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Digital Marketing
Business Growth
Brand Awareness
Social Media Strategy
Lead Generation
ARTICLE #120
Social Media Marketing: Scale your business and sales
Digital Marketing
Business Growth
Brand Awareness
Social Media Strategy
Lead Generation
Written by:
7 min read
Updated on: October 17, 2024
Toni Hukkanen
Head of Design
Creative Direction, Brand Direction
Toni Hukkanen
Head of Design
Creative Direction, Brand Direction
Toni Hukkanen
Head of Design
Creative Direction, Brand Direction
The top goal of marketers with social media marketing is to increase engagement, and the main obstacle they encounter is content creation to inspire the engagement they are looking for.
Success online is no longer an option for a business or brand; it has now become a necessity. With over 5 billion active social media users, which is 62% of the world's population, it is clear how important social media is in people's lives.
But being active on social channels is not enough. You need to know how to communicate and serve your audience, share information that informs and excites them, increase brand awareness, and generate leads. Keep reading to find out how to create a successful social media marketing strategy to scale your business and sales.
The top goal of marketers with social media marketing is to increase engagement, and the main obstacle they encounter is content creation to inspire the engagement they are looking for.
Success online is no longer an option for a business or brand; it has now become a necessity. With over 5 billion active social media users, which is 62% of the world's population, it is clear how important social media is in people's lives.
But being active on social channels is not enough. You need to know how to communicate and serve your audience, share information that informs and excites them, increase brand awareness, and generate leads. Keep reading to find out how to create a successful social media marketing strategy to scale your business and sales.
The top goal of marketers with social media marketing is to increase engagement, and the main obstacle they encounter is content creation to inspire the engagement they are looking for.
Success online is no longer an option for a business or brand; it has now become a necessity. With over 5 billion active social media users, which is 62% of the world's population, it is clear how important social media is in people's lives.
But being active on social channels is not enough. You need to know how to communicate and serve your audience, share information that informs and excites them, increase brand awareness, and generate leads. Keep reading to find out how to create a successful social media marketing strategy to scale your business and sales.
What is SMM?
What is SMM?
What is SMM?
SMM or social media marketing simply means creating content for social media channels to promote your products or services, build community with your audience and drive traffic to your brand.
It is all about staying connected with your target audience and customers where they are and as they interact with each other and your brand.
Social media marketing is undoubtedly valuable for business growth, but your strategy will differ depending on which social platforms your audience spends most of their time on.
SMM or social media marketing simply means creating content for social media channels to promote your products or services, build community with your audience and drive traffic to your brand.
It is all about staying connected with your target audience and customers where they are and as they interact with each other and your brand.
Social media marketing is undoubtedly valuable for business growth, but your strategy will differ depending on which social platforms your audience spends most of their time on.
SMM or social media marketing simply means creating content for social media channels to promote your products or services, build community with your audience and drive traffic to your brand.
It is all about staying connected with your target audience and customers where they are and as they interact with each other and your brand.
Social media marketing is undoubtedly valuable for business growth, but your strategy will differ depending on which social platforms your audience spends most of their time on.
What is a social media marketing strategy?
It is a detailed plan that incorporates your social media efforts with the goals of your team and your business's objectives. This proper alignment shows that your activities are optimised for performance and also capable of delivering measurable results that contribute to the overall marketing success.
If you have a well-defined marketing strategy, it will set clear boundaries around the time and expertise of your team.
It is a detailed plan that incorporates your social media efforts with the goals of your team and your business's objectives. This proper alignment shows that your activities are optimised for performance and also capable of delivering measurable results that contribute to the overall marketing success.
If you have a well-defined marketing strategy, it will set clear boundaries around the time and expertise of your team.
It is a detailed plan that incorporates your social media efforts with the goals of your team and your business's objectives. This proper alignment shows that your activities are optimised for performance and also capable of delivering measurable results that contribute to the overall marketing success.
If you have a well-defined marketing strategy, it will set clear boundaries around the time and expertise of your team.
Benefits of social media marketing strategy
It is important to have a social media presence not because your customers expect it but as a tool for learning more about your target audience and connecting with individuals online.
Successful SMM starts with a roadmap or strategy that helps you determine your goals and how to achieve them.
Increases brand awareness
Statistics show that over 53% of consumers admit their social media usage has increased over the last two years. Without a social media presence, you are missing out on the potential to reach hundreds, thousands and even millions.
