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ARTICLE #116
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How to boost your Shopify sales during Black Friday and Cyber Monday?
Written by:
7 min read
Updated on: October, 25, 2024
Toni Hukkanen
Head of Design
Creative Direction, Brand Direction
Toni Hukkanen
Head of Design
Creative Direction, Brand Direction
Ready or not, Black Friday and Cyber Monday are nearly here—and if you are a small or midsize enterprise using Shopify, you’ve got a massive opportunity on your hands.
In 2023 alone, merchants on Shopify raked in $9.3 billion over the BFCM weekend (a 24% jump from 2022), so there’s serious potential for you to boost visibility and sales. But since Black Friday hits on 29 November (right after Thanksgiving), followed by Cyber Monday on 2 December, simply stocking up on inventory and dropping prices isn’t enough. Your success often hinges on how inventive your deals are and the tactics you use to promote them. Let’s explore some tips and a quick checklist for brainstorming your Black Friday/Cyber Monday marketing ideas.
Ready or not, Black Friday and Cyber Monday are nearly here—and if you are a small or midsize enterprise using Shopify, you’ve got a massive opportunity on your hands.
In 2023 alone, merchants on Shopify raked in $9.3 billion over the BFCM weekend (a 24% jump from 2022), so there’s serious potential for you to boost visibility and sales. But since Black Friday hits on 29 November (right after Thanksgiving), followed by Cyber Monday on 2 December, simply stocking up on inventory and dropping prices isn’t enough. Your success often hinges on how inventive your deals are and the tactics you use to promote them. Let’s explore some tips and a quick checklist for brainstorming your Black Friday/Cyber Monday marketing ideas.
Plan Black Friday and Cyber Monday strategy
Plan Black Friday and Cyber Monday strategy
To start making your strategy, you need clear goals to stay focused. Define precisely what you want to accomplish. Maybe you aim for 100 more sales, 60 loyalty sign-ups, or 500 additional email leads. Clarity here sets the tone for your marketing strategy and helps you stay organised. Use Shopify Reports to revisit last year’s BFCM results—especially the Sales by Product report. Which products or offers flew off the shelves? Identifying strong performers from last year can guide your approach this time around.
Create a bundle of your products
Offering bundles can be a double-win: more perceived value for customers plus a higher average order value for you. Mystery bundles (where you include surprise items) can help you shift old or slow-moving stock without it feeling like a total clearance. Consider multiple bundle tiers at different price points—basic, deluxe, or ultimate. That way, you can appeal to a wider range of shoppers, from budget-conscious folks to big spenders.
Simplify long-distance gifting
Data indicates that 15% of BFCM 2023 orders were cross-border, implying a big demand for sending gifts far away. You can tap into this by:
Offering gift wrapping: Let people pick from stylish packaging options.
Targeted delivery dates: Give customers the option to choose a specific arrival date.
Personalised cards: Include a short note or custom message for that personal touch.
Gamify your Black Friday promotions
Gamification is a clever way to spark engagement:
Apps Like Wheelio: This app creates a “spin-the-wheel” pop-up for discounts, making it fun to sign up for your mailing list.
Challenges or Mini-Games: If you’d prefer a different style, check other gamification apps in the Shopify store. Just pick one or two approaches so the experience remains intuitive rather than overwhelming.
Create exclusive BFCM collections
Group relevant items under a single category—perhaps “Holiday Must-Haves” or “Top Winter Picks”—so shoppers can quickly browse your best deals. This method also amplifies your brand storytelling and helps visitors see your top suggestions for gift ideas.
To start making your strategy, you need clear goals to stay focused. Define precisely what you want to accomplish. Maybe you aim for 100 more sales, 60 loyalty sign-ups, or 500 additional email leads. Clarity here sets the tone for your marketing strategy and helps you stay organised. Use Shopify Reports to revisit last year’s BFCM results—especially the Sales by Product report. Which products or offers flew off the shelves? Identifying strong performers from last year can guide your approach this time around.
