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ARTICLE #126
Website Development: In-depth guide for beginners
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Website Development
Content Management Systems
Front-End Development
Back-End Development
Web Design Tips
Website Development
Content Management Systems
Front-End Development
Back-End Development
Web Design Tips
Written by:
5 min read
Updated on: October 21, 2024
Toni Hukkanen
Head of Design
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Creative Direction, Brand Direction
Toni Hukkanen
Head of Design
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Creative Direction, Brand Direction
Building a website without a plan is a bit like driving in heavy fog—yes, you are moving, but you are never quite certain where you’ll end up. While HTML, CSS, and JavaScript give shape to how we experience the internet, the truly pivotal steps happen long before any code is typed. In fact, preliminary information gathering, thoughtful planning, and post-launch maintenance often make the difference between a forgettable site and one that actually fuels your business goals.
Website development consists of everything from selecting the perfect domain name to constructing your site’s front-end and back-end. Yet, for many business owners, this starting phase can feel daunting. That’s why we’ve laid out eight essential steps—so you can tackle each stage methodically and build a site that’s functional, engaging, and set up for long-term success.
Building a website without a plan is a bit like driving in heavy fog—yes, you are moving, but you are never quite certain where you’ll end up. While HTML, CSS, and JavaScript give shape to how we experience the internet, the truly pivotal steps happen long before any code is typed. In fact, preliminary information gathering, thoughtful planning, and post-launch maintenance often make the difference between a forgettable site and one that actually fuels your business goals.
Website development consists of everything from selecting the perfect domain name to constructing your site’s front-end and back-end. Yet, for many business owners, this starting phase can feel daunting. That’s why we’ve laid out eight essential steps—so you can tackle each stage methodically and build a site that’s functional, engaging, and set up for long-term success.
What is website development?
What is website development?
In short, website development is the process of creating and maintaining websites using languages and tools like HTML, PHP, JavaScript, and Content Management Systems (CMS). It’s the technical side that ensures everything actually works behind the scenes. Web design, by contrast, is about the site’s appearance and user experience.
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Well-executed web development directly affects your bottom line: it leads to high-performance sites that convert visitors into paying customers—or at least keep them from hitting the back button too quickly.
In short, website development is the process of creating and maintaining websites using languages and tools like HTML, PHP, JavaScript, and Content Management Systems (CMS). It’s the technical side that ensures everything actually works behind the scenes. Web design, by contrast, is about the site’s appearance and user experience.

Well-executed web development directly affects your bottom line: it leads to high-performance sites that convert visitors into paying customers—or at least keep them from hitting the back button too quickly.
Three main types of web development
There are different types of website development. Some developers work on the user interface, some on the code for a website's functionality, and others on all parts of a website. Each web developer focuses on different aspects of development, but one thing they all have in common is code.
1. Front-end development
This is the customer-facing portion—what people see and click when they visit a site. Front-end developers (often also called web designers) handle HTML, CSS, and JavaScript to determine how content is laid out, how buttons behave, and all those shiny animations. They might also use tools like Photoshop or Figma to fine-tune visuals and prototypes.
2. Back-end development
Back-end developers work behind the curtain, focusing on the server side. They build and maintain the technology that processes user requests (like logging in or saving personal preferences). They typically use languages such as Python, Ruby, or .NET and ensure everything runs smoothly—even if you can’t see it.
3. Full-stack development
Full-stack devs do a bit of both, switching between front-end tasks (like ensuring pages look sharp) and back-end tasks (like database queries). They’re the jack-of-all-trades, able to solve problems at any layer of the development stack.
There are different types of website development. Some developers work on the user interface, some on the code for a website's functionality, and others on all parts of a website. Each web developer focuses on different aspects of development, but one thing they all have in common is code.
1. Front-end development
This is the customer-facing portion—what people see and click when they visit a site. Front-end developers (often also called web designers) handle HTML, CSS, and JavaScript to determine how content is laid out, how buttons behave, and all those shiny animations. They might also use tools like Photoshop or Figma to fine-tune visuals and prototypes.
2. Back-end development
Back-end developers work behind the curtain, focusing on the server side. They build and maintain the technology that processes user requests (like logging in or saving personal preferences). They typically use languages such as Python, Ruby, or .NET and ensure everything runs smoothly—even if you can’t see it.
3. Full-stack development
Full-stack devs do a bit of both, switching between front-end tasks (like ensuring pages look sharp) and back-end tasks (like database queries). They’re the jack-of-all-trades, able to solve problems at any layer of the development stack.
