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ARTICLE #4
What services do digital marketing agencies offer?
SEO
PPC
Content Marketing
Email Marketing
Web Design
Written by:
5 min read
Updated on: March 10, 2024
Toni Hukkanen
Head of Design
Creative Direction, Brand Direction
Many business owners struggle to stand out in the crowded online marketplace. They often find it difficult to capture and retain the attention of their target audience. This challenging situation can lead to stagnant sales and limited growth, leaving businesses unsure of how to promote their brand.
A digital marketing agency provides the tools and expertise to boost online presence and drive business success. Working with an agency has several benefits, especially if you want to save time and attract more customers.
These agencies provide different services, including SEO, SMM, email marketing, PPC advertising, content marketing, and more, to help businesses engage with their audience and attract more traffic.
Whether you are a business owner, a freelancer, a business consultant or an agency owner, we have compiled a list of the 10 best services digital marketing agencies offer you can benefit from.
1. Search Engine Optimization (SEO)
SEO is the principal offering of every digital marketing agency. Every business owner needs to hire an SEO expert to increase online visibility and connect with a wider audience of potential customers. SEO drives 1,000%+ more traffic compared to organic social media.
So, whether you are launching a side hustle or running a mega business, there are several benefits to having your brand appear on search engines. It also increases the credibility of your brand, as most online buyers trust Google rankings. The SEO services offered by digital marketing agencies are mentioned below.
On-Page SEO
On-page SEO services consist of techniques to make your content both search engine and user-friendly. The main focus here is on everything visible to users, such as written and visual content. An agency will optimise your content by incorporating relevant keywords in headings, subheadings, meta descriptions, and meta tags.
Off-Page SEO
Off-page SEO or link building is another service a digital marketing agency provides to address factors outside of a website's boundaries that can influence its ranking position in SERPs. The agency will work on getting good-quality backlinks from authoritative websites or using social media to promote your content.
Technical SEO
This service deals with technical factors like page speed, SSL, canonical URLs, schemas, and other elements to help search engines get an idea about the content of a website.
Local SEO
In the service, websites are optimised to appear in relevant local search results.
Ecommerce SEO
Ecommerce SEO involves improving the organic rankings of an online store. It also increases its visibility in search engines like Google and Bing. An agency will perform keyword research, improve site structure, create quality content and optimise it.
Digital marketing agencies also provide SEO audits and keyword research. In a 2023 survey of SEO professionals worldwide, 11.8% identified link building as their most effective SEO strategy.
2. Social Media Marketing (SMM)
Many digital marketing agencies specialise in social media marketing, which uses social media networks to promote a business or brand. These social media networks provide readymade communities and an active audience base, which makes targeting and advertising very effective.
SMM creates brand awareness and helps establish a brand voice. It also positions a brand faster than print or TV. Social media marketing uses organic and paid methods to market to your customers. It is an actual channel for customer service communication. It also helps you keep up with trends and analyse competitors.
In SMM, services like Copywriting and graphic design are also provided to create prevalent formatted content for different social media platforms. This is a cost-effective service for new businesses or those with small marketing budgets.
3. Content Marketing
In this modern age, people are constantly consuming content in different forms, highlighting the significance of content marketing. Digital marketing agencies provide content marketing services to develop and distribute content on your website. The content can be written words, visuals, audio, or video.
Content marketing services build a content strategy to satisfy the needs of a business. They provide content-writing services for blogs, articles, e-books, stories, and white papers. They promote content by targeting relevant platforms.
The content can possibly be distributed through various channels, such as blogs, Twitter, Facebook, Instagram, and Google ads.
4. Pay-per-click advertising
In traditional marketing, Newspaper ads and TV commercials increase brand awareness. But, in modern digital marketing, the trend has shifted towards pay-per-click ads (PPC). PPC is a paid online marketing in which the advertiser pays the publisher every time the ad gets a click. Common examples are Facebook ads, Google ads, and Instagram ads.
With PPC services, you can benefit your brand by attracting customers at various stages of the buyer journey. Ads are of different types, such as shopping ads in the form of a carousel, display ads in the form of an image or video, search ads in the form of text, and social ads that appear on social media.
