How to make a responsive web design? A detailed guide

How To Make A Responsive Web Design Across All Devices?
How To Make A Responsive Web Design Across All Devices?
How To Make A Responsive Web Design Across All Devices?

Design Thinking

Website Optimization

CSS3

HTML5

Web Development

Written by:

12 min read

Updated on: July 12, 2024

Toni Hukkanen

Head of Design

Toni Hukkanen - Head of design, with proper track of high end projects in design agency

Creative Direction, Brand Direction

Toni Hukkanen

Head of Design

Toni Hukkanen - Head of design, with proper track of high end projects in design agency

Creative Direction, Brand Direction

Toni Hukkanen

Head of Design

Toni Hukkanen - Head of design, with proper track of high end projects in design agency

Creative Direction, Brand Direction

The rise of handheld devices globally emphasises the importance of responsive web design. It is no longer enough to have a website that only looks good on a computer, as more people are accessing the internet on mobile devices.

Statista's report states that mobile accounts for almost half of web traffic worldwide. In 2023, only mobile devices generated 58.67% of global website traffic.

A responsive web design ensures your website looks great on mobile phones, laptops, tablets, and desktop screens. This improvement in user experience guarantees higher conversions and business growth. Keep reading this detailed guide on making your website responsive across all devices, along with its benefits and examples.

The rise of handheld devices globally emphasises the importance of responsive web design. It is no longer enough to have a website that only looks good on a computer, as more people are accessing the internet on mobile devices.

Statista's report states that mobile accounts for almost half of web traffic worldwide. In 2023, only mobile devices generated 58.67% of global website traffic.

A responsive web design ensures your website looks great on mobile phones, laptops, tablets, and desktop screens. This improvement in user experience guarantees higher conversions and business growth. Keep reading this detailed guide on making your website responsive across all devices, along with its benefits and examples.

The rise of handheld devices globally emphasises the importance of responsive web design. It is no longer enough to have a website that only looks good on a computer, as more people are accessing the internet on mobile devices.

Statista's report states that mobile accounts for almost half of web traffic worldwide. In 2023, only mobile devices generated 58.67% of global website traffic.

A responsive web design ensures your website looks great on mobile phones, laptops, tablets, and desktop screens. This improvement in user experience guarantees higher conversions and business growth. Keep reading this detailed guide on making your website responsive across all devices, along with its benefits and examples.

What is responsive web design?

What is responsive web design?

What is responsive web design?

Responsive web design is a modern approach to web design that allows web pages to accurately display and render the same experience across all screen sizes and devices.

From desktops to smartphones, tablets, and laptops, a responsive website design ensures your website naturally adapts to any screen. For example, the content will split into columns on desktops due to wider screens, but it will be hard to read and interact with on mobile devices. With a responsive design, your content will be displayed in a way that fits the screen size of each device.

Responsive web design is a modern approach to web design that allows web pages to accurately display and render the same experience across all screen sizes and devices.

From desktops to smartphones, tablets, and laptops, a responsive website design ensures your website naturally adapts to any screen. For example, the content will split into columns on desktops due to wider screens, but it will be hard to read and interact with on mobile devices. With a responsive design, your content will be displayed in a way that fits the screen size of each device.

Responsive web design is a modern approach to web design that allows web pages to accurately display and render the same experience across all screen sizes and devices.

From desktops to smartphones, tablets, and laptops, a responsive website design ensures your website naturally adapts to any screen. For example, the content will split into columns on desktops due to wider screens, but it will be hard to read and interact with on mobile devices. With a responsive design, your content will be displayed in a way that fits the screen size of each device.

What is responsive webdesign
What is responsive webdesign
What is responsive webdesign

Benefits of responsive web design

Responsive web design matters because it is no longer sufficient to design for a single device. As mobile web traffic has overtaken desktop, it now makes up the majority of website traffic.

If your potential visitors are using a mobile device to browse your website, it won't be feasible to serve them a page designed for desktops. It will be hard for them to read and use, leading to a bad user experience. If you are wondering if it is worth investing in responsive design, you must be aware of its benefits.

Enhances user experience

If you want your users to have a great experience visiting your website from any device, it is better to optimise the web design. A responsive web design improves user experience on all devices.

Boosts mobile traffic

As mobile phones produce the majority of website traffic, a responsive web design will provide better opportunities for your website to be viewed by mobile users.

Avoids duplicate content penalties

If you have two versions of a website with the same content, Google can penalise you for duplicate content. With a responsive design, you can have all the content accessible to all devices on one website.

Increases conversion rates

A website with a good user experience and better loading speed has a higher chance of conversions. Your loyal visitors will convert into paying clients and customers.

Increases SEO rankings

According to Google's policies, a mobile-friendly website has a higher chance of ranking on search engine result pages (SERPs). A responsive web design means better online visibility.

Enhances offline browsing experience

Smartphones and tablets can display HTML5 content, allowing users to access websites even without an internet connection. A responsive web design allows users to view content even when they are offline.

Adapts to mobile-first indexing

There isn't a separate index for mobile sites. However, Google prioritises the mobile version of your website for indexing and search rankings. This means that a responsive web design can increase the chance of ranking your site higher in search results, as Google prefers sites that work well on mobile devices.

Speeds up website loading

The fluid images and grids make your website load faster. According to Google's research, 53% of mobile website visitors leave if a webpage doesn't load within three seconds.

