online customer experience. This allowed Toyota's development teams to rapidly deploy updates with new features across their global sites and apps. The ability to adapt quickly to market trends, customer preferences, and technological advancements keeps Toyota at the forefront of digital innovation in the automotive industry.
How fast you can adjust and innovate matters most in these ever-changing digital trends. Businesses cannot afford to respond slowly to changing market conditions or customer demands.
Parallel development
Front-end teams can work independently from the back end. This separation enables parallel development, releasing user-interface updates without waiting on back-end dependencies. As a result, features, designs, or functionalities can reach the market faster, ensuring your solution remains relevant and opportunistic.
Quick response to market trends
Headless architecture enables agility, allowing quick implementation of changes based on customer feedback or emerging trends. Whether incorporating new technologies, launching seasonal promotions, or responding to market shifts, headless commerce facilitates rapid deployment without the extensive system overhauls needed for traditional solutions.
Toyota adopts headless commerce to enhance customer experience
Toyota implemented headless commerce and focused on agility to enhance the online customer experience. This allowed Toyota's development teams to rapidly deploy updates with new features across their global sites and apps. The ability to adapt quickly to market trends, customer preferences, and technological advancements keeps Toyota at the forefront of digital innovation in the automotive industry.
Scalability and performance optimisation
When your business grows, web traffic grows with it, and your digital infrastructure must keep up to ensure optimal performance. Maintaining a positive user experience is critical to keep consumers satisfied and engaged with your brand.
Handles traffic spikes
Promotional events, product launches, or viral campaigns can cause a surge in website traffic. Headless commerce allows you to balance back-end services independently, ensuring stability and responsiveness during high-demand periods. This scalability is crucial to maintaining service quality and avoiding downtime or slow performance that could repel customers.
Improves load times
A website that loads quickly and responds efficiently will likely engage visitors. Slow-loading pages are a significant turn-off for e-commerce users. Headless commerce helps improve load times by allowing developers to fine-tune the front-end for speed. Faster load times keep users engaged and increase the chances of their conversion.
SEO benefits
Optimised website performance benefits users and improves search engine rankings. Google's Core Web Vitals emphasise page speed and responsiveness as important ranking factors. Enhancing performance with headless commerce helps your website to rank higher and attract more clicks.
Feelunique improved the browsing and purchasing experience
Feelunique, a leading online beauty retailer, adopted headless commerce to manage rapid growth and increased traffic. High shopping periods like Black Friday revealed weaknesses in their existing infrastructure. Implementing headless commerce reduced website load, improved speed, and increased purchases during peak times, leading to higher customer satisfaction, conversion rates, and a stronger position in the competitive beauty market.
When your business grows, web traffic grows with it, and your digital infrastructure must keep up to ensure optimal performance. Maintaining a positive user experience is critical to keep consumers satisfied and engaged with your brand.
Handles traffic spikes
Promotional events, product launches, or viral campaigns can cause a surge in website traffic. Headless commerce allows you to balance back-end services independently, ensuring stability and responsiveness during high-demand periods. This scalability is crucial to maintaining service quality and avoiding downtime or slow performance that could repel customers.
Improves load times
A website that loads quickly and responds efficiently will likely engage visitors. Slow-loading pages are a significant turn-off for e-commerce users. Headless commerce helps improve load times by allowing developers to fine-tune the front-end for speed. Faster load times keep users engaged and increase the chances of their conversion.
SEO benefits
Optimised website performance benefits users and improves search engine rankings. Google's Core Web Vitals emphasise page speed and responsiveness as important ranking factors. Enhancing performance with headless commerce helps your website to rank higher and attract more clicks.
Feelunique improved the browsing and purchasing experience
Feelunique, a leading online beauty retailer, adopted headless commerce to manage rapid growth and increased traffic. High shopping periods like Black Friday revealed weaknesses in their existing infrastructure. Implementing headless commerce reduced website load, improved speed, and increased purchases during peak times, leading to higher customer satisfaction, conversion rates, and a stronger position in the competitive beauty market.
When your business grows, web traffic grows with it, and your digital infrastructure must keep up to ensure optimal performance. Maintaining a positive user experience is critical to keep consumers satisfied and engaged with your brand.
