How to Identify High Quality Guest Posting Sites in 2024

How To Identify High Quality Guest Posting Sites In 2024

Guest Posting

Guest Blogging

Backlink Building

Link Building

SEO Strategy

Written by:

5 min read

Updated on: July 2nd, 2024

Toni Hukkanen

Head of Design

Creative Direction, Brand Direction

Guest posting is a great way to build backlinks and boost your website’s search engine rankings, but it can be challenging to identify high-quality guest posting sites.

The strategy simply involves offering a website owner original content in exchange for a backlink to your own site. The key to successful guest blogging is to select the sites carefully. You may not want to waste your time by sending proposals to low-quality websites that won't give you the desired results. Therefore, it is important to know how to identify high-quality guest posting sites and link-building opportunities.

What is Guest Posting?

Guest posting (aka guest blogging) is publishing your content on another website. It is great for SEO because you can insert a link back to your website to increase your rankings on search engines like Google.

The idea behind guest posting is to attract some of the traffic from authoritative sites to promote sales and lead generation. As it's getting difficult to rank at the top of search results, you can improve results by contributing guest posts and driving backlinks.

What Are the Benefits of Guest Posting?

What are the benefits of Guest Posting?

If you are new to this or trying to explore guest posting as your link-building strategy, here are some benefits you can expect from gaining valuable backlinks from authoritative websites:

Increases visibility to a wider audience

Guest posting is a remarkable tactic for digital PR to expose your content to new audiences. You can attract qualified traffic interested in your content and services with this strategy.

Builds brand trust and value

Along with brand awareness, you can also build brand value and trust with guest posting. With these qualities, more people will be attracted to your site.

Trust and value can help you find opportunities for future guest posts on other projects.

Improves SEO performance 

It is one of the best and most reliable ways to improve SEO performance to boost rankings on search engine results pages. These backlinks will justify that your website has high-quality content.

Helps in lead generation

After gaining access to a wide range of audience and creating a strong online presence for your brand you can get more leads interested in your offerings.

Though these benefits are quite impressive, one thing you should always remember is that guest posting is a dual-edged sword that can either make or break your brand. It mainly depends on the quality of backlinks pointing back to your site.

Build Brand Trust And Value

How to identify high quality Guest Posting Sites?

If you want to succeed with guest posting, then you need to identify high-quality websites that have established authority with Google. The reason is that link building aims to pass link juice from one site to another. Websites with low-quality content will not pass any link juice to your website. Those links won't be beneficial for your rankings but will negatively impact your site if coming from spammy sources.

There are several ways to identify the suitability of a website for guest posting. We have enlisted some of the most effective and tested strategies to benefit from guest posting.

Review the site and its relevance to your niche

This is the very basic but most important step to check if the website is worthy of guest posting. All you need to do is to visit the website and assess the first impression it leaves on you. You may want to check its design, content quality, and quantity. Your aim should be to guest post to get people to read your content instead of doing it only for the sake of backlink.

The next thing you should check is the relevance of the site to your niche. It is important to check for a better SEO strategy. If you get backlinks from relevant sites, it will indicate to Google that your website is contextually relevant. It will also boost your rankings and lead to better customer conversion.

Evaluate domain authority or rating

Domain authority and domain rating are third-party metrics built as a proxy for the rank page of Google. With high-quality links, you can improve your domain authority while spammy links can compromise it. The most reliable metrics to consider are Moz and Ahrefs

Moz for Domain Authority: The domain authority also ranges on a scale from 1 to 100. A higher DA score indicates a stronger and more valuable website in terms of organic performance.

Ahrefs for Domain rating: Enter the domain of your website into Site Explorer of Ahrefs to check its domain rating. It usually ranges from 1 to 100. A higher Domain Rating means greater authority and backlink popularity.

