Book a Call
AR VR Branding
Immersive Brand Experiences
Augmented Reality Design
Virtual Reality Marketing
Innovative Marketing Strategies
ARTICLE #95
How are AR and VR enhancing customer brand experience?
AR VR Branding
Immersive Brand Experiences
Augmented Reality Design
Virtual Reality Marketing
Innovative Marketing Strategies
Written by:
5 min read
Updated on: August 22, 2024
Toni Hukkanen
Head of Design
Creative Direction, Brand Direction
Toni Hukkanen
Head of Design
Creative Direction, Brand Direction
Toni Hukkanen
Head of Design
Creative Direction, Brand Direction
The rise in technology is the reason for changing consumer demands and evolving market trends. Consumers now expect a more immersive and personalised experience whenever they shop for something. Noticing this trend, businesses have started to incorporate AR and VR branding in their marketing strategies.
This increasing use of AR and VR branding is an engaging experience for consumers. It would not be wrong to say that this is transforming the way people search for products and shop, and it can be understood by the fact that 70% of consumers want brands to adopt this use of AR and VR branding. This blog post will discuss how this technology can affect consumers’ emotions and boost your overall brand position.
The rise in technology is the reason for changing consumer demands and evolving market trends. Consumers now expect a more immersive and personalised experience whenever they shop for something. Noticing this trend, businesses have started to incorporate AR and VR branding in their marketing strategies.
This increasing use of AR and VR branding is an engaging experience for consumers. It would not be wrong to say that this is transforming the way people search for products and shop, and it can be understood by the fact that 70% of consumers want brands to adopt this use of AR and VR branding. This blog post will discuss how this technology can affect consumers’ emotions and boost your overall brand position.
The rise in technology is the reason for changing consumer demands and evolving market trends. Consumers now expect a more immersive and personalised experience whenever they shop for something. Noticing this trend, businesses have started to incorporate AR and VR branding in their marketing strategies.
This increasing use of AR and VR branding is an engaging experience for consumers. It would not be wrong to say that this is transforming the way people search for products and shop, and it can be understood by the fact that 70% of consumers want brands to adopt this use of AR and VR branding. This blog post will discuss how this technology can affect consumers’ emotions and boost your overall brand position.
Introducing AR
Introducing AR
Introducing AR
Augmented Reality (AR) refers to the phenomenon of digital aspects being overlaid in real-world elements to create a more intuitive experience. Let’s explain this with an example of Pokemon Go. This game gives its users an immersive experience with the use of AR. Users are required to catch Pokemon that are not present in the real world, but AR creates their virtual representation in the real world through a mobile phone that users can see and hear.
In other words, it can be referred to as the digital representation of those elements that we cannot smell and touch but can see, hear, and feel, and these are not present in real time. This representation is used to explain what a product, item, or human would look like in real life. To create AR, you have to use mobile devices or AR glasses.
Another example is Google Maps, which allows users to see an exact directory line projected in the real world on their mobile screens, a sort of navigation they can follow to reach an exact destination.
Augmented Reality (AR) refers to the phenomenon of digital aspects being overlaid in real-world elements to create a more intuitive experience. Let’s explain this with an example of Pokemon Go. This game gives its users an immersive experience with the use of AR. Users are required to catch Pokemon that are not present in the real world, but AR creates their virtual representation in the real world through a mobile phone that users can see and hear.
In other words, it can be referred to as the digital representation of those elements that we cannot smell and touch but can see, hear, and feel, and these are not present in real time. This representation is used to explain what a product, item, or human would look like in real life. To create AR, you have to use mobile devices or AR glasses.
Another example is Google Maps, which allows users to see an exact directory line projected in the real world on their mobile screens, a sort of navigation they can follow to reach an exact destination.
Augmented Reality (AR) refers to the phenomenon of digital aspects being overlaid in real-world elements to create a more intuitive experience. Let’s explain this with an example of Pokemon Go. This game gives its users an immersive experience with the use of AR. Users are required to catch Pokemon that are not present in the real world, but AR creates their virtual representation in the real world through a mobile phone that users can see and hear.
