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AR VR Branding
Immersive Brand Experiences
Augmented Reality Design
Virtual Reality Marketing
Innovative Marketing Strategies
AR VR Branding
Immersive Brand Experiences
Augmented Reality Design
Virtual Reality Marketing
Innovative Marketing Strategies
ARTICLE #95
How are AR and VR enhancing customer brand experience?
AR VR Branding
Immersive Brand Experiences
Augmented Reality Design
Virtual Reality Marketing
Innovative Marketing Strategies
AR VR Branding
Immersive Brand Experiences
Augmented Reality Design
Virtual Reality Marketing
Innovative Marketing Strategies
Written by:
7 min read
Updated on: August 22, 2024
Toni Hukkanen
Head of Design
Creative Direction, Brand Direction
Toni Hukkanen
Head of Design
Creative Direction, Brand Direction
Technology keeps evolving at breakneck speed, and shoppers increasingly want fresh, personalised trends that spark excitement. AR (augmented reality) and VR (virtual reality) can bring these moments to life in ways traditional methods never could. A recent study suggests 70% of consumers hope brands will adopt these immersive elements, signalling that the demand for interactive experiences is soaring. This shift isn’t just about novelty; it can reshape how buyers connect with products. Rather than sticking to standard ads, companies can deliver hands-on encounters that genuinely boost loyalty.
Let’s explore how augmented reality (AR) and virtual reality (VR) trigger emotional reactions, strengthen marketing campaigns, and bring customers back for more. Brands hoping to stand out in a competitive space might find these immersive approaches a major draw.
Technology keeps evolving at breakneck speed, and shoppers increasingly want fresh, personalised trends that spark excitement. AR (augmented reality) and VR (virtual reality) can bring these moments to life in ways traditional methods never could. A recent study suggests 70% of consumers hope brands will adopt these immersive elements, signalling that the demand for interactive experiences is soaring. This shift isn’t just about novelty; it can reshape how buyers connect with products. Rather than sticking to standard ads, companies can deliver hands-on encounters that genuinely boost loyalty.
Let’s explore how augmented reality (AR) and virtual reality (VR) trigger emotional reactions, strengthen marketing campaigns, and bring customers back for more. Brands hoping to stand out in a competitive space might find these immersive approaches a major draw.
Introducing augmented reality
Introducing augmented reality
Augmented reality (AR) sprinkles digital elements into the physical world, often so convincingly that it feels borderline magical. Consider Pokémon Go: virtual creatures pop up on your phone as if they’re roaming right beside you. It’s part game, part AR performance—and it’s ridiculously fun.
In plain language, AR adds digital visuals to whatever you’re actually seeing. Picture arrows guiding your path in real-time or an app that overlays a new sofa onto your living room floor before you buy it. Plenty of people use AR daily—Google Maps even features a Live View mode that places direction arrows on your real-world surroundings.
Augmented reality (AR) sprinkles digital elements into the physical world, often so convincingly that it feels borderline magical. Consider Pokémon Go: virtual creatures pop up on your phone as if they’re roaming right beside you. It’s part game, part AR performance—and it’s ridiculously fun.
In plain language, AR adds digital visuals to whatever you’re actually seeing. Picture arrows guiding your path in real-time or an app that overlays a new sofa onto your living room floor before you buy it. Plenty of people use AR daily—Google Maps even features a Live View mode that places direction arrows on your real-world surroundings.
What is virtual reality?
Virtual reality (VR) is a completely different ballgame. Where AR adds digital features to your normal surroundings, VR swaps them out for an entirely digital environment. Slip on a VR headset, and you might find yourself in a sci-fi lab, a mythical forest, or a rollercoaster simulation all while still standing in your living room. Some theme parks have caught on by offering VR rides that let you twist and turn without leaving solid ground.
By blending 3D sound, responsive digital objects, and a 360-degree view, VR is already shaking up everything from gaming to brand marketing. It’s designed to grab your attention from the second you put on that headset. If that doesn’t spark your curiosity, maybe you need a better headset.