If you want to choose a website for a guest post, make sure it has a minimum DA score of 20. A site with 20 DA/RA must have a minimum of 150 organic visitors while if a website has DA/RA of 40+, the minimum organic traffic should be 500.

These metrics measure the authority of a website based on the number of linking domains. It gives a slight idea about the value of a site for search engines.

Monitor traffic

The organic traffic of a website is a ranking signal to Google. If a site has more traffic, Google will see it as relevant and trustworthy.

You need to monitor its monthly organic traffic along with traffic trends in history. If a website has experienced a decline in website traffic it means there are some issues. A site with drops in estimated traffic loses its value and you shouldn't try to get backlinks from them.

This sudden drop in traffic can be a red flag as it suggests that the website has been penalized by search engines for violating their guidelines. You should avoid getting backlinks from sites that Google has devalued or penalized.

Analyze outgoing vs inbound domains

It is the least discussed factor of domain strength but important to check the ratio of outgoing to incoming backlinks on a site. The inbound domain refers to the backlinks that a website receives from other sites. While outbound refers to outgoing links. These are the pages that a website links to.

Note: Remember that, the number of linking and linked-to domains is more important than the number of linking and linked-to pages.

For example, in Ahrefs Site Explorer, a website may have 1000 backlinks but only 200 referring domains. This shows that all of those 1000 backlinks are originating from 200 websites. This approach isn't as valuable as 500 backlinks from 500 websites.

The number of referring domains is more impactful because search engines value link diversity. For example, one link from 10 different sites is more valuable than 100 links from one website.

If a website has more outbound links than inbound links, it means the site is not very popular in general which makes it a bad linking partner.

Identify how fast site content get indexed

It takes plenty of time to write a blog post and build a backlink to your website. So, you may want to ensure that Google indexes everything in less time. It is easy to check how fast a site's content gets indexed.

Find the most recent blog post on the website. Search the title in Google with the “site:” search operator. Do it for at least 3 to 5 blog posts to get a feel for how quickly articles get indexed. If posts are getting indexed within a day of publishing, it is a clear hint that the website has good organic value.

Assess audience engagement

By assessing the audience engagement of your target site you can find whether your content is reaching an active and interested audience. It also indicates that real people are running your website.

You can check it by clicking on the social profiles mentioned on the site. You can also see the comment section to get a slight idea. A website with social links that don't link to anything is not worthy of guest posting. 

Know the guest posting fees

Guest posting has been abused in the past years for link building. This abuse was done by webmasters and bloggers who charged for guest posting links which is completely against Google's best practices.

Editors often charge a fee to review pitches which saves their time. It attracts quality guest posts but reviewing thousands of pitches every month takes time, and time is money.

So, some guest posting opportunities may cost you upfront to get your post in front of the eyes of the editor. In the publishing guidelines, most sites mention their fees or you can contact the webmaster directly for information. 

A site with good authority definitely deserves a sensible editorial fee. However, if a site doesn't pass most of the checks we mentioned earlier and asks for a fee, it is better to reconsider.

Assess content quality

Another important thing you must check is the content quality. Make sure you are not choosing a site with low-quality content and will be penalized by Google's algorithm updates.

You need to check if the articles are well written, have a good readability score, thoughtful, and well-researched.

Check for E-E-A-T signals

Expertise, authoritativeness, trustworthiness, and experience are important signals to evaluate a website. Start with checking the credentials of authors to ensure they have relevant expertise and experience.

You should also check signs of authority and trust such as Industry recognition or references from other popular sites. 

Once you have found a high-quality guest posting site, find their email address and use an outreach email template to get connected to them.

Guest Posting Fees

How to find Guest Blogging opportunities?

Now that you are aware of what to look for and what to avoid, it's time to find guest blogging opportunities. Here are 6 most effective ways to find such opportunities to get your list started:

Google searches

Google is one of the best places to start the search for guest posting opportunities. You will need to wrap keywords in quotations to tell Google that you only want to see results that contain those specific words.

