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Pantone Color
Color of the Year
Peach Fuzz
Design Trends
Color in the Marketing
ARTICLE #17
Introducing Pantone colour of the year 2024: Peach Fuzz
![Introducing Pantone Colour of the Year 2024: Peach Fuzz](https://framerusercontent.com/images/SHuI0iQUFrMw5n1EvTTKNzSTyk.webp)
![Introducing Pantone Colour of the Year 2024: Peach Fuzz](https://framerusercontent.com/images/SHuI0iQUFrMw5n1EvTTKNzSTyk.webp)
![Introducing Pantone Colour of the Year 2024: Peach Fuzz](https://framerusercontent.com/images/SHuI0iQUFrMw5n1EvTTKNzSTyk.webp)
Pantone Color
Color of the Year
Peach Fuzz
Design Trends
Color in the Marketing
Written by:
3 Minute read
Updated on: March 20, 2024
Toni Hukkanen
Head of Design
![Toni Hukkanen - Head of design, with proper track of high end projects in design agency](https://framerusercontent.com/images/60jBbHrBEJ55dqKUVmZcEOi6QhA.jpeg)
Creative Direction, Brand Direction
Toni Hukkanen
Head of Design
![Toni Hukkanen - Head of design, with proper track of high end projects in design agency](https://framerusercontent.com/images/60jBbHrBEJ55dqKUVmZcEOi6QhA.jpeg)
Creative Direction, Brand Direction
Toni Hukkanen
Head of Design
![Toni Hukkanen - Head of design, with proper track of high end projects in design agency](https://framerusercontent.com/images/60jBbHrBEJ55dqKUVmZcEOi6QhA.jpeg)
Creative Direction, Brand Direction
Every year, the entire world of designers and artists waits with bated breath for the Colour of the Year announcement from Pantone. As, the colour officially launches the trends for the upcoming year, affecting everything in runways, interior decor, or graphic designs.
Pantone has recently announced the Color of the Year for 2024, and it’s the magical colour of Peach Fuzz. The warm and tender colour stirs memories of the past, calm and hopefulness.
The colour is the perfect mix of all shades of peaches with a gentle nod to orange and pink. It is a heartwarming colour of sunset. This colour is excellent for inspiring creativity and invention in the upcoming year because it can be both calming and energizing. So, what does Peach Fuzz mean for design trends in 2024? Let's take a closer look.
Every year, the entire world of designers and artists waits with bated breath for the Colour of the Year announcement from Pantone. As, the colour officially launches the trends for the upcoming year, affecting everything in runways, interior decor, or graphic designs.
Pantone has recently announced the Color of the Year for 2024, and it’s the magical colour of Peach Fuzz. The warm and tender colour stirs memories of the past, calm and hopefulness.
The colour is the perfect mix of all shades of peaches with a gentle nod to orange and pink. It is a heartwarming colour of sunset. This colour is excellent for inspiring creativity and invention in the upcoming year because it can be both calming and energizing. So, what does Peach Fuzz mean for design trends in 2024? Let's take a closer look.
Every year, the entire world of designers and artists waits with bated breath for the Colour of the Year announcement from Pantone. As, the colour officially launches the trends for the upcoming year, affecting everything in runways, interior decor, or graphic designs.
Pantone has recently announced the Color of the Year for 2024, and it’s the magical colour of Peach Fuzz. The warm and tender colour stirs memories of the past, calm and hopefulness.
The colour is the perfect mix of all shades of peaches with a gentle nod to orange and pink. It is a heartwarming colour of sunset. This colour is excellent for inspiring creativity and invention in the upcoming year because it can be both calming and energizing. So, what does Peach Fuzz mean for design trends in 2024? Let's take a closer look.
