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Shopify Sales
Black Friday
Cyber Monday
BFCM Sales
Shopify Growth
ARTICLE #116
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How to boost your Shopify sales during Black Friday and Cyber Monday?
Shopify Sales
Black Friday
Cyber Monday
BFCM Sales
Shopify Growth
Written by:
7 min read
Updated on: October, 25, 2024
Toni Hukkanen
Head of Design
Creative Direction, Brand Direction
Toni Hukkanen
Head of Design
Creative Direction, Brand Direction
Toni Hukkanen
Head of Design
Creative Direction, Brand Direction
Shopify Black Friday and Cyber Monday deals are a huge opportunity for small and midsize enterprises. With so many shoppers hunting for deals, it is the ideal time for smaller brands to increase visibility and boost sales.
Shopify merchants reached $9.3 billion in sales over the BFCM weekend in 2023, an increase of 24% from 2022.
This year, Black Friday will start on November 29, following Thanksgiving Day on November 28, while Cyber Monday will be on December 2. As an SME, you need to do more than just plan around store traffic and profit margins to run a successful sale. Your performance will be judged by how creative your offer is and how you market it to customers. Below are the tips/checklist for brainstorming your Black Friday and Cyber Monday marketing ideas.
Shopify Black Friday and Cyber Monday deals are a huge opportunity for small and midsize enterprises. With so many shoppers hunting for deals, it is the ideal time for smaller brands to increase visibility and boost sales.
Shopify merchants reached $9.3 billion in sales over the BFCM weekend in 2023, an increase of 24% from 2022.
This year, Black Friday will start on November 29, following Thanksgiving Day on November 28, while Cyber Monday will be on December 2. As an SME, you need to do more than just plan around store traffic and profit margins to run a successful sale. Your performance will be judged by how creative your offer is and how you market it to customers. Below are the tips/checklist for brainstorming your Black Friday and Cyber Monday marketing ideas.
Shopify Black Friday and Cyber Monday deals are a huge opportunity for small and midsize enterprises. With so many shoppers hunting for deals, it is the ideal time for smaller brands to increase visibility and boost sales.
Shopify merchants reached $9.3 billion in sales over the BFCM weekend in 2023, an increase of 24% from 2022.
This year, Black Friday will start on November 29, following Thanksgiving Day on November 28, while Cyber Monday will be on December 2. As an SME, you need to do more than just plan around store traffic and profit margins to run a successful sale. Your performance will be judged by how creative your offer is and how you market it to customers. Below are the tips/checklist for brainstorming your Black Friday and Cyber Monday marketing ideas.
Plan Black Friday and Cyber Monday strategy
Plan Black Friday and Cyber Monday strategy
Plan Black Friday and Cyber Monday strategy
To start making your strategy, you need clear goals to stay focused. Whether you want to make 100 sales, get 60 loyalty program sign-ups, or generate 500 more email leads, defining a goal will provide direction to your marketing strategy.
You can use Shopify Reports to view your Sales by Product report to determine which products to include on Black Friday and Cyber Monday. You also need to review items that sold well in last year's BFCM.
Create a bundle of your products
By bundling your products, you can offer more value to customers while increasing your store's average order value.
You can even include a mystery bundle with some of your best products offered at a special discount for customers willing to purchase everything. This way, you can easily clear your old or underperforming inventory.
To make your offer more compelling, create tiers of bundles and offer multiples at various price points to connect with customers with different budgets.
Simplify long-distance gifting
Statistics show that cross-border orders represented 15% of all orders made on Shopify stores during BFCM 2023. The holiday season is a great time to send gifts to family, friends, and coworkers, even those who live too far away. Gift-related upselling and cross-selling can make it easier for your new and current customers.
You can also provide gift wrapping services, options to select a target delivery date for a gift to arrive, and personalised cards and messages.
Gamify Black Friday promotions
Gamification in your online store can increase engagement from your BFCM campaign, as it comes in various forms. However, it is better to use a few approaches to set up and easily navigate Shopify apps.
Among different apps, Wheelio turns email collection into a fun game of chance. It allows your customers to spin a wheel or play a slot machine-style game to land a big discount.
Create exclusive BFCM collections
Customers usually know what they are looking for on BFCM, but sometimes, they need a little inspiration.
You can group relevant items to highlight your best deals, attract customers, and boost sales. The base of your collection can be similar items or a specific theme, but make sure to align them with your current gift guides.
To start making your strategy, you need clear goals to stay focused. Whether you want to make 100 sales, get 60 loyalty program sign-ups, or generate 500 more email leads, defining a goal will provide direction to your marketing strategy.
You can use Shopify Reports to view your Sales by Product report to determine which products to include on Black Friday and Cyber Monday. You also need to review items that sold well in last year's BFCM.
Create a bundle of your products
By bundling your products, you can offer more value to customers while increasing your store's average order value.