For basic search type “your niche + write for us.” You can also find websites accepting guest post submissions by typing in “your niche + submit a guest post.” To target specific keywords, type “website names + guest posting guidelines.”

Prolific guest bloggers

If you know some prolific guest bloggers in your industry, reach out to them. Search for their names and also add “guest post by”. You will get all the relevant sites to your industry offering guest posting opportunities.

If you want to find guest posting sites in digital marketing, you will search for the name of a prolific guest blogger. This is a good strategy to find quality guest posting sites because these guest bloggers won't risk their credibility by publishing content on low-quality sites.

Use competitor backlinks

You can get ideas from your competitors about backlink strategy. Search for top-ranking websites in your niche and select a few to add to the backlink checker tool to peep their backlinks.

Every website they are targeting can also be useful for you. You can also simply do a Google search by typing “link:domain.com -domain.com guest post”. Replace domain.com with the domain of your competitor.

Social searches

Many bloggers share their recent guest posts on social media channels. The most used one is Twitter, so you can search there for the keyword “guest post” to get the latest tweets about guest posts in your industry. By following those links you can find out guest blogging opportunities.

Target guest post sites

There are several sites actively looking for guest contributions. Some even advertise for these opportunities. These sites attract new readers and develop new content for them which saves their time and money and provides you with a link.

Outreach and follow-up

When you try to reach out to websites for guest posting opportunities, there is no guarantee they will accept your pitch. You can follow up promptly to improve your chances if you haven't heard from them after a few days.

Webmasters receive several emails on a daily basis, so follow-ups can be a good way to get their attention. But avoid overwhelming them. Try to personalize your outreach email by addressing the webmaster by name and showing genuine interest in their work. Avoid using flattery words but admire their work with reasons. This way you will not only get a backlink but also establish a long-term relationship.

To outreach, make sure your content is high quality and stands out from other pitches. Create informative content that addresses user queries, educates the audience, and keeps them engaged. If you are new to guest posting, connect with bloggers who previously contributed to the target website. Ask them about their experience with the editorial process. Review all the guidelines for guest posts. Don't overlook their quality standards, style preferences, and tone. Try to be proactive in your outreach efforts and diligent in follow-ups.

Final Thoughts

With the right, careful, and strategic approach, you can find guest posting opportunities. You need to consider factors like domain authority, backlink profile, and audience engagement to send sites personalized pitches to get valuable backlinks. As time goes on, you will be able to learn all the extra details and get more practice to improve your success rate. Just start exploring these opportunities to get backlinks and secure your SEO performance.

Final Thoughts
ARTICLE #40

How to Identify High Quality Guest Posting Sites in 2024

How To Identify High Quality Guest Posting Sites In 2024

Guest Posting

Guest Blogging

Backlink Building

Link Building

SEO Strategy

Written by:

5 min read

Updated on: July 2nd, 2024

Toni Hukkanen

Head of Design

Creative Direction, Brand Direction

Guest posting is a great way to build backlinks and boost your website’s search engine rankings, but it can be challenging to identify high-quality guest posting sites.

The strategy simply involves offering a website owner original content in exchange for a backlink to your own site. The key to successful guest blogging is to select the sites carefully. You may not want to waste your time by sending proposals to low-quality websites that won't give you the desired results. Therefore, it is important to know how to identify high-quality guest posting sites and link-building opportunities.

What is Guest Posting?

Guest posting (aka guest blogging) is publishing your content on another website. It is great for SEO because you can insert a link back to your website to increase your rankings on search engines like Google.

The idea behind guest posting is to attract some of the traffic from authoritative sites to promote sales and lead generation. As it's getting difficult to rank at the top of search results, you can improve results by contributing guest posts and driving backlinks.

What Are the Benefits of Guest Posting?

What are the benefits of Guest Posting?