Most PPC campaigns have a great return on investment. Agencies offering these services have access to advanced tools and technologies to optimise these campaigns.
5. Email Marketing
Email marketing is an excellent way to generate leads, receive feedback, get orders, and connect with your community via email. If a digital marketing agency designs email marketing properly and executes it professionally, it will produce great returns for your business.
You can directly connect with subscribers to inform them about new products, special offers, news updates, ebooks, webinars and your brand. There are also some ways to use email marketing to acquire new subscribers through gated content or webinars.
With consistent email marketing, you can increase engagement with your customers, develop better relationships, and gain their loyalty. The best part is that email marketing is a low-cost, quick, and easy marketing tactic.
6. Market Research
Whenever you plan to launch a business, it is important to conduct market research to understand the customer's needs. This is also a great way to help existing businesses increase their marketing strategies.
Though it is possible to conduct market research on your own, it will take plenty of time to gather accurate information. That's why you should hire a digital marketing agency to help you analyse customer demographics, geographic location, business conditions, competitors, potential sales, demand for service or product, and consumer preferences.
With the help of a market research agency, you can make more informed and strategic business decisions.
7. Marketing Strategy
You might have used all content marketing channels to benefit your business, but how can you align them to work in a perfect manner?
All marketing elements work better together in the presence of a strong marketing strategy. A digital marketing agency will make a strategy that can help you target the right audience, communicate the right message, increase sales, improve existing services or products, and grow sustainably.
8. Web Design and Development
Your website is like a salesperson representing your business. It should make a good first impression on potential customers.
Website design and development involve creating and maintaining a website to ensure it is easy to navigate, visually appealing, and optimised for all devices and screen sizes. Design focuses on the look and feel of a website, while development is related to its functionality.
You can hire web designers and developers for the task. Digital marketing agencies with these services help you suggest the right CMS to build your website, plan and design website wireframes, develop sitemaps, page layouts, and landing page designs, code your website, conduct tests and reviews before launching it, and monitor and update it continuously as per trends.
9. Public Relations
If you want your business to be successful, you may want it to look good in the public eye while creating brand awareness. Public relations (PR) helps in this by strengthening communications between organisations and the public.
If you hire a good PR team, it will help you respond to negative and positive moments in a strategic way to leave a good impression on the public and your customers. PR also helps in improving credibility of a brand by educating the public.
PR teams have relationships with media and a better reach, so they can positively impact your SEO. They also assist in growing your brand by positioning you or your business as a thought leader in your industry.
10. Conversion Rate Optimisation
Conversion rate optimisation (CRO) focuses on increasing the percentage of people who visit the website and take desired actions. For example, they may sign up for a newsletter, make a purchase or fill out a contact form.
CRO services involve understanding how users navigate your website, what actions they take and what prevents them from completing your goals. Digital marketing agencies use strategies like A/B testing different page versions, improving call to action, rearranging site layout and clarifying content to meet visitor needs better.
It is one of the most challenging services but also very beneficial. With the right professionals, you can achieve conversion results.
Frequently Asked Questions
What services does SMMA offer?
A social media marketing agency (SMMA) offers various services, from planning a social media strategy to creating social media content, graphic design, advertising, monitoring and reporting, influencer marketing, and social media audits.
Are digital marketing agencies profitable?
Digital marketing agencies can be highly profitable businesses for various reasons, such as their high demand, low overhead costs, scalability potential, recurring revenue streams, value-based pricing, and focus on continuous advancements.
What is a full-service digital marketing agency?
A full-service digital marketing agency offers a one-stop shop for all online marketing and advertising needs. Some agencies provide a complete suite of services, including SEO, SEM, SMM, PPC, and more.
Final Thoughts
Once you understand what services digital marketing agencies offer, you can work on ways to increase your brand's online presence. Hiring a professional agency can save you time and a lot of headaches. As you are already busy managing your business, building customer relationships and enhancing your brand presence, you can benefit from having fewer things to worry about. Just find the areas where you need improvement or lack expertise, and let FOR® handle the heavy lifting.