You can even include a mystery bundle with some of your best products offered at a special discount for customers willing to purchase everything. This way, you can easily clear your old or underperforming inventory.
To make your offer more compelling, create tiers of bundles and offer multiples at various price points to connect with customers with different budgets.
Simplify long-distance gifting
Statistics show that cross-border orders represented 15% of all orders made on Shopify stores during BFCM 2023. The holiday season is a great time to send gifts to family, friends, and coworkers, even those who live too far away. Gift-related upselling and cross-selling can make it easier for your new and current customers.
You can also provide gift wrapping services, options to select a target delivery date for a gift to arrive, and personalised cards and messages.
Gamify Black Friday promotions
Gamification in your online store can increase engagement from your BFCM campaign, as it comes in various forms. However, it is better to use a few approaches to set up and easily navigate Shopify apps.
Among different apps, Wheelio turns email collection into a fun game of chance. It allows your customers to spin a wheel or play a slot machine-style game to land a big discount.
Create exclusive BFCM collections
Customers usually know what they are looking for on BFCM, but sometimes, they need a little inspiration.
You can group relevant items to highlight your best deals, attract customers, and boost sales. The base of your collection can be similar items or a specific theme, but make sure to align them with your current gift guides.
To start making your strategy, you need clear goals to stay focused. Whether you want to make 100 sales, get 60 loyalty program sign-ups, or generate 500 more email leads, defining a goal will provide direction to your marketing strategy.
You can use Shopify Reports to view your Sales by Product report to determine which products to include on Black Friday and Cyber Monday. You also need to review items that sold well in last year's BFCM.
Create a bundle of your products
By bundling your products, you can offer more value to customers while increasing your store's average order value.
You can even include a mystery bundle with some of your best products offered at a special discount for customers willing to purchase everything. This way, you can easily clear your old or underperforming inventory.
To make your offer more compelling, create tiers of bundles and offer multiples at various price points to connect with customers with different budgets.
Simplify long-distance gifting
Statistics show that cross-border orders represented 15% of all orders made on Shopify stores during BFCM 2023. The holiday season is a great time to send gifts to family, friends, and coworkers, even those who live too far away. Gift-related upselling and cross-selling can make it easier for your new and current customers.
You can also provide gift wrapping services, options to select a target delivery date for a gift to arrive, and personalised cards and messages.
Gamify Black Friday promotions
Gamification in your online store can increase engagement from your BFCM campaign, as it comes in various forms. However, it is better to use a few approaches to set up and easily navigate Shopify apps.
Among different apps, Wheelio turns email collection into a fun game of chance. It allows your customers to spin a wheel or play a slot machine-style game to land a big discount.
Create exclusive BFCM collections
Customers usually know what they are looking for on BFCM, but sometimes, they need a little inspiration.
You can group relevant items to highlight your best deals, attract customers, and boost sales. The base of your collection can be similar items or a specific theme, but make sure to align them with your current gift guides.
Optimise your Shopify store for speed
Whether you own a website or an ecommerce store, it is a must to look out for speed and mobile friendliness. For example, if your store can handle 2000 visits, what would you do if it goes up to 10,000 on Black Friday?
Almost 74% of visitors leave a website if it takes longer than 5 seconds to load on their smartphone. Meanwhile, a 1-second delay in page load can lead to a 7% decrease in conversions.
Try to ensure your store loads quickly by optimising images, using a fast theme, removing unnecessary apps, and installing Shopify’s built-in speed analyser to find and fix issues.
Check your site for mobile-friendliness
During Black Friday and Cyber Monday 2023, 72% of purchases were made on mobile, while only 28% came from desktop. This clearly shows how important it is for small business owners to have a mobile-first approach.
You can assess if your site is ready for mobile commerce by analysing the user experience of your online store on mobile, checking the ease of making purchases on your site, and finding if your website is responsive.
Though Shopify themes are mobile-friendly and responsive, if you use another platform, test how your site looks on a mobile device.
Test and prepare your store for high-traffic
If your website is slow, you will lose customers. For BFCM high traffic, you need to optimise the performance of your website to avoid site crashes or slow loading times.
The best way to test it is by using analytics tools such as PageSpeed Insights and Pingdom. Studies show that a 0.1-second increase in website speed can increase conversions by 10%.
You can optimise your product pages for conversion by adding descriptions, payment methods, and clear CTAs.
Whether you own a website or an ecommerce store, it is a must to look out for speed and mobile friendliness. For example, if your store can handle 2000 visits, what would you do if it goes up to 10,000 on Black Friday?
Almost 74% of visitors leave a website if it takes longer than 5 seconds to load on their smartphone. Meanwhile, a 1-second delay in page load can lead to a 7% decrease in conversions.
Try to ensure your store loads quickly by optimising images, using a fast theme, removing unnecessary apps, and installing Shopify’s built-in speed analyser to find and fix issues.