Virtual reality (VR) is a completely different ballgame. Where AR adds digital features to your normal surroundings, VR swaps them out for an entirely digital environment. Slip on a VR headset, and you might find yourself in a sci-fi lab, a mythical forest, or a rollercoaster simulation all while still standing in your living room. Some theme parks have caught on by offering VR rides that let you twist and turn without leaving solid ground.
By blending 3D sound, responsive digital objects, and a 360-degree view, VR is already shaking up everything from gaming to brand marketing. It’s designed to grab your attention from the second you put on that headset. If that doesn’t spark your curiosity, maybe you need a better headset.
Role of AR and VR in branding strategies
AR and VR have evolved from niche curiosities to major forces in consumer engagement. Retailers use interactive demos, and advertisers build immersive campaigns that make products feel more authentic to buyers. Many progressive firms embrace these tools for features like virtual try-ons or animated user manuals, which offer a memorable edge in a crowded digital arena. Standing out online often hinges on creativity, and AR or VR solutions can generate a buzz that standard ads rarely match. In competitive spaces, these technologies often spark shareable moments.
Immersive storytelling technique
Great storytelling makes your brand memorable, and AR or VR can take storytelling to the next level. Traditional channels—like videos or banner ads—have done a decent job, but AR and VR can be even more captivating. If a child points a mobile phone at an action figure on a shelf, and that figure suddenly comes alive with an interactive story, the “wow” factor is off the charts. This kind of storytelling ignites curiosity, drives consumer interaction, and often leads to higher conversions.
Using gamification for marketing
People enjoy a good challenge, and that’s where gamification steps in. Brands can launch AR apps that let shoppers collect virtual tokens around a store or complete mini-tasks to win discount coupons. It sounds playful, but the results are hard to ignore: around 70% of global companies have used some form of gamification, reporting a 47% surge in consumer engagement and a 48% boost in employee participation. Turning shopping into a game can give customers a reason to spend more time with your brand—and that spells better brand visibility.
Ability to host virtual events
After widespread lockdowns, online meetups became standard. AR and VR have taken them a step further by letting brands host entire events in virtual spaces. The Metaverse Fashion Week 2024 is a prime example, where designers can showcase collections on a digital runway, and audiences can “attend” from anywhere in the world. Not only does this open up your event to a bigger crowd, but it also lets guests experience the show in a more personal way. Some businesses even set up virtual offices or meeting rooms, boosting employee satisfaction without geographic limits.
AR and VR have evolved from niche curiosities to major forces in consumer engagement. Retailers use interactive demos, and advertisers build immersive campaigns that make products feel more authentic to buyers. Many progressive firms embrace these tools for features like virtual try-ons or animated user manuals, which offer a memorable edge in a crowded digital arena. Standing out online often hinges on creativity, and AR or VR solutions can generate a buzz that standard ads rarely match. In competitive spaces, these technologies often spark shareable moments.
Immersive storytelling technique
Great storytelling makes your brand memorable, and AR or VR can take storytelling to the next level. Traditional channels—like videos or banner ads—have done a decent job, but AR and VR can be even more captivating. If a child points a mobile phone at an action figure on a shelf, and that figure suddenly comes alive with an interactive story, the “wow” factor is off the charts. This kind of storytelling ignites curiosity, drives consumer interaction, and often leads to higher conversions.
Using gamification for marketing
People enjoy a good challenge, and that’s where gamification steps in. Brands can launch AR apps that let shoppers collect virtual tokens around a store or complete mini-tasks to win discount coupons. It sounds playful, but the results are hard to ignore: around 70% of global companies have used some form of gamification, reporting a 47% surge in consumer engagement and a 48% boost in employee participation. Turning shopping into a game can give customers a reason to spend more time with your brand—and that spells better brand visibility.