In other words, it can be referred to as the digital representation of those elements that we cannot smell and touch but can see, hear, and feel, and these are not present in real time. This representation is used to explain what a product, item, or human would look like in real life. To create AR, you have to use mobile devices or AR glasses.
Another example is Google Maps, which allows users to see an exact directory line projected in the real world on their mobile screens, a sort of navigation they can follow to reach an exact destination.
What is VR
Virtual Reality (VR) is different from AR. Where AR is the digital depiction of elements in the real world, VR creates a whole digital environment around users. It is like users can feel themselves in a virtual world.
With the help of VR headsets, users can feel a completely different virtual environment around them. This virtual world has high graphics, 3D sounds, haptic feedback and detailed representations of digital elements. VR is transforming the digital, medical and business world by creating a whole new experience and giving better opportunities to grow.
Let’s take an example of VR rollercoasters. You are not sitting in an amusement park, but when you put on the VR headset, it transports you to a virtual one where you can feel the motion of the ride with 3D sound effects and a complete 360-degree view.
Virtual Reality (VR) is different from AR. Where AR is the digital depiction of elements in the real world, VR creates a whole digital environment around users. It is like users can feel themselves in a virtual world.
With the help of VR headsets, users can feel a completely different virtual environment around them. This virtual world has high graphics, 3D sounds, haptic feedback and detailed representations of digital elements. VR is transforming the digital, medical and business world by creating a whole new experience and giving better opportunities to grow.
Let’s take an example of VR rollercoasters. You are not sitting in an amusement park, but when you put on the VR headset, it transports you to a virtual one where you can feel the motion of the ride with 3D sound effects and a complete 360-degree view.
Virtual Reality (VR) is different from AR. Where AR is the digital depiction of elements in the real world, VR creates a whole digital environment around users. It is like users can feel themselves in a virtual world.
With the help of VR headsets, users can feel a completely different virtual environment around them. This virtual world has high graphics, 3D sounds, haptic feedback and detailed representations of digital elements. VR is transforming the digital, medical and business world by creating a whole new experience and giving better opportunities to grow.
Let’s take an example of VR rollercoasters. You are not sitting in an amusement park, but when you put on the VR headset, it transports you to a virtual one where you can feel the motion of the ride with 3D sound effects and a complete 360-degree view.
Role of AR and VR in branding strategies
AR and VR are transforming the shopping behaviour of consumers. But at the same time, these are also shifting the focus of businesses to incorporate them in their marketing strategies. In the business world, it is all about making yourself unique from others, and this technology helps a lot in doing that.
Immersive storytelling technique
For a brand strategy to be successful, storytelling is one of the important factors. With storytelling, consumers can relate to your brand more, and it develops a connection and loyalty as well.
Although the traditional ways of storytelling like videos and ads are also efficient in delivering results, the use of AR and VR has made it even better. With AR and VR, consumers can have an immersive storytelling experience and see the brand story and visuals playing right in front of their eyes and around them.
For example, if a child is looking to purchase some action figure and points his mobile towards the toy, the whole story of that action figure plays up. This would make his experience more exciting and engaging. This storytelling method enhances customer engagement, builds their curiosity and increases conversions.
Using gamification for marketing
Another rising trend for capturing consumer attention is the use of gamification in marketing strategies. This means that brands can introduce an AR app that allows consumers to gather certain elements or pass certain levels to win prizes and vouchers.
This gamification experience is an interactive way to deal with consumers. When a brand introduces this strategy, people take part in this activity out of curiosity or even for the sake of being trendy. This enables the brand to increase consumer engagement by making shopping a fun activity.
It is estimated that almost 70% of global companies have adopted gamification, which has resulted in a 47% increase in consumer engagement and a 48% increase in employee engagement.
