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E-commerce Plugins
Shopify Plugins
Shopify Marketing Tools
Conversion Optimisation
Shopify Customisation
ARTICLE #73
Boost your Shopify store with the best plugins
E-commerce Plugins
Shopify Plugins
Shopify Marketing Tools
Conversion Optimisation
Shopify Customisation
E-commerce Plugins
Shopify Plugins
Shopify Marketing Tools
Conversion Optimisation
Shopify Customisation
Written by:
5 min read
Updated on: August 5, 2024
Toni Hukkanen
Head of Design
Creative Direction, Brand Direction
Toni Hukkanen
Head of Design
Creative Direction, Brand Direction
Running an online store without decent Shopify plugins can feel like trying to drive a car without tyres—no one’s going anywhere fast. After all, these handy tools can enhance your store’s functionality, user experience, and overall performance. Consider them as virtual sidekicks that help you increase sales, improve customer support, and even manage inventory without wrestling with complicated code.
Whether you want to fine-tune your marketing or keep a closer eye on stock levels, Shopify plugins let you bolt on new features that suit your business goals. They also automate routine processes, personalise each customer’s shopping experience, and ensure your site is optimised for search engines. With the right mix of plugins, a basic e-commerce site can grow from a simple shop into a surprisingly engaging destination.
Running an online store without decent Shopify plugins can feel like trying to drive a car without tyres—no one’s going anywhere fast. After all, these handy tools can enhance your store’s functionality, user experience, and overall performance. Consider them as virtual sidekicks that help you increase sales, improve customer support, and even manage inventory without wrestling with complicated code.
Whether you want to fine-tune your marketing or keep a closer eye on stock levels, Shopify plugins let you bolt on new features that suit your business goals. They also automate routine processes, personalise each customer’s shopping experience, and ensure your site is optimised for search engines. With the right mix of plugins, a basic e-commerce site can grow from a simple shop into a surprisingly engaging destination.
Top Shopify plugins for sales and conversion optimisation
Top Shopify plugins for sales and conversion optimisation
Boosting sales and conversion rates is the holy grail for many online businesses. A healthy e-commerce conversion rate hovers between 2% and 5%. If your conversion rate languishes below 2%, you’re stuck among the bottom 20%. Above 5%? That’s commendably strong.
Privy
Privy offers an array of tools to help collect leads and turn browsers into buyers. Its pop-ups and flyouts capture email addresses, while exit-intent triggers reduce cart abandonment by targeting visitors who are about to leave. Campaigns can also be adjusted according to visitor behaviour. Perhaps the most impressive stat is that Privy has helped businesses capture over $100 million in leads—a clear sign of how it boosts customer lists and drives revenue.
Klaviyo
Klaviyo is top-tier email marketing automation software that can supercharge your communications. It lets you build personalised email campaigns, segment audiences for laser-focused messaging, and automate entire email sequences based on user actions. According to feedback from Klaviyo users, the platform has generated an average of $42 return on investment (ROI) for every dollar spent, which is an enviable figure for any marketing tool.
Hotjar
Hotjar is all about understanding user behaviour through heat maps and click-tracking. It reveals where customers linger, scroll, or click. The platform also allows you to watch recordings of real user sessions, giving you a front-row seat to actual browsing patterns. Additionally, Hotjar’s quick polling feature (via hotjar.com) gathers immediate customer feedback. By combining these insights, you can spot potential stumbling blocks on your site and fix them before they ruin a sale.
In short, these plugins offer powerful ways to improve your store, attract more customers, and nudge them to complete purchases. Add one or two to your Shopify setup, monitor the impact, and see if that conversion rate inches closer to (or beyond) 5%.
Boosting sales and conversion rates is the holy grail for many online businesses. A healthy e-commerce conversion rate hovers between 2% and 5%. If your conversion rate languishes below 2%, you’re stuck among the bottom 20%. Above 5%? That’s commendably strong.
Privy
Privy offers an array of tools to help collect leads and turn browsers into buyers. Its pop-ups and flyouts capture email addresses, while exit-intent triggers reduce cart abandonment by targeting visitors who are about to leave. Campaigns can also be adjusted according to visitor behaviour. Perhaps the most impressive stat is that Privy has helped businesses capture over $100 million in leads—a clear sign of how it boosts customer lists and drives revenue.
Klaviyo
Klaviyo is top-tier email marketing automation software that can supercharge your communications. It lets you build personalised email campaigns, segment audiences for laser-focused messaging, and automate entire email sequences based on user actions. According to feedback from Klaviyo users, the platform has generated an average of $42 return on investment (ROI) for every dollar spent, which is an enviable figure for any marketing tool.
