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INBOUND 2024
HubSpot Breeze AI
AI in Marketing
Business Growth
Personalisation Trends
ARTICLE #123
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INBOUND 2024: A transformative experience for the future of AI, personalisation, and business growth
INBOUND 2024
HubSpot Breeze AI
AI in Marketing
Business Growth
Personalisation Trends
Written by:
3 min read
Updated on: November 14, 2024
Toni Hukkanen
Head of Design
Creative Direction, Brand Direction
Toni Hukkanen
Head of Design
Creative Direction, Brand Direction
Toni Hukkanen
Head of Design
Creative Direction, Brand Direction
Attending INBOUND 2024 was like stepping straight into the future. It was held at Boston’s Convention & Exhibition Center from September 18-20. The event welcomed around 12,000 marketing, sales, and customer experience professionals eager to learn what’s next. Inspiration, collaboration, and a focus on the potential of tech-driven customer experience filled every conference hall. Between networking and attending sessions, it was clear that INBOUND is raising the bar for how we do business.
The energy hit me as soon as I walked into the centre. This year, HubSpot introduced paid ticketing to ensure genuine participation and engagement. Unlike past years, this ensured that everyone was truly there, interacting in workshops and breakout sessions and sharing ideas at every turn.
Attending INBOUND 2024 was like stepping straight into the future. It was held at Boston’s Convention & Exhibition Center from September 18-20. The event welcomed around 12,000 marketing, sales, and customer experience professionals eager to learn what’s next. Inspiration, collaboration, and a focus on the potential of tech-driven customer experience filled every conference hall. Between networking and attending sessions, it was clear that INBOUND is raising the bar for how we do business.
The energy hit me as soon as I walked into the centre. This year, HubSpot introduced paid ticketing to ensure genuine participation and engagement. Unlike past years, this ensured that everyone was truly there, interacting in workshops and breakout sessions and sharing ideas at every turn.
Attending INBOUND 2024 was like stepping straight into the future. It was held at Boston’s Convention & Exhibition Center from September 18-20. The event welcomed around 12,000 marketing, sales, and customer experience professionals eager to learn what’s next. Inspiration, collaboration, and a focus on the potential of tech-driven customer experience filled every conference hall. Between networking and attending sessions, it was clear that INBOUND is raising the bar for how we do business.
The energy hit me as soon as I walked into the centre. This year, HubSpot introduced paid ticketing to ensure genuine participation and engagement. Unlike past years, this ensured that everyone was truly there, interacting in workshops and breakout sessions and sharing ideas at every turn.
Keynote moments of INBOUND 2024 where big ideas were shared
Keynote moments of INBOUND 2024 where big ideas were shared
Keynote moments of INBOUND 2024 where big ideas were shared
The keynote schedule was filled with visionaries, each offering unique perspectives. The conference started with a powerful morning talk on AI’s rapid evolution, delivered by Kara Swisher. Known for her straightforward approach, Kara emphasised AI as both an invaluable resource and a significant threat. Her main point? With AI’s power comes responsibility. She advocated for maximising AI's potential as long as it’s implemented in an ethical, people-centric manner.
Ryan Reynolds also shared his ideas, bringing a fresh perspective on brand storytelling. Ryan's journey from Hollywood to advertising was full of stories and wisdom on audience engagement. His philosophy is simple: AI and automation help spread the message, but the real magic happens through genuine human connection. It shows us that despite all the technology, authentic engagement is what truly sets great brands apart.
The keynote schedule was filled with visionaries, each offering unique perspectives. The conference started with a powerful morning talk on AI’s rapid evolution, delivered by Kara Swisher. Known for her straightforward approach, Kara emphasised AI as both an invaluable resource and a significant threat. Her main point? With AI’s power comes responsibility. She advocated for maximising AI's potential as long as it’s implemented in an ethical, people-centric manner.
Ryan Reynolds also shared his ideas, bringing a fresh perspective on brand storytelling. Ryan's journey from Hollywood to advertising was full of stories and wisdom on audience engagement. His philosophy is simple: AI and automation help spread the message, but the real magic happens through genuine human connection. It shows us that despite all the technology, authentic engagement is what truly sets great brands apart.