If you are new to this or trying to explore guest posting as your link-building strategy, here are some benefits you can expect from gaining valuable backlinks from authoritative websites:

Increases visibility to a wider audience

Guest posting is a remarkable tactic for digital PR to expose your content to new audiences. You can attract qualified traffic interested in your content and services with this strategy.

Builds brand trust and value

Along with brand awareness, you can also build brand value and trust with guest posting. With these qualities, more people will be attracted to your site.

Trust and value can help you find opportunities for future guest posts on other projects.

Improves SEO performance 

It is one of the best and most reliable ways to improve SEO performance to boost rankings on search engine results pages. These backlinks will justify that your website has high-quality content.

Helps in lead generation

After gaining access to a wide range of audience and creating a strong online presence for your brand you can get more leads interested in your offerings.

Though these benefits are quite impressive, one thing you should always remember is that guest posting is a dual-edged sword that can either make or break your brand. It mainly depends on the quality of backlinks pointing back to your site.

Build Brand Trust And Value

How to identify high quality Guest Posting Sites?

If you want to succeed with guest posting, then you need to identify high-quality websites that have established authority with Google. The reason is that link building aims to pass link juice from one site to another. Websites with low-quality content will not pass any link juice to your website. Those links won't be beneficial for your rankings but will negatively impact your site if coming from spammy sources.

There are several ways to identify the suitability of a website for guest posting. We have enlisted some of the most effective and tested strategies to benefit from guest posting.

Review the site and its relevance to your niche

This is the very basic but most important step to check if the website is worthy of guest posting. All you need to do is to visit the website and assess the first impression it leaves on you. You may want to check its design, content quality, and quantity. Your aim should be to guest post to get people to read your content instead of doing it only for the sake of backlink.

The next thing you should check is the relevance of the site to your niche. It is important to check for a better SEO strategy. If you get backlinks from relevant sites, it will indicate to Google that your website is contextually relevant. It will also boost your rankings and lead to better customer conversion.

Evaluate domain authority or rating

Domain authority and domain rating are third-party metrics built as a proxy for the rank page of Google. With high-quality links, you can improve your domain authority while spammy links can compromise it. The most reliable metrics to consider are Moz and Ahrefs

Moz for Domain Authority: The domain authority also ranges on a scale from 1 to 100. A higher DA score indicates a stronger and more valuable website in terms of organic performance.

Ahrefs for Domain rating: Enter the domain of your website into Site Explorer of Ahrefs to check its domain rating. It usually ranges from 1 to 100. A higher Domain Rating means greater authority and backlink popularity.

If you want to choose a website for a guest post, make sure it has a minimum DA score of 20. A site with 20 DA/RA must have a minimum of 150 organic visitors while if a website has DA/RA of 40+, the minimum organic traffic should be 500.

These metrics measure the authority of a website based on the number of linking domains. It gives a slight idea about the value of a site for search engines.

Monitor traffic

The organic traffic of a website is a ranking signal to Google. If a site has more traffic, Google will see it as relevant and trustworthy.

You need to monitor its monthly organic traffic along with traffic trends in history. If a website has experienced a decline in website traffic it means there are some issues. A site with drops in estimated traffic loses its value and you shouldn't try to get backlinks from them.

This sudden drop in traffic can be a red flag as it suggests that the website has been penalized by search engines for violating their guidelines. You should avoid getting backlinks from sites that Google has devalued or penalized.

Analyze outgoing vs inbound domains

It is the least discussed factor of domain strength but important to check the ratio of outgoing to incoming backlinks on a site. The inbound domain refers to the backlinks that a website receives from other sites. While outbound refers to outgoing links. These are the pages that a website links to.

Note: Remember that, the number of linking and linked-to domains is more important than the number of linking and linked-to pages.

For example, in Ahrefs Site Explorer, a website may have 1000 backlinks but only 200 referring domains. This shows that all of those 1000 backlinks are originating from 200 websites. This approach isn't as valuable as 500 backlinks from 500 websites.