![Pantone Colour of the year 2024](https://framerusercontent.com/images/KUfDClSlXxSLRjVs6nz6AWTk.webp)
![Pantone Colour of the year 2024](https://framerusercontent.com/images/KUfDClSlXxSLRjVs6nz6AWTk.webp)
![Pantone Colour of the year 2024](https://framerusercontent.com/images/KUfDClSlXxSLRjVs6nz6AWTk.webp)
4 ways to apply Pantone colour of the year in your brand
4 ways to apply Pantone colour of the year in your brand
4 ways to apply Pantone colour of the year in your brand
The Pantone colour of the year is meant to inspire consumer products and creative projects. However, you don't need to rebrand or change your logo and colours to stay current. Instead, find creative ways to incorporate the colour into your ads, social media posts, or new product lines to boost brand exposure. Here are four ways you can apply Pantone to your brand.
Launch a new collection
To draw more attention to your collection and increase sales, you can use Pantone's colour of the year to introduce a new range of products that emphasize the message the colour represents.
The brand hopes to attract more customers who want to show off their emotions and make a statement because the colour represents inner power and energy.
Show the social responsibility
Emphasize your community service can improve your business and brand reputation, boost sales, and foster a sense of loyalty among your clientele. And working with Pantone to design items with their colour palette is the ideal method to spread the word about the cause you're supporting.
Link your brand to the Pantone colour
Even if you are unable to organize a fundraiser or start a collection, you can still use social media posts about the colour to generate discussion about your business by displaying every one of your products in the Pantone shade.
Use the colour in the marketing campaigns
By incorporating the Pantone colour into your marketing materials, you can raise brand awareness and foster a favourable relationship with your company.
The Pantone colour of the year is meant to inspire consumer products and creative projects. However, you don't need to rebrand or change your logo and colours to stay current. Instead, find creative ways to incorporate the colour into your ads, social media posts, or new product lines to boost brand exposure. Here are four ways you can apply Pantone to your brand.
Launch a new collection
To draw more attention to your collection and increase sales, you can use Pantone's colour of the year to introduce a new range of products that emphasize the message the colour represents.
The brand hopes to attract more customers who want to show off their emotions and make a statement because the colour represents inner power and energy.
Show the social responsibility
Emphasize your community service can improve your business and brand reputation, boost sales, and foster a sense of loyalty among your clientele. And working with Pantone to design items with their colour palette is the ideal method to spread the word about the cause you're supporting.
Link your brand to the Pantone colour
Even if you are unable to organize a fundraiser or start a collection, you can still use social media posts about the colour to generate discussion about your business by displaying every one of your products in the Pantone shade.
Use the colour in the marketing campaigns
By incorporating the Pantone colour into your marketing materials, you can raise brand awareness and foster a favourable relationship with your company.
The Pantone colour of the year is meant to inspire consumer products and creative projects. However, you don't need to rebrand or change your logo and colours to stay current. Instead, find creative ways to incorporate the colour into your ads, social media posts, or new product lines to boost brand exposure. Here are four ways you can apply Pantone to your brand.
Launch a new collection
To draw more attention to your collection and increase sales, you can use Pantone's colour of the year to introduce a new range of products that emphasize the message the colour represents.
The brand hopes to attract more customers who want to show off their emotions and make a statement because the colour represents inner power and energy.
Show the social responsibility
Emphasize your community service can improve your business and brand reputation, boost sales, and foster a sense of loyalty among your clientele. And working with Pantone to design items with their colour palette is the ideal method to spread the word about the cause you're supporting.
Link your brand to the Pantone colour
Even if you are unable to organize a fundraiser or start a collection, you can still use social media posts about the colour to generate discussion about your business by displaying every one of your products in the Pantone shade.
Use the colour in the marketing campaigns
By incorporating the Pantone colour into your marketing materials, you can raise brand awareness and foster a favourable relationship with your company.
![Pantone Business Colour](https://framerusercontent.com/images/jjNIvFdM6PZgmZNKaD3jydfOLQk.webp)
![Pantone Business Colour](https://framerusercontent.com/images/jjNIvFdM6PZgmZNKaD3jydfOLQk.webp)
![Pantone Business Colour](https://framerusercontent.com/images/jjNIvFdM6PZgmZNKaD3jydfOLQk.webp)
Why are Pantone colours important for businesses?
