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CGI
Film Production
3D Design
Animation
Motion Design
ARTICLE #21
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Behind the Polar Grit X2 Pro Watch Film
CGI
Film Production
3D Design
Animation
Motion Design
CGI
Film Production
3D Design
Animation
Motion Design
Written by:
3 min read
Updated on: March 21st, 2024
Toni Hukkanen
Head of Design
Creative Direction, Brand Direction
Toni Hukkanen
Head of Design
Creative Direction, Brand Direction
The Brief
The Brief
Polar’s Grit X2 Pro Watch caters to dedicated athletes and fitness fans, thanks to its dual-frequency GPS, topographic maps, and an AMOLED touchscreen display protected by sapphire crystal glass. This impressive device features military-grade durability and a long-lasting battery, which means it can handle challenging conditions without blinking.
When we got a glimpse of this tough-yet-stylish watch, we knew the promotional video had to match its ambitious character. It needed to reflect the Grit X2 Pro’s rugged design and advanced technology in a way that would genuinely resonate with audiences.
Polar’s Grit X2 Pro Watch caters to dedicated athletes and fitness fans, thanks to its dual-frequency GPS, topographic maps, and an AMOLED touchscreen display protected by sapphire crystal glass. This impressive device features military-grade durability and a long-lasting battery, which means it can handle challenging conditions without blinking.
When we got a glimpse of this tough-yet-stylish watch, we knew the promotional video had to match its ambitious character. It needed to reflect the Grit X2 Pro’s rugged design and advanced technology in a way that would genuinely resonate with audiences.
The Process
Our starting point was a detailed storyboard. We analysed data from niche markets and sketched out ideas that would fit the watch’s identity. We then developed a backdrop for each animated sequence, building a coherent look and feel for the entire piece.
Once everyone agreed on the direction, we began producing the CGI animation video. We explored multiple software tools and techniques, constantly refining every frame and movement. Each step was carefully reviewed illustrations turned into 3D models, models moved through lighting tests, and final rendering sequences brought the watch’s capabilities to life.
Our starting point was a detailed storyboard. We analysed data from niche markets and sketched out ideas that would fit the watch’s identity. We then developed a backdrop for each animated sequence, building a coherent look and feel for the entire piece.
Once everyone agreed on the direction, we began producing the CGI animation video. We explored multiple software tools and techniques, constantly refining every frame and movement. Each step was carefully reviewed illustrations turned into 3D models, models moved through lighting tests, and final rendering sequences brought the watch’s capabilities to life.
The Result
We don’t pop the champagne until our partner is fully satisfied. In this case, Polar gave us glowing feedback. We pushed our creative limits to ensure the final video would stand out, and we’re delighted with the outcome. You can see the official film on multiple social platforms, sized and optimised for different channels.
The Polar Grit X2 Pro is designed for athletes who demand serious performance. It’s built to endure harsh environments, packed with advanced features, and developed with cutting-edge ideas. Like the company behind it, this watch aims to surpass expectations in both form and function.
We invite anyone who appreciates powerful design to explore the Grit X2 Pro. Our work with Polar shows how FOR® approaches each project: we combine careful planning, focused creativity, and the drive to push limits. This partnership highlights the impact of working with collaborators who share big ideas.
If you’re ready to do something significant with your brand, reach out to us at FOR®. We’ll be happy to see how we can bring your vision to life—no matter the challenge.
We don’t pop the champagne until our partner is fully satisfied. In this case, Polar gave us glowing feedback. We pushed our creative limits to ensure the final video would stand out, and we’re delighted with the outcome. You can see the official film on multiple social platforms, sized and optimised for different channels.
The Polar Grit X2 Pro is designed for athletes who demand serious performance. It’s built to endure harsh environments, packed with advanced features, and developed with cutting-edge ideas. Like the company behind it, this watch aims to surpass expectations in both form and function.
We invite anyone who appreciates powerful design to explore the Grit X2 Pro. Our work with Polar shows how FOR® approaches each project: we combine careful planning, focused creativity, and the drive to push limits. This partnership highlights the impact of working with collaborators who share big ideas.
If you’re ready to do something significant with your brand, reach out to us at FOR®. We’ll be happy to see how we can bring your vision to life—no matter the challenge.
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Work with us
Click to copy
work@for.co
FOR® Industries
We’re remote-first — with strategic global hubs
Click to copy
Helsinki, FIN
hel@for.co
Click to copy
New York, NY
ny@for.co
Click to copy
Miami, FL
mia@for.co
Click to copy
Dubai, UAE
uae@for.co
Click to copy
Kyiv, UA
kyiv@for.co
Click to copy
Lagos, NG
lagos@for.ng
Copyright © 2024 FOR®