Check your site for mobile-friendliness
During Black Friday and Cyber Monday 2023, 72% of purchases were made on mobile, while only 28% came from desktop. This clearly shows how important it is for small business owners to have a mobile-first approach.
You can assess if your site is ready for mobile commerce by analysing the user experience of your online store on mobile, checking the ease of making purchases on your site, and finding if your website is responsive.
Though Shopify themes are mobile-friendly and responsive, if you use another platform, test how your site looks on a mobile device.
Test and prepare your store for high-traffic
If your website is slow, you will lose customers. For BFCM high traffic, you need to optimise the performance of your website to avoid site crashes or slow loading times.
The best way to test it is by using analytics tools such as PageSpeed Insights and Pingdom. Studies show that a 0.1-second increase in website speed can increase conversions by 10%.
You can optimise your product pages for conversion by adding descriptions, payment methods, and clear CTAs.
Whether you own a website or an ecommerce store, it is a must to look out for speed and mobile friendliness. For example, if your store can handle 2000 visits, what would you do if it goes up to 10,000 on Black Friday?
Almost 74% of visitors leave a website if it takes longer than 5 seconds to load on their smartphone. Meanwhile, a 1-second delay in page load can lead to a 7% decrease in conversions.
Try to ensure your store loads quickly by optimising images, using a fast theme, removing unnecessary apps, and installing Shopify’s built-in speed analyser to find and fix issues.
Check your site for mobile-friendliness
During Black Friday and Cyber Monday 2023, 72% of purchases were made on mobile, while only 28% came from desktop. This clearly shows how important it is for small business owners to have a mobile-first approach.
You can assess if your site is ready for mobile commerce by analysing the user experience of your online store on mobile, checking the ease of making purchases on your site, and finding if your website is responsive.
Though Shopify themes are mobile-friendly and responsive, if you use another platform, test how your site looks on a mobile device.
Test and prepare your store for high-traffic
If your website is slow, you will lose customers. For BFCM high traffic, you need to optimise the performance of your website to avoid site crashes or slow loading times.
The best way to test it is by using analytics tools such as PageSpeed Insights and Pingdom. Studies show that a 0.1-second increase in website speed can increase conversions by 10%.
You can optimise your product pages for conversion by adding descriptions, payment methods, and clear CTAs.
Create irresistible discounts and promotions
Your BFCM strategy must include irresistible discounts and promotions. You can personalise discount sizes and types for different groups of visitors. For example, you can offer a 30% discount to first-time visitors or a $30 discount in a bundle with free shipping to appeal more to repeat customers.
Entice customers with free shipping
Many customers expect free shipping when they order over a certain value. To incentivise shoppers to make a purchase, you can offer them free shipping during Black Friday and Cyber Monday sales.
You can also offer free shipping on orders over a certain value to encourage customers to add more items to their carts.
Include a gift card with every purchase
You can give customers a gift card for a future purchase if they buy a certain product or order above a certain threshold. Shopify includes gift cards on all of its plans.
This approach creates a win-win situation, as gift cards can only be redeemed when used. If the gift card is given to a family member or friend, you can get a new customer; otherwise, you will get a repeat customer. 61% of customers spend more than the value of gift cards when redeeming, an average of $31.75 extra.
Build Black Friday hype with daily special deals
It can be challenging to successfully engage new shoppers over multiple days during a long BFCM campaign. However, you can create exclusive single-day sales for specific products.
You can benefit from Daily Deals available in the Shopify App Store to execute these time-sensitive promos. You can also add countdown bars to create urgency so you can set up a single page on your website where all your available deals can live.
Offer a free gift with every purchase
No doubt, BFCM is a popular time for sales, yet many luxury brands worry that discounts might harm their image. One best alternative is to offer a gift with purchase instead of decreasing prices.
Though most gifts are low-cost items, try to offer something high-value or limited edition with a minimum purchase. Whatever gift or bonus you choose, aim to create a sense of urgency and persuade customers to take advantage of the deal before it's gone.
Your BFCM strategy must include irresistible discounts and promotions. You can personalise discount sizes and types for different groups of visitors. For example, you can offer a 30% discount to first-time visitors or a $30 discount in a bundle with free shipping to appeal more to repeat customers.
Entice customers with free shipping
Many customers expect free shipping when they order over a certain value. To incentivise shoppers to make a purchase, you can offer them free shipping during Black Friday and Cyber Monday sales.
You can also offer free shipping on orders over a certain value to encourage customers to add more items to their carts.
Include a gift card with every purchase
You can give customers a gift card for a future purchase if they buy a certain product or order above a certain threshold. Shopify includes gift cards on all of its plans.
This approach creates a win-win situation, as gift cards can only be redeemed when used. If the gift card is given to a family member or friend, you can get a new customer; otherwise, you will get a repeat customer. 61% of customers spend more than the value of gift cards when redeeming, an average of $31.75 extra.
