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INBOUND 2024
HubSpot Breeze AI
AI in Marketing
Business Growth
Personalisation Trends
ARTICLE #123
INBOUND 2024: AI, personalisation, and future growth
INBOUND 2024
HubSpot Breeze AI
AI in Marketing
Business Growth
Personalisation Trends
INBOUND 2024
HubSpot Breeze AI
AI in Marketing
Business Growth
Personalisation Trends
Written by:
3 min read
Updated on: November 14, 2024
Toni Hukkanen
Head of Design
Creative Direction, Brand Direction
Toni Hukkanen
Head of Design
Creative Direction, Brand Direction
Attending INBOUND 2024 felt less like a standard conference and more like a futuristic festival for business-savvy innovators. Hosted at Boston’s Convention & Exhibition Centre from 18–20 September, it attracted nearly 12,000 marketing, sales, and customer experience experts, all searching for the next big thing.
A major shift this year was HubSpot’s introduction of paid ticketing, which made the event even more of a magnet for those who were serious about learning and contributing. Rather than wanderers simply browsing stands, attendees were fully engaged in every workshop and breakout session, tossing ideas around like confetti. The result? A crowd of equally driven professionals, all eager to stretch the boundaries of what’s possible in today’s fast-changing business world.
Attending INBOUND 2024 felt less like a standard conference and more like a futuristic festival for business-savvy innovators. Hosted at Boston’s Convention & Exhibition Centre from 18–20 September, it attracted nearly 12,000 marketing, sales, and customer experience experts, all searching for the next big thing.
A major shift this year was HubSpot’s introduction of paid ticketing, which made the event even more of a magnet for those who were serious about learning and contributing. Rather than wanderers simply browsing stands, attendees were fully engaged in every workshop and breakout session, tossing ideas around like confetti. The result? A crowd of equally driven professionals, all eager to stretch the boundaries of what’s possible in today’s fast-changing business world.
Keynote moments: Big ideas, straight talk
Keynote moments: Big ideas, straight talk
The keynote schedule was filled with visionaries, each offering unique perspectives.
The opening keynote set the tone with a spotlight on AI’s rapid evolution, led by Kara Swisher. Famous for her no-nonsense style, Kara didn’t sugar-coat anything: AI offers incredible opportunities but also raises significant risks. Her main message? AI can be a game-changer as long as it’s approached ethically and kept people-centric—because with great power comes the occasional hazard sign.
The Ryan Reynolds touch on storytelling
Equally memorable was Ryan Reynolds, whose shift from Hollywood actor to advertising entrepreneur has given him fresh insights into brand storytelling. His stance is that while AI and automation can amplify your reach, the real magic happens through genuine human connection. It’s a smart reminder that advanced tools alone won’t fix all your marketing woes—you still need an authentic spark to captivate an audience.
The keynote schedule was filled with visionaries, each offering unique perspectives.
The opening keynote set the tone with a spotlight on AI’s rapid evolution, led by Kara Swisher. Famous for her no-nonsense style, Kara didn’t sugar-coat anything: AI offers incredible opportunities but also raises significant risks. Her main message? AI can be a game-changer as long as it’s approached ethically and kept people-centric—because with great power comes the occasional hazard sign.
The Ryan Reynolds touch on storytelling
Equally memorable was Ryan Reynolds, whose shift from Hollywood actor to advertising entrepreneur has given him fresh insights into brand storytelling. His stance is that while AI and automation can amplify your reach, the real magic happens through genuine human connection. It’s a smart reminder that advanced tools alone won’t fix all your marketing woes—you still need an authentic spark to captivate an audience.
Introducing HubSpot’s breeze AI suite
Among the top announcements at INBOUND 2024 was the unveiling of HubSpot’s Breeze AI Suite. If you’ve ever wrestled with tedious admin tasks, this new suite might just be your ticket to calmer days:
1. Breeze Copilot
An intelligent assistant that leverages AI to streamline CRM data and automate everyday tasks. In live demos, it drafted emails, summarised feedback, and scheduled follow-ups in seconds. Less time on routine chores, more time for higher-level thinking.