Reduces website redirects

If you create separate designs for each device and use redirects to take users to the right version of your website, you will only slow down the user experience. A responsive web design ensures users can access the correct version of your website quickly.

With a responsive design, you can use one consistent web design across different screens and devices. This ensures an optimal user experience even when browsing websites from an iMac, iPhone, laptop, or other device.

Responsive web design matters because it is no longer sufficient to design for a single device. As mobile web traffic has overtaken desktop, it now makes up the majority of website traffic.

If your potential visitors are using a mobile device to browse your website, it won't be feasible to serve them a page designed for desktops. It will be hard for them to read and use, leading to a bad user experience. If you are wondering if it is worth investing in responsive design, you must be aware of its benefits.

Enhances user experience

If you want your users to have a great experience visiting your website from any device, it is better to optimise the web design. A responsive web design improves user experience on all devices.

Boosts mobile traffic

As mobile phones produce the majority of website traffic, a responsive web design will provide better opportunities for your website to be viewed by mobile users.

Avoids duplicate content penalties

If you have two versions of a website with the same content, Google can penalise you for duplicate content. With a responsive design, you can have all the content accessible to all devices on one website.

Increases conversion rates

A website with a good user experience and better loading speed has a higher chance of conversions. Your loyal visitors will convert into paying clients and customers.

Increases SEO rankings

According to Google's policies, a mobile-friendly website has a higher chance of ranking on search engine result pages (SERPs). A responsive web design means better online visibility.

Enhances offline browsing experience

Smartphones and tablets can display HTML5 content, allowing users to access websites even without an internet connection. A responsive web design allows users to view content even when they are offline.

Adapts to mobile-first indexing

There isn't a separate index for mobile sites. However, Google prioritises the mobile version of your website for indexing and search rankings. This means that a responsive web design can increase the chance of ranking your site higher in search results, as Google prefers sites that work well on mobile devices.

Speeds up website loading

The fluid images and grids make your website load faster. According to Google's research, 53% of mobile website visitors leave if a webpage doesn't load within three seconds.

Reduces website redirects

If you create separate designs for each device and use redirects to take users to the right version of your website, you will only slow down the user experience. A responsive web design ensures users can access the correct version of your website quickly.

With a responsive design, you can use one consistent web design across different screens and devices. This ensures an optimal user experience even when browsing websites from an iMac, iPhone, laptop, or other device.

Responsive web design matters because it is no longer sufficient to design for a single device. As mobile web traffic has overtaken desktop, it now makes up the majority of website traffic.

If your potential visitors are using a mobile device to browse your website, it won't be feasible to serve them a page designed for desktops. It will be hard for them to read and use, leading to a bad user experience. If you are wondering if it is worth investing in responsive design, you must be aware of its benefits.

Enhances user experience

If you want your users to have a great experience visiting your website from any device, it is better to optimise the web design. A responsive web design improves user experience on all devices.

Boosts mobile traffic

As mobile phones produce the majority of website traffic, a responsive web design will provide better opportunities for your website to be viewed by mobile users.

Avoids duplicate content penalties

If you have two versions of a website with the same content, Google can penalise you for duplicate content. With a responsive design, you can have all the content accessible to all devices on one website.

Increases conversion rates

A website with a good user experience and better loading speed has a higher chance of conversions. Your loyal visitors will convert into paying clients and customers.

Increases SEO rankings

According to Google's policies, a mobile-friendly website has a higher chance of ranking on search engine result pages (SERPs). A responsive web design means better online visibility.

Enhances offline browsing experience

Smartphones and tablets can display HTML5 content, allowing users to access websites even without an internet connection. A responsive web design allows users to view content even when they are offline.

Adapts to mobile-first indexing

There isn't a separate index for mobile sites. However, Google prioritises the mobile version of your website for indexing and search rankings. This means that a responsive web design can increase the chance of ranking your site higher in search results, as Google prefers sites that work well on mobile devices.

Speeds up website loading

The fluid images and grids make your website load faster. According to Google's research, 53% of mobile website visitors leave if a webpage doesn't load within three seconds.

Reduces website redirects

If you create separate designs for each device and use redirects to take users to the right version of your website, you will only slow down the user experience. A responsive web design ensures users can access the correct version of your website quickly.

With a responsive design, you can use one consistent web design across different screens and devices. This ensures an optimal user experience even when browsing websites from an iMac, iPhone, laptop, or other device.

Benefits of responsive web design
Benefits of responsive web design
Benefits of responsive web design

Foundations of responsive web design

From using codes to media queries, speed, and implementing layouts, there are the following foundations of a responsive web design.

CSS and HTML

CSS and HTML are the building blocks of responsive design. These are the two languages responsible for controlling the content and layout of a page in a web browser.

The structure, elements, and content of a web page are under the control of HTML. Primary attributes such as width and height are directly set in HTML, but these are not the best practices anymore. 

Now, CSS is used to style and layout these elements. It can be added directly in the HTML file within a <style> section. CSS can control much more than size and colour. It also helps create responsive designs that are adaptable to different devices and screen sizes.

Media Queries

Media queries are an important part of CSS3, which renders content that adapts to different factors, such as resolution or screen size.

A media query in CSS works like an "if clause" in programming languages which checks the screen's width and applies specific styles based on the result.

