Packaging Design

Branding

Brand Elements

Brand Personality

Brand Values

The Art of Packaging Design: Making Your Product Stand Out

Packaging Design

Branding

Brand Elements

Brand Personality

Brand Values

WRITTEN BY

Updated on: March 28th, 2024

Huzaifa Rizwan

Lead Content & Growth Manager

Conversion Copy Specialist

5 minutes read

A research at The Paper Worker reports that 72% Americans agree that packaging design can influence their purchasing decisions.

This statistic highlights the significance of packaging design in today's consumer landscape. If you’re one of those businesses that have perfected their product with regards to its features and design, you shouldn’t neglect packaging design of your amazing product.

Rethink Your Brand Identity

Before we get to how you should go about designing your packaging, we need to look at brand identity since it’s the pinnacle of your business’ representation in the market and in the eyes of your audience. Brand identity manages to encapsulate your brand’s purpose, vision, values and its ultimate mission in the market.

Define Brand Personality, Values, and Mission

Your brand personality refers to your brand’s character and essence. It is what your customers should associate and remember your brand. For instance, customers must look at certain products or even packaging and immediately associate them with your brand. Whether it is bold and adventurous or is conservative and traditional, ideally adopt the following in relation to their packaging design. Such a brand must ensure the following

Establish Visual Brand Elements for Consistent Packaging

Effective branding must be consistent, including the color palette, typology, and imagery. Adopting the same for all packages reconciles your brand and reduces the risks of quality distortions.


Read More: Creating a Lasting Impression: The Power of Logo Design

What Makes a Packaging Design Effective?

You need to go beyond aesthetics and craft a story that resonates with your audience before you design a package that communicates value proposition of your product to its consumers.

Design A Visual Story

Brands use visual storytelling as the ideal tool for establishing a repertoire with consumers and creating an emotional connection with the brand.

The elements you choose to include in your design will certainly impact your audience. Whether it’s the typography, the color theme of your product, or certain shapes that make it easy to spot your product from a mile away.

Appeal to the Solution, Not the Product

Think about the problem that your product is solving for your consumers and make sure that it’s communicated clearly in the packaging design you finalize.

Whether it’s a physical or a psychological problem that you’re providing the solution for, find a way to visually illustrate it in your design by utilizing elements that highlight your product’s effectiveness.

Think about how you can paint the whole picture, like some brands that manage to even go as far as to indicate how the product is supposed to be use, visually illustrated right at the package.

Prioritize Sustainability

IBM’s survey reveals that 57% of consumers don’t have a problem paying more for products if companies have a commitment to being environmentally responsible.

If you ever plan on going global, you’ll need to, but more than that, you should want to prioritize sustainability and develop a complete product lifecycle that pays careful attention to eco-friendly disposal or wastage of the product when it comes to an end.

Rather than waiting for international policies to halt your global expansion, make this a priority from the get-go and you won’t regret it later.

In fact, you’ll find your consumers appreciating and preferring your brand over others who don’t as it’s clear that audience sentiments are affected by a brand’s commitment to going green.

Use renewable materials and paste clear instructions that tell your consumers how they should go about wasting the product or delivering it to the nearest disposal center if you have one.

So, Go Green!

Takeaway

At FOR, we specialize in helping brands craft compelling packaging designs that capture attention, communicate brand messaging, and leave a lasting impression on consumers.

Got a product? We can help you develop packaging designs that connect with your audience and establish a bond that stretches across borders! Let’s get in touch and start our venture!

Packaging Design

Branding

Brand Elements

Brand Personality

Brand Values

The Art of Packaging Design: Making Your Product Stand Out

Packaging Design

Branding

Brand Elements

Brand Personality

Brand Values

WRITTEN BY

Updated on: March 28th, 2024

Huzaifa Rizwan

Lead Content & Growth Manager

Conversion Copy Specialist

5 minutes read

A research at The Paper Worker reports that 72% Americans agree that packaging design can influence their purchasing decisions.

This statistic highlights the significance of packaging design in today's consumer landscape. If you’re one of those businesses that have perfected their product with regards to its features and design, you shouldn’t neglect packaging design of your amazing product.

Rethink Your Brand Identity

Before we get to how you should go about designing your packaging, we need to look at brand identity since it’s the pinnacle of your business’ representation in the market and in the eyes of your audience. Brand identity manages to encapsulate your brand’s purpose, vision, values and its ultimate mission in the market.

Define Brand Personality, Values, and Mission

Your brand personality refers to your brand’s character and essence. It is what your customers should associate and remember your brand. For instance, customers must look at certain products or even packaging and immediately associate them with your brand. Whether it is bold and adventurous or is conservative and traditional, ideally adopt the following in relation to their packaging design. Such a brand must ensure the following

Establish Visual Brand Elements for Consistent Packaging

Effective branding must be consistent, including the color palette, typology, and imagery. Adopting the same for all packages reconciles your brand and reduces the risks of quality distortions.


Read More: Creating a Lasting Impression: The Power of Logo Design

What Makes a Packaging Design Effective?

You need to go beyond aesthetics and craft a story that resonates with your audience before you design a package that communicates value proposition of your product to its consumers.

Design A Visual Story

Brands use visual storytelling as the ideal tool for establishing a repertoire with consumers and creating an emotional connection with the brand.

The elements you choose to include in your design will certainly impact your audience. Whether it’s the typography, the color theme of your product, or certain shapes that make it easy to spot your product from a mile away.