Ability to host virtual events
The use of AR and VR rose after the lockdowns and has only increased since then. For the sake of consumer comfort, brands can even host a full event virtually, where guests or consumers can visit a virtual venue, be seated in virtual spaces, and even interact with each other.
The Metaverse Fashion Week 2024 is an excellent example of this. Designers can show their creations in a more interactive way, and consumers can attend without having to worry about travelling. Hosting these events virtually also eradicates the time barriers, and anyone from around the world can attend.
Not only this, brands can also increase their employee engagement and satisfaction with AR and VR by creating virtual offices or meeting spaces where employees can easily attend from the comfort of their homes or anywhere they want to be.
AR and VR are transforming the shopping behaviour of consumers. But at the same time, these are also shifting the focus of businesses to incorporate them in their marketing strategies. In the business world, it is all about making yourself unique from others, and this technology helps a lot in doing that.
Immersive storytelling technique
For a brand strategy to be successful, storytelling is one of the important factors. With storytelling, consumers can relate to your brand more, and it develops a connection and loyalty as well.
Although the traditional ways of storytelling like videos and ads are also efficient in delivering results, the use of AR and VR has made it even better. With AR and VR, consumers can have an immersive storytelling experience and see the brand story and visuals playing right in front of their eyes and around them.
For example, if a child is looking to purchase some action figure and points his mobile towards the toy, the whole story of that action figure plays up. This would make his experience more exciting and engaging. This storytelling method enhances customer engagement, builds their curiosity and increases conversions.
Using gamification for marketing
Another rising trend for capturing consumer attention is the use of gamification in marketing strategies. This means that brands can introduce an AR app that allows consumers to gather certain elements or pass certain levels to win prizes and vouchers.
This gamification experience is an interactive way to deal with consumers. When a brand introduces this strategy, people take part in this activity out of curiosity or even for the sake of being trendy. This enables the brand to increase consumer engagement by making shopping a fun activity.
It is estimated that almost 70% of global companies have adopted gamification, which has resulted in a 47% increase in consumer engagement and a 48% increase in employee engagement.
Ability to host virtual events
The use of AR and VR rose after the lockdowns and has only increased since then. For the sake of consumer comfort, brands can even host a full event virtually, where guests or consumers can visit a virtual venue, be seated in virtual spaces, and even interact with each other.
The Metaverse Fashion Week 2024 is an excellent example of this. Designers can show their creations in a more interactive way, and consumers can attend without having to worry about travelling. Hosting these events virtually also eradicates the time barriers, and anyone from around the world can attend.
Not only this, brands can also increase their employee engagement and satisfaction with AR and VR by creating virtual offices or meeting spaces where employees can easily attend from the comfort of their homes or anywhere they want to be.
AR and VR are transforming the shopping behaviour of consumers. But at the same time, these are also shifting the focus of businesses to incorporate them in their marketing strategies. In the business world, it is all about making yourself unique from others, and this technology helps a lot in doing that.
Immersive storytelling technique
For a brand strategy to be successful, storytelling is one of the important factors. With storytelling, consumers can relate to your brand more, and it develops a connection and loyalty as well.
Although the traditional ways of storytelling like videos and ads are also efficient in delivering results, the use of AR and VR has made it even better. With AR and VR, consumers can have an immersive storytelling experience and see the brand story and visuals playing right in front of their eyes and around them.
For example, if a child is looking to purchase some action figure and points his mobile towards the toy, the whole story of that action figure plays up. This would make his experience more exciting and engaging. This storytelling method enhances customer engagement, builds their curiosity and increases conversions.
Using gamification for marketing
Another rising trend for capturing consumer attention is the use of gamification in marketing strategies. This means that brands can introduce an AR app that allows consumers to gather certain elements or pass certain levels to win prizes and vouchers.
This gamification experience is an interactive way to deal with consumers. When a brand introduces this strategy, people take part in this activity out of curiosity or even for the sake of being trendy. This enables the brand to increase consumer engagement by making shopping a fun activity.
