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ARTICLE #60
Top 9 best practices for UI/UX in 2024 to transform your design
UI/UX
web design
user experience
digital design
UX design
Written by:
5 min read
Updated on: July 18, 2024
Toni Hukkanen
Head of Design
Creative Direction, Brand Direction
Toni Hukkanen
Head of Design
Creative Direction, Brand Direction
Toni Hukkanen
Head of Design
Creative Direction, Brand Direction
Do you know that businesses implementing the best UI/UX design practices can double their growth rate compared to the industry benchmark?
UX designing is everywhere, from the dress you wear to the cup of coffee in your hand. It makes people capable of using the latest technology easily and happily. A surprising fact is that around 74% of people readily return to your website or app if its UX is great. UX designing can bring a great positive outcome for your company through an excellent user experience. In short, good design matters a lot.
Considering the importance and advantages of a good user experience and interface, here are the best practices for UI/UX that can positively impact your business in 2024 and beyond.
Do you know that businesses implementing the best UI/UX design practices can double their growth rate compared to the industry benchmark?
UX designing is everywhere, from the dress you wear to the cup of coffee in your hand. It makes people capable of using the latest technology easily and happily. A surprising fact is that around 74% of people readily return to your website or app if its UX is great. UX designing can bring a great positive outcome for your company through an excellent user experience. In short, good design matters a lot.
Considering the importance and advantages of a good user experience and interface, here are the best practices for UI/UX that can positively impact your business in 2024 and beyond.
Do you know that businesses implementing the best UI/UX design practices can double their growth rate compared to the industry benchmark?
UX designing is everywhere, from the dress you wear to the cup of coffee in your hand. It makes people capable of using the latest technology easily and happily. A surprising fact is that around 74% of people readily return to your website or app if its UX is great. UX designing can bring a great positive outcome for your company through an excellent user experience. In short, good design matters a lot.
Considering the importance and advantages of a good user experience and interface, here are the best practices for UI/UX that can positively impact your business in 2024 and beyond.
1. Create user-centred design
1. Create user-centred design
1. Create user-centred design
It is a way of design that focuses on people's requirements, priorities, and behaviours. When designing services, systems, and products, you should consider the user first. Considering what people want helps to design better and more enjoyable user interfaces.
“People ignore design that ignores people," a famous quote by Frank Chimero, a well-known designer, shows the importance of making personalised designs. That’s why it's crucial to research the pain points, preferences and needs of your target audience. With user interviews and learning about their personas, you can design something that matches your goals and also satisfies the user intent.
It is a way of design that focuses on people's requirements, priorities, and behaviours. When designing services, systems, and products, you should consider the user first. Considering what people want helps to design better and more enjoyable user interfaces.
“People ignore design that ignores people," a famous quote by Frank Chimero, a well-known designer, shows the importance of making personalised designs. That’s why it's crucial to research the pain points, preferences and needs of your target audience. With user interviews and learning about their personas, you can design something that matches your goals and also satisfies the user intent.
It is a way of design that focuses on people's requirements, priorities, and behaviours. When designing services, systems, and products, you should consider the user first. Considering what people want helps to design better and more enjoyable user interfaces.
“People ignore design that ignores people," a famous quote by Frank Chimero, a well-known designer, shows the importance of making personalised designs. That’s why it's crucial to research the pain points, preferences and needs of your target audience. With user interviews and learning about their personas, you can design something that matches your goals and also satisfies the user intent.
2. Prioritise mobile in design
Most people use their smartphones and tablets as a prime source of communication and use the Internet. On average, 1 out of 5 people spends 4.5 hours using their mobile phones. So, this approach prioritises interfaces compatible with mobile screens rather than the larger screens of laptops and computers.
However, you can’t fully ignore the people who use desktops. Rather, you should design an interface that is more accessible and mobile-friendly than needing to open it on a desktop.
Most people use their smartphones and tablets as a prime source of communication and use the Internet. On average, 1 out of 5 people spends 4.5 hours using their mobile phones. So, this approach prioritises interfaces compatible with mobile screens rather than the larger screens of laptops and computers.