Fluid Layouts

It is a part of modern responsive design. Unlike the old days when you would set a static value for every HTML element, like 600 pixels, a fluid layout uses dynamic values such as percentages relative to the width of the screen.

For example, instead of setting a container to a fixed width of 600 pixels, you may set it to 80% of the screen width.

Flexbox Layout

As fluid layouts are percentage-based, many designers find them not flexible and dynamic enough. Flexbox, a CSS module, provides a more effective way to organise elements even when the content sizes within the container are unknown.

A flexbox container can adjust its items to expand to fill available space or shrink to prevent overflow. It provides unique properties, like justify-content, to allow advanced control over the alignment and distribution of items that regular HTML elements can’t achieve.

Fluid Images

The most basic approach to responsive or fluid images works in the same way as a fluid layout which uses dynamic units to control the width and height.

If your website design is not responsive, the images will take up an entire screen. This will force users to scroll down the page to see the rest of the image or to zoom in to the web page to see the images.

Speed

The loading speed should be your top priority when you try to create a responsive web design. Pages that load in 2 seconds have an average bounce rate of 9%, and pages that load in 5 seconds increase the bounce rate up to 38%.

If you want to make your website responsive without delaying its initial loads make sure it is well-optimised. Here are a few things you will need to do.

  • Optimise images

  • Use caching mechanism 

  • Minify CSS and JavaScript files

  • Employ efficient CSS layouts

  • Avoid render-blocking JavasScript 

  • Improve critical rendering path

From using codes to media queries, speed, and implementing layouts, there are the following foundations of a responsive web design.

CSS and HTML

CSS and HTML are the building blocks of responsive design. These are the two languages responsible for controlling the content and layout of a page in a web browser.

The structure, elements, and content of a web page are under the control of HTML. Primary attributes such as width and height are directly set in HTML, but these are not the best practices anymore. 

Now, CSS is used to style and layout these elements. It can be added directly in the HTML file within a <style> section. CSS can control much more than size and colour. It also helps create responsive designs that are adaptable to different devices and screen sizes.

Media Queries

Media queries are an important part of CSS3, which renders content that adapts to different factors, such as resolution or screen size.

A media query in CSS works like an "if clause" in programming languages which checks the screen's width and applies specific styles based on the result.

Fluid Layouts

It is a part of modern responsive design. Unlike the old days when you would set a static value for every HTML element, like 600 pixels, a fluid layout uses dynamic values such as percentages relative to the width of the screen.

For example, instead of setting a container to a fixed width of 600 pixels, you may set it to 80% of the screen width.

Flexbox Layout

As fluid layouts are percentage-based, many designers find them not flexible and dynamic enough. Flexbox, a CSS module, provides a more effective way to organise elements even when the content sizes within the container are unknown.

A flexbox container can adjust its items to expand to fill available space or shrink to prevent overflow. It provides unique properties, like justify-content, to allow advanced control over the alignment and distribution of items that regular HTML elements can’t achieve.

Fluid Images

The most basic approach to responsive or fluid images works in the same way as a fluid layout which uses dynamic units to control the width and height.

If your website design is not responsive, the images will take up an entire screen. This will force users to scroll down the page to see the rest of the image or to zoom in to the web page to see the images.

Speed

The loading speed should be your top priority when you try to create a responsive web design. Pages that load in 2 seconds have an average bounce rate of 9%, and pages that load in 5 seconds increase the bounce rate up to 38%.

If you want to make your website responsive without delaying its initial loads make sure it is well-optimised. Here are a few things you will need to do.

  • Optimise images

  • Use caching mechanism 

  • Minify CSS and JavaScript files

  • Employ efficient CSS layouts

  • Avoid render-blocking JavasScript 

  • Improve critical rendering path

From using codes to media queries, speed, and implementing layouts, there are the following foundations of a responsive web design.

CSS and HTML

CSS and HTML are the building blocks of responsive design. These are the two languages responsible for controlling the content and layout of a page in a web browser.

The structure, elements, and content of a web page are under the control of HTML. Primary attributes such as width and height are directly set in HTML, but these are not the best practices anymore. 

Now, CSS is used to style and layout these elements. It can be added directly in the HTML file within a <style> section. CSS can control much more than size and colour. It also helps create responsive designs that are adaptable to different devices and screen sizes.

Media Queries

Media queries are an important part of CSS3, which renders content that adapts to different factors, such as resolution or screen size.

A media query in CSS works like an "if clause" in programming languages which checks the screen's width and applies specific styles based on the result.

Fluid Layouts

It is a part of modern responsive design. Unlike the old days when you would set a static value for every HTML element, like 600 pixels, a fluid layout uses dynamic values such as percentages relative to the width of the screen.

For example, instead of setting a container to a fixed width of 600 pixels, you may set it to 80% of the screen width.

Flexbox Layout

As fluid layouts are percentage-based, many designers find them not flexible and dynamic enough. Flexbox, a CSS module, provides a more effective way to organise elements even when the content sizes within the container are unknown.

A flexbox container can adjust its items to expand to fill available space or shrink to prevent overflow. It provides unique properties, like justify-content, to allow advanced control over the alignment and distribution of items that regular HTML elements can’t achieve.

Fluid Images

The most basic approach to responsive or fluid images works in the same way as a fluid layout which uses dynamic units to control the width and height.