Handles traffic spikes
Promotional events, product launches, or viral campaigns can cause a surge in website traffic. Headless commerce allows you to balance back-end services independently, ensuring stability and responsiveness during high-demand periods. This scalability is crucial to maintaining service quality and avoiding downtime or slow performance that could repel customers.
Improves load times
A website that loads quickly and responds efficiently will likely engage visitors. Slow-loading pages are a significant turn-off for e-commerce users. Headless commerce helps improve load times by allowing developers to fine-tune the front-end for speed. Faster load times keep users engaged and increase the chances of their conversion.
SEO benefits
Optimised website performance benefits users and improves search engine rankings. Google's Core Web Vitals emphasise page speed and responsiveness as important ranking factors. Enhancing performance with headless commerce helps your website to rank higher and attract more clicks.
Feelunique improved the browsing and purchasing experience
Feelunique, a leading online beauty retailer, adopted headless commerce to manage rapid growth and increased traffic. High shopping periods like Black Friday revealed weaknesses in their existing infrastructure. Implementing headless commerce reduced website load, improved speed, and increased purchases during peak times, leading to higher customer satisfaction, conversion rates, and a stronger position in the competitive beauty market.
Futureproof your business with innovation
Keeping yourself updated with technological advancements is important for long-term success. Businesses need to be flexible enough to adopt new technologies that improve customer experiences and operational efficiency.
Adaptability to emerging technologies
Headless commerce enables you to easily adopt the latest technologies, such as Artificial Intelligence (AI), Augmented Reality (AR), Virtual Reality (VR), and the Internet of Things (IoT). Separating the front end from the back end allows you to use these advancements in your client interfaces without revamping your entire system. This makes adding AI-powered chatbots for customer service, AR virtual try-ons, and IoT smart shopping experiences easy.
API-first approach
Headless commerce is based on an API-first policy. APIs (Application Programming Interfaces) allow different software applications to interact efficiently. This method makes onboarding new channels and platforms easier as the company grows. Whether launching a new mobile app, integrating third-party services, or exploring voice commerce using smart speakers, APIs make it faster and more cost-effective.
Alibaba uses APIs with headless commerce
The global e-commerce giant Alibaba processes billions of API traffic using modern headless commerce architecture. Alibaba uses APIs to connect multiple services and platforms, enabling personalised shopping experiences, frictionless payment options via Alipay, and sophisticated logistics. From using AI for product recommendations to AR for interactive shopping, Alibaba's flexibility has allowed it to scale and deliver diverse services to millions of customers worldwide.
Keeping yourself updated with technological advancements is important for long-term success. Businesses need to be flexible enough to adopt new technologies that improve customer experiences and operational efficiency.
Adaptability to emerging technologies
Headless commerce enables you to easily adopt the latest technologies, such as Artificial Intelligence (AI), Augmented Reality (AR), Virtual Reality (VR), and the Internet of Things (IoT). Separating the front end from the back end allows you to use these advancements in your client interfaces without revamping your entire system. This makes adding AI-powered chatbots for customer service, AR virtual try-ons, and IoT smart shopping experiences easy.
API-first approach
Headless commerce is based on an API-first policy. APIs (Application Programming Interfaces) allow different software applications to interact efficiently. This method makes onboarding new channels and platforms easier as the company grows. Whether launching a new mobile app, integrating third-party services, or exploring voice commerce using smart speakers, APIs make it faster and more cost-effective.
Alibaba uses APIs with headless commerce
The global e-commerce giant Alibaba processes billions of API traffic using modern headless commerce architecture. Alibaba uses APIs to connect multiple services and platforms, enabling personalised shopping experiences, frictionless payment options via Alipay, and sophisticated logistics. From using AI for product recommendations to AR for interactive shopping, Alibaba's flexibility has allowed it to scale and deliver diverse services to millions of customers worldwide.
Keeping yourself updated with technological advancements is important for long-term success. Businesses need to be flexible enough to adopt new technologies that improve customer experiences and operational efficiency.