Ability to host virtual events
After widespread lockdowns, online meetups became standard. AR and VR have taken them a step further by letting brands host entire events in virtual spaces. The Metaverse Fashion Week 2024 is a prime example, where designers can showcase collections on a digital runway, and audiences can “attend” from anywhere in the world. Not only does this open up your event to a bigger crowd, but it also lets guests experience the show in a more personal way. Some businesses even set up virtual offices or meeting rooms, boosting employee satisfaction without geographic limits.
How AR and VR enhance customers' brand experiences?
Shoppers increasingly want meaningful, hands-on connections with the products and companies they support. AR and VR deliver exactly that by weaving virtual elements into a person’s immediate environment. In 2024, the global VR market hovered near $15.9 billion, and analysts predict it may soar to $38 billion by 2029 (a 19.1% jump). Capitalising on this upswing helps brands create experiences that surpass everyday promotional efforts. Tapping into this surge allows brands to develop experiences that stand out from run-of-the-mill promotions. By adding interactive layers, they build deeper emotional bonds and offer practical benefits, such as test-fitting items at home before hitting “buy.”
Increases customer engagement
Industry surveys show that 64% of consumers feel greater loyalty toward brands using AR features, while 71% say they’d buy more from companies that incorporate these immersive tools. These figures hint at the substantial sway of engaging visuals and playful interactions. Whether it’s an app that helps visitors navigate a large store or a VR preview of a new car interior, a tech-driven approach can feel both fun and convenient. By delighting customers and offering genuine utility, you distinguish yourself from competitors that rely on static or impersonal methods.
Provides personalised services
People often respond positively when a brand shapes its offerings to their individual tastes. AR can tailor an experience by letting shoppers virtually try on garments or customise furniture. Thanks to data analysis, these platforms can also suggest products based on preferences or browsing histories, giving each user a unique selection. Research suggests 76% of buyers prefer brands that adapt services to match their personal requirements. When a shopper feels acknowledged and catered to, they’re more inclined to trust your judgement and return for future purchases.
Builds an emotional connection
Immersive experiences extend beyond flashy tricks and delve into genuine emotional resonance. VR can place someone in a realm that embodies your brand’s core values, showing them a narrative rather than telling them through plain text. That sense of participation can ignite excitement and form enduring memories, which often surpass the impact of typical print or online ads. By delivering deeper impressions, you strengthen loyalty. When individuals recall how your brand made them feel rather than just what it sold, they’re more likely to stay engaged.
Shoppers increasingly want meaningful, hands-on connections with the products and companies they support. AR and VR deliver exactly that by weaving virtual elements into a person’s immediate environment. In 2024, the global VR market hovered near $15.9 billion, and analysts predict it may soar to $38 billion by 2029 (a 19.1% jump). Capitalising on this upswing helps brands create experiences that surpass everyday promotional efforts. Tapping into this surge allows brands to develop experiences that stand out from run-of-the-mill promotions. By adding interactive layers, they build deeper emotional bonds and offer practical benefits, such as test-fitting items at home before hitting “buy.”
Increases customer engagement
Industry surveys show that 64% of consumers feel greater loyalty toward brands using AR features, while 71% say they’d buy more from companies that incorporate these immersive tools. These figures hint at the substantial sway of engaging visuals and playful interactions. Whether it’s an app that helps visitors navigate a large store or a VR preview of a new car interior, a tech-driven approach can feel both fun and convenient. By delighting customers and offering genuine utility, you distinguish yourself from competitors that rely on static or impersonal methods.
Provides personalised services
People often respond positively when a brand shapes its offerings to their individual tastes. AR can tailor an experience by letting shoppers virtually try on garments or customise furniture. Thanks to data analysis, these platforms can also suggest products based on preferences or browsing histories, giving each user a unique selection. Research suggests 76% of buyers prefer brands that adapt services to match their personal requirements. When a shopper feels acknowledged and catered to, they’re more inclined to trust your judgement and return for future purchases.
