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Product Development
Product Centric
User Centric
Product Strategy
User Experience
ARTICLE #118
Product Development: Product centric vs user-centric approach
Product Development
Product Centric
User Centric
Product Strategy
User Experience
Written by:
5 min read
Updated on: October 17, 2024
Toni Hukkanen
Head of Design
Creative Direction, Brand Direction
Toni Hukkanen
Head of Design
Creative Direction, Brand Direction
Toni Hukkanen
Head of Design
Creative Direction, Brand Direction
Every business owner and product manager faces the important decision of choosing a product development strategy. Two popular options are product-centric and user-centric approaches.
Initially, product development was solely dependent on product-centric approaches. Most companies believed that having the best product with great features was sufficient to win the loyalty and trust of customers. Though everything was good with this approach, it ignored one key aspect: the customers.
Product-centric and user-centric approaches are two sides of the same coin, and one cannot grow without the other. In this guide, we will elaborate on both approaches to product development to determine how they contribute to shaping product success.
Every business owner and product manager faces the important decision of choosing a product development strategy. Two popular options are product-centric and user-centric approaches.
Initially, product development was solely dependent on product-centric approaches. Most companies believed that having the best product with great features was sufficient to win the loyalty and trust of customers. Though everything was good with this approach, it ignored one key aspect: the customers.
Product-centric and user-centric approaches are two sides of the same coin, and one cannot grow without the other. In this guide, we will elaborate on both approaches to product development to determine how they contribute to shaping product success.
Every business owner and product manager faces the important decision of choosing a product development strategy. Two popular options are product-centric and user-centric approaches.
Initially, product development was solely dependent on product-centric approaches. Most companies believed that having the best product with great features was sufficient to win the loyalty and trust of customers. Though everything was good with this approach, it ignored one key aspect: the customers.
Product-centric and user-centric approaches are two sides of the same coin, and one cannot grow without the other. In this guide, we will elaborate on both approaches to product development to determine how they contribute to shaping product success.
What is product development?
What is product development?
What is product development?
Product development is the process of creating and launching products to meet the needs of customers. It involves different stages, from ideation to marketing strategy and commercialisation.
It starts with initial brainstorming sessions when you are just discussing a budding idea. After this, the process gets creative and strategic and can be done in many ways.
What is product-centric development?
A product-centric approach focuses on developing newer, more advanced products regardless of customer experience. Product-centric companies invest heavily in innovation, quality, and features to create superior products.
This approach is based on the belief that a superior product with advanced features will naturally attract customers and drive business growth even if the market isn't explicitly demanding those features. It often leads to a strong internal focus on product research and development.
What is user-centric product development?
A user-centric approach places the user at the centre of the decision-making process and product design. It also focuses on building strong customer relationships by offering great service and experience and understanding users' needs, pain points, and preferences.
The primary focus of a user-centric approach is on the overall user experience, including how intuitive, accessible, and useful the product is. The goal is to increase usability and ensure the product perfectly fits the user's life as naturally as possible.
Product development is the process of creating and launching products to meet the needs of customers. It involves different stages, from ideation to marketing strategy and commercialisation.
It starts with initial brainstorming sessions when you are just discussing a budding idea. After this, the process gets creative and strategic and can be done in many ways.
What is product-centric development?
A product-centric approach focuses on developing newer, more advanced products regardless of customer experience. Product-centric companies invest heavily in innovation, quality, and features to create superior products.
This approach is based on the belief that a superior product with advanced features will naturally attract customers and drive business growth even if the market isn't explicitly demanding those features. It often leads to a strong internal focus on product research and development.
What is user-centric product development?
A user-centric approach places the user at the centre of the decision-making process and product design. It also focuses on building strong customer relationships by offering great service and experience and understanding users' needs, pain points, and preferences.
The primary focus of a user-centric approach is on the overall user experience, including how intuitive, accessible, and useful the product is. The goal is to increase usability and ensure the product perfectly fits the user's life as naturally as possible.
Product development is the process of creating and launching products to meet the needs of customers. It involves different stages, from ideation to marketing strategy and commercialisation.
It starts with initial brainstorming sessions when you are just discussing a budding idea. After this, the process gets creative and strategic and can be done in many ways.
What is product-centric development?
A product-centric approach focuses on developing newer, more advanced products regardless of customer experience. Product-centric companies invest heavily in innovation, quality, and features to create superior products.
