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Colour Palettes
Design Trends
2024 Trends
Colour Psychology
ARTICLE #46
Trending colour palettes for website design in 2024
Website Design
Colour Palettes
Design Trends
2024 Trends
Colour Psychology
Written by:
3 min read
Updated on: July 5, 2024
Toni Hukkanen
Head of Design
Creative Direction, Brand Direction
Toni Hukkanen
Head of Design
Creative Direction, Brand Direction
Toni Hukkanen
Head of Design
Creative Direction, Brand Direction
Colours are used to communicate a brand's vision, goals, and emotions. Popular colour palettes emerge every year as favourites for websites, and 2024 is no exception. The trend is shifting towards rich and balanced tones, including soft pinks and soothing blues, which are the leading choices this year.
Whether you want to give your existing website a facelift or are planning to launch a brand new website, it is necessary to have a colour palette that leaves a lasting impression on your visitors. We have drawn insights from different industry experts and platform developers globally to enlist trending colour palettes in 2024. Read out to learn about these colour palettes and their impact on your website design.
Colours are used to communicate a brand's vision, goals, and emotions. Popular colour palettes emerge every year as favourites for websites, and 2024 is no exception. The trend is shifting towards rich and balanced tones, including soft pinks and soothing blues, which are the leading choices this year.
Whether you want to give your existing website a facelift or are planning to launch a brand new website, it is necessary to have a colour palette that leaves a lasting impression on your visitors. We have drawn insights from different industry experts and platform developers globally to enlist trending colour palettes in 2024. Read out to learn about these colour palettes and their impact on your website design.
Colours are used to communicate a brand's vision, goals, and emotions. Popular colour palettes emerge every year as favourites for websites, and 2024 is no exception. The trend is shifting towards rich and balanced tones, including soft pinks and soothing blues, which are the leading choices this year.
Whether you want to give your existing website a facelift or are planning to launch a brand new website, it is necessary to have a colour palette that leaves a lasting impression on your visitors. We have drawn insights from different industry experts and platform developers globally to enlist trending colour palettes in 2024. Read out to learn about these colour palettes and their impact on your website design.
Why colour matters in design?
Why colour matters in design?
Why colour matters in design?
Colour is one of the most essential elements of design. Each colour has a different impact on emotions and perceptions. For example, blue is linked with feelings of peace and calm, green feels natural and fresh, and orange and yellow are energizing.
Colours also have a great connection with brands. The red colour in Target's logo has become synonymous with the brand itself to create a subconscious link between colour and identity.
It won't be necessary to dig into the psychology of every colour, but it's important to consider the overall mood your colour palette conveys. For example, softer lavender is soothing, while vibrant purple can be energizing. Even within the same hue, differences in brightness and saturation can impact emotions and perceptions.
Colour is one of the most essential elements of design. Each colour has a different impact on emotions and perceptions. For example, blue is linked with feelings of peace and calm, green feels natural and fresh, and orange and yellow are energizing.
Colours also have a great connection with brands. The red colour in Target's logo has become synonymous with the brand itself to create a subconscious link between colour and identity.
It won't be necessary to dig into the psychology of every colour, but it's important to consider the overall mood your colour palette conveys. For example, softer lavender is soothing, while vibrant purple can be energizing. Even within the same hue, differences in brightness and saturation can impact emotions and perceptions.
Colour is one of the most essential elements of design. Each colour has a different impact on emotions and perceptions. For example, blue is linked with feelings of peace and calm, green feels natural and fresh, and orange and yellow are energizing.
Colours also have a great connection with brands. The red colour in Target's logo has become synonymous with the brand itself to create a subconscious link between colour and identity.
It won't be necessary to dig into the psychology of every colour, but it's important to consider the overall mood your colour palette conveys. For example, softer lavender is soothing, while vibrant purple can be energizing. Even within the same hue, differences in brightness and saturation can impact emotions and perceptions.
Trending Colour Palettes 2024
Each year, companies release a colour of the year, and this year, Peach Fuzz is Pantone’s colour of the year. We are also going to mention other colour palettes that offer inspiration for design.
Dutch Boy’s Ironside
The trending colour palettes of 2024 have also drawn inspiration from Dutch Boy Paint’s colour of the year, Ironside, and its associated themes of wellness, comfort, and nature.
Its embrace colour palette combines Ironside with calming shades like Antique White, Heritage Brown, and Whale's Tail. You can use it for backgrounds or accents along with lighter tones to increase readability and visual balance.
The retreat palette features Ironside with Sanded Grout, Antiquated Olive, and Wild Orange to make a feel for a personal oasis. For websites, this palette inspires warm and inviting designs for focal points to highlight content.
Its Inspire palette is suitable for websites that convey creativity and energy.
Sherwin-Williams’ Upward
This colour palette includes complementary shades of light blues and greens. These are excellent for backgrounds of websites focused on wellness, lifestyle, or environmental themes.
Its coastal chic palette has white and subtle grey colours to enhance the visual appeal and user experience.