It is estimated that almost 70% of global companies have adopted gamification, which has resulted in a 47% increase in consumer engagement and a 48% increase in employee engagement.
Ability to host virtual events
The use of AR and VR rose after the lockdowns and has only increased since then. For the sake of consumer comfort, brands can even host a full event virtually, where guests or consumers can visit a virtual venue, be seated in virtual spaces, and even interact with each other.
The Metaverse Fashion Week 2024 is an excellent example of this. Designers can show their creations in a more interactive way, and consumers can attend without having to worry about travelling. Hosting these events virtually also eradicates the time barriers, and anyone from around the world can attend.
Not only this, brands can also increase their employee engagement and satisfaction with AR and VR by creating virtual offices or meeting spaces where employees can easily attend from the comfort of their homes or anywhere they want to be.
How AR and VR enhance customers' brand experiences?
In 2024, the global VR market is valued at $15.9 billion, and it is expected to reach $38 billion by 2029. This is a 19.1% increase in its value. Because customers demand a unique and personalised experience every time, brands can use AR and VR technology for this purpose. They do this by making their products more attractive to customers and increasing their ease of use and accessibility.
Increases customer engagement
64% of customers say that their brand loyalty is increased when a brand uses AR in its branding strategies. As we discussed above, the use of gamification increases user engagement. 71% of consumers say that they would shop more if their favourite brands provided AR experiences.
These numbers explain the importance of listening to your customers, understanding what they want, and then giving them their desired services. To stay relevant in the market and stand out in the competition, you must align your branding strategy with your customers' expectations.
For example, if your superstore has too many aisles, customers can get lost. You can introduce an AR app so your customers can easily navigate their desired aisle. Making your products accessible is the main goal, and it will ultimately increase customer engagement. People will obviously shop more where they are treated well.
Provides personalised services
76% of consumers agree that they will purchase more from a brand that provides personalised services. The use of AR apps can give customers personalised recommendations based on their usage history and preferences. These apps can even allow customers to have personalised virtual try-ons, making their shopping experience interactive and enjoyable.
Builds an emotional connection
AR and VR can make the shopping experience more fun, and they are also effective tools for brands to build deeper emotional connections with their potential and existing customers. For every customer, AR and VR experiences are much more immersive and can generate stronger emotional responses, build long-lasting memories, and have much more powerful brand affinity.
VR lets you shift your users to a different world where they can experience your brand values and story in a more meaningful way. This powerful emotional response, whether it is excitement, empathy, or inspiration, can generate memories and emotions far beyond descriptions or more than any other interactive media. Immersive experiences make memories. And when they do, those memories are more likely to convert visitors into long-term customers, increasing your sales.
In 2024, the global VR market is valued at $15.9 billion, and it is expected to reach $38 billion by 2029. This is a 19.1% increase in its value. Because customers demand a unique and personalised experience every time, brands can use AR and VR technology for this purpose. They do this by making their products more attractive to customers and increasing their ease of use and accessibility.
Increases customer engagement
64% of customers say that their brand loyalty is increased when a brand uses AR in its branding strategies. As we discussed above, the use of gamification increases user engagement. 71% of consumers say that they would shop more if their favourite brands provided AR experiences.
These numbers explain the importance of listening to your customers, understanding what they want, and then giving them their desired services. To stay relevant in the market and stand out in the competition, you must align your branding strategy with your customers' expectations.
For example, if your superstore has too many aisles, customers can get lost. You can introduce an AR app so your customers can easily navigate their desired aisle. Making your products accessible is the main goal, and it will ultimately increase customer engagement. People will obviously shop more where they are treated well.
Provides personalised services
76% of consumers agree that they will purchase more from a brand that provides personalised services. The use of AR apps can give customers personalised recommendations based on their usage history and preferences. These apps can even allow customers to have personalised virtual try-ons, making their shopping experience interactive and enjoyable.