Build Black Friday hype with daily special deals
It can be challenging to successfully engage new shoppers over multiple days during a long BFCM campaign. However, you can create exclusive single-day sales for specific products.
You can benefit from Daily Deals available in the Shopify App Store to execute these time-sensitive promos. You can also add countdown bars to create urgency so you can set up a single page on your website where all your available deals can live.
Offer a free gift with every purchase
No doubt, BFCM is a popular time for sales, yet many luxury brands worry that discounts might harm their image. One best alternative is to offer a gift with purchase instead of decreasing prices.
Though most gifts are low-cost items, try to offer something high-value or limited edition with a minimum purchase. Whatever gift or bonus you choose, aim to create a sense of urgency and persuade customers to take advantage of the deal before it's gone.
Your BFCM strategy must include irresistible discounts and promotions. You can personalise discount sizes and types for different groups of visitors. For example, you can offer a 30% discount to first-time visitors or a $30 discount in a bundle with free shipping to appeal more to repeat customers.
Entice customers with free shipping
Many customers expect free shipping when they order over a certain value. To incentivise shoppers to make a purchase, you can offer them free shipping during Black Friday and Cyber Monday sales.
You can also offer free shipping on orders over a certain value to encourage customers to add more items to their carts.
Include a gift card with every purchase
You can give customers a gift card for a future purchase if they buy a certain product or order above a certain threshold. Shopify includes gift cards on all of its plans.
This approach creates a win-win situation, as gift cards can only be redeemed when used. If the gift card is given to a family member or friend, you can get a new customer; otherwise, you will get a repeat customer. 61% of customers spend more than the value of gift cards when redeeming, an average of $31.75 extra.
Build Black Friday hype with daily special deals
It can be challenging to successfully engage new shoppers over multiple days during a long BFCM campaign. However, you can create exclusive single-day sales for specific products.
You can benefit from Daily Deals available in the Shopify App Store to execute these time-sensitive promos. You can also add countdown bars to create urgency so you can set up a single page on your website where all your available deals can live.
Offer a free gift with every purchase
No doubt, BFCM is a popular time for sales, yet many luxury brands worry that discounts might harm their image. One best alternative is to offer a gift with purchase instead of decreasing prices.
Though most gifts are low-cost items, try to offer something high-value or limited edition with a minimum purchase. Whatever gift or bonus you choose, aim to create a sense of urgency and persuade customers to take advantage of the deal before it's gone.
Benefit from email marketing and SMS campaigns
Email allows brands to hyper-personalise content, driving 50% of recipients to buy products upon receiving a direct message over the past year. This effectiveness makes email 108% more successful than banner ads, organic posts, and social media ads.
Reports reveal email marketing was the top source of BFCM deals last year.
Maximise email collection on your site
Create sign-up pop-ups on your Shopify store pages to collect as many email leads as possible. A feature that includes a QR code to direct recipients to a registration form can also help.
As different brands will fill inboxes of your target market with emails during Black Friday and Cyber Monday sales, try to increase your open rate by personalising your messages based on the segments where recipients belong.
You can segment your mailing list into categories like product browsers, almost purchasers, engaged visitors who have not purchased yet, recent email openers, seasonal shoppers, product category buyers, gift givers, email ignores, VIP customers, and geographic targets.
Using Shopify Email along with other email marketing software, you can automate customising the subject line, body text, and offers according to the needs of recommended segments.
Activate SMS campaigns
The SMS marketing method has a 98% open rate, and BFCM 2022 sales rose 64.5% year over year. Though automated sends declined 34%, SMS campaign orders rose around 1600%.
You can benefit from email as well as social media to promote account sign-ups for your SMS notifications. It is also possible to feature an invitation on your checkout page to persuade shoppers to subscribe to your text messages.
Also, connect your product catalogue to your SMS platform to collect data. You can segment your subscribers according to location, status (VIP or based on loyalty, spending, and more), and engaged vs unengaged.
Email allows brands to hyper-personalise content, driving 50% of recipients to buy products upon receiving a direct message over the past year. This effectiveness makes email 108% more successful than banner ads, organic posts, and social media ads.
Reports reveal email marketing was the top source of BFCM deals last year.
Maximise email collection on your site
Create sign-up pop-ups on your Shopify store pages to collect as many email leads as possible. A feature that includes a QR code to direct recipients to a registration form can also help.
As different brands will fill inboxes of your target market with emails during Black Friday and Cyber Monday sales, try to increase your open rate by personalising your messages based on the segments where recipients belong.
You can segment your mailing list into categories like product browsers, almost purchasers, engaged visitors who have not purchased yet, recent email openers, seasonal shoppers, product category buyers, gift givers, email ignores, VIP customers, and geographic targets.
Using Shopify Email along with other email marketing software, you can automate customising the subject line, body text, and offers according to the needs of recommended segments.
Activate SMS campaigns
The SMS marketing method has a 98% open rate, and BFCM 2022 sales rose 64.5% year over year. Though automated sends declined 34%, SMS campaign orders rose around 1600%.