Benjamin Moore Colour Palette
Benjamin Moore’s Blue Nova 825 is also on the list of colours of the year, and it shares some similarities with Peach Fuzz. It is a soft and comforting colour palette with a captivating mid-tone.
You can use Blue Nova 825 as the primary colour and an accent within a more neutral colour palette. It is also recommended to use Mount Saint Anne for buttons, elements and headlines to put more emphasis.
Peach Fuzz
Peach Fuzz has been selected as the 2024 Pantone colour of the year for its calming and welcoming attributes. It contrasts with the vibrant hues of previous years. According to Pantone's Executive Director, Peach Fuzz combines youthful energy with timeless elegance.
Pantone has also offered other colour palettes with warm, earthy tones and bold, calming shades. It is a perfectly versatile colour that can be used as both primary and neutral colours on your website.
Lavender Haze Colour Palette
This color palette features soft greens and sweet purples making it ideal for professionals in the newborn or child space like newborn photographers or pediatric sleep coaches. Its gentle hues make it perfect for websites targeting parents and caregivers seeking a nurturing and peaceful environment.
The soft greens and purples add a connection to natural elements.
Millennial Pink Colour Palette
The millennial pink colour palette combines different pink tones and lavender to create a feminine feel. It also includes a butter-soft yellow as a neutral base to add a playful accent.
Each year, companies release a colour of the year, and this year, Peach Fuzz is Pantone’s colour of the year. We are also going to mention other colour palettes that offer inspiration for design.
Dutch Boy’s Ironside
The trending colour palettes of 2024 have also drawn inspiration from Dutch Boy Paint’s colour of the year, Ironside, and its associated themes of wellness, comfort, and nature.
Its embrace colour palette combines Ironside with calming shades like Antique White, Heritage Brown, and Whale's Tail. You can use it for backgrounds or accents along with lighter tones to increase readability and visual balance.
The retreat palette features Ironside with Sanded Grout, Antiquated Olive, and Wild Orange to make a feel for a personal oasis. For websites, this palette inspires warm and inviting designs for focal points to highlight content.
Its Inspire palette is suitable for websites that convey creativity and energy.
Sherwin-Williams’ Upward
This colour palette includes complementary shades of light blues and greens. These are excellent for backgrounds of websites focused on wellness, lifestyle, or environmental themes.
Its coastal chic palette has white and subtle grey colours to enhance the visual appeal and user experience.
Benjamin Moore Colour Palette
Benjamin Moore’s Blue Nova 825 is also on the list of colours of the year, and it shares some similarities with Peach Fuzz. It is a soft and comforting colour palette with a captivating mid-tone.
You can use Blue Nova 825 as the primary colour and an accent within a more neutral colour palette. It is also recommended to use Mount Saint Anne for buttons, elements and headlines to put more emphasis.
Peach Fuzz
Peach Fuzz has been selected as the 2024 Pantone colour of the year for its calming and welcoming attributes. It contrasts with the vibrant hues of previous years. According to Pantone's Executive Director, Peach Fuzz combines youthful energy with timeless elegance.
Pantone has also offered other colour palettes with warm, earthy tones and bold, calming shades. It is a perfectly versatile colour that can be used as both primary and neutral colours on your website.
Lavender Haze Colour Palette
This color palette features soft greens and sweet purples making it ideal for professionals in the newborn or child space like newborn photographers or pediatric sleep coaches. Its gentle hues make it perfect for websites targeting parents and caregivers seeking a nurturing and peaceful environment.
The soft greens and purples add a connection to natural elements.
Millennial Pink Colour Palette
The millennial pink colour palette combines different pink tones and lavender to create a feminine feel. It also includes a butter-soft yellow as a neutral base to add a playful accent.
Each year, companies release a colour of the year, and this year, Peach Fuzz is Pantone’s colour of the year. We are also going to mention other colour palettes that offer inspiration for design.
Dutch Boy’s Ironside
The trending colour palettes of 2024 have also drawn inspiration from Dutch Boy Paint’s colour of the year, Ironside, and its associated themes of wellness, comfort, and nature.
Its embrace colour palette combines Ironside with calming shades like Antique White, Heritage Brown, and Whale's Tail. You can use it for backgrounds or accents along with lighter tones to increase readability and visual balance.
The retreat palette features Ironside with Sanded Grout, Antiquated Olive, and Wild Orange to make a feel for a personal oasis. For websites, this palette inspires warm and inviting designs for focal points to highlight content.
Its Inspire palette is suitable for websites that convey creativity and energy.
Sherwin-Williams’ Upward
This colour palette includes complementary shades of light blues and greens. These are excellent for backgrounds of websites focused on wellness, lifestyle, or environmental themes.
Its coastal chic palette has white and subtle grey colours to enhance the visual appeal and user experience.
Benjamin Moore Colour Palette
Benjamin Moore’s Blue Nova 825 is also on the list of colours of the year, and it shares some similarities with Peach Fuzz. It is a soft and comforting colour palette with a captivating mid-tone.