Builds an emotional connection
AR and VR can make the shopping experience more fun, and they are also effective tools for brands to build deeper emotional connections with their potential and existing customers. For every customer, AR and VR experiences are much more immersive and can generate stronger emotional responses, build long-lasting memories, and have much more powerful brand affinity.
VR lets you shift your users to a different world where they can experience your brand values and story in a more meaningful way. This powerful emotional response, whether it is excitement, empathy, or inspiration, can generate memories and emotions far beyond descriptions or more than any other interactive media. Immersive experiences make memories. And when they do, those memories are more likely to convert visitors into long-term customers, increasing your sales.
In 2024, the global VR market is valued at $15.9 billion, and it is expected to reach $38 billion by 2029. This is a 19.1% increase in its value. Because customers demand a unique and personalised experience every time, brands can use AR and VR technology for this purpose. They do this by making their products more attractive to customers and increasing their ease of use and accessibility.
Increases customer engagement
64% of customers say that their brand loyalty is increased when a brand uses AR in its branding strategies. As we discussed above, the use of gamification increases user engagement. 71% of consumers say that they would shop more if their favourite brands provided AR experiences.
These numbers explain the importance of listening to your customers, understanding what they want, and then giving them their desired services. To stay relevant in the market and stand out in the competition, you must align your branding strategy with your customers' expectations.
For example, if your superstore has too many aisles, customers can get lost. You can introduce an AR app so your customers can easily navigate their desired aisle. Making your products accessible is the main goal, and it will ultimately increase customer engagement. People will obviously shop more where they are treated well.
Provides personalised services
76% of consumers agree that they will purchase more from a brand that provides personalised services. The use of AR apps can give customers personalised recommendations based on their usage history and preferences. These apps can even allow customers to have personalised virtual try-ons, making their shopping experience interactive and enjoyable.
Builds an emotional connection
AR and VR can make the shopping experience more fun, and they are also effective tools for brands to build deeper emotional connections with their potential and existing customers. For every customer, AR and VR experiences are much more immersive and can generate stronger emotional responses, build long-lasting memories, and have much more powerful brand affinity.
VR lets you shift your users to a different world where they can experience your brand values and story in a more meaningful way. This powerful emotional response, whether it is excitement, empathy, or inspiration, can generate memories and emotions far beyond descriptions or more than any other interactive media. Immersive experiences make memories. And when they do, those memories are more likely to convert visitors into long-term customers, increasing your sales.
Challenges of using AR and VR in branding
There is a lot of hype about this AR and VR technology, and marketers are excited to incorporate this into their marketing strategies. However, this accessibility comes with challenges that cannot be ignored.
Technological accessibility
One primary issue in the adoption of AR and VR is accessibility. Users can experience AR through smartphones and tablets, which are conventional and widely available. However, VR mainly requires headsets that are more specialised and costly. Due to the cost of high-quality VR headsets, not many people can access or afford them.
Some people cannot access the specialised technology or high-speed internet connection necessary for VR to be fully accessible. While lacking general access to technology is an issue, AR and VR's effectiveness can be influenced in places with low economies where there is still a lot of potential for development.
Financial limitations
The price of creating AR and VR technology is another pain point for businesses. Immersive and efficient experiences require significant technological investments and budget.
For example, a business can expect to spend anywhere from $50,000 to $500,000 building a VR experience, depending on how immersive and interactive it is and in what environment it will operate. The cost can be difficult for many businesses to manage, leading to a compromised user experience. It also makes it hard for them to compete with large-scale businesses that have enough budget for these technologies.
Technical debt
To cut the time and cost of developing and incorporating these AR and VR technologies, businesses go for short-term solutions if there are any errors in coding or development or if the production requires more time.
These shortcuts result in technical debts, which means that if a proper process is not followed to solve any technical issue or a failed coding, then with time, the cost to repair will only increase, and it will be hard to overcome the issue. If this is prolonged enough, then businesses can suffer
huge financial and technical losses.
