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ARTICLE #49
How often should you redesign your website? A detailed guide
Business Growth
Web Design Tips
Brand Consistency
Content Management
Website Redesign
Written by:
5 min read
Updated on: July 9, 2024
Toni Hukkanen
Head of Design
Creative Direction, Brand Direction
Toni Hukkanen
Head of Design
Creative Direction, Brand Direction
Toni Hukkanen
Head of Design
Creative Direction, Brand Direction
Updates are coming almost every day, and with that, customers' requirements are changing as well. These customers will visit your website for an immersive online experience; if they do not get that, they will simply leave. An optimized website is compulsory to get the best experience.
This is why every business should keep its website well-optimized according to the latest business requirements. The period can vary based on different factors, but every business must redesign its website every 2-3 years. We will discuss the reasons in this blog and how it benefits your business.
Updates are coming almost every day, and with that, customers' requirements are changing as well. These customers will visit your website for an immersive online experience; if they do not get that, they will simply leave. An optimized website is compulsory to get the best experience.
This is why every business should keep its website well-optimized according to the latest business requirements. The period can vary based on different factors, but every business must redesign its website every 2-3 years. We will discuss the reasons in this blog and how it benefits your business.
Updates are coming almost every day, and with that, customers' requirements are changing as well. These customers will visit your website for an immersive online experience; if they do not get that, they will simply leave. An optimized website is compulsory to get the best experience.
This is why every business should keep its website well-optimized according to the latest business requirements. The period can vary based on different factors, but every business must redesign its website every 2-3 years. We will discuss the reasons in this blog and how it benefits your business.
How often should you redesign your website?
How often should you redesign your website?
How often should you redesign your website?
You must redesign your website every 2-3 years, but in general, it just depends on some factors. For example, if you are introducing something new or completely changing your business strategy, then you should also think about redesigning your website. In addition to business strategy, it is also suggested that you redesign your website if your business undergoes a major change. This change can be technical or general as well.
When you notice your competitors are doing much better now than you, or if you feel your website design seems a little outdated compared to your competitors' or even the general, then you must redesign your website.
You must redesign your website every 2-3 years, but in general, it just depends on some factors. For example, if you are introducing something new or completely changing your business strategy, then you should also think about redesigning your website. In addition to business strategy, it is also suggested that you redesign your website if your business undergoes a major change. This change can be technical or general as well.
When you notice your competitors are doing much better now than you, or if you feel your website design seems a little outdated compared to your competitors' or even the general, then you must redesign your website.
You must redesign your website every 2-3 years, but in general, it just depends on some factors. For example, if you are introducing something new or completely changing your business strategy, then you should also think about redesigning your website. In addition to business strategy, it is also suggested that you redesign your website if your business undergoes a major change. This change can be technical or general as well.
When you notice your competitors are doing much better now than you, or if you feel your website design seems a little outdated compared to your competitors' or even the general, then you must redesign your website.
Signs that you need a website redesign
Your website will give you signs when it needs a redesign. Focus on these aspects to maintain your website’s effectiveness and credibility.
Slow loading
When you have a slow website, and it takes much time to respond or load, then there is a need for redesign. 40% of people leave a website that takes over three seconds to open. Slow loading speed is not only inconvenient for users but also negatively affects your SEO rankings. According to Google, page speed is one of the ranking factors. Therefore, slower websites may rank poorly on search results. A redesign can achieve this by minimising HTTP requests, compressing images, and enabling browser caching, among other methods that improve the performance of your site.
Poor or outdated design
Let’s be honest. The visual aspect is everything now. Your website may require a redesign if its layout is outdated, not well-designed, or does not match the vibes of your business or brand. If you are out of touch and unprofessional, then an outdated design can affect the appearance of your business. For clean layouts, web designers prioritise plenty of white space and intuitive navigation.
