Mehuzia

Mehuzia

Mehuzia

Meet JuiceGuys and their renowned product, Mehuiza, public favorite premium smoothies.

JuiceGuys sought out our expertise at FOR to elevate their packaging and art direction, aiming for a colorful and simple yet premium aesthetic that would resonate with their growing customer base.

Drawing inspiration from the brand's commitment to freshness and simplicity, we devised a strategy that emphasized vibrant colors and clean, minimalist design elements while ensuring our work reflected the quality of Mehuiza products and also stood out on crowded shelves.

Project Information

Project Information

Project Information

Year & Location
2011, Helsinki, Finland.

Assignment 
Art Direction, Packaging Design

JuiceGuys started as a small family business in the 1980s in Helsinki. They launched Mehuiza premium smoothie brand to satisfy the demands of the fast growing health-conscious customer base. The fresh and delicious smoothies made the small grow big and now you can find Mehuiza products in almost every deli, supermarket and gas station.

Currently JuiceGuys Oy Business has merged with Green Taste Oy.

2011 © FOR®

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Work with us

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Copyright © 2024 FOR®

  • FOR® Growth

  • FOR® Digital

  • FOR® Brand

  • FOR® Studio

Work with us

Click to copy

work@for.co

Copyright © 2024 FOR®