2. Breeze Agents
Your hub for building personalised automation—covering lead gen, social media monitoring, and even customer service interactions. Its flexibility means you can adapt it for just about any team process requiring a personal touch.
3. Breeze Intelligence
Tapping into data from over 200 million buyer profiles, it arms you with timely insights to enhance conversions and decision-making. Consider it as a data-driven ‘north star’ guiding you towards strategies that click with real audiences.
Among the top announcements at INBOUND 2024 was the unveiling of HubSpot’s Breeze AI Suite. If you’ve ever wrestled with tedious admin tasks, this new suite might just be your ticket to calmer days:
1. Breeze Copilot
An intelligent assistant that leverages AI to streamline CRM data and automate everyday tasks. In live demos, it drafted emails, summarised feedback, and scheduled follow-ups in seconds. Less time on routine chores, more time for higher-level thinking.
2. Breeze Agents
Your hub for building personalised automation—covering lead gen, social media monitoring, and even customer service interactions. Its flexibility means you can adapt it for just about any team process requiring a personal touch.
3. Breeze Intelligence
Tapping into data from over 200 million buyer profiles, it arms you with timely insights to enhance conversions and decision-making. Consider it as a data-driven ‘north star’ guiding you towards strategies that click with real audiences.
Access to analytics for all businesses
HubSpot also revealed a crucial shift in how they handle data access. Previously, advanced dataset tools were exclusive to Operations Enterprise users. This year, they’re letting Professional-tier customers in on the action, too. For small to mid-sized enterprises, that’s a real game-changer—it means deeper data analysis without the enterprise-level price tag.
Companies hungry for better metrics can now dive into refined reporting and insight gathering. It’s not just a perk for big players; it’s a broader democratisation of data that can spur growth for organisations of any size.
HubSpot also revealed a crucial shift in how they handle data access. Previously, advanced dataset tools were exclusive to Operations Enterprise users. This year, they’re letting Professional-tier customers in on the action, too. For small to mid-sized enterprises, that’s a real game-changer—it means deeper data analysis without the enterprise-level price tag.
Companies hungry for better metrics can now dive into refined reporting and insight gathering. It’s not just a perk for big players; it’s a broader democratisation of data that can spur growth for organisations of any size.
AI-First marketing session with Dane Vahey of OpenAI
One of the standout sessions tackled the concept of AI-first marketing, led by Dane Vahey from OpenAI. Instead of focusing on minor tasks like content generation, he painted a bigger picture—using AI not only for writing social posts but also for shaping strategy, targeting the right customers, and driving campaign outcomes. The ultimate goal? Real-time adaptability, so your campaigns can shift and evolve based on user behaviour, achieving a level of personalisation we once thought impossible.
For marketers, it’s a major shift in mindset. Rather than simply automating routine tasks, we can imagine a responsive marketing machine that interacts with consumers more like a conversation than a static campaign.
One of the standout sessions tackled the concept of AI-first marketing, led by Dane Vahey from OpenAI. Instead of focusing on minor tasks like content generation, he painted a bigger picture—using AI not only for writing social posts but also for shaping strategy, targeting the right customers, and driving campaign outcomes. The ultimate goal? Real-time adaptability, so your campaigns can shift and evolve based on user behaviour, achieving a level of personalisation we once thought impossible.
For marketers, it’s a major shift in mindset. Rather than simply automating routine tasks, we can imagine a responsive marketing machine that interacts with consumers more like a conversation than a static campaign.
Customisation for CRM
This year, HubSpot also shared updates for marketers and developers eager to put their own stamp on CRM tools. App cards, powered by UI extensions, let developers bring third-party data and functionality directly into HubSpot. Translating that into real benefits means you can customise your CRM environment to precisely what your team needs—no more juggling multiple tabs or hacking disjointed solutions.