ARTICLE #4
SEO
PPC
Content Marketing
Email Marketing
Web Design
ARTICLE #4
What services do digital marketing agencies offer?
SEO
PPC
Content Marketing
Email Marketing
Web Design
Written by:
5 min read
Updated on: March 10, 2024
Toni Hukkanen
Head of Design
Creative Direction, Brand Direction
Many business owners struggle to stand out in the crowded online marketplace. They often find it difficult to capture and retain the attention of their target audience. This challenging situation can lead to stagnant sales and limited growth, leaving businesses unsure of how to promote their brand.
A digital marketing agency provides the tools and expertise to boost online presence and drive business success. Working with an agency has several benefits, especially if you want to save time and attract more customers.
These agencies provide different services, including SEO, SMM, email marketing, PPC advertising, content marketing, and more, to help businesses engage with their audience and attract more traffic.
Whether you are a business owner, a freelancer, a business consultant or an agency owner, we have compiled a list of the 10 best services digital marketing agencies offer you can benefit from.
1. Search Engine Optimization (SEO)
SEO is the principal offering of every digital marketing agency. Every business owner needs to hire an SEO expert to increase online visibility and connect with a wider audience of potential customers. SEO drives 1,000%+ more traffic compared to organic social media.
So, whether you are launching a side hustle or running a mega business, there are several benefits to having your brand appear on search engines. It also increases the credibility of your brand, as most online buyers trust Google rankings. The SEO services offered by digital marketing agencies are mentioned below.
On-Page SEO
On-page SEO services consist of techniques to make your content both search engine and user-friendly. The main focus here is on everything visible to users, such as written and visual content. An agency will optimise your content by incorporating relevant keywords in headings, subheadings, meta descriptions, and meta tags.
Off-Page SEO
Off-page SEO or link building is another service a digital marketing agency provides to address factors outside of a website's boundaries that can influence its ranking position in SERPs. The agency will work on getting good-quality backlinks from authoritative websites or using social media to promote your content.
Technical SEO
This service deals with technical factors like page speed, SSL, canonical URLs, schemas, and other elements to help search engines get an idea about the content of a website.
Local SEO
In the service, websites are optimised to appear in relevant local search results.
Ecommerce SEO
Ecommerce SEO involves improving the organic rankings of an online store. It also increases its visibility in search engines like Google and Bing. An agency will perform keyword research, improve site structure, create quality content and optimise it.
Digital marketing agencies also provide SEO audits and keyword research. In a 2023 survey of SEO professionals worldwide, 11.8% identified link building as their most effective SEO strategy.
2. Social Media Marketing (SMM)
Many digital marketing agencies specialise in social media marketing, which uses social media networks to promote a business or brand. These social media networks provide readymade communities and an active audience base, which makes targeting and advertising very effective.
SMM creates brand awareness and helps establish a brand voice. It also positions a brand faster than print or TV. Social media marketing uses organic and paid methods to market to your customers. It is an actual channel for customer service communication. It also helps you keep up with trends and analyse competitors.
In SMM, services like Copywriting and graphic design are also provided to create prevalent formatted content for different social media platforms. This is a cost-effective service for new businesses or those with small marketing budgets.
3. Content Marketing
In this modern age, people are constantly consuming content in different forms, highlighting the significance of content marketing. Digital marketing agencies provide content marketing services to develop and distribute content on your website. The content can be written words, visuals, audio, or video.
Content marketing services build a content strategy to satisfy the needs of a business. They provide content-writing services for blogs, articles, e-books, stories, and white papers. They promote content by targeting relevant platforms.
The content can possibly be distributed through various channels, such as blogs, Twitter, Facebook, Instagram, and Google ads.
4. Pay-per-click advertising
In traditional marketing, Newspaper ads and TV commercials increase brand awareness. But, in modern digital marketing, the trend has shifted towards pay-per-click ads (PPC). PPC is a paid online marketing in which the advertiser pays the publisher every time the ad gets a click. Common examples are Facebook ads, Google ads, and Instagram ads.
With PPC services, you can benefit your brand by attracting customers at various stages of the buyer journey. Ads are of different types, such as shopping ads in the form of a carousel, display ads in the form of an image or video, search ads in the form of text, and social ads that appear on social media.