The keynote schedule was filled with visionaries, each offering unique perspectives. The conference started with a powerful morning talk on AI’s rapid evolution, delivered by Kara Swisher. Known for her straightforward approach, Kara emphasised AI as both an invaluable resource and a significant threat. Her main point? With AI’s power comes responsibility. She advocated for maximising AI's potential as long as it’s implemented in an ethical, people-centric manner.
Ryan Reynolds also shared his ideas, bringing a fresh perspective on brand storytelling. Ryan's journey from Hollywood to advertising was full of stories and wisdom on audience engagement. His philosophy is simple: AI and automation help spread the message, but the real magic happens through genuine human connection. It shows us that despite all the technology, authentic engagement is what truly sets great brands apart.
Introducing HubSpot’s breeze AI suite
One of the main announcements at the conference was the launch of HubSpot's Breeze AI Suite, a new tool that could change how businesses work. Breeze AI includes multiple features, and all of them are equally impressive.
Breeze copilot
Breeze Copilot is an intelligent assistant that uses AI to enhance the CRM data experience and simplify business tasks. In live demos, It drafted emails, summarised feedback, and scheduled follow-up responses in less than a minute, showcasing how much easier our day-to-day lives could be with such a tool.
Breeze agents
Breeze Agents offers a variety of intelligent automation tools that handle everything from prospecting to social media management and customer service. Its flexibility makes it perfect for teams looking to create automation with a personal touch.
Breeze intelligence
It uses data from over 200 million buyer profiles to give businesses valuable insights and boost sales. This feature helps companies to make smarter decisions by understanding real buyer interests.
One of the main announcements at the conference was the launch of HubSpot's Breeze AI Suite, a new tool that could change how businesses work. Breeze AI includes multiple features, and all of them are equally impressive.
Breeze copilot
Breeze Copilot is an intelligent assistant that uses AI to enhance the CRM data experience and simplify business tasks. In live demos, It drafted emails, summarised feedback, and scheduled follow-up responses in less than a minute, showcasing how much easier our day-to-day lives could be with such a tool.
Breeze agents
Breeze Agents offers a variety of intelligent automation tools that handle everything from prospecting to social media management and customer service. Its flexibility makes it perfect for teams looking to create automation with a personal touch.
Breeze intelligence
It uses data from over 200 million buyer profiles to give businesses valuable insights and boost sales. This feature helps companies to make smarter decisions by understanding real buyer interests.
One of the main announcements at the conference was the launch of HubSpot's Breeze AI Suite, a new tool that could change how businesses work. Breeze AI includes multiple features, and all of them are equally impressive.
Breeze copilot
Breeze Copilot is an intelligent assistant that uses AI to enhance the CRM data experience and simplify business tasks. In live demos, It drafted emails, summarised feedback, and scheduled follow-up responses in less than a minute, showcasing how much easier our day-to-day lives could be with such a tool.
Breeze agents
Breeze Agents offers a variety of intelligent automation tools that handle everything from prospecting to social media management and customer service. Its flexibility makes it perfect for teams looking to create automation with a personal touch.
Breeze intelligence
It uses data from over 200 million buyer profiles to give businesses valuable insights and boost sales. This feature helps companies to make smarter decisions by understanding real buyer interests.
Access to analytics for all businesses
A second significant announcement was HubSpot's choice to broaden the accessibility of its data tool. For the past couple of years, datasets have been available only to Operations Enterprise customers, but this year, HubSpot expanded access to Professional-tier users, too. This opens up the possibility for many more businesses to explore their data in more detail. It ultimately provides more bespoke reporting and analysis at a level that would have been limited to larger corporations before.
This is a game-changer for small and mid-sized businesses, as it opens the gates to advanced analytics and allows everyone to implement advanced analytics into their game plan.