However, you can’t fully ignore the people who use desktops. Rather, you should design an interface that is more accessible and mobile-friendly than needing to open it on a desktop.
Most people use their smartphones and tablets as a prime source of communication and use the Internet. On average, 1 out of 5 people spends 4.5 hours using their mobile phones. So, this approach prioritises interfaces compatible with mobile screens rather than the larger screens of laptops and computers.
However, you can’t fully ignore the people who use desktops. Rather, you should design an interface that is more accessible and mobile-friendly than needing to open it on a desktop.
3. Make it accessible
This means that your UX design also focuses on disabled individuals and ensures that the product or service is accessible to all. It should involve voice recognition tools, screen readers, and keyboard scanning software. For this, the World Wide Web Consortium (W3C) has set a guideline for designing web content in a more accessible way. Following these guidelines, designers and web developers can ensure that their interfaces are accessible to all people.
This means that your UX design also focuses on disabled individuals and ensures that the product or service is accessible to all. It should involve voice recognition tools, screen readers, and keyboard scanning software. For this, the World Wide Web Consortium (W3C) has set a guideline for designing web content in a more accessible way. Following these guidelines, designers and web developers can ensure that their interfaces are accessible to all people.
This means that your UX design also focuses on disabled individuals and ensures that the product or service is accessible to all. It should involve voice recognition tools, screen readers, and keyboard scanning software. For this, the World Wide Web Consortium (W3C) has set a guideline for designing web content in a more accessible way. Following these guidelines, designers and web developers can ensure that their interfaces are accessible to all people.
4. Keep it consistent
Your UX/UI design should be consistent. It must maintain uniformity in an online brand's appearance and functional parts. This practice benefits users by making them familiar with how your UI works and making it easier for them to use it. It is a basic principle in UX designing that improves brand awareness, usability, and user experience. That's why it's important to use the same colour, font size, and layout throughout your online presence.
Your UX/UI design should be consistent. It must maintain uniformity in an online brand's appearance and functional parts. This practice benefits users by making them familiar with how your UI works and making it easier for them to use it. It is a basic principle in UX designing that improves brand awareness, usability, and user experience. That's why it's important to use the same colour, font size, and layout throughout your online presence.
Your UX/UI design should be consistent. It must maintain uniformity in an online brand's appearance and functional parts. This practice benefits users by making them familiar with how your UI works and making it easier for them to use it. It is a basic principle in UX designing that improves brand awareness, usability, and user experience. That's why it's important to use the same colour, font size, and layout throughout your online presence.
5. Improve performance
This stands for improving and increasing the speed and overall responsiveness of your website. You should make your interface in such a way that it opens quickly and interacts smoothly with people. It is a must for designers to offer a good user experience, lower bounce rate, and good search engine ranking on a website. The reason is that users prioritise being on websites that provide fast-loading and smooth interactions. So, you should use compressed images and lower loading time for better website performance.
This stands for improving and increasing the speed and overall responsiveness of your website. You should make your interface in such a way that it opens quickly and interacts smoothly with people. It is a must for designers to offer a good user experience, lower bounce rate, and good search engine ranking on a website. The reason is that users prioritise being on websites that provide fast-loading and smooth interactions. So, you should use compressed images and lower loading time for better website performance.
This stands for improving and increasing the speed and overall responsiveness of your website. You should make your interface in such a way that it opens quickly and interacts smoothly with people. It is a must for designers to offer a good user experience, lower bounce rate, and good search engine ranking on a website. The reason is that users prioritise being on websites that provide fast-loading and smooth interactions. So, you should use compressed images and lower loading time for better website performance.
6. Keep the design minimalistic
This tip, out of other best practices for UI/UX, is very effective and very important. It focuses on making your app or website as simple as possible. So that it looks clean, clear, visually attractive and effectively conveys what your brand or business is all about. It doesn’t mean that you should avoid being creative. This means that you should create an aesthetically appealing user experience. For this, you can avoid inserting too much information that creates a mess for the user. You can also use the space wisely with a simple layout, font style, and size.