Adaptability to emerging technologies
Headless commerce enables you to easily adopt the latest technologies, such as Artificial Intelligence (AI), Augmented Reality (AR), Virtual Reality (VR), and the Internet of Things (IoT). Separating the front end from the back end allows you to use these advancements in your client interfaces without revamping your entire system. This makes adding AI-powered chatbots for customer service, AR virtual try-ons, and IoT smart shopping experiences easy.
API-first approach
Headless commerce is based on an API-first policy. APIs (Application Programming Interfaces) allow different software applications to interact efficiently. This method makes onboarding new channels and platforms easier as the company grows. Whether launching a new mobile app, integrating third-party services, or exploring voice commerce using smart speakers, APIs make it faster and more cost-effective.
Alibaba uses APIs with headless commerce
The global e-commerce giant Alibaba processes billions of API traffic using modern headless commerce architecture. Alibaba uses APIs to connect multiple services and platforms, enabling personalised shopping experiences, frictionless payment options via Alipay, and sophisticated logistics. From using AI for product recommendations to AR for interactive shopping, Alibaba's flexibility has allowed it to scale and deliver diverse services to millions of customers worldwide.
Better security and compliance
Strong security measures are essential today because data breaches and online threats happen frequently. It's also important to follow data protection laws, as breaking them can hurt your customer relationship and lead to legal fines.
Decoupled systems reduce risk
Headless commerce lowers the attack surface area for security risks by independently functioning front-end and back-end systems. In isolated models, if one layer is compromised, the others stay safe, significantly reducing potential damage. This architecture makes it harder for attackers to access sensitive data, enhancing the security of your entire e-commerce platform.
Easier compliance management
Managing compliance regulations like the General Data Protection Regulation (GDPR) and other international data protection laws is simpler with headless commerce. You can update security protocols and compliance measures independently on each end. This agility is crucial for quickly implementing necessary adjustments when new regulations emerge or threats arise without overhauling the entire system.
Industry standards alignment
Following industry security standards is important to maintain credibility and customer trust. Headless architecture enables businesses to respond more quickly with targeted updates and patches. You can focus on securing back-end systems where sensitive data resides and optimise front-end interfaces for a great user experience without compromising security.
Zalando chose headless commerce for improved security
European online fashion platform Zalando chose headless commerce for improved performance and security. By decoupling systems, they enhanced data protection management and GDPR readiness. This architecture allowed Zalando to maintain strong back-end security while continuously updating the front end. This approach has helped them maintain customer trust and comply with strict regulatory standards.
Strong security measures are essential today because data breaches and online threats happen frequently. It's also important to follow data protection laws, as breaking them can hurt your customer relationship and lead to legal fines.
Decoupled systems reduce risk
Headless commerce lowers the attack surface area for security risks by independently functioning front-end and back-end systems. In isolated models, if one layer is compromised, the others stay safe, significantly reducing potential damage. This architecture makes it harder for attackers to access sensitive data, enhancing the security of your entire e-commerce platform.
Easier compliance management
Managing compliance regulations like the General Data Protection Regulation (GDPR) and other international data protection laws is simpler with headless commerce. You can update security protocols and compliance measures independently on each end. This agility is crucial for quickly implementing necessary adjustments when new regulations emerge or threats arise without overhauling the entire system.
Industry standards alignment
Following industry security standards is important to maintain credibility and customer trust. Headless architecture enables businesses to respond more quickly with targeted updates and patches. You can focus on securing back-end systems where sensitive data resides and optimise front-end interfaces for a great user experience without compromising security.
Zalando chose headless commerce for improved security
European online fashion platform Zalando chose headless commerce for improved performance and security. By decoupling systems, they enhanced data protection management and GDPR readiness. This architecture allowed Zalando to maintain strong back-end security while continuously updating the front end. This approach has helped them maintain customer trust and comply with strict regulatory standards.
Strong security measures are essential today because data breaches and online threats happen frequently. It's also important to follow data protection laws, as breaking them can hurt your customer relationship and lead to legal fines.
Decoupled systems reduce risk
Headless commerce lowers the attack surface area for security risks by independently functioning front-end and back-end systems. In isolated models, if one layer is compromised, the others stay safe, significantly reducing potential damage. This architecture makes it harder for attackers to access sensitive data, enhancing the security of your entire e-commerce platform.