The number of referring domains is more impactful because search engines value link diversity. For example, one link from 10 different sites is more valuable than 100 links from one website.

If a website has more outbound links than inbound links, it means the site is not very popular in general which makes it a bad linking partner.

Identify how fast site content get indexed

It takes plenty of time to write a blog post and build a backlink to your website. So, you may want to ensure that Google indexes everything in less time. It is easy to check how fast a site's content gets indexed.

Find the most recent blog post on the website. Search the title in Google with the “site:” search operator. Do it for at least 3 to 5 blog posts to get a feel for how quickly articles get indexed. If posts are getting indexed within a day of publishing, it is a clear hint that the website has good organic value.

Assess audience engagement

By assessing the audience engagement of your target site you can find whether your content is reaching an active and interested audience. It also indicates that real people are running your website.

You can check it by clicking on the social profiles mentioned on the site. You can also see the comment section to get a slight idea. A website with social links that don't link to anything is not worthy of guest posting. 

Know the guest posting fees

Guest posting has been abused in the past years for link building. This abuse was done by webmasters and bloggers who charged for guest posting links which is completely against Google's best practices.

Editors often charge a fee to review pitches which saves their time. It attracts quality guest posts but reviewing thousands of pitches every month takes time, and time is money.

So, some guest posting opportunities may cost you upfront to get your post in front of the eyes of the editor. In the publishing guidelines, most sites mention their fees or you can contact the webmaster directly for information. 

A site with good authority definitely deserves a sensible editorial fee. However, if a site doesn't pass most of the checks we mentioned earlier and asks for a fee, it is better to reconsider.

Assess content quality

Another important thing you must check is the content quality. Make sure you are not choosing a site with low-quality content and will be penalized by Google's algorithm updates.

You need to check if the articles are well written, have a good readability score, thoughtful, and well-researched.

Check for E-E-A-T signals

Expertise, authoritativeness, trustworthiness, and experience are important signals to evaluate a website. Start with checking the credentials of authors to ensure they have relevant expertise and experience.

You should also check signs of authority and trust such as Industry recognition or references from other popular sites. 

Once you have found a high-quality guest posting site, find their email address and use an outreach email template to get connected to them.

Guest Posting Fees

How to find Guest Blogging opportunities?

Now that you are aware of what to look for and what to avoid, it's time to find guest blogging opportunities. Here are 6 most effective ways to find such opportunities to get your list started:

Google searches

Google is one of the best places to start the search for guest posting opportunities. You will need to wrap keywords in quotations to tell Google that you only want to see results that contain those specific words.

For basic search type “your niche + write for us.” You can also find websites accepting guest post submissions by typing in “your niche + submit a guest post.” To target specific keywords, type “website names + guest posting guidelines.”

Prolific guest bloggers

If you know some prolific guest bloggers in your industry, reach out to them. Search for their names and also add “guest post by”. You will get all the relevant sites to your industry offering guest posting opportunities.

If you want to find guest posting sites in digital marketing, you will search for the name of a prolific guest blogger. This is a good strategy to find quality guest posting sites because these guest bloggers won't risk their credibility by publishing content on low-quality sites.

Use competitor backlinks

You can get ideas from your competitors about backlink strategy. Search for top-ranking websites in your niche and select a few to add to the backlink checker tool to peep their backlinks.

Every website they are targeting can also be useful for you. You can also simply do a Google search by typing “link:domain.com -domain.com guest post”. Replace domain.com with the domain of your competitor.

Social searches

Many bloggers share their recent guest posts on social media channels. The most used one is Twitter, so you can search there for the keyword “guest post” to get the latest tweets about guest posts in your industry. By following those links you can find out guest blogging opportunities.

Target guest post sites

There are several sites actively looking for guest contributions. Some even advertise for these opportunities. These sites attract new readers and develop new content for them which saves their time and money and provides you with a link.