You can benefit from email as well as social media to promote account sign-ups for your SMS notifications. It is also possible to feature an invitation on your checkout page to persuade shoppers to subscribe to your text messages.
Also, connect your product catalogue to your SMS platform to collect data. You can segment your subscribers according to location, status (VIP or based on loyalty, spending, and more), and engaged vs unengaged.
Email allows brands to hyper-personalise content, driving 50% of recipients to buy products upon receiving a direct message over the past year. This effectiveness makes email 108% more successful than banner ads, organic posts, and social media ads.
Reports reveal email marketing was the top source of BFCM deals last year.
Maximise email collection on your site
Create sign-up pop-ups on your Shopify store pages to collect as many email leads as possible. A feature that includes a QR code to direct recipients to a registration form can also help.
As different brands will fill inboxes of your target market with emails during Black Friday and Cyber Monday sales, try to increase your open rate by personalising your messages based on the segments where recipients belong.
You can segment your mailing list into categories like product browsers, almost purchasers, engaged visitors who have not purchased yet, recent email openers, seasonal shoppers, product category buyers, gift givers, email ignores, VIP customers, and geographic targets.
Using Shopify Email along with other email marketing software, you can automate customising the subject line, body text, and offers according to the needs of recommended segments.
Activate SMS campaigns
The SMS marketing method has a 98% open rate, and BFCM 2022 sales rose 64.5% year over year. Though automated sends declined 34%, SMS campaign orders rose around 1600%.
You can benefit from email as well as social media to promote account sign-ups for your SMS notifications. It is also possible to feature an invitation on your checkout page to persuade shoppers to subscribe to your text messages.
Also, connect your product catalogue to your SMS platform to collect data. You can segment your subscribers according to location, status (VIP or based on loyalty, spending, and more), and engaged vs unengaged.
Improve product pages and checkout process
You should glam up your Shopify pages by editing the store's look using a theme editor that aligns with the BFCM season. It'd be better to start customisation months before November to ensure a smooth transition and enough troubleshooting.
Product pages
Use optimised photos and BFCM widgets while reviewing and updating your product pages. The widgets can include phrases like “sold out soon,” “sales ends soon,” “limited time only,” “only one left,” or “in high demand.”
Add reviews to your product pages to generate trust among customers. Update shipping information and include a few sentences about possible delays.
Landing page
You can create multiple landing pages, one for each top-performing category, including discount types and best-selling items. Add a catchy headline, appealing graphics, short but compelling content, a list of jaw-dropping discounts, features and benefits, urgency countdown timers, a clear CTA, and reviews and testimonials.
Site search
Optimising site search will be great if you make it easier for shoppers to explore your store. Around 69% of users start their ecommerce journey at site search, so you should improve it from Shopify's storefront filtering.
Checkout page
For BFCM sales, make your checkout and payment process smooth and easy. A good option is to use Shop Pay, which allows your customers to save their payment information, and checkout forms will autofill themselves the next time they buy from your store.
Keep your payment form short to prevent visitors from abandoning their carts. If you really want to collect data, allow unregistered visitors to guest check out or sign in with their Google account. The best options are payment methods such as Google or Apple Pay and BNPL.
Offer a special Black Friday coupon at checkout
You can reward your customers with a coupon at checkout so they can get more discounts. This way, you can entice customers with extra savings and ensure they proceed all the way to checkout. It is one of the best ways to increase your deals' perceived value and can result in higher conversion rates.
You should glam up your Shopify pages by editing the store's look using a theme editor that aligns with the BFCM season. It'd be better to start customisation months before November to ensure a smooth transition and enough troubleshooting.
Product pages
Use optimised photos and BFCM widgets while reviewing and updating your product pages. The widgets can include phrases like “sold out soon,” “sales ends soon,” “limited time only,” “only one left,” or “in high demand.”
Add reviews to your product pages to generate trust among customers. Update shipping information and include a few sentences about possible delays.
Landing page
You can create multiple landing pages, one for each top-performing category, including discount types and best-selling items. Add a catchy headline, appealing graphics, short but compelling content, a list of jaw-dropping discounts, features and benefits, urgency countdown timers, a clear CTA, and reviews and testimonials.
Site search
Optimising site search will be great if you make it easier for shoppers to explore your store. Around 69% of users start their ecommerce journey at site search, so you should improve it from Shopify's storefront filtering.
Checkout page
For BFCM sales, make your checkout and payment process smooth and easy. A good option is to use Shop Pay, which allows your customers to save their payment information, and checkout forms will autofill themselves the next time they buy from your store.
Keep your payment form short to prevent visitors from abandoning their carts. If you really want to collect data, allow unregistered visitors to guest check out or sign in with their Google account. The best options are payment methods such as Google or Apple Pay and BNPL.
