NÅL is a Finnish brand known for its high-quality "Nordic approved" coats designed for active women and men. These coats are meticulously crafted to withstand the harsh Nordic conditions, featuring water-repellent surfaces and stylish integrated reflectors. Each winter coat from NÅL comes with a warm lining, ensuring both style and comfort in cold weather. Designed in Finland, NÅL coats represent a perfect blend of functionality and fashion, offering a solution that looks good while keeping you warm.

At FOR®, we had the privilege of collaborating with NÅL to develop their visual brand identity. Our work focused on creating a distinctive and cohesive visual identity that reflects the brand’s commitment to quality, durability, and style. The new brand identity captures the essence of NÅL’s products, helping them stand out in the competitive outerwear market and appeal to discerning customers looking for both performance and aesthetics.