If your website design is not responsive, the images will take up an entire screen. This will force users to scroll down the page to see the rest of the image or to zoom in to the web page to see the images.

Speed

The loading speed should be your top priority when you try to create a responsive web design. Pages that load in 2 seconds have an average bounce rate of 9%, and pages that load in 5 seconds increase the bounce rate up to 38%.

If you want to make your website responsive without delaying its initial loads make sure it is well-optimised. Here are a few things you will need to do.

  • Optimise images

  • Use caching mechanism 

  • Minify CSS and JavaScript files

  • Employ efficient CSS layouts

  • Avoid render-blocking JavasScript 

  • Improve critical rendering path

Foundations of responsive webdesign
Foundations of responsive webdesign
Foundations of responsive webdesign

How to make a responsive web design?

Whether you are a designer or a web creator who is ready to start on a new responsive project, you will need to adjust sizes and proportions instead of just focusing on a fixed layout. Responsive websites adjust according to their dimensions.

Start with wireframes

The first thing you need to do is to plan the layout. There is no better tool for early layouts than wireframes. A wireframe is a simple outline of a future design, useful for organising layouts in a clear and basic way. It focuses on structure without detailed design elements.

The two key attributes of wireframes are simplicity and speed. In the beginning stages of product design, you can experiment and see possible solutions for users. You don't need to spend a lot of time making wireframe pixels perfect. Try to create your layout and get validation from stakeholders and your target audience. Your main focus should be on information architecture and functionality instead of aesthetics.

It's common among people to use tablets, mobile phones, and desktops to browse the web. When creating wireframes, try to address all three groups to see if your design scales well across them.

Responsive breakpoints

A responsive web design is supported by breakpoints. These are the pixel values at which the design is adjusted to allow visitors to see the best possible version of your site on any viewport size.

CSS media queries width and height define the breakpoints. These media queries find the conditions under which specific media attributes are applied. It allows you to change style based on the type of browser or device rendering the content.

Try your best to keep the fewest breakpoints. As designers need to adjust content according to breakpoints, it is ideal to strive for 3 breakpoints for device flexibility. Your primary objective in choosing breakpoints should not be your devices. You should focus on content, and your content must determine how to adjust the layout to its container.

Be mindful of what to show or hide at different breakpoints. For example, we often hide top-level navigation options on mobile and use hamburger menus instead to save space and focus on content. But try not to hide important content that could harm the user experience.

Create responsive layouts for small screens first

Most designers prefer a mobile-first approach when creating responsive web designs. They start by designing the content to fit a small screen size. It is ideal to create a layout suitable for the smallest breakpoint and then adjust it for larger viewports.

Adopt a content-first mindset

When designing for mobile, designers need to decide what content to show and in what order. The limited screen size encourages designers to assess and prioritise content to focus on what's most important for users. This process eliminates essential content from unnecessary elements that can become a distraction on smaller screens.

If you prioritise content, it helps you establish a clear visual flow helping users understand what to focus on first, second, and so on. 

Account for device characteristics

When designing for mobile you design for small screen size and touchscreen. The content and interactive element ls should be optimised for comfortable interaction with a finger. You can use media queries like orientation and aspect ratio to define condition checks and change the design based on the user's device.

Test your design on actual devices

A design may look appealing on your desktop but after some interaction with it on a smartphone you notice potential drawbacks. To avoid this, define a few key tasks users want to accomplish on your site and then perform these tasks yourself on a mobile device.

Construct a fluid grid

A fluid grid is a two-dimensional framework consisting of rows and columns. It allows you to precisely position UI elements on a page. With the right use of a grid, you can avoid situations where individual UI overlaps in different screen sizes, often resulting in a solid, fully responsive layout.

A fluid grid provides the flexibility of creating a customised layout for each already-defined breakpoint to make content and design fit each viewport. If you change the number of rows and columns in a grid, along with sizes and spaces, it will create a better layout for site visitors. There are two types of grids that can define the size of rows and columns

Fixed

You will need to set the size of your columns or rows to a specific number of screen pixels to create this grid. A fixed grid type means one or all of your rows and columns will maintain a fixed size across all devices.

Fluid

This type of grid automatically adjusts to the available screen space to maintain a consistent look and feel across multiple screen devices. You will use fractions as a measuring unit to make the size of grid items proportional to each other.

Images Optimization 

The quality of images has a great influence on the perception of design. A web page with crisp, properly sized images will make a more positive impression on visitors.

But there is one problem: as images are not naturally fluid, you can still change them to varying resolutions. Make sure your visuals retain their highest quality and correct aspect ratio on every screen size. Here are a few things you need to consider:

Resize images with CSS

You can resize your images with CSS with its width and max-width attributes that allow images to adapt to different screen resolutions. 

The width property sets a specific size for the image, whereas max width adjusts the size of an image while maintaining its aspect ratio.

Use Scalar Vector Graphic Images

Images in JPG and PNG formats have fixed resolutions but SVG images don't depend on resolution because they are a vector format that allows the images to scale in size without losing quality.

In the end, SVGs maintain the same quality at all resolutions without needing any extra optimization. You can easily scale SVG files and vector graphics.

Choose responsive typography

Like images, text is also a building block of responsive web design. Good readability and legibility together ensure a great user experience.