Social media has been proven to boost brand awareness by driving engagement through comments, shares, likes, saves, and reposts. It also increases brand awareness by directing traffic straight to your site. This can easily be done by incorporating links to your website and other services in your profile, posts, and bio.
Promotes brand trust
Social media directly impacts brand trust. Connecting and engaging with your social followers can build relationships with them and your business.
You can also interact with your audience through various means, such as engaging with them on your posts and responding to their comments.
You can even have a conversation with your followers about your products by listening to their pain points and creating giveaways. This will help you build trust and show them how much you value their input and support.
Supports performance measurement
With a solid strategy, you can create the infrastructure required to prove the ROI of your efforts. Without it, you might be able to report on social media KPIs, but it will be difficult to showcase how they align with strategic objectives.
Compare your performance with your competitors by learning about their social media tactics, the products they promote, the campaigns they implement, and their interaction level with the audience.
Drives revenue
Promoting and sharing your products on social media can improve lead generation, increase sales, and boost conversions. It happens because you advertise to people who have chosen to engage with you by following your account.
You can generate leads by creating contests for your followers and visitors to participate in on your social profiles. You can even host live videos to announce the launch of new products or provide updates on exciting news at your company.
Another great option to generate leads is to sell your products through social media profiles by enabling Instagram’s shopping feature or Facebook's shop section. With these features, visitors will click on the products you share in posts to find prices and other relevant information so they can proceed to checkout and buy directly from you.
It is important to have a social media presence not because your customers expect it but as a tool for learning more about your target audience and connecting with individuals online.
Successful SMM starts with a roadmap or strategy that helps you determine your goals and how to achieve them.
Increases brand awareness
Statistics show that over 53% of consumers admit their social media usage has increased over the last two years. Without a social media presence, you are missing out on the potential to reach hundreds, thousands and even millions.
Social media has been proven to boost brand awareness by driving engagement through comments, shares, likes, saves, and reposts. It also increases brand awareness by directing traffic straight to your site. This can easily be done by incorporating links to your website and other services in your profile, posts, and bio.
Promotes brand trust
Social media directly impacts brand trust. Connecting and engaging with your social followers can build relationships with them and your business.
You can also interact with your audience through various means, such as engaging with them on your posts and responding to their comments.
You can even have a conversation with your followers about your products by listening to their pain points and creating giveaways. This will help you build trust and show them how much you value their input and support.
Supports performance measurement
With a solid strategy, you can create the infrastructure required to prove the ROI of your efforts. Without it, you might be able to report on social media KPIs, but it will be difficult to showcase how they align with strategic objectives.
Compare your performance with your competitors by learning about their social media tactics, the products they promote, the campaigns they implement, and their interaction level with the audience.
Drives revenue
Promoting and sharing your products on social media can improve lead generation, increase sales, and boost conversions. It happens because you advertise to people who have chosen to engage with you by following your account.
You can generate leads by creating contests for your followers and visitors to participate in on your social profiles. You can even host live videos to announce the launch of new products or provide updates on exciting news at your company.
Another great option to generate leads is to sell your products through social media profiles by enabling Instagram’s shopping feature or Facebook's shop section. With these features, visitors will click on the products you share in posts to find prices and other relevant information so they can proceed to checkout and buy directly from you.
It is important to have a social media presence not because your customers expect it but as a tool for learning more about your target audience and connecting with individuals online.
Successful SMM starts with a roadmap or strategy that helps you determine your goals and how to achieve them.
Increases brand awareness
Statistics show that over 53% of consumers admit their social media usage has increased over the last two years. Without a social media presence, you are missing out on the potential to reach hundreds, thousands and even millions.
Social media has been proven to boost brand awareness by driving engagement through comments, shares, likes, saves, and reposts. It also increases brand awareness by directing traffic straight to your site. This can easily be done by incorporating links to your website and other services in your profile, posts, and bio.
Promotes brand trust
Social media directly impacts brand trust. Connecting and engaging with your social followers can build relationships with them and your business.
You can also interact with your audience through various means, such as engaging with them on your posts and responding to their comments.
You can even have a conversation with your followers about your products by listening to their pain points and creating giveaways. This will help you build trust and show them how much you value their input and support.
Supports performance measurement
With a solid strategy, you can create the infrastructure required to prove the ROI of your efforts. Without it, you might be able to report on social media KPIs, but it will be difficult to showcase how they align with strategic objectives.