Most PPC campaigns have a great return on investment. Agencies offering these services have access to advanced tools and technologies to optimise these campaigns.
5. Email Marketing
Email marketing is an excellent way to generate leads, receive feedback, get orders, and connect with your community via email. If a digital marketing agency designs email marketing properly and executes it professionally, it will produce great returns for your business.
You can directly connect with subscribers to inform them about new products, special offers, news updates, ebooks, webinars and your brand. There are also some ways to use email marketing to acquire new subscribers through gated content or webinars.
With consistent email marketing, you can increase engagement with your customers, develop better relationships, and gain their loyalty. The best part is that email marketing is a low-cost, quick, and easy marketing tactic.
6. Market Research
Whenever you plan to launch a business, it is important to conduct market research to understand the customer's needs. This is also a great way to help existing businesses increase their marketing strategies.
Though it is possible to conduct market research on your own, it will take plenty of time to gather accurate information. That's why you should hire a digital marketing agency to help you analyse customer demographics, geographic location, business conditions, competitors, potential sales, demand for service or product, and consumer preferences.
With the help of a market research agency, you can make more informed and strategic business decisions.
7. Marketing Strategy
You might have used all content marketing channels to benefit your business, but how can you align them to work in a perfect manner?
All marketing elements work better together in the presence of a strong marketing strategy. A digital marketing agency will make a strategy that can help you target the right audience, communicate the right message, increase sales, improve existing services or products, and grow sustainably.
8. Web Design and Development
Your website is like a salesperson representing your business. It should make a good first impression on potential customers.
Website design and development involve creating and maintaining a website to ensure it is easy to navigate, visually appealing, and optimised for all devices and screen sizes. Design focuses on the look and feel of a website, while development is related to its functionality.
You can hire web designers and developers for the task. Digital marketing agencies with these services help you suggest the right CMS to build your website, plan and design website wireframes, develop sitemaps, page layouts, and landing page designs, code your website, conduct tests and reviews before launching it, and monitor and update it continuously as per trends.
9. Public Relations
If you want your business to be successful, you may want it to look good in the public eye while creating brand awareness. Public relations (PR) helps in this by strengthening communications between organisations and the public.
If you hire a good PR team, it will help you respond to negative and positive moments in a strategic way to leave a good impression on the public and your customers. PR also helps in improving credibility of a brand by educating the public.
PR teams have relationships with media and a better reach, so they can positively impact your SEO. They also assist in growing your brand by positioning you or your business as a thought leader in your industry.
10. Conversion Rate Optimisation
Conversion rate optimisation (CRO) focuses on increasing the percentage of people who visit the website and take desired actions. For example, they may sign up for a newsletter, make a purchase or fill out a contact form.
CRO services involve understanding how users navigate your website, what actions they take and what prevents them from completing your goals. Digital marketing agencies use strategies like A/B testing different page versions, improving call to action, rearranging site layout and clarifying content to meet visitor needs better.
It is one of the most challenging services but also very beneficial. With the right professionals, you can achieve conversion results.
Frequently Asked Questions
What services does SMMA offer?
A social media marketing agency (SMMA) offers various services, from planning a social media strategy to creating social media content, graphic design, advertising, monitoring and reporting, influencer marketing, and social media audits.
Are digital marketing agencies profitable?
Digital marketing agencies can be highly profitable businesses for various reasons, such as their high demand, low overhead costs, scalability potential, recurring revenue streams, value-based pricing, and focus on continuous advancements.
What is a full-service digital marketing agency?
A full-service digital marketing agency offers a one-stop shop for all online marketing and advertising needs. Some agencies provide a complete suite of services, including SEO, SEM, SMM, PPC, and more.
Final Thoughts
Once you understand what services digital marketing agencies offer, you can work on ways to increase your brand's online presence. Hiring a professional agency can save you time and a lot of headaches. As you are already busy managing your business, building customer relationships and enhancing your brand presence, you can benefit from having fewer things to worry about. Just find the areas where you need improvement or lack expertise, and let FOR® handle the heavy lifting.