This approach is based on the belief that a superior product with advanced features will naturally attract customers and drive business growth even if the market isn't explicitly demanding those features. It often leads to a strong internal focus on product research and development.
What is user-centric product development?
A user-centric approach places the user at the centre of the decision-making process and product design. It also focuses on building strong customer relationships by offering great service and experience and understanding users' needs, pain points, and preferences.
The primary focus of a user-centric approach is on the overall user experience, including how intuitive, accessible, and useful the product is. The goal is to increase usability and ensure the product perfectly fits the user's life as naturally as possible.
Pros and cons of being product centric
Product-centric companies work on the principle of presenting the product that users have not yet realised is needed. As Steve Jobs said, “People don't know what they want until you show it to them.”
Pros
Being product-centric allows you to focus solely on one thing: what you do best, which is building your product. It advocates the strategy of putting all your efforts into building the best-in-class products in your niche.
Another advantage of a product-centric approach is that you build your reputation through the quality of your product. If you achieve this level, you will be famous in your industry for providing the best products.
If a company puts more emphasis on product development, it offers new products and innovative solutions that better adapt to the ever-changing market dynamics.
These companies also have a clearer understanding of the product roadmap, which enables them to make the workflows and processes as smooth as possible, leading to increased productivity.
It not only offers higher customer satisfaction, but it also has a great role in increasing employee engagement by aligning the workforce around a shared goal and providing them with a sense of purpose.
Cons
If you solely focus on product development and launch, you might miss out on finding the right market fit and fail to fulfil your users' demands. Your product might be best in its niche, but it would be of no use if customers don't want it at all.
This approach also requires a behavioural change in the customer because it wasn't built from the user's perspective. You might have to groom your customers to start liking your product the way you built it, which can take a lot of time and money. You will need to invest more to stay in the market while burning cash until you gain momentum.
While this approach undoubtedly offers higher rewards, it also carries a high risk of failure.
Product-centric companies work on the principle of presenting the product that users have not yet realised is needed. As Steve Jobs said, “People don't know what they want until you show it to them.”
Pros
Being product-centric allows you to focus solely on one thing: what you do best, which is building your product. It advocates the strategy of putting all your efforts into building the best-in-class products in your niche.
Another advantage of a product-centric approach is that you build your reputation through the quality of your product. If you achieve this level, you will be famous in your industry for providing the best products.
If a company puts more emphasis on product development, it offers new products and innovative solutions that better adapt to the ever-changing market dynamics.
These companies also have a clearer understanding of the product roadmap, which enables them to make the workflows and processes as smooth as possible, leading to increased productivity.
It not only offers higher customer satisfaction, but it also has a great role in increasing employee engagement by aligning the workforce around a shared goal and providing them with a sense of purpose.
Cons
If you solely focus on product development and launch, you might miss out on finding the right market fit and fail to fulfil your users' demands. Your product might be best in its niche, but it would be of no use if customers don't want it at all.
This approach also requires a behavioural change in the customer because it wasn't built from the user's perspective. You might have to groom your customers to start liking your product the way you built it, which can take a lot of time and money. You will need to invest more to stay in the market while burning cash until you gain momentum.
While this approach undoubtedly offers higher rewards, it also carries a high risk of failure.
Product-centric companies work on the principle of presenting the product that users have not yet realised is needed. As Steve Jobs said, “People don't know what they want until you show it to them.”
Pros
Being product-centric allows you to focus solely on one thing: what you do best, which is building your product. It advocates the strategy of putting all your efforts into building the best-in-class products in your niche.
Another advantage of a product-centric approach is that you build your reputation through the quality of your product. If you achieve this level, you will be famous in your industry for providing the best products.
If a company puts more emphasis on product development, it offers new products and innovative solutions that better adapt to the ever-changing market dynamics.
These companies also have a clearer understanding of the product roadmap, which enables them to make the workflows and processes as smooth as possible, leading to increased productivity.
It not only offers higher customer satisfaction, but it also has a great role in increasing employee engagement by aligning the workforce around a shared goal and providing them with a sense of purpose.
Cons
If you solely focus on product development and launch, you might miss out on finding the right market fit and fail to fulfil your users' demands. Your product might be best in its niche, but it would be of no use if customers don't want it at all.