If your website does not support the latest features and integrations, then you definitely need a website redesign. This includes support for modern web technologies such as HTML5 and CSS3 and integration capabilities into popular tools and platforms utilised by your customer base.
Compromised user experience
If a consumer finds your website challenging to navigate, has difficulty completing tasks like loading a product or page section, or has complexity in completing a purchase, etc., which can also lead to low conversion rates, then your website needs a redesign.
Inconsistent branding
A successful brand identity will result in your website being an extension of the brand itself without any differences at all. However, inconsistent branding could include outdated logos that do not match current colour schemes or messaging that does not match what your brand currently sounds like. This variation can lead to confusion among viewers and weaken the impact of your brand name on them.
High bounce rate
If the visitors are immediately closing your website, it indicates that you need a website redesign. High bounce rates that are typically above 70 per cent indicate the visitors’ inability to find what they want or that they didn't like something about your website. This can be a result of irrelevant content, poor design, slow loading time, or a combination of factors. By analysing your bounce rate together with other metrics, such as time spent on the page, it is possible to track certain areas for improvement.
Difficulty in mobile navigation
When your website cannot be opened by mobile phone, you must re-design it. With more than half of all web traffic globally coming from mobile devices, optimising a website for mobile is no longer an option. If your site doesn’t display well on small screens, uses tiny touch targets or requires excessive zooming and scrolling, you might be losing out on potential customers accessing the web through their phones.
Security issues
An outdated website can cause major security issues or data breaches. Old websites have less protection against hacking and malware attacks. This can be indicated by the lack of an SSL certificate (no HTTPS), outdated content management systems or plugins, absence of regular security updates, and vulnerability to common attacks like SQL injection or cross-site scripting (XSS). A new design can include modern safety practices that can help your business grow by securely protecting your client’s personal information.
Lack of integration with other tools
When your website is incompatible with integrating relative software or tools, it needs a redesign. Your website must integrate other tools effortlessly as it improves functionality while ensuring efficiency. This can include CRM systems, email marketing platforms, social media management tools, analytics software, e-commerce platforms, payment gateways and inventory management systems.
Your website will give you signs when it needs a redesign. Focus on these aspects to maintain your website’s effectiveness and credibility.
Slow loading
When you have a slow website, and it takes much time to respond or load, then there is a need for redesign. 40% of people leave a website that takes over three seconds to open. Slow loading speed is not only inconvenient for users but also negatively affects your SEO rankings. According to Google, page speed is one of the ranking factors. Therefore, slower websites may rank poorly on search results. A redesign can achieve this by minimising HTTP requests, compressing images, and enabling browser caching, among other methods that improve the performance of your site.
Poor or outdated design
Let’s be honest. The visual aspect is everything now. Your website may require a redesign if its layout is outdated, not well-designed, or does not match the vibes of your business or brand. If you are out of touch and unprofessional, then an outdated design can affect the appearance of your business. For clean layouts, web designers prioritise plenty of white space and intuitive navigation.
If your website does not support the latest features and integrations, then you definitely need a website redesign. This includes support for modern web technologies such as HTML5 and CSS3 and integration capabilities into popular tools and platforms utilised by your customer base.
Compromised user experience
If a consumer finds your website challenging to navigate, has difficulty completing tasks like loading a product or page section, or has complexity in completing a purchase, etc., which can also lead to low conversion rates, then your website needs a redesign.
Inconsistent branding
A successful brand identity will result in your website being an extension of the brand itself without any differences at all. However, inconsistent branding could include outdated logos that do not match current colour schemes or messaging that does not match what your brand currently sounds like. This variation can lead to confusion among viewers and weaken the impact of your brand name on them.
High bounce rate
If the visitors are immediately closing your website, it indicates that you need a website redesign. High bounce rates that are typically above 70 per cent indicate the visitors’ inability to find what they want or that they didn't like something about your website. This can be a result of irrelevant content, poor design, slow loading time, or a combination of factors. By analysing your bounce rate together with other metrics, such as time spent on the page, it is possible to track certain areas for improvement.