Builds an emotional connection
Immersive experiences extend beyond flashy tricks and delve into genuine emotional resonance. VR can place someone in a realm that embodies your brand’s core values, showing them a narrative rather than telling them through plain text. That sense of participation can ignite excitement and form enduring memories, which often surpass the impact of typical print or online ads. By delivering deeper impressions, you strengthen loyalty. When individuals recall how your brand made them feel rather than just what it sold, they’re more likely to stay engaged.
Challenges of using AR and VR in branding
Though these technologies have clear upsides, adopting them isn’t always a smooth ride. Many firms grapple with questions about budgets, technical expertise, or how to maintain user-friendly experiences without overspending. Reliable internet access is another factor, especially for VR content that needs a robust connection. When these concerns aren’t addressed, glitches or half-baked demos might do more harm than good. Balancing quality and accessibility calls for thoughtful planning, so each rollout leaves a lasting, positive mark rather than a lukewarm reception or abandoned app.
Technological accessibility
Augmented reality typically works on everyday devices such as smartphones or tablets, broadening the base of potential users. Virtual reality, on the other hand, calls for a dedicated headset that can cost a fair bit. This extra gear narrows the audience, especially in regions with limited funds or slower networks. A powerful Wi-Fi or data plan is also crucial for seamless VR streaming. For brands that target a mass market, these technical constraints can hinder widespread adoption. Adapting campaigns or offering simpler AR features might mitigate those barriers.
Financial limitations
Developing a strong AR or VR project can cost tens of thousands, sometimes hundreds of thousands of pounds, based on its complexity. Smaller businesses could find these figures intimidating and choose basic, lower-budget paths that risk disappointing users. Unfortunately, subpar graphics or frequent bugs undercut credibility. Firms with bigger budgets can afford lavish visuals and advanced features, which may overshadow modest attempts. It’s vital to weigh your investment against potential returns and ensure that the end product does your brand justice.
Technical debt
Some organisations rush to launch AR or VR campaigns, patching together half-finished code or skipping essential testing. This creates a backlog of issues known as technical debt, and fixing these headaches later can drain resources. A glitchy user interface might alienate potential customers, eroding the trust you initially tried to cultivate. If quick patches become the norm, larger structural updates end up costing more time and money in the long run. Careful, methodical development is often wiser, preventing expensive repairs and preserving a brand’s image.
Skill and training
Adopting AR or VR successfully calls for coding know-how, 3D modelling skills, and a user-focused design process. Specialists with these abilities are often in short supply and can command high fees. Upskilling your existing team might be an option, but it demands resources, time, and a new mindset. Even marketing teams need updated tactics to handle immersive campaigns. If you skimp on proper training, your audience may wind up confused rather than intrigued. Early investment in talent and learning paves the way for polished, engaging results.
Though these technologies have clear upsides, adopting them isn’t always a smooth ride. Many firms grapple with questions about budgets, technical expertise, or how to maintain user-friendly experiences without overspending. Reliable internet access is another factor, especially for VR content that needs a robust connection. When these concerns aren’t addressed, glitches or half-baked demos might do more harm than good. Balancing quality and accessibility calls for thoughtful planning, so each rollout leaves a lasting, positive mark rather than a lukewarm reception or abandoned app.
Technological accessibility
Augmented reality typically works on everyday devices such as smartphones or tablets, broadening the base of potential users. Virtual reality, on the other hand, calls for a dedicated headset that can cost a fair bit. This extra gear narrows the audience, especially in regions with limited funds or slower networks. A powerful Wi-Fi or data plan is also crucial for seamless VR streaming. For brands that target a mass market, these technical constraints can hinder widespread adoption. Adapting campaigns or offering simpler AR features might mitigate those barriers.