Easier compliance management
Managing compliance regulations like the General Data Protection Regulation (GDPR) and other international data protection laws is simpler with headless commerce. You can update security protocols and compliance measures independently on each end. This agility is crucial for quickly implementing necessary adjustments when new regulations emerge or threats arise without overhauling the entire system.
Industry standards alignment
Following industry security standards is important to maintain credibility and customer trust. Headless architecture enables businesses to respond more quickly with targeted updates and patches. You can focus on securing back-end systems where sensitive data resides and optimise front-end interfaces for a great user experience without compromising security.
Zalando chose headless commerce for improved security
European online fashion platform Zalando chose headless commerce for improved performance and security. By decoupling systems, they enhanced data protection management and GDPR readiness. This architecture allowed Zalando to maintain strong back-end security while continuously updating the front end. This approach has helped them maintain customer trust and comply with strict regulatory standards.
Cost efficiency over time
Investing in flexible and scalable technology can be beneficial beyond its current use. It can help save money in the long run and ensure financial stability. Headless commerce is a good example because it offers cost-saving efficiencies over time.
Reduced development costs
Traditional e-commerce platforms are often hard to modify, requiring significant renovation for updates or new features. Headless architecture lets you update components separately, avoiding expensive and time-consuming system-wide changes. This modular approach lets you invest resources only where needed, making development faster and budget-friendly.
Optimised resource allocation
Headless commerce helps you focus on areas that deliver the most value to customers. By separating the front-end and back-end, teams can prioritise improvements like interactive design elements or personalised content without getting restricted by back-end constraints. This focused investment ensures direct impacts on customer satisfaction and business growth.
Long-term ROI
Although initial investment in headless commerce may be needed, the long-term benefits are considerable. With sustained agility and reduced technical debt, your platform remains adaptable to future needs without significant additional costs. The scalable nature of headless architecture supports growth efficiently, maximising ROI over time.
Walmart's strategic investment in headless commerce
A global retail giant, Walmart switched to a headless commerce model to improve flexibility and cost efficiency. This change reduced costs for updating online platforms and enabled faster rollouts of new features. Walmart reallocated resources to enhance customer-related functionality, resulting in improved website performance and a new set of features. This strategic move has paid off in terms of scalability, competitiveness in e-commerce, and meeting evolving customer expectations without high costs.
Investing in flexible and scalable technology can be beneficial beyond its current use. It can help save money in the long run and ensure financial stability. Headless commerce is a good example because it offers cost-saving efficiencies over time.
Reduced development costs
Traditional e-commerce platforms are often hard to modify, requiring significant renovation for updates or new features. Headless architecture lets you update components separately, avoiding expensive and time-consuming system-wide changes. This modular approach lets you invest resources only where needed, making development faster and budget-friendly.
Optimised resource allocation
Headless commerce helps you focus on areas that deliver the most value to customers. By separating the front-end and back-end, teams can prioritise improvements like interactive design elements or personalised content without getting restricted by back-end constraints. This focused investment ensures direct impacts on customer satisfaction and business growth.
Long-term ROI
Although initial investment in headless commerce may be needed, the long-term benefits are considerable. With sustained agility and reduced technical debt, your platform remains adaptable to future needs without significant additional costs. The scalable nature of headless architecture supports growth efficiently, maximising ROI over time.
Walmart's strategic investment in headless commerce
A global retail giant, Walmart switched to a headless commerce model to improve flexibility and cost efficiency. This change reduced costs for updating online platforms and enabled faster rollouts of new features. Walmart reallocated resources to enhance customer-related functionality, resulting in improved website performance and a new set of features. This strategic move has paid off in terms of scalability, competitiveness in e-commerce, and meeting evolving customer expectations without high costs.
Investing in flexible and scalable technology can be beneficial beyond its current use. It can help save money in the long run and ensure financial stability. Headless commerce is a good example because it offers cost-saving efficiencies over time.
Reduced development costs
Traditional e-commerce platforms are often hard to modify, requiring significant renovation for updates or new features. Headless architecture lets you update components separately, avoiding expensive and time-consuming system-wide changes. This modular approach lets you invest resources only where needed, making development faster and budget-friendly.