Compare your performance with your competitors by learning about their social media tactics, the products they promote, the campaigns they implement, and their interaction level with the audience.
Drives revenue
Promoting and sharing your products on social media can improve lead generation, increase sales, and boost conversions. It happens because you advertise to people who have chosen to engage with you by following your account.
You can generate leads by creating contests for your followers and visitors to participate in on your social profiles. You can even host live videos to announce the launch of new products or provide updates on exciting news at your company.
Another great option to generate leads is to sell your products through social media profiles by enabling Instagram’s shopping feature or Facebook's shop section. With these features, visitors will click on the products you share in posts to find prices and other relevant information so they can proceed to checkout and buy directly from you.
How to create a social media marketing strategy?
Social media constantly evolves, but the most foundational steps to success remain the same. It is all about getting the right content in front of the right people at the right time to achieve your business goals. Here are the steps you can take to create a strategy and narrow it to a specific channel.
Set clear goals
The first step is to set clear goals and ensure their alignment with your overall business objectives. You can determine what you want to achieve with social media efforts.
It can be to increase brand awareness, drive website traffic, boost customer engagement, improve customer satisfaction, or generate leads.
After setting high-level goals, break them into smaller but actionable steps to find the specific actions and strategies needed to achieve them. For example, if you want to increase traffic to your website through social media, you can take different steps. You can increase posting frequency, optimise content before sharing, or run targeted ad campaigns.
Research your buyer personas and audience
Many businesses make the mistake of trying to reach everyone. But, understanding and organising their audience can help them send the right message to the right people and meet their marketing goals.
This all starts with researching your buyer personas and audience. The first thing you should do is compile data about your audience. You need to learn about their age, location, and market engagement pattern. Though collecting all the data seems challenging, many tools can sort it so you can put it into action.
Once done, move on to using social media analytics from platforms like Twitter, Instagram, and Facebook to learn about your followers, including what they post, where they post, and what interests they share.
Lastly, you will need to check the competition to get insights about how to communicate with your audience. You can also analyse what your competitors are doing wrong to make a strategy that can fill those gaps.
Select the social platforms where you'll market
Considering the needs of your audience, the type of content they like, and where they spend most of their time, you can choose the right social platforms. If your targeted audience is Gen Z, TikTok is the ideal place to achieve your business goals.
Instagram is best for millennials. You just need to think about your audience's behaviour and the platform where they hang out online. Once you have selected the place, plan the type of content you will create for them.
You are not restricted to the best-fit channels, as having an online presence on multiple platforms is important and provides a chance to experiment. Below is a quick overview of each platform to help you narrow down your search.
Pinterest is your visual storyboard where you can get inspiration for everything from fashion to home decor. With over 522 million monthly active users, it primarily targets millennials and Gen Z. It has great influence in B2C industries and is considered one of the best networks for social selling.
Instagram is the most preferred place for brands to share visually appealing content. With 2 billion monthly active users, Instagram targets Gen Z and millennials in the B2C industries. Nowadays, users can find brands, browse their products and services, and even purchase without leaving the platform, making Instagram a hard-to-beat platform.
Facebook has more than 2.1 billion daily active users. It offers advanced advertising tools and organic engagement opportunities. It is more popular among Gen Z and millennials and significantly influences B2C industries.
LinkedIn is more focused on business trends and networking in B2B industries. With over 900 million active users, LinkedIn targets older Gen Z (24+), Gen X, and millennials. You can find them all on this platform whether you want to connect with influencers, marketing managers, or CEOs.
With over 1.2 billion monthly active users, Reddit is a community-focused social network where users connect with their individual communities, called subreddits. It targets Gen Z and millennials. Reddit is also a perfect place to research your market and maintain a pulse on trends in your industry and beyond.
X
While many social media platforms focus on visuals, X (Twitter) focuses more on words. With over 245 million daily active users, X targets millennials in the B2B and B2C industries. It is one of the go-to platforms for customer service and is also ideal for mastering the basics of hashtags, tagging, brand voice, and social media etiquette.
YouTube
YouTube is named the second-best platform for building a community by marketers. With over 2.50 billion users, it mainly targets millennials and other gender—and age-based audience demographics. It is a great place for marketers to share long-form content with the audience if they are not avid readers.