Create a bundle of your products
Offering bundles can be a double-win: more perceived value for customers plus a higher average order value for you. Mystery bundles (where you include surprise items) can help you shift old or slow-moving stock without it feeling like a total clearance. Consider multiple bundle tiers at different price points—basic, deluxe, or ultimate. That way, you can appeal to a wider range of shoppers, from budget-conscious folks to big spenders.
Simplify long-distance gifting
Data indicates that 15% of BFCM 2023 orders were cross-border, implying a big demand for sending gifts far away. You can tap into this by:
Offering gift wrapping: Let people pick from stylish packaging options.
Targeted delivery dates: Give customers the option to choose a specific arrival date.
Personalised cards: Include a short note or custom message for that personal touch.
Gamify your Black Friday promotions
Gamification is a clever way to spark engagement:
Apps Like Wheelio: This app creates a “spin-the-wheel” pop-up for discounts, making it fun to sign up for your mailing list.
Challenges or Mini-Games: If you’d prefer a different style, check other gamification apps in the Shopify store. Just pick one or two approaches so the experience remains intuitive rather than overwhelming.
Create exclusive BFCM collections
Group relevant items under a single category—perhaps “Holiday Must-Haves” or “Top Winter Picks”—so shoppers can quickly browse your best deals. This method also amplifies your brand storytelling and helps visitors see your top suggestions for gift ideas.
Black week sales with bundles
To have a website or an online store, it is a necessity to take care of speed and mobile responsiveness. For instance, if your store can support 2000 visits, what will you do if it reaches 10,000 on Black Friday? Nearly 74% of visitors abandon a site if it takes more than 5 seconds to load on their mobile phone. In the meantime, a 1-second delay in page loading can result in a 7% conversion drop. Make an effort to get your store to load fast by optimising images, selecting a quick theme, disabling unused apps, and installing Shopify's in-built speed analyser to detect and repair errors.
Test your site for mobile-friendliness: In Black Friday and Cyber Monday 2023, mobile accounted for 72% of purchases, with only 28% from desktop. This really demonstrates how critical it is that small business owners have a mobile-first strategy. You can determine whether your website is ready for mobile commerce by evaluating the mobile user experience of your online store, the convenience of buying on your site, and whether your site is responsive.
Test and ready your store for high traffic: If your site is not fast, you'll lose visitors. For BFCM peak traffic, you'll have to optimise the performance of your site so that it does not crash or load slowly. The optimum test is to use analytics tools like PageSpeed Insights and Pingdom. According to studies, a 0.1-second boost in website speed can lead to 10% more conversions. You may optimize your product pages for conversions by including descriptions, payment options, and easy-to-understand CTAs.
To have a website or an online store, it is a necessity to take care of speed and mobile responsiveness. For instance, if your store can support 2000 visits, what will you do if it reaches 10,000 on Black Friday? Nearly 74% of visitors abandon a site if it takes more than 5 seconds to load on their mobile phone. In the meantime, a 1-second delay in page loading can result in a 7% conversion drop. Make an effort to get your store to load fast by optimising images, selecting a quick theme, disabling unused apps, and installing Shopify's in-built speed analyser to detect and repair errors.
Test your site for mobile-friendliness: In Black Friday and Cyber Monday 2023, mobile accounted for 72% of purchases, with only 28% from desktop. This really demonstrates how critical it is that small business owners have a mobile-first strategy. You can determine whether your website is ready for mobile commerce by evaluating the mobile user experience of your online store, the convenience of buying on your site, and whether your site is responsive.
Test and ready your store for high traffic: If your site is not fast, you'll lose visitors. For BFCM peak traffic, you'll have to optimise the performance of your site so that it does not crash or load slowly. The optimum test is to use analytics tools like PageSpeed Insights and Pingdom. According to studies, a 0.1-second boost in website speed can lead to 10% more conversions. You may optimize your product pages for conversions by including descriptions, payment options, and easy-to-understand CTAs.
Create irresistible discounts and promotions
Your BFCM strategy must include irresistible discounts and promotions. You can personalise discount sizes and types for different groups of visitors. For example, you can offer a 30% discount to first-time visitors or a $30 discount in a bundle with free shipping to appeal more to repeat customers.