This year, HubSpot also shared updates for marketers and developers eager to put their own stamp on CRM tools. App cards, powered by UI extensions, let developers bring third-party data and functionality directly into HubSpot. Translating that into real benefits means you can customise your CRM environment to precisely what your team needs—no more juggling multiple tabs or hacking disjointed solutions.
Hands-on labs, debates, and networking
Of course, INBOUND 2024 wasn’t just about passively soaking up talks. HubSpot set up labs so attendees could test-drive the latest features like Breeze AI. There were also lively debates on controversial topics such as privacy and ethical automation. These weren’t your typical sessions; they encouraged a back-and-forth dialogue that forced us to weigh different viewpoints. This was a refreshing change from the usual one-sided presentation format.
As for networking, Boston’s Seaport offered the ideal atmosphere for forging meaningful contacts. Think casual lounges rather than stuffy conference halls, helping participants have open, in-depth chats with each other. It was the sort of environment where you could easily pivot from discussing tech specs to swapping entrepreneurial war stories.
Of course, INBOUND 2024 wasn’t just about passively soaking up talks. HubSpot set up labs so attendees could test-drive the latest features like Breeze AI. There were also lively debates on controversial topics such as privacy and ethical automation. These weren’t your typical sessions; they encouraged a back-and-forth dialogue that forced us to weigh different viewpoints. This was a refreshing change from the usual one-sided presentation format.
As for networking, Boston’s Seaport offered the ideal atmosphere for forging meaningful contacts. Think casual lounges rather than stuffy conference halls, helping participants have open, in-depth chats with each other. It was the sort of environment where you could easily pivot from discussing tech specs to swapping entrepreneurial war stories.
Feedback from attendees
One big takeaway from attendees was the emphasis on coupling technical innovation with ethical considerations. People seemed genuinely appreciative that the conversation around AI wasn’t purely “Look what we can do!” but also “Should we do it this way?” The Breeze AI Suite took the crown as the most talked-about reveal, with many folks eyeing how quickly they might integrate these features into their everyday workflows.
Overall, the sessions maintained a pragmatic focus—rather than spouting far-off fantasies; they offered grounded insight into what’s truly effective and what can be done right now. It was precisely what professionals needed: cutting-edge but tangible steps for improving their operations back home.
One big takeaway from attendees was the emphasis on coupling technical innovation with ethical considerations. People seemed genuinely appreciative that the conversation around AI wasn’t purely “Look what we can do!” but also “Should we do it this way?” The Breeze AI Suite took the crown as the most talked-about reveal, with many folks eyeing how quickly they might integrate these features into their everyday workflows.
Overall, the sessions maintained a pragmatic focus—rather than spouting far-off fantasies; they offered grounded insight into what’s truly effective and what can be done right now. It was precisely what professionals needed: cutting-edge but tangible steps for improving their operations back home.
Final thoughts
HubSpot has struck the perfect balance between next-gen technology and a user-first, moral approach. Their Breeze AI offerings promise to reshape how we handle customer interactions and streamline operational tasks, proving that AI—when handled correctly—can spark immense positivity for businesses.
It’s hard not to feel excited about what might unfold at INBOUND 2025. Based on this year’s performance, HubSpot will likely continue to push boundaries, equipping brands with smarter tools and deeper insights for a more integrated, sustainable way of doing business. And if 2024 is any indication, there’s plenty to look forward to.
HubSpot has struck the perfect balance between next-gen technology and a user-first, moral approach. Their Breeze AI offerings promise to reshape how we handle customer interactions and streamline operational tasks, proving that AI—when handled correctly—can spark immense positivity for businesses.
It’s hard not to feel excited about what might unfold at INBOUND 2025. Based on this year’s performance, HubSpot will likely continue to push boundaries, equipping brands with smarter tools and deeper insights for a more integrated, sustainable way of doing business. And if 2024 is any indication, there’s plenty to look forward to.
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