ARTICLE #4
SEO
PPC
Content Marketing
Email Marketing
Web Design
ARTICLE #4
What services do digital marketing agencies offer?
SEO
PPC
Content Marketing
Email Marketing
Web Design
Written by:
5 min read
Updated on: March 10, 2024
Toni Hukkanen
Head of Design
Creative Direction, Brand Direction
Many business owners struggle to stand out in the crowded online marketplace. They often find it difficult to capture and retain the attention of their target audience. This challenging situation can lead to stagnant sales and limited growth, leaving businesses unsure of how to promote their brand.
A digital marketing agency provides the tools and expertise to boost online presence and drive business success. Working with an agency has several benefits, especially if you want to save time and attract more customers.
These agencies provide different services, including SEO, SMM, email marketing, PPC advertising, content marketing, and more, to help businesses engage with their audience and attract more traffic.
Whether you are a business owner, a freelancer, a business consultant or an agency owner, we have compiled a list of the 10 best services digital marketing agencies offer you can benefit from.
1. Search Engine Optimization (SEO)
SEO is the principal offering of every digital marketing agency. Every business owner needs to hire an SEO expert to increase online visibility and connect with a wider audience of potential customers. SEO drives 1,000%+ more traffic compared to organic social media.
So, whether you are launching a side hustle or running a mega business, there are several benefits to having your brand appear on search engines. It also increases the credibility of your brand, as most online buyers trust Google rankings. The SEO services offered by digital marketing agencies are mentioned below.
On-Page SEO
On-page SEO services consist of techniques to make your content both search engine and user-friendly. The main focus here is on everything visible to users, such as written and visual content. An agency will optimise your content by incorporating relevant keywords in headings, subheadings, meta descriptions, and meta tags.
Off-Page SEO
Off-page SEO or link building is another service a digital marketing agency provides to address factors outside of a website's boundaries that can influence its ranking position in SERPs. The agency will work on getting good-quality backlinks from authoritative websites or using social media to promote your content.
Technical SEO
This service deals with technical factors like page speed, SSL, canonical URLs, schemas, and other elements to help search engines get an idea about the content of a website.
Local SEO
In the service, websites are optimised to appear in relevant local search results.
Ecommerce SEO
Ecommerce SEO involves improving the organic rankings of an online store. It also increases its visibility in search engines like Google and Bing. An agency will perform keyword research, improve site structure, create quality content and optimise it.
Digital marketing agencies also provide SEO audits and keyword research. In a 2023 survey of SEO professionals worldwide, 11.8% identified link building as their most effective SEO strategy.
2. Social Media Marketing (SMM)
Many digital marketing agencies specialise in social media marketing, which uses social media networks to promote a business or brand. These social media networks provide readymade communities and an active audience base, which makes targeting and advertising very effective.
SMM creates brand awareness and helps establish a brand voice. It also positions a brand faster than print or TV. Social media marketing uses organic and paid methods to market to your customers. It is an actual channel for customer service communication. It also helps you keep up with trends and analyse competitors.
In SMM, services like Copywriting and graphic design are also provided to create prevalent formatted content for different social media platforms. This is a cost-effective service for new businesses or those with small marketing budgets.
3. Content Marketing
In this modern age, people are constantly consuming content in different forms, highlighting the significance of content marketing. Digital marketing agencies provide content marketing services to develop and distribute content on your website. The content can be written words, visuals, audio, or video.
Content marketing services build a content strategy to satisfy the needs of a business. They provide content-writing services for blogs, articles, e-books, stories, and white papers. They promote content by targeting relevant platforms.
The content can possibly be distributed through various channels, such as blogs, Twitter, Facebook, Instagram, and Google ads.
4. Pay-per-click advertising
In traditional marketing, Newspaper ads and TV commercials increase brand awareness. But, in modern digital marketing, the trend has shifted towards pay-per-click ads (PPC). PPC is a paid online marketing in which the advertiser pays the publisher every time the ad gets a click. Common examples are Facebook ads, Google ads, and Instagram ads.
With PPC services, you can benefit your brand by attracting customers at various stages of the buyer journey. Ads are of different types, such as shopping ads in the form of a carousel, display ads in the form of an image or video, search ads in the form of text, and social ads that appear on social media.