Outreach and follow-up

When you try to reach out to websites for guest posting opportunities, there is no guarantee they will accept your pitch. You can follow up promptly to improve your chances if you haven't heard from them after a few days.

Webmasters receive several emails on a daily basis, so follow-ups can be a good way to get their attention. But avoid overwhelming them. Try to personalize your outreach email by addressing the webmaster by name and showing genuine interest in their work. Avoid using flattery words but admire their work with reasons. This way you will not only get a backlink but also establish a long-term relationship.

To outreach, make sure your content is high quality and stands out from other pitches. Create informative content that addresses user queries, educates the audience, and keeps them engaged. If you are new to guest posting, connect with bloggers who previously contributed to the target website. Ask them about their experience with the editorial process. Review all the guidelines for guest posts. Don't overlook their quality standards, style preferences, and tone. Try to be proactive in your outreach efforts and diligent in follow-ups.

Final Thoughts

With the right, careful, and strategic approach, you can find guest posting opportunities. You need to consider factors like domain authority, backlink profile, and audience engagement to send sites personalized pitches to get valuable backlinks. As time goes on, you will be able to learn all the extra details and get more practice to improve your success rate. Just start exploring these opportunities to get backlinks and secure your SEO performance.

Final Thoughts
ARTICLE #40

How to Identify High Quality Guest Posting Sites in 2024

How To Identify High Quality Guest Posting Sites In 2024

Guest Posting

Guest Blogging

Backlink Building

Link Building

SEO Strategy

Written by:

5 min read

Updated on: July 2nd, 2024

Toni Hukkanen

Head of Design

Creative Direction, Brand Direction

Guest posting is a great way to build backlinks and boost your website’s search engine rankings, but it can be challenging to identify high-quality guest posting sites.

The strategy simply involves offering a website owner original content in exchange for a backlink to your own site. The key to successful guest blogging is to select the sites carefully. You may not want to waste your time by sending proposals to low-quality websites that won't give you the desired results. Therefore, it is important to know how to identify high-quality guest posting sites and link-building opportunities.

What is Guest Posting?

Guest posting (aka guest blogging) is publishing your content on another website. It is great for SEO because you can insert a link back to your website to increase your rankings on search engines like Google.

The idea behind guest posting is to attract some of the traffic from authoritative sites to promote sales and lead generation. As it's getting difficult to rank at the top of search results, you can improve results by contributing guest posts and driving backlinks.

What Are the Benefits of Guest Posting?

What are the benefits of Guest Posting?

If you are new to this or trying to explore guest posting as your link-building strategy, here are some benefits you can expect from gaining valuable backlinks from authoritative websites:

Increases visibility to a wider audience

Guest posting is a remarkable tactic for digital PR to expose your content to new audiences. You can attract qualified traffic interested in your content and services with this strategy.

Builds brand trust and value

Along with brand awareness, you can also build brand value and trust with guest posting. With these qualities, more people will be attracted to your site.

Trust and value can help you find opportunities for future guest posts on other projects.

Improves SEO performance 

It is one of the best and most reliable ways to improve SEO performance to boost rankings on search engine results pages. These backlinks will justify that your website has high-quality content.

Helps in lead generation

After gaining access to a wide range of audience and creating a strong online presence for your brand you can get more leads interested in your offerings.

Though these benefits are quite impressive, one thing you should always remember is that guest posting is a dual-edged sword that can either make or break your brand. It mainly depends on the quality of backlinks pointing back to your site.

Build Brand Trust And Value

How to identify high quality Guest Posting Sites?

If you want to succeed with guest posting, then you need to identify high-quality websites that have established authority with Google. The reason is that link building aims to pass link juice from one site to another. Websites with low-quality content will not pass any link juice to your website. Those links won't be beneficial for your rankings but will negatively impact your site if coming from spammy sources.