Offer a special Black Friday coupon at checkout
You can reward your customers with a coupon at checkout so they can get more discounts. This way, you can entice customers with extra savings and ensure they proceed all the way to checkout. It is one of the best ways to increase your deals' perceived value and can result in higher conversion rates.
You should glam up your Shopify pages by editing the store's look using a theme editor that aligns with the BFCM season. It'd be better to start customisation months before November to ensure a smooth transition and enough troubleshooting.
Product pages
Use optimised photos and BFCM widgets while reviewing and updating your product pages. The widgets can include phrases like “sold out soon,” “sales ends soon,” “limited time only,” “only one left,” or “in high demand.”
Add reviews to your product pages to generate trust among customers. Update shipping information and include a few sentences about possible delays.
Landing page
You can create multiple landing pages, one for each top-performing category, including discount types and best-selling items. Add a catchy headline, appealing graphics, short but compelling content, a list of jaw-dropping discounts, features and benefits, urgency countdown timers, a clear CTA, and reviews and testimonials.
Site search
Optimising site search will be great if you make it easier for shoppers to explore your store. Around 69% of users start their ecommerce journey at site search, so you should improve it from Shopify's storefront filtering.
Checkout page
For BFCM sales, make your checkout and payment process smooth and easy. A good option is to use Shop Pay, which allows your customers to save their payment information, and checkout forms will autofill themselves the next time they buy from your store.
Keep your payment form short to prevent visitors from abandoning their carts. If you really want to collect data, allow unregistered visitors to guest check out or sign in with their Google account. The best options are payment methods such as Google or Apple Pay and BNPL.
Offer a special Black Friday coupon at checkout
You can reward your customers with a coupon at checkout so they can get more discounts. This way, you can entice customers with extra savings and ensure they proceed all the way to checkout. It is one of the best ways to increase your deals' perceived value and can result in higher conversion rates.
Use social media and paid ads
Product discovery by 45% of consumers occurs on social media, and you can also use it to drive sales to your store. You can do it by integrating checkout on Instagram and Facebook, posting a message, photo, or video on your profile to highlight BFCM promotion, or updating Facebook or Instagram Story about BFCM deals.
Other possible ways include featuring BFCM hashtags to increase reach, adding a link to your BFCM landing page on your bio, and running ads before November to collect leads at a lower cost while focusing on locations where you get more sales.
Partner with influencers to boost sales promotion
If you reach out to influencers and inform them about your BFCM sales, you can expand your current audience. Statistics show that 37% of consumers trust influencers more than brands.
You can also offer them discount codes that customers can use on their purchases. We recommend using micro-influencers whose followers match your brand persona as well.
Product discovery by 45% of consumers occurs on social media, and you can also use it to drive sales to your store. You can do it by integrating checkout on Instagram and Facebook, posting a message, photo, or video on your profile to highlight BFCM promotion, or updating Facebook or Instagram Story about BFCM deals.
Other possible ways include featuring BFCM hashtags to increase reach, adding a link to your BFCM landing page on your bio, and running ads before November to collect leads at a lower cost while focusing on locations where you get more sales.
Partner with influencers to boost sales promotion
If you reach out to influencers and inform them about your BFCM sales, you can expand your current audience. Statistics show that 37% of consumers trust influencers more than brands.
You can also offer them discount codes that customers can use on their purchases. We recommend using micro-influencers whose followers match your brand persona as well.
Product discovery by 45% of consumers occurs on social media, and you can also use it to drive sales to your store. You can do it by integrating checkout on Instagram and Facebook, posting a message, photo, or video on your profile to highlight BFCM promotion, or updating Facebook or Instagram Story about BFCM deals.
Other possible ways include featuring BFCM hashtags to increase reach, adding a link to your BFCM landing page on your bio, and running ads before November to collect leads at a lower cost while focusing on locations where you get more sales.
Partner with influencers to boost sales promotion
If you reach out to influencers and inform them about your BFCM sales, you can expand your current audience. Statistics show that 37% of consumers trust influencers more than brands.
You can also offer them discount codes that customers can use on their purchases. We recommend using micro-influencers whose followers match your brand persona as well.
Make sure to optimise order and fulfilment workflows
To boost your Shopify sales during BFCM week, consider hiring some additional staff to help you as orders surge. Make sure your fulfilment centre or warehouse has enough stock of your best-selling or most popular items for quicker picking and packing.
You can also benefit from Shopify's Order Timelines to regularly communicate instructions on orders about managing and shipping orders with your team. You can organise and group orders in the following ways.
Customer priority
Organise all orders based on customer priority and fulfil the orders of your most loyal customers first. Identify your most important customers using order tags available on the Shopify App Store.
Shipping requirements
You can also organise orders by shipping priority to allow customers who pay for expedited shipping to get their orders first. Organising by the delivery method is also possible by grouping items for local delivery or having a specific shipping provider fulfil them together.