Optimised resource allocation
Headless commerce helps you focus on areas that deliver the most value to customers. By separating the front-end and back-end, teams can prioritise improvements like interactive design elements or personalised content without getting restricted by back-end constraints. This focused investment ensures direct impacts on customer satisfaction and business growth.
Long-term ROI
Although initial investment in headless commerce may be needed, the long-term benefits are considerable. With sustained agility and reduced technical debt, your platform remains adaptable to future needs without significant additional costs. The scalable nature of headless architecture supports growth efficiently, maximising ROI over time.
Walmart's strategic investment in headless commerce
A global retail giant, Walmart switched to a headless commerce model to improve flexibility and cost efficiency. This change reduced costs for updating online platforms and enabled faster rollouts of new features. Walmart reallocated resources to enhance customer-related functionality, resulting in improved website performance and a new set of features. This strategic move has paid off in terms of scalability, competitiveness in e-commerce, and meeting evolving customer expectations without high costs.
Enables personalisation and customer engagement
Today, consumers expect brands to know them and deliver relevant experiences based on who they are. Organisations that excel in this area generally see higher engagement and loyalty levels.
Data-driven insights
Headless commerce lets you use your customer data in the best way possible. Advanced analytics lets you gather and analyse data from every website, mobile app, or social media channel touchpoint. This rich data allows you to promptly customise content, offers, and product recommendations. You can welcome each visitor to your website with customised product suggestions based on their past searches or purchases. This level of personalisation helps customers access the items and styles they want and makes them feel valued in their shopping experience.
Increased customer loyalty
More personalisation leads to higher customer engagement. Customers who feel understood are more likely to return for future purchases, which increases sales and turns them into brand advocates. You build trust and strengthen customer relationships by consistently providing relevant and personalised experiences.
Sephora’s hyper-personalised beauty picks
Sephora, the global beauty retailer, exemplifies personalisation through headless commerce. Using a headless approach, Sephora seamlessly integrates its customer data across platforms. They gather insights on customer behaviour and choices to provide personalised beauty recommendations on their website, mobile app, and in-store digital touchpoints.
Customers receive personalised product selections, tutorials, and exclusive offers tailored to their beauty profiles. After adopting this approach, Sephora has seen significant increases in customer engagement and loyalty, reinforcing its position as a leader in the beauty industry.
Today, consumers expect brands to know them and deliver relevant experiences based on who they are. Organisations that excel in this area generally see higher engagement and loyalty levels.
Data-driven insights
Headless commerce lets you use your customer data in the best way possible. Advanced analytics lets you gather and analyse data from every website, mobile app, or social media channel touchpoint. This rich data allows you to promptly customise content, offers, and product recommendations. You can welcome each visitor to your website with customised product suggestions based on their past searches or purchases. This level of personalisation helps customers access the items and styles they want and makes them feel valued in their shopping experience.
Increased customer loyalty
More personalisation leads to higher customer engagement. Customers who feel understood are more likely to return for future purchases, which increases sales and turns them into brand advocates. You build trust and strengthen customer relationships by consistently providing relevant and personalised experiences.
Sephora’s hyper-personalised beauty picks
Sephora, the global beauty retailer, exemplifies personalisation through headless commerce. Using a headless approach, Sephora seamlessly integrates its customer data across platforms. They gather insights on customer behaviour and choices to provide personalised beauty recommendations on their website, mobile app, and in-store digital touchpoints.
Customers receive personalised product selections, tutorials, and exclusive offers tailored to their beauty profiles. After adopting this approach, Sephora has seen significant increases in customer engagement and loyalty, reinforcing its position as a leader in the beauty industry.
Today, consumers expect brands to know them and deliver relevant experiences based on who they are. Organisations that excel in this area generally see higher engagement and loyalty levels.
Data-driven insights
Headless commerce lets you use your customer data in the best way possible. Advanced analytics lets you gather and analyse data from every website, mobile app, or social media channel touchpoint. This rich data allows you to promptly customise content, offers, and product recommendations. You can welcome each visitor to your website with customised product suggestions based on their past searches or purchases. This level of personalisation helps customers access the items and styles they want and makes them feel valued in their shopping experience.