There are several ways to identify the suitability of a website for guest posting. We have enlisted some of the most effective and tested strategies to benefit from guest posting.

Review the site and its relevance to your niche

This is the very basic but most important step to check if the website is worthy of guest posting. All you need to do is to visit the website and assess the first impression it leaves on you. You may want to check its design, content quality, and quantity. Your aim should be to guest post to get people to read your content instead of doing it only for the sake of backlink.

The next thing you should check is the relevance of the site to your niche. It is important to check for a better SEO strategy. If you get backlinks from relevant sites, it will indicate to Google that your website is contextually relevant. It will also boost your rankings and lead to better customer conversion.

Evaluate domain authority or rating

Domain authority and domain rating are third-party metrics built as a proxy for the rank page of Google. With high-quality links, you can improve your domain authority while spammy links can compromise it. The most reliable metrics to consider are Moz and Ahrefs

Moz for Domain Authority: The domain authority also ranges on a scale from 1 to 100. A higher DA score indicates a stronger and more valuable website in terms of organic performance.

Ahrefs for Domain rating: Enter the domain of your website into Site Explorer of Ahrefs to check its domain rating. It usually ranges from 1 to 100. A higher Domain Rating means greater authority and backlink popularity.

If you want to choose a website for a guest post, make sure it has a minimum DA score of 20. A site with 20 DA/RA must have a minimum of 150 organic visitors while if a website has DA/RA of 40+, the minimum organic traffic should be 500.

These metrics measure the authority of a website based on the number of linking domains. It gives a slight idea about the value of a site for search engines.

Monitor traffic

The organic traffic of a website is a ranking signal to Google. If a site has more traffic, Google will see it as relevant and trustworthy.

You need to monitor its monthly organic traffic along with traffic trends in history. If a website has experienced a decline in website traffic it means there are some issues. A site with drops in estimated traffic loses its value and you shouldn't try to get backlinks from them.

This sudden drop in traffic can be a red flag as it suggests that the website has been penalized by search engines for violating their guidelines. You should avoid getting backlinks from sites that Google has devalued or penalized.

Analyze outgoing vs inbound domains

It is the least discussed factor of domain strength but important to check the ratio of outgoing to incoming backlinks on a site. The inbound domain refers to the backlinks that a website receives from other sites. While outbound refers to outgoing links. These are the pages that a website links to.

Note: Remember that, the number of linking and linked-to domains is more important than the number of linking and linked-to pages.

For example, in Ahrefs Site Explorer, a website may have 1000 backlinks but only 200 referring domains. This shows that all of those 1000 backlinks are originating from 200 websites. This approach isn't as valuable as 500 backlinks from 500 websites.

The number of referring domains is more impactful because search engines value link diversity. For example, one link from 10 different sites is more valuable than 100 links from one website.

If a website has more outbound links than inbound links, it means the site is not very popular in general which makes it a bad linking partner.

Identify how fast site content get indexed

It takes plenty of time to write a blog post and build a backlink to your website. So, you may want to ensure that Google indexes everything in less time. It is easy to check how fast a site's content gets indexed.

Find the most recent blog post on the website. Search the title in Google with the “site:” search operator. Do it for at least 3 to 5 blog posts to get a feel for how quickly articles get indexed. If posts are getting indexed within a day of publishing, it is a clear hint that the website has good organic value.

Assess audience engagement

By assessing the audience engagement of your target site you can find whether your content is reaching an active and interested audience. It also indicates that real people are running your website.

You can check it by clicking on the social profiles mentioned on the site. You can also see the comment section to get a slight idea. A website with social links that don't link to anything is not worthy of guest posting. 

Know the guest posting fees

Guest posting has been abused in the past years for link building. This abuse was done by webmasters and bloggers who charged for guest posting links which is completely against Google's best practices.

Editors often charge a fee to review pitches which saves their time. It attracts quality guest posts but reviewing thousands of pitches every month takes time, and time is money.