Product Type
Organising orders by product type will optimise the time it takes to pick and pack your orders. The best way to do it is to define the product’s weight and dimensions to pick the appropriate packaging and shipping options when it's time for fulfilment.
To boost your Shopify sales during BFCM week, consider hiring some additional staff to help you as orders surge. Make sure your fulfilment centre or warehouse has enough stock of your best-selling or most popular items for quicker picking and packing.
You can also benefit from Shopify's Order Timelines to regularly communicate instructions on orders about managing and shipping orders with your team. You can organise and group orders in the following ways.
Customer priority
Organise all orders based on customer priority and fulfil the orders of your most loyal customers first. Identify your most important customers using order tags available on the Shopify App Store.
Shipping requirements
You can also organise orders by shipping priority to allow customers who pay for expedited shipping to get their orders first. Organising by the delivery method is also possible by grouping items for local delivery or having a specific shipping provider fulfil them together.
Product Type
Organising orders by product type will optimise the time it takes to pick and pack your orders. The best way to do it is to define the product’s weight and dimensions to pick the appropriate packaging and shipping options when it's time for fulfilment.
To boost your Shopify sales during BFCM week, consider hiring some additional staff to help you as orders surge. Make sure your fulfilment centre or warehouse has enough stock of your best-selling or most popular items for quicker picking and packing.
You can also benefit from Shopify's Order Timelines to regularly communicate instructions on orders about managing and shipping orders with your team. You can organise and group orders in the following ways.
Customer priority
Organise all orders based on customer priority and fulfil the orders of your most loyal customers first. Identify your most important customers using order tags available on the Shopify App Store.
Shipping requirements
You can also organise orders by shipping priority to allow customers who pay for expedited shipping to get their orders first. Organising by the delivery method is also possible by grouping items for local delivery or having a specific shipping provider fulfil them together.
Product Type
Organising orders by product type will optimise the time it takes to pick and pack your orders. The best way to do it is to define the product’s weight and dimensions to pick the appropriate packaging and shipping options when it's time for fulfilment.
Donate a portion of sales to a cause with every purchase
Some brands do not prefer running traditional BFCM promotions; instead, many of them publicise donating a portion and sometimes even all of their proceeds to a charity. This appeals to customers who don't want to participate in the seasonal frenzy and also strengthens a brand's messaging around corporate social responsibility.
According to Shopify's survey, 40% of shoppers are ready to pay extra for climate-conscious products and prefer to buy from businesses relying on sustainable practices.
Some brands do not prefer running traditional BFCM promotions; instead, many of them publicise donating a portion and sometimes even all of their proceeds to a charity. This appeals to customers who don't want to participate in the seasonal frenzy and also strengthens a brand's messaging around corporate social responsibility.
According to Shopify's survey, 40% of shoppers are ready to pay extra for climate-conscious products and prefer to buy from businesses relying on sustainable practices.
Some brands do not prefer running traditional BFCM promotions; instead, many of them publicise donating a portion and sometimes even all of their proceeds to a charity. This appeals to customers who don't want to participate in the seasonal frenzy and also strengthens a brand's messaging around corporate social responsibility.
According to Shopify's survey, 40% of shoppers are ready to pay extra for climate-conscious products and prefer to buy from businesses relying on sustainable practices.
Offer referral bonuses to reward loyal customers
Though many businesses use different marketing tactics, word-of-mouth marketing is a powerful way to use it to your advantage. During BFCM, you can reward your loyal customers for promoting your brand.
Whenever they refer a new customer, give them a reward like money, a coupon, or points that can be redeemed later. Incentivising customers to refer their family and friends can drive more sales, increase brand awareness, and widen your customer base.
Though many businesses use different marketing tactics, word-of-mouth marketing is a powerful way to use it to your advantage. During BFCM, you can reward your loyal customers for promoting your brand.
Whenever they refer a new customer, give them a reward like money, a coupon, or points that can be redeemed later. Incentivising customers to refer their family and friends can drive more sales, increase brand awareness, and widen your customer base.
Though many businesses use different marketing tactics, word-of-mouth marketing is a powerful way to use it to your advantage. During BFCM, you can reward your loyal customers for promoting your brand.
Whenever they refer a new customer, give them a reward like money, a coupon, or points that can be redeemed later. Incentivising customers to refer their family and friends can drive more sales, increase brand awareness, and widen your customer base.
Monitor analytics and make continuous improvements
To analyse your campaign performance, document all of your decisions and outcomes to decide what marketing tactics worked and what didn't. You can gain insights on sales with Shopify Analytics and monitor real-time performance through Live View.
Review performance after Black Friday/Cyber Monday
In order to take your analytics a step forward, set up and use additional user tracking tools to collect detailed data about user behaviour during Black Friday and Cyber Monday week; you can also answer questions using different metrics available in the Shopify App Store, such as heat map apps and activity logs.
These metrics allow you to determine where visitors are clicking, how customers read your product pages, and what areas of the country generate more sales.
