Behind the Polar Grit X2 Pro Watch Film

CGI

Film Production

3D Design

Animation

Motion Design

CGI

Film Production

3D Design

Animation

Motion Design

Written by:

3 min read

Updated on: March 21st, 2024

Toni Hukkanen

Head of Design

Creative Direction, Brand Direction

Toni Hukkanen

Head of Design

Creative Direction, Brand Direction

We’re thrilled to announce our latest collaboration with Polar, a remarkable name in sports and health wearables. Our team at FOR® joined forces with Polar to create a promotional film for the Grit X2 Pro Watch, showcasing both technical brilliance and creative storytelling.

The Brief

Polar’s Grit X2 Pro Watch caters to dedicated athletes and fitness fans, thanks to its dual-frequency GPS, topographic maps, and an AMOLED touchscreen display protected by sapphire crystal glass. This impressive device features military-grade durability and a long-lasting battery, which means it can handle challenging conditions without blinking.

When we got a glimpse of this tough-yet-stylish watch, we knew the promotional video had to match its ambitious character. It needed to reflect the Grit X2 Pro’s rugged design and advanced technology in a way that would genuinely resonate with audiences.

The Process

Our starting point was a detailed storyboard. We analysed data from niche markets and sketched out ideas that would fit the watch’s identity. We then developed a backdrop for each animated sequence, building a coherent look and feel for the entire piece.

Once everyone agreed on the direction, we began producing the CGI animation video. We explored multiple software tools and techniques, constantly refining every frame and movement. Each step was carefully reviewed illustrations turned into 3D models, models moved through lighting tests, and final rendering sequences brought the watch’s capabilities to life.

The Result

We don’t pop the champagne until our partner is fully satisfied. In this case, Polar gave us glowing feedback. We pushed our creative limits to ensure the final video would stand out, and we’re delighted with the outcome. You can see the official film on multiple social platforms, sized and optimised for different channels.

The Polar Grit X2 Pro is designed for athletes who demand serious performance. It’s built to endure harsh environments, packed with advanced features, and developed with cutting-edge ideas. Like the company behind it, this watch aims to surpass expectations in both form and function.

We invite anyone who appreciates powerful design to explore the Grit X2 Pro. Our work with Polar shows how FOR® approaches each project: we combine careful planning, focused creativity, and the drive to push limits. This partnership highlights the impact of working with collaborators who share big ideas.

If you’re ready to do something significant with your brand, reach out to us at FOR®. We’ll be happy to see how we can bring your vision to life—no matter the challenge.

If you’re ready to do something significant with your brand, reach out to us at FOR®. We’ll be happy to see how we can bring your vision to life—no matter the challenge.