1. Entice customers with free shipping: Shoppers often anticipate free shipping, particularly if they hit a certain cart value. Over BFCM, consider lowering or eliminating shipping costs entirely to sweeten the deal—and encourage bigger orders.
2. Gift cards with each purchase: Adding a gift card for use on a future purchase can nudge customers to return. If they gift that card to a friend, you might just gain another loyal buyer. 61% of customers spend more than the value of gift cards when redeeming, an average of $31.75 extra.
3. Daily special deals: If you worry about sustaining high traffic and interest all week, roll out a new product discount each day to keep the excitement going. You can benefit from Daily Deals available in the Shopify App Store to execute these time-sensitive promos. You can also add countdown bars to create urgency, so you can set up a single page on your website where all your available deals can live.
4. Gift with purchase: Brands that don’t love heavy discounts can offer a small present instead. If you’re a premium brand, try bundling an exclusive mini product or limited-edition item when customers spend over a set amount.
Your BFCM strategy must include irresistible discounts and promotions. You can personalise discount sizes and types for different groups of visitors. For example, you can offer a 30% discount to first-time visitors or a $30 discount in a bundle with free shipping to appeal more to repeat customers.
1. Entice customers with free shipping: Shoppers often anticipate free shipping, particularly if they hit a certain cart value. Over BFCM, consider lowering or eliminating shipping costs entirely to sweeten the deal—and encourage bigger orders.
2. Gift cards with each purchase: Adding a gift card for use on a future purchase can nudge customers to return. If they gift that card to a friend, you might just gain another loyal buyer. 61% of customers spend more than the value of gift cards when redeeming, an average of $31.75 extra.
3. Daily special deals: If you worry about sustaining high traffic and interest all week, roll out a new product discount each day to keep the excitement going. You can benefit from Daily Deals available in the Shopify App Store to execute these time-sensitive promos. You can also add countdown bars to create urgency, so you can set up a single page on your website where all your available deals can live.
4. Gift with purchase: Brands that don’t love heavy discounts can offer a small present instead. If you’re a premium brand, try bundling an exclusive mini product or limited-edition item when customers spend over a set amount.
Benefit from email marketing and SMS campaigns
Email remains one of the most effective channels for BFCM deals—some studies show it outperforms even social media. Start collecting addresses early with sign-up pop-ups and embed shareable QR codes leading to a registration form.
Segment your mailing list: Group your audience into various categories—like loyal customers vs. brand-new leads. Tailor your messages to each segment’s preferences. A little personalisation can prompt a big uplift in open and click-through rates.
Fire up SMS: The SMS marketing method has a 98% open rate, and BFCM 2022 sales rose 64.5% year over year. Though automated sends declined 34%, SMS campaign orders rose around 1600%. You might let your VIP customers know about an upcoming “early access” sale or use automated texts to confirm shipping and delivery updates. Link your product catalogue to the SMS platform for easy conversions.
Email remains one of the most effective channels for BFCM deals—some studies show it outperforms even social media. Start collecting addresses early with sign-up pop-ups and embed shareable QR codes leading to a registration form.
Segment your mailing list: Group your audience into various categories—like loyal customers vs. brand-new leads. Tailor your messages to each segment’s preferences. A little personalisation can prompt a big uplift in open and click-through rates.
Fire up SMS: The SMS marketing method has a 98% open rate, and BFCM 2022 sales rose 64.5% year over year. Though automated sends declined 34%, SMS campaign orders rose around 1600%. You might let your VIP customers know about an upcoming “early access” sale or use automated texts to confirm shipping and delivery updates. Link your product catalogue to the SMS platform for easy conversions.
Improve product pages and checkout process
The BFCM season is fast approaching, and if you want your Shopify store to stand out during the biggest shopping weekend of the year, now’s the time to get your pages polished and your checkout process seamless. Trust me, you don’t want to be scrambling in November. Start customising your store months ahead to ensure a smooth transition, with plenty of time to test and fix any bugs. Here’s a breakdown of what you can do to really make your store shine.