Difficulty in mobile navigation
When your website cannot be opened by mobile phone, you must re-design it. With more than half of all web traffic globally coming from mobile devices, optimising a website for mobile is no longer an option. If your site doesn’t display well on small screens, uses tiny touch targets or requires excessive zooming and scrolling, you might be losing out on potential customers accessing the web through their phones.
Security issues
An outdated website can cause major security issues or data breaches. Old websites have less protection against hacking and malware attacks. This can be indicated by the lack of an SSL certificate (no HTTPS), outdated content management systems or plugins, absence of regular security updates, and vulnerability to common attacks like SQL injection or cross-site scripting (XSS). A new design can include modern safety practices that can help your business grow by securely protecting your client’s personal information.
Lack of integration with other tools
When your website is incompatible with integrating relative software or tools, it needs a redesign. Your website must integrate other tools effortlessly as it improves functionality while ensuring efficiency. This can include CRM systems, email marketing platforms, social media management tools, analytics software, e-commerce platforms, payment gateways and inventory management systems.
Your website will give you signs when it needs a redesign. Focus on these aspects to maintain your website’s effectiveness and credibility.
Slow loading
When you have a slow website, and it takes much time to respond or load, then there is a need for redesign. 40% of people leave a website that takes over three seconds to open. Slow loading speed is not only inconvenient for users but also negatively affects your SEO rankings. According to Google, page speed is one of the ranking factors. Therefore, slower websites may rank poorly on search results. A redesign can achieve this by minimising HTTP requests, compressing images, and enabling browser caching, among other methods that improve the performance of your site.
Poor or outdated design
Let’s be honest. The visual aspect is everything now. Your website may require a redesign if its layout is outdated, not well-designed, or does not match the vibes of your business or brand. If you are out of touch and unprofessional, then an outdated design can affect the appearance of your business. For clean layouts, web designers prioritise plenty of white space and intuitive navigation.
If your website does not support the latest features and integrations, then you definitely need a website redesign. This includes support for modern web technologies such as HTML5 and CSS3 and integration capabilities into popular tools and platforms utilised by your customer base.
Compromised user experience
If a consumer finds your website challenging to navigate, has difficulty completing tasks like loading a product or page section, or has complexity in completing a purchase, etc., which can also lead to low conversion rates, then your website needs a redesign.
Inconsistent branding
A successful brand identity will result in your website being an extension of the brand itself without any differences at all. However, inconsistent branding could include outdated logos that do not match current colour schemes or messaging that does not match what your brand currently sounds like. This variation can lead to confusion among viewers and weaken the impact of your brand name on them.
High bounce rate
If the visitors are immediately closing your website, it indicates that you need a website redesign. High bounce rates that are typically above 70 per cent indicate the visitors’ inability to find what they want or that they didn't like something about your website. This can be a result of irrelevant content, poor design, slow loading time, or a combination of factors. By analysing your bounce rate together with other metrics, such as time spent on the page, it is possible to track certain areas for improvement.
Difficulty in mobile navigation
When your website cannot be opened by mobile phone, you must re-design it. With more than half of all web traffic globally coming from mobile devices, optimising a website for mobile is no longer an option. If your site doesn’t display well on small screens, uses tiny touch targets or requires excessive zooming and scrolling, you might be losing out on potential customers accessing the web through their phones.
Security issues
An outdated website can cause major security issues or data breaches. Old websites have less protection against hacking and malware attacks. This can be indicated by the lack of an SSL certificate (no HTTPS), outdated content management systems or plugins, absence of regular security updates, and vulnerability to common attacks like SQL injection or cross-site scripting (XSS). A new design can include modern safety practices that can help your business grow by securely protecting your client’s personal information.
Lack of integration with other tools
When your website is incompatible with integrating relative software or tools, it needs a redesign. Your website must integrate other tools effortlessly as it improves functionality while ensuring efficiency. This can include CRM systems, email marketing platforms, social media management tools, analytics software, e-commerce platforms, payment gateways and inventory management systems.