Financial limitations
Developing a strong AR or VR project can cost tens of thousands, sometimes hundreds of thousands of pounds, based on its complexity. Smaller businesses could find these figures intimidating and choose basic, lower-budget paths that risk disappointing users. Unfortunately, subpar graphics or frequent bugs undercut credibility. Firms with bigger budgets can afford lavish visuals and advanced features, which may overshadow modest attempts. It’s vital to weigh your investment against potential returns and ensure that the end product does your brand justice.
Technical debt
Some organisations rush to launch AR or VR campaigns, patching together half-finished code or skipping essential testing. This creates a backlog of issues known as technical debt, and fixing these headaches later can drain resources. A glitchy user interface might alienate potential customers, eroding the trust you initially tried to cultivate. If quick patches become the norm, larger structural updates end up costing more time and money in the long run. Careful, methodical development is often wiser, preventing expensive repairs and preserving a brand’s image.
Skill and training
Adopting AR or VR successfully calls for coding know-how, 3D modelling skills, and a user-focused design process. Specialists with these abilities are often in short supply and can command high fees. Upskilling your existing team might be an option, but it demands resources, time, and a new mindset. Even marketing teams need updated tactics to handle immersive campaigns. If you skimp on proper training, your audience may wind up confused rather than intrigued. Early investment in talent and learning paves the way for polished, engaging results.
How can AR and VR affect customer loyalty?
Even with hurdles like funding or skill shortages, AR and VR retain enormous potential for reinforcing brand loyalty. Today’s audiences are inundated with conventional ads, from banner pop-ups to email blasts. Offering an immersive environment can set your messages apart from the daily din. Interactive tools leave an impression that lingers, whether someone explores a VR tour of a new product or tests an AR filter while shopping. When handled thoughtfully, these encounters encourage customers to connect more deeply with your brand and return for further engagement.
By increasing brand affinity
People gravitate towards experiences that build a sense of belonging. If a tourism agency provides a VR preview of a proposed holiday, customers can virtually inspect scenic spots or get a feel for resort quality. This tangible preview often outperforms standard brochures. Recent statistics show that 75% of users feel stronger ties to brands that adopt AR or VR elements. When someone steps into your interactive world, they build an emotional link that can overshadow generic marketing claims, leading to heightened trust and repeated conversions.
Enhancing customer retention
After forming that initial bond, it’s crucial to keep customers engaged. AR apps can send tailored suggestions that reflect prior browsing, or VR platforms might offer fresh content to explore over time. Brands report sales boosts of up to 90% when they integrate these immersive tools into their customer journey. The novelty draws people back, but consistent updates ensure the experience doesn’t become stale. Effective retention strategies emphasise convenience and delight, ensuring that existing buyers remain enthusiastic advocates rather than drifting to competitors.
Even with hurdles like funding or skill shortages, AR and VR retain enormous potential for reinforcing brand loyalty. Today’s audiences are inundated with conventional ads, from banner pop-ups to email blasts. Offering an immersive environment can set your messages apart from the daily din. Interactive tools leave an impression that lingers, whether someone explores a VR tour of a new product or tests an AR filter while shopping. When handled thoughtfully, these encounters encourage customers to connect more deeply with your brand and return for further engagement.
By increasing brand affinity
People gravitate towards experiences that build a sense of belonging. If a tourism agency provides a VR preview of a proposed holiday, customers can virtually inspect scenic spots or get a feel for resort quality. This tangible preview often outperforms standard brochures. Recent statistics show that 75% of users feel stronger ties to brands that adopt AR or VR elements. When someone steps into your interactive world, they build an emotional link that can overshadow generic marketing claims, leading to heightened trust and repeated conversions.
Enhancing customer retention
After forming that initial bond, it’s crucial to keep customers engaged. AR apps can send tailored suggestions that reflect prior browsing, or VR platforms might offer fresh content to explore over time. Brands report sales boosts of up to 90% when they integrate these immersive tools into their customer journey. The novelty draws people back, but consistent updates ensure the experience doesn’t become stale. Effective retention strategies emphasise convenience and delight, ensuring that existing buyers remain enthusiastic advocates rather than drifting to competitors.