This tip, out of other best practices for UI/UX, is very effective and very important. It focuses on making your app or website as simple as possible. So that it looks clean, clear, visually attractive and effectively conveys what your brand or business is all about. It doesn’t mean that you should avoid being creative. This means that you should create an aesthetically appealing user experience. For this, you can avoid inserting too much information that creates a mess for the user. You can also use the space wisely with a simple layout, font style, and size.
This tip, out of other best practices for UI/UX, is very effective and very important. It focuses on making your app or website as simple as possible. So that it looks clean, clear, visually attractive and effectively conveys what your brand or business is all about. It doesn’t mean that you should avoid being creative. This means that you should create an aesthetically appealing user experience. For this, you can avoid inserting too much information that creates a mess for the user. You can also use the space wisely with a simple layout, font style, and size.
7. Focus on content strategy
Content strategy refers to distributing, planning, and managing content throughout a company's digital presence effectively. This approach ensures that your company's goals are being used while conveying the right message to your audience. Good content increases a user's overall experience. So, you should add clear, crisp, engaging, and accurate content to your website.
Content strategy refers to distributing, planning, and managing content throughout a company's digital presence effectively. This approach ensures that your company's goals are being used while conveying the right message to your audience. Good content increases a user's overall experience. So, you should add clear, crisp, engaging, and accurate content to your website.
Content strategy refers to distributing, planning, and managing content throughout a company's digital presence effectively. This approach ensures that your company's goals are being used while conveying the right message to your audience. Good content increases a user's overall experience. So, you should add clear, crisp, engaging, and accurate content to your website.
8. Make it compatible across various platforms
In UX design, creating an interface that is compatible with various platforms means that your digital app or software is consistent and effective on different web browsers, operating systems (OS), and devices. You should check your designs on various channels, such as different screen sizes, browsers, and devices, to ensure the cross-platform usefulness of your UI/UX. This will help you offer a constant and better experience to your users.
In UX design, creating an interface that is compatible with various platforms means that your digital app or software is consistent and effective on different web browsers, operating systems (OS), and devices. You should check your designs on various channels, such as different screen sizes, browsers, and devices, to ensure the cross-platform usefulness of your UI/UX. This will help you offer a constant and better experience to your users.
In UX design, creating an interface that is compatible with various platforms means that your digital app or software is consistent and effective on different web browsers, operating systems (OS), and devices. You should check your designs on various channels, such as different screen sizes, browsers, and devices, to ensure the cross-platform usefulness of your UI/UX. This will help you offer a constant and better experience to your users.
9. Test the usability
The final practice for excellent UX/UI designing is to test the usability of your interface. You have to check whether the digital products, apps and websites are easy to use or not. It allows you to identify where to improve your UX/UI strategies. For this, you have to analyse the real users when they interact with an interface to pinpoint the issues in your design. This test involves testing how users interact with your designed website and collecting their feedback.
If you are confident in your design skills, you can follow all the above-mentioned practices yourself. If not, you should get help from professionals. Hiring a digital marketing agency for this task would be a bit costly, but it can even pay you more in the long run.
The final practice for excellent UX/UI designing is to test the usability of your interface. You have to check whether the digital products, apps and websites are easy to use or not. It allows you to identify where to improve your UX/UI strategies. For this, you have to analyse the real users when they interact with an interface to pinpoint the issues in your design. This test involves testing how users interact with your designed website and collecting their feedback.
If you are confident in your design skills, you can follow all the above-mentioned practices yourself. If not, you should get help from professionals. Hiring a digital marketing agency for this task would be a bit costly, but it can even pay you more in the long run.
The final practice for excellent UX/UI designing is to test the usability of your interface. You have to check whether the digital products, apps and websites are easy to use or not. It allows you to identify where to improve your UX/UI strategies. For this, you have to analyse the real users when they interact with an interface to pinpoint the issues in your design. This test involves testing how users interact with your designed website and collecting their feedback.
If you are confident in your design skills, you can follow all the above-mentioned practices yourself. If not, you should get help from professionals. Hiring a digital marketing agency for this task would be a bit costly, but it can even pay you more in the long run.