Establish metrics and KPIs
Your SMM strategy needs to be data-driven without depending on your goals or industry. You need to focus on social media metrics that matter most instead of paying attention to vanity metrics.
The first most essential metric is reach, which is the number of unique users who see your post. Then comes the number of clicks on your post or profile. Engagement is another metric that defines the total number of social interactions divided by the number of impressions.
Other metrics include hashtags, likes, and sentiments. If your business goal is to increase brand awareness, you will need to focus on reach, impressions, hashtag performance, and video views.
If you aim to generate leads and increase sales, possible metrics could be conversions and conversion rates. To grow brand audiences, you must pay attention to follower growth and follower growth rate. Lastly, to provide holistic customer care, you should rely on metrics like average first reply time, reply rate, and resolution rate.
Get to know your competitors
It doesn't matter if you are just a beginner with social media marketing or have years of experience; it is always necessary to understand the current situation of your industry through competitors.
With competitive analysis, you can understand who the competition is and what they are doing good or bad. This way, you will be able to identify opportunities. You can also review your competitors' customer reviews to find what customers like or dislike. Focus on the audience's problems and aim to resolve them with your own strategy.
Create engaging content
With so many active social media users, it is hardly possible that some of your followers or the people browsing your profile have not seen the content of your competitors or other related businesses in your industry. That's why you should create unique and engaging content that stands out and provides visitors with a reason to click that Follow or Subscribe button and interact with your brand.
If you keep your audience engaged with your content, social media algorithms will favour you by prioritising your content in front of them because they have shown interest in it.
If you want to stay unique, define your brand voice so people start recognising you from it. And don't forget to join trends.
Review and adjust your strategy
As social media is constantly evolving, it is essential to check in periodically and ensure your strategy is still effective. To do this, set a regular cadence for reviewing your strategy monthly, quarterly, or annually, considering your business requirements and resources.
Use reviews to find out what is working, what needs improvement, and what else is new to explore. Compare your performance against the KPIs and benchmarks you established to identify gaps or areas for improvement.
A pro tip is to ensure you monitor changes in social media algorithms, new features, updates, user behaviour, and emerging platforms and technologies.
Analyse the impact and results of your strategy
You should also determine whether your efforts are enough to help you meet your goals. To do this, keep track of your posts on every social media channel by reviewing and managing metrics.
Check metrics like engagement rate, reach, followers, impressions, video views, mentions and tags, shares and reposts with the help of built-in analytics tools such as Facebook, X, and Instagram analytics. You can also use Google Analytics to track social media and website metrics.
Social media constantly evolves, but the most foundational steps to success remain the same. It is all about getting the right content in front of the right people at the right time to achieve your business goals. Here are the steps you can take to create a strategy and narrow it to a specific channel.
Set clear goals
The first step is to set clear goals and ensure their alignment with your overall business objectives. You can determine what you want to achieve with social media efforts.
It can be to increase brand awareness, drive website traffic, boost customer engagement, improve customer satisfaction, or generate leads.
After setting high-level goals, break them into smaller but actionable steps to find the specific actions and strategies needed to achieve them. For example, if you want to increase traffic to your website through social media, you can take different steps. You can increase posting frequency, optimise content before sharing, or run targeted ad campaigns.
Research your buyer personas and audience
Many businesses make the mistake of trying to reach everyone. But, understanding and organising their audience can help them send the right message to the right people and meet their marketing goals.
This all starts with researching your buyer personas and audience. The first thing you should do is compile data about your audience. You need to learn about their age, location, and market engagement pattern. Though collecting all the data seems challenging, many tools can sort it so you can put it into action.
Once done, move on to using social media analytics from platforms like Twitter, Instagram, and Facebook to learn about your followers, including what they post, where they post, and what interests they share.
Lastly, you will need to check the competition to get insights about how to communicate with your audience. You can also analyse what your competitors are doing wrong to make a strategy that can fill those gaps.
Select the social platforms where you'll market
Considering the needs of your audience, the type of content they like, and where they spend most of their time, you can choose the right social platforms. If your targeted audience is Gen Z, TikTok is the ideal place to achieve your business goals.
Instagram is best for millennials. You just need to think about your audience's behaviour and the platform where they hang out online. Once you have selected the place, plan the type of content you will create for them.
You are not restricted to the best-fit channels, as having an online presence on multiple platforms is important and provides a chance to experiment. Below is a quick overview of each platform to help you narrow down your search.