Hotjar
Hotjar is all about understanding user behaviour through heat maps and click-tracking. It reveals where customers linger, scroll, or click. The platform also allows you to watch recordings of real user sessions, giving you a front-row seat to actual browsing patterns. Additionally, Hotjar’s quick polling feature (via hotjar.com) gathers immediate customer feedback. By combining these insights, you can spot potential stumbling blocks on your site and fix them before they ruin a sale.
In short, these plugins offer powerful ways to improve your store, attract more customers, and nudge them to complete purchases. Add one or two to your Shopify setup, monitor the impact, and see if that conversion rate inches closer to (or beyond) 5%.
Plugins for customer service and support
A helpful support system can make or break your online business—shoppers remember whether you responded promptly or left them hanging. Here are three plugins that could make a serious difference in how you interact with your customers.
Gorgias
Gorgias aims to centralise customer service in one platform. It’s designed with e-commerce in mind, offering a unified inbox that pulls in messages from email, social media, and live chat. Routine requests (like a parcel tracking update) can be automated, letting your team handle more complex issues directly. Gorgias also syncs easily with other e-commerce tools. If you pour effort into customer experience, this platform can potentially increase sales by 2–7% and raise profitability by 1–2%.
Tidio
Tidio brings live chat and chatbot support together under one roof, enabling real-time help for anyone browsing your store. AI chatbots stand in when your human team is off-duty, covering 24/7 queries. You can even integrate Tidio with your favourite channels, including Facebook Messenger. Some store owners report a 30% lift in conversions after adding live chat—often because buyers get immediate answers before second-guessing their purchase.
Yotpo
Yotpo focuses on user-generated content (UGC) and customer reviews. It encourages buyers to leave feedback, including text reviews or photos of their latest purchase in action. Showcasing genuine opinions gives your brand more credibility, especially if potential customers want reassurance before clicking ‘add to basket.’ According to Yotpo data, products with user-generated reviews see a 161% higher conversion rate compared to those without.
These tools shine brightest when paired with a clear customer service game plan. Make sure to review metrics and user feedback often so you can adjust your approach, maintain high satisfaction, and keep those five-star ratings rolling in.
A helpful support system can make or break your online business—shoppers remember whether you responded promptly or left them hanging. Here are three plugins that could make a serious difference in how you interact with your customers.
Gorgias
Gorgias aims to centralise customer service in one platform. It’s designed with e-commerce in mind, offering a unified inbox that pulls in messages from email, social media, and live chat. Routine requests (like a parcel tracking update) can be automated, letting your team handle more complex issues directly. Gorgias also syncs easily with other e-commerce tools. If you pour effort into customer experience, this platform can potentially increase sales by 2–7% and raise profitability by 1–2%.
Tidio
Tidio brings live chat and chatbot support together under one roof, enabling real-time help for anyone browsing your store. AI chatbots stand in when your human team is off-duty, covering 24/7 queries. You can even integrate Tidio with your favourite channels, including Facebook Messenger. Some store owners report a 30% lift in conversions after adding live chat—often because buyers get immediate answers before second-guessing their purchase.
Yotpo
Yotpo focuses on user-generated content (UGC) and customer reviews. It encourages buyers to leave feedback, including text reviews or photos of their latest purchase in action. Showcasing genuine opinions gives your brand more credibility, especially if potential customers want reassurance before clicking ‘add to basket.’ According to Yotpo data, products with user-generated reviews see a 161% higher conversion rate compared to those without.
These tools shine brightest when paired with a clear customer service game plan. Make sure to review metrics and user feedback often so you can adjust your approach, maintain high satisfaction, and keep those five-star ratings rolling in.
Plugins for store design and customisation
Online shoppers often decide in a split second whether your store feels trustworthy, interesting, or just plain dull. Here are three plugins that help you create a polished, user-friendly design—no advanced coding required.
Shogun
Shogun Page Builder features a drag-and-drop interface that lets you design custom pages quickly, even if code makes your head spin. The layouts automatically adjust for mobile users, so no one is squinting at miniature text on their phone. There’s also a built-in option for A/B testing, which can help boost conversion rates by around 30%.
Infinite options
Infinite Options lets you offer advanced product customisation. It supports text fields, dropdowns, and even file uploads, so your shoppers can personalise items to their liking. There’s also conditional logic that appears (or disappears) based on earlier selections. If you sell custom T-shirts, for instance, this feature means a shopper can upload their own design in a single step.
Hextom bulk discounts
Hextom Bulk Discounts simplifies promotions and discounts. You can apply tiered pricing based on quantity, set product-specific offers, or enable automatic discounting for a friction-free checkout experience. Stores that rely on bulk discount strategies often see a 15% jump in average order value—an appealing stat for anyone looking to up their revenue.
Keep your store fresh by experimenting with layouts and visuals. The more you fine-tune your design, the more likely you’ll give customers a reason to browse longer and, ultimately, buy more.