The 8 essential steps of the website development process
Handling web development projects without a clear process can feel like assembling a puzzle without knowing what the final picture looks like. A clear process and breaking down tasks into manageable steps can turn even a chaotic project into an organised and enjoyable one. Here is the step-by-step website development process that can prevent you from feeling overburdened.
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1. Defining your project
Start by figuring out exactly why you are building the site and who it’s for. Is the aim to educate, generate direct sales, or both? Do you want a professional blog, an eCommerce platform, or a showcase of services?
Identify goals: Understand the site’s purpose—are you sharing information or selling goods?
Pin down the target audience: Who are they? What are their interests? How old are they?
Key content or features: What must be included from day one? If you are running an online store, you’ll need product details and a secure checkout.
2. Plan the entire process
Think of this as drawing a rough outline before you start painting. You’ll decide on:
Technical stack: Which languages, frameworks, or Content Management Systems you’ll use?
Site structure (Sitemap): The hierarchy and navigation of your pages.
Wireframes and design mock-ups: A skeletal preview of how the site will look.
A solid plan saves you from last-minute changes (and stress) down the road.
3. Building the back-end
This is where the heavy lifting happens beneath the surface. You’ll likely need:
Server Setup: Hosting configurations, security protocols, and server management.
Database Management: How is user data stored, organised, and accessed?
Logic Code: The rules for what happens when a user clicks that “Buy Now” button or signs up for a newsletter.
Not every site needs a robust back-end. For static sites (like a simple blog or personal portfolio), you might skip this step.
4. Building the front-end
Front-end work is the final flourish that your site visitors actually see. Here, you focus on:
User Interface (UI): Layout, colour schemes, typography, and branding.
User Experience (UX): Making it easy for users to control, search for items, or fill out forms.
Responsiveness: Ensuring the site adapts beautifully to mobile phones, tablets, and desktops.
With new frameworks like React, Vue, or Angular, front-end development moves fast. But don’t feel you have to jump onto every trend—use what aligns with your project’s goals.
5. Using a CMS (Optional)
If coding from scratch feels daunting, a Content Management System (CMS) can handle a lot of the complexities for you. Platforms like WordPress, Magento, or HubSpot help with:
Hosting and domain integration
Plug-ins and extensions: To expand features without coding everything yourself.
Built-in templates: For quick designs that you can customise.
A CMS gives you less granular control, but it’s often a trade-off worth making if you want a quicker launch or anticipate frequent content updates.
6. Plan and create your content
No matter how sleek your site looks, content is what people come for. Write in a clear, engaging style—whether you are describing a product or explaining your services. Make sure you sprinkle in some calls to action (“Sign Up Now” or “Read More”) to guide user behaviour.
Headlines and body copy: Should be both informative and attention-grabbing.
Graphics and multimedia: Use relevant images, videos, or infographics to clarify points.
Structure: Break up text with headings, bullets, or short paragraphs so it’s easy on the eyes.
7. Test before launch
Imagine trying to drive a new car right off the production line without ever test-driving it. Risky, right? The same goes for websites.
Functional testing: Make sure all links, forms, and interactive elements work properly.
Performance testing: Does the site load quickly, even on slower mobile connections?
Browser/device testing: Check multiple browsers (Chrome, Safari, etc.) and devices to ensure consistent rendering.
Do a final pass to confirm meta titles and descriptions are in place. Trust us, you don’t want “Lorem Ipsum” placeholders showing up on Google.
8. Ongoing maintenance
A site isn’t a one-and-done affair; it’s more like a live event that keeps evolving. You’ll need to:
Monitor performance and security: Update your codebase, plug-ins, or server settings to ward off vulnerabilities.
Collect feedback: A simple feedback form or support email can highlight issues users face.
Implement upgrades: Add new features, improve load times, or tweak the design based on user feedback.
Website security
Online threats aren’t just for big corporations. Even smaller sites can be targets. Whether it’s a denial-of-service attack or data theft, a well-secured website protects both your users and your brand’s reputation.
Secure protocols: Implement HTTPS to safeguard data transfers.
Server-side checks: Use frameworks with built-in security.
Password management: Encourage strong passwords and possibly 2FA (two-factor authentication).
Handling web development projects without a clear process can feel like assembling a puzzle without knowing what the final picture looks like. A clear process and breaking down tasks into manageable steps can turn even a chaotic project into an organised and enjoyable one. Here is the step-by-step website development process that can prevent you from feeling overburdened.