Pinterest is your visual storyboard where you can get inspiration for everything from fashion to home decor. With over 522 million monthly active users, it primarily targets millennials and Gen Z. It has great influence in B2C industries and is considered one of the best networks for social selling.
Instagram is the most preferred place for brands to share visually appealing content. With 2 billion monthly active users, Instagram targets Gen Z and millennials in the B2C industries. Nowadays, users can find brands, browse their products and services, and even purchase without leaving the platform, making Instagram a hard-to-beat platform.
Facebook has more than 2.1 billion daily active users. It offers advanced advertising tools and organic engagement opportunities. It is more popular among Gen Z and millennials and significantly influences B2C industries.
LinkedIn is more focused on business trends and networking in B2B industries. With over 900 million active users, LinkedIn targets older Gen Z (24+), Gen X, and millennials. You can find them all on this platform whether you want to connect with influencers, marketing managers, or CEOs.
With over 1.2 billion monthly active users, Reddit is a community-focused social network where users connect with their individual communities, called subreddits. It targets Gen Z and millennials. Reddit is also a perfect place to research your market and maintain a pulse on trends in your industry and beyond.
X
While many social media platforms focus on visuals, X (Twitter) focuses more on words. With over 245 million daily active users, X targets millennials in the B2B and B2C industries. It is one of the go-to platforms for customer service and is also ideal for mastering the basics of hashtags, tagging, brand voice, and social media etiquette.
YouTube
YouTube is named the second-best platform for building a community by marketers. With over 2.50 billion users, it mainly targets millennials and other gender—and age-based audience demographics. It is a great place for marketers to share long-form content with the audience if they are not avid readers.
Establish metrics and KPIs
Your SMM strategy needs to be data-driven without depending on your goals or industry. You need to focus on social media metrics that matter most instead of paying attention to vanity metrics.
The first most essential metric is reach, which is the number of unique users who see your post. Then comes the number of clicks on your post or profile. Engagement is another metric that defines the total number of social interactions divided by the number of impressions.
Other metrics include hashtags, likes, and sentiments. If your business goal is to increase brand awareness, you will need to focus on reach, impressions, hashtag performance, and video views.
If you aim to generate leads and increase sales, possible metrics could be conversions and conversion rates. To grow brand audiences, you must pay attention to follower growth and follower growth rate. Lastly, to provide holistic customer care, you should rely on metrics like average first reply time, reply rate, and resolution rate.
Get to know your competitors
It doesn't matter if you are just a beginner with social media marketing or have years of experience; it is always necessary to understand the current situation of your industry through competitors.
With competitive analysis, you can understand who the competition is and what they are doing good or bad. This way, you will be able to identify opportunities. You can also review your competitors' customer reviews to find what customers like or dislike. Focus on the audience's problems and aim to resolve them with your own strategy.
Create engaging content
With so many active social media users, it is hardly possible that some of your followers or the people browsing your profile have not seen the content of your competitors or other related businesses in your industry. That's why you should create unique and engaging content that stands out and provides visitors with a reason to click that Follow or Subscribe button and interact with your brand.
If you keep your audience engaged with your content, social media algorithms will favour you by prioritising your content in front of them because they have shown interest in it.
If you want to stay unique, define your brand voice so people start recognising you from it. And don't forget to join trends.
Review and adjust your strategy
As social media is constantly evolving, it is essential to check in periodically and ensure your strategy is still effective. To do this, set a regular cadence for reviewing your strategy monthly, quarterly, or annually, considering your business requirements and resources.
Use reviews to find out what is working, what needs improvement, and what else is new to explore. Compare your performance against the KPIs and benchmarks you established to identify gaps or areas for improvement.
A pro tip is to ensure you monitor changes in social media algorithms, new features, updates, user behaviour, and emerging platforms and technologies.
Analyse the impact and results of your strategy
You should also determine whether your efforts are enough to help you meet your goals. To do this, keep track of your posts on every social media channel by reviewing and managing metrics.
Check metrics like engagement rate, reach, followers, impressions, video views, mentions and tags, shares and reposts with the help of built-in analytics tools such as Facebook, X, and Instagram analytics. You can also use Google Analytics to track social media and website metrics.
Social media constantly evolves, but the most foundational steps to success remain the same. It is all about getting the right content in front of the right people at the right time to achieve your business goals. Here are the steps you can take to create a strategy and narrow it to a specific channel.