Product pages
Your product pages are your chance to show off what you’ve got. Make sure they’re ready to dazzle customers by updating photos to optimised, high-quality images. You’ll also want to incorporate BFCM widgets that add a sense of urgency. Think: “Limited stock available,” “Only a few left!” or “Sale ends soon!” These phrases create urgency and give potential buyers the push they need to take action. And, don’t forget your shipping information, update it to be as accurate as possible, including a heads-up about any possible delays. With all the shipping chaos during the holiday season, it’s better to over-communicate than leave customers guessing.
Landing page
Landing pages are like your BFCM storefront. You can create multiple pages for different categories, best-selling items, or specific discounts. A strong, catchy headline is key—grab attention right away. Follow that up with appealing graphics, concise yet compelling content, and, of course, a clear call to action (CTA). To drive urgency, include countdown timers showing when the sale ends. Add testimonials or reviews for social proof and to make your offers even more enticing. And remember: the goal is to show visitors exactly what’s hot, why it’s a great deal, and why they shouldn’t wait. The whole point of these pages is to guide them to buy quickly.
Site search
Most shoppers head straight to the search bar, and you don’t want to make them dig around your store for hours. Optimising your site search could be a game-changer. Around 69% of users begin their eCommerce journey by using the search function, so making it easier for them to find what they’re looking for will pay off big time. Make sure your filters are working like a charm, and if you can, incorporate auto-suggestions for top products or categories. Shopify’s storefront filtering system is your friend here. The easier you make it for customers to navigate, the smoother their shopping experience will be.
Checkout page
The checkout page needs to be as smooth as butter, especially during BFCM when traffic is at its peak. No one wants to spend ages filling out their payment details, so streamline the process as much as possible. Shop Pay is a fantastic option here which allows your customers to save payment info and skip the hassle on their next purchase. Less time spent entering details means fewer abandoned carts. Keep your payment forms short—nobody has time for a marathon checkout. And while it’s important to gather customer data, don’t force them to create an account. Allow for guest checkouts or sign-ins via Google.
If you really want to up the game, consider adding Google Pay, Apple Pay, or Buy Now, Pay Later (BNPL) options to give customers even more flexibility. BFCM shoppers are all about convenience and choice.
Offer a special Black Friday coupon at checkout
Why not sweeten the deal with a little extra something at checkout? Offer a special Black Friday coupon to customers right before they complete their purchase to encourage them to seal the deal. It’s one of the easiest ways to increase the perceived value of your deals and make customers feel like they are getting even more of a bargain.
The BFCM season is fast approaching, and if you want your Shopify store to stand out during the biggest shopping weekend of the year, now’s the time to get your pages polished and your checkout process seamless. Trust me, you don’t want to be scrambling in November. Start customising your store months ahead to ensure a smooth transition, with plenty of time to test and fix any bugs. Here’s a breakdown of what you can do to really make your store shine.
Product pages
Your product pages are your chance to show off what you’ve got. Make sure they’re ready to dazzle customers by updating photos to optimised, high-quality images. You’ll also want to incorporate BFCM widgets that add a sense of urgency. Think: “Limited stock available,” “Only a few left!” or “Sale ends soon!” These phrases create urgency and give potential buyers the push they need to take action. And, don’t forget your shipping information, update it to be as accurate as possible, including a heads-up about any possible delays. With all the shipping chaos during the holiday season, it’s better to over-communicate than leave customers guessing.
Landing page
Landing pages are like your BFCM storefront. You can create multiple pages for different categories, best-selling items, or specific discounts. A strong, catchy headline is key—grab attention right away. Follow that up with appealing graphics, concise yet compelling content, and, of course, a clear call to action (CTA). To drive urgency, include countdown timers showing when the sale ends. Add testimonials or reviews for social proof and to make your offers even more enticing. And remember: the goal is to show visitors exactly what’s hot, why it’s a great deal, and why they shouldn’t wait. The whole point of these pages is to guide them to buy quickly.
Site search
Most shoppers head straight to the search bar, and you don’t want to make them dig around your store for hours. Optimising your site search could be a game-changer. Around 69% of users begin their eCommerce journey by using the search function, so making it easier for them to find what they’re looking for will pay off big time. Make sure your filters are working like a charm, and if you can, incorporate auto-suggestions for top products or categories. Shopify’s storefront filtering system is your friend here. The easier you make it for customers to navigate, the smoother their shopping experience will be.