Frequently Asked Questions
Can small businesses afford AR and VR marketing?
Many smaller brands start with simpler AR features, like mobile-based tools or social media filters, then expand if results look promising. Costs can be managed with a phased approach rather than jumping straight into high-end setups.
What kind of tools are needed to experience AR and VR?
AR often works on common smartphones or tablets, whereas VR typically demands a specialised headset. Some newer devices are more affordable than before, but VR hardware still calls for a separate purchase or rental option.
Is AR and VR experience safe to use for everyone?
Generally, yes. Nonetheless, certain individuals can experience motion sensitivity or mild discomfort. Providing safety guidance, such as taking breaks or adjusting settings, helps maintain a positive encounter for newcomers or those prone to simulation sickness.
Conclusion
Venturing into AR and VR might feel daring at first, similar to transitioning from landlines to smartphones. Yet the payoff can be remarkable: immersive sessions provide more than fleeting entertainment; they invite users into your story, turning them from spectators into active participants. While funding, technical know-how, and accessibility pose challenges, these hurdles are surmountable with proper planning and a clear focus on user delight.
Many businesses discover that once they conquer the initial learning curve, the subsequent engagement numbers justify the effort. Audiences recall experiences that stand out, and AR or VR often does precisely that. If your brand is prepared to combine creative thinking with a well-structured plan, these technologies can strengthen your bond with customers and drive growth in dynamic, memorable ways.
Frequently Asked Questions
Can small businesses afford AR and VR marketing?
Many smaller brands start with simpler AR features, like mobile-based tools or social media filters, then expand if results look promising. Costs can be managed with a phased approach rather than jumping straight into high-end setups.
What kind of tools are needed to experience AR and VR?
AR often works on common smartphones or tablets, whereas VR typically demands a specialised headset. Some newer devices are more affordable than before, but VR hardware still calls for a separate purchase or rental option.
Is AR and VR experience safe to use for everyone?
Generally, yes. Nonetheless, certain individuals can experience motion sensitivity or mild discomfort. Providing safety guidance, such as taking breaks or adjusting settings, helps maintain a positive encounter for newcomers or those prone to simulation sickness.
Conclusion
Venturing into AR and VR might feel daring at first, similar to transitioning from landlines to smartphones. Yet the payoff can be remarkable: immersive sessions provide more than fleeting entertainment; they invite users into your story, turning them from spectators into active participants. While funding, technical know-how, and accessibility pose challenges, these hurdles are surmountable with proper planning and a clear focus on user delight.
Many businesses discover that once they conquer the initial learning curve, the subsequent engagement numbers justify the effort. Audiences recall experiences that stand out, and AR or VR often does precisely that. If your brand is prepared to combine creative thinking with a well-structured plan, these technologies can strengthen your bond with customers and drive growth in dynamic, memorable ways.
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Work with us
Click to copy
work@for.co
- FOR® Brand. FOR® Future.
We’re remote-first — with strategic global hubs
Click to copy
Helsinki, FIN
info@for.fi
Click to copy
New York, NY
ny@for.co
Click to copy
Miami, FL
mia@for.co
Click to copy
Dubai, UAE
uae@for.co
Click to copy
Kyiv, UA
kyiv@for.co
Click to copy
Lagos, NG
lagos@for.ng
Copyright © 2024 FOR®
Work with us
Click to copy
work@for.co
We’re remote-first — with strategic global hubs
Click to copy
Helsinki, FIN
hel@for.co
Click to copy
New York, NY
ny@for.co
Click to copy
Miami, FL
mia@for.co
Click to copy
Dubai, UAE
uae@for.co
Click to copy
Kyiv, UA
kyiv@for.co
Click to copy
Lagos, NG
lagos@for.ng
Copyright © 2024 FOR®