When selecting a font family, make sure to choose ones that work well on large and small displays. This will allow your typeface to scale perfectly across different resolutions and screen sizes. It is highly recommended to use web-safe fonts or other best fonts like Roboto and Helvetica to optimise a good look at different resolutions.

After choosing a font family, you must ensure your text is scalable when you resize the screen. There shouldn't be a need to pinch or zoom the mobile screen to view the content. 

Test your Responsive Web Design

Once you have created a responsive website, you must use Google's Mobile-Friendly Test to test its mobile-friendliness. 

Then, test your site across various screen sizes using tools like Chrome Developer Tools. During testing, ask yourself the following questions.

  • Does the layout adjust properly to maintain the correct number of columns on different screens?

  • Does the content fit neatly within layout elements and containers on all screen sizes?

  • Are the font sizes appropriate and readable on each device?

Using these tools and answering these queries will ensure that your website looks and functions perfectly across all devices.

Whether you are a designer or a web creator who is ready to start on a new responsive project, you will need to adjust sizes and proportions instead of just focusing on a fixed layout. Responsive websites adjust according to their dimensions.

Start with wireframes

The first thing you need to do is to plan the layout. There is no better tool for early layouts than wireframes. A wireframe is a simple outline of a future design, useful for organising layouts in a clear and basic way. It focuses on structure without detailed design elements.

The two key attributes of wireframes are simplicity and speed. In the beginning stages of product design, you can experiment and see possible solutions for users. You don't need to spend a lot of time making wireframe pixels perfect. Try to create your layout and get validation from stakeholders and your target audience. Your main focus should be on information architecture and functionality instead of aesthetics.

It's common among people to use tablets, mobile phones, and desktops to browse the web. When creating wireframes, try to address all three groups to see if your design scales well across them.

Responsive breakpoints

A responsive web design is supported by breakpoints. These are the pixel values at which the design is adjusted to allow visitors to see the best possible version of your site on any viewport size.

CSS media queries width and height define the breakpoints. These media queries find the conditions under which specific media attributes are applied. It allows you to change style based on the type of browser or device rendering the content.

Try your best to keep the fewest breakpoints. As designers need to adjust content according to breakpoints, it is ideal to strive for 3 breakpoints for device flexibility. Your primary objective in choosing breakpoints should not be your devices. You should focus on content, and your content must determine how to adjust the layout to its container.

Be mindful of what to show or hide at different breakpoints. For example, we often hide top-level navigation options on mobile and use hamburger menus instead to save space and focus on content. But try not to hide important content that could harm the user experience.

Create responsive layouts for small screens first

Most designers prefer a mobile-first approach when creating responsive web designs. They start by designing the content to fit a small screen size. It is ideal to create a layout suitable for the smallest breakpoint and then adjust it for larger viewports.

Adopt a content-first mindset

When designing for mobile, designers need to decide what content to show and in what order. The limited screen size encourages designers to assess and prioritise content to focus on what's most important for users. This process eliminates essential content from unnecessary elements that can become a distraction on smaller screens.

If you prioritise content, it helps you establish a clear visual flow helping users understand what to focus on first, second, and so on. 

Account for device characteristics

When designing for mobile you design for small screen size and touchscreen. The content and interactive element ls should be optimised for comfortable interaction with a finger. You can use media queries like orientation and aspect ratio to define condition checks and change the design based on the user's device.

Test your design on actual devices

A design may look appealing on your desktop but after some interaction with it on a smartphone you notice potential drawbacks. To avoid this, define a few key tasks users want to accomplish on your site and then perform these tasks yourself on a mobile device.

Construct a fluid grid

A fluid grid is a two-dimensional framework consisting of rows and columns. It allows you to precisely position UI elements on a page. With the right use of a grid, you can avoid situations where individual UI overlaps in different screen sizes, often resulting in a solid, fully responsive layout.

A fluid grid provides the flexibility of creating a customised layout for each already-defined breakpoint to make content and design fit each viewport. If you change the number of rows and columns in a grid, along with sizes and spaces, it will create a better layout for site visitors. There are two types of grids that can define the size of rows and columns

Fixed

You will need to set the size of your columns or rows to a specific number of screen pixels to create this grid. A fixed grid type means one or all of your rows and columns will maintain a fixed size across all devices.

Fluid

This type of grid automatically adjusts to the available screen space to maintain a consistent look and feel across multiple screen devices. You will use fractions as a measuring unit to make the size of grid items proportional to each other.

Images Optimization 

The quality of images has a great influence on the perception of design. A web page with crisp, properly sized images will make a more positive impression on visitors.

But there is one problem: as images are not naturally fluid, you can still change them to varying resolutions. Make sure your visuals retain their highest quality and correct aspect ratio on every screen size. Here are a few things you need to consider:

Resize images with CSS

You can resize your images with CSS with its width and max-width attributes that allow images to adapt to different screen resolutions. 

The width property sets a specific size for the image, whereas max width adjusts the size of an image while maintaining its aspect ratio.

Use Scalar Vector Graphic Images

Images in JPG and PNG formats have fixed resolutions but SVG images don't depend on resolution because they are a vector format that allows the images to scale in size without losing quality.

In the end, SVGs maintain the same quality at all resolutions without needing any extra optimization. You can easily scale SVG files and vector graphics.