Frequently Asked Questions
Is UI/UX in demand in 2024?
With technological advancement, User Experience (UX) and User Interface (UI) designing are also emerging. We can expect the year 2024 to be much more important in the field of UX/UI design, and more professionals who can work for businesses in UX design are needed.
What are the most important factors of UX design?
The most crucial factors of UX design involve usefulness, accessibility, credibility, value, and what’s in demand. Focusing on these factors can increase the user experience and make the digital product more successful.
What is the next big trend in UX?
The new trend in UX design is 3D design. We can expect much evolution in this trend in the future. Designers will focus on 3D designs to create better user interfaces and experiences.
Are UI and UX the same things?
Although we all use both terms, UI and UX, interchangeably, there is a difference. UI is for visual things and aesthetics like colours, buttons, and typography. On the other hand, UX is for the usefulness of a mobile app or website, which involves interaction, satisfaction, and user flow.
Final Thoughts
As we are in the era of the emerging digital world, you must keep the user experience first in mind to grow your business. A good UX design is not only about how it looks but also about making it more user-friendly and fun to use. You can make more out of your company if you follow the above-mentioned best practices for UI/UX in 2024. By including usability, personalised experiences, and attractive features in your UX design, you can increase customer satisfaction and loyalty to your company and eventually excel in your business.
Frequently Asked Questions
Is UI/UX in demand in 2024?
With technological advancement, User Experience (UX) and User Interface (UI) designing are also emerging. We can expect the year 2024 to be much more important in the field of UX/UI design, and more professionals who can work for businesses in UX design are needed.
What are the most important factors of UX design?
The most crucial factors of UX design involve usefulness, accessibility, credibility, value, and what’s in demand. Focusing on these factors can increase the user experience and make the digital product more successful.
What is the next big trend in UX?
The new trend in UX design is 3D design. We can expect much evolution in this trend in the future. Designers will focus on 3D designs to create better user interfaces and experiences.
Are UI and UX the same things?
Although we all use both terms, UI and UX, interchangeably, there is a difference. UI is for visual things and aesthetics like colours, buttons, and typography. On the other hand, UX is for the usefulness of a mobile app or website, which involves interaction, satisfaction, and user flow.
Final Thoughts
As we are in the era of the emerging digital world, you must keep the user experience first in mind to grow your business. A good UX design is not only about how it looks but also about making it more user-friendly and fun to use. You can make more out of your company if you follow the above-mentioned best practices for UI/UX in 2024. By including usability, personalised experiences, and attractive features in your UX design, you can increase customer satisfaction and loyalty to your company and eventually excel in your business.
Frequently Asked Questions
Is UI/UX in demand in 2024?
With technological advancement, User Experience (UX) and User Interface (UI) designing are also emerging. We can expect the year 2024 to be much more important in the field of UX/UI design, and more professionals who can work for businesses in UX design are needed.
What are the most important factors of UX design?
The most crucial factors of UX design involve usefulness, accessibility, credibility, value, and what’s in demand. Focusing on these factors can increase the user experience and make the digital product more successful.
What is the next big trend in UX?
The new trend in UX design is 3D design. We can expect much evolution in this trend in the future. Designers will focus on 3D designs to create better user interfaces and experiences.
Are UI and UX the same things?
Although we all use both terms, UI and UX, interchangeably, there is a difference. UI is for visual things and aesthetics like colours, buttons, and typography. On the other hand, UX is for the usefulness of a mobile app or website, which involves interaction, satisfaction, and user flow.
Final Thoughts
As we are in the era of the emerging digital world, you must keep the user experience first in mind to grow your business. A good UX design is not only about how it looks but also about making it more user-friendly and fun to use. You can make more out of your company if you follow the above-mentioned best practices for UI/UX in 2024. By including usability, personalised experiences, and attractive features in your UX design, you can increase customer satisfaction and loyalty to your company and eventually excel in your business.
ARTICLE #60
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We’re remote-first — with strategic global hubs
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Click to copy
New York, NY
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Copyright © 2024 FOR®
Work with us
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We’re remote-first — with strategic global hubs
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