Things to consider when redesigning your website
If you want to introduce something new and make it useful but do not know where to start, there is a simple method. Always look for problems and start by resolving them. This is the starting point and becomes the ending as well. So, you must take care of the following things when you get a website redesign.
Identify your goals and target audience
Before redesigning your website, you must define your goals and adjust the strategies accordingly. Focus on the areas that need your attention like if your website layout is up-to-date or your website is mobile-friendly.
Also, when redesigning your website, you must consider your target audience. You should first create a social media marketing strategy to study your audience’s demographics, behaviours, and interests. This is very important to get the best engagement and conversions on your website.
Website design and navigation
When thinking about improving user experience, there are a few things that need your attention. These are website layout, website loading speed, and easy navigation. For the website design, you should see if the colour palette complements your business theme and appeases visitors.
The website layout should support easy navigation, and proper optimization is necessary so the visitors get a complete experience. It would be bad for your business if some sections of your website were left unattended due to poor website layout. The website layout should also be compatible with a seamless mobile experience and different screen sizes.
Do not ignore the importance of consistent branding when deciding on the website layout. Your website's branding should complement your business concept and ideas. Also, there should be consistent branding throughout the website, or else visitors will get confused.
The last thing to consider here is the website loading speed. No one likes a laggy website. Optimize your website to make it fast and responsive. Consider implementing cache or CDNs if necessary.
SEO and technical aspects
Make sure your website follows all SEO protocols. You should conduct proper keyword research and incorporate them into your website effectively. If necessary, focus on URL structure changes. In short, you must focus on both traditional and technical SEO optimizations.
Also, when redesigning your website, you should implement the latest Content Management System (CMS) and ensure its high performance. It is only reasonable that you provide your customers with the latest security updates and a quality experience, keeping in mind the functionality of your website.
Your website should have the latest integrations and supported updates, such as the use of AI features and customer support.
If you want to introduce something new and make it useful but do not know where to start, there is a simple method. Always look for problems and start by resolving them. This is the starting point and becomes the ending as well. So, you must take care of the following things when you get a website redesign.
Identify your goals and target audience
Before redesigning your website, you must define your goals and adjust the strategies accordingly. Focus on the areas that need your attention like if your website layout is up-to-date or your website is mobile-friendly.
Also, when redesigning your website, you must consider your target audience. You should first create a social media marketing strategy to study your audience’s demographics, behaviours, and interests. This is very important to get the best engagement and conversions on your website.
Website design and navigation
When thinking about improving user experience, there are a few things that need your attention. These are website layout, website loading speed, and easy navigation. For the website design, you should see if the colour palette complements your business theme and appeases visitors.
The website layout should support easy navigation, and proper optimization is necessary so the visitors get a complete experience. It would be bad for your business if some sections of your website were left unattended due to poor website layout. The website layout should also be compatible with a seamless mobile experience and different screen sizes.
Do not ignore the importance of consistent branding when deciding on the website layout. Your website's branding should complement your business concept and ideas. Also, there should be consistent branding throughout the website, or else visitors will get confused.
The last thing to consider here is the website loading speed. No one likes a laggy website. Optimize your website to make it fast and responsive. Consider implementing cache or CDNs if necessary.
SEO and technical aspects
Make sure your website follows all SEO protocols. You should conduct proper keyword research and incorporate them into your website effectively. If necessary, focus on URL structure changes. In short, you must focus on both traditional and technical SEO optimizations.
Also, when redesigning your website, you should implement the latest Content Management System (CMS) and ensure its high performance. It is only reasonable that you provide your customers with the latest security updates and a quality experience, keeping in mind the functionality of your website.
Your website should have the latest integrations and supported updates, such as the use of AI features and customer support.