A second significant announcement was HubSpot's choice to broaden the accessibility of its data tool. For the past couple of years, datasets have been available only to Operations Enterprise customers, but this year, HubSpot expanded access to Professional-tier users, too. This opens up the possibility for many more businesses to explore their data in more detail. It ultimately provides more bespoke reporting and analysis at a level that would have been limited to larger corporations before.
This is a game-changer for small and mid-sized businesses, as it opens the gates to advanced analytics and allows everyone to implement advanced analytics into their game plan.
A second significant announcement was HubSpot's choice to broaden the accessibility of its data tool. For the past couple of years, datasets have been available only to Operations Enterprise customers, but this year, HubSpot expanded access to Professional-tier users, too. This opens up the possibility for many more businesses to explore their data in more detail. It ultimately provides more bespoke reporting and analysis at a level that would have been limited to larger corporations before.
This is a game-changer for small and mid-sized businesses, as it opens the gates to advanced analytics and allows everyone to implement advanced analytics into their game plan.
Dane Vahey of OpenAI about AI-first marketing
We had an insightful session on AI-first marketing with OpenAI's Dane Vahey. His session introduced the concept of how AI could be used not just in content creation but also in defining strategy, audience segmentation, and campaign performance. His vision took us to a future in which campaigns would respond in real-time to customer interactions, a level of personalisation that was previously unheard of. This flexibility through AI is a mind shift for marketers. This marketing responds to behaviour and engages with the audience like never before.
We had an insightful session on AI-first marketing with OpenAI's Dane Vahey. His session introduced the concept of how AI could be used not just in content creation but also in defining strategy, audience segmentation, and campaign performance. His vision took us to a future in which campaigns would respond in real-time to customer interactions, a level of personalisation that was previously unheard of. This flexibility through AI is a mind shift for marketers. This marketing responds to behaviour and engages with the audience like never before.
We had an insightful session on AI-first marketing with OpenAI's Dane Vahey. His session introduced the concept of how AI could be used not just in content creation but also in defining strategy, audience segmentation, and campaign performance. His vision took us to a future in which campaigns would respond in real-time to customer interactions, a level of personalisation that was previously unheard of. This flexibility through AI is a mind shift for marketers. This marketing responds to behaviour and engages with the audience like never before.
New customisation for CRM
This year, HubSpot announced some big moves for marketers and developers. One exciting feature is the app cards, powered by UI extensions. These app cards enable developers to bring third-party data and tools directly into HubSpot's CRM for a more personalised user experience. This allows companies to customise their CRM to meet their individual needs and add another layer of customisation to HubSpot's CRM toolbox.
This year, HubSpot announced some big moves for marketers and developers. One exciting feature is the app cards, powered by UI extensions. These app cards enable developers to bring third-party data and tools directly into HubSpot's CRM for a more personalised user experience. This allows companies to customise their CRM to meet their individual needs and add another layer of customisation to HubSpot's CRM toolbox.
This year, HubSpot announced some big moves for marketers and developers. One exciting feature is the app cards, powered by UI extensions. These app cards enable developers to bring third-party data and tools directly into HubSpot's CRM for a more personalised user experience. This allows companies to customise their CRM to meet their individual needs and add another layer of customisation to HubSpot's CRM toolbox.
Hands-on labs, debates, and networking at INBOUND 2024
INBOUND 2024 wasn’t about sitting through presentations only. It was about diving in and trying it out. We got hands-on experience with HubSpot’s newest tools in labs while interactive debates took on issues of the day, like the privacy of AI and ethical automation. These sessions encouraged dialogues, invited questions and inquiries, and challenged us for critical thought. It was a break from normal presentations, making the learning environment more collaborative.
The networking atmosphere was just as welcoming. The community-building activities and the relaxed setup at Boston Seaport made it easy to have meaningful conversations with the other professionals. This event was like a mini-festival, one that helped us to make connections beyond the conference itself.
INBOUND 2024 wasn’t about sitting through presentations only. It was about diving in and trying it out. We got hands-on experience with HubSpot’s newest tools in labs while interactive debates took on issues of the day, like the privacy of AI and ethical automation. These sessions encouraged dialogues, invited questions and inquiries, and challenged us for critical thought. It was a break from normal presentations, making the learning environment more collaborative.