Set clear goals
The first step is to set clear goals and ensure their alignment with your overall business objectives. You can determine what you want to achieve with social media efforts.
It can be to increase brand awareness, drive website traffic, boost customer engagement, improve customer satisfaction, or generate leads.
After setting high-level goals, break them into smaller but actionable steps to find the specific actions and strategies needed to achieve them. For example, if you want to increase traffic to your website through social media, you can take different steps. You can increase posting frequency, optimise content before sharing, or run targeted ad campaigns.
Research your buyer personas and audience
Many businesses make the mistake of trying to reach everyone. But, understanding and organising their audience can help them send the right message to the right people and meet their marketing goals.
This all starts with researching your buyer personas and audience. The first thing you should do is compile data about your audience. You need to learn about their age, location, and market engagement pattern. Though collecting all the data seems challenging, many tools can sort it so you can put it into action.
Once done, move on to using social media analytics from platforms like Twitter, Instagram, and Facebook to learn about your followers, including what they post, where they post, and what interests they share.
Lastly, you will need to check the competition to get insights about how to communicate with your audience. You can also analyse what your competitors are doing wrong to make a strategy that can fill those gaps.
Select the social platforms where you'll market
Considering the needs of your audience, the type of content they like, and where they spend most of their time, you can choose the right social platforms. If your targeted audience is Gen Z, TikTok is the ideal place to achieve your business goals.
Instagram is best for millennials. You just need to think about your audience's behaviour and the platform where they hang out online. Once you have selected the place, plan the type of content you will create for them.
You are not restricted to the best-fit channels, as having an online presence on multiple platforms is important and provides a chance to experiment. Below is a quick overview of each platform to help you narrow down your search.
Pinterest is your visual storyboard where you can get inspiration for everything from fashion to home decor. With over 522 million monthly active users, it primarily targets millennials and Gen Z. It has great influence in B2C industries and is considered one of the best networks for social selling.
Instagram is the most preferred place for brands to share visually appealing content. With 2 billion monthly active users, Instagram targets Gen Z and millennials in the B2C industries. Nowadays, users can find brands, browse their products and services, and even purchase without leaving the platform, making Instagram a hard-to-beat platform.
Facebook has more than 2.1 billion daily active users. It offers advanced advertising tools and organic engagement opportunities. It is more popular among Gen Z and millennials and significantly influences B2C industries.
LinkedIn is more focused on business trends and networking in B2B industries. With over 900 million active users, LinkedIn targets older Gen Z (24+), Gen X, and millennials. You can find them all on this platform whether you want to connect with influencers, marketing managers, or CEOs.
With over 1.2 billion monthly active users, Reddit is a community-focused social network where users connect with their individual communities, called subreddits. It targets Gen Z and millennials. Reddit is also a perfect place to research your market and maintain a pulse on trends in your industry and beyond.
X
While many social media platforms focus on visuals, X (Twitter) focuses more on words. With over 245 million daily active users, X targets millennials in the B2B and B2C industries. It is one of the go-to platforms for customer service and is also ideal for mastering the basics of hashtags, tagging, brand voice, and social media etiquette.
YouTube
YouTube is named the second-best platform for building a community by marketers. With over 2.50 billion users, it mainly targets millennials and other gender—and age-based audience demographics. It is a great place for marketers to share long-form content with the audience if they are not avid readers.
Establish metrics and KPIs
Your SMM strategy needs to be data-driven without depending on your goals or industry. You need to focus on social media metrics that matter most instead of paying attention to vanity metrics.
The first most essential metric is reach, which is the number of unique users who see your post. Then comes the number of clicks on your post or profile. Engagement is another metric that defines the total number of social interactions divided by the number of impressions.
Other metrics include hashtags, likes, and sentiments. If your business goal is to increase brand awareness, you will need to focus on reach, impressions, hashtag performance, and video views.
If you aim to generate leads and increase sales, possible metrics could be conversions and conversion rates. To grow brand audiences, you must pay attention to follower growth and follower growth rate. Lastly, to provide holistic customer care, you should rely on metrics like average first reply time, reply rate, and resolution rate.
Get to know your competitors
It doesn't matter if you are just a beginner with social media marketing or have years of experience; it is always necessary to understand the current situation of your industry through competitors.
