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CGI
Film Production
3D Design
Animation
Motion Design
ARTICLE #115
Table of contents
Behind the Polar Vantage M3 Watch Film
CGI
Film Production
3D Design
Animation
Motion Design
Written by:
3 min read
Updated on: October 23, 2024
Toni Hukkanen
Head of Design
Creative Direction, Brand Direction
Toni Hukkanen
Head of Design
Creative Direction, Brand Direction
Toni Hukkanen
Head of Design
Creative Direction, Brand Direction
With immense pride, FOR® presents our latest accomplishment. In collaboration with Polar, our trusted client and innovator in sports and health wearables, we have once again pushed the boundaries of innovation and creativity with the launch of the Polar Vantage M3 Watch Film. This milestone showcases not only the brilliance of Polar’s technology but also our dedication to delivering premium visual storytelling through 3D animation and design.
With immense pride, FOR® presents our latest accomplishment. In collaboration with Polar, our trusted client and innovator in sports and health wearables, we have once again pushed the boundaries of innovation and creativity with the launch of the Polar Vantage M3 Watch Film. This milestone showcases not only the brilliance of Polar’s technology but also our dedication to delivering premium visual storytelling through 3D animation and design.
With immense pride, FOR® presents our latest accomplishment. In collaboration with Polar, our trusted client and innovator in sports and health wearables, we have once again pushed the boundaries of innovation and creativity with the launch of the Polar Vantage M3 Watch Film. This milestone showcases not only the brilliance of Polar’s technology but also our dedication to delivering premium visual storytelling through 3D animation and design.
The Brief
The Brief
The Brief
Polar designed the Vantage M3 to meet the needs of multi-sport athletes and outdoor enthusiasts alike. This compact yet powerful device merges the rugged nature of Polar's outdoor series with the advanced performance features of its high-end sports range. Equipped with Elixir™ Biosensing Technologies, it carefully tracks vitals, provides turn-by-turn GPS guidance on full-colour maps, and offers training load monitoring across 150+ sports profiles.
With a bright AMOLED display, 7-day battery life, and intuitive coaching tools, this watch redefines performance and convenience for both professionals and casual enthusiasts. Naturally, such an impressive product demanded a film that reflected the same level of craftsmanship and innovation.
Polar designed the Vantage M3 to meet the needs of multi-sport athletes and outdoor enthusiasts alike. This compact yet powerful device merges the rugged nature of Polar's outdoor series with the advanced performance features of its high-end sports range. Equipped with Elixir™ Biosensing Technologies, it carefully tracks vitals, provides turn-by-turn GPS guidance on full-colour maps, and offers training load monitoring across 150+ sports profiles.
With a bright AMOLED display, 7-day battery life, and intuitive coaching tools, this watch redefines performance and convenience for both professionals and casual enthusiasts. Naturally, such an impressive product demanded a film that reflected the same level of craftsmanship and innovation.
Polar designed the Vantage M3 to meet the needs of multi-sport athletes and outdoor enthusiasts alike. This compact yet powerful device merges the rugged nature of Polar's outdoor series with the advanced performance features of its high-end sports range. Equipped with Elixir™ Biosensing Technologies, it carefully tracks vitals, provides turn-by-turn GPS guidance on full-colour maps, and offers training load monitoring across 150+ sports profiles.
With a bright AMOLED display, 7-day battery life, and intuitive coaching tools, this watch redefines performance and convenience for both professionals and casual enthusiasts. Naturally, such an impressive product demanded a film that reflected the same level of craftsmanship and innovation.
The Process
Inspired by the product’s versatility, we started working on creating a CGI animation that mirrors the spirit of the Vantage M3. Our process began with an in-depth brainstorming session, during which we explored themes that align with the watch’s essence—movement, precision, and adventure. We designed a storyboard that captured the watch’s multifaceted nature and visualised the smooth transition between different sports environments.
With the narrative framework in place, we developed the animations step by step, working through sketches, illustrations, and rendering techniques. Using state-of-the-art tools, we ensured that each frame captured the fluidity, elegance, and toughness that the Polar Vantage M3 embodies.