Appeal to the Solution, Not the Product

Think about the problem that your product is solving for your consumers and make sure that it’s communicated clearly in the packaging design you finalize.

Whether it’s a physical or a psychological problem that you’re providing the solution for, find a way to visually illustrate it in your design by utilizing elements that highlight your product’s effectiveness.

Think about how you can paint the whole picture, like some brands that manage to even go as far as to indicate how the product is supposed to be use, visually illustrated right at the package.

Prioritize Sustainability

IBM’s survey reveals that 57% of consumers don’t have a problem paying more for products if companies have a commitment to being environmentally responsible.

If you ever plan on going global, you’ll need to, but more than that, you should want to prioritize sustainability and develop a complete product lifecycle that pays careful attention to eco-friendly disposal or wastage of the product when it comes to an end.

Rather than waiting for international policies to halt your global expansion, make this a priority from the get-go and you won’t regret it later.

In fact, you’ll find your consumers appreciating and preferring your brand over others who don’t as it’s clear that audience sentiments are affected by a brand’s commitment to going green.

Use renewable materials and paste clear instructions that tell your consumers how they should go about wasting the product or delivering it to the nearest disposal center if you have one.

So, Go Green!

Takeaway

At FOR, we specialize in helping brands craft compelling packaging designs that capture attention, communicate brand messaging, and leave a lasting impression on consumers.

Got a product? We can help you develop packaging designs that connect with your audience and establish a bond that stretches across borders! Let’s get in touch and start our venture!

Packaging Design

Branding

Brand Elements

Brand Personality

Brand Values

The Art of Packaging Design: Making Your Product Stand Out

Packaging Design

Branding

Brand Elements

Brand Personality

Brand Values

WRITTEN BY

Updated on: March 28th, 2024

Huzaifa Rizwan

Lead Content & Growth Manager

Conversion Copy Specialist

5 minutes read

A research at The Paper Worker reports that 72% Americans agree that packaging design can influence their purchasing decisions.

This statistic highlights the significance of packaging design in today's consumer landscape. If you’re one of those businesses that have perfected their product with regards to its features and design, you shouldn’t neglect packaging design of your amazing product.

Rethink Your Brand Identity

Before we get to how you should go about designing your packaging, we need to look at brand identity since it’s the pinnacle of your business’ representation in the market and in the eyes of your audience. Brand identity manages to encapsulate your brand’s purpose, vision, values and its ultimate mission in the market.

Define Brand Personality, Values, and Mission

Your brand personality refers to your brand’s character and essence. It is what your customers should associate and remember your brand. For instance, customers must look at certain products or even packaging and immediately associate them with your brand. Whether it is bold and adventurous or is conservative and traditional, ideally adopt the following in relation to their packaging design. Such a brand must ensure the following

Establish Visual Brand Elements for Consistent Packaging

Effective branding must be consistent, including the color palette, typology, and imagery. Adopting the same for all packages reconciles your brand and reduces the risks of quality distortions.


Read More: Creating a Lasting Impression: The Power of Logo Design

What Makes a Packaging Design Effective?

You need to go beyond aesthetics and craft a story that resonates with your audience before you design a package that communicates value proposition of your product to its consumers.

Design A Visual Story

Brands use visual storytelling as the ideal tool for establishing a repertoire with consumers and creating an emotional connection with the brand.

The elements you choose to include in your design will certainly impact your audience. Whether it’s the typography, the color theme of your product, or certain shapes that make it easy to spot your product from a mile away.

Appeal to the Solution, Not the Product

Think about the problem that your product is solving for your consumers and make sure that it’s communicated clearly in the packaging design you finalize.

Whether it’s a physical or a psychological problem that you’re providing the solution for, find a way to visually illustrate it in your design by utilizing elements that highlight your product’s effectiveness.

Think about how you can paint the whole picture, like some brands that manage to even go as far as to indicate how the product is supposed to be use, visually illustrated right at the package.

Prioritize Sustainability

IBM’s survey reveals that 57% of consumers don’t have a problem paying more for products if companies have a commitment to being environmentally responsible.

If you ever plan on going global, you’ll need to, but more than that, you should want to prioritize sustainability and develop a complete product lifecycle that pays careful attention to eco-friendly disposal or wastage of the product when it comes to an end.

Rather than waiting for international policies to halt your global expansion, make this a priority from the get-go and you won’t regret it later.

In fact, you’ll find your consumers appreciating and preferring your brand over others who don’t as it’s clear that audience sentiments are affected by a brand’s commitment to going green.

Use renewable materials and paste clear instructions that tell your consumers how they should go about wasting the product or delivering it to the nearest disposal center if you have one.

So, Go Green!

Takeaway

At FOR, we specialize in helping brands craft compelling packaging designs that capture attention, communicate brand messaging, and leave a lasting impression on consumers.

Got a product? We can help you develop packaging designs that connect with your audience and establish a bond that stretches across borders! Let’s get in touch and start our venture!

Work with us

Click to copy

work@for.co

Copyright © 2024 FOR®

  • FOR® Growth

  • FOR® Digital

  • FOR® Brand

  • FOR® Studio

Work with us

Click to copy

work@for.co

Copyright © 2024 FOR®

  • FOR® Growth

  • FOR® Digital

  • FOR® Brand

  • FOR® Studio

Work with us

Click to copy

work@for.co

Copyright © 2024 FOR®