Checkout page
The checkout page needs to be as smooth as butter, especially during BFCM when traffic is at its peak. No one wants to spend ages filling out their payment details, so streamline the process as much as possible. Shop Pay is a fantastic option here which allows your customers to save payment info and skip the hassle on their next purchase. Less time spent entering details means fewer abandoned carts. Keep your payment forms short—nobody has time for a marathon checkout. And while it’s important to gather customer data, don’t force them to create an account. Allow for guest checkouts or sign-ins via Google.
If you really want to up the game, consider adding Google Pay, Apple Pay, or Buy Now, Pay Later (BNPL) options to give customers even more flexibility. BFCM shoppers are all about convenience and choice.
Offer a special Black Friday coupon at checkout
Why not sweeten the deal with a little extra something at checkout? Offer a special Black Friday coupon to customers right before they complete their purchase to encourage them to seal the deal. It’s one of the easiest ways to increase the perceived value of your deals and make customers feel like they are getting even more of a bargain.
Use social media and paid ads
45% of consumers discover products on social media, so harness those channels to broadcast your BFCM offers:
Instagram and Facebook: Add a direct shopping feature if possible, post regular updates with countdowns, and deploy relevant hashtags.
Influencer Partnerships: Stats suggest 37% of consumers trust influencers more than brands themselves. Collaborations can expand your audience reach—and if you use micro-influencers whose followers align with your ideal customer, even better.
Paid Ads: If you plan to run social ads, start them a bit earlier than late November to lock in potential leads when prices might still be lower.
45% of consumers discover products on social media, so harness those channels to broadcast your BFCM offers:
Instagram and Facebook: Add a direct shopping feature if possible, post regular updates with countdowns, and deploy relevant hashtags.
Influencer Partnerships: Stats suggest 37% of consumers trust influencers more than brands themselves. Collaborations can expand your audience reach—and if you use micro-influencers whose followers align with your ideal customer, even better.
Paid Ads: If you plan to run social ads, start them a bit earlier than late November to lock in potential leads when prices might still be lower.
Make sure to optimise order and fulfilment workflows
BFCM week can be a logistical nightmare if you are not prepared. Orders will be flooding in, your warehouse might feel like a warzone, and your team will be hustling non-stop. But don’t worry, you’ve got this. The key to handling the chaos is optimising your order and fulfilment workflows before the rush begins.
Organise orders by customer priority
Why not give a little extra love to your loyal customers? If you have customers who’ve supported you for years or have placed big orders in the past, they deserve to be at the top of the list. Customer priority means you’re fulfilling orders for your VIPs first, making sure they get their products quickly. You can tag loyal customers using Shopify’s order tags, which help you easily identify your most important buyers. If you’re really keen, you could even set up a special BFCM reward for those repeat customers—like a small freebie or an extra discount at checkout. They’ll appreciate the thought, and it could help boost repeat business.
Group orders by shipping requirements
For customers who’ve paid for expedited shipping, prioritise their orders so they get shipped out first. Let’s face it: when someone pays for faster shipping, they want their order yesterday. You can organise orders by shipping priority, grouping them for specific couriers (FedEx, UPS, etc.) or delivery methods (local delivery vs. national shipping). That way, you’re not hunting for the fastest shipping provider when the clock is ticking. Everything is organised, and you are ready to ship fast.
Product type organisation
Now, let’s talk efficiency. Grouping orders by product type can really speed up the picking and packing process. Think about it: if you’re fulfilling a bunch of similar products (say, t-shirts or accessories), you can organise the picking process so that your team doesn’t have to keep running back and forth to different areas. And don’t forget to factor in weight and dimensions—this will help you choose the right packaging and shipping options as you go. No more running around for the perfect box—everything is ready to go, and the packing process is faster than ever.
BFCM week can be a logistical nightmare if you are not prepared. Orders will be flooding in, your warehouse might feel like a warzone, and your team will be hustling non-stop. But don’t worry, you’ve got this. The key to handling the chaos is optimising your order and fulfilment workflows before the rush begins.