The networking atmosphere was just as welcoming. The community-building activities and the relaxed setup at Boston Seaport made it easy to have meaningful conversations with the other professionals. This event was like a mini-festival, one that helped us to make connections beyond the conference itself.
INBOUND 2024 wasn’t about sitting through presentations only. It was about diving in and trying it out. We got hands-on experience with HubSpot’s newest tools in labs while interactive debates took on issues of the day, like the privacy of AI and ethical automation. These sessions encouraged dialogues, invited questions and inquiries, and challenged us for critical thought. It was a break from normal presentations, making the learning environment more collaborative.
The networking atmosphere was just as welcoming. The community-building activities and the relaxed setup at Boston Seaport made it easy to have meaningful conversations with the other professionals. This event was like a mini-festival, one that helped us to make connections beyond the conference itself.
Feedback from attendees on INBOUND 2024
Perhaps one of the coolest things about this year’s INBOUND was the feedback from attendees. They liked the mixture of technical insight and ethical examination of AI, commenting that it felt like a thoroughly integrated, holistic picture of the future of technology. HubSpot had some wonderful new features, and the Breeze AI Suite was an easy winner, with attendees relaying how quickly they would be turning these tools on for their teams.
At INBOUND 2024, emerging tech was brought to the stage while keeping the audience focused on practical, actionable steps they could take. The focus was not on what was possible but on what was effective and ethical.
Perhaps one of the coolest things about this year’s INBOUND was the feedback from attendees. They liked the mixture of technical insight and ethical examination of AI, commenting that it felt like a thoroughly integrated, holistic picture of the future of technology. HubSpot had some wonderful new features, and the Breeze AI Suite was an easy winner, with attendees relaying how quickly they would be turning these tools on for their teams.
At INBOUND 2024, emerging tech was brought to the stage while keeping the audience focused on practical, actionable steps they could take. The focus was not on what was possible but on what was effective and ethical.
Perhaps one of the coolest things about this year’s INBOUND was the feedback from attendees. They liked the mixture of technical insight and ethical examination of AI, commenting that it felt like a thoroughly integrated, holistic picture of the future of technology. HubSpot had some wonderful new features, and the Breeze AI Suite was an easy winner, with attendees relaying how quickly they would be turning these tools on for their teams.
At INBOUND 2024, emerging tech was brought to the stage while keeping the audience focused on practical, actionable steps they could take. The focus was not on what was possible but on what was effective and ethical.
Final thoughts
HubSpot seems to have cracked the code on AI, personalisation and interactivity, and it’s been a good addition to today’s business. Simply bringing Breeze to market will fundamentally alter how we engage with customers and optimise operations. It proves that using AI responsibly can be a powerful tool for positive business transformation.
I am looking forward to what will be in store for us in INBOUND 2025. If this year’s conference indicates the future, HubSpot will keep evolving, providing the tools and knowledge to help businesses build deeper relationships and sustainable growth.
HubSpot seems to have cracked the code on AI, personalisation and interactivity, and it’s been a good addition to today’s business. Simply bringing Breeze to market will fundamentally alter how we engage with customers and optimise operations. It proves that using AI responsibly can be a powerful tool for positive business transformation.
I am looking forward to what will be in store for us in INBOUND 2025. If this year’s conference indicates the future, HubSpot will keep evolving, providing the tools and knowledge to help businesses build deeper relationships and sustainable growth.
HubSpot seems to have cracked the code on AI, personalisation and interactivity, and it’s been a good addition to today’s business. Simply bringing Breeze to market will fundamentally alter how we engage with customers and optimise operations. It proves that using AI responsibly can be a powerful tool for positive business transformation.
I am looking forward to what will be in store for us in INBOUND 2025. If this year’s conference indicates the future, HubSpot will keep evolving, providing the tools and knowledge to help businesses build deeper relationships and sustainable growth.
ARTICLE #123
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Click to copy
New York, NY
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