Keep an eye on your conversion rate
If you are getting visitors to your site, it means you have achieved one piece of BFCM success, but you also need to convert those visitors into paying customers.
By any chance, increasing your conversion rate by just 1% means a significant increase in sales. The benchmark can be determined by researching your business's standard ecommerce conversion rate.
To measure business health, you can consider factors such as geographic location, gross merchandise value (GMV), and targeted industry vertical.
To analyse your campaign performance, document all of your decisions and outcomes to decide what marketing tactics worked and what didn't. You can gain insights on sales with Shopify Analytics and monitor real-time performance through Live View.
Review performance after Black Friday/Cyber Monday
In order to take your analytics a step forward, set up and use additional user tracking tools to collect detailed data about user behaviour during Black Friday and Cyber Monday week; you can also answer questions using different metrics available in the Shopify App Store, such as heat map apps and activity logs.
These metrics allow you to determine where visitors are clicking, how customers read your product pages, and what areas of the country generate more sales.
Keep an eye on your conversion rate
If you are getting visitors to your site, it means you have achieved one piece of BFCM success, but you also need to convert those visitors into paying customers.
By any chance, increasing your conversion rate by just 1% means a significant increase in sales. The benchmark can be determined by researching your business's standard ecommerce conversion rate.
To measure business health, you can consider factors such as geographic location, gross merchandise value (GMV), and targeted industry vertical.
To analyse your campaign performance, document all of your decisions and outcomes to decide what marketing tactics worked and what didn't. You can gain insights on sales with Shopify Analytics and monitor real-time performance through Live View.
Review performance after Black Friday/Cyber Monday
In order to take your analytics a step forward, set up and use additional user tracking tools to collect detailed data about user behaviour during Black Friday and Cyber Monday week; you can also answer questions using different metrics available in the Shopify App Store, such as heat map apps and activity logs.
These metrics allow you to determine where visitors are clicking, how customers read your product pages, and what areas of the country generate more sales.
Keep an eye on your conversion rate
If you are getting visitors to your site, it means you have achieved one piece of BFCM success, but you also need to convert those visitors into paying customers.
By any chance, increasing your conversion rate by just 1% means a significant increase in sales. The benchmark can be determined by researching your business's standard ecommerce conversion rate.
To measure business health, you can consider factors such as geographic location, gross merchandise value (GMV), and targeted industry vertical.
Frequently Asked Questions
What sells the most during Black Friday?
Test
What sells the most on Cyber Monday?
Test
What is the trend in Black Friday 2024?
Test
Final Thoughts
Successfully increasing Shopify sales during Black Friday and Cyber Monday week requires preparation, planning, and starting earlier. These tips cover most of what you need to know for this year's upcoming sale events, with online sales expected to hit record numbers. So, pick your goals and Black Friday and Cyber Monday marketing strategies and stick to them to stay focused on how you'll measure performance.
Frequently Asked Questions
What sells the most during Black Friday?
Test
What sells the most on Cyber Monday?
Test
What is the trend in Black Friday 2024?
Test
Final Thoughts
Successfully increasing Shopify sales during Black Friday and Cyber Monday week requires preparation, planning, and starting earlier. These tips cover most of what you need to know for this year's upcoming sale events, with online sales expected to hit record numbers. So, pick your goals and Black Friday and Cyber Monday marketing strategies and stick to them to stay focused on how you'll measure performance.
Frequently Asked Questions
What sells the most during Black Friday?
Test
What sells the most on Cyber Monday?
Test
What is the trend in Black Friday 2024?
Test
Final Thoughts
Successfully increasing Shopify sales during Black Friday and Cyber Monday week requires preparation, planning, and starting earlier. These tips cover most of what you need to know for this year's upcoming sale events, with online sales expected to hit record numbers. So, pick your goals and Black Friday and Cyber Monday marketing strategies and stick to them to stay focused on how you'll measure performance.
ARTICLE #116
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Work with us
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work@for.co
FOR® Industries
- FOR® Brand. FOR® Future.
We’re remote-first — with strategic global hubs
Click to copy
Helsinki, FIN
info@for.fi
Click to copy
New York, NY
ny@for.co
Click to copy
Miami, FL
mia@for.co
Click to copy
Dubai, UAE
uae@for.co
Click to copy
Kyiv, UA
kyiv@for.co
Click to copy
Lagos, NG
lagos@for.ng
Copyright © 2024 FOR®
Work with us
Click to copy
work@for.co
FOR® Industries
We’re remote-first — with strategic global hubs
Click to copy
Helsinki, FIN
hel@for.co
Click to copy
New York, NY
ny@for.co
Click to copy
Miami, FL
mia@for.co
Click to copy
Dubai, UAE
uae@for.co
Click to copy
Kyiv, UA
kyiv@for.co
Click to copy
Lagos, NG
lagos@for.ng
Copyright © 2024 FOR®