Organise orders by customer priority
Why not give a little extra love to your loyal customers? If you have customers who’ve supported you for years or have placed big orders in the past, they deserve to be at the top of the list. Customer priority means you’re fulfilling orders for your VIPs first, making sure they get their products quickly. You can tag loyal customers using Shopify’s order tags, which help you easily identify your most important buyers. If you’re really keen, you could even set up a special BFCM reward for those repeat customers—like a small freebie or an extra discount at checkout. They’ll appreciate the thought, and it could help boost repeat business.
Group orders by shipping requirements
For customers who’ve paid for expedited shipping, prioritise their orders so they get shipped out first. Let’s face it: when someone pays for faster shipping, they want their order yesterday. You can organise orders by shipping priority, grouping them for specific couriers (FedEx, UPS, etc.) or delivery methods (local delivery vs. national shipping). That way, you’re not hunting for the fastest shipping provider when the clock is ticking. Everything is organised, and you are ready to ship fast.
Product type organisation
Now, let’s talk efficiency. Grouping orders by product type can really speed up the picking and packing process. Think about it: if you’re fulfilling a bunch of similar products (say, t-shirts or accessories), you can organise the picking process so that your team doesn’t have to keep running back and forth to different areas. And don’t forget to factor in weight and dimensions—this will help you choose the right packaging and shipping options as you go. No more running around for the perfect box—everything is ready to go, and the packing process is faster than ever.
Donate a portion of sales to a cause with every purchase
Not all brands need to dip into the insanity of classic BFCM promotions, and that's perfectly okay. In fact, some brands choose to turn the script around and give back to charity a percentage of their sales instead. Not only does this tactic sidestep the consumer mania, but it also reinforces your brand's narrative around corporate social responsibility (CSR). And let's face it, the holidays are about giving back, aren't they? And let's be real, not everyone is the type to fight over the best Black Friday deals. So why not present an alternative that matches your company's values and appeals to customers who wish to shop responsibly?
Offer referral bonuses
If you want to spread the word fast, consider a referral bonus for existing customers who bring in new buyers. For instance, offer them a small discount or a loyalty point boost for each successful referral. Word-of-mouth marketing can be a huge multiplier over BFCM, especially when people are comparing deals and asking friends for brand recommendations.
Not all brands need to dip into the insanity of classic BFCM promotions, and that's perfectly okay. In fact, some brands choose to turn the script around and give back to charity a percentage of their sales instead. Not only does this tactic sidestep the consumer mania, but it also reinforces your brand's narrative around corporate social responsibility (CSR). And let's face it, the holidays are about giving back, aren't they? And let's be real, not everyone is the type to fight over the best Black Friday deals. So why not present an alternative that matches your company's values and appeals to customers who wish to shop responsibly?
Offer referral bonuses
If you want to spread the word fast, consider a referral bonus for existing customers who bring in new buyers. For instance, offer them a small discount or a loyalty point boost for each successful referral. Word-of-mouth marketing can be a huge multiplier over BFCM, especially when people are comparing deals and asking friends for brand recommendations.
Monitor analytics and make continuous improvements
The BFCM frenzy is a sales goldmine, but if you don't monitor everything, you might as well be flying blind. To truly maximise the spike, you should keep an eye on your campaign performance and find out what's working, and tweak what needs improvement. You might not want to wait for the dust to settle to know what went wrong.
Review performance after BFCM
Once the confetti has settled after BFCM, it’s time to review. But don’t just glance at your sales figures and call it a day. Rather, take a deeper dive into the data. Set up user-tracking tools like heatmaps and activity logs (there are plenty of great apps available in the Shopify App Store for this). Heatmaps will reveal to you where your users are clicking, how far they are scrolling, and what is catching their eye on your product pages. Now you have the opportunity to check whether your customers are overlooking your best offers or are being distracted in the middle of checking out. You can also employ this data in order to learn which geographical locations are creating the most sales. This comes particularly handy while deciding on your subsequent campaigns.
Pay attention to your conversion rate
Getting people to your site during BFCM is win number one, turning those people into paying customers is where the magic lies. If you are seeing thousands of visitors and not a ton of sales, you have an issue. So how do you remedy that? Pay close attention to your conversion rate. That's the percentage of visitors who actually make a purchase, and it's vital for determining success.