If you want to introduce something new and make it useful but do not know where to start, there is a simple method. Always look for problems and start by resolving them. This is the starting point and becomes the ending as well. So, you must take care of the following things when you get a website redesign.
Identify your goals and target audience
Before redesigning your website, you must define your goals and adjust the strategies accordingly. Focus on the areas that need your attention like if your website layout is up-to-date or your website is mobile-friendly.
Also, when redesigning your website, you must consider your target audience. You should first create a social media marketing strategy to study your audience’s demographics, behaviours, and interests. This is very important to get the best engagement and conversions on your website.
Website design and navigation
When thinking about improving user experience, there are a few things that need your attention. These are website layout, website loading speed, and easy navigation. For the website design, you should see if the colour palette complements your business theme and appeases visitors.
The website layout should support easy navigation, and proper optimization is necessary so the visitors get a complete experience. It would be bad for your business if some sections of your website were left unattended due to poor website layout. The website layout should also be compatible with a seamless mobile experience and different screen sizes.
Do not ignore the importance of consistent branding when deciding on the website layout. Your website's branding should complement your business concept and ideas. Also, there should be consistent branding throughout the website, or else visitors will get confused.
The last thing to consider here is the website loading speed. No one likes a laggy website. Optimize your website to make it fast and responsive. Consider implementing cache or CDNs if necessary.
SEO and technical aspects
Make sure your website follows all SEO protocols. You should conduct proper keyword research and incorporate them into your website effectively. If necessary, focus on URL structure changes. In short, you must focus on both traditional and technical SEO optimizations.
Also, when redesigning your website, you should implement the latest Content Management System (CMS) and ensure its high performance. It is only reasonable that you provide your customers with the latest security updates and a quality experience, keeping in mind the functionality of your website.
Your website should have the latest integrations and supported updates, such as the use of AI features and customer support.
Benefits of redesigning your website
The benefits of a website redesign extend far beyond just getting a new look. When your website layout is impressive, interesting, and inclusive, visitors will spend more time, engage more, and ultimately take more action. Let’s discuss in detail how redesigning your website can help your business grow exceptionally.
Improves user experience
Every business strives to enhance the user experience, or at least the ones that want to stand out. A fresh layout and more intuitive features on a website will definitely make visitors happy and engaged.
When it comes to mobile user experience, even a 0.1% increase in mobile speed can increase the conversion rate by 10%. This explains how updating and enhancing the mobile user experience can also affect your business.
Increases conversion rate
When visitors spend more time navigating the website, they will surely take action and make a purchase. There is a high chance they will even return for more. However, 50% of customers say that a bad website design is one of the reasons why they never return.
That is why redesigning your website to meet technological advancements and enhance the user experience is crucial.
Boosts search engine rankings
Search engines favour an up-to-date website with all the necessary SEO protocols as well. The search engine will definitely push forward your website among the ones that are not competitive enough to redesign or update theirs.
Builds a loyal customer base
When customers get everything they want under one interface, what more does anyone want? It's like improving yourself to perform better and get even better results. So, redesigning a website, if done correctly, is never a dull investment.
Enhances the Brand Image
A website layout that represents its business purpose and favours technological advancements will surely appease visitors. It also represents your dedication and inclusivity for visitors and makes you stand out among your competitors.
Improves security
An outdated website design means an outdated security system. Customers trust you with their sensitive personal information, and it is only fair that they get a secure place for that.
An outdated website means an outdated security system, and it is a major turnoff. Make sure you do not become one of them.
Better Content Management Systems
Regularly redesigning and updating your website improves its functionality. An updated website makes it easy for your team to manage every update they need, thus improving efficiency.
The benefits of a website redesign extend far beyond just getting a new look. When your website layout is impressive, interesting, and inclusive, visitors will spend more time, engage more, and ultimately take more action. Let’s discuss in detail how redesigning your website can help your business grow exceptionally.