Most PPC campaigns have a great return on investment. Agencies offering these services have access to advanced tools and technologies to optimise these campaigns.
5. Email Marketing
Email marketing is an excellent way to generate leads, receive feedback, get orders, and connect with your community via email. If a digital marketing agency designs email marketing properly and executes it professionally, it will produce great returns for your business.
You can directly connect with subscribers to inform them about new products, special offers, news updates, ebooks, webinars and your brand. There are also some ways to use email marketing to acquire new subscribers through gated content or webinars.
With consistent email marketing, you can increase engagement with your customers, develop better relationships, and gain their loyalty. The best part is that email marketing is a low-cost, quick, and easy marketing tactic.
6. Market Research
Whenever you plan to launch a business, it is important to conduct market research to understand the customer's needs. This is also a great way to help existing businesses increase their marketing strategies.
Though it is possible to conduct market research on your own, it will take plenty of time to gather accurate information. That's why you should hire a digital marketing agency to help you analyse customer demographics, geographic location, business conditions, competitors, potential sales, demand for service or product, and consumer preferences.
With the help of a market research agency, you can make more informed and strategic business decisions.
7. Marketing Strategy
You might have used all content marketing channels to benefit your business, but how can you align them to work in a perfect manner?
All marketing elements work better together in the presence of a strong marketing strategy. A digital marketing agency will make a strategy that can help you target the right audience, communicate the right message, increase sales, improve existing services or products, and grow sustainably.
8. Web Design and Development
Your website is like a salesperson representing your business. It should make a good first impression on potential customers.
Website design and development involve creating and maintaining a website to ensure it is easy to navigate, visually appealing, and optimised for all devices and screen sizes. Design focuses on the look and feel of a website, while development is related to its functionality.
You can hire web designers and developers for the task. Digital marketing agencies with these services help you suggest the right CMS to build your website, plan and design website wireframes, develop sitemaps, page layouts, and landing page designs, code your website, conduct tests and reviews before launching it, and monitor and update it continuously as per trends.
9. Public Relations
If you want your business to be successful, you may want it to look good in the public eye while creating brand awareness. Public relations (PR) helps in this by strengthening communications between organisations and the public.
If you hire a good PR team, it will help you respond to negative and positive moments in a strategic way to leave a good impression on the public and your customers. PR also helps in improving credibility of a brand by educating the public.
PR teams have relationships with media and a better reach, so they can positively impact your SEO. They also assist in growing your brand by positioning you or your business as a thought leader in your industry.
10. Conversion Rate Optimisation
Conversion rate optimisation (CRO) focuses on increasing the percentage of people who visit the website and take desired actions. For example, they may sign up for a newsletter, make a purchase or fill out a contact form.
CRO services involve understanding how users navigate your website, what actions they take and what prevents them from completing your goals. Digital marketing agencies use strategies like A/B testing different page versions, improving call to action, rearranging site layout and clarifying content to meet visitor needs better.
It is one of the most challenging services but also very beneficial. With the right professionals, you can achieve conversion results.
Frequently Asked Questions
What services does SMMA offer?
A social media marketing agency (SMMA) offers various services, from planning a social media strategy to creating social media content, graphic design, advertising, monitoring and reporting, influencer marketing, and social media audits.
Are digital marketing agencies profitable?
Digital marketing agencies can be highly profitable businesses for various reasons, such as their high demand, low overhead costs, scalability potential, recurring revenue streams, value-based pricing, and focus on continuous advancements.
What is a full-service digital marketing agency?
A full-service digital marketing agency offers a one-stop shop for all online marketing and advertising needs. Some agencies provide a complete suite of services, including SEO, SEM, SMM, PPC, and more.
Final Thoughts
Once you understand what services digital marketing agencies offer, you can work on ways to increase your brand's online presence. Hiring a professional agency can save you time and a lot of headaches. As you are already busy managing your business, building customer relationships and enhancing your brand presence, you can benefit from having fewer things to worry about. Just find the areas where you need improvement or lack expertise, and let FOR® handle the heavy lifting.
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