This approach also requires a behavioural change in the customer because it wasn't built from the user's perspective. You might have to groom your customers to start liking your product the way you built it, which can take a lot of time and money. You will need to invest more to stay in the market while burning cash until you gain momentum.
While this approach undoubtedly offers higher rewards, it also carries a high risk of failure.
Pros and cons of being user centric
The user-centric approach articulates the whole customer journey for a great user experience. It aims to keep a keen eye on building customer loyalty and maximising user lifetime value.
Pros
As you build your products after a detailed study of the user needs, you already have a market available for you to enter. You can simply market your products to help users understand what they need is being offered by you.
Customer-centricity is a lifelong approach. You don't just launch products for customers and forget about them; you constantly monitor their growing needs and evolve products to stay relevant.
Preparing solutions that consider users clearly shows up in all aspects of your business, such as support, sales, marketing, products, and customer success. It builds positive sentiments in users, leading to brand affinity that lasts for several upcoming generations.
Cons
Even with so many benefits, it is not an easy ride to become a favourite brand of your customers. Extensive research is required to find what your customers need. You can get help from marketing automation tools to get all the footfall analytics or conduct surveys to get customer feedback and promote them for wider participation, which can all get quite expensive.
When you spend most of your time on customer research, your product might be of inferior quality. It is up to you to find the right balance between product development and user expectations.
After working in user's terms, building your own standard in the marketplace will take plenty of time. Users will find you less authoritative if you always meet their demands instead of putting your own terms. Without a proper balance, you will fall into such situations.
The user-centric approach articulates the whole customer journey for a great user experience. It aims to keep a keen eye on building customer loyalty and maximising user lifetime value.
Pros
As you build your products after a detailed study of the user needs, you already have a market available for you to enter. You can simply market your products to help users understand what they need is being offered by you.
Customer-centricity is a lifelong approach. You don't just launch products for customers and forget about them; you constantly monitor their growing needs and evolve products to stay relevant.
Preparing solutions that consider users clearly shows up in all aspects of your business, such as support, sales, marketing, products, and customer success. It builds positive sentiments in users, leading to brand affinity that lasts for several upcoming generations.
Cons
Even with so many benefits, it is not an easy ride to become a favourite brand of your customers. Extensive research is required to find what your customers need. You can get help from marketing automation tools to get all the footfall analytics or conduct surveys to get customer feedback and promote them for wider participation, which can all get quite expensive.
When you spend most of your time on customer research, your product might be of inferior quality. It is up to you to find the right balance between product development and user expectations.
After working in user's terms, building your own standard in the marketplace will take plenty of time. Users will find you less authoritative if you always meet their demands instead of putting your own terms. Without a proper balance, you will fall into such situations.
The user-centric approach articulates the whole customer journey for a great user experience. It aims to keep a keen eye on building customer loyalty and maximising user lifetime value.
Pros
As you build your products after a detailed study of the user needs, you already have a market available for you to enter. You can simply market your products to help users understand what they need is being offered by you.
Customer-centricity is a lifelong approach. You don't just launch products for customers and forget about them; you constantly monitor their growing needs and evolve products to stay relevant.
Preparing solutions that consider users clearly shows up in all aspects of your business, such as support, sales, marketing, products, and customer success. It builds positive sentiments in users, leading to brand affinity that lasts for several upcoming generations.
Cons
Even with so many benefits, it is not an easy ride to become a favourite brand of your customers. Extensive research is required to find what your customers need. You can get help from marketing automation tools to get all the footfall analytics or conduct surveys to get customer feedback and promote them for wider participation, which can all get quite expensive.
When you spend most of your time on customer research, your product might be of inferior quality. It is up to you to find the right balance between product development and user expectations.
After working in user's terms, building your own standard in the marketplace will take plenty of time. Users will find you less authoritative if you always meet their demands instead of putting your own terms. Without a proper balance, you will fall into such situations.
Product centric vs user-centric product development
A product development approach can be either product-driven or customer-centric, depending on what the customer prefers. Both approaches aim to ensure quality products and improve customer satisfaction. However, there are numerous key differences, which we have mentioned below.
Decision-making process
In a product-centric approach, most decisions are driven by a company's internal vision, expertise, and technological capabilities. The main focus is on what the company can create to differentiate the product from competitors.
In contrast, decision-making in a user-centric approach is based on understanding users' needs, behaviours, and feedback. Companies using this approach learn about their users through research and direct interaction to ensure that products can solve real-world problems.