Online shoppers often decide in a split second whether your store feels trustworthy, interesting, or just plain dull. Here are three plugins that help you create a polished, user-friendly design—no advanced coding required.
Shogun
Shogun Page Builder features a drag-and-drop interface that lets you design custom pages quickly, even if code makes your head spin. The layouts automatically adjust for mobile users, so no one is squinting at miniature text on their phone. There’s also a built-in option for A/B testing, which can help boost conversion rates by around 30%.
Infinite options
Infinite Options lets you offer advanced product customisation. It supports text fields, dropdowns, and even file uploads, so your shoppers can personalise items to their liking. There’s also conditional logic that appears (or disappears) based on earlier selections. If you sell custom T-shirts, for instance, this feature means a shopper can upload their own design in a single step.
Hextom bulk discounts
Hextom Bulk Discounts simplifies promotions and discounts. You can apply tiered pricing based on quantity, set product-specific offers, or enable automatic discounting for a friction-free checkout experience. Stores that rely on bulk discount strategies often see a 15% jump in average order value—an appealing stat for anyone looking to up their revenue.
Keep your store fresh by experimenting with layouts and visuals. The more you fine-tune your design, the more likely you’ll give customers a reason to browse longer and, ultimately, buy more.
SEO and marketing plugins
A brilliant store design doesn’t mean much if no one sees it. Search engine optimisation (SEO) and marketing plugins can improve your store’s visibility so you actually appear in front of your ideal audience.
SEO manager
SEO Manager covers everything from automated meta tags to structured data that helps search engines understand your content. You can also generate sitemaps for easier crawling. If you’re looking to rank higher for specific keywords, this plugin is a solid place to start—especially if you don’t have an in-house SEO pro.
Facebook and Instagram integration
This plugin smoothly integrates your Shopify store with Facebook and Instagram. You can sync products automatically, create shoppable posts, and access insights about your social media audience—helpful for refining future ads. About 89% of marketers say they use Facebook for social commerce efforts, so capitalising on that channel can lead to tangible results.
By adding these marketing-focused plugins, your store can become easier to find, more appealing to new customers, and more profitable in the long run.
A brilliant store design doesn’t mean much if no one sees it. Search engine optimisation (SEO) and marketing plugins can improve your store’s visibility so you actually appear in front of your ideal audience.
SEO manager
SEO Manager covers everything from automated meta tags to structured data that helps search engines understand your content. You can also generate sitemaps for easier crawling. If you’re looking to rank higher for specific keywords, this plugin is a solid place to start—especially if you don’t have an in-house SEO pro.
Facebook and Instagram integration
This plugin smoothly integrates your Shopify store with Facebook and Instagram. You can sync products automatically, create shoppable posts, and access insights about your social media audience—helpful for refining future ads. About 89% of marketers say they use Facebook for social commerce efforts, so capitalising on that channel can lead to tangible results.
By adding these marketing-focused plugins, your store can become easier to find, more appealing to new customers, and more profitable in the long run.
Inventory and order management plugins
Managing an online store shouldn’t feel like herding cats. The following plugins help you keep stock levels accurate, orders organised, and shipping processes more efficient.
Stocky
Stocky offers detailed inventory controls, including real-time stock monitoring. The plugin automatically flags when it’s time to reorder, saving you from that awkward “out of stock” message. It also predicts future inventory needs by looking at past sales patterns, helping you plan ahead.
Order printer pro
Order printer pro plugin simplifies order paperwork. It comes with templates for invoices, packing slips, and labels, plus a bulk printing feature for times when you’ve got an entire queue of orders to process. It integrates with shipping services as well, which can make fulfilment feel less like a chore and more like a quick checklist item.
ShipStation
ShipStation ties together multiple carriers so you can compare delivery rates at a glance. Printing labels become less fiddly, and customers can track orders in real-time. If you regularly ship items to multiple countries, this plugin can spare you logistical headaches by keeping all your shipping details under one roof.
Managing an online store shouldn’t feel like herding cats. The following plugins help you keep stock levels accurate, orders organised, and shipping processes more efficient.
Stocky
Stocky offers detailed inventory controls, including real-time stock monitoring. The plugin automatically flags when it’s time to reorder, saving you from that awkward “out of stock” message. It also predicts future inventory needs by looking at past sales patterns, helping you plan ahead.
Order printer pro
Order printer pro plugin simplifies order paperwork. It comes with templates for invoices, packing slips, and labels, plus a bulk printing feature for times when you’ve got an entire queue of orders to process. It integrates with shipping services as well, which can make fulfilment feel less like a chore and more like a quick checklist item.
ShipStation
ShipStation ties together multiple carriers so you can compare delivery rates at a glance. Printing labels become less fiddly, and customers can track orders in real-time. If you regularly ship items to multiple countries, this plugin can spare you logistical headaches by keeping all your shipping details under one roof.