Skill and training
In order to implement these AR and VR strategies, you must hire professionals or train your current team for AR/VR development, 3D modelling, and immersive storytelling. Unfortunately, such skills are limited, which can make the hiring and retaining processes difficult for brands. In addition, your current marketing team may require additional training to properly use these technologies. So, it can be a major investment of time and money to adopt these methods.
There is a lot of hype about this AR and VR technology, and marketers are excited to incorporate this into their marketing strategies. However, this accessibility comes with challenges that cannot be ignored.
Technological accessibility
One primary issue in the adoption of AR and VR is accessibility. Users can experience AR through smartphones and tablets, which are conventional and widely available. However, VR mainly requires headsets that are more specialised and costly. Due to the cost of high-quality VR headsets, not many people can access or afford them.
Some people cannot access the specialised technology or high-speed internet connection necessary for VR to be fully accessible. While lacking general access to technology is an issue, AR and VR's effectiveness can be influenced in places with low economies where there is still a lot of potential for development.
Financial limitations
The price of creating AR and VR technology is another pain point for businesses. Immersive and efficient experiences require significant technological investments and budget.
For example, a business can expect to spend anywhere from $50,000 to $500,000 building a VR experience, depending on how immersive and interactive it is and in what environment it will operate. The cost can be difficult for many businesses to manage, leading to a compromised user experience. It also makes it hard for them to compete with large-scale businesses that have enough budget for these technologies.
Technical debt
To cut the time and cost of developing and incorporating these AR and VR technologies, businesses go for short-term solutions if there are any errors in coding or development or if the production requires more time.
These shortcuts result in technical debts, which means that if a proper process is not followed to solve any technical issue or a failed coding, then with time, the cost to repair will only increase, and it will be hard to overcome the issue. If this is prolonged enough, then businesses can suffer
huge financial and technical losses.
Skill and training
In order to implement these AR and VR strategies, you must hire professionals or train your current team for AR/VR development, 3D modelling, and immersive storytelling. Unfortunately, such skills are limited, which can make the hiring and retaining processes difficult for brands. In addition, your current marketing team may require additional training to properly use these technologies. So, it can be a major investment of time and money to adopt these methods.
There is a lot of hype about this AR and VR technology, and marketers are excited to incorporate this into their marketing strategies. However, this accessibility comes with challenges that cannot be ignored.
Technological accessibility
One primary issue in the adoption of AR and VR is accessibility. Users can experience AR through smartphones and tablets, which are conventional and widely available. However, VR mainly requires headsets that are more specialised and costly. Due to the cost of high-quality VR headsets, not many people can access or afford them.
Some people cannot access the specialised technology or high-speed internet connection necessary for VR to be fully accessible. While lacking general access to technology is an issue, AR and VR's effectiveness can be influenced in places with low economies where there is still a lot of potential for development.
Financial limitations
The price of creating AR and VR technology is another pain point for businesses. Immersive and efficient experiences require significant technological investments and budget.
For example, a business can expect to spend anywhere from $50,000 to $500,000 building a VR experience, depending on how immersive and interactive it is and in what environment it will operate. The cost can be difficult for many businesses to manage, leading to a compromised user experience. It also makes it hard for them to compete with large-scale businesses that have enough budget for these technologies.
Technical debt
To cut the time and cost of developing and incorporating these AR and VR technologies, businesses go for short-term solutions if there are any errors in coding or development or if the production requires more time.
These shortcuts result in technical debts, which means that if a proper process is not followed to solve any technical issue or a failed coding, then with time, the cost to repair will only increase, and it will be hard to overcome the issue. If this is prolonged enough, then businesses can suffer
huge financial and technical losses.
Skill and training
In order to implement these AR and VR strategies, you must hire professionals or train your current team for AR/VR development, 3D modelling, and immersive storytelling. Unfortunately, such skills are limited, which can make the hiring and retaining processes difficult for brands. In addition, your current marketing team may require additional training to properly use these technologies. So, it can be a major investment of time and money to adopt these methods.
