Year & Location
2018-2019, Helsinki, Finland.

Assignment 
Art Direction, Brand Creation, Packaging Design.


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Unlike many existing skincare brands which focus mainly on science, luv,A actively promotes emotional wellbeing and self-care by providing super natural products. luv,A is a skincare brand that really cares. Packaging was created with a wink of elegance, humour and good feeling. Luv,A was created as a direct-to-consumer brand for people who seek out accessible luxury and a more modern, curated approach to skincare and wellbeing. After the launch Luv,A immediately created a fresh buzz within the beauty community.

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