1. Defining your project
Start by figuring out exactly why you are building the site and who it’s for. Is the aim to educate, generate direct sales, or both? Do you want a professional blog, an eCommerce platform, or a showcase of services?
Identify goals: Understand the site’s purpose—are you sharing information or selling goods?
Pin down the target audience: Who are they? What are their interests? How old are they?
Key content or features: What must be included from day one? If you are running an online store, you’ll need product details and a secure checkout.
2. Plan the entire process
Think of this as drawing a rough outline before you start painting. You’ll decide on:
Technical stack: Which languages, frameworks, or Content Management Systems you’ll use?
Site structure (Sitemap): The hierarchy and navigation of your pages.
Wireframes and design mock-ups: A skeletal preview of how the site will look.
A solid plan saves you from last-minute changes (and stress) down the road.
3. Building the back-end
This is where the heavy lifting happens beneath the surface. You’ll likely need:
Server Setup: Hosting configurations, security protocols, and server management.
Database Management: How is user data stored, organised, and accessed?
Logic Code: The rules for what happens when a user clicks that “Buy Now” button or signs up for a newsletter.
Not every site needs a robust back-end. For static sites (like a simple blog or personal portfolio), you might skip this step.
4. Building the front-end
Front-end work is the final flourish that your site visitors actually see. Here, you focus on:
User Interface (UI): Layout, colour schemes, typography, and branding.
User Experience (UX): Making it easy for users to control, search for items, or fill out forms.
Responsiveness: Ensuring the site adapts beautifully to mobile phones, tablets, and desktops.
With new frameworks like React, Vue, or Angular, front-end development moves fast. But don’t feel you have to jump onto every trend—use what aligns with your project’s goals.
5. Using a CMS (Optional)
If coding from scratch feels daunting, a Content Management System (CMS) can handle a lot of the complexities for you. Platforms like WordPress, Magento, or HubSpot help with:
Hosting and domain integration
Plug-ins and extensions: To expand features without coding everything yourself.
Built-in templates: For quick designs that you can customise.
A CMS gives you less granular control, but it’s often a trade-off worth making if you want a quicker launch or anticipate frequent content updates.
6. Plan and create your content
No matter how sleek your site looks, content is what people come for. Write in a clear, engaging style—whether you are describing a product or explaining your services. Make sure you sprinkle in some calls to action (“Sign Up Now” or “Read More”) to guide user behaviour.
Headlines and body copy: Should be both informative and attention-grabbing.
Graphics and multimedia: Use relevant images, videos, or infographics to clarify points.
Structure: Break up text with headings, bullets, or short paragraphs so it’s easy on the eyes.
7. Test before launch
Imagine trying to drive a new car right off the production line without ever test-driving it. Risky, right? The same goes for websites.
Functional testing: Make sure all links, forms, and interactive elements work properly.
Performance testing: Does the site load quickly, even on slower mobile connections?
Browser/device testing: Check multiple browsers (Chrome, Safari, etc.) and devices to ensure consistent rendering.
Do a final pass to confirm meta titles and descriptions are in place. Trust us, you don’t want “Lorem Ipsum” placeholders showing up on Google.
8. Ongoing maintenance
A site isn’t a one-and-done affair; it’s more like a live event that keeps evolving. You’ll need to:
Monitor performance and security: Update your codebase, plug-ins, or server settings to ward off vulnerabilities.
Collect feedback: A simple feedback form or support email can highlight issues users face.
Implement upgrades: Add new features, improve load times, or tweak the design based on user feedback.
Website security
Online threats aren’t just for big corporations. Even smaller sites can be targets. Whether it’s a denial-of-service attack or data theft, a well-secured website protects both your users and your brand’s reputation.
Secure protocols: Implement HTTPS to safeguard data transfers.
Server-side checks: Use frameworks with built-in security.
Password management: Encourage strong passwords and possibly 2FA (two-factor authentication).
Types of websites you can develop
You can develop different types of websites to serve a unique purpose. Each type has its specific design and functional needs depending on its audience and overall goals. Some of the most common types of website development are mentioned below.
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eCommerce Site: Perfect for selling products—requires strong payment security and a user-friendly shopping interface. The Spice Suite is a real-life ecommerce website example that sells gourmet spices, herbs, and infused oil.
Blog or News Site: Share articles, podcasts, or videos on any topic imaginable. Perplexity Blog, made with Framer, is a perfect example of a blog website.