So, some guest posting opportunities may cost you upfront to get your post in front of the eyes of the editor. In the publishing guidelines, most sites mention their fees or you can contact the webmaster directly for information. 

A site with good authority definitely deserves a sensible editorial fee. However, if a site doesn't pass most of the checks we mentioned earlier and asks for a fee, it is better to reconsider.

Assess content quality

Another important thing you must check is the content quality. Make sure you are not choosing a site with low-quality content and will be penalized by Google's algorithm updates.

You need to check if the articles are well written, have a good readability score, thoughtful, and well-researched.

Check for E-E-A-T signals

Expertise, authoritativeness, trustworthiness, and experience are important signals to evaluate a website. Start with checking the credentials of authors to ensure they have relevant expertise and experience.

You should also check signs of authority and trust such as Industry recognition or references from other popular sites. 

Once you have found a high-quality guest posting site, find their email address and use an outreach email template to get connected to them.

Guest Posting Fees

How to find Guest Blogging opportunities?

Now that you are aware of what to look for and what to avoid, it's time to find guest blogging opportunities. Here are 6 most effective ways to find such opportunities to get your list started:

Google searches

Google is one of the best places to start the search for guest posting opportunities. You will need to wrap keywords in quotations to tell Google that you only want to see results that contain those specific words.

For basic search type “your niche + write for us.” You can also find websites accepting guest post submissions by typing in “your niche + submit a guest post.” To target specific keywords, type “website names + guest posting guidelines.”

Prolific guest bloggers

If you know some prolific guest bloggers in your industry, reach out to them. Search for their names and also add “guest post by”. You will get all the relevant sites to your industry offering guest posting opportunities.

If you want to find guest posting sites in digital marketing, you will search for the name of a prolific guest blogger. This is a good strategy to find quality guest posting sites because these guest bloggers won't risk their credibility by publishing content on low-quality sites.

Use competitor backlinks

You can get ideas from your competitors about backlink strategy. Search for top-ranking websites in your niche and select a few to add to the backlink checker tool to peep their backlinks.

Every website they are targeting can also be useful for you. You can also simply do a Google search by typing “link:domain.com -domain.com guest post”. Replace domain.com with the domain of your competitor.

Social searches

Many bloggers share their recent guest posts on social media channels. The most used one is Twitter, so you can search there for the keyword “guest post” to get the latest tweets about guest posts in your industry. By following those links you can find out guest blogging opportunities.

Target guest post sites

There are several sites actively looking for guest contributions. Some even advertise for these opportunities. These sites attract new readers and develop new content for them which saves their time and money and provides you with a link.

Outreach and follow-up

When you try to reach out to websites for guest posting opportunities, there is no guarantee they will accept your pitch. You can follow up promptly to improve your chances if you haven't heard from them after a few days.

Webmasters receive several emails on a daily basis, so follow-ups can be a good way to get their attention. But avoid overwhelming them. Try to personalize your outreach email by addressing the webmaster by name and showing genuine interest in their work. Avoid using flattery words but admire their work with reasons. This way you will not only get a backlink but also establish a long-term relationship.

To outreach, make sure your content is high quality and stands out from other pitches. Create informative content that addresses user queries, educates the audience, and keeps them engaged. If you are new to guest posting, connect with bloggers who previously contributed to the target website. Ask them about their experience with the editorial process. Review all the guidelines for guest posts. Don't overlook their quality standards, style preferences, and tone. Try to be proactive in your outreach efforts and diligent in follow-ups.

Final Thoughts

With the right, careful, and strategic approach, you can find guest posting opportunities. You need to consider factors like domain authority, backlink profile, and audience engagement to send sites personalized pitches to get valuable backlinks. As time goes on, you will be able to learn all the extra details and get more practice to improve your success rate. Just start exploring these opportunities to get backlinks and secure your SEO performance.

Final Thoughts
ARTICLE #40

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