Improves user experience
Every business strives to enhance the user experience, or at least the ones that want to stand out. A fresh layout and more intuitive features on a website will definitely make visitors happy and engaged.
When it comes to mobile user experience, even a 0.1% increase in mobile speed can increase the conversion rate by 10%. This explains how updating and enhancing the mobile user experience can also affect your business.
Increases conversion rate
When visitors spend more time navigating the website, they will surely take action and make a purchase. There is a high chance they will even return for more. However, 50% of customers say that a bad website design is one of the reasons why they never return.
That is why redesigning your website to meet technological advancements and enhance the user experience is crucial.
Boosts search engine rankings
Search engines favour an up-to-date website with all the necessary SEO protocols as well. The search engine will definitely push forward your website among the ones that are not competitive enough to redesign or update theirs.
Builds a loyal customer base
When customers get everything they want under one interface, what more does anyone want? It's like improving yourself to perform better and get even better results. So, redesigning a website, if done correctly, is never a dull investment.
Enhances the Brand Image
A website layout that represents its business purpose and favours technological advancements will surely appease visitors. It also represents your dedication and inclusivity for visitors and makes you stand out among your competitors.
Improves security
An outdated website design means an outdated security system. Customers trust you with their sensitive personal information, and it is only fair that they get a secure place for that.
An outdated website means an outdated security system, and it is a major turnoff. Make sure you do not become one of them.
Better Content Management Systems
Regularly redesigning and updating your website improves its functionality. An updated website makes it easy for your team to manage every update they need, thus improving efficiency.
The benefits of a website redesign extend far beyond just getting a new look. When your website layout is impressive, interesting, and inclusive, visitors will spend more time, engage more, and ultimately take more action. Let’s discuss in detail how redesigning your website can help your business grow exceptionally.
Improves user experience
Every business strives to enhance the user experience, or at least the ones that want to stand out. A fresh layout and more intuitive features on a website will definitely make visitors happy and engaged.
When it comes to mobile user experience, even a 0.1% increase in mobile speed can increase the conversion rate by 10%. This explains how updating and enhancing the mobile user experience can also affect your business.
Increases conversion rate
When visitors spend more time navigating the website, they will surely take action and make a purchase. There is a high chance they will even return for more. However, 50% of customers say that a bad website design is one of the reasons why they never return.
That is why redesigning your website to meet technological advancements and enhance the user experience is crucial.
Boosts search engine rankings
Search engines favour an up-to-date website with all the necessary SEO protocols as well. The search engine will definitely push forward your website among the ones that are not competitive enough to redesign or update theirs.
Builds a loyal customer base
When customers get everything they want under one interface, what more does anyone want? It's like improving yourself to perform better and get even better results. So, redesigning a website, if done correctly, is never a dull investment.
Enhances the Brand Image
A website layout that represents its business purpose and favours technological advancements will surely appease visitors. It also represents your dedication and inclusivity for visitors and makes you stand out among your competitors.
Improves security
An outdated website design means an outdated security system. Customers trust you with their sensitive personal information, and it is only fair that they get a secure place for that.
An outdated website means an outdated security system, and it is a major turnoff. Make sure you do not become one of them.
Better Content Management Systems
Regularly redesigning and updating your website improves its functionality. An updated website makes it easy for your team to manage every update they need, thus improving efficiency.
Frequently Asked Questions
What is the average cost of a website redesign?
It depends on your requirements. For example, a simple redesign may cost several thousand dollars, while a complete redo of a website can cost more than $100k for a large e-commerce site. It’s best to get multiple quotations from different designers and be open about your objectives and finances.
Should I hire a professional agency for my website redesign or try to do it in-house?
That’s up to your team’s abilities and availability. If you have an in-house team of experienced web designers and developers and they can handle the work, then maybe you can do it internally. However, hiring an agency usually involves bringing professional expertise, fresh perspectives, and faster project completion. For significant redesigns or when your website is important for your business, it is necessary to hire professionals.