You can use Blue Nova 825 as the primary colour and an accent within a more neutral colour palette. It is also recommended to use Mount Saint Anne for buttons, elements and headlines to put more emphasis.
Peach Fuzz
Peach Fuzz has been selected as the 2024 Pantone colour of the year for its calming and welcoming attributes. It contrasts with the vibrant hues of previous years. According to Pantone's Executive Director, Peach Fuzz combines youthful energy with timeless elegance.
Pantone has also offered other colour palettes with warm, earthy tones and bold, calming shades. It is a perfectly versatile colour that can be used as both primary and neutral colours on your website.
Lavender Haze Colour Palette
This color palette features soft greens and sweet purples making it ideal for professionals in the newborn or child space like newborn photographers or pediatric sleep coaches. Its gentle hues make it perfect for websites targeting parents and caregivers seeking a nurturing and peaceful environment.
The soft greens and purples add a connection to natural elements.
Millennial Pink Colour Palette
The millennial pink colour palette combines different pink tones and lavender to create a feminine feel. It also includes a butter-soft yellow as a neutral base to add a playful accent.
Fairy Tale Kaleidoscope
It is a beautiful colour palette to bring a sense of wonder to any design. It features a blend of bright and subtle hues to highlight different emotions.
It has different colours like pink diamond, golden leaves, red grape, orange festival, lavender mesh and green Oasis.
Spring Forward Colour Palette
This colour palette highlights a spring-like feel with its combination of pale green, rich emerald, and golden yellow tones. The soft, trendy pale green adds a modern touch complemented by the depth of emerald green and the neutrality of creams. This is a perfect colour palette for your website.
Country Club Chic Colour Palette
The country club colour palette is perfect for highlighting the feelings of the English countryside with neutral browns. These colours are complemented by a rich green and blue.
Italian Countryside Color Palette
It is a luxurious colour palette perfect for website design in 2024. Burgundy is the main colour, complemented by blue. Its light neutrals are ideal for websites if used thoughtfully. Arrange colours to increase readability, usability, and alignment with your brand's message.
Fairy Tale Kaleidoscope
It is a beautiful colour palette to bring a sense of wonder to any design. It features a blend of bright and subtle hues to highlight different emotions.
It has different colours like pink diamond, golden leaves, red grape, orange festival, lavender mesh and green Oasis.
Spring Forward Colour Palette
This colour palette highlights a spring-like feel with its combination of pale green, rich emerald, and golden yellow tones. The soft, trendy pale green adds a modern touch complemented by the depth of emerald green and the neutrality of creams. This is a perfect colour palette for your website.
Country Club Chic Colour Palette
The country club colour palette is perfect for highlighting the feelings of the English countryside with neutral browns. These colours are complemented by a rich green and blue.
Italian Countryside Color Palette
It is a luxurious colour palette perfect for website design in 2024. Burgundy is the main colour, complemented by blue. Its light neutrals are ideal for websites if used thoughtfully. Arrange colours to increase readability, usability, and alignment with your brand's message.
Fairy Tale Kaleidoscope
It is a beautiful colour palette to bring a sense of wonder to any design. It features a blend of bright and subtle hues to highlight different emotions.
It has different colours like pink diamond, golden leaves, red grape, orange festival, lavender mesh and green Oasis.
Spring Forward Colour Palette
This colour palette highlights a spring-like feel with its combination of pale green, rich emerald, and golden yellow tones. The soft, trendy pale green adds a modern touch complemented by the depth of emerald green and the neutrality of creams. This is a perfect colour palette for your website.
Country Club Chic Colour Palette
The country club colour palette is perfect for highlighting the feelings of the English countryside with neutral browns. These colours are complemented by a rich green and blue.
Italian Countryside Color Palette
It is a luxurious colour palette perfect for website design in 2024. Burgundy is the main colour, complemented by blue. Its light neutrals are ideal for websites if used thoughtfully. Arrange colours to increase readability, usability, and alignment with your brand's message.
Final Thoughts
Colour is a powerful tool in design that can either captivate an audience or disengage them entirely. Therefore, it is important to choose the right colour palette for website design. The colour you choose depends on your brand identity to reflect your brand personality. You can consider the three-colour rule for website design, which states that the best colour combination for websites includes one main colour, one complementary colour, and one accent colour. So, choose a cohesive colour palette that consists of around three to five colours.
Colour is a powerful tool in design that can either captivate an audience or disengage them entirely. Therefore, it is important to choose the right colour palette for website design. The colour you choose depends on your brand identity to reflect your brand personality. You can consider the three-colour rule for website design, which states that the best colour combination for websites includes one main colour, one complementary colour, and one accent colour. So, choose a cohesive colour palette that consists of around three to five colours.
Colour is a powerful tool in design that can either captivate an audience or disengage them entirely. Therefore, it is important to choose the right colour palette for website design. The colour you choose depends on your brand identity to reflect your brand personality. You can consider the three-colour rule for website design, which states that the best colour combination for websites includes one main colour, one complementary colour, and one accent colour. So, choose a cohesive colour palette that consists of around three to five colours.
ARTICLE #46
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