Analytics and reporting plugins
E-commerce success rarely hinges on guesswork. Data analytics plugins shine a spotlight on what’s working—and what’s not—so you can tweak your approach accordingly.
Lucky orange
Lucky Orange offers heat maps, click tracking, and session recordings to show exactly how people navigate your store. If visitors keep dropping off on a particular product page, you’ll see it. There’s also a form analytics feature that uncovers friction points, like a checkout field that’s confusing or too long.
Lifetimely
Lifetimely estimates the long-term value of different customer segments. It sorts your buyers based on past spending habits and then forecasts how likely they are to make future purchases. You can pinpoint which clients might leave soon, giving you a chance to win them back before they disappear. It’s like having a crystal ball for your online shop—minus the spooky music.
E-commerce success rarely hinges on guesswork. Data analytics plugins shine a spotlight on what’s working—and what’s not—so you can tweak your approach accordingly.
Lucky orange
Lucky Orange offers heat maps, click tracking, and session recordings to show exactly how people navigate your store. If visitors keep dropping off on a particular product page, you’ll see it. There’s also a form analytics feature that uncovers friction points, like a checkout field that’s confusing or too long.
Lifetimely
Lifetimely estimates the long-term value of different customer segments. It sorts your buyers based on past spending habits and then forecasts how likely they are to make future purchases. You can pinpoint which clients might leave soon, giving you a chance to win them back before they disappear. It’s like having a crystal ball for your online shop—minus the spooky music.
Frequently Asked Questions
How can I make my Shopify store look professional?
You can optimise your store to make it look professional. Here is what you need to do.
Choose a website theme that reflects your brand image.
Keep your branding consistent (logos, colours, and fonts) across all pages.
Make sure your pages load quickly—nobody likes a slow site.
Use a user-friendly builder for a slick, modern layout.
In short, do everything that must be done to enhance user experience.
How do I get my Shopify store noticed?
Optimising for search engines, marketing on social media, and running targeted ads can raise your visibility. High-quality content, working with influencers, and consistently interacting with shoppers also help you stand out in a crowded market.
How do I add the best-seller tag on Shopify?
Head to Products and select the item you’d like to label as a best seller. Scroll to the “Organisation” section and choose “Tags.” Enter your chosen best-seller tag, then save. Next, navigate to the “themes” option under “Online store,” select “customise,” and add or edit the HTML where you want the tag displayed. Save once more, and you’re all set.
Conclusion
Shopify plugins are a handy way to add fresh features, simplify daily tasks, and improve the overall experience in your online store. Whether you need better customer service, sharper marketing insights, or a more compelling page layout, there’s likely a plugin—or several—that fits the bill. The e-commerce world is constantly shifting, so testing new tools can help you stay relevant and keep shoppers coming back.
Just remember to evaluate each plugin carefully before committing to it, ensuring it aligns with your business goals. Once you find the right set of additions, you’re well on your way to a richer and more rewarding online store.
Frequently Asked Questions
How can I make my Shopify store look professional?
You can optimise your store to make it look professional. Here is what you need to do.
Choose a website theme that reflects your brand image.
Keep your branding consistent (logos, colours, and fonts) across all pages.
Make sure your pages load quickly—nobody likes a slow site.
Use a user-friendly builder for a slick, modern layout.
In short, do everything that must be done to enhance user experience.
How do I get my Shopify store noticed?
Optimising for search engines, marketing on social media, and running targeted ads can raise your visibility. High-quality content, working with influencers, and consistently interacting with shoppers also help you stand out in a crowded market.
How do I add the best-seller tag on Shopify?
Head to Products and select the item you’d like to label as a best seller. Scroll to the “Organisation” section and choose “Tags.” Enter your chosen best-seller tag, then save. Next, navigate to the “themes” option under “Online store,” select “customise,” and add or edit the HTML where you want the tag displayed. Save once more, and you’re all set.
Conclusion
Shopify plugins are a handy way to add fresh features, simplify daily tasks, and improve the overall experience in your online store. Whether you need better customer service, sharper marketing insights, or a more compelling page layout, there’s likely a plugin—or several—that fits the bill. The e-commerce world is constantly shifting, so testing new tools can help you stay relevant and keep shoppers coming back.
Just remember to evaluate each plugin carefully before committing to it, ensuring it aligns with your business goals. Once you find the right set of additions, you’re well on your way to a richer and more rewarding online store.
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Work with us
Click to copy
work@for.co
FOR® Industries
We’re remote-first — with strategic global hubs
Click to copy
Helsinki, FIN
hel@for.co
Click to copy
New York, NY
ny@for.co
Click to copy
Miami, FL
mia@for.co
Click to copy
Dubai, UAE
uae@for.co
Click to copy
Kyiv, UA
kyiv@for.co
Click to copy
Lagos, NG
lagos@for.ng
Copyright © 2024 FOR®