Choose responsive typography

Like images, text is also a building block of responsive web design. Good readability and legibility together ensure a great user experience.

When selecting a font family, make sure to choose ones that work well on large and small displays. This will allow your typeface to scale perfectly across different resolutions and screen sizes. It is highly recommended to use web-safe fonts or other best fonts like Roboto and Helvetica to optimise a good look at different resolutions.

After choosing a font family, you must ensure your text is scalable when you resize the screen. There shouldn't be a need to pinch or zoom the mobile screen to view the content. 

Test your Responsive Web Design

Once you have created a responsive website, you must use Google's Mobile-Friendly Test to test its mobile-friendliness. 

Then, test your site across various screen sizes using tools like Chrome Developer Tools. During testing, ask yourself the following questions.

  • Does the layout adjust properly to maintain the correct number of columns on different screens?

  • Does the content fit neatly within layout elements and containers on all screen sizes?

  • Are the font sizes appropriate and readable on each device?

Using these tools and answering these queries will ensure that your website looks and functions perfectly across all devices.

Whether you are a designer or a web creator who is ready to start on a new responsive project, you will need to adjust sizes and proportions instead of just focusing on a fixed layout. Responsive websites adjust according to their dimensions.

Start with wireframes

The first thing you need to do is to plan the layout. There is no better tool for early layouts than wireframes. A wireframe is a simple outline of a future design, useful for organising layouts in a clear and basic way. It focuses on structure without detailed design elements.

The two key attributes of wireframes are simplicity and speed. In the beginning stages of product design, you can experiment and see possible solutions for users. You don't need to spend a lot of time making wireframe pixels perfect. Try to create your layout and get validation from stakeholders and your target audience. Your main focus should be on information architecture and functionality instead of aesthetics.

It's common among people to use tablets, mobile phones, and desktops to browse the web. When creating wireframes, try to address all three groups to see if your design scales well across them.

Responsive breakpoints

A responsive web design is supported by breakpoints. These are the pixel values at which the design is adjusted to allow visitors to see the best possible version of your site on any viewport size.

CSS media queries width and height define the breakpoints. These media queries find the conditions under which specific media attributes are applied. It allows you to change style based on the type of browser or device rendering the content.

Try your best to keep the fewest breakpoints. As designers need to adjust content according to breakpoints, it is ideal to strive for 3 breakpoints for device flexibility. Your primary objective in choosing breakpoints should not be your devices. You should focus on content, and your content must determine how to adjust the layout to its container.

Be mindful of what to show or hide at different breakpoints. For example, we often hide top-level navigation options on mobile and use hamburger menus instead to save space and focus on content. But try not to hide important content that could harm the user experience.

Create responsive layouts for small screens first

Most designers prefer a mobile-first approach when creating responsive web designs. They start by designing the content to fit a small screen size. It is ideal to create a layout suitable for the smallest breakpoint and then adjust it for larger viewports.

Adopt a content-first mindset

When designing for mobile, designers need to decide what content to show and in what order. The limited screen size encourages designers to assess and prioritise content to focus on what's most important for users. This process eliminates essential content from unnecessary elements that can become a distraction on smaller screens.

If you prioritise content, it helps you establish a clear visual flow helping users understand what to focus on first, second, and so on. 

Account for device characteristics

When designing for mobile you design for small screen size and touchscreen. The content and interactive element ls should be optimised for comfortable interaction with a finger. You can use media queries like orientation and aspect ratio to define condition checks and change the design based on the user's device.

Test your design on actual devices

A design may look appealing on your desktop but after some interaction with it on a smartphone you notice potential drawbacks. To avoid this, define a few key tasks users want to accomplish on your site and then perform these tasks yourself on a mobile device.

Construct a fluid grid

A fluid grid is a two-dimensional framework consisting of rows and columns. It allows you to precisely position UI elements on a page. With the right use of a grid, you can avoid situations where individual UI overlaps in different screen sizes, often resulting in a solid, fully responsive layout.

A fluid grid provides the flexibility of creating a customised layout for each already-defined breakpoint to make content and design fit each viewport. If you change the number of rows and columns in a grid, along with sizes and spaces, it will create a better layout for site visitors. There are two types of grids that can define the size of rows and columns

Fixed

You will need to set the size of your columns or rows to a specific number of screen pixels to create this grid. A fixed grid type means one or all of your rows and columns will maintain a fixed size across all devices.

Fluid

This type of grid automatically adjusts to the available screen space to maintain a consistent look and feel across multiple screen devices. You will use fractions as a measuring unit to make the size of grid items proportional to each other.

Images Optimization 

The quality of images has a great influence on the perception of design. A web page with crisp, properly sized images will make a more positive impression on visitors.

But there is one problem: as images are not naturally fluid, you can still change them to varying resolutions. Make sure your visuals retain their highest quality and correct aspect ratio on every screen size. Here are a few things you need to consider:

Resize images with CSS

You can resize your images with CSS with its width and max-width attributes that allow images to adapt to different screen resolutions. 

The width property sets a specific size for the image, whereas max width adjusts the size of an image while maintaining its aspect ratio.

Use Scalar Vector Graphic Images

Images in JPG and PNG formats have fixed resolutions but SVG images don't depend on resolution because they are a vector format that allows the images to scale in size without losing quality.