Increased customer loyalty
More personalisation leads to higher customer engagement. Customers who feel understood are more likely to return for future purchases, which increases sales and turns them into brand advocates. You build trust and strengthen customer relationships by consistently providing relevant and personalised experiences.
Sephora’s hyper-personalised beauty picks
Sephora, the global beauty retailer, exemplifies personalisation through headless commerce. Using a headless approach, Sephora seamlessly integrates its customer data across platforms. They gather insights on customer behaviour and choices to provide personalised beauty recommendations on their website, mobile app, and in-store digital touchpoints.
Customers receive personalised product selections, tutorials, and exclusive offers tailored to their beauty profiles. After adopting this approach, Sephora has seen significant increases in customer engagement and loyalty, reinforcing its position as a leader in the beauty industry.
Frequently Asked Questions
Why are small businesses today choosing headless eCommerce?
Smaller businesses are moving toward headless e-commerce because it gives them more flexibility in creating personalised customer experiences across different touchpoints without getting stuck with one rigid system. This flexibility allows for easy growth and adaptability to changing needs.
Is Shopify headless?
Yes, Shopify does have a headless commerce solution. Shopify allows the developer to separate the front end from the back end using the Storefront API, allowing the developers to provide custom user experiences while operating the back end on Shopify.
What are the disadvantages of headless commerce?
Headless commerce often involves heavy upfront and operational expenses. It is also not user-friendly for nontechnical people and requires proper expertise. If not managed carefully, it can introduce security risks.
Conclusion
Businesses have to keep innovating with new tools, just like headless commerce. It addresses new-age e-commerce problems by providing unprecedented flexibility, scalability, and the ability to personalise seamless experiences across all channels.
Headless commerce enables businesses to innovate rapidly, adapt to market changes, and satisfy growing customer demands. Adopting this architecture improves your current work and ensures your business can keep up with future trends and technologies.
Frequently Asked Questions
Why are small businesses today choosing headless eCommerce?
Smaller businesses are moving toward headless e-commerce because it gives them more flexibility in creating personalised customer experiences across different touchpoints without getting stuck with one rigid system. This flexibility allows for easy growth and adaptability to changing needs.
Is Shopify headless?
Yes, Shopify does have a headless commerce solution. Shopify allows the developer to separate the front end from the back end using the Storefront API, allowing the developers to provide custom user experiences while operating the back end on Shopify.
What are the disadvantages of headless commerce?
Headless commerce often involves heavy upfront and operational expenses. It is also not user-friendly for nontechnical people and requires proper expertise. If not managed carefully, it can introduce security risks.
Conclusion
Businesses have to keep innovating with new tools, just like headless commerce. It addresses new-age e-commerce problems by providing unprecedented flexibility, scalability, and the ability to personalise seamless experiences across all channels.
Headless commerce enables businesses to innovate rapidly, adapt to market changes, and satisfy growing customer demands. Adopting this architecture improves your current work and ensures your business can keep up with future trends and technologies.
Frequently Asked Questions
Why are small businesses today choosing headless eCommerce?
Smaller businesses are moving toward headless e-commerce because it gives them more flexibility in creating personalised customer experiences across different touchpoints without getting stuck with one rigid system. This flexibility allows for easy growth and adaptability to changing needs.
Is Shopify headless?
Yes, Shopify does have a headless commerce solution. Shopify allows the developer to separate the front end from the back end using the Storefront API, allowing the developers to provide custom user experiences while operating the back end on Shopify.
What are the disadvantages of headless commerce?
Headless commerce often involves heavy upfront and operational expenses. It is also not user-friendly for nontechnical people and requires proper expertise. If not managed carefully, it can introduce security risks.
Conclusion
Businesses have to keep innovating with new tools, just like headless commerce. It addresses new-age e-commerce problems by providing unprecedented flexibility, scalability, and the ability to personalise seamless experiences across all channels.
Headless commerce enables businesses to innovate rapidly, adapt to market changes, and satisfy growing customer demands. Adopting this architecture improves your current work and ensures your business can keep up with future trends and technologies.
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