Many find themselves wondering if in-house teams can achieve the same as an external agency and vice versa, but the problem is, you can’t gauge their performance without setting up a particular task with a clearly defined criterion. It’s like measuring the talent of two athletes without deciding on which sport they’ll compete in.

So, to make things simpler, let’s start by identifying your requirements and exactly what your marketing needs are.

If the top-brass knows how marketing works and how they need something done, they should definitely waste no time in hiring the specific resources they need to accomplish their goals.

However, this means that they’ll be held accountable for any discrepancy in operations, whether it’s related to lack of supervision, vaguely designated positions, channels and hierarchies, or straight up miscommunication of goals and tasks.

How to set up your own team?

To make it clear with an example, you can start by hiring digital marketing managers that are experienced in your niche and have them design a strategy that can eventually reveal the characteristics of the team you’ll require to accomplish the established objectives. This will obviously result in a tedious course of hurdles to navigate and needless to say, the costs will accrue.

And if along the way, you find that the team lacks the skills or doesn’t possess enough knowledge to go through with the task, or any number of problems that can arise in a human resource management-related scenarios, you’ll need to navigate through these problems on your own.

Why hire a digital marketing agency?

On the other hand, if an organization’s leadership decides they don’t want to carry the burden and would much rather outsource all marketing related tasks to an external partner, that’s where digital marketing agencies come in.

You want someone you can rely on and hold accountable for everything?

Hire a digital marketing agency. These companies operate with the intention of taking responsibility of everything related to the service they provide and your job, other than delegation of the tasks, is to monitor their progress.

Whether it’s through weekly meetings or monthly reports, you can gauge the success of branding and digital marketing agencies and exchange ideas for how your brand should proceed with its marketing venture.
Of course, this entails getting off on the right foot, meaning you need to communicate your brand’s vision, core values and branding guidelines to your partners so they can retain consistency across each platform they choose to target.