Prioritisation of innovation vs usability
Product-centric development leans toward technological advancement to introduce the best features or new advancements even if users don't request them. It works on the principle of innovation, leading to superior products that will eventually attract users due to their unique features, even if they might not always directly solve user pain points.
On the other hand, a customer-centric approach prefers usability and solving user problems. Its goal is to create products that are easy to use and intuitive and directly address users' challenges. Though innovation is also involved, the main focus is on improving UX.
Time-to-market
In a product-centric company, product development cycles can be longer because the focus is on perfecting product features and technological innovations before release. The aim is to launch a highly polished product, which can result in a slower time to market.
User-centric companies often adopt agile development processes to allow for faster iterations and shorter time to market. They prioritise releasing a minimal viable product, gathering feedback, and making improvements based on real user input. The continuous iteration and adaptation depend on the user's needs and wants.
Market success criteria
To measure success in a product-centric approach, it is important to notice how much the product stands out from the competition. The primary focus is on differentiation, creating something new or better that brings the company to new heights. Market success might not come immediately, but it will be expected to follow as users recognise the superiority of the product.
For a user-centric approach, success is measured by user satisfaction, adoption, and how well the product fits the market. This product might not be feature-rich, but its success is determined by how well it solves users' issues and meets their needs.
A product development approach can be either product-driven or customer-centric, depending on what the customer prefers. Both approaches aim to ensure quality products and improve customer satisfaction. However, there are numerous key differences, which we have mentioned below.
Decision-making process
In a product-centric approach, most decisions are driven by a company's internal vision, expertise, and technological capabilities. The main focus is on what the company can create to differentiate the product from competitors.
In contrast, decision-making in a user-centric approach is based on understanding users' needs, behaviours, and feedback. Companies using this approach learn about their users through research and direct interaction to ensure that products can solve real-world problems.
Prioritisation of innovation vs usability
Product-centric development leans toward technological advancement to introduce the best features or new advancements even if users don't request them. It works on the principle of innovation, leading to superior products that will eventually attract users due to their unique features, even if they might not always directly solve user pain points.
On the other hand, a customer-centric approach prefers usability and solving user problems. Its goal is to create products that are easy to use and intuitive and directly address users' challenges. Though innovation is also involved, the main focus is on improving UX.
Time-to-market
In a product-centric company, product development cycles can be longer because the focus is on perfecting product features and technological innovations before release. The aim is to launch a highly polished product, which can result in a slower time to market.
User-centric companies often adopt agile development processes to allow for faster iterations and shorter time to market. They prioritise releasing a minimal viable product, gathering feedback, and making improvements based on real user input. The continuous iteration and adaptation depend on the user's needs and wants.
Market success criteria
To measure success in a product-centric approach, it is important to notice how much the product stands out from the competition. The primary focus is on differentiation, creating something new or better that brings the company to new heights. Market success might not come immediately, but it will be expected to follow as users recognise the superiority of the product.
For a user-centric approach, success is measured by user satisfaction, adoption, and how well the product fits the market. This product might not be feature-rich, but its success is determined by how well it solves users' issues and meets their needs.
A product development approach can be either product-driven or customer-centric, depending on what the customer prefers. Both approaches aim to ensure quality products and improve customer satisfaction. However, there are numerous key differences, which we have mentioned below.
Decision-making process
In a product-centric approach, most decisions are driven by a company's internal vision, expertise, and technological capabilities. The main focus is on what the company can create to differentiate the product from competitors.
In contrast, decision-making in a user-centric approach is based on understanding users' needs, behaviours, and feedback. Companies using this approach learn about their users through research and direct interaction to ensure that products can solve real-world problems.
Prioritisation of innovation vs usability
Product-centric development leans toward technological advancement to introduce the best features or new advancements even if users don't request them. It works on the principle of innovation, leading to superior products that will eventually attract users due to their unique features, even if they might not always directly solve user pain points.
On the other hand, a customer-centric approach prefers usability and solving user problems. Its goal is to create products that are easy to use and intuitive and directly address users' challenges. Though innovation is also involved, the main focus is on improving UX.
Time-to-market
In a product-centric company, product development cycles can be longer because the focus is on perfecting product features and technological innovations before release. The aim is to launch a highly polished product, which can result in a slower time to market.