How can AR and VR affect customer loyalty?
However, despite the difficulties, AR and VR will still leave a lasting impression on customer loyalty. Both of these interactive technologies offer a gateway to customers from their hectic and dull routines. Businesses can use it to strengthen brand affinity and improve customer retention.
By increasing brand affinity
No other strategy can match the level of satisfaction and inclusiveness a customer feels when they experience AR and VR technologies for shopping or anything else. Imagine a travel company using AR and VR to show the customers what they will experience throughout their journey. A visual representation of all their destinations and milestones.
This is a wholesome experience any consumer can feel. 75% of consumers say that they feel a stronger connection to a brand based on their AR and VR experiences. This way, they can build a strong emotional connection with the brand or business, ultimately leading to an increase in brand affinity.
Enhancing customer retention
AR and VR can help brands attract and retain customers in several ways. By providing exceptional and personalised services, businesses can create an enhanced experience for their returning customers.
For example, AR apps that provide personalised recommendations for products and brands allow users to return and purchase from the same brand. Companies that incorporate AR and VR in their loyalty strategies record an increase in sales by about 90% and customer retention as well.
However, despite the difficulties, AR and VR will still leave a lasting impression on customer loyalty. Both of these interactive technologies offer a gateway to customers from their hectic and dull routines. Businesses can use it to strengthen brand affinity and improve customer retention.
By increasing brand affinity
No other strategy can match the level of satisfaction and inclusiveness a customer feels when they experience AR and VR technologies for shopping or anything else. Imagine a travel company using AR and VR to show the customers what they will experience throughout their journey. A visual representation of all their destinations and milestones.
This is a wholesome experience any consumer can feel. 75% of consumers say that they feel a stronger connection to a brand based on their AR and VR experiences. This way, they can build a strong emotional connection with the brand or business, ultimately leading to an increase in brand affinity.
Enhancing customer retention
AR and VR can help brands attract and retain customers in several ways. By providing exceptional and personalised services, businesses can create an enhanced experience for their returning customers.
For example, AR apps that provide personalised recommendations for products and brands allow users to return and purchase from the same brand. Companies that incorporate AR and VR in their loyalty strategies record an increase in sales by about 90% and customer retention as well.
However, despite the difficulties, AR and VR will still leave a lasting impression on customer loyalty. Both of these interactive technologies offer a gateway to customers from their hectic and dull routines. Businesses can use it to strengthen brand affinity and improve customer retention.
By increasing brand affinity
No other strategy can match the level of satisfaction and inclusiveness a customer feels when they experience AR and VR technologies for shopping or anything else. Imagine a travel company using AR and VR to show the customers what they will experience throughout their journey. A visual representation of all their destinations and milestones.
This is a wholesome experience any consumer can feel. 75% of consumers say that they feel a stronger connection to a brand based on their AR and VR experiences. This way, they can build a strong emotional connection with the brand or business, ultimately leading to an increase in brand affinity.
Enhancing customer retention
AR and VR can help brands attract and retain customers in several ways. By providing exceptional and personalised services, businesses can create an enhanced experience for their returning customers.
For example, AR apps that provide personalised recommendations for products and brands allow users to return and purchase from the same brand. Companies that incorporate AR and VR in their loyalty strategies record an increase in sales by about 90% and customer retention as well.
Frequently Asked Questions
Can small businesses afford AR and VR marketing?
Yes, Small businesses can start with affordable AR solutions, starting with AR apps or enhancing their marketing with social media filters.
What kind of tools are needed to experience AR and VR?
AR can be easily experienced on smartphones or tablets, whereas VR is mostly exclusive to a headset. However, new technologies have made VR more accessible.
Is AR and VR experience safe to use for everyone?
Yes, it's safe to use AR and VR. However, some people may experience discomfort, motion sickness, or uneasiness in perceiving the real world after prolonged use of VR. So, a business must provide suitable guidelines before consumers use AR/VR.
