The Pantone colour of the year is meant to inspire consumer products and creative projects. However, you don't need to rebrand or change your logo and colours to stay current. Instead, find creative ways to incorporate the colour into your ads, social media posts, or new product lines to boost brand exposure. Here are four ways you can apply Pantone to your brand.

Launch a new collection 

To draw more attention to your collection and increase sales, you can use Pantone's colour of the year to introduce a new range of products that emphasize the message the colour represents.

The brand hopes to attract more customers who want to show off their emotions and make a statement because the colour represents inner power and energy.

Show the social responsibility

Emphasize your community service can improve your business and brand reputation, boost sales, and foster a sense of loyalty among your clientele. And working with Pantone to design items with their colour palette is the ideal method to spread the word about the cause you're supporting.

Link your brand to the Pantone colour

Even if you are unable to organize a fundraiser or start a collection, you can still use social media posts about the colour to generate discussion about your business by displaying every one of your products in the Pantone shade.

Use the colour in the marketing campaigns

By incorporating the Pantone colour into your marketing materials, you can raise brand awareness and foster a favourable relationship with your company.