Matka Travel Fair, the largest and most visited exhibition in Finland, is a celebration of travel and tourism that brings together enthusiasts and industry professionals from around the globe. Known for its vibrant and engaging atmosphere, Matka showcases destinations, cultures, and travel innovations, making it a must-visit event for anyone passionate about exploring the world. Our collaboration with Matka focused on crafting a compelling campaign identity that captured the essence of adventure and discovery, contributing to the fair’s continued success and popularity.