User-centric companies often adopt agile development processes to allow for faster iterations and shorter time to market. They prioritise releasing a minimal viable product, gathering feedback, and making improvements based on real user input. The continuous iteration and adaptation depend on the user's needs and wants.
Market success criteria
To measure success in a product-centric approach, it is important to notice how much the product stands out from the competition. The primary focus is on differentiation, creating something new or better that brings the company to new heights. Market success might not come immediately, but it will be expected to follow as users recognise the superiority of the product.
For a user-centric approach, success is measured by user satisfaction, adoption, and how well the product fits the market. This product might not be feature-rich, but its success is determined by how well it solves users' issues and meets their needs.
Examples of product centric vs user-centric product development
There are many product-centric and user-centric companies. Some focus on developing and improving products without giving too much attention to users' needs, while others focus on gaining an edge in the market and building a loyal customer base. Some of the best examples are mentioned below.
Sonos - Product centric
When Sonos first launched its simple but attractive home audio solutions, most consumers were not actively seeking what they offered. At that time, Audiophiles were using complex systems, while others were happy with simpler devices like clock radios and boomboxes.
Sonos made it easy and affordable to stream music in any room to attract casual customers. Once people experienced it at their friend's house or through a demo, they realised its actual appeal. Sonos also created categories with every new product release to create a demand for smart speakers that people didn't know they wanted but now can't live without.
Dyson - Product centric
Another great example of a product-centric approach is Dyson, which relies on its advanced research to create the best vacuums, fans, and other air-based products. With simple designs, they attract consumers who are ready to pay extra for premium products.
SharkNinja, a competitor, also tries to imitate them, but Dyson is constantly innovating to stay ahead and protect its elite brand.
Zappos - User-centric
Zappos is an Amazon-owned brand that delivers user-centricity. Whether you hate or love shoe shopping, it is a fact that not every shoe will fit. The need to try shoes on makes ecommerce a poor fit for footwear. Luckily, Zappos cracked the code.
It provides free returns, facilitating its user-centric strategy and removing a primary barrier for online shoe shoppers who don't want to return items. Above all, its obsession with user research and analysis has also contributed to happy customers and market share.
IKEA - User-centric
IKEA is another good example of a user-centric company in product development. It designs modular and customisable products, considering customers' desires. This speciality enables users to adapt the products according to their needs and preferences, increasing personalisation and ownership.
IKEA also provides detailed instructions and tools needed for assembly to ensure its products are user-friendly, further enhancing the user experience.
There are many product-centric and user-centric companies. Some focus on developing and improving products without giving too much attention to users' needs, while others focus on gaining an edge in the market and building a loyal customer base. Some of the best examples are mentioned below.
Sonos - Product centric
When Sonos first launched its simple but attractive home audio solutions, most consumers were not actively seeking what they offered. At that time, Audiophiles were using complex systems, while others were happy with simpler devices like clock radios and boomboxes.
Sonos made it easy and affordable to stream music in any room to attract casual customers. Once people experienced it at their friend's house or through a demo, they realised its actual appeal. Sonos also created categories with every new product release to create a demand for smart speakers that people didn't know they wanted but now can't live without.
Dyson - Product centric
Another great example of a product-centric approach is Dyson, which relies on its advanced research to create the best vacuums, fans, and other air-based products. With simple designs, they attract consumers who are ready to pay extra for premium products.
SharkNinja, a competitor, also tries to imitate them, but Dyson is constantly innovating to stay ahead and protect its elite brand.
Zappos - User-centric
Zappos is an Amazon-owned brand that delivers user-centricity. Whether you hate or love shoe shopping, it is a fact that not every shoe will fit. The need to try shoes on makes ecommerce a poor fit for footwear. Luckily, Zappos cracked the code.
It provides free returns, facilitating its user-centric strategy and removing a primary barrier for online shoe shoppers who don't want to return items. Above all, its obsession with user research and analysis has also contributed to happy customers and market share.
IKEA - User-centric
IKEA is another good example of a user-centric company in product development. It designs modular and customisable products, considering customers' desires. This speciality enables users to adapt the products according to their needs and preferences, increasing personalisation and ownership.
IKEA also provides detailed instructions and tools needed for assembly to ensure its products are user-friendly, further enhancing the user experience.