Consider your average conversion rate and reference that as your baseline. If you are not performing as well as you should be, you'll need to dig deeper into the analytics and determine where the bottlenecks are. You can further segment the data by including variables such as geographic location, gross merchandise value (GMV), and your focused industry verticals.
The BFCM frenzy is a sales goldmine, but if you don't monitor everything, you might as well be flying blind. To truly maximise the spike, you should keep an eye on your campaign performance and find out what's working, and tweak what needs improvement. You might not want to wait for the dust to settle to know what went wrong.
Review performance after BFCM
Once the confetti has settled after BFCM, it’s time to review. But don’t just glance at your sales figures and call it a day. Rather, take a deeper dive into the data. Set up user-tracking tools like heatmaps and activity logs (there are plenty of great apps available in the Shopify App Store for this). Heatmaps will reveal to you where your users are clicking, how far they are scrolling, and what is catching their eye on your product pages. Now you have the opportunity to check whether your customers are overlooking your best offers or are being distracted in the middle of checking out. You can also employ this data in order to learn which geographical locations are creating the most sales. This comes particularly handy while deciding on your subsequent campaigns.
Pay attention to your conversion rate
Getting people to your site during BFCM is win number one, turning those people into paying customers is where the magic lies. If you are seeing thousands of visitors and not a ton of sales, you have an issue. So how do you remedy that? Pay close attention to your conversion rate. That's the percentage of visitors who actually make a purchase, and it's vital for determining success.
Consider your average conversion rate and reference that as your baseline. If you are not performing as well as you should be, you'll need to dig deeper into the analytics and determine where the bottlenecks are. You can further segment the data by including variables such as geographic location, gross merchandise value (GMV), and your focused industry verticals.
Frequently Asked Questions
What sells the most during Black Friday?
The most popular sales items during Black Friday include electronics 49%, cosmetics 23% and clothing and accessories 72%.
What sells the most on Cyber Monday?
During Cyber Monday, mobile shopping continues to become more popular, with smartphone sales accounting for 59% of all sales in 2023 compared to 55% in 2022. Overall, mobile sales were higher throughout Cyber Week at 51.8% compared to 49.9% in 2022.
What is the trend in Black Friday 2024?
During BFCM 2024, brands will experiment with value-driven promotion beyond conventional discounts, including bundled offers, exclusive experiences, and loyalty programme benefits.
Final Thoughts
Boosting your Shopify sales over Black Friday and Cyber Monday isn’t just about slapping on a discount. It’s about prepping your site for speed, building can’t-miss offers, creating an effortless customer journey, and backing it all up with smart marketing. From day-long flash deals to meaningful brand partnerships, your options are broad—so pick the ones that match your brand story and audience. With careful planning, a bit of creativity, and a customer-first mindset, you can transform a typical sales weekend into your business’s big break.
Frequently Asked Questions
What sells the most during Black Friday?
The most popular sales items during Black Friday include electronics 49%, cosmetics 23% and clothing and accessories 72%.
What sells the most on Cyber Monday?
During Cyber Monday, mobile shopping continues to become more popular, with smartphone sales accounting for 59% of all sales in 2023 compared to 55% in 2022. Overall, mobile sales were higher throughout Cyber Week at 51.8% compared to 49.9% in 2022.
What is the trend in Black Friday 2024?
During BFCM 2024, brands will experiment with value-driven promotion beyond conventional discounts, including bundled offers, exclusive experiences, and loyalty programme benefits.
Final Thoughts
Boosting your Shopify sales over Black Friday and Cyber Monday isn’t just about slapping on a discount. It’s about prepping your site for speed, building can’t-miss offers, creating an effortless customer journey, and backing it all up with smart marketing. From day-long flash deals to meaningful brand partnerships, your options are broad—so pick the ones that match your brand story and audience. With careful planning, a bit of creativity, and a customer-first mindset, you can transform a typical sales weekend into your business’s big break.
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Work with us
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- FOR® Brand. FOR® Future.
We’re remote-first — with strategic global hubs
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Click to copy
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Copyright © 2024 FOR®
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