Pantone colours are important for businesses for several reasons. Pantone excels in colour matching to ensure colours remain the same on different materials and platforms. Over time, Pantone has been used to form part of brand identity, enhancing recognition and loyalty. These colours are essential, especially in design work and marketing materials, as they give colour communication and highly visually systematized facilities that ensure colour production.
Pantone colours maintain colour consistency in print, and one can be assured that the print is accurate to the screen colour regardless of the material and production process. It is a standard colour globally, making the colour accessible to everyone to use and communicate.
Using Pantone colours ensures product development maintains colour appearances across all and guarantees customer satisfaction.
Pantone colours are important for businesses for several reasons. Pantone excels in colour matching to ensure colours remain the same on different materials and platforms. Over time, Pantone has been used to form part of brand identity, enhancing recognition and loyalty. These colours are essential, especially in design work and marketing materials, as they give colour communication and highly visually systematized facilities that ensure colour production.
Pantone colours maintain colour consistency in print, and one can be assured that the print is accurate to the screen colour regardless of the material and production process. It is a standard colour globally, making the colour accessible to everyone to use and communicate.
Using Pantone colours ensures product development maintains colour appearances across all and guarantees customer satisfaction.
Pantone colours are important for businesses for several reasons. Pantone excels in colour matching to ensure colours remain the same on different materials and platforms. Over time, Pantone has been used to form part of brand identity, enhancing recognition and loyalty. These colours are essential, especially in design work and marketing materials, as they give colour communication and highly visually systematized facilities that ensure colour production.
Pantone colours maintain colour consistency in print, and one can be assured that the print is accurate to the screen colour regardless of the material and production process. It is a standard colour globally, making the colour accessible to everyone to use and communicate.
Using Pantone colours ensures product development maintains colour appearances across all and guarantees customer satisfaction.
![Pantone Peach Fuzz 2024](https://framerusercontent.com/images/RMtkQaWWzhEMgUnumgsTbZ23k.webp)
![Pantone Peach Fuzz 2024](https://framerusercontent.com/images/RMtkQaWWzhEMgUnumgsTbZ23k.webp)
![Pantone Peach Fuzz 2024](https://framerusercontent.com/images/RMtkQaWWzhEMgUnumgsTbZ23k.webp)
Wrapping Up
Pantone Colour of The Year is a meticulous selection that is made based on trends in fashion, movies, and even politics. Once again, each colour has powerful messages. When you integrate it into all your products and creatives, your brand is going to get more exposability which will result in improved selling points.
At FOR®, we specialize in choosing and using the best colour schemes that go with each company’s product and niche market. We don’t just decide on what looks good. We do an audience analysis to make sure your viewers will love it. Want us to provide you with a colourful and elegant theme, product or packaging design? Contact us today for a consultation!
Pantone Colour of The Year is a meticulous selection that is made based on trends in fashion, movies, and even politics. Once again, each colour has powerful messages. When you integrate it into all your products and creatives, your brand is going to get more exposability which will result in improved selling points.
At FOR®, we specialize in choosing and using the best colour schemes that go with each company’s product and niche market. We don’t just decide on what looks good. We do an audience analysis to make sure your viewers will love it. Want us to provide you with a colourful and elegant theme, product or packaging design? Contact us today for a consultation!
Pantone Colour of The Year is a meticulous selection that is made based on trends in fashion, movies, and even politics. Once again, each colour has powerful messages. When you integrate it into all your products and creatives, your brand is going to get more exposability which will result in improved selling points.
At FOR®, we specialize in choosing and using the best colour schemes that go with each company’s product and niche market. We don’t just decide on what looks good. We do an audience analysis to make sure your viewers will love it. Want us to provide you with a colourful and elegant theme, product or packaging design? Contact us today for a consultation!
ARTICLE #17
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Work with us
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work@for.co
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We’re remote-first — with strategic global hubs
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Click to copy
Tallinn, EST
ee@for.co
Click to copy
New York, NY
ny@for.co
Click to copy
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uae@for.co
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Copyright © 2024 FOR®
Work with us
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We’re remote-first — with strategic global hubs
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Copyright © 2024 FOR®