How can I ensure my redesigned website will be future-proof?
Although no one can predict all future trends, some things can make your website more adaptable. First, use a fast and responsive design which works well across all devices. Go for a content management system (CMS) that is updated regularly and has a strong developer community. Utilise modular designs that permit easier updates plus additions. Lastly, stay updated with the basic user needs rather than running after every changing trend. A website that is responsive to its users is always relevant.
Takeaway
User experience optimization is the main concern about the website redesign. 94% of visitors give a first impression based on the website design, and 75% of visitors admit that they judge a website’s credibility based on its design. These statements show the importance of redesigning the website.
Remember that it is not always necessary to change your website completely. Sometimes, there are only a few areas that need your attention. You can improve these particular areas to enhance your website’s functionality, improve customer satisfaction, increase conversions, and keep it fresh.
Frequently Asked Questions
What is the average cost of a website redesign?
It depends on your requirements. For example, a simple redesign may cost several thousand dollars, while a complete redo of a website can cost more than $100k for a large e-commerce site. It’s best to get multiple quotations from different designers and be open about your objectives and finances.
Should I hire a professional agency for my website redesign or try to do it in-house?
That’s up to your team’s abilities and availability. If you have an in-house team of experienced web designers and developers and they can handle the work, then maybe you can do it internally. However, hiring an agency usually involves bringing professional expertise, fresh perspectives, and faster project completion. For significant redesigns or when your website is important for your business, it is necessary to hire professionals.
How can I ensure my redesigned website will be future-proof?
Although no one can predict all future trends, some things can make your website more adaptable. First, use a fast and responsive design which works well across all devices. Go for a content management system (CMS) that is updated regularly and has a strong developer community. Utilise modular designs that permit easier updates plus additions. Lastly, stay updated with the basic user needs rather than running after every changing trend. A website that is responsive to its users is always relevant.
Takeaway
User experience optimization is the main concern about the website redesign. 94% of visitors give a first impression based on the website design, and 75% of visitors admit that they judge a website’s credibility based on its design. These statements show the importance of redesigning the website.
Remember that it is not always necessary to change your website completely. Sometimes, there are only a few areas that need your attention. You can improve these particular areas to enhance your website’s functionality, improve customer satisfaction, increase conversions, and keep it fresh.
Frequently Asked Questions
What is the average cost of a website redesign?
It depends on your requirements. For example, a simple redesign may cost several thousand dollars, while a complete redo of a website can cost more than $100k for a large e-commerce site. It’s best to get multiple quotations from different designers and be open about your objectives and finances.
Should I hire a professional agency for my website redesign or try to do it in-house?
That’s up to your team’s abilities and availability. If you have an in-house team of experienced web designers and developers and they can handle the work, then maybe you can do it internally. However, hiring an agency usually involves bringing professional expertise, fresh perspectives, and faster project completion. For significant redesigns or when your website is important for your business, it is necessary to hire professionals.
How can I ensure my redesigned website will be future-proof?
Although no one can predict all future trends, some things can make your website more adaptable. First, use a fast and responsive design which works well across all devices. Go for a content management system (CMS) that is updated regularly and has a strong developer community. Utilise modular designs that permit easier updates plus additions. Lastly, stay updated with the basic user needs rather than running after every changing trend. A website that is responsive to its users is always relevant.
Takeaway
User experience optimization is the main concern about the website redesign. 94% of visitors give a first impression based on the website design, and 75% of visitors admit that they judge a website’s credibility based on its design. These statements show the importance of redesigning the website.
Remember that it is not always necessary to change your website completely. Sometimes, there are only a few areas that need your attention. You can improve these particular areas to enhance your website’s functionality, improve customer satisfaction, increase conversions, and keep it fresh.
ARTICLE #49
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We’re remote-first — with strategic global hubs
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Tallinn, EST
ee@for.co
Click to copy
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We’re remote-first — with strategic global hubs
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Click to copy
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