There are many product-centric and user-centric companies. Some focus on developing and improving products without giving too much attention to users' needs, while others focus on gaining an edge in the market and building a loyal customer base. Some of the best examples are mentioned below.
Sonos - Product centric
When Sonos first launched its simple but attractive home audio solutions, most consumers were not actively seeking what they offered. At that time, Audiophiles were using complex systems, while others were happy with simpler devices like clock radios and boomboxes.
Sonos made it easy and affordable to stream music in any room to attract casual customers. Once people experienced it at their friend's house or through a demo, they realised its actual appeal. Sonos also created categories with every new product release to create a demand for smart speakers that people didn't know they wanted but now can't live without.
Dyson - Product centric
Another great example of a product-centric approach is Dyson, which relies on its advanced research to create the best vacuums, fans, and other air-based products. With simple designs, they attract consumers who are ready to pay extra for premium products.
SharkNinja, a competitor, also tries to imitate them, but Dyson is constantly innovating to stay ahead and protect its elite brand.
Zappos - User-centric
Zappos is an Amazon-owned brand that delivers user-centricity. Whether you hate or love shoe shopping, it is a fact that not every shoe will fit. The need to try shoes on makes ecommerce a poor fit for footwear. Luckily, Zappos cracked the code.
It provides free returns, facilitating its user-centric strategy and removing a primary barrier for online shoe shoppers who don't want to return items. Above all, its obsession with user research and analysis has also contributed to happy customers and market share.
IKEA - User-centric
IKEA is another good example of a user-centric company in product development. It designs modular and customisable products, considering customers' desires. This speciality enables users to adapt the products according to their needs and preferences, increasing personalisation and ownership.
IKEA also provides detailed instructions and tools needed for assembly to ensure its products are user-friendly, further enhancing the user experience.
Which approach should you choose?
When it comes to choosing between a product-centric and user-centric approach to product development, it mainly depends on your business goals, industry, and the nature of your products. Successful businesses often combine the best of both strategies to create innovative products that also meet users' needs.
If you understand user needs, you can improve your product development and create products that your customers will love. Focusing on innovation and quality can also help your products perform well in the market.
When it comes to choosing between a product-centric and user-centric approach to product development, it mainly depends on your business goals, industry, and the nature of your products. Successful businesses often combine the best of both strategies to create innovative products that also meet users' needs.
If you understand user needs, you can improve your product development and create products that your customers will love. Focusing on innovation and quality can also help your products perform well in the market.
When it comes to choosing between a product-centric and user-centric approach to product development, it mainly depends on your business goals, industry, and the nature of your products. Successful businesses often combine the best of both strategies to create innovative products that also meet users' needs.
If you understand user needs, you can improve your product development and create products that your customers will love. Focusing on innovation and quality can also help your products perform well in the market.
Frequently Asked Questions
Is Apple product-centric or customer-centric?
Test
What are the three principles of product development?
Test
What is the user-centric design?
Test
Final Thoughts
Products and users are two of the most essential things a business needs to control. If your product is not good, it doesn't matter how much you try; it won't be possible to make your customer happy. Similarly, if you don't offer a good user experience, your amazing product won't be able to do much beyond a point. You need to keep a balanced approach to get the best out of these strategies. You can align innovations with your user's needs to build a user-centric brand that also leads the way in product excellence.
Frequently Asked Questions
Is Apple product-centric or customer-centric?
Test
What are the three principles of product development?
Test
What is the user-centric design?
Test
Final Thoughts
Products and users are two of the most essential things a business needs to control. If your product is not good, it doesn't matter how much you try; it won't be possible to make your customer happy. Similarly, if you don't offer a good user experience, your amazing product won't be able to do much beyond a point. You need to keep a balanced approach to get the best out of these strategies. You can align innovations with your user's needs to build a user-centric brand that also leads the way in product excellence.
Frequently Asked Questions
Is Apple product-centric or customer-centric?
Test
What are the three principles of product development?
Test
What is the user-centric design?
Test
Final Thoughts
Products and users are two of the most essential things a business needs to control. If your product is not good, it doesn't matter how much you try; it won't be possible to make your customer happy. Similarly, if you don't offer a good user experience, your amazing product won't be able to do much beyond a point. You need to keep a balanced approach to get the best out of these strategies. You can align innovations with your user's needs to build a user-centric brand that also leads the way in product excellence.
ARTICLE #118
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