In the end, SVGs maintain the same quality at all resolutions without needing any extra optimization. You can easily scale SVG files and vector graphics.

Choose responsive typography

Like images, text is also a building block of responsive web design. Good readability and legibility together ensure a great user experience.

When selecting a font family, make sure to choose ones that work well on large and small displays. This will allow your typeface to scale perfectly across different resolutions and screen sizes. It is highly recommended to use web-safe fonts or other best fonts like Roboto and Helvetica to optimise a good look at different resolutions.

After choosing a font family, you must ensure your text is scalable when you resize the screen. There shouldn't be a need to pinch or zoom the mobile screen to view the content. 

Test your Responsive Web Design

Once you have created a responsive website, you must use Google's Mobile-Friendly Test to test its mobile-friendliness. 

Then, test your site across various screen sizes using tools like Chrome Developer Tools. During testing, ask yourself the following questions.

  • Does the layout adjust properly to maintain the correct number of columns on different screens?

  • Does the content fit neatly within layout elements and containers on all screen sizes?

  • Are the font sizes appropriate and readable on each device?

Using these tools and answering these queries will ensure that your website looks and functions perfectly across all devices.

How to make responsive web design
How to make responsive web design
How to make responsive web design

Responsive web design examples

Responsive web design examples highlight the best practices in modern web design, including, flexible layouts, adaptive images, and intuitive navigation.

It ensures content is easily accessible and visually appealing on any platform. Check out these examples to see how responsive design can change a website to make it a user-friendly and versatile space that meets the needs of internet users.

Apple

Apple offers a wide range of devices, and its website uses a responsive design to ensure a consistent user experience. 

On Desktop 

Apple offers the latest devices on its homepage with eye-catching phone images along with call-to-action buttons. 

The navigation bar remains fixed to provide easy access to all important pages and ensure users always have menus at their fingertips.

By scrolling down, you can clearly see a clean layout with MacBooks, iPads, and gift cards displayed side by side to offer a cohesive view of their product range.

On Smartphone 

You will see that the navigation menu has been transformed into a sticky hamburger icon to save space and keep navigation easily accessible.

Images and texts can be properly scaled down for mobile devices without losing quality. There is also no need to scroll sideways to view the entire content.

So, you can see that CTAs, images, and space are all optimised well to give users the same experience on all devices. 

Amazon

Amazon is well known as a global e-commerce leader. Its responsive web design ensures a smooth user experience across all devices.

On Tablet

The layout on the tablet minimises white space, using the screen to present more content without overwhelming the user.

The design includes a scrollable section of icons to make it easy to navigate through different product categories and features. It also maximises the use of the smaller screen.

On Smartphone 

The layout shifts to a single column to focus on important elements like recent purchase history and quick links to frequently used features.

The mobile version uses key actions and information instead of multiple section links on the homepage to make it easy for users to access what they need.

Dropbox

Dropbox is another perfect example of a responsive web design.

On Desktop 

Dropbox displays its main offerings right above the fold to allow users to understand its services immediately. 

A fixed navigation bar provides quick access to important pages like Sign Up, Sign In, Contact, and Get Started, making it easy for users to find what they need without scrolling.

On Smartphone 

The layout is similar on mobile and desktop, but there are slight adjustments for smaller screens. A hamburger menu is used for navigation options to save space. There is only a “Sign In” page visible to users to give them access to important features. Images are scaled down to fit the screen size to make them look good without any need for side-scrolling.

So, these are clear examples of how responsive web design helps optimise user experience across all devices.

Responsive web design examples highlight the best practices in modern web design, including, flexible layouts, adaptive images, and intuitive navigation.

It ensures content is easily accessible and visually appealing on any platform. Check out these examples to see how responsive design can change a website to make it a user-friendly and versatile space that meets the needs of internet users.

Apple

Apple offers a wide range of devices, and its website uses a responsive design to ensure a consistent user experience. 

On Desktop 

Apple offers the latest devices on its homepage with eye-catching phone images along with call-to-action buttons. 

The navigation bar remains fixed to provide easy access to all important pages and ensure users always have menus at their fingertips.

By scrolling down, you can clearly see a clean layout with MacBooks, iPads, and gift cards displayed side by side to offer a cohesive view of their product range.

On Smartphone 

You will see that the navigation menu has been transformed into a sticky hamburger icon to save space and keep navigation easily accessible.

Images and texts can be properly scaled down for mobile devices without losing quality. There is also no need to scroll sideways to view the entire content.

So, you can see that CTAs, images, and space are all optimised well to give users the same experience on all devices. 

Amazon

Amazon is well known as a global e-commerce leader. Its responsive web design ensures a smooth user experience across all devices.

On Tablet

The layout on the tablet minimises white space, using the screen to present more content without overwhelming the user.

The design includes a scrollable section of icons to make it easy to navigate through different product categories and features. It also maximises the use of the smaller screen.

On Smartphone 

The layout shifts to a single column to focus on important elements like recent purchase history and quick links to frequently used features.

The mobile version uses key actions and information instead of multiple section links on the homepage to make it easy for users to access what they need.

Dropbox

Dropbox is another perfect example of a responsive web design.

On Desktop 

Dropbox displays its main offerings right above the fold to allow users to understand its services immediately. 

A fixed navigation bar provides quick access to important pages like Sign Up, Sign In, Contact, and Get Started, making it easy for users to find what they need without scrolling.