Conclusion
The use of AR and VR has opened up a new dimension of opportunities and ideas to enhance their customers’ brand experience. The benefits of AR and VR far outweigh their limitations and potential difficulties. They just need proper investment and planning. Great things take time, and the results are always greater than the costs.
Brands should also focus on the changing trends and requirements of AR and VR. A well-executed and personalised strategy will increase customer satisfaction, loyalty, and retention.
Frequently Asked Questions
Can small businesses afford AR and VR marketing?
Yes, Small businesses can start with affordable AR solutions, starting with AR apps or enhancing their marketing with social media filters.
What kind of tools are needed to experience AR and VR?
AR can be easily experienced on smartphones or tablets, whereas VR is mostly exclusive to a headset. However, new technologies have made VR more accessible.
Is AR and VR experience safe to use for everyone?
Yes, it's safe to use AR and VR. However, some people may experience discomfort, motion sickness, or uneasiness in perceiving the real world after prolonged use of VR. So, a business must provide suitable guidelines before consumers use AR/VR.
Conclusion
The use of AR and VR has opened up a new dimension of opportunities and ideas to enhance their customers’ brand experience. The benefits of AR and VR far outweigh their limitations and potential difficulties. They just need proper investment and planning. Great things take time, and the results are always greater than the costs.
Brands should also focus on the changing trends and requirements of AR and VR. A well-executed and personalised strategy will increase customer satisfaction, loyalty, and retention.
Frequently Asked Questions
Can small businesses afford AR and VR marketing?
Yes, Small businesses can start with affordable AR solutions, starting with AR apps or enhancing their marketing with social media filters.
What kind of tools are needed to experience AR and VR?
AR can be easily experienced on smartphones or tablets, whereas VR is mostly exclusive to a headset. However, new technologies have made VR more accessible.
Is AR and VR experience safe to use for everyone?
Yes, it's safe to use AR and VR. However, some people may experience discomfort, motion sickness, or uneasiness in perceiving the real world after prolonged use of VR. So, a business must provide suitable guidelines before consumers use AR/VR.
Conclusion
The use of AR and VR has opened up a new dimension of opportunities and ideas to enhance their customers’ brand experience. The benefits of AR and VR far outweigh their limitations and potential difficulties. They just need proper investment and planning. Great things take time, and the results are always greater than the costs.
Brands should also focus on the changing trends and requirements of AR and VR. A well-executed and personalised strategy will increase customer satisfaction, loyalty, and retention.
ARTICLE #95
More news
Work with us
Click to copy
work@for.co
FOR® Industries
- FOR® Brand. FOR® Future.
We’re remote-first — with strategic global hubs
Click to copy
Helsinki, FIN
info@for.fi
Click to copy
New York, NY
ny@for.co
Click to copy
Miami, FL
mia@for.co
Click to copy
Dubai, UAE
uae@for.co
Click to copy
Kyiv, UA
kyiv@for.co
Click to copy
Lagos, NG
lagos@for.ng
Copyright © 2024 FOR®
Work with us
Click to copy
work@for.co
FOR® Industries
- FOR® Brand. FOR® Future.
We’re remote-first — with strategic global hubs
Click to copy
Helsinki, FIN
info@for.fi
Click to copy
New York, NY
ny@for.co
Click to copy
Miami, FL
mia@for.co
Click to copy
Dubai, UAE
uae@for.co
Click to copy
Kyiv, UA
kyiv@for.co
Click to copy
Lagos, NG
lagos@for.ng
Copyright © 2024 FOR®
Work with us
Click to copy
work@for.co
FOR® Industries
We’re remote-first — with strategic global hubs
Click to copy
Helsinki, FIN
hel@for.co
Click to copy
New York, NY
ny@for.co
Click to copy
Miami, FL
mia@for.co
Click to copy
Dubai, UAE
uae@for.co
Click to copy
Kyiv, UA
kyiv@for.co
Click to copy
Lagos, NG
lagos@for.ng
Copyright © 2024 FOR®