Business Website: Your digital calling card if you are not planning to sell online. Great for establishing credibility. A good example is Animal Music Studios, which provides music composition, audio mixing, and sound design services.
Personal Website: Show off your CV, accomplishments, or creative portfolio. Jey Austin is a good example of a personal website that informs visitors of its creator's originality. It belongs to a senior product designer and illustrator, Jey Austin.
Portfolio: Tiger Woods, a global icon of golf, keeps his online portfolio stripped back and focused on his other ventures—TGR Design, TGR Foundation, TGR Live, and The Woods. Minimal in black and white, the site becomes colorful only when you hover, guiding you seamlessly to dedicated pages. The drop-down navigation points users to more detailed content, showing that sometimes less is more—even when you’re Tiger Woods.
You can develop different types of websites to serve a unique purpose. Each type has its specific design and functional needs depending on its audience and overall goals. Some of the most common types of website development are mentioned below.

eCommerce Site: Perfect for selling products—requires strong payment security and a user-friendly shopping interface. The Spice Suite is a real-life ecommerce website example that sells gourmet spices, herbs, and infused oil.
Blog or News Site: Share articles, podcasts, or videos on any topic imaginable. Perplexity Blog, made with Framer, is a perfect example of a blog website.
Business Website: Your digital calling card if you are not planning to sell online. Great for establishing credibility. A good example is Animal Music Studios, which provides music composition, audio mixing, and sound design services.
Personal Website: Show off your CV, accomplishments, or creative portfolio. Jey Austin is a good example of a personal website that informs visitors of its creator's originality. It belongs to a senior product designer and illustrator, Jey Austin.
Portfolio: Tiger Woods, a global icon of golf, keeps his online portfolio stripped back and focused on his other ventures—TGR Design, TGR Foundation, TGR Live, and The Woods. Minimal in black and white, the site becomes colorful only when you hover, guiding you seamlessly to dedicated pages. The drop-down navigation points users to more detailed content, showing that sometimes less is more—even when you’re Tiger Woods.
Frequently Asked Questions
What is the easiest method of web design?
Tools like Wix or Squarespace let you drag and drop elements with minimal coding. If you are selling products, Shopify adds strong eCommerce features.
What are the 5 golden rules of website design?
Keep it simple, choose clear typography, maintain a logical visual hierarchy, and ensure pages look good on mobile devices. Make the top sections (above the fold) especially eye-catching.
What are the three core technologies of web development?
HTML structures the page, CSS styles it (colours, layouts, etc.), and JavaScript brings it to life with interactive components.
Final Thoughts
Building a website isn’t just about coding lines or slapping on a gorgeous design. It’s an ongoing process that shapes (and is shaped by) every phase of your project. Even after you hit “go live,” your work is far from over. User feedback, shifting trends, and everyday changes are all part of the deal, so staying agile and open to updates gives you the power to head off issues before they become headaches.
Consider your site as a living, evolving platform that reflects your audience’s needs, keeps pace with the times, and remains firmly under your control. That’s how you ensure it’s not just another site on the web but one that truly moves your business forward.
Frequently Asked Questions
What is the easiest method of web design?
Tools like Wix or Squarespace let you drag and drop elements with minimal coding. If you are selling products, Shopify adds strong eCommerce features.
What are the 5 golden rules of website design?
Keep it simple, choose clear typography, maintain a logical visual hierarchy, and ensure pages look good on mobile devices. Make the top sections (above the fold) especially eye-catching.
What are the three core technologies of web development?
HTML structures the page, CSS styles it (colours, layouts, etc.), and JavaScript brings it to life with interactive components.
Final Thoughts
Building a website isn’t just about coding lines or slapping on a gorgeous design. It’s an ongoing process that shapes (and is shaped by) every phase of your project. Even after you hit “go live,” your work is far from over. User feedback, shifting trends, and everyday changes are all part of the deal, so staying agile and open to updates gives you the power to head off issues before they become headaches.
Consider your site as a living, evolving platform that reflects your audience’s needs, keeps pace with the times, and remains firmly under your control. That’s how you ensure it’s not just another site on the web but one that truly moves your business forward.
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Work with us
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FOR® Industries
We’re remote-first — with strategic global hubs
Click to copy
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Click to copy
New York, NY
ny@for.co
Click to copy
Miami, FL
mia@for.co
Click to copy
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Copyright © 2024 FOR®