We optimised every visual and sound element to ensure the animation would feel equally immersive on a smartphone screen, a social feed, or a full display.
Inspired by the product’s versatility, we started working on creating a CGI animation that mirrors the spirit of the Vantage M3. Our process began with an in-depth brainstorming session, during which we explored themes that align with the watch’s essence—movement, precision, and adventure. We designed a storyboard that captured the watch’s multifaceted nature and visualised the smooth transition between different sports environments.
With the narrative framework in place, we developed the animations step by step, working through sketches, illustrations, and rendering techniques. Using state-of-the-art tools, we ensured that each frame captured the fluidity, elegance, and toughness that the Polar Vantage M3 embodies.
We optimised every visual and sound element to ensure the animation would feel equally immersive on a smartphone screen, a social feed, or a full display.
Inspired by the product’s versatility, we started working on creating a CGI animation that mirrors the spirit of the Vantage M3. Our process began with an in-depth brainstorming session, during which we explored themes that align with the watch’s essence—movement, precision, and adventure. We designed a storyboard that captured the watch’s multifaceted nature and visualised the smooth transition between different sports environments.
With the narrative framework in place, we developed the animations step by step, working through sketches, illustrations, and rendering techniques. Using state-of-the-art tools, we ensured that each frame captured the fluidity, elegance, and toughness that the Polar Vantage M3 embodies.
We optimised every visual and sound element to ensure the animation would feel equally immersive on a smartphone screen, a social feed, or a full display.
The Result
The finished product was nothing short of extraordinary. Our team successfully captured the Vantage M3's spirit—its adaptability, elegance, and precision—in a way that matched Polar and its global audience.
We were delighted to hear that Polar’s team was satisfied and deeply impressed by the film. Their excitement was contagious, affirming that we had created something that not only matched but exceeded expectations. The campaign has been rolled out across multiple social platforms, engaging a global audience with the magic of this multi-sport marvel.
Join us in celebrating this achievement, where our creativity, vision, and passion came together to create something truly remarkable.
The finished product was nothing short of extraordinary. Our team successfully captured the Vantage M3's spirit—its adaptability, elegance, and precision—in a way that matched Polar and its global audience.
We were delighted to hear that Polar’s team was satisfied and deeply impressed by the film. Their excitement was contagious, affirming that we had created something that not only matched but exceeded expectations. The campaign has been rolled out across multiple social platforms, engaging a global audience with the magic of this multi-sport marvel.
Join us in celebrating this achievement, where our creativity, vision, and passion came together to create something truly remarkable.
The finished product was nothing short of extraordinary. Our team successfully captured the Vantage M3's spirit—its adaptability, elegance, and precision—in a way that matched Polar and its global audience.
We were delighted to hear that Polar’s team was satisfied and deeply impressed by the film. Their excitement was contagious, affirming that we had created something that not only matched but exceeded expectations. The campaign has been rolled out across multiple social platforms, engaging a global audience with the magic of this multi-sport marvel.
Join us in celebrating this achievement, where our creativity, vision, and passion came together to create something truly remarkable.
ARTICLE #115
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Work with us
Click to copy
work@for.co
FOR® Industries
- FOR® Brand. FOR® Future.
We’re remote-first — with strategic global hubs
Click to copy
Helsinki, FIN
info@for.fi
Click to copy
New York, NY
ny@for.co
Click to copy
Miami, FL
mia@for.co
Click to copy
Dubai, UAE
uae@for.co
Click to copy
Kyiv, UA
kyiv@for.co
Click to copy
Lagos, NG
lagos@for.ng
Copyright © 2024 FOR®
Work with us
Click to copy
work@for.co
FOR® Industries
We’re remote-first — with strategic global hubs
Click to copy
Helsinki, FIN
hel@for.co
Click to copy
New York, NY
ny@for.co
Click to copy
Miami, FL
mia@for.co
Click to copy
Dubai, UAE
uae@for.co
Click to copy
Kyiv, UA
kyiv@for.co
Click to copy
Lagos, NG
lagos@for.ng
Copyright © 2024 FOR®