With competitive analysis, you can understand who the competition is and what they are doing good or bad. This way, you will be able to identify opportunities. You can also review your competitors' customer reviews to find what customers like or dislike. Focus on the audience's problems and aim to resolve them with your own strategy.
Create engaging content
With so many active social media users, it is hardly possible that some of your followers or the people browsing your profile have not seen the content of your competitors or other related businesses in your industry. That's why you should create unique and engaging content that stands out and provides visitors with a reason to click that Follow or Subscribe button and interact with your brand.
If you keep your audience engaged with your content, social media algorithms will favour you by prioritising your content in front of them because they have shown interest in it.
If you want to stay unique, define your brand voice so people start recognising you from it. And don't forget to join trends.
Review and adjust your strategy
As social media is constantly evolving, it is essential to check in periodically and ensure your strategy is still effective. To do this, set a regular cadence for reviewing your strategy monthly, quarterly, or annually, considering your business requirements and resources.
Use reviews to find out what is working, what needs improvement, and what else is new to explore. Compare your performance against the KPIs and benchmarks you established to identify gaps or areas for improvement.
A pro tip is to ensure you monitor changes in social media algorithms, new features, updates, user behaviour, and emerging platforms and technologies.
Analyse the impact and results of your strategy
You should also determine whether your efforts are enough to help you meet your goals. To do this, keep track of your posts on every social media channel by reviewing and managing metrics.
Check metrics like engagement rate, reach, followers, impressions, video views, mentions and tags, shares and reposts with the help of built-in analytics tools such as Facebook, X, and Instagram analytics. You can also use Google Analytics to track social media and website metrics.
Frequently Asked Questions
What are the 7 C's of social media marketing?
The 7 key C elements of a social media marketing strategy include:
Community
Content
Curation
Creation
Connection
Conversation
Conversion
What are the five pillars of social media marketing?
The five pillars include:
Strategy and planning
Content creation and publishing
Engagement and community building
Analytics and optimisation
Social media advertising
How often should I post on social media?
You should only post when you have high-quality content. Instead of posting regularly to fill up the calendar, post two or three times a week with valuable content. Similarly, each platform has different posting schedules.
Final Thoughts
When we notice a large number of people on social media, it becomes obvious why so many marketers and businesses use the channel to promote their products and engage with customers. You need to understand how to benefit from the latest social media trends and which platforms are the most productive. Always set actionable goals and address each step we mentioned above to already be ahead of the curve regarding your marketing strategy.
Frequently Asked Questions
What are the 7 C's of social media marketing?
The 7 key C elements of a social media marketing strategy include:
Community
Content
Curation
Creation
Connection
Conversation
Conversion
What are the five pillars of social media marketing?
The five pillars include:
Strategy and planning
Content creation and publishing
Engagement and community building
Analytics and optimisation
Social media advertising
How often should I post on social media?
You should only post when you have high-quality content. Instead of posting regularly to fill up the calendar, post two or three times a week with valuable content. Similarly, each platform has different posting schedules.
Final Thoughts
When we notice a large number of people on social media, it becomes obvious why so many marketers and businesses use the channel to promote their products and engage with customers. You need to understand how to benefit from the latest social media trends and which platforms are the most productive. Always set actionable goals and address each step we mentioned above to already be ahead of the curve regarding your marketing strategy.
Frequently Asked Questions
What are the 7 C's of social media marketing?
The 7 key C elements of a social media marketing strategy include:
Community
Content
Curation
Creation
Connection
Conversation
Conversion
What are the five pillars of social media marketing?
The five pillars include:
Strategy and planning
Content creation and publishing
Engagement and community building
Analytics and optimisation
Social media advertising
How often should I post on social media?
You should only post when you have high-quality content. Instead of posting regularly to fill up the calendar, post two or three times a week with valuable content. Similarly, each platform has different posting schedules.
Final Thoughts
When we notice a large number of people on social media, it becomes obvious why so many marketers and businesses use the channel to promote their products and engage with customers. You need to understand how to benefit from the latest social media trends and which platforms are the most productive. Always set actionable goals and address each step we mentioned above to already be ahead of the curve regarding your marketing strategy.
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Work with us
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work@for.co
FOR® Industries
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We’re remote-first — with strategic global hubs
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info@for.fi
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New York, NY
ny@for.co
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Copyright © 2024 FOR®
Work with us
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We’re remote-first — with strategic global hubs
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