On Smartphone 

The layout is similar on mobile and desktop, but there are slight adjustments for smaller screens. A hamburger menu is used for navigation options to save space. There is only a “Sign In” page visible to users to give them access to important features. Images are scaled down to fit the screen size to make them look good without any need for side-scrolling.

So, these are clear examples of how responsive web design helps optimise user experience across all devices.

Responsive web design examples highlight the best practices in modern web design, including, flexible layouts, adaptive images, and intuitive navigation.

It ensures content is easily accessible and visually appealing on any platform. Check out these examples to see how responsive design can change a website to make it a user-friendly and versatile space that meets the needs of internet users.

Apple

Apple offers a wide range of devices, and its website uses a responsive design to ensure a consistent user experience. 

On Desktop 

Apple offers the latest devices on its homepage with eye-catching phone images along with call-to-action buttons. 

The navigation bar remains fixed to provide easy access to all important pages and ensure users always have menus at their fingertips.

By scrolling down, you can clearly see a clean layout with MacBooks, iPads, and gift cards displayed side by side to offer a cohesive view of their product range.

On Smartphone 

You will see that the navigation menu has been transformed into a sticky hamburger icon to save space and keep navigation easily accessible.

Images and texts can be properly scaled down for mobile devices without losing quality. There is also no need to scroll sideways to view the entire content.

So, you can see that CTAs, images, and space are all optimised well to give users the same experience on all devices. 

Amazon

Amazon is well known as a global e-commerce leader. Its responsive web design ensures a smooth user experience across all devices.

On Tablet

The layout on the tablet minimises white space, using the screen to present more content without overwhelming the user.

The design includes a scrollable section of icons to make it easy to navigate through different product categories and features. It also maximises the use of the smaller screen.

On Smartphone 

The layout shifts to a single column to focus on important elements like recent purchase history and quick links to frequently used features.

The mobile version uses key actions and information instead of multiple section links on the homepage to make it easy for users to access what they need.

Dropbox

Dropbox is another perfect example of a responsive web design.

On Desktop 

Dropbox displays its main offerings right above the fold to allow users to understand its services immediately. 

A fixed navigation bar provides quick access to important pages like Sign Up, Sign In, Contact, and Get Started, making it easy for users to find what they need without scrolling.

On Smartphone 

The layout is similar on mobile and desktop, but there are slight adjustments for smaller screens. A hamburger menu is used for navigation options to save space. There is only a “Sign In” page visible to users to give them access to important features. Images are scaled down to fit the screen size to make them look good without any need for side-scrolling.

So, these are clear examples of how responsive web design helps optimise user experience across all devices.

Responsive web design examples
Responsive web design examples
Responsive web design examples

Frequently Asked Questions

What makes responsive web design?

A responsive web design can respond to the needs of users by adapting to different screen sizes, layouts, platforms, and orientations. It is possible to achieve this by using flexible grids and layouts, CSS media queries, and responsive images.

What happens if a website is not responsive?

If your website is not responsive it will fail to translate content from one device to another. Some mobile visitors may quit visiting your website if this issue persists.

Final Thoughts

Whether you want to increase your chance of ranking on Google or prevent users from the hassle of website redirects, a responsive web design is a valuable investment to ensure users experience your brand consistently, no matter what device they use. To make your website responsive, all you need to do is to familiarise yourself with different foundations, analyse examples with web development tools and test as you use the sample code. If this task seems overwhelming, you can always hire a professional developer to simplify the process for you or use a theme that's already responsive.

Frequently Asked Questions

What makes responsive web design?

A responsive web design can respond to the needs of users by adapting to different screen sizes, layouts, platforms, and orientations. It is possible to achieve this by using flexible grids and layouts, CSS media queries, and responsive images.

What happens if a website is not responsive?

If your website is not responsive it will fail to translate content from one device to another. Some mobile visitors may quit visiting your website if this issue persists.

Final Thoughts

Whether you want to increase your chance of ranking on Google or prevent users from the hassle of website redirects, a responsive web design is a valuable investment to ensure users experience your brand consistently, no matter what device they use. To make your website responsive, all you need to do is to familiarise yourself with different foundations, analyse examples with web development tools and test as you use the sample code. If this task seems overwhelming, you can always hire a professional developer to simplify the process for you or use a theme that's already responsive.

Frequently Asked Questions

What makes responsive web design?

A responsive web design can respond to the needs of users by adapting to different screen sizes, layouts, platforms, and orientations. It is possible to achieve this by using flexible grids and layouts, CSS media queries, and responsive images.

What happens if a website is not responsive?

If your website is not responsive it will fail to translate content from one device to another. Some mobile visitors may quit visiting your website if this issue persists.

Final Thoughts

Whether you want to increase your chance of ranking on Google or prevent users from the hassle of website redirects, a responsive web design is a valuable investment to ensure users experience your brand consistently, no matter what device they use. To make your website responsive, all you need to do is to familiarise yourself with different foundations, analyse examples with web development tools and test as you use the sample code. If this task seems overwhelming, you can always hire a professional developer to simplify the process for you or use a theme that's already responsive.

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We’re remote-first — with strategic global hubs

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Work with us

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We’re remote-first — with strategic global hubs

Click to copy

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Click